For this assignment, I wanted to reimagine and really sell a new product from one of my favorite brands. I used the techniques I learned from this course, while also incorporating some of the key tonal elements from Yitty I know and love: playful, empowering and body positive. Here was the original product description:

Product Description

The ultimate onesie for effortless lounging. Made from supremely soft ribbed modal with long sleeves and a body-skimming fit. The snap-button front lets you reveal as much or as little as you like. This comfy layer is one you’ll reach for again and again.


And here is my reimagined take:

Product Description

Sizzling new shades just in time for the holidays! Our Soft Rib Henley Onesie is a big kid’s dream, featuring our iconic, butter-soft, ribbed fabric, long sleeves for some extra snuggle and a fit made just for your unique shape. Use the snap-button front to cover up or show your shape: whatever makes you feel your most YOU. This is lounging made luxe.