25% of CEOs in the tourism and hospitality sectors believe AI will have a significant impact on their business models during the next five years. At least eight of the top hotel chains in the world have included VR in their marketing strategies and had an increase in online revenue of up to 135%.

Hotels will now deal with a different type of customer, one who has evolved to the digital environment and expects digital solutions from sources. This implies that the digital transformation of hotels is no longer a possibility.

Digital transformation It is no longer a "nice to have" but rather a requirement to meet both planner and guest standards and keep up with modern times, and without meeting certain expectations will be hard to keep up in this high-competition business.

Most important Hospitality professionals will need to gain new skills to keep up with the evolving digital environment.