Benny and Joon

Benny and Joon - student project

Benny and Joon - image 1 - student project


This is my version of Benny and Joon project. I wanted to show the melted cheese vibe directly into the wordmark. This is why I chose a thick and fun font. To add gooey to the wordmark, I melt the two O of Joon trying to represent when you are stretching a sandwich. I had some more gooey in negative space of some letter to balance the logo. The "and" is in a different font to differentiate it from the rest of the logo. It's in italic to add a dynamic dimension to refer to the "on the go" rush (for people who want to grab a quick meal on their way to work). And then the slogan and descriptor is quite thin for a great contrast with "Benny and Joon". They are also placed this way to sandwiched the main part of the wordmark.


Here the submark :)

Benny and Joon - image 2 - student project


Benny and Joon - image 3 - student project


Benny and Joon - image 4 - student project



Thank you so much Khadija, your classe help me a lot to understand how to create a wordmark.