YouTube Passive Income Master Course. Learn, Grow, Earn

1. Course introduction video: Hey, guys, my name is Michael, and I run several monetized faceless YouTube channels that make me passive income every single month. And I want to teach you to do exactly the same. And if you give me 3 minutes of your time, I will give you the knowledge and the ability to make passive income for the rest of your life. You can quit your job. You can work from anywhere in the world. You can spend more time with your family. You can live your life on your terms and you can make as much money as possible without having to clock in and clock out of a nine to five job. No, I'm not a guru. I'm not going to sit here and tell you everything that you want to hear. But what I am going to do is I'm going to teach you the raw skills that you need to know to start making passive income with faceless videos immediately, even at zero subscribers. I'm going to teach you the tips, the tricks, and the secrets that I've learned as a faceless YouTube creator for the past 12 years. Make money on YouTube, you don't have to put your face on camera. You don't have to buy expensive camera equipment and mess with lights and microphones and cords and just take classes to learn how to film. You don't have to do any of that. And if you're an introvert like me, you can make faceless videos, and you can make just as much money making faceless videos as the YouTube creators who make videos where they show their face on camera. So maybe you haven't heard of faceless videos on YouTube, so let me explain it really quick. So faceless videos are any video that you upload to YouTube where you don't show your face or you don't add your voice to the video. And some examples are top ten videos, ASMR, health, gaming, finance, how T videos, pretty much anything that you're interested in, any niche that you want to make a channel around, you can make faceless videos. And with the arrival of AI artificial intelligence in the past couple of years, now it's extremely easy to start your own Faceless YouTube channel and to become profitable and make passive income. Last year, YouTube paid its creators $23 billion, and that's with the B. During 2020, when the world was shut down and people were getting fired from their jobs, YouTube was absolutely thriving and creators were making a killing. So, YouTube is recession proof. It's virus lockdown proof, and it has the ability to make you more money than crypto, than the stock market and real estate, as well. Whenever you make a faceless YouTube video, you're investing in your future, and this is why. Whenever you post a video, that video has the potential to make you money, passive income, monthly and yearly. So it can pay you for as long as you have the video up on YouTube, that video can bring you a steady paycheck every single month and every single year. When you make YouTube videos, you are investing in yourself. You're investing in your financial future. And in my opinion, it's one of the smartest investments that somebody can make in themselves. YouTube is also one of the easiest businesses to get into. You don't need a lot of upfront money. Don't need money to buy real estate. You don't need money to invest in stocks. You don't need money to drop into a meme coin or a bitcoin or whatever the case may be. It's pretty much almost free. What I recommend is paying for education, to get the right type of education, to learn how to create the right type of videos, to learn how to navigate the sometimes chaotic machine of YouTube. The reason why my course is different than any other YouTube course on the Internet is because it gets to the root of why people actually click and watch videos. We dive deep into the subconscious mind of the viewer, and we find out what makes them click. We find out what makes their emotions come alive with certain thumbnails and certain titles and certain videos. We really dive deep into the mind of the viewer, and we learn what makes their mind work. This course covers every single thing you as a beginner need to know when creating profitable, faceless YouTube videos in a very simple, step by step manner. We talk about how to start a YouTube channel, how to develop the proper YouTube name. We talk about viral secret YouTube settings. We talk about how to structure titles and create viral thumbnails, how to edit in Canva and Capcut. We also talk about going viral with YouTube shorts. We talk about the algorithm. We talk about the many, many methods of making money on YouTube. We talk about the mental game when it comes to YouTube, like how to stay motivated and how to deal with negativity in the comments and trolls in the comment section. Course comes with over 40 downloadable PDFs which are cheat cheats that will help you along your YouTube journey. They will help you become successful exponentially faster than most courses on the Internet. Thank you for watching this short introduction video. I know you're super busy. I know you could have been anywhere else, but you chose to spend the past couple of minutes with me, and I'm truly appreciative for that, and I'm grateful for you. If you want to become a profitable faceless YouTube creator, if you want to invest in your financial future, please check out the course below. We'll see you in there. Bye for now. 2. Why YouTube has the best business model: Why YouTube is the best business on the planet period. It's better than stocks, it's better than investing in real estate, it has better returns than crypto. There are very few businesses like the YouTube business. YouTube is a place where people from all walks of life, all ages and from pretty much all countries not only make a living but are extremely successful and achieve their wildest financial dreams. Through YouTube, it's absolutely possible. We've seen it before. We've seen creators make millions of dollars