Curated by Skillshare
5 Classes (4 hours 33 minutes)
- Materials
Word processing program. Access to a printer (optional)
- Final Product
3 copy samples, 6 copywriting cheat sheets
- Level
Beginner
Copywriting for Beginners: Essential Skills for Persuasive Marketing Copy
Learn how to generate ideas, pick the best writing format for your business or creative task, and use concise sensory language to inform and persuade your reader.
Writing Headlines: Copywriting Techniques and Formulas that Grab Attention
From email headers to video titles, discover language techniques that will get your audience to stop scrolling and pay attention in the noisy online landscape, while remaining true to your brand and avoiding clickbait.
Master Brand Tone of Voice: Copywriting Strategies for Stylish Marketing
Whether you need to write web copy, social media posts, letters or emails, explore proven ways to make your writing sound knowledgeable, warm, or humorous according to your platform or situation.
Copywriting for Advertising: Boost Sales Online, Social Media and Print
Practice emotion-driven writing and adapting copy for different platforms. You'll leave this class with the hands-on skills you need to craft calls to action that will help boost conversion and sales.
SEO Copywriting for Digital Marketing Success
Tie all your new copywriting mastery together with the essentials of SEO copywriting. Learn how to conduct keyword research in order to write optimized copy that shows up on search results and draws in more website visitors.
Congratulations! You’re All Done.
You did it! You’ve completed the full Learning Path. We can’t wait to see where these skills take you next.