Julian Cole

Create A Great Social Media Strategy

Hey Irina, 

I like how you went into a deeper dive on the actual consumers who were interacting with the page. 

I think that there is a lot of other activity that would be occurring in August that would have to do with the high ratings other than PGA. I think you could also shorten this search into custom shirts/polo shirts as it is quite a wide search at the moment. 

I think the cheap and price sensitive customers might not be our base, this is more about getting the right fit so coming through the google search term results might skew us off in a different direction. 

I am not a massive fan of the sites that the Google AdPlanner recommends sometimes they are a bit hit and miss. They are just trying to promote the Google Ad Network a lot of times. 

Great Consumer Barometer slide showing the sources of information for the person looking for new shirts. 

I think a tighter in view for topsy could of really helped to see what people are saying about custom clothing. 

Quora seems like a good environment for our target market so it was good to see you have a hunt through in here and look at the results coming through. 

I think the competitors might be a bit off, I would have a look at Brandon who I think got a good competitor set in his example. 

In terms of the conclusion, I don't think we need to get to the tactical strategy just yet, I also am not on the same page at the pricing part. I don't think this is their competitive advantage that they can live up to, I think it is going to be quite costly and the people who want custom fit will probably be more interested in the fit then the price especially if they are the consumer who is high earning in 20s-30s. 

Have a look at Brandon's presentation as I think he gets the right competitor set which leads to a really good strategy
http://www.skillshare.com/Create-a-great-Social-Media-Strategy/1259739199/1292748953/projects/1044

Awesome effort though, you should a great understanding of using the tools and I am looking forward to your full presentation! 

Thanks for the detailed feedback Julian, I appreciate it. I might go back to the presentation and update it based on what you said and on Brandon's presentation.

Loved your presentation! Now I feel embarrassed about my bad presentation ;)

Thank you. I liked yours too though. Your competitor analysis was way better than mine lol

Hi,
Please see my assigment by following this link: http://www.slideshare.net/irinabelsky/vastrm-social-media-campaign
Please let me know if it doesn't work.
Irina

Vastrm Social Media Campaign

Company

Work With Us

Teach with Us

Shop

Mobile