Name of client/project:

CAGS Programmer

Description: What are you selling or promoting? Where will your sales copy appear?

Building/Designing custom websites and software for business to grow

Goal: What is the purpose of your sales copy? What do you want your readers to do?

Attract clients to the website and give them confidence that they are in good hands

Audience: Who are you writing to?

Businesses, Corporates, Entrepreneurs

Tone of voice: How should you speak to your audience to make sure they hear you?

Like family, Confidently, Trustworthy

Problem: What is the biggest pain-point your readers have?

Improvements, Repairs, Not having a website for their business

Benefits: How can you help your audience solve those problems?

To take their web development needs so they could focus on their business

Features: What are the main features of what you are promoting?

Helping them grow or increase their sales

Evidence: Are there any statistics, studies, or testimonials to back up your promise?

Past web developments from former clients, testimonials from clients, proven facts from studies