YOUTUBE Success: Expert Tips for to Grow your Channel in 2023

1. Introductory Video : Okay, So have you ever wondered why some channels, like for example, my first channel on YouTube, struggled to reach 1,000 subscribers and potentially never reached 10,000 subscribers. While other channels, like the second channel that I decided to launch, Grow exponentially to more than 30,000 subscribers in less than ten videos. Do you really think that this is luck? Because this is what I used, the thing, I Use, the thing that some creators were just more lucky than others. But let me tell you something after doing this. Trust me, it is not luck. There is a series of logical events and steps that are creators should date. And trust me, the answer to this isn't working hard. When I launched my first Channel in 2017, I used to weekly upload really quality videos that I worked extremely hard on it for years to reach 3,000 subscribers on. I put a huge amount of effort in this channel, but the problem is that I was working very hard, but not smart. So I decided to start again with all the knowledge that I have accumulated from my first channel and put it into practice from day one in my new Chat. So On February of 2020, I decided to launch this new channel which I wrote organically Google the knowledge that I had from the first one, it took me from February to August of the same year to reach 1,000 subscribers. And less than 12 months after that, I grew from 1,000, 10,000 subscribers. After that, it took me seven months to grow from 10,000, 20,000 subscribers and another seven months growth from 20,000, 30,000 drivers. And you didn't even the best part. I managed to do this with less than 12 video. And this isn't exactly what you call hard work, right? So ladies gentlemen, welcome to this course in which we're gonna go through what changed from my first to my second channel. Or more correctly, tweet in my strategic approach when approaching those two channels that have completely different results. This course is filled with actionable steps that you can take right now as you're watching this course and apply to your child. So thank you very much for clicking on this video and I'm going to see you in the first lesson of the course. 2. Understanding our Target Audience: So ladies gentlemen, welcome to the first lesson of this course. I'm very honored that you're hearing you decided to enroll in discourse. And before we start by analyzing how to understand your target audience and Piedmont's how to pick a submarket for your content. I want to highlight something that we discussed in the introductory video of this course. What you bought with this course and what I will be giving you with discourse is a mindset shift, and this is the most important thing. It is information packed in a way, new datasets delivered from me to you that will transform the way you approach this YouTube thing. Then the biggest difference that people that have 10,000 subscribers or more on YouTube with people that have 1,000 or less subscribers have on YouTube, is the fact that they treat this as a Business. Want to say Business. I don't mean trying to get money from your viewers or trying to capitalize on the attention you get. Business. I mean, when I say a Business, I mean that we subtract our emotions because sometimes we're emotionally connected with our Channels. We love our Channels. It is our best time, it is our hobby. But once we subtract this emotional connection that we have with our Channels and take a step back and view this as a whole forest rather than just some trees, then we can be mature enough to take the correct decisions, to view this again as a whole and approach this completely different. So what we're going to be doing in this course at here is Let me doing a mindset shift. I am gonna be helping you have this transformative process to new mindset to understand how to approach this as a Business. The final thing before we start with the first lesson is that this course and this lessons especially are heavily inspired by this amazing book right here. This is Expert Secrets by Russell Brunson. I have read this book, I've taken huge nodes on this book. It is one of the best books that you need to read pretty much if you want to become a person that motivates others and entertains others, and treats this as a Business. This is an amazing book. I 100% one. You to read this book to upgrade your datasets and unlocking datasets. So in this lesson right here, in the next lessons, in some of them, I am going to be delivering information that is cited from this book. And I have found extremely helpful in my GDB journey that I have underwent enough when introduction, let's move into this doesn't right here in which we're gonna be analyzing how to understand your target audience and how to pick your general submarket. Now, up until this point, you probably have baked or have chosen a general Niche of content, but you bring months, not sure what is a Niche. Okay? What are the different some markets, the core markets, everything we are gonna be analyzing in this lesson right here, okay, don't stress about this and spoiler alert. Haven't even pick them Niche yet. You're going to learn what emesis in the next lesson. And you pretty much probably have enough data to somewhat Identify your target audience. And I want you to highlight the word target audience. You pretty much know who your target, the broad target audience is. But what is really our Target Avatar? Because I'm going to be referring to this phrase for a long, long time and many, many times in this course right here. So your target avatar is pretty much your ideal viewer. A person that finds, I want you to highlight this, take a screenshot of this slide is extremely important. A person that finds and consumes your content because it helps him an ideally becomes a lifelong member of your community, giving you his time and perhaps money in exchange to the value of the content that you provide. Okay, Let's decrypt this phrase right here. A person that finds and consumes your content. So a person that scrolls and you'd human, suddenly one of your video pops up and guess what will happen if you have anywhere 0-1 thousand subscribers, a video would probably pop up the dispersion. He would find your content, he will probably consume it. But because you haven't targeted this video to this person exactly. Okay. It wouldn't help him and he wouldn't become a lifelong memory of your community. This is why, when you open your YouTube statistics, you will see that 95% of people of your viewers are not subscribed to your channel because you don't target your videos towards one person. You target your videos towards a broad niche. Okay? So he becomes a lifelong member of your community and this is what we're looking for when you're enrolled in this course, you think that all of you, you want is then found subscribers, but you're not in love with the number. But can you don't want 10,000 people? You want what 10,000 subscribers represent, which is big community of people that know, love, trust you and would perhaps give you their time and money in exchange to the valuable content that you provide. And this is exactly what our Target avatar is. Our Target avatar is our ideal viewer. And we need to respect our ideal viewer. We need to know our ideal viewer. It gets this way. You to pay attention to this slide right here. If you don't know who you're serving and this is cited again by experts secrets. If you don't know who you're serving, anything you come up with is a guess because You are the one buying it, right? How, how can you create a successful video if you don't know who you're targeting. And just knowing that you're targeting 20-year-old males isn't enough. You need to know their socioeconomic status, where they live while there. What are their desires, where are their pain points? And we're gonna be answering those grades. And I'm gonna be showing you how to identify your target audience and really how to answer questions about your target avatar in later lessons. So you need to figure out who you're going to serve first and then create the offer that they want. Okay. So I wants to watch, okay, I want you to read, read the second phrase. And you will see that this doesn't even referred to only Youtube. This refers to any business because again, we're doing Youtube as a Business. So you need to figure out who you are going to serve first. I want to say who you're going to serve. I mean, who you're going to deliver value to, which means who you're going to present your content width. So you need to figure out your viewers first and then create the content that they want. Ladies gentlemen, These are the three core markets and desires. All of YouTube videos, all of the content ever produced on YouTube. And to an extent, every business out there is related to one of those three core desires. Those are the three desires of the human beings. Health, wealth, relationships, every nice, every sub-genre of our lives is under the umbrella of one of those three chord desires. Everything goes around health, wealth, and relationships. Now, you need to ask yourself, if you haven't done already, which market am I trying to infiltrate and provide value to? Or a great way to switch this up is to ask yourself, which market can I provide value to? In which of those three markets do I have enough experience to provide value to? Did I have, for example, a transformative experience in the area of health? Okay. Do I know how to go to the gym and Pi proven myself that I know a formula in which of those three core markets can I create a framework and perhaps teach someone to do the same that I have done in health, wealth, or relationships. Now, once one of those markets, okay, it gets saturated. The thing is that inevitably sub markets are created. But just imagine trying to create a YouTube video on health, how to be healthy. There is a very, very saturated market. So of course, those are the three core markets, okay? The three core human desires. But it gets deeper than this, right? Obviously, once one of those markets gets saturated, inevitably some sub-markets rise, right? So we can create a video, for example, on health, how do we healthy or how to be wealthy? No one's going to watch this video. It is saturated. There are many, many people teaching this. There are universities teaching this. Okay? So we need to specialize. And as you can see, each one of those markets have, has some markets. For example, wealth is subdivided in finance, investing, sales, Real Estate, and each one of those sub-markets, once they get saturated, they have even more submarket. So investing could perhaps be investing in stocks, investing in crypto, investing in real estate, all that stuff. So all of those, some markets, once it gets saturated, more and more sub-markets, rights, health is divided in diet, nutrition, strength, training, weight-loss, all that stuff. So of course this becomes a vicious cycle. Okay? Sub-markets gets saturated, sub, sub markets arise and this becomes a huge vicious cycle. So at this point you should ask yourself, what are the other sub-markets inside my god desires that people are using to try to get the desired MED. Okay, what are the other sub-markets inside my code desire that people are using to get that desire met. Or more likely, what is the submarket that might content fits do? Okay, so let's, for example, big. The first question, what are the other sub-markets inside my co-designer that people are using to get that desire met. People, for example, good, be interested in investing because they want the desire of wealth to be met. People could be interested in nutrition because they would like the desire of health to be met. People are interested in dating advice because they want the relationship desire the score desire of their to be met. So which is the sub market that my content fits into? And we're not talking about the core markets, we're talking about the sub markets. And perhaps the sub sub markets, which submarket choose your first, first two-year Core market, then to the sub market that your content, good. 5y2. Okay, this is the question that you should ask Another three more questions to ask to make sure that you're picking the correct some market. Or those. Would people in this Niche be excited about the new Opportunity and Framework that you will be presenting to them. Okay, It is very important to pick a nice in which people are very passionate about and would be very excited when they're listening to your new offer, to what you have to offer with your content. Because at the end of the day, if your content isn't valuable and people aren't finding value in your content. There is no secret recipe that will get you to 10,000 subscribers. Okay, you need to have something special about what you have to say to people to get 10,000 people to follow you around your journey. Second point, are the people in this submarket irrationally passionate about this. Some market? Are people in this market so passionate that they talk about this on their dinner tables, on their dates, on their friends, on their brothers. You need to have very passionate people to move them and create an audience out of them. The third question is you need to ask is, are the people willing to be able to spend time and money on the information that you will be given to them. Very, very important. Time is money and when people spend time on your content, it is pretty much identical to people giving you their money. So you need to pick a nice, obviously your content fits into, okay, submarket that your content fits into. But more importantly, you need to pick a submarket with the correct people in the correct audience inside of them, right? Because some, some markets are better than others. For example, there's a market of love, right? It is a, of course it is a saturated submarket. But imagine how many people are interested in Love. You can't always find people that are irrationally passionate in this market, but you can find people that are irrationally passionate about sales. This is a sub market in which people are irrationally passionate about cells, people talking about sales, all the diamonds, sales and sales and all that stuff. So people, for example, in the sales submarket, yes. They are able to spend Diamond Mine in the information you will be given to them because this will directly been translated into more sales than more money for them. So please ask those three questions about your content. And before you do so, please choose a submarket that your content fits into. This again is the slide with the core markets and their sub-markets. Obviously there are way more. Some markets adjust. Real estate, sales, investing and finance in wealth. So first, choose your core market to is the sub market that your content fits into. And then, and then after doing so, it is time to pick our Niche. Okay, so I want you to know that most people never get this far. Most people never get as far as we have come in this lesson right here. Okay, they get lost muscle markets while, while filling gaps that are too broad. And this is where they lose the game. So this is where we pretty much act more, okay? This where we push more and this is why we win. Because now it's time to go one level deeper and actually pick our Niche. So this is what we referred to when we're referring to nieces, right? This is the nice. The nice is the sub-market of the submarket. Okay. No one has ever told you this information. Okay? Nobody has ever told me this information. We've already read this book. Okay. So it means is pretty much the sub market of the submarket of the three core markets. So it needs, for example, isn't investing? Investing is a sub market? A niche could be investing in bonds or investing in dividends. So after you have understood the core markets, the course sub-markets of those markets. Again, what is a nice, which is pretty much the submarket of the submarket, then you can successfully big your knees. This is how we pick our nieces. This is how we structure our YouTube channels around those dishes. Create and present our frameworks to people and we attract huge audiences. Nothing comes by chance, okay, nothing gums as an accident. Okay, this is how we do this. So now, ladies gentlemen, it is time to move after we have covered the basics in this lesson, to choose your niece. And this is exactly what we're doing in the next lesson. In the next lesson we're analyzing the different niches that you can choose and asking the caret and asking the correct questions to get you to choose your nice and structure your framework around the niche. Of course, to guide more people into your channel. So thank you very much. I'm going to see you in the next lesson. 