Created a brand board for the pseudo-business B Life Gym. I hand drew the logo of the silhouette with the women and dog and uploaded it to Adobe Illustrator, added the Ying Yang symbol behind her, converted it to a vector image and exported it as a png file. I added the vector image to a page in Adobe Express where I was able to create the wrap text, mockup images and layout design. I used an online color converter to find the exact RGB and CMYK values in addition to the Adobe Color wheel tool to find shades that enhanced correctly.

I included a dog in the logo because of how the owner described the feeling of the business with friendly, encouraging and highlighting mental health. Animals are great support in these circumstances. There is a main logo at the top of the document, and three more options immediately below it. I’ve placed three of these on mockups for a general idea.

 

The faint blue and white background is in line with the clients description of calm, quiet and peaceful approach to the business. It also has a flow of fabric reminiscent of the blankets he mentions in the description.

 

Hopefully this covers much of the client’s needs and is in line with their expectations of the business.