For my fictional company Epperson Handbags, I sought to create a UI/UX e-commerce flow for both mobile and desktop. The ideal customer for Epperson Handbags was man in their early 20s with who works for themselves in Denver, CO and who is generally time-starved. With this in mind, I wanted to create a handbag site whose design speaks to young professionals, particularly skewed towards a male audience.