Funnel- Onboard with info then curate personalised trips then offer rewards by teaming up with locations
Experiment 1: Personalized Onboarding Flow to Boost Activation
Metrics: Activation Rate: Percentage of users who complete onboarding and plan their first outing within 24 hours
Experiment 2: Social Sharing Incentives to Drive Referrals
Metrics: Referral Rate: Percentage of users sharing at least one outing plan per week
Experiment 3: Dynamic Recommendation Engine for Engagement
Metrics: Session Length: Average time spent per session