3. Creating our Niche Final: So let us gentlemen, now that we're done with the first lesson and we have highlighted the differences between core markets, sub-markets and nieces. It is timed to pick our Niche, an extremely important part of this journey. And you can do this if you didn't have the information that I provided in the previous lesson, right. And the information discussed in the book, graphic secrets, Expert Secrets by Russell Brunson. So now let's pick our nice, Let's Dive with this presentation right here. So what is a nice? Let's start with the very basics. As we said, each Niche is contained within his submarket and is a specific way to fulfil the desire of that submarket that in turn fulfilled the core desire to understand this statement right here, I created this slide, okay, which pretty much describes what we talked about. So those are the three markets, as we said, health, wealth, relationships. Those are the three markets that every single human being on planet Earth want to have fulfilled. We have, we need to be healthy, we need and want to be wealthy, and we want to have great relationships with others. Our parents, women, men. And out of those three markets, of course, gum, those sub-markets. So health is subdivided into some markets. Wealth is subdivided in supermarkets, relationships are subdivided into sub-markets, window sub markets become saturated. More subcategories of those. Some markets are graded and those are the niches, ladies and gentlemen, that we will target. Market, for example, has Niche number one. Number two, nice. Number three. Again, inside each core market, there are an unlimited number of niches. Pretty much it as much as we can think about. So let's watch this again. Each Niche is contained within a submarket, and He's a specific way to fulfil the desire of that. Some argue that in turn fulfills the core desire. So the nice fulfil, the desire for sudden markets and markets fulfills those three or desires. I'm sorry to stick that much, but it's an extremely important point for you to know and understand. So at this point, you probably have chosen a submarket and your wants drying too big, a nice, right? So this is the huge problem with your approach and this is what we're trying to change in this course right here. Why would you pick a Niche? Okay, when we said in the previous slide, there is an unlimited number of niches in each submarket. Understand what I'm going with this point, okay, picking a niche is wrong. Most people will look at the niches of their sub-markets, again, trying to decide which one to infiltrate. But from the point that we have unlimited niches in a supermarket, Why enter a market as the third order, fourth person in this market and willl be the first one to enter the market. Okay? Why not be the first one to create a market in Niche? We're not gonna be infiltrating a nice, we're going to be creating a new one. And this is why we need to have creating power to this way. We need to have new data and locked in our minds to do so. Okay, so the first step into creating our nieces, because this is what we're gonna be doing. We're going to be creating our nieces, is to find out who our drink customer is and what their content consumption habits are. I cannot describe you how important this slide is. Okay? You need to know who your dream customer is and you need to know their content consumption habits. So ask, where is your market and who is your dream customer? Okay, and who is already going there? Okay. So where is your market? Who is your dream customer? Where is your broad niece? Who is your dream target avatar? How we're going to do this? We're gonna be doing this through questions. So please bring a piece of paper, open a Word document, and answer those questions. We've got three levels of questions. I need you to answer. All of the three levels. Again, notice to proceed with the scores. This is extremely important. So you need to know, for example, some broad facts about your audience. And as we said the previous lesson, some of those facts you can actually retrieve from your YouTube channel. So what is the age of your audience? What is the gender of your audience? Where are they located? Imagine how completely different your content would be if you're referring to someone from the US, someone from Europe, or someone from India. Okay. What are their online locations? How many hours do they spent on YouTube per day? Do they spend more time watching sort for content or long-term London? And we will, you know, they don't always sit on one online location. They're usually resting on one physical location that are located in Greece, for example, or in Spain or in Africa. But when it comes to online locations, they're pretty much found in many locations. You could be browsing reddit, TikTok, YouTube Facebook, Instagram all at once. So I need you to answer those questions and answer them specifically in detail, okay? Okay. Age and gender, you can pretty much get damaged DTL out of it. But when it comes to online location, I want you to write, my viewers are located. My target avatar uses Instagram that many hours. Youtube that many hours. I need you to have those questions asked. So let's move out to the second level of questions which are a bit more focused and you need to answer those questions. This extremely important. So, how much money do they earn per year? Due their parents give them money? Do they have jobs? What, what is their socioeconomic background extremely important on how you refer to someone, depending on their socio-economic background. Okay, what is the education, their level of education? Who else do they want on YouTube, which their favorite YouTuber? Is it an incident, an entertainment channel and informative channel and educational channel? How willing are those people to pay for a product or service? Again, it is not, it is not bad to have this element of someone paying you in your YouTube channel. Because when someone is willing to swipe out their credit cards and give you money, this means that they're getting enough knowledge and enough value from the videos that they have no problem giving you money. My myself, many times I have watched YouTubers and trusted them and have been such a loyal fan of them that I have no problem buying a valuable product they provide. It is very common for people to want to give you money when the constantly, constantly getting value from your videos. Are they easily influenced and open to new datasets, okay, this is directly proportional to the niche that you choose. Different niches have cousins are different types of people. Different types of people are interested in health. Different types of people are interested in wealth. Different types of people are interested in relationships, and different types of people are more easily or less easily influenced. So we need to answer those questions. Now let's move to the third level of questions, which are the important questions that we want hundred percent needs to be answered in detail. Okay? So what problems can be solved with your expertise? Which one of their problems can you solve with your expertise? What are their pains? What keeps those people up at night? Okay. How fast and painless can you solve those veins? Because this is what we want. We want our problems that are pain points to be solved fast or as fast and as painless as possible. Are there problems silent? Many times people have problems that they don't even know about. So other problems silent. Are they aware? Are they even aware of their problems? Or you need to highlight those problems in order to bring awareness to them and then provide a solution. Okay, So please answer those questions again. By just being here. This means that, you know, something that people are interested. This means is you can provide some value. This means that you have solved a problem that in a nice of people is still there. Again, the easiest way to do so, in the easiest way to identify a problem that you can solve that many other people have is to just rewind your life back and think of a problem that you had in your life and you manage to solve. And then create a framework out of this graded Framework and teach, we will explain to people how you solve this problem. You are, I target audience and this is the problem that keeps you up at night and I am here to solve. So what, that's 99% of people after answering those questions, will create content and present people and improvement to the current standards. Okay, So they will pick a Niche that already exists and improve it. This is wrong, okay, sometimes it works, but this is wrong. As the intelligent creators, the graders to 0.0, this new era of graders, we position ourselves as creators that presents new opportunities. And those new opportunities are our offers. This is how we create and dominate rather than infiltrate and Niche. Okay, let's rewind those slides. 99% of people after answering the questions about their target audience, right, will create content and present people and improvement to their current standards. Sometimes it's improvement works. But this is not us. We don't improve nieces as we discussed because we don't want to be the third order, fourth person that dives in a nice week, Create new niches, new opportunities, new offers we create and dominate, rather than infiltrate a nice. This is how we become the leader of 10,000 people that are listening to new Framework. This is how we become leaders in our nieces and this is how we attract loyal audience that knows, likes and trust us. Now it is time to ask some very important questions, and I know that you might have many questions here, so let me answer some questions that I know that you have. The first thing is, why don't we just improve on other offers and other people offers, okay, why don't we improve niches? This is something that we're going to be discussing in the next lesson. But to give you a very short example of why we never improve someone else's Niche is those two points. The first point is that we don't want be the second order, third order, the third people, persons that are presenting a nice to someone we don't want to be number three or number four, because pretty much number one, a number to get like 80 or 90% of all the attention of the viewers, all the money in the Niche. So we want to be number one. The second point is that if we present we will an improvement. This means that people okay to accept this improvement, meet, to say, Okay, I did a mistake. They need to admit that they be a mistake by choosing the first choice and then moving to your improvement offer. So people usually don't accept Improvement offers. They don't accept improved videos, but we accept new opportunities. And all of this will be discussed in the next lesson. So I don't want to rush. I will see you in the third lesson of the scores 4. Crafting our new Opportunity: Ladies gentlemen, now that things are more clear in your head analogy, we have analyzed the core markets, the course of markets. What is a nice and why we need to create and become the leader of a new niche rather than infiltrate a Niche. Again, how are we going to create this new Niche is through our new Opportunity, through presenting our new Opportunity and the frameworks that we have done to actually come up with this new Opportunity to our audience. I think that things are starting to look familiar and sound familiar. Youtube, again, the information that you're digesting. So let's keep this going and let's Dive with this lesson right here. In this lesson we're going to be discussing how to craft our new opportunity and this new Opportunity, this new niche that we're going to be grading is the true secret for a big and loyal audience. So let's dive in this presentation and why we should probably graft and new Opportunity rather than refine an old one. So we'll know Steve Jobs. Steve Jobs grafted a new Opportunity. They were Walkmans, they were CD players back in a day, but Steve Jobs didn't take a Walkman and improve it. He created the iPod than the iPod. It was a completely new Opportunity. He told you you can have 1,000 songs in your pocket. Which button they would be extremely revolutionary. This is why Steve Jobs succeeded, didn't improve something that was out there. He created something completely new, the same with Elon Musk and Tesla. He could have created a better cars. You could have improved a car that already existed. But this would give him just another car company with perhaps super cars or just greater guards. But what you will Musk did is that he created a Niche. She created his new Opportunity on the new Opportunity was fast, reliable, and relatively cheap electric vehicles. A completely new Opportunity Pledge, gentlemen. So our goal is not to fix what is not working. And in your journey you will identify other niches that are not working and other niches that potentially you can contribute to and actually create content do. But this same mistake, our goal is to replace what is not working with something that is different all together. So we're dominating the other niches by presenting something that is different and better all together. Now by creating a new category and offer the followers, you offer them a new Opportunity. You get the chance to become the category king and have the biggest possible impact on their lives, on your followers live. This is what we discussed in the previous lesson. Again, we create a new Opportunity, Create a New nice, and automatically will become the category king of this Niche because no one else knows this nice. So we are the leaders of this nice, right? Because Steve Jobs is the leader, was the leader of this nice degraded. Elon Musk is the leader of electric vehicles. He has created this nice and people know and trust him. So this is a huge limiting belief that I used to have before I created my niche. And I didn't know if people actually like new opportunities or not. Because I thought that it's in the human psychology do pretty much, okay. Some people would like new opportunities, but I think I felt that this was a huge limiting believe in my head. I thought that in the human psychology to stick with things that were already working to, we don't want new things. And this is actually wrong. People absolutely love new opportunities and they love new opportunities through these three points right here. The first reason why people absolutely love new opportunities is because this feeling of a new discovery, this feeling of people discovering something new, like your opportunity, the offer that you are presenting to them gives them an immediate state status boost. What do we mean by status boost? This means that they go to their friends and say, Hey, I discovered this guy that presents this new way to do this thing through his Framework. So they get a sense of accomplishment through this new discovery of them. They feel, you know, that there did something good by discovering your content. So there's the first reason why people have new opportunities. The second one is that there is no pain to admit that they made a bad decision. Okay? So they don't need to admit that we made a bad decision because they would need to admit that they made a bad decision if we would present them improvement to a current Niche that they are into right now. But we're not improving a nice, we're presenting them something completely different. So their subconscious mind doesn't have to admit that they made a bad decision, they move to something completely new. This is an extremely important point. I want you to understand this. Okay. They don't have the don't need to fill the paint, admit that they did something wrong or they could have done something better. It's just move to something completely new that you present. And this is why in our offer, in our new Opportunity, we need to tone and we need to emphasize the fact that this is something new. This is something that people have never heard of. Okay, this is how we grow a big audience. The third reason why we will absolutely love new opportunities is because they pretty much new opportunities replace a dream in their heads. And people always like to dream. People always dream of something. So you give them something, a new opportunity to dream about. You give them something to believe. They can now dream of something new. And we will always, always, always are seeking for dreaming and daydreaming about stuff so you give them something new to daydream. So please screenshot this slide right here. Why people love new opportunities and why new, your new Opportunity will be successful. That gives them a status boost and immediate status boost because they feel like they have done a new discovery. They don't feel the pain that middle it did a bad decision because they moved something completely new. And number three, okay, it replaces this constant dream that they have in their heads. They now get to dream of something new. Enough of the theory, it is time to create our new Opportunity. So this is gonna be a three-step process. The first step is obviously to ask yourself this question, what is the result that your drink customers are trying to get? This should be a relatively easy question if you have answered all of the questions in the previous lessons about your target outer. Obviously to create our new Opportunity, we need to deeply understand our customers wants and needs. Okay? So what are they trying to get? Our, they're trying to get wealth? Are they trying to get health? Are they trying to get relationships which is the core market that we're targeting, which is the sub-market that we're targeting. And how can we create a new Opportunity as a niche on that submarket? Those are terms that we discussed in previous lessons. I don't want to bore you with them. The second step now that we know what they want, It's time to understand what vehicle are those people currently using get from point a to point B. So from the point that they are to the point that they want to be, what is the vehicle that they are trying to use to get there? Or more specifically, why is this vehicle failing? Why is this vehicle causing them pain? Because obviously they're not successful in getting what they want because they're on YouTube searching for it, and they're consuming content being people on this Niche. So why is their vehicle failing? Why is it causing them pain? So write down all the vehicles. But your dream customers have been using obviously unsuccessfully to try to get what they desire the most. Write down all the vehicles, write down all the transformative processes that they have been through unsuccessfully. This is extremely important. You need to understand that people have tried to solve those problems before, but they were completely unsuccessful. Okay. And those problems, if we move further and further back, okay, come under the umbrella of either health or wealth or relationships. Okay, So people have tried to fulfill those desires. They have failed. And they have failed because they're using a specific vehicle that isn't successful. Step three is obviously to avoid looking at other vehicles and trying to improve them. Other vehicles are other offers of other people that just didn't get our audience where they wanted to be. Okay, we don't want to create an improvement over, as we said, we need to create a new offer. So please avoid looking at other vehicles that drive your audience. Try to use to get from point a, which is the point that there right now to point B, which is desire point, you need to present your unique Framework and emphasis on the word unique. Ladies gentlemen, this is very important. That will act as a vehicle that solves your target audiences problems with the less friction and pain possible. Okay, So this is the name of the game. This is how we create a new Opportunity are Opportunity, our Niche is pretty much our framework that will act as a vehicle which takes our Target Audience, our Target avatar from point a to point B. So it solves their problems, which as less friction and as less pain as possible. This is what us, people desire. We want to get from point a to point B, we want to achieve our dreams, but we don't want friction, we don't want pain. We're referring to people that are trying to do this but with friction and with pain. So if you can with your Framework remove pain, remove friction, or at least present them with the least amount of pain and the least amount of friction possible. This is the recipe for success and this is how we present our Framework. And at this point, ladies gentlemen, we need and I need we want to introduce you to the Ultimate Creator Formula. The Ultimate Creator Formula is the only way pretty much in which you can entertain a huge audience that knows, likes and respect you and trust you without ever running out of video ideas. You know, the Ultimate Creator Formula, you know that this exists. You have seen Bool implemented. You have seen people uploading videos on YouTube for 510 years, every single day. How they do this, they follow the Ultimate Creator Formula and no one has told you about the Ultimate Creator Formula because those people gatekeeper there secrets and those people don't talk about them. They just create videos and videos, and readings and videos. So I am here to reveal to you the Ultimate Creator Formula and how you will be creating videos around this new Opportunity, around your framework, around this Niche for years, without running out of ideas while entertaining again, a huge audience. So get it knows, likes, and trust you because of obviously we can create videos for Fun everyday, for years from with different topics. But we're talking about and being a huge audience in one nice that we have created if people that know like interests this. So this is what's happening in the next lesson ledger. We're going to be discussing about the Ultimate Creator Formula. Thank you very much and I'm going to see you in the next lesson. 