Persona - Itinerary Feature for Online Travel Agent

Project status : Dummy project (not a real case)
Product description : Itinerary feature for online travel agent
Research method :
- In-depth interview (to learn about the general behavior and pattern)
- Observation, asking users to create an itinerary in front of me
Persona 1 :
- Independent travelers (prefers to create their own itinerary instead of joining an open trip)
- Uses Google Spreadsheet for itinerary
- Wants to explore places in their own pace & preference
- During the trip, they find it hard to update the itinerary and it's hard to access if the signal is weak
- It's difficult to insert images in Spreadsheets as references. Usually, the solution is to include reference links
- When creating an itinerary, they have to open many travel websites and Google Maps to ensure the route is efficient
Persona 2 :
- Open trip travelers (doesn’t like creating their own itinerary
- Gets itinerary in image format from the open trip agency
- Wants to travel without the hassle of thinking the schedule, timeline, even researching a place to visit
- Don't have many references to create an itinerary
- Need to open social media/travel apps to see references
- When given an itinerary by an open trip organizer, they find it’s not updated when there are changes.