Class Project

Class Project - student project

Social Media Strategy

Set your goals:
1. Drive traffic to my website
2. Gain new clients; ongoing clients
3. Offer content that is helpful to those who might need my services


Research your audience:

Age group 30-55
Gender Female
Location Globally
Occupation Small Business Owners
Marital Status Single
Interests/hobbies Church, creative endeavors
Personality God and family oriented, driven, creative, friendly
Lifestyle Business and family-oriented

 

Research your competitors:

Comp1 Comp2 Comp3 Comp4 Comp5
Number of followers 32.8k 3.7k 26k 3k 4k
What platforms are they on FB; IG; LI FB; IG; LI FB; IG; LI FB; IG; LI FB; IG; LI; Pinterest
How often do they post Daily 3 to 5x weekly Daily Occasionally 4 to 6x weekly
What type of content do they post Offers, expert advice, classes, other groups; freebies Tips and tricks, offers, opportunities for likes on IG; freebies; job opportunities Tips and tricks; educational; expert advice; how-tos; offers; freebies Helpful information; how to contact; tips; why you need services Tips and tricks; how to contact; why you need services
Other

Define:

Objectives To gain new and ongoing clients
Budget Varies
Theme for your content AVA Colors and themes

 

What do you have to offer?
What do you offer? Virtual Administrative help: Document creation, editing, formatting; proofreading; data entry; social media management; logo design; blogs; and more
Work out the benefits of what you do or sell Helps create a more stress-free work environment; frees up time for small business owners
Who is most likely to buy from you, Small business owners

Platform - Which platform will you choose to use?
Facebook X
Twitter
Instagram X
LinkedIn X
YouTube
Pinterest
TikTok
Explore social media management tools
Tool Notes
Buffer Free with 3 platforms