The Ultimate Guide to Defining Your Brand

The Ultimate Guide to Defining Your Brand

$20
Unlock and access
  • 1 month of Skillshare

    Available with Purchase
    Free

Purchase will be made through Superpeer, part of the Skillshare family.

All memberships will be billed automatically on a recurring basis until canceled. If eligible for a free trial, cancel before the trial ends to avoid being charged. Offer only valid for new paid subscribers. See full terms of service here.

About this product

Audrey Salazar

Audrey Salazar

Founder, Let's Bee Social

Stop thinking branding = a cool logo! It's time to stand apart from your competition and design a brand with an identity your audience will recognize and resonate with. A pretty logo and a few fonts or colors aren't what makes you timeless.

The best brands are the ones with: 

+ A clearly defined mission 
+ Deeply rooted values 
+ A well-defined target audience

If you are missing those 3 key elements, you're lacking brand identity.

This comprehensive workbook will provide you with step-by-step exercises that will provide you with:

+ Clarity around your purpose and how it translates into your business
+ The building blocks of your brand story
+ Understanding of your target audience & how to reach them
+ Language to effectively speak to your ideal customer

Get answers to the most important branding questions in your own word, a basis for your designing your brand book and a design direction for your brand aesthetic. This guide will give you everything you need to jumpstart your brand.

Let's turn your business into a timeless brand. Start (or restart) here!

FAQs

  • What are digital products?

    Digital products at Skillshare are expertly crafted tools, resources, and templates developed by top creatives that are available to you for purchase. With a wide range of resources to suit every creative need, they are actionable, making your learning experience real and unforgettable.