per year with YouTube monetization methods like Adsens. Like brand deals and sponsorships, like superchats, like online courses, like moving their business outside of the YouTube platform and expanding past the YouTube platform. But YouTube is a great base for people to start making thousands, possibly millions of dollars per year. YouTube allows its creators to get paid in more than one way, which gives them the opportunity to develop multiple streams of income, and this is extremely important. We all know that to become affluent and financially successful, we need multiple streams of income that can branch out past the YouTube platform. YouTube such a successful business model. Well, for one thing, it can create true passive income. Creators can get paid every single month for years and years after making just one video. And let me say that again because it's so powerful. Creators can get paid every single month for years and years after making just one video. One video can steadily pay you a monthly paycheck for years and years if you are successful, if you know how to create proper videos, if you know how to elicit the proper emotions from your viewers, if you know how to create viral thumbnails, viral titles, and go the whole 9 yards. One video is pretty much all it takes to pay you over and over again. Can you imagine what ten videos, 20 videos, 1,000 videos can do for you? That single video can drive traffic to your online course, eBooks, e learning, sponsorships, crowd funding, et cetera. Guys, I want you to understand that there is no limit. There's absolutely no limit to how much money can be made with YouTube. YouTube is an absolute gold mine. Saying that YouTube is a gold mine I think is an understatement. YouTube is a bank. It's a bank that prints money out of thin air. People who work a nine to five job are trading their time for money, which is the worst way to make money. Chances are, if you're watching this and listening to this, you are one of those people who's trading your time for money, and I don't blame you. I was doing the same thing. I didn't know any better. I thought that you had to work for somebody in order to get a weekly paycheck and I thought that's how you lived and that's how everybody did it. I didn't know that YouTube was so lucrative. I didn't know that there was so much opportunity and so many monetization pathways through the YouTube platform. But there is, in fact, so much money to be made with you too. So in my opinion, nine to five jobs and people who trade their money, it's a waste of time and it's the worst way to make money. Now, mind you, people do this every day. Now, people who work a nine to five job are essentially wasting their time and it's the worst way to make money, in my opinion. But mind you, do not be ashamed of working in nine to five job. Do not be ashamed of getting a weekly paycheck so that you can take care of yourself and your family. You need to do what you need to do. You have to do what you have to do. But the one thing that you should be ashamed of is if you are working a nine to five job, if you don't want to improve, if you don't want to improve upon your finances so that you can take care of yourself and your family more so, I think that is something very shameful. I think we should always strive to become a better version of ourselves physically, mentally, spiritually, and financially. YouTube is way better than miscellaneous businesses because you don't need to sell physical products. You don't have to store products, you don't have to ship them, you don't have to worry about issuing refunds, products breaking, during transit or having to send people's products back and having to refund people for their products. Physical products can pay you only once, and then that's it. If you sell a cell phone or if you sell somebody a laptop or possibly a lamp, you only get paid once and the lamp can break. They can send the lamp back. They can send back the laptop. The laptop can be defective, the cell phone can be defective, whatever the case may be. Any physical products that you sell, you can only sell once, and that's it. YouTube videos can pay you over and over again forever. Once you make a YouTube video, it can pay you through revenue, ad revenue, which is paid by our ad sponsors, sponsorships and brand deals, affiliate links, which can essentially pay you forever if your video is performing well, online courses that you can create around your YouTube videos, website traffic, and guys, the possibilities are endless. They are really endless. If you use your imagination and you really think about it, you can literally come up with thousands of different ways to make money on YouTube. I know that there's five or six main ways that you can monetize your YouTube channel, but if you really use your imagination, you can come up with a myriad of ways. There's no limit to the different ways that you can use to make money on YouTube. So you can work with YouTube anywhere in the world as long as you have an Internet connection. And some countries don't have Internet connection, and Mr. Elon Musk pretty much solved that with the invention of Starlink, which means that nowadays you can get Internet anywhere. It doesn't matter if you're in the jungle or in the Sahara desert. You can pretty much stay connected to the rest of the world. When we as YouTube creators start getting the hang of how YouTube really works, we can literally work only a couple of hours per week and make more than six figures per year. This is not a gimmick, guys. This is not a joke. This is not something that you hear somebody tell you to try to make a sale. This is actually true. There are thousands and millions of YouTube creators who are doing this exact thing. They're working a couple of hours a week and making six figures per year, possibly seven figures per year. It's possible and it's right in