5. The Ultimate Creator Formula - Never run out of ideas: Ladies and gentlemen, welcome to the fourth lesson of this course and arguably the most important lesson and the most important information that I'm going to be delivering to you throughout this whole course in this lesson right here with discussing about the Ultimate Creator Formula. Again, the Ultimate Creator Formula is pretty much heavily inspired again by Expert Secrets by this man Russell Brunson. Because this guy right here needed to persuade countless and countless of people to buy his software that he's selling through his software company. So Russell Brunson, throughout in this process of trying to convince people in live settings, again in lives and iris in a theater with thousands of people watching him. Okay, he tried to persuade those people live to buy his software. And this is why he came up with this amazing process right here, which we are going to be discussing. Haven't introduction, welcome to this lesson. I'm very happy that you're here and let's dive into the Ultimate Creator Formula. What is again, the Ultimate Creator Formula? It is the formula or Framework that will produce literally countless of Youtube video ideas. And one of the most important things that you will do as a creator, you will need literally Never run out of ideas with the Ultimate Creator Formula. It is a way to tell your full story and describe your journey as you educate others. Again, in the previous lessons we discussed about the main markets, the main sub markets, the main nieces, and how you should create your own needs rather than infiltrate another nice. So now we are discussing, as you're creating your knees, how would the Ultimate Creator Formula will tell your full story and describe your journey and qualify yourself as the master of your nice. Pretty much, Okay, to create your Ultimate Creator Formula, you need to answer 14 questions in five different phases. You will actually be creating your Ultimate Creator Formula along this lesson right here. So please grab a piece of paper, grab a pen, and start answering those 14 questions that we will be discussing in the next slide. Now, a very important differentiation that I want you to keep in your mind is this. When it comes to comparing a person with 1,000 or less subscribers and a person with 10,000 or more subscribers, a person with 1,000 subscribers, perhaps you and me back in the day. One of his main problems was that he didn't have really ideas. He would create a video and then see, think, Okay, what's the next video gonna be a great idea for my next video. A person with 10,000 subscribers, because pretty much every body knows about the Ultimate Creator Formula and everybody has this Framework in his mind, has more than 10,000 subscribers. A person with this amount of subscribers has literally countless of Video ideas. You can check every single one of those YouTubers They have been uploading for years and years and years every single day. Trust me, those people have countless of Video ideas. The only limiting thing that doesn't let them upload like millions of videos is time. So this is the transformations that I want you to go through, okay? Once wanted to go through a person that doesn't have any ideas but has a lot of time, the person that has millions of ideas, but not half-time. This does me a better place to be. So let's move to the five different phases of the Ultimate Creator Formula starting with phase one. So the phases again is the backstory, the journey, the new Opportunity, the Framework and the transformation, and all of these again, serve the purpose of describing your journey, sharing your full story, and educating others. So we will be talking about our backstory, our journey, our new Opportunity or Framework, and the transformation that we have gone through. Each one of those obviously phases can have thousands of videos. You can have thousands of videos talking about your backstory, thousands of videos talking about your journey, your new Opportunity or Framework. So this is what we're diving into. Let's move to phase one, which is your backstory. So please answer those questions. What is the backstory that gives us the viewers, your viewers, a vested interest in your journey. You need to have a backstory that intrigues people to actually follow you in your journey. You think of the circumstances that caused you to start your hero's journey, which here is pretty much you raise a width. What circumstances made you start your journey and create this new nice, this new Opportunity that you're presenting through your YouTube channel. Okay, What were your desires back in the danger? Need to make your viewers relate to you pretty much. During your backstory. You're describing a person that should be very relatable to your viewers. A person with a problem, a person that had to face some circumstances that make him start this journey that probably your viewers also want to go through what we're your external struggles. Okay. Did you have any limiting factors from your family? It could be time management, it could be money That's didn't have. Okay. What were some internal struggles that you had? Some fault of yours that didn't let you start this journey. And again, some thoughts that your audience perhaps has right at this moment. So again, what old vehicle or you're using the goals, you pain and frustration. These could be questioned that we're asking directly our viewers. Okay, so imagine asking your viewers, what are their desires, what are their external struggles? Their internal struggles, okay, the vehicles that they're using and they're causing them pain. Those are characteristics of our viewers right now because our viewers right now rest on point a and wanted to go to point B with our content through our stories, through the information that we were delivering them in our YouTube channels. Phase one, you need to relate yourself with your viewers. This is why we're asking all of those questions. Some videos that you could grade perhaps on phase one, could be, for example, how I was broke and made money through gripped autumnal or pretty much anything that describes a process and focuses on point a of the process rather than point B. I guess so phase one is usually 25% of any story that you should delve and is spent with you being in the ordinary world, as we said. And in the ordinary world that your audience rests right now. So usually when we started Youtube video, we started with 25% of its beginning being in phase one describing our backstory. Okay, this is when our audience gets to know and care about you. And as we said, they know and care about you because they relate to you, they see themselves in your content. So once you have achieved phase one, once you have answered those questions, it is time to move to phase two. And as we said, phase II, after we've covered our backstory, is the journey that we have started. So this is where during our journey, during phase to your desired changes from something that you should do to something that you must do. There were some event that caused you to go through this journey. Okay. So you should ask yourself again, what was your call? Okay, to go on your journey? What made you want to start this journey? It could be your frustration, it could be your desire to go from point a to point B. And again, this is the button which will start to be different to differentiate from our viewers are viewer is completely relate to us in phase one. But in phase two, when we embark on this journey, our viewers start to look up on us. So who or what are the things that are fighting against you in this journey? We all had some things that fought against us during our transformative journey. Or all of us would be like the ultimate human beings. But they're always something that fights against us in every story, you know, in every Cinema, movie. Always the hero goes through journey on this journey is hard. And again, what is a steak? What do you have to lose if you fail? The more things that are at stake, the Moreno as a hero, your audience will look at Use. So you need to answer again those questions. What's the goal that made you go on your journey? What are the things that we're fighting against you on this journey? And what is a steak? What happens if you fail to go through this journey? Okay, So this is pretty much the journey that you have started in how you need to describe it to your audience. So a complete story starts with the backstory move to the journey, and now it's time to move to the third, again phase, which is our new Opportunity. Okay? So this is where you describe the new Opportunity that you have discovered through your journey, through this transformative journey, this is where you start pretty much to prepare your audience for the vehicle that you will be presenting to them, which is going to be your Framework goal here in phase three, the new Opportunity is to help your listeners feel how you felt when you experienced this eureka moment for the first time. So if we go back, the journey should be something not, not, not a desirable. The journey is pain because you grow as a person, as a creator through pain. When you embark on your journey, you have things fighting against you. You have things at stake. But at some point during your journey, you come with this new Opportunity. You need to answer again those questions regarding this eureka moment, this new Opportunity. Who is the guide that gave you this epiphany, this new Opportunity? Was it a moment in your shower? Was it someone that you saw during your journey? What is the aha moment that gave you the missing piece in the puzzle that you will be presenting in your Framework, in your vehicle. Okay, What did you decide to create? Again, those things are very theoretical, but it's very easy to put them into practice. Again, you start by sharing your beginning. You start by setting then your journey. And then during this transformative journey, you share a point in which you had this new Opportunity, okay, this hormone, this eureka moment that led you to create this new nice which people are very attracted to. The stronger those stories are, the easier it is to make people subscribe to your channel and follow you as a leader. Because again, we're not looking at them thousand, the number 10,000 and our Creator Studio, this makes absolute nonsense. What we want is 10,000 loyal people that look at us as a leader of a movement. This was phase three. The new Opportunity and everything on phase three moves and helps us to present our Framework. And this is where the money is gonna be made. This is where we attract most of our audiences. Now you can see that right here the bubbles are of the same size. But if we were to be realistic, Framework bubble would be huge and the other bubbles will just prepare us to present our framework. Because this is pretty much why people are interested in our videos. Because they want to know the vehicle, the Framework, the behind the scenes on how it moved from point a to point B. In the first three stories, we just prepare them and pretty much sold them how we started to come up with our Framework. So now we move to phase four, which are Framework extremely, extremely important. Pay close attention to phase for. The Framework obviously is a strategy behind our new Opportunity presented on your opportunity. Now it's time to move to analyze the strategy behind this is the plan that you put together to try and apply. What is the plants already, you should ask? That you put together to try and apply this new Opportunity. The framework is pretty much your experience and your process put into simple steps to achieve this new Opportunity viewers, okay, so ask yourself, what are the results that gold you, that you got from those frameworks? And after you got the results, did these frameworks work for others? It is extremely important and very persuasive for your viewers to have some people that actually followed your Framework and saw results. I gave you how other people that followed your Framework and actually won and had the desirable result of your viewers one, it is more likely for them to embark on your journey with you, okay? So pretty much you present your Framework. You present the results that you got from those frameworks. And then you actually analyze how other people have followed your Framework and how your Framework works, because it is easy for people just watch your video, but following your Framework and following what you saying your videos is a completely other story. This is why we need to prepare our viewers with our backstory, without journey with our new Opportunity. Okay, the more, the more difficult or backstory is, the more pain we have experienced in our journey and the more than Moreno aha moment we had in our new Opportunity, then the more important are Framework is after our Framework now comes the point of transformation. And the point of transformation is pretty much as establishing that we have reached point B, okay, the desired point of our viewers. This is, ladies gentlemen, the point of achievement and transformation, and it is the last piece of the puzzle. Okay, the bay off for the listener who has gone on this journey with you. In here we said the aftermath of what happens so people can see the results you got from this new Opportunity. So we share, again, the wing. We share what we got after following are Framework after being subjected pain from our journey, after being unhappy from our backstory. Here we talk about how you became through this process, you sell the transformation of your character. Okay? So if the people where to relate with you. Again, if the people were to relate with you in your backstory, you would be in the same place as they are right now. Point a, the transformation would be point B, and this would be how we got from point a to point B, our vehicle. So our vehicles start with the journey, the pain that we went through, and we could spare those people from going through because we know our Framework, the new Opportunity, how we came up pretty much with our framework, how we started working on a Framework and our Framework, which is our vehicle. I'm here at the end of the day, got us from point a or backstory to point B, biotransformation. And obviously, you could create a huge video that starts, for example, from the backstory, okay, and then suddenly moves through your journey, your new Opportunity, your Framework and your transformation. Or you could create different videos on each one of those five different phases. But every genre, every nice, comes under the umbrella of those five phases. Remember, again, this video was very, very theoretical. This doesn't work very, very theoretical. So It's time to put fear into oxygen with two examples on how to use the Ultimate Creator Formula in two completely different YouTube channels. So the first thing is that let's say that we have a cooking channel, right? And you need to create a how to bake perfect cake Video. How random Could this be? By the way, I have no, no, absolutely no idea on how to bake a cake and cooking in general. So this is pretty much the most basic way to use the Ultimate Creator Formula in any nice that you want. So if we had a cooking channel again on how to create, how to bake a perfect cake video. We will start like this. So you start with a backstory. Back in a day I hated baking cakes. I only used to bake food. I was greater than making food. I had no idea on how to create suites. So this is the backstory. This is the part in which viewers related with us because our viewers clicked on