Intro

Ok so I'm going to do something a tad different and base this skillshare class project around a problem I've been having with finding the appropriate bag for my current lifestyle (which is pretty-on-the-go.)

Click here for further explanation

Brand Background

Created in Australia, Crumpler is a company that designs and makes unique sturdy Backpacks, Laptop Bags, Messenger Bags, Camera Bags and Travel Bags. 

The brand pretty much evolved out of one guys desire to have bag that was big enough and strong enough to carry a case "slab" of beer around whilst riding his bike. Simple but honest.

See here: Crumpler Wikipedia

See here: Crumpler FAQ and History

See here: Crumpler videos

You can find out more @Crumpler and @CrumplerUS

This article pretty much gives you the background to how it all began. Pretty funny but also inspiring. 

Brand Development

Brand positioning here and more here