front of you and the data is public. You can actually see this. YouTube allows people to work smarter and not harder. Remember this way is the nine to five way. Unlike a nine to five job, you're not trading your time for work, you are trading your experience and your cleverness. Time is the most valuable resource in this world for anybody. If you're young, if you're old, time is the most valuable resource in the world. It's more valuable than money, it's more valuable than gold. It's more valuable than anything you can possibly think of. With more time, we have family and friends. We can travel the world. We can enjoy our hobbies more. We can help others become successful and help others become the best versions of themselves possible. We can catch up on our sleep. We can go on vacation, mind you, we can work if we're on vacation because let's be honest, when we go on vacation, a lot of us think of working anyways. There's nothing wrong with laying by the pool and pulling out your laptop to work on a YouTube video. That's totally fine. There's no driving to work and there's no road rage. We've all experienced it driving on the highway, in traffic on the bus, in a taxi and a uber, whatever the case may be, there's no road rage sitting behind your laptop. There is way less stress. I want less stress. Everybody in this world wants less stress. Let's be honest, we live in a world that's extremely stressful, extremely stressful. Everybody's trying to get ahead of each other and there's a lot of people who don't know how and they're trying their very best. But no matter what they do, there's always stress in their life. Having a YouTube channel, a successful YouTube channel can effectively reduce your stress. Saving more money for family or whatever you want, could possibly save money for retirement, save money for your kids education, save money for vacations, save money for anything, for a rainy day, we all need money for a rainy day. We all need some type of savings in case God forbid, something happens to us or our family. But YouTube allows us to do this. It allows us to be with our family and friends. It allows us to help others and go on vacation and drive significantly less. It allows us to stress way less, and it allows us to save more money for our family or whatever you want. Guys, starting a YouTube channel doesn't cost anything. It's completely free. It doesn't cost anything upfront, no money upfront. Unlike investing in stocks or starting a physical business like a coffee shop or a clothing store, it doesn't cost anything upfront. It's completely free. You can grow a successful YouTube business without spending a single penny and it's absolutely 100% free. As long as you have a smartphone or a computer, you can be successful on YouTube. I see people working from their cellphones and that's fine and people can be successful on YouTube by working from their cell phones, but I always recommend that you eventually switch to a computer as opposed to your smartphone to reap the full benefits of your YouTube channel. You can definitely use a smartphone at first, but I do recommend investing in a laptop a little bit later down the road. But of course, at first, it does not cost a single thing as long as you have a cellphone or a laptop. So anyone can be successful on YouTube. It doesn't matter your age, it doesn't matter the country that you live in. It doesn't matter the experiences that you've been through. You can be successful on YouTube if you really put forth effort and you're consistent and persistent in making videos and continuing to learn, grow and evolve with the YouTube platform. There are people who go to college for many years and I know guys like this. Who cannot find a job in today's economy because of the way that jobs and employment are structured nowadays. People are spending hundreds of thousands of dollars to get a higher education that is not even worth the paper that the degree is printed on. A couple of buddies of mine are in student debt. They have hundreds of thousands of dollars in student debt and crippling. It's crippling and they have these degrees that are pretty much worthless. On the flip side, there are people young to old who are making millions of dollars on YouTube with multiple faceless channels without a college degree or any significant know how of how to become a millionaire. This is the new age. We don't need college anymore to make money. This is not the 1980s or the 1990s. This is the age of YouTube. This is the age of artificial intelligence, the age of social media. There are influencers on Instagram a TikTok and YouTube who are making seven figures a year from just posting videos and they're very good and successful at doing it. And here are some example channels of what they make just with ad revenue. This is not counting all methods of monetization. Body Hub is doing five K to eight k per month. Value payment is going at 40 k to 50 K per month. Cosmos lab is making from 5,000 8,000 per month after school is making 5,000 per month. I know PBD, Patrick Bet David, who owns this value payment channel, he's probably polling in about $1,000,000 per month with sponsorships and brand deals and crowd funding and all these other sources of monetization these channels are absolutely doing it right. There's 200 example channels in your bonus section. YouTube is only growing bigger by the day. It's the second largest search engine in the world behind Google who owns YouTube. You can create a worldwide business that pulls in money from every single country, not just the country that you reside in, which means that the opportunity to become a millionaire fast is present. With YouTube, you have a worldwide audience. If they have Internet connection in their country, they have YouTube. It is, in fact, growing bigger day by day. YouTube is a multibillion dollar nearing $1,000,000,000,000 industry