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Curated by Skillshare

2 Classes (43 minutes)

  • Materials

    Isis’s Digital Workbook, any note-taking tool

  • Final Product

    First social media post, lead magnet, landing page

  • Level


Build Your Dream Business: Craft Your Purpose and Online Presence

First, figure out who you are as a business person and create a one-of-a-kind brand. Define your brand message and promise, learn the needs of your target audience, and craft a sustainable social media strategy.

Boost Your Dream Business: Land Your Ideal Clients with Lead Magnets

Next, discover how to better connect with your audience and boost sales by building a lead magnet that shows your audience what unique things your business offers them. Dive into six different ways to promote your lead magnet, then build and optimize a landing page using benefit-focused copy.

Congratulations! You’re All Done.

You did it! You’ve completed the full Learning Path. We can’t wait to see where these skills take you next.