I realize there are too many things that  excite me. Too many to  have a  cohesive  voice for social media ( nothing bad about being multifaceted in real life, people) I decided to rebrand my business in a professional way because playful sarcastic me, contemporary bruja me,  and collage artist me, might be confusing to ritual crafter, nomadic curandera me ... in the eyes of instagram.

 

So  I took this class to marry a  bit of all of me in a cohesive way,  chose a color scheme and hope to stick to it ... dug  deep down and gathered a style that is as much ME as I can possibly hold static, thanks to this class. I decided to create  a  1 long page document 8.5"x 25" rather than a booklet.

 

I was inspired by the  wheel , the circle , the sacred  hoop in native american culture, and most essentially, the wheel and  stick game kids used to play, and still play in small towns and countryside.  I cannot  draw AT ALL .. so i vagely traced a pictured on lined paper on my  screen and began to visually  subtract as much as I  could from the image to get down to the essentials ... which I didn't have clear at the time.

I wanted a human, a stick, a  plant  medicine ( originally  tobacco  blossom), something that  alluded to migration,  and a  circle or wheel. 

After 2  hours or so the original idea became  more  clear for the main logo  with a hand, a stick ( which can also be a magic wand), the wheel, and a  dandelion which is both a migrating  plant and a natural  herbal medicine.

This logo has a  few  variation and  quickly inspired more visual representations for 2  other  services/ products

 

I look  forward to apply my  branding guide soon when I restart my  instagram account (@medicinewheelapothecary) from scratch and integrate the new  digs to the  website (www.suomfrancis.org)