how to create, how to bake a perfect cake Video. So they're probably right here. They don't like baking cakes, the only kick food, they only cook food. So then we move to our journey. One day my son told me that he really wanted a custom birthday cake made for his birthday. And I didn't want, for example, to outsource it to a bakery. I wanted to create this myself. This pretty much journey, right? This is where we experience pain because our son really wants something and we don't have the experience or to the skills to do so. So then comes the hormone, the new Opportunity. As I started baking the cake, I realized that you can get really creative with baking and have FUN with your kids as you're doing. So this was the aha moment. The aha moment was that, hey, not only cooking food is cool, begging is also cool because you can get very creative and you can have FUN with the kids. The problem is that now we have your hormone, but we don't know how to do so. This is why move to presenting our Framework. This is why I developed a method to bake cakes fast and make them look really well, spending quality times time with my son. So this is the framework, again, what we're gonna be presenting in each one of our videos. So if in a video that's called how to bake a cake, the perfect gig. We will be discussing on how to bake the perfect cake in our framework. So this would be, for example, the first 20 per cent of our video. And this would be The rest 80 per cent. So this in our framework, we start discussing on how to actually bake cakes fastly and how to make them look pretty. So finally, when it comes to transformation, you can say now, I both have found with my kids and bake tasty cakes belt spending money on bakery. So did you understand how Use the Ultimate Creator Formula? If you think about it again, the first three phases are a very small portion of the videos, like the first 20% of the video. And after this, the 80%, the rest 80% is the framework and the transformation, which we would say that transformation is like ten per cent. We just present our results. We present point B. So this is point a, this is point B, and this is what we've gone through again, to move from point a to point B. Again, point a magnet. They hated baking cakes. Point B, now both have FUN with my kids and bake tasty cakes. This is where our viewers want to be. This is where our viewers are right? Now. Let's move to example number two at channel around Jim. I have no idea about Jim either. Create a video on why you don't eat supplements, for example. Why I don't eat supplements? How I Grow muscles without needing to eat protein supplements. Okay, so again, we start with the backstory, the journey of new Opportunity to Framework and the transformation. So to say what the backstory, okay, I used the thing that you can only grow big with supplements, limiting belief, backstory. This is probably what our viewers think that you can only grow muscles using supplements. And again, the, the title of the video would be, I don't know how I Grow muscles without eating supplements. Okay. So I used the thing that you can only grow big willl using supplements are journey. One day a friend of mine at the gym introduced me to meal prepping and how to digest and proteins. Again, Growing big without actually having to use supplements. I'll just wrap your meals before that. Now the new Opportunity is, as I started meal prepping, I was curious on the quality of materials and the source of protein that I eat. So this pretty much the hormone. The hormone was at, hey, I can eat quality protein rather than just some powder that is manufactured in China. Then we move to our Framework. I developed a method to gain muscle while eating the optimal food naturally without supplements. The Framework is this method, this method to gain muscle without while eating optimal food and the transformation. Now, I both eat great quality food and grow muscles. So isn't this exactly where our viewers want to be? They want to eat great quality food and grow muscles. And this is where we're at. Our audience is right now. They think that they can go Grow big only with supplements. And because they think that they can grow big only with supplements, they clicked on this video, which is called how to grow big without eating only supplements. So these are two examples of again, how to apply the Ultimate Creator Formula in two completely different message into very nice down videos, into different niches that I have absolutely no idea. So imagine me that I have absolutely no idea on those two nieces right here, how easy it would be for you to apply it in your nice okay that you know stuff. And you have analyzed this and you're the master of your knee. Ladies gentlemen, I hope that you enjoyed this introduction into the Ultimate Creator Formula. Now, it is time to dive even deeper to the Four Core video topics that you will be using in every single one of your videos to drive your audience retention as high as possible and have YouTube suggesting your content everywhere. So thank you very much. I'm going to see you in the next lesson. 6. The Four Core Topics of our Niche: Ladies and gentlemen, congratulations. Now, you know when you are aware of the Ultimate Creator Formula way in which you pretty much will never run out of ideas. And you know the process on creating a story to tell your audience on pretty much any single-subject there is around. Now in this lesson right here, because the Ultimate Creator Formula, as we discussed in the biggest lesson, is a big, broad. You can create very specific videos on it. And we discussed about general terms in the Ultimate Creator Formula. So this is why in this lesson right here, we're diving even deeper in this Niche and we're discussing the Four Core Video Topics. So let's launch this presentation and let me guide you through the Four Core Video Topics and how pretty much every video you will create in your channel is under the umbrella of one of those four categories. Now, to be more specific, in order to sell your new Opportunity, this new niche that you have created, that this is the ultimate way to bring your audience from point a to point B. It is a process of two things. The first one is to break your audience's limiting beliefs. And those could be external limited beliefs or internal limiting leaves. And the second one is to give value and empower your process, your vehicle in your Framework to make them think and make them feel that this is the ultimate way to bring them from point a to point B. This is exactly, exactly where the Four Core Video Topics come into play. The Four Core Video Topics are a series of video topics for, of gay, obviously series of video Topics in which we break the limiting beliefs of our audience and give value and empower our process. And now Framework. Now, please remember that we don't create videos for each video that we share and recreate has a very specific purpose. Again, the main purpose is again to break the false beliefs that are audience has and rewrite them with new empowering beliefs, okay, that will give us the opportunity to serve them as masters of our Niche. This is very, very important slide. Please take us consume this slide again, the main purpose of our Channels and our videos is to break the false beliefs of our audience and rewrite them with new empowering beliefs that give us the opportunity to serve them as masters of this new niche that we have created, as creators, we as leaders. Now, the Four Core video topics that we used to break the folds in beliefs of our audience are the origins story, the vehicle Framework story, the internal belief story, and the external beliefs story. And all of those could be different videos obviously, and many different videos. You can have many different videos on our origin story, many different videos on our vehicle and Framework story. Many different videos are our internal beliefs and external beliefs story. So let's go and analyze each one of those Four Core Topics and why having all of those Core Topics in your channel and creating videos in which you introduce one of those Four Core Topics, or two or more of those. Any video is of extreme importance. So let's move to the first-quarter topic, which is the origin story. As we discussed, this is usually the first video we create and is of key importance. Here is where you share how you started, how you found out about your new Opportunity, right? Obviously this is your origin. It is very similar as you can imagine to the Ultimate Creator Formula. Because the Ultimate Creator Formula starts with our origin story, but it can be compressed in a 10-minute video in which you discussed about how you wear when you began on your journey and how your audience can relate to you. What is the goal of our origins story? The goal is to break the false belief that people have about there opportunities people are using the good point B, okay? So you pretty much need to break the false belief that they have about some other ways that they think they can get to point B. Okay? So them, that you have discovered a new Opportunity and that you will be sharing this opportunity in your channel, okay, So pretty much tell them that the way that they want to move from point a to point B is wrong. And you have the new Opportunity which is flawless. And this is what you present in your nice as the greater of this niche. So let's give an example of an origin story because again, those are very theoretical lessons and we need to put this into practice. So let's say we have a channel around fishing, okay, in this new Opportunity, these new needs that you have created is a new way of fishing. New technique are facing very random stuff. I've never, I don't know how to fish, so it's very random. So I'm giving you some examples here. Okay, so the origin storage, you could say, for example, is I used to fish for my bolt and it worked but I wasn't really happy than one day as I was playing with my kids, I decided to start fishing from the land, from the shore. It was hard, but I saw results. And I didn't burn gas because I didn't use my bolt. This is how I developed a new approach on land vishing. It's pretty much, again, you tell your origin story and people relate to you because they also, for example, are interested in learning this new technique Of fishing. So again, this is the origin story. As you, as you can see in my origin story with saying this, how you discovered a new approach on land fishing. And this is my vehicle and Framework story. This is of extreme importance because as we said, we will be sharing a lot of our vehicle or Framework how we go from point a to point B. So let's see. Now other audience knows about our new Opportunity, will let them know about our framework. How we achieve to get from point a to point B after the realization that it is possible, how when we were starting out, our framework was wacky, wasn't perfect, but we perfected it. So you need to show your audience the process behind this. And finally, some problems that we probably had along this journey. Don't be afraid to showcase problems that you had in your Framework or some problems you face as you were developing your Framework to put this into practice into perspective in this same channel. You pretty much say like this how I developed a new approach on land fishing. After seeing that I don't want to freeze from my bolt and I want the new technique differs from the land. Location in the beginning goes hard. My hands got swollen, but as I gained experience, my approach brought better results than both. Fishing Plaza didn't hurt any gas. So you pretty much, during your Framework story, you develop videos and you shoot videos and you edit videos that show your audience the start, your journey from point a to point B. I get how you became more mature, how it didn't work in the beginning. So you saw again the process of your Framework, the process on developing this framework, which they're called the following your knees right? After that, people inevitably will have some false limiting beliefs. And as we said, those folds limiting beliefs about your origin story and your Framework. But you could have presented a perfect Framework. People don't want to blindly follows up because we always have limited with leaves in their heads. And those limiting beliefs are subdivided into internal limiting beliefs and external limiting beliefs. So let's start with the internal limiting beliefs. How we break those limiting beliefs is with the internal limiting beliefs story. So again, after someone learns about the strategy behind the Framework, their next false belief is about their ability to execute on the plan. So they start making excuses on how they can execute them the plan. So you need to show your audience through a story that they can actually do it and break some of them in their interim beliefs. The most internal beliefs that you break the lock years you will get, and the most likely it will get, your audience will follow your journey and subtract your channel and follow along. Okay, so share the top, the story on how you discover that you can actually do it. And some examples of how others can do this. Just like you share some problems that you had, some throwbacks, some of your limiting beliefs perhaps, and how you overcame them. For example, in a channel about vishing, they can say back in the day I thought that there is no way you could fish other than my region, right? I have never met a man that did so, ones that dragged myself. I was surprised to see that not only it was very possible, but many people actually practiced this approach. Okay, So pretty much you relate to urines. You want your audience to relate with you saying that there is no way you could fish with other bolting my region. Then you say that you tried it and you saw that actually people do that. Okay. It's just that I wasn't paying attention to them. So I started talking to them about it. And they also shared how cool this new approaches. So there's just a way to break Samhita and beliefs perhaps about this fishing channel, but in your knees, you can really dreaming down into your desires. So what is the limiting belief that we broke here? We broke this internal false, limited beliefs that there is no way you could fish without the boat in my region. And we broke this through a story. So this is what we do in our Channels. We start and create videos that break and break and break limiting leaves of our audiences. Then, as we have internal limiting beliefs, as we say there are external limited beliefs, but it must internal limited beliefs. You can imagine it is like internal when it comes to your mind, right? When the audience mind doesn't let them execute the plan because they think that they have a problem on themselves. External limited beliefs is when there is an external force that doesn't lead people execute on our vehicle and our Framework, right? So after someone believes in the vehicle and their ability to execute on it, the last false belief they will have about is external forces that they think stop them from becoming successful. So you need to also break external forces, as we said, with more stories in the case of a fisherman, right? So user can see, the next thing that bothered me is that I thought that I needed to purchase more gear to face from the shore, right? So pretty much an external fault, external limiting belief is that you need more money to do this. So you need to create a story to explain them that this is actually not that group. So I really didn't want to spend more money this hobby. I decided to give it a go just with a year. They already had. To my surprise, it worked. And after having other people after talking to other people that fish like me, they also didn't need to spend more money. So this is how you break this external limiting belief. So again, the external limiting belief that we bro, is that I need to spend a fortune on new gear. So again, to recap this lesson, very, very important lesson, okay, we have those Four Core Topics. The origin story, the vehicle Framework story, the internal beliefs story, and the external beliefs story. When it comes to your origin story and you vehicle and Framework story. I would say that those are two stories you can start telling with videos to actually give value. Do your proposal to your knees. Let's, for example, are two stories that you could start telling and creating videos on to give value to the nice that you're pretty much conveying and to your point, and do your Framework, this is how you empower your job. Now, the internal limiting beliefs story and the external limiting belief story or stories that you say, okay, to break those inevitable limiting beliefs of your audience. Okay, people again, by psychology, this how the human psychology work. They have limited beliefs. They don't want to embark on the journey with you that easily. They have some problems. So we need to start breaking those beliefs one by one as we give value to our story. This is ladies gentlemen, the Ultimate way, again, to create a mission which you are number one, and start influencing people. So this wraps up everything that we need to say when it comes to content and content that we need to be producing in our YouTube channels. So in the next category of discourse, in the next lessons of this course, we will dive into branding. So do you create a personal brand or should you create a professional brand? Should your Channel have your names and your Channel have a professional name? So all of these things we will be answering in the next lessons after we embark on this second, again, part of this course in which we will be talking about branding. So thank you very much and I'm going to see you there. 