OLD PACKAGING DESIGN:

REDESIGN:

 

I’ve drawn inspiration from where the business started—the Philippine ice cream cart—and its iconic mini cup spoon. Instead of a caution sign for the food allergen, I’ve added a bell to evoke nostalgia, reminding us of how school children would run towards the ice cream cart at the sound of the bell.

 

Quoted from their Origin Story

"They wanted an ice cream that is delicious but at the same time, affordable even for school children."