Project summary – this is a 30 second promotion video for Ritsumeikan Asia Pacific University located in Japan

 

The target audience is international prospective students in their final year of compulsory education (high school) in countries other than Japan.

 

Countries include – India, Pakistan, Indonesia, Vietnam, Myanmar, Malaysia etc....

 

Problem / Consumer pain points - making the right / best career choices in a rapidly changing world;

prospective students already know, or at least have a dream, but need a hook to convince them to go for it

 

Selling points (benefits) - international / multicultural experience in a unique culture like Japan; globally recognized qualification; connecting the dream to a realistic career pathway; an overseas qualification can help you stand out in your home country

 

30 second video script

 

Scene 1 - The slums of Mumbai – children writing with sticks in the sand learning something from an old woman in rages.

Voiceover: How can you change today’s reality?

 

Scene 2 - Camera pans out to a female high school student (Padma) sitting in her bedroom at her study desk daydreaming (Her dream is to improve the education standards in her hometown, but she doesn’t know how). She is observing the scene of the children in the slums

Voiceover: It starts with a dream

 

Scene 3 – Camera moves up into the clouds

Voiceover: Look beyond

 

Scene 4 – Clouds clear and we start to fall to see an aerial shot of APU university.

Voiceover: Your journey begins at APU.

 

Scene 5 - Zooming in to Padma in a large lecture hall listening and taking notes

Voiceover: Learn the skills you need

 

Scene 6 – Padma giving a presentation

Voiceover: To give you a career edge

 

Scene 7 – Padma doing work experience at a Japanese elementary school

Voiceover: To be a positive force of change in the lives of the next generation

 

Scene 8 - Discussing something in a small group of students from a diverse range of cultures

Voiceover: Experience a vibrant international community

 

Scene 9 – Padma with friends from multicultural backgrounds at a Japanese festival

Voiceover: In a fascinating culture

 

Scene 10 – Graduation ceremony

Voiceover: Get a world-class education that stands out

 

Scene 11 - Padma, now physically older, walking around a modern school with children learning with the most modern facilities in her hometown. She is directing others to do tasks and is clearly the person in charge of the school.

Voiceover: Become a future leader

 

Final scene - APU slogan - ‘Shape your world’

Voiceover: Connecting dreams to change reality