Persona - Itinerary Feature for Online Travel Agent

Persona - Itinerary Feature for Online Travel Agent - student project

Project status : Dummy project (not a real case)

Product description : Itinerary feature for online travel agent

Research method

  1. In-depth interview (to learn about the general behavior and pattern)
  2. Observation, asking users to create an itinerary in front of me

Persona 1

- Independent travelers (prefers to create their own itinerary instead of joining an open trip)

- Uses Google Spreadsheet for itinerary

- Wants to explore places in their own pace & preference

- During the trip, they find it hard to update the itinerary and it's hard to access if the signal is weak

- It's difficult to insert images in Spreadsheets as references. Usually, the solution is to include reference links

- When creating an itinerary, they have to open many travel websites and Google Maps to ensure the route is efficient

Persona 2

- Open trip travelers (doesn’t like creating their own itinerary

- Gets itinerary in image format from the open trip agency

- Wants to travel without the hassle of thinking the schedule, timeline, even researching a place to visit

- Don't have many references to create an itinerary

- Need to open social media/travel apps to see references

- When given an itinerary by an open trip organizer, they find it’s not updated when there are changes.