and company and they are growing exponentially every single day. YouTube has only been around for I'd say about 14 years and it's literally the biggest video platform in the world. It's the second largest search engine behind YouTube and it brings in a substantial amount of money and it's created multimillionaires over and over. Okay. When you make videos, you're making an investment, and this is the reason why. Whenever you make a YouTube video, it's like buying stock or investing in real estate without actually putting money upfront. There's no money upfront. It's completely free. Becoming a YouTube creator is literally printing money out of thin air, guys, it's not a gimmick. It's definitely not a joke and it's not a dream. It's not a pipe dream, it's not me or anybody else trying to sell you anything. This is actually real. Like there's people who work a couple of hours a week and make six figures, possibly seven figures. It's definitely a reality, and I want you guys to remember this. It is a reality and you can do this. Yes, there's people who make millions of dollars. I know right now you're not at that point, but you can absolutely do it. I believe in you. You need to believe in yourself. Please look at yourself in the mirror and tell yourself, I'm going to do this. I believe in myself. I will make this a reality, period. If there's anything that you learn from this course, guys, anything when it comes to thumbnails or titles or the algorithm or anything else that I teach, if there's anything you learn, I want you to remember this one thing. Can be exactly like the people on YouTube. You can be a millionaire. You can be more than a millionaire. You can be affluent. You can be successful. You can be whatever you want to be as long as you put your heart and your soul into it. If you stay consistent, you stay persistent. You follow the rules, you follow the structure, you learn the algorithm, you learn thumbnails, you learn titles. You learn how to post videos. You learn when to post videos. You learn your competitors and how to work around them and work with them, you will be successful, exactly like all these other YouTubers who are making hundreds of thousands and millions of dollars per year. I believe in you and you really should believe in yourself because you can 3. How to use this course: Okay, guys, welcome in, welcome in. This is going to teach you how to use this course. Of course, you can use your own specific way, but this is how I recommend that you learn from this course because there are very specific psychological principles behind how I teach. Very specific way that I want you to use this course. The way that I teach is most effective if you implement the following short term and long term strategies. With any other course, it's not exactly what you learn. But how you learn? If you skim through the course, you might learn a couple of things, but you won't have the proper tools to succeed on your YouTube journey. There's a method to retaining valuable information and let's review that method. So in this course, there are multiple modules and sections that will instruct you on different areas of YouTube success. I want you to watch each video of each module twice before you move on to the next video. As you're listening to the videos, I want you to take notes, physical notes with a pen in the paper and not your cell phone and Lato. There's a very specific reason exactly why I want you to do this to pull out a piece of paper and a pen or a pencil and physically take notes while you watch the videos and learn from this course. The reason why I want you to take notes with a pen and a notepad is because when you physically write down notes by hand, you are effectively teaching and training your subconscious mind on the material in this course. This goes with anything, guys. When you're learning something new and you physically write down exactly what you're learning it as you are learning it, you learn two to three times faster. This is a great psychological hack. This is well known by entrepreneurs and people who are extremely effective at learning. Remember, guys, it's not what you learn, it's how you learn. There is a difference between being present when information is being presented and actually absorbing and integrating the information that's being present. Let me say that again because I think this is a very powerful phrase. There's a difference between being present when information is being presented and actually absorbing and integrating them being present. We want to learn smarter, not harder. So guys, I want you to turn off your cell phone or at least put it on mute so that you're not distracted by any notification. Remember, if you miss a certain part of this course or do not absorb a single piece of crucial information, that information might actually be the part that holds you back from becoming financially successful on YouTube. And this is true, guys, because there could be one link that could be missing within your information chain. That's the link that can hold you back from actually becoming successful and achieving your financial dreams. All of these pieces of the puzzle need to fit together perfectly to create a stable and successful YouTube channel. I want you guys to really pay attention during the course. Take notes and implement some of these rules, please. You should be free from all distractions. This includes your cell phone, this includes a family or anybody else distracting you. Please take some time away, go to a quiet place, and prepare to learn and prepare to use this information to better yourself. Remember that YouTube can potentially make us into multimillionaires. We want to absolutely take this as serious as possible. I fully understand that there's going to be people who buy this course who believe that this is going to turn them into instant millionaires. I'm sorry