Like most service professionals, i would rather serve existing clients than look for new ones. 

In my case, this means creating more content for my target market instead of looking for new clients for my existing content. This includes looking and asking for referrals of potential ideal clients, or purchasers of my information products.

The one thing i can do to generate more referrals is to set up an affiliate program.  In this program, my affiliates will in effect serve as referral partners, referring their contacts to my information products. 

And in return for their referrals, they will share up to 50% of the revenue generated by their referrals.