Scott Adam Lancaster

Brand Design & Expression Bootcamp™ - Design an Iconic Brand & Visual Identity System (Course 2)

Hey Khush, great effort with your branding. Could you explain your through process behind the logo and how you want your customers to perceive your brand?

Hey Khush, thanks for explaining. So I would first of all take the grey shadow from behind the letters. Better to keep things simple. I love the idea behind the colours though and that is a great direction. The fonts are super approachable too, which is great. I would question if you even need the black line in the middle. Would you like our team to show you an example of how we would design the logo? Let me know and I can ask Scott to take a look.

Best,

Lancaster Academy Team

Awesome, please do that. Looking forward to reviewing.

Hey Khush, as promised you can find a video with how I would redesign the logo here: <a href="https://www.youtube.com/watch?v=duCdpnw9XZs" rel="nofollow noreferrer noopener" target="_blank">www.youtube.com/watch?v=duCdpnw9XZs</a>

Hope this helps :)

Our pleasure Khush. Wishing you the best of luck in your future brand building.

Target Audience
25-40yrs old 


Remarks 
Since it is a millets based, I have chosen green which shows its Healthy, Organic and Brown is it will have no wheat or refined flour Brown is the color of millets grain.

I will still work on what shades of Green and Brown to finalise. 

 

Next i will work on some Packaging Design concepts more on Distribution Channel(Since i am from India this medium is still dominant). 



Pls Give me your feedback on my Logo.

I will be filling out the Brand Guidelines template today. Once it done i will post. 
i would love you to show this to him.
Thanks a lot.

Thank you so much Sir for reviewing my Logo. 
I really liked your design. I am learning a lot through your course on Branding. 
It has given my idea more clarity and will definitely help me.

Can you send me your design on my email. 
khushsvora@gmail.com

I WILL START A MILLETS BASED SNACKS BRAND. WILL START WITH ENERGY BAR AND NOODLES. ONLY 2 PRODUCTS TO FOCUS.
 
Target Audience
25-40yrs old 
 
Remarks 
Since it is a millets based, I have chosen green which shows its Healthy, Organic and Brown is it will have no wheat or refined flour Brown is the color of millets grain.
I will still work on what shades of Green and Brown to finalise. 
 
Next i will work on some Packaging Design concepts more on Distribution Channel(Since i am from India this medium is still dominant). 
 
Pls comment How is the Logo.
 
 
My new logo Head 
DID THIS ON CANVA
 
<img srcset="https://static.skillshare.com/uploads/project/6f8c820ee3a58ecb48715e22efbd5d19/390244f1.png 600w, https://static.skillshare.com/uploads/project/6f8c820ee3a58ecb48715e22efbd5d19/390244f1.png 1000w" sizes="(max-width: 600px) 600px, 100vw" src="https://static.skillshare.com/uploads/project/6f8c820ee3a58ecb48715e22efbd5d19/390244f1.png" loading="lazy" alt="THIS IS A LOGO FOR MY MILLETS BASED SNACKS STARTUP - image 1 - student project">

THIS IS A LOGO FOR MY MILLETS BASED SNACKS STARTUP

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