7. Gear Setup Framework: So let gentlemen, welcome to this video now and in the next lesson, perhaps we're going to be discussing about relatively controversial topic of YouTube and of content creation. It is the topic of year gear won't make you more successful. That being said, having a great Setup, again, perhaps having the money to invest in a better camera, in better audio, in better lights will make your journey on YouTube friction-less. It will remove friction. Okay, this is why I feel the need to teach you in this course and in this part of the course, how to create a very basic YouTube video editing setup. Now back into there, used to watch every single video that was on YouTube. Setups. I obsess over this stuff and you will see that my setup is a relatively good. I have removed friction and what do I mean when I say remove friction? Youtube is a marathon, right? It is not a sprint. And you're gonna be creating a lot of videos. You're gonna be editing a lot of videos. So you need to make your workspace efficient and you need to make your Setup efficient. What do we mean by that? Let's imagine a YouTuber, okay, that doesn't have a cool setup. That has his camera perhaps in a closet and he's tried but in the closet. And if you want to create a video, would go into his closet, take out his tripod, set it up right there, put the camera on the tripod, set up the microphone, set up the Allied big the lights out of his closet. This creates a lot of friction. What is the time from which this person has the idea? And Dorians until the point that he presses the record is probably 30, 40 min for the average YouTuber. Again, let me repeat this. The average time that it takes for a YouTuber or before for your average YouTuber. From the moment that he has a video idea until the moment that he starts recording is about 30 to 40 min until he setups every case, Setup everything. After you have watched this and the next lesson of the course, if you implement what I'm saying and those very basic set of principles, I will remove this friction will save you this much time, and I will help you minimize the time from the moment that you have the idea until the moment that you press record into the pretty much the same time as me, which is, let's say 10 s. Okay, literally in my Setup without changing anything, I can start recording a video once I have an idea in less than 10 s. So this is the goal that we have for this lesson and in the next lesson. So this is how visiting the next lesson are gonna go through. In the beginning of this lesson, I'm going to open a, let's say, digital whiteboard. And I'm going to sketch out my setup. I'm going to sketch out how I have guided everything in my desk, where my headphones are, where my speakers are, all my lines are where my cameras are. And I'm gonna give you the blueprint which you can follow as deeply or not. Mildly, if you will want to in the next lesson. Okay, It's gonna be lesson which I'm going to take up the camera from my Setup. And I'm gonna guide you through every single part of my setups. I'm going to suit pretty much my Setup and explain to you how I've put everything in, why everything is where it is in my Setup again, I used to watch those videos back in the day. I'm very passionate about setups, and I've said the word set of 1 million times. So let's dive into this doesn't retirement goal in which we're going to be guiding and sketching out again, the blueprint, the Framework, and where you should place everything to remove friction. Again, this is not an essential part of getting to denounce subscribers, okay, creating great content, having a target audience, knowing your target avatar, those are important stuff that being said, once you know this stuff and when you, once you had those stuff down, removing the friction and the time from when you have an idea until the moment that you press record is of importance to stay in this marathon for the longest time. Again, it's just like running a marathon with the best shoes or running a marathon with mid shoes OR gate, we need to optimize our workflow. So this what we're doing in this lesson, Let's dive into the whiteboard analysis. Okay, so we have just launched our whiteboard, or pretty much our blackboard here and this part, okay, this area will represent our room or in my case, my bedroom, By the way, I have a very, very small bedroom. Trust me, if this things fit in my room, they definitely fit in your room. So let's start with our desk. The desk is the most important part of our setup. So let's make this actually big, this right here. Let's say that is our desk, very common, a very common desk. The first thing that we're going to need is a laptop or a B, C, or a computer. Now, I highly recommend you buy a monitor. Actually don't have just your laptop will not working on a library. This is our workspace, this is our setup. If we're taking this seriously, let's say that we're going to have a laptop in my case. My laptop arrests right here. Okay. So this is a my laptop. It is closed. It is connected through wires to my monitor and my monitor rests right here. It's actually a pretty big monitor, but you don't need such a big monitor as mine. So this right here is my monitor. Let's just paint like this so you know, it is a screen. Okay. This is a Motorola meals also indicated right here. So monitor. This is my MacBook. Macbook right here, connected via cables to the monitor. Our monitor needs to rest directly in front of our eyes. Okay. So this right here is my in my case is the monitor dressed right here? Here is the point in which I have my chair. So this is my chair. Let me just write this. Chair. I know this sounds very basic located, but once we start adding more stuff, you're going to see why it is important to note everything down. So Chair, use it right here. And you have your eyes directly in your monitor in order to minimize the friction. Okay? I want you to have your camera in a place in which without standing up, you can just press record and you can, can you guess what is the optimal place for this nugget? The optimal place for a camera in a setup like this is above here. So this is where I have actually my camera. So this is the camera. Okay? The camera which is right here in my case, rest above my screen. Okay. And in front of me. So in an arm's reach, I can press Record, start recording with my camera. And guess why we want our camera to be in front of my screen. Because right here we're going to have the script of our videos. Right here in our screen. We're going to have the script of our videos so we know what we're going to say to our camera with just one look. We don't need external monitors for this stuff or anything like this. Okay. So we've got the camera down, we've got the screen down. We know that the script is right below our cameras, so we'll just, with just moving our eyes a bit, we know what we're talking and then we're just talking against the camera. Okay, now let's move to the externals. What is something essential to create videos? Again, it is light and I have a complete again course on how to light stuff and smartphone videography for beginners, which pretty much we further analyze into very, very huge detail, okay, where to position everything in how to pretty much know videography, in how to learn videography in order to create YouTube videos. But as it will, farmer wants to know that you need pretty much two or three lights. The least you can have. It's one. The one light is called the key light. The key light. She dressed in a 45-degree angle from the subject. And the subject in this case is us, right? When we're filming your videos. Object is us. So in my case, my key light is right here in the corner of my desk, so right there. And why do we want our key light to be right here? Okay, let me indicate that this is the key light. Key light. Why do we want our key light to be there? Because we want our key light to be on a 45-degree angle from our subject. This is not accidental, it is a 45-degree angle because we want our delight to rest on a 45-degree angle for my subject to light, just this part of the phase. Now, if you want this optional, you can have another light right here. I have one, but now I don't have. And this could be, for example, the fiddler, like the cave is called the filler light. I don't have a fill light right now, but you can also have another filler light that remember, shoots light in 50 per cent, the dynamic of the key light. So we don't want this fill light to be as intense as the key light. Again, this is optional. I'm erasing it because I don't want to make you guys we thought about this, so we've got the key light. We used to have artificial light and louder to go to the background. Okay, remember one thing as a rule of thumb, I want you to remember that we need this, this, Okay? Distance, the distance from the subject to the camera to be twice as small as the distance that we have in the background. So we need to have a big distance from the background. As you can see, for example, this distance from me to my camera is about a meter. But I have from this point right here through the back of my room, about 2.5 to 3 m. So again, this is 1 m, this distance right here. And again, this distance is about 2.5 m. Why do we want have a bigger distance between the subject and the background and the subject and the camera. Because we need to create the sense of depth. This how we create depth, we'll need our background to be blurry. In this case, if you don't have it, it's fine. It depends on how big your room is. My room isn't that big. And again, I can have the setup, so I guess that you're going have, you can also have this. In addition to that in our background, we're going to have a light, okay? And usually this light source is called the background light by the way, okay? So this is the background light. Usually this light source lights the back of our subject. But in my case, this is my background light right here. I just liked downwards and it reflects from the ground to my bucket is not the optimal background light, but I think it looks pretty cool because it is this industrial cinematic light. It's fine. In addition to that, as background lights L, so have some LEDs right there. You can see them going to show you in the next video. On top of that, Let's talk about the externals of my MacBook. Okay, So another thing is going to need to have in your setup is obviously a pair of headphones. If you don't have headphones. Now I'm talking about the complete Creator bag right here. You obviously don't need to have the best headphones. I'm just going gear fanatic. I'm a gear addict. I literally love year, so I'm just mentioning this stuff. Note whatever you want. Either headphones, we need to listen to ourselves. We need to consume content, okay, we need to upgrade or datasets. And this we either doing with headphones or with speakers. So in my case, I have one speaker here, One speaker here that are blasting again. So I can consume content from my celebrate here. And another thing that I have on my setup is completely optional because my camera doesn't have eight flood belts green. And you want to see yourself when you're recording, right? If you don't have a, let me note this down. A screen in your camera. You can also buy an external monitor, and I have pretty much, it's very small external monitor, right here above the left speaker so I can see what I am recording. Okay? This is pretty much it. The final thing that you will want and this is an essential, is a microphone. And my microphone rests right here at the right side of my desk. And with an arm, it arches like this. So this is how my microphone setup is located. Let me just note this down. This is the microphone. Okay. All obviously, as we discussed in this lesson, some things are essential in this list. Some things are not essential. The microphone and camera are pretty much essential. Or if you don't want, you can just have a screen recording software from your MacBook. But if you want the complete setup, you're going to have a camera that is on arm's reach from the point that you're sitting, you need to have a key light and a 45-degree angle. As we indicated right here from the subject. You got to have a background light. And a very important thing as a videographer principle, if you don't, not that big in videography, I want you to have this distance between you and your camera. Half of the distance between you and the wall behind you. Those are some very basic composition principles that anyone can apply to. Okay, but the main point that I want you to get from this video is that we're trying to minimize the friction between an ideal we have in our minds and the press of the record button. And obviously inside this desk right here, in my desk, I have, for example, this writing pad in which I'm writing right now to demonstrate your staff, I've got this mousepad with a mouse, I gotta keyboard, right? And in this case I've got just some bands and some journals which I'm gonna show you in the next lesson. So I think that this doesn't have a lot of information back, but I just wanted to outline this framework on how you can create this. Pretty much how can you can replicate my Setup and what principles I follow in my setup. So in the next lesson, we're going to take the camera out of my Setup, but actually shoot everything right here so you get the point on how to celebrate here in real life. So Never mind. So I'm going to see you in the next lesson. 8. Desk Tour Final: So let gentlemen welcome to the video in which I'm going to be going through again, my Setup, how I set up everything, all of my gear, my screens, the monitors, the speakers, the lights, the cameras, action, all that stuff. We're gonna go through this video right here. This is gonna be a real-world video in which it does my camera again and show you guys my whole sediment, how I've set up everything in this small bedroom that I have. And again, just a small note before we start this video that you absolutely don't need all that stuff that I have, then I have acquired through a big amount of time again, in this industry. But as we discussed in the previous video, the most optimal you Setup is the less friction that we have creating videos and the easier it's gonna be for us to creating those videos. So again, thank you very much and I hope you enjoy this video right here. So this, ladies and gentlemen is the setup in which I produce all of my YouTube videos and all of my courses you see in this profile right here. Now we're going to be focusing in this part of the room right here. This is just the room, the part of the room when we have those cool sound things right here, the background light, some gear that I have. But again, this is the part that we're gonna be focusing because this is the part that we're going to be analyzing again and reanalyzed in the previous lesson. So this is the chair right here. And as we said, we're gonna be focusing let me sit for a moment. We're gonna be focusing on the desk and what is again, resting on the desk. So as you can see, this is the killer screen that I got. There is a overkill, it is complete overkill. It is very useful and actually very productive. But it is obviously not something that is needed for you. Again, you can have a smaller screen, I think, like 45 " or something. But if 32 in screen or smaller works perfectly. The thing that I want to note is that as we said in this diagram that we analyzed the previous lesson, the camera rests right above the screen and this is what I want you to pay attention to. So again, I'm resting rate here in my chair and with a press of a button, I can press record and start actually recording my videos. So the screen is powered from this MacBook right here, okay, This is my MacBook Pro. And again, through those cables, through an HDMI cable, it goes right through the screen. So I have everything in my screen. When it comes to externals. I got this keyboard. This is like, I don't know the Magic Keyboard of things, the name, it's the Apple keyboard. This is the magic mouse. Again, apples mouse, not that economic. Actually, I don't recommend this. Well, if you have a Mac, it's pretty cool, but it's fine. Okay, and then the other external is this writing pad right here in which again with this band you can pretty much right in your computer literacy. So here it is. As you can see, you can pretty much right your computer. This again not recommended. I just, I'm showing you for educational purposes how I solved the previous lesson. So the elephant in the room is obviously this microphone right here. This is my microphone and I have it in again, the right side of my desk. It extends to here. And again, it is just on a straight line between me, the subject again, microphone, camera. So I went up the camera. The microphone is right here. Obviously, when I'm working, I can detach the microphone from here. I usually put it there. Okay. Rest of their and I can move this arm away and this arm is extremely expensive, extremely cheap. I think it was like five bucks or something. So this is usually how I work from I'm not recording if I wanted to type something, I usually also put this right here. Okay. And this whole thing, I just put back here somewhere, obviously more DID, and then I bring the keyboard here and I right? So the other thing, if you're a YouTuber, you're probably going to be noting down a lot of stuff. So usually what I do is that I keep two notebooks, one here and one here. Again, my Setup. And this is some notebook with general notes that I have regarding how to market course, okay. Course is it's not that full yet. Obviously. It's right here, like it's some pretty basic notes on Marketing and stuff that I've seen from my courses. This is, let's say my journal. And I journal every single day. It is just part of my Youtube life, I guess. Okay, So in this part of my desk, I also keep some writing instruments, some bands. And this is the cardholder with like a bowl of my SD card for my camera. And obviously I got those two very cool speakers, which were also relatively cheap and reuse and amazing sound. So speaker number one, speaker number two, those are connected with the 3.5 millimeter headphone jack to my MacBook. Macbook also is always plugged in and connected with this outlet. Do an HDMI cable. It is be able to this USB hub. I have all of my hard drives connected to this USB hub, and at this moment I have two hard drives. This big one is an eight terabyte hard