KitKat (original)

 

1. Where are we selling?

Banner

Youtube's Ad

 

2. What are we selling?

Comfort, gift and life enjoyment

 

3. Who are we selling?

Young people

Couple

 

4. Why they should buy it?

 

They can enjoy their time eating together because KitKat original is can be break into 2

Emotional: 

  In need of comfort

  To get closer to girl/boy (gift)

Rational:

  Chocolates are proven to reduce stress

  To practice cooking

 

5. Who is the competition?

Other chocolate and snacks company like Oreo, M&M, etc

People do not want to be fat

Healthy life style movement

 

6. What do we want the prospect to do?

Specific example: to start opening KitKat's fan page in Facebook and check out new offers and KitKat factory

 

7. What is a single thing that must be told?

Call to action: Like KitKat's Facebook Fanpage

Method: give barcode, name to search, and link