I improved the branding of my account by changing my account name to a generic name instead of just my own (Dutch) name which was difficult to pronounce to most people. I joined during the pandemic and have a strong community build up from that time. 

https://m.twitch.tv/theCosyMeadowGamer

 

As a streaming setup I play games on my xbox, since I don't have a capture card yet I use Ligthstream to be able to stream from the xbox.