Jameson Irish Whiskey

Jameson Irish Whiskey - student project


  • 1 sugar cube
  • 3 dashes Angostura bitters
  • club soda
  • 2 ounces Jameson Irish whisky

Place the sugar cube (or 1/2 teaspoon loose sugar) in an Old-Fashioned glass. Wet it down with 2 or 3 dashes of Angostura bitters and a short splash of water or club soda. Crush the sugar with a wooden muddler, chopstick, strong spoon, lipstick, cartridge case, whatever. Rotate the glass so that the sugar grains and bitters give it a lining. Add a large ice cube. Pour in the Jameson. Serve with a stirring rod.

www.jamesonwhiskey.com Company Website. Learn about the heritage of Jameson Irish Whiskey and how to drink it, mix it and enjoy the legends of John Jameson.

www.jamesonfirstshot.com A program, sponsored by Jameson, that is an annual competition for emerging film writers.

www.tours.jamesonwhiskey.com The website for Jameson's distillery in Dublin Ireland. Also the best source for purchasing Jameson merchandise. 

Examples of their current "Tall Tales" campaign.

Twitter Handle is @IrishJameson only 3,000 followers :(

The Facebook page has 526,480 likes · 10,025 talking about this


I believe Jameson would be in the 4th Quadrant: Feel / Low Involvement. 


Consumer Barometer: http://www.consumerbarometer.com/#?app=graph&req=getMetricData&metricId=17,15,12,14,11,18,13,16&productId=22&countryId=25&continentId=1

Looks at online research behavior between US and UK shoppers. Catergory is for "Groceries" which is the closest category to "Delicious Irish Whiskey" I could find.


Consumer Journey


Not necessarily a category for Alcohol purchases. There should be.


The consumer journey for Jameson ends in one of two places..... at the Bar or at the Liquor store. Awareness is established through advertising (TV, Print, PoP, Outdoor, Event, Sponsorships). Social media is how loyalty is established through rewards programs and customer interactions. Also through programs like Jameson First Shot. Considerations I feel are "immediate needs" focused.


Search Metrics

How often are people searching for "Jameson Whiskey" on Google?

Trend is rising suggesting that the John Jameson campaign has increased awareness. This increase in awareness has also driven up global sales.