I chose a design that I felt looked like a travel magazine. I thought it might be appropriate since the target audience is 40 to 50-year-old women looking forward to traveling. The type is fairly symmetrical. Hopefully, the text block will help pull the eye into the village picture. I made "5 minutes" red to capture attention and so learning a language wouldn't seem like a chore. The color for Spanish is lifted from the color of some of the rooftops to help integrate the text into the overall design. Reversing the text block and "For Beginners... mimics the value of the clouds in the sky.