to tell you, but that's not the case. It's not going to happen unless you put in the work, unless you're persistent and consistent when it comes to working on your YouTube channel. There's a rule based off of human psychology that states that we can only learn for 5 minutes. Hence the five minute rule. Essentially, our brains can only process and absorb 5 minutes of information at any given time. After that, 5 minutes, we need to take a break so that our mind can effectively digest what we have just learned. It's important to take a break every 5 minutes to let our brain rest and let our neurons reset. After 5 minutes, your brain will start to work on overdrive. The five minute rule is most effective learning hacks when it comes to retaining any relevant information. Watch 5 minutes of each video and then rest for 2 minutes. Guys, I want you to realize one thing. This is not just any YouTube course. This is not some course where I went on the Internet and I copied all these people and I rewrote their information and I turned it into a course. No, this is not that. This is me and you together diving deep into the subconscious inner workings of YouTube. We're trying to understand the subconscious mind of our viewers, why our viewers click, why they like certain titles, why they like certain thumbnails. We're trying to get to the root cause of the word viral, of the word success. We're trying to get to the beginning the structure where everything is built upon. This is the true way to actually go viral, to be successful. You don't have to go viral to be successful on YouTube. But if you do, that's completely fine and that's awesome. While you are listening to each video, as I am talking, I want you to visualize in your mind's eye all the key points that I make. For example, if I say YouTube success, I want you to visualize whatever you perceive success to be, whether that's money or a mansion or having enough money to go on a vacation with your family or taking care of your family financially speaking. If I say something like thumbnail, I want you to visualize a YouTube thumbnail that is so irresistible that people absolutely have to click on it. This can go for any keyword that I say in the course, like a title or viral or YouTube algorithm. I want you to visualize with each word, the most palpable potent and powerful thing that you can visualize that has to do with that work. Because again, we're training our subconscious mind to be successful on YouTube. So when we visualize certain things and attach a meaning to them in accordance with what's being said, we're teaching and training our subconscious mind to know that we in fact are successful. We are going to become the YouTube creator that we've always dreamed of. So these small psychological hacks are very, very subtle, but they're very powerful. Visualization of the course material allows it to become very real in our own mind. Again, psychologically speaking, our brains and minds cannot tell the difference between our physical reality and our imagination. When I say this, what exactly do I mean? If you imagine that let's say somebody is talking bad about you. If you're in public and you see somebody make eye contact with you and they start to say something, but you can't hear them, and let's say you perceive them as saying something bad about you, just because it's in your imagination, your conscious mind will actually believe that that person is saying something negative about you. If you affirm that you're rich, if you believe that you're rich, if you believe that you can make money, this is in your imagination, of course. But eventually, your conscious mind will come to the conclusion that you are, in fact, successful and you will act accordingly. Whatever we put in our imagination is marinated and it's put out into the external world, which is manifested as something palpable. Now, I'm not the type of guy to constantly talk about manifestation, because I believe most people who talk about this are not actually genuine. They say that you can sit in your chair. They say that you can sit at home and visualize $1 million or a sports car in your driveway and it'll just appear out of nowhere. I don't believe that's the case. I believe that you have to work extremely hard. You have to put in the effort and the dedication. And you have that motivation and work towards your goal. But in order to do that, in order to have the drive, in order to have the motivation to work towards your goal, you have to plant that seed first in your mind. When you affirm and you visualize certain things attached to your goals, such as success, such as your videos going viral or possibly getting 1 million subscribers, when you visualize things attached to these words, your subconscious mind makes it all the more real and it's exponentially easier to achieve your goal when we visualize and affirm what we want to bring into the world. So this is the way that human beings think. Human beings are very visual creatures. We're not really creatures of of knowing a spoken word or reading different things without visualization tactics. The way that our human brain works is when we start to visualize, when we start to attach pictures and images to certain words and associate certain meanings with them, we start to get results super super fast. Throughout the course, guys, try it out. I know this might be new to you and I want you to try it out. Try something new. Whenever I say keywords, whenever you see me underline something or whenever you think I am speaking a keyword, I want you to attach a meaning to it and visualize something powerful. Okay. There's a very old saying, and it's very true, one page, 100 times is greater than 100 pages 1 time. To be successful at anything in life, and this applies to anything, including YouTube, you have to study the material extensively. It has been said that it's