drive. This is a smaller Lacey two terabyte hard drive. I keep all of my foods in the a terabyte hard drive and in the small lazy I keep yearly stuff. So every year I fill up this hard drive and then at the end of the year, just transfer everything through this hard drive. Okay, and again, back to the big screen. This can go down. If I want to shoot a video, this could go up if I wanted to be productive. Okay, So again, the camera usually bumps here, so I usually want to shoot videos. I have the screen down. Finally, this is right here, the small external monitor that I use to shoot to see what we can visualize what I'm seeing with the camera. Because again, I don't have an external camera. I don't have an external screen on my camera, so I need this monitor to visualize everything that's going on. When it comes the volume of the speakers. I can needed to tweak it from here, or I can tweak it from here in my MacBook. Again, this is pretty much what I do. So if I was to record a video right now, the steps that I would do is that I would decrease the height of my screen. Bring this mic stand right here. Take the microphone and actually connected to the stand like this, like this. Rate. Opened the screen, as you can see from here. Open the camera. From here. Again, obviously this is way faster when I'm recording many, many videos. I'd one time. And here we are. Again. You can see ourselves from here. Cameras, which is the microphone. It works and we know that it works because if I do this, you can see that the sound waves bursts right there. And it's cool. And then I would have the script right there so I can see the script as I am recording videos. This right here is obviously our key light, as we said, in a 45-degree angle from our subjects. So again, you can visualize a 45-degree angle from here. This is a straight line and this is a 45-degree angle for our key light. And if we go back, this is our background light, which are usually laurels or down in, is connected with this arm through this part of my room right here, which is pretty much decorative. I have all my year resting right there. Now regarding headphones, I got I Apple's headphones right here. If I wanted to, for example, do some editing work, but usually just bump music from those because right here also when I added, I usually like to listen to music from my monitor speakers. So I hope you enjoyed this video in which I guide you through my setup. I have never produced a video like this in any of my other courses, so I hold it, you go to the value from this video, I'm going to see you in the next lesson of the scores 9. Branding our Channels: So let's general welcome to this second segment, the second broader segment of the scores. In this segment right here, after we have discussed on how to perform Target analysis, target audience analysis, or degrade your target Avatar. The things that you should talk about, who you choose, your knees, all that stuff that we talked in the previous section of the scores. Now in this lesson right here, we're going to be discussing on how to package it and deliver it to those people. Again, the liver, your new promise, your new product into those people on YouTube. And we're gonna be focusing on The packaging, aka the branding. Okay, so in this dictionary tuple gonna be discussing the most important things that you should know when it comes to branding. And you know, one thing that most people don't do is even consider what branding is. The thing. That branding is only brands like Apple or Nike, but they don't understand. They have never analyzed, again, branding. They have never analyzed the differences between a personal brand in a professional brand. They have never thought of themselves again, what should I choose? Should I move my channel towards a more professional field? So they move the channels towards a more personal branding. What are the pros and cons of each one of those brands types? So this is what we're analyzing in this lesson right here. Welcome everyone, and let's launch our bundle presentation and let's dive into branding. So again, welcome to this presentation about branding. We're gonna be discussing again through those slides, everything of the reasons to be told about branding and two ways to do so, two ways to brand our Channels. So let's start with this very general question. Why should we worry about branding? And more specifically, why should we worry about branding in this state of our YouTube journey? 1000-10 thousand subscribers. Well, in business, right? The brand is more important than the product. What does this mean? Let's take Nike and Nike shoes. Okay. Take the exact shoe that Nike sells for 1,000 bucks. Okay, take away the Nike logo and make another company selling the exact same shoe with the exact same material. I promise you that they won't sell a single shoe because the brand is more important than the product. What does the brand symbolize? The brand symbolizes trust between customers and products. When you buy an Apple product, you know, there's gonna be a good product. When you buy a Nike product, you know that it's gonna be a good product. Why? Because it is under the umbrella of the brand and this is what we're doing on YouTube. Just as the brand is more important than the product in business. In, on YouTube, the person who's delivering the information is more important than the information itself. Let me repeat this. The person who is delivering the information on YouTube, who is talking to you, is more important than what he's saying to you. Because the same words, if they come from two different people's mouths, will have a completely different meaning to your head. Imagine Elon Musk giving you advice and you're just your friend, that is a bomb and drinks alcohol and water is animal day giving you advice like a you will take Elon Musk seriously, but your friend, you probably won't take him seriously. So again, why should we worry about branding? Everyone has access to upload on YouTube, so it's very easy to come across regurgitated information that people just regurgitate from other people that for other sources that they got, YouTube is a very low barrier business to start pretty much anyone with a phone can start a YouTube channel. This means you have many channels that people just regard to date, random information that you've seen online. If you want people to take you more seriously, you need to establish yourself in people's eyes. This is what we're gonna be doing with branding. Okay? Exactly. This is why we need branding. So there are two ways to approach branding. As we said, you can either create a personal brand or create a professional brand. So in the next segment of this lesson, wouldn't be discussing what is your personal brand? What is it professional brand. Again, the pros and cons of each one of them. So we're gonna start with the personal brand. And we know many personal brands on YouTube. Most YouTube channels nowadays are personal brands, okay, usually YouTube and social media tends to be more personal. And TV, television, again, radio, those more old school fashioned media sources are more professional. Why? Because with social media, we're trying to get closer to an audience and people appreciate this genuine interaction of a person to person approach. So those are some very known personal brands on YouTube. We got purely by who got even Ghazi, okay, we got Joe Rogan and Ali Abdel. All of those people aren't completely different fields or keep you too. Bye, easy gamer and an entertainer. Even Ghazi talks about business entrepreneurship, money. Joe Rogan obviously has his podcasts, the Jorgen podcast, and Ali Abdel is a YouTuber. Next, Dr. talks about productivity and personal improvement. So all of those people are in completely different nations and they all own personal brands, right? So let's discuss about the pros and cons of owning a personal brand. Can talk about the pros first. When you talk from a person, I say person to person. Okay, my brand, for example, your personal brand. At this moment in LAMZ. Lamz, I am this man, I am my brand. I'm talking to you guys So when you're talking to someone as a personal brand, this is more relatable to your audience. This means that your audience will more easily be related to you and you will grow a larger audience faster than a professional brand. Again, I just get direct fame. You become famous if you succeed, okay, it's not your brand. You go out and you get recognized semi black this, and people don't like this. I personally have no problem with it. Then we audience is more loyal, obviously because people want to add, idolize other people. People look up to people that delivering information and value to them. Okay, For example, I look up those people. I look up tall, Ali Abdullah look up, Jurgen, I look up them and Gazi article GPT by all of those people have provided value in my life. So I look up with them. And a personal brand is pretty much easier to make money fast. This doesn't mean that a personal brand will generate more income than a professional brand. This just means that as a person to person, again, this genuine interaction is appreciated on YouTube and as it will form, it's just easier to make money fast from a personal brand perspective rather than a professional brand. And we're gonna be analyzing this in the professional brand slide, which will come next. The biggest pro in my opinion, to launching a personal brand on YouTube is that anyone can do it without much knowledge on Marketing. Why? Because we're capitalizing on genuine human interaction. And all of us know how to be genuine because this is in our nature, okay? Marketing, Marketing tricks aren't in our nature, being genuine human beings, Hey, opening up to a camera, talking to an audience. It is genuine. Everyone knows how to do this. So the more genuine up here on camera, the more appreciate you will be as a personal brand. So let's move to the cones of a personal brand. Why you shouldn't be considering your personal brand? The biggest con that right now, it shouldn't be a problem, okay, for you guys is that you pretty much can't really sell your brand. You might create a product or you might have your channel, for example, I don't know, estimated how much revenue will generate as a Business, but you can't really sell your channel, those channels, Joe Rogan can't really sell the Joe Rogan Podcast to another host. What is gonna be like another host hosting the Joe Rogan podcast has his name attached to it, right? Image gods, he can sell his channel as a business ally, adult can do this, petabyte can do this. So it's a problem because you can't really sell your channel, you can really sell this business. And if we're approaching Youtube as a business, selling the business and actually cashing out is considered at some point. The other things that you can't outsource every single aspect of your business. What does this mean? In the next lesson, in the final lesson of this course in which we're going to be discussing about how to approach Youtube as a Business. We're gonna be discussing about the importance of outsourcing stuff and detaching yourself from the business to maximize its revenue and prevents exponentially grow your business. Now, in a personal brand, you can't detach every single aspect of yourself from your business. Why? Because you still need to appear in front of the camera and talk to the camera. And this requires diamond. This requires pretty much any immediate exchange of time, again, for money which can be leveraged and videos, pretty much in a personal brand, you need to be talking to a camera. You can detach yourself from this whole thing. Finally, a personal brand is harder to Grow than a professional brand. In some cases, a professional brand when you're selling information, for example, it's easier to Grow professional brand rather than a personal brand just because people superficially trust more and organization in a brand rather than a random person. The final gone that a personal brand has is that it is harder to make a name for yourself, okay, again, people superficially trust easier, a more professional brand rather than a personal brand. Okay, So now let's move into professional brands, and those are more old school, but there is still multiple made in professional brands. And there is still, of course, a room like it to move from 1,000, 2000 subscribers with a professional brand. What are some professional brands? We get Watch Mojo, we've got top gear, we got fail army. I don't know if you know them, but what's muzzle? Just those top ten videos. Top gear is a very, very famous show, television show that now they have moved on YouTube and feel Army obviously posts daily failed videos and stuff like that. Okay, so those are some professional brands. And the first thing we're going to see is that those personal brands don't have phases. The phase of the brand World's Most doesn't have a face of the brand. Dot gear doesn't have a phase of the brand. Those three hosts, you can see in this picture, have moved down to top gear and now we have new hosts of top gear. Fill army doesn't have a person, a face. You're going associated with Phil army. This could be either work with or against this professional brand. So let's talk about the boroughs of starting a professional brand new professional channel on YouTube. Obviously the Bro is that it's very easy to sell. People will be interested in buying those YouTube channels if they're successful. Just like buying a business. If it is profitable, People will be interested in buying it, okay? In other browsers that you can detach yourself completely for it, right? You can literally detach yourself completely from your professional brand. You can outsource everything. You can outsource the person talking to a camera. You can outsource editing, you can outsource thumbnails. You can outsource a person that uploaded And you can literally be a business owner. You can treat this as an asset that brings your mind and you don't do anything. Another probe, but many people would appreciate it that you're not in the spotlight here in the YouTube business, but you're not in the spotlight. You can have one to 10 million subscribers and people won't notice you when you go round, you can have your complete privacy. So this is pretty cool and not an easy thing if you're having a personal brand. In addition to that, if you're selling information or education, it is easier to convince people that you are a person that knows what you're doing, okay? If you have a PR professional brand, people can trust brands easier than the trust persons. Again, in those superficial things such as just giving them information or giving them education. In this data professional brand is the best long-term investment money-wise. This means that you start a professional brand on YouTube. You might be involved and you should run as the face of the personal brand for some years. And then when you're done with it, you can just detach yourself from this professional brand. Have someone else run this professional brand roots, won't have your name. And this is pretty much how you get the biggest bang for your buck. When it comes to again, long-term doing this as a long-term game. Obviously professional brands have some guns. The first thing that you don't make a name for yourself, we'll give ones. This brand is out of you. Once you've sold this brand, for example, it is done, you have no name for yourself. It is relatively hard to thrive. As a professional brand. It is easy again, have people superficially trust you, but it is hard to be one of the best personal professional brands on a field. In addition to that, we talked about this genuine human interaction that occurs in personal brands. Professional brands need, you need to know something about marketing and branding in order to launch and sustain a professional brand. This means that usually that usually hire a marketer. You can have people help you with thumbnail design and keeping a great brand profile. And those are things that people study and people are good at. So you can hire those people. But again, you should have some idea on marketing and branding. The final con that people don't appreciate that matches that sometimes we have a personal brand. You obviously need to appear professional camera and delivering information in a more professional way. And again, some people just don't like this and some people just enjoy delivering information anymore. Gasoline way, just like in zone in this way, I don't have a personal brand. So that was analyzed personal branding and professional branding. Okay, Then obviously the choice, if you should choose, have a personal brand or a professional brand, depends on in which state you are in this YouTube journey, in this YouTube business. Okay, it is time to give you my recommendation. What do I recommend to you? Now, if I have conducted my Target Audience Research correctly for this course, okay, again, I guess a child about 1,000, 10,000 subscribers. And I really, really, really, really support that you should have a personal brand. And there are many reasons why you started personal brand. The most prominent reason and the reason that I will support in this PowerPoint presentation, as I'm closing this PowerPoint presentation right here, is that a personal brand? Again, we're uploading stuff on YouTube, right? We're building stuff on social media. And the one thing that is very appreciated on social media and why, the reason why professional brands that come from television to social media will never thrive on social media, is that people on social media look for this genuine human interaction. And through genuine human interaction, we can satisfy all the desires of our customers, of our viewers, and those desires pretty much We're gonna see in the final lesson of the scores are education, information, entertainment, and inspiration. And all of those can be checked if we want with a personal brand through this genuine human connection with your audience, this is what makes YouTube. Youtube this genuine again, connection of a Creator and