I picked this email because it was so visually appealing, and spoke to exactly what it was about right away - lomography, cameras, and photographs! The bright colors and z pattern of the layout help keep it clean and makes my eye follow the layout to the bottom.

The business goal for this is to introduce the monochrome series of  cameras for spring and to drive sales online for them. It was successful because it made me want to  look at the email with the bright colors, cool photos, and the clean layout, the clear CTA to buy each version online would make it simple to click through and purchase.