Dotty and Me, a Kids Brand

So, I'm a mum of two und I'm dreaming of starting my own kids brand. I have a name for it but I don't know exactly yet what I want to offer. It should be manly for babies and toddlers though. Creating the moodboard made me realise that it should definitely include textiles, especially knitwear...
I found it hard to define keywords, but I think they would be: wholesome, simple, fun and natural