Leni's Lines Target market

Leni's Lines Target market - student project

So after checking Faye's Brand Resolutions 2020 - Goal setting for the next decade, I came back here to work on my target markets. 

As a working business, I have a very well defines niche - cute illustrations for children and children at heart. I am mostly selling through Instagram ( www.instagram.com/justlenival) and my FB page. I also frequent bazaars and craft fairs. 


I divided my research based on my products. For the main product that I am selling, my illustrations and prints based on these, the target market consists of:

- Parents & Guardians

Age: anywhere between 25-65

Gender: Both, but mostly female

Job Role: Any Income: Medium to high

Education: Any will do

Children: yes or expecting

Pets: yes or have a fave animal

They should be friendly and open, with a childlike mind, like creativity. People who love fun and quirky wall art and enjoy storytelling Individuals who encourage visual development. They should prefer quality products as I use high-end paper and inks, as my artwork is printed in limited quantities.

- Children book authors & book houses

Suitable books would be picture storybooks, coloring books, short story books catered towards children four and above. I prefer working with smaller publishing houses and not fully established authors. For my stationery line (stickers, pads, greeting cards, printables), the target market consists of:

- All people who need to plan their day and like fun quirky illustrations here and there, they also enjoy the watercolor feel and look of the illustration

- People who enjoy animation, naive art

- Journalling people

- Kids :)

Age: anywhere between 10-65

Gender: Both

Job Role: Any

Income: Median to high

Education: Any will do

Children: Any state is fine

Pets: yes or have a fave animal


Doodling architect :)