This project involves the creation of a detailed customer journey map for a coffee shop, aimed at enhancing customer experience and improving customer retention. By outlining each stage of a customer’s interaction with the coffee shop—ranging from awareness, consideration, and decision-making to purchase, post-purchase, and advocacy—the journey map helps identify critical touchpoints, customer emotions, pain points, and opportunities for improvement. The goal of this project is to understand customer behavior more deeply and implement strategies to ensure satisfaction, build loyalty, and encourage repeat business. Through this mapping, the coffee shop can create a more personalized, seamless, and enjoyable experience for customers, ultimately driving growth and fostering a community of brand advocates.