Ruth Clowes

15-Minute Brand Mission Statement: Copywriting Formula to Tell Your Story

Hi Jose,Thank you for sharing these lovely mission statements! Your personality really comes shining through. There’s a very genuine warmth and down-to-earth quality about them. I especially love the way you describe your work as meeting “on the verge of elegant and tough, perfect and real…”If you have two different work areas that speak to different audiences, it’s absolutely a good idea to have two different mission statements. I work as a freelance copywriter and also as a copywriting trainer and I change things up depending on the audience too.I love your beautiful, minimal website! I would absolutely switch to the first person on your About page. It creates a much more warm, direct and human connection with your reader. Thank you again for taking my class and sharing your project Jose!Ruth

Hi Ruth,  Thanks for this class! :) I wrote two mission statements because my business has two areas that are quite distinct: Teaching and Products. Here they are:  Jose Anglada - Teaching <img srcset="https://static.skillshare.com/uploads/project/16d48dfaf9f019fd0eeb2a9d8fde27a3/3724040d.jpg 600w, https://static.skillshare.com/uploads/project/16d48dfaf9f019fd0eeb2a9d8fde27a3/3724040d.jpg 1000w" sizes="(max-width: 600px) 600px, 100vw" src="https://static.skillshare.com/uploads/project/16d48dfaf9f019fd0eeb2a9d8fde27a3/3724040d.jpg" loading="lazy" alt="My Brand Mission Statement - image 1 - student project">
 
Jose Anglada - Jewelry <img srcset="https://static.skillshare.com/uploads/project/16d48dfaf9f019fd0eeb2a9d8fde27a3/a326931b.jpg 600w, https://static.skillshare.com/uploads/project/16d48dfaf9f019fd0eeb2a9d8fde27a3/a326931b.jpg 1000w" sizes="(max-width: 600px) 600px, 100vw" src="https://static.skillshare.com/uploads/project/16d48dfaf9f019fd0eeb2a9d8fde27a3/a326931b.jpg" loading="lazy" alt="My Brand Mission Statement - image 2 - student project">
 At the moment, I have the about &amp; workshops pages on <a href="https://joseanglada.com/about" rel="nofollow noreferrer noopener" target="_blank">my website</a> written in 3rd person. I'm still doubting what makes the most sense for my business... What do you think? Is it right to have two mission statements to address different audiences? I would love to hear your feedback!

My Brand Mission Statement

Company

Work With Us

Teach with Us

Shop

Mobile