Treatment Lab: AI Prompt Builder for Filmmakers

Treatment Lab is the structured prompt builder used to direct AI films and image sequences. Fill in your Creative Brief and Visual DNA once, then generate cohesive eight-block prompts for every shot in your project. The output works in any AI tool that takes text prompts: Higgsfield, Veo, Seedance, Midjourney, Kling, GPT Image, Nano Banana, Runway, and more.

What you get is a system, not a static template. The app uses your own AI API key to coach your rough English into model-ready cinematic language. It catches contradictions before generation. It locks your Visual DNA so every shot in a 17-shot project shares the same look. It saves you from staring at a blank prompt box, ever again.

Built from the same workflow that produced ARCA — a 32-shot, 7-act AI beer commercial made entirely without a camera. The toolkit and this app are the Simplyjijo method, codified.

WHAT'S INCLUDED

— Unlimited access to the Treatment Lab web app, hosted on a private password-protected URL
— A 5-page Welcome Guide PDF with quick-start, API key setup, and workflow tips
— Free lifetime updates as the app evolves
— Email support at sensei@aajfilmacademy.com

WHAT MAKES IT DIFFERENT

— Platform-agnostic: one prompt structure that works in every AI image and video tool
— BYO API key model: your key stays in your browser, Simplyjijo never sees or stores it
— AI Coach features that rewrite vague English into specific cinematic language (Kelvin temperatures, focal lengths, material descriptors, framing rules)
— Built-in Prompt Sanity Check that catches contradictions before you generate
— Save and switch between unlimited projects with full JSON export and import (move work between devices, back up to cloud, share with collaborators)
— Premium Simplyjijo design language: navy, gold, cream, flat editorial

WHO THIS IS FOR

— Filmmakers transitioning from camera work to AI-generated film
— Content creators producing branded video and image campaigns with AI
— Creative directors who want a structured workflow instead of ad-hoc prompts
— Anyone who has watched the Simplyjijo ARCA class and wants to apply the methodology to their own projects
— AI filmmakers using multiple tools who need a consistent prompt structure across all of them

REQUIREMENTS

— Your own API key from either Anthropic (console.anthropic.com) or OpenAI (platform.openai.com)
— Typical API cost per project: $0.05 to $1.50 depending on which model you use
— Modern browser (Chrome, Safari, Firefox, Edge — desktop or mobile)
— Internet connection (to call the AI APIs)

Direct the AI. Do not just prompt it.