Write a bulleted list of reasons why you want to blog.

        To share the values of the Mediterranean lifestyle
        To offer recipes for adults and babies
        To train babies in order to become healthy adults
        To introduce ingredients and their uses
        To create a community of people in US who wants to adopt a different lifestyle
        To meet and socialize
        To find clients for healthy, basic, simple cooking classe
        To protect and keep alive the values of Italy, my country
        To introduce simple daily habits
        To write and be creative in the fields of culture, food, history and art
        To have a flexible job
        To be independent
        To be known
        To give
        To have fun while working
        To work wherever I am

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Demographics (quantitative traits)
    •    Gender: any

    •    Age: adults,

    •    Job title: professionals

    •    Years of experience: any

    •    Location: USA

    •    Devices used to access content: any

Psycographics (qualitative traits)
    •    Personality:  Warm, Social, Joyful, 

    •    Values: health, relationship. 

    •    Attitudes: Openminded,  

    •    Interests: Europe, traveling, food, traditions

    •    Lifestyles: convivial, healthy

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You are a person who loves traveling and deepening  your knowledge of the culture, the lifestyle and the history of the places you visit. You are a person who choose Europe as favorite destination because there you feel at home. You love meeting people, spending time with them, listening to their stories, relaxing in good company. You appreciate the quality of the relationships there. Simplicity and authenticity amaze you. Food and wine in Europe are honey for your teeth and you like them because they are healthy and genuine. You are open to embrace a culture different from yours,  eager eater of details and little things that make the richness of humanity. You have a good sense of humor and can talk and laugh about preconceptions and jokes.

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STYLE
    •    Colloquial, NOT academical= conversational
    •    rich in information,  NOT pompous= useful
    •    funny,  NOT heavy= amusing
    •    poetic, NOT cold= expressive
    •    easy. NOT tangled= straightforward
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  GOALS
    •    S Become an expert of Mediterranean lifestyle
    •    M Collect at least 1000 fillers who are food and lifestyle lovers
    •    A Create a community of clients to invite to my events/workshop
    •    R Teach healthy habits at the table
    •    T Have a group of 20/30 clients in a year

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Mediterranean is a fresh,  social, and cultural blog focused on providing content about Mediterranean Lifestyle  to  blooming people, travelers, and food lovers so that healthy habits become daily practices

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Why are we doing this?
    •    To adopt Mediterranean values
    •    To eat, drink and socialize better
    •    To share our roots with you
    •    To give you tools for enhancing your lifestyle

By putting in the effort to develop quality content on a regular basis, we plan to:
    •    Change the way you make and share food
    •    Give you all the info you need in order to change your unhealthy habits
    •    Connect people who love traveling to the Mediterranean area to create a community of friends here in US

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CONTENT PILLARS

- Mediterranean culture: ingredients and recipes for a healthy Lifestyle
- Traditions. Classics, literature, and contemporary stories about the countries of the Mediterranean Sea
- Places there and here to enjoy the Mediterranean culture