better to read one page 100 times, than to read 100 pages 1 time. Really think about this guys. It's better to read one page 100 times. Read the same page 100 times over. Then to read 100 pages 1 at a time, to basically skim the book and not absorb any of the relevant information. That being said, watch each video twice at the very least I want you to burn the knowledge in your brain so that you can recite it by heart. Brain is linked to the heart, heart is linked to the brain and when they're both synced up, you can retain information way better than just skimming a course or skimming a book. When we think about becoming successful on YouTube or possibly becoming a millionaire through YouTube's multiple monetization methods, it can be stressful. I totally understand. Because, you know, we're thinking about the path ahead of us. We're thinking that it's going to be a long, tedious road to YouTube success and riches and having these followers and subscribers and being a millionaire and having all this money that we can hardly handle. I understand. I understand that it can be overwhelming. We might think that there is such a long road ahead of us and we have a lot of uphill battles to face. This might be true or this might be false. If you think too far ahead, guys, there's a chance that you might feel overwhelmed or discouraged, and I highly advise against this. I don't want you to feel overwhelmed. I don't want you to feel discouraged and there's ways to keep this from happening. Let's take baby steps towards our ultimate goal of YouTube success. Small goals equal big wins. For every small goal that you accomplish, you are one step closer to the ultimate big goal, and this is a very healthy way to think one step closer. Every goal you achieve one step closer, three feet to gold, one step closer, and three feet to the gold. Set very small goals for your YouTube channel. For example, maybe your first goal can be 100 subscribers and once you hit that goal, you can celebrate. Second goal, posted five videos, third goal, maybe learn how to edit a little bit better through Canva or Capcut or whatever editing program you use. The fourth goal can be possibly 1,000 hours of watch time. And then of course, you can go on to 500 subscribers, and then 2,000 hours of watch time and eventually one K subscribers and 4,000 hours watch time, which is what YouTube requires for you to join the partner program. When you set small goals like this, you allow yourself to win very easily. When you win very easily, you get the motivation and drive to continue. Again, guys, this is very, very basic human psychology. This is how we're all wired to be, to act and what to believe. When we understand the human psychology of winning and visualizations and affirmations of YouTube, we can actually succeed exponentially faster than the majority of people on YouTube who don't have this information. How do we access our bonus features? There's a variety of bonus features in the form of PDF files and Google Docs. The majority of the sections of this course has corresponding material that will help you along your YouTube journey. This includes samples like viral title templates. There's different types of hat GPT prompts like script writing prompts, title writing prompts, helping you with your thumbnails. There's a list of the most profitable niches for you to choose from. There's effective buzzwords that are extremely powerful in capturing people's attention when it comes to titles. There's an affiliate partner cheat cheet. There's PDS about sponsorships and brand deals and super chats and crowd funding and many more. I really hope you enjoy all of your bonus features, guys. After you've watched each video twice and I've taken notes, you can access the bonus features if you like, and of course, this is optional. You can access the bonus features whenever you want. But this is what I recommend watching each video twice, taking physical handwritten notes. I really hope you enjoy guys. I worked hard on this the program, on the course and delivering your bonus features. So I really want you to take this serious. I know that I can't force you for obvious reasons, but I'm excited and I'm happy and I'm motivated for you because I want to see you succeed, guys, and my line is always open. My email is always open. We can always chat whenever you want. I'm not available 247. But if you do go to my website, johnytube.com and you see the little chat icon in the right hand corner, I'm always there. I always have my cell phone next to me. I'm always here to chat. I'm always here to answer questions. Anything you need, I'm here for you guys. So let's have fun with this. Let's really learn and let's change our lives. Let's honestly change our lives. YouTube can make us millionaires, can make us affluent and successful beyond our wildest dreams. We're on this journey together. Let's do it right, and let's get this YouTube money together. Mm. 4. Traditional VS Faceless YouTube channels: There are two types of YouTube channels. The first one is what the majority of us think about when we think of creating YouTube videos, and that's actually putting our face on camera. When we think of the quintessential YouTuber or creator, we think about somebody sitting down at a desk or possibly logging and showing their face to the world for better or for worse. Now, the second type of channel is called a faceless YouTube channel. Now, these channels don't require you to put your face on any sort of video. They utilize Bro stock footage and possibly different types of videos throughout the Internet from YouTube, from Facebook, from Instagram, Tik Tok, read it, from wherever you want, so long as they follow the Fair Use Act. Now, we will cover the Fair Use Act later in the course. So let's not worry about that for now. But the two types of channels are the traditional ones showing your face, and the non traditional ones, which are face less. Now, each one has the ability to earn you a substantial amount of money per month and per year through multiple sources of revenue, different types of monetization methods, and those methods will be covered later in the course. 