An email crafted for an upcoming project called Scroll, Social media for education.

The aim is to convince Gen Z to replace the guilt caused by binging to pride. 

While drafting this mail, I chose to opt for Reward at the end(be a part of the 1%) for a feel good feeling. In the starting, I focused on automaticity.

I love to use Disruption but I didn't go for it here. however, I have been a fan of such style of captivation since long now.