Teabox Design

Teabox Design  - student project

Hi Faye, 

I'm working on a Teabox design. My audience is a health-conscious, predominately female consumer, aged 25, who usually drinks tea and fruit or herbal infusions. I want to also entice new consumers who are looking for a healthy alternative to coffee and other hot beverages. I want to help the consumer feel good about making an effort to maintain a healthy lifestyle and appeal to individuals who prioritize spending to ensure personal fitness and well-being. The easy part is that the information was given to me, so I didn't need to search hard and long, but I want to make sure I've captured the right target audience for my tea box packaging.