5. Active VS Passive income: Most of us have to realize if we don't already know this is that YouTube has the potential to make us an unlimited amount of passive income. It's an absolute powerhouse when it comes to earning potential. I think it's extremely important to differentiate between active and passive income. Now, active income is what the majority of us have. This is where we go to work. We have a boss. He or she assigns us a schedule, and we trade our time for money. And at the end of the work week, hopefully, we've worked enough hours to the point where we get a decent paycheck to cover our bills and to feed our family, et cetera. Passive income, on the other hand, is a system that's set up that allows us to earn money even while we sleep. Passive income gives us the freedom to be ourselves, to explore, to be with our family, to play with our children, to pursue our passions and our hobbies, to truly, truly figure out who we are on this earth and have time to be who we absolutely need and want and desire to be. It gives us time, and time is worth more than any money in the world. Passive income allows us to be who we are, to be who we were made to be, it allows us to do what we want to do because we're not constantly working. We're not constantly achieving the active income and trying to achieve a daily, weekly, monthly paycheck or salary. YouTube, in my opinion, is the greatest passive income generator on the planet, period. 6. Choosing your niche: Let's talk about choosing your niche. There's a couple things that you need to keep in mind when choosing your niche. The first one that I think we should all realize and recognize is we have to choose something that we're passionate about. We have to choose something that we're interested in. And the reason this is is because if we're not interested in a certain subject, eventually, we're going to give up. We're going to lose momentum, and we're not going to want to work on it for the foreseeable future. Now, YouTube is a long term goal. YouTube is the way to get out of our current financial situation. So we should treat YouTube as a full time job because eventually, if we're consistent in making videos, it will be a full time job, and it will be a full time paycheck and possibly even providing us with finances that we've never even imagined possible. So I know we're just starting out with YouTube. Or maybe you're an intermediate and you just want to get more tips and tricks. But for the majority of us, we want to become full time YouTubers. We want to be engaged in this community. When choosing your niece, you should always choose something that you're passionate about, that you're extremely passionate about. Everybody's passionate about something. I don't want you to choose your niche solely based on ad revenue or solely based on the sponsorship or brand deal opportunities or other monetization methods that you could acquire when you choose a certain niche or a certain topic for your videos. The first thing that you should consider is your passions. What are you passionate about? And if you don't know, I challenge you to sit down with a piece of paper and write out exactly what makes you happy, exactly what lights up your life and gives you energy. Most of us have one or two things that make us want to be a better version of ourselves. What's your passion? What are you interested in? What are you comfortable teaching other people? What are you excited to make videos about? What are you excited to teach other people about? And you want other people to learn, and you're passionate about teaching and creating and enveloping this niche with all of your essence? What are you passionate about? This is the first thing that I want you to consider when choosing your niche. Exactly what makes you happy. What makes what makes your heart beat every day? Like, what is it? Do you love cooking? Do you love racing cars? Do you love fixing cars? Do you love helping people or learning about psychology? Do you love reading books or perhaps brewing your own beer or making health supplements? Do you love going to the gym? Do you love teaching people how to exercise correctly or lose weight? Exactly. What are you passionate about? Whatever you're passionate about, take that and make that your first reason as to why you want to choose this niche. The second thing that you should really consider is market demand. Now, when I say market demand, what I mean is you want to look for a niche that has a sizeable audience, but is not oversaturated. Now, I know this sounds like an oxymoron. But let me give you an example. There's a phrase it goes niche down to blow up. And basically, what this means is you take a niche and you divide it into subcategories. So if we're taking a health niche, for example, let's say we want to help people lose weight. Okay, this much we know. Let's break it down a little bit more. We want to help people lose weight who are over 40, who are women. Now we've really niche down. We've gotten to a very specific area of our niche. And this is where we will find a niche that is not exactly oversaturated, but still extremely popular with the masses. Let's take another example. Let's say you like cars, you like to fix cars. Okay, you know you want your niche to be about cars. So let's break it down just a little bit more. Let's say you want to make videos about fixing cars. Okay? Let's say you want to make videos about fixing cars that are made before 1960. Okay, again, now we're getting somewhere. We're niching down to blow up our channels. Okay, you want to make videos, and you want to teach how to fix cