
The Ultimate Guide to Defining Your Brand
1 month of Skillshare
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About this product
Audrey Salazar
Founder, Let's Bee Social
Stop thinking branding = a cool logo! It's time to stand apart from your competition and design a brand with an identity your audience will recognize and resonate with. A pretty logo and a few fonts or colors aren't what makes you timeless.
The best brands are the ones with:
+ A clearly defined mission
+ Deeply rooted values
+ A well-defined target audience
If you are missing those 3 key elements, you're lacking brand identity.
This comprehensive workbook will provide you with step-by-step exercises that will provide you with:
+ Clarity around your purpose and how it translates into your business
+ The building blocks of your brand story
+ Understanding of your target audience & how to reach them
+ Language to effectively speak to your ideal customer
Get answers to the most important branding questions in your own word, a basis for your designing your brand book and a design direction for your brand aesthetic. This guide will give you everything you need to jumpstart your brand.
Let's turn your business into a timeless brand. Start (or restart) here!
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