I wanted to create lettering that looked organic and fragile. At the same time I wanted something that if given a little attention could be made strong again. Mud when wet is supple and its shape is adaptable. When dry, its brittle cracked form is fleeting and can be devastated by a strong wind.

Big Life Foundation was founded by photographer Nick Brandt & conservationist Richard Bonham in September 2010.

As of July 2013, Big Life's rangers have made 1,030 arrests and confiscated 3,012 weapons/poaching tools since November 2010.

Big Life’s vision is to take the successful holistic conservation model in the Amboseli-Tsavo ecosystem and replicate it across the African continent.

My mood board is below