TAKOTACO- MEXICAN-JAPANESE STREETFOOD

IDEATION

I started by defining my hypothetical business as one that made fusion style Mexican-Japanese street food. I liked the idea of an octopus for my cookery, so I started looking for examples. Here are some of them:

 

Next step was creating a mind-map to give me some ideas:  

 

SKETCHING

Preliminary sketches:

 

DIGITIZING

I started with the simple figure of an octopus, and then added more details.

 

ADDING FONT

Played around with different types of fonts:

 

ADDING COLOR

 

FINAL LOGO