Deus Ex Machina is a brand of clothing, surf boards, custom motorcycles & probably a way of living. For me is the ultimate brand, is all about passion for what they do. 

They use their owned design style, bold, clean (but not so clean) and with a customized feel & look.

In this particular case they had a clear call to action with the "Vote Now" red sign which really stand out from the rest of the imaginary & test.