I decided to come up with a new tagline for a company called Regis Foods. It no longer trades, but I used to be a customer. It delivered high quality frozen meals (especially fish) to homes in the South East of England. Generally, they're individual portions (no side veg). Delivery is free - the customer buys each item e.g. Thai Fish Cakes or Chicken Kievs in bulk.
The original logo was 'For your fine dining'
I reckoned the target customer would be someone like Mary. She is 65, a retired teacher. She and her husband enjoy good food. Their 30-something son and daughter often come to stay at weekends. The son doesn't eat fish. Mary's favourite supermarket is Waitrose (it's an upmarket one).
This is the result I arrived at:
Shipping fine dining to your door"
I thought the word 'shipping' seemed to correlate with the fish specialism. But I didn't want to mention fish, as this would alienate non-fish eaters - there are plenty of chicken and beef options.