Their 2011 Mother's Day Ad showed a picture of a mother cleaning and smiling while the young daughter points at the clean surface.
The ad copy read, "This Mother's Day get back to the job that really matters."
I would change the image to show a dad and kids cleaning while the mom is opposite them, happily surprised and smiling warmly.
The ad copy would read,
"This Mother's Day, surprise her with quality family time she really wants.
With our versatile, hard-working cleaning products, you've got this."