she's audience. So let's German, I really suggest you to start a personal brand if you have to choose, if you want, create this 100% as a Business and have money to outsource many staff and have some idea on marketing and how to market stuff, how to create a brand than 100% go with a professional brand. So this is the information that had delivered to you in this lesson right here. I hope you enjoyed it. I'm going to see you in the next one. 10. Introduction to Chat GPT for YouTube: So ladies gentlemen, congratulations because we have completed together two very important segments of the scores. The first segment was the important information and data sets that I wanted to deliver to you in order to unlock this new perspective when approaching your YouTube channel. Again, to approach this more of as a Business, to try to sell our videos as broad that to clients more than just making videos for PFK-1. So we can unlock again this new perspective or YouTube channel. And the second grade category that you have completed by this time on this course is the branding, obviously branding our Channels. How to create a personal brand, how to create a more professional brand, when to choose the greater personal brand and winning which occasions to create a professional brand. And we can't really refer to maximizing your reach and reaching a wider audience and having more subscribers if we don't mention artificial intelligence and Chat GPT. So this Final part of the scores in this final part of this course, we are going to be diving in charge between artificial intelligence and how to utilize the power of artificial intelligence to our YouTube channel, to our benefit. I have a complete course on Chat GPT for YouTube again, how to utilize again this power in more detail. But I couldn't let you out of the scores without actually mentioning some very important things about Chat, GPT and artificial intelligence and other. And the final thing that I want to mention before we dive into this doesn't, and the final segment of the scores is that as we mentioned in the beginning of the lessons, you can't. Well, I mean you can, but it's not the optimal way to Grow your Channel just using artificial intelligence, just using Chat GPT. We're going to see in those doesn't trachea that will come in in this lesson. In particular, Chat, GPT will never replace this genuine human interaction that we have. The one thing though, the judge, but they can really help us with is varied. Okay, to optimize our content, to optimize our channel. Or Titles are Descriptions to reach a wider audience, to brainstorm topics, to find out more about our Target Audience charged with D has an insane amount of information that we can utilize for our advantage. So again, thank you very much for sticking up until this point and let's dive into the first lesson regarding artificial intelligence. Now, this isn't going to be an introduction to touch a, B, D. And again, how to Grow your Channel with Judge BD. Again, if you want to dive deeper in artificial intelligence or have a complete course not. So let's start what is judged to be the inorder. To utilize these tools, we need to understand in depth, not superficially in depth, what Chat GPT is. So first of all, what does GPT Stanford, we always here just to be detachable. So what does GBD Stanford GPT is generated pre-trained transformer. Okay, so Chat GPT is an artificial intelligence model that has been trained on vast amounts of texts data to generate human-like responses to prompts. So pretty much we'd give Chat GPT an input and it gives us some texts information back. The keyword of the slide right here is prompt, okay? You need to understand what a prompt is. And as we're going to see in the interface of Chat GPT, touch with these pretty much just a bar in which we ask stuff or we ask for information and it gives us information. Now, the information we're going to get, the text is completely related to the questions that we ask. We can get great answers if we don't ask great questions. And I want you to remember the touch of B. D is trained and has vast amounts of text data. So it can literally give you the whole information of the world. If you asked for it. This is why prompt, which are pretty much, this is the name and the industry of questions that we're about to ask Chat GPT are of importance to utilize the power of the correct prompts. This is why at this point, if of course, I will be given to you some prompts to ask charged with the other thing is attached with d3 has more than 175 billion parameters that it can use. And how do I know this? Well, I asked about this. So again, I asked him, I asked her to give me some interesting facts about GPT. So this is, these are some interesting facts that gave me. And the first one is, for example, it has 175 billion parameters. You can see this is a search bar, okay? It is very easy by the way, black started with it. You just searching the web Chat GPT, register, Create an Account and this which get, and then in this bar right here, we write our prompt. Okay, So how do we use Chat, GPT, and YouTube? How do we utilize this tool to our benefit in our YouTube channels? So obviously can be used to Greg YouTube channel in a number of ways. The first way is through Video Titles. Again, we're utilizing this tool for the metadata, if you will, offer YouTube channel again, we're not going to have Chat GPT actually delivering information, but we can use this tool in our metadata. And more specifically Search engine optimization. So we can use this on our video Titles, okay, to have an increase CTR, for example, the click-through rate on our description. So generate more views because again, we have search engine optimized Descriptions and we're going to be discussing about search engine optimization and what this is on dogs. Obviously, again, to search engine optimize those tags to get more views and drive more attentive and impressions in our videos. And of course, we can also use it for scripts to get better viewer engagement and have those people watching our videos for a longer amount of time. Because as we said, this is pretty much the name of the game when it comes Youtube. Finally, we can also create personalized responses to comments and messages. Okay, this will lead to more subscribers. I personally don't do this. I don't like to answer that much on comments, and I also think that has to be they can't actually deliver that personalized responses, but we will be talking about that in the future. So pretty much the one thing that I want you to get from here is that while utilizing this tool to Grow our YouTube channel. Again, because it all comes down into creating high-quality content, right? We can do this quickly and efficiently, and this will pretty much unlock us more time to invest in growing our Channels rather than creating. To give you a very simple example, the number one thing that most people do wrong on YouTube, right, is the fact that they focus very much on Titles, the frogs very much on thumbnail defense that folks very much on Descriptions, something that mean never focus about them. This is one of the fundamental mistakes that YouTubers do is that they don't focus on the general topic of the content, the general topic of their videos, and a very important parameter, Youtube as we know, is impressions. How many times YouTube actually shows our videos in persons feeds in the homepage, in subscription page of people. In order to increase your impressions, you need to focus on the topic of your videos rather than Titles, Descriptions. All of the tablet can be automated using Chat GPT. By using Chat GPT to unlock more time to save you more time from Titles, Descriptions, dogs, and all those boring stuff. We can actually have more time to invest in things that matter, Okay, strategic points that matter has gone. Graders, which is, for example, again, choosing a topic for videos. So this is a very common question that we get and everyone that is involved in artificial intelligence gets, is original and old-school YouTube dead? The answer is no, like a original enols, good, old could YouTube is not. That. Information just became more accessible and easy to digest. Okay? Information was hard to get back the data in which you had to go to a library three, they booked again information or you had to talk to an old person that was wise, then it became more accessible with Google. Okay, we could Google something and get information directly Research on some websites. And now it is even more digestible and ever, and ever easier to digest with Chat, to read it. I want you to know though, that presenting the information in a unique way will always be appreciated and will, will, will never grow old. Because what is human interaction? It is just refill tearing of information. I get information from somewhere. I deliver it in my way. So I filtered this information, my character and through my stimulate that I had through my life. And then I delivered to you, you could perhaps delivered this information to your friends or your audience in a completely different way, again, filtered by your stimuli. So what does this whole thing, it is a transfer of information after we've filtered it through our characters. So again, presenting the information in a unique way, we'll always 100% be appreciated. So then I went ahead and ask, started with indirectly, how can I use out to be different YouTube growth? Or give the exact point that we're discussing in this part of the lesson. And it pretty much answered me that we can use such be the in five different parameters in continuous, in keyword research, in audience engagement, analytics and collaboration. So this is what Chat GPT had directly, again to say when it comes to how to use this tool on our YouTube channels. That being said, after we have completed the introduction of utilizing artificial intelligence, large benefit in our YouTube channels. Now we're going to move into getting a bit more specific in how to utilize this tool on search engine optimizing our Titles and creating the best optimized dials for our videos. So see you in the next lesson, which we're gonna be discussing about the Titles and how to use the LGBT again, to create the best and most optimal Titles for our Video 11. Using Chat GPT For Titles: So welcome everybody to the second installment of the search engine optimisation through Chat GPT. Again, as we discussed in the previous lesson, right now, we are going to be discussing how to utilize the power of artificial intelligence and Chat GPT to search engine optimized and come up with very compelling titles and descriptions for our YouTube channels. So now that introduction, let's dive into this presentation. So again, we're going to be crafting compelling titles and descriptions with Judge be. And why should we use Chat GPT degenerate Titles and Descriptions. Because first of all, Okay, we need to collect information about the content that we're creating, right? This means that we're gonna be collecting information regarding keywords and the target audience. So let's say that I'm just having a general idea of the video that I have created. Okay. I'm trying to come up with the title. This will be discussing in this section right here. So the first thing that I asked that GPT is the listing keyword, okay, for a video on how to use GPT, Let's say that the video that I'm trying to come up with is a sum, how to use Chat GPT to Grow my YouTube channel like you. So those are keywords that are TBD listed for my Video charged with the artificial intelligence, natural language processing that generated that generation language model and all that stuff. Now, note that Chat GPT remembers the conversation that we had in each conversation that we opened. So you don't need to input again all the information that you have mentioned before, it remembers it. So again, the more you asked and the more you engage with one conversation, the better results you will get. Okay, So after giving Chat GPT, the general idea and some keywords that I'm going to use in my video. Then I asked what would be the target audience for this video? And this is extremely important because in a sense, we know we've talked about target audience, we've talked about Target avatar. We talked about the question that you should ask yourself to identify your target avatar, okay, but general questions that we're gonna be on asking, okay, to develop an image of the target avatar of our Channels. Now, we're getting one step, again deeper and developing. Again, optimizing our thoughts from the daga, daga dollar of each video. So this is how we pronounce brainstorm this stuff. We're asking Chat GPT, which is a target audience for this video. I typed course here, but it's the same thing. Okay, So the answer, the target audience for a video on how to use Chat GPT would be developers and programmers, content creators like a language enthusiasts, students, researchers, and anyone invested interested in learning about Judge, with the, on the next thing that I asked, how can I reach those people online? This is another very important question that we discussed in the first lessons of the scores. Whenever we're developing a target avatar, we're also asking questions on where do these people, what are their habits online and offline? So those are, for example, some of their online habits. So why does this have to do with the title of our video? Again, it is not that we're utilizing this information in particular game, not knowing that my target audience has social media. Or we could, I could reach them through email marketing or paid advertising doesn't help me create the title of my video and generated tidal using Chat GPT. But what it does it that it pretty much gives Chat GPT. Again, this language model a better idea, okay, to who they're going to be crafting the title for. Okay, so moving on again, when it comes to generating the title and this is the part which is very important, okay, First, I ask for a list of 20 Titles for this topic, okay, so generate 20 tiles for a video on how to use the activity. Or if this is in the same conversation that I have asked the previous questions, I would say generate 20 tiles for a video for those people that I mentioned above. Or generate 20 tiles for a video, considering the people that I mentioned above. Okay, so now it graded those 20 dials on how to use algebra to empower users with a step-by-step guide or Chat GPT, the Ultimate AI Writing Assistant or creating custom texts which RGB-D beginners tutorial, again, 20 different Titles. Then we move into asking more specific question based on the results that we got from the previous question. So as you can see, this is pretty much where the last question ended. And then I go ahead and write, generate ten Titles for a video on how to use Chat GPT for Content Creation. This is not only a way to write Titles, it is a way to brainstorm more tiles. Because again, here we got many, many different tidal Topics, building chatbots. Okay, How such, but these revolutionizing natural language processing, how to train your Chat GPT model. So those are very broad. So now it's time to get more narrow. I chose Creation. So now it generated more than more Titles can match on how to use that GPT for concentration, generating video scripts with Chat GPT, how to be these revenue revolution, realizing concretion for digital marketers. So all of those Titles again, regarding this one topic that I asked for. Now let's gentlemen, the third step, after actually having a big list of Titles, then narrowing down to the topic that we're interested is to actually look for the most search engine optimized title or asking talk GPT, the search engine optimize this title search and it's antibody is actually very, very good on search engine optimization or SEO. This, ladies gentlemen, is pretty much how we start with a very general brainstorming session about the title of our video, how we ask GPT using very specialized prompt, again to give us a list of 20 Titles. Then we narrowed down from those 20 tiles to the ten best. We pick the title that perfectly fits the video that we wanted to create. After that, after narrowing down, we asked Judge up the search engine, optimize the results to lead the best one search engine optimized style, that is the open, the automate and most optimized style for our videos. So now we're done with Titles and how to utilize Chat GPT for the Titles or videos, it is time to move into analyzing how to use Chat GPT also to optimize the Descriptions of our videos that after the dance perfectly with the title, will grade the optimal video for our Channels. 12. 