Understanding the art of SEO can be a mystery to some.
This class explores the fundamentals of Search Engine Optimisation and how you should be ensuring that your website, brand and business is targeting the right keywords and implementing them correctly in the ultimate strategy that I'll cover in this class.
This is a bite-sized easy to understand class that helps move the needle on your SEO results.
What you'll learn in this class
<ul><li>Keyword Research Strategies</li>
<li>Content Optimisation</li>
<li>Technical SEO</li>
<li>Link Building (10+ Easy Backlinks)</li>
<li>UX User Experience Signals</li>
<li>SEO Tools &amp; Software</li>
</ul><img src="https://static.skillshare.com/uploads/discussion/tmp/d41e7b63" class="zoomable rounded-image-wrapper" alt="d41e7b63">
 
You'll also learn in greater detail
<ul><li>How to target the right keyword volumes, with the right competition</li>
<li>How to drive key targeted organic traffic to your website</li>
<li>How backlinks affect your website, do they matter in 2020?</li>
<li>User experience signals and why they're so important</li>
<li>How this is implemented onto a real website (CASE STUDY)</li>
</ul>This class is for business owners, startups or if you're a freelancer then you can take the tips in this class and implement it onto your own website. If you also just have a side blog for fun - this is still just as important for you too! You don't need to be an expert to get started and the learnings apply universally regardless of what industry you're in.
At the end of the class, you'll be invited to work on a class project to employ all your learnings into action: by sharing your own SEO content strategy and optimising a a blog post or small piece of content whilst implementing what you've learnt. 
I look forward to seeing you in the class!
Matt

Introduction

Welcome & Class Project

What is SEO?

Search Engine Ranking Factors

SEO Best Practice

Search Metrics To Track Success

Mobile Design

Keyword Research Strategy

Writing & Optimising Content (H1, H2, Alt Text)

URL Structure

Internal Linking

Website Architecture

Sitemaps

Pagespeed

Your first 10 backlinks

UX Signals (Dwell Time & Bounce Rate)

Search Intent

Case Study & Demo

Conclusion

Advanced SEO Strategies: Rank Your Website in Google Search

Matt Brighton gave you 1 free month of Skillshare

Get 1 free month of Skillshare

Advanced SEO Strategies: Rank Your Website in Google Search

Creative Learning Made Easy

Company

Community

Teaching

Mobile

English

English