The Art Licensing Starter Guide
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About this product
Mel Armstrong
Illustrator, Pattern Addict & Teacher
For surface pattern designers who are ready to get their work in front of companies
You have the designs. You have the portfolio. Now you need to know what to do next.
The Art Licensing Starter Guide is a comprehensive, honest, practical resource covering everything that happens between having great work and actually getting it licensed, the part most tutorials skip over.
What's inside:
- Part One - How licensing actually works The real mechanics of licensing, including flat fees, royalties, and advance deals, with real-world pricing figures, not vague generalisations.
- Part Two - Is your portfolio ready? How to assess your portfolio the way a licensing art director does, what they're actually looking for, and how to present your work professionally.
- Part Three - Finding the right companies How to research and build a target list of companies that are a genuine fit for your style, including where to look and how to prioritise.
- Part Four - Making contact How to write a pitch email that gets opened, how to follow up without feeling pushy, and what to do when someone replies.
- Part Five - Navigating your first deal How to handle contracts, what red flags to watch for, how to negotiate confidently, and when to consider a licensing agent.
- Part Six - Keeping the momentum going How to stay organised, handle rejection, protect your work, and build a sustainable licensing practice alongside your creative life.
Plus a full appendix including: Pitch email templates (first contact and follow-up), Portfolio checklist, Target company research worksheet, Contract review checklist with red flags, & a Comprehensive glossary of licensing terms
Everything in this guide comes from real experience including the mistakes, the hard-won lessons, and the things that actually work in practice.
$27 USD · Instant PDF download
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