011 Using Chat GPT for Descriptions: So let's gentlemen, welcome again to this video in which we're going to be discussing about how to utilize the power of Chat GPT to create the optimal Descriptions for our videos. So before we dive into how to use Chat GPT again to optimize the Descriptions of our videos, it is very important to note this information down on YouTube. And you probably notice if you have 1,000 subscribers, but I'm just mentioning it on YouTube. There are pretty much two different videos that we can Create. The first videos, our search based videos, and the other videos are impression-based videos. I'm going to start with impression-based videos. If you create impression-based videos, those are videos that pretty much usually pop up in the home screen of people. Those could be clickbait videos. Those are videos that are out there to track to attract viewers because they are intriguing to have a nice thumbnail. A, for example, impression-based video would be a video, for example. I don't know. I fell out of my skateboard and I broke my hand. No one is going to search on the YouTube search bar. I fell from my scared bond and broke my hand. But if you see this video popping out, you are probably going to click it or another view. It could be, for example, I bought my dream car. No one is going to search. I bought my dream car on YouTube, but if it pops up, you might click it. This is the first approach as a creator to attract audience and people in your videos, right? To create impression based videos, more clickbait videos that have the opportunity obviously go viral. The other category of videos, and obviously you can create both those videos in your channels right now. The other category of videos are church-based videos and surface-based videos have a huge difference. Obviously from impression-based videos, search based videos utilize the power of search engine optimization and utilize the fact that people come to YouTube to actually learn stuff and use YouTube as the Google bar. Give me ask questions and they're looking for videos that answer those questions. So there is a huge wave of people actually looking for stuff on YouTube. So we capitalize on that and we create videos that are search engine optimized. Again, their metadata or search engine optimized to pop up high on rankings and high on search results. The biggest difference between those two types of videos is that impression-based videos, usually their views spike up like this, so they go very low and then suddenly a huge spike in the views and then again down. Whereas search based videos, the videos that are created in a way in which it is structured to rank high up on search results. Their views look like this. They always gradually, not exponentially, but they gradually always keep getting views. And if it is monetized, they will gradually always keep giving you money. Whereas an impression-based video will give you lots of money and then pretty much nothing, lots of use, and then pretty much nothing. This part of the course, search engine optimizing our Titles are Descriptions apply to the second type of video search base videos. If you want to create search base videos, you should be close attention in those lessons right here, okay, if you're looking for impression-based videos, this will also help you utilizing the metadata of your videos. But again, it is not that important. Most people create church-based videos. You can create both if you want to. So now we're going to be discussing about how to combine Descriptions, okay, and how to tweak our videos with the optimal Descriptions using Chat GPT to rank high up on search results. So again, why should we use Chat GPT for Descriptions of our videos with the correct search engine optimized content. Okay? It is discoverable. It makes our Video discoverable and ranks well in search results. This is what we want to make our content discoverable and rank well on search results. This means more views. This means more subscribers. This means more revenue, okay, you can have the, the best video if research-based and you don't have the correct title and the great description. It won't just rank up on search results. Again, this is also a beautiful way for a small channel, okay, while utilizing the correct Descriptions, Titles, and utilizing the power of artificial intelligence to rank up and actually get viewers to notice this channel or Gather are two approaches now on creating again the description of our video. The first approach we're going to discuss right now, okay, needs you to actually have the script perhaps already scripted or just a general concept of general idea of the video already written down. If you don't have the square root or don't have the idea that we didn't just wanted to create description. There is no problem. Just follow approach number two. But in approach number one, we input the general idea, the general vibe of neutrons to give with our video, to Chat GPT, For example, right here I said Creator description for a video that elaborates on how to use Chat GPT for beginners in concentration mentioned YouTube search engine optimization, as well as the ways that Chat GPT can help the Creator save time, energy. Okay, So as you can see, it also created a title and then description is this argument graded looking for ways to improve your workflow and boost your content search engine optimization look no further than Chat GPT. Okay, So actually generated this description. After that We need to optimize our results. So as we said, we asked for a broad general question and then we optimize the results that we get. Okay, So after this, I went ahead and actually input the title that I already have brainstormed and asked for a description of this title. This is again the CEC. The second approach, as we said, the first approach is to input the script and ask for optimized results. The search engine optimized the results of the gut, the decryption that it was generated with such beauty. And the second approach is to input the tidal. We have brainstormed, if you have brainstormed title and then ask for description. For example. Using the second approach, after we have generated file through touch up again, I asked create a description for a YouTube video titled How to use the LGBT for Content Creation, a comprehensive guide, if you're going to call this the title upgraded in the previous lesson. Alright, so this right now is a description that it created. It, it created, right instead, in this video will show you how to use RGB DNA I borrowed language model to enhance your content creation process, all that stuff. So this is a description that the task. And then I also went ahead and optimize this description. So I said on that description, mentioned more times the word Chat GPT, right. So said Sir, here's a revised version over description with additional mentions of the phrase Chat GPT. This wasn't pretty much manual way to search engine optimized the description that I already have. So again, it is the same description that it gave us in after asking for it. And then it just adds more times that word, Chat GPT, then more optimization and more optimization, again, based on our Target Audience. So I said optimize this description for beginner programmers because as we said in our Target Audience, we have beginner programmers. This is why I asked Chat GPT, the search engine optimizers description for beginner programmers. So again, we have the first description, okay, that was created right here. Then I asked for Descriptions to be optimized dimension more times the word judge up. And then further optimize this description to appeal to beginner programmers. Okay, So what does a successful description mean? What should they successful description deliver? A successful description should refer to our Target Audience. Very, very important, which means that we need to know to who we are referring to and what is our Target Audience. A successful description is search engine optimized and it complements the title. And obviously it makes sense. We don't want to use that artificial Descriptions. We don't want to give off that robot in Chat GPT vibes. So don't be afraid to actually intervene in your description and manually type some stuff if it doesn't make sense to you. Ladies gentlemen, this final video with Descriptions how to utilize the power of Chat GPT to optimize the Descriptions of our videos concludes the part in which we're going to be talking about again, artificial intelligence again, if you enjoyed this segment, I have a complete course on more stuff and how to utilize Chat, GPT, and artificial intelligence to Grow your YouTube channel. In there we're talking about scripts, how to scraped more stuff that we have in this course right here. That being said, We're closing this chapter of our course and we're moving to the final chapter of our course, a small segment in which we analyze some information that are of huge importance. And this information is the correct datasets you need. What are going to help you really treat this as a Business? How to outsource your video editing? What else can you outsource in your YouTube channel? When should you outsource your video editing? Should I start outsourcing my video edits before I have generated any income from YouTube, should I spend money that I have on my pocket without having a generated from YouTube, again, to start outsourcing videos to unlock more time so that staff those were some questions that I had back in the day and I have them answered. So those are the questions. And again, how did things as a Business that we're answering in the final segment of this course. So thank you very much. Then I'm going to see you there. 13. Approaching Youtube as a Business: Ladies and gentlemen, welcome to the final lesson of this course. First of all, before we start with information in this lesson right here, It's wanted to say that I'm very proud that you stick up until the end of the scores, okay? I mean, a very small percentage of people that have enrolled in this course probably will stick up until the end. So thank you very much again, I feel honored that I was able to help you up until this point and this final video right here off the scores. It's pretty much around a topic. It is centered around a topic that we have been discussing throughout the whole lessons. In this lesson right here, we're discussing on how to approach Youtube as a Business, how to treat this journey virus as a Business? And we started discussing about this from the first lessons of the scores. We started discussing about target audience analysis. We start discussing about how to create a nice rather than entering nice, how to present your new Opportunity through this audience of yours. Okay, So in this lesson, we're just outlining ways and reasons why you should approach Youtube as a Business. So enough of the introduction, let's dive into the final lesson of the scores. Okay, so how do approach Youtube as a Business? The first thing that you should switch your mindset into knowing that YouTube is a Business. We shouldn't approach Youtube as a Business because YouTube is a Business, are audience, are our clients. That gives us their time, energy, and potentially money in exchange to content that we produce, right? So in business, what do we have? Exchange of value for a product or a service that we offer? So YouTube is a Business because we have an exchange of value through time, energy, and potentially money to the content that we produce. But what is the content that will produce? As we said, content could be, there'll be educational, informative, entertaining, or inspiring. And content could be a combination of those. Content, for example, could be educational and inspiring, or entertaining and informative, or inspiring and informative. How many combinations of that? But in general, those are the four niches of Content. Educational content, informative content, attaining content, and inspiring content. So bottom line is that the better we get on delivering the content that are audience. Once, the more successful our business will be, again, the better we get on delivering the content that are audience wants or think that they want, the more successful our YouTube channel, our business will be. So hard to approach Youtube as a Business. We need to get good on delivering our content, on again, delivering the content. So the first thing is that we can outsource the editing. A very common business principle is that we need to detach ourselves from the business. You see those big companies. The CEO of the company isn't the person cleaning the tiles, isn't the person writing emails to the your gate, isn't the person opening the door for people to come into the office, became the CEO knows how to delegate tasks and outsource the tasks of a Business. One of the biggest things to be outsourced in a YouTube channel is the editing, because editing is very, very time-consuming. And as we analyzed in the artificial intelligence part of this course right here, why do we use AI to save time from tasks that can be automated to have more time to be Creative. Okay, because at the end of the day, creating content is a creative process. And this is what we should be focusing on, not focusing on some automated stuff when it comes to editing. Okay, So 99 of YouTubers with more than pancakes subscribers know that outsource their editing. Why do they outsource their editing? Because the return on investment is low. It's not that they don't know how to edit. It's just that they choose not to edit their videos, just like the CEO chooses not to clean the titles, the titles of his business. There is no return investment. The return investment is very, very low, okay? Because we're investing our time and our time is fixed, we don't have unlimited time, so it's gonna get the most out of our time. They have way high return investment when they spend time shooting videos. As a YouTuber, as a creator, the best way to have the biggest return on your time investment. It will be in front of a camera and shooting videos. This is the optimal way to leverage your time. This is the best way to invest your time. Think of thing of this. Every second that you're not shooting a video as a creative is not the best way to spend your time. If you choose this business and if you infiltrate this market, you need to know that you should be shooting videos as much as you can. So this is why we outsource the editing, okay? Because the return on investment is low. For example, a CEO of a big government gets the highest return investment when he's on a goal with a multi-million dollar other company asking for font. It's not that he can't clean the toilets, he can do this, but there is no return on investment there. Now, a great question. Any question that I had when I was in the subscriber count is, when should I start paying an editor? Should I start paying Viet Minh editor? When I, I've seen my first dollar from youtube, Should I start banging my editor before I generate money to reach the point of 1,000 subscribers and start earning money faster? Should I start being an editor when I can afford each Video? These questions cannot really be answered because is an individual answer that you should give to this. For example, you have savings from another business. If you have savings from another business and you think you can sustain bang an editor for one or two years before you see this YouTube thing is good for you and if outsourcing the editing is worth it for you, then do this. If you're going to get a loan to pay your editor than don't do this. In general, no, the channels that outsource their editing, bay, editors to edit their videos Grow exponentially faster. Why? Because usually when you added their own videos and if you have a YouTube channel, you know this, 80 per cent of the time to spend on your video when it comes from the beginning to the end of K, brainstorming, scripting, shooting, and editing. 80 per cent is captured by the editing. Editing takes just too much time for a CEO to do that, right? So we need to outsource it and you don't have to outsource it to the main editor of Warner Brothers. You can outsource it to people, to freelancers, you know, from third world countries that will charge very low for your editing. So you could check this out on fever and other freelance, again websites. So this is the answer that I have to you in this question right here, you should outsource the editing as soon as you feel like you're comfortable doing so once you feel like you can do this, do this when I started out sourcing, editing in my business. Things to golf fastly, It was a thing that I was afraid to do at the beginning and then I did it and it was worth it. So trust me, it's worth outsourcing the holding in your business. The second thing that we can do to treat Youtube as a Business is to use artificial intelligence to generate ideas, scripts, and code rewriting of our videos. Okay, why? Because pretty much okay, using artificial intelligence to degenerate all that stuff, scripting, copywriting Titles, Descriptions of our videos. We use artificial intelligence, this to, to completely automate a process that doesn't require us to be there, doesn't require our creative energy. That is exactly the same thing as outsourcing the editing. Every second that you spend not talking to a common, not delivering information because you are, the person in your business is a person is a second lost. Any circuit will not lost, but with not the highest return investment that you can get. So again, the only part that we can absolutely that we absolutely need to contribute is shooting the videos. Everything else can and should be outsourced to get the optimal result, the optimal return on your time investment in this business. This is the final slide of the scores and I want you to remember this. We should focus on content. We should focus on creating quality content. And when we choose a nice of information or education, quality content doesn't mean no flashy edits or stuff like that. Quality content means delivering the information. Delivering information that you know, that it's correct in the optimal way that people can digest it without having problems. So more content, creating quality content will lead to more clients, which means more views in our case, more views will lead, will lead to more income. And this income can be reinvested in the business to create more quality content. How much stance this makes, okay, so we need to focus on creating great content. This will bring more views. More views will bring more money. More money will be reinvested into our business to generate more views. So thank you very much for sticking up until the end of this course and this doesn't. And I'm going to see you in the thank you message of this course. 14. Thank you message: Thank you very much for sticking up until this course. I'm honored that you managed to consume the whole content of this course. And I want you to know that you're part of a very small percentage of individuals that have managed to do so. I know that you unlock new datasets and new information during this course right here, then any questions you have, or even if you want to just connect with me and have a chat with me, makes sure to send me an email, I will reply to every single one of you. If you enjoyed this course ideal, have many other courses in my profile. And if you want more regular contraband, you can actually check me out on YouTube channel linked in my profile. So thank you very much. I'm going to see you in the next course.