Ruth Clowes

Copywriting Quickies: Writing Tips for Sales, Marketing and Email

Hi Sandra,Thanks for sharing your project! Your copy is fun, punchy, and instantly grabs attention—I love the playful contrast between “LOOKS LIKE SWAMP WATER!” and “Tastes fruity…” It’s a fantastic hook that makes readers curious to learn more. Your use of short, impactful phrases keeps the message clear and engaging, making it easy to digest (just like the product itself!).The benefits are well-structured and persuasive, especially with the relatable “who doesn’t want all that in 1 glass?” It feels friendly and inviting, which is perfect for encouraging action. If you’d like to refine your copy further, feel free to explore my other classes—I think you’d enjoy experimenting with different sales techniques. Can’t wait to see more of your work!Best wishes, Ruth

Try The Green Gut Glow 
 from Arbonne. 
 
 
LOOKS LIKE SWAMP WATER! 
Tastes fruity... 
Drink your way to; 
<ul>
<li>Better Gut Health, </li>
</ul>
<ul>
<li>Less Bloating,                                          Plus, it's 1 of your 5 a-day!  </li>
</ul>
<ul>
<li>Better Skin, Hair &amp; Nails, </li>
</ul>
who doesn't want all that in 1 glass? 
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The Green Gut Glow from Arbonne.

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