Hello! I'm Kristina and I am the proud owner of Tiny Curl, a place where I share my love for all things crochet, yarn, and creative business. You can find me mainly on Instagram and on my website!

Brand Strategy

Mission Statement - Tiny Curl designs content for creative entrepreneurs and makers that inspires creativity and play and expands knowledge and confidence through a lens of authenticity and honesty.

Vision Statement - Empowering others to discover and use their creative talents.

"Why" - Make things to make yourself and others happy.

Customer Bases -

1. Fiber Fam – Crocheters, yarn companies, and crafty publications with a penchant for color, doll-making, and quirky design
2. Handmade Solopreneurs – Like-minded creative women, focused on making a business out of their craft

Revenue Streams

• Consumer Products - Physical products (crochet dolls and accessories) and digital products (digital crochet patterns)

• Business Services - Project-based Content & Commissions - Commisions for crochet design

• Business Services - Sponsored Content on my social media platforms and blog

• Teaching - online via Skillshare

• Promotion-based Revenue - Advertising and Affiliate links on my blog

Business Idol

Mount Royal Mint - My main takeaways were that I could create illustrations with creative and storytelling photography and that if my design aesthetic is strong enough, I can design products for other businesses to manufacture and sell.