1. MISSION - "My mission is to empower individuals to embrace their natural beauty and feel confident in their own skin. I do this by crafting high-quality cosmetic solutions that nourish, hydrate, and protect the skin barrier so they can achieve healthy, radiant skin."

2. VISION - "To empower individuals through transformative cosmetics that nurture confidence and enhance natural beauty."

3. TARGET MARKET

- Individuals with dry & sensitive skin

- Individuals with oily & acne prone skin

- Parents whose kids experience extreme dryness

- People looking for customized gifts for loved ones

4. GOALS

- Achieve a consistent monthly revenue of $10k

- Launch 3 new products

- Build customer loyalty through loyalty programs & referral systems

5. CORE ACTIVITIES

-Daily; engage with customers on Social media & monitor cashflow

- Weekly; create content & reviews

- Monthly; targeted digital marketing campaigns & reports

- Quarterly; Collaborate with 2 influencers 

6. MARKETING CHANELS

- Social media- 3 Instagram posts weekly

- Attend pop-up markets quarterly

- Bi-monthly newletters

7. REVENUE MODELS

- Direct online sales

-Pop up markets

-Affiliate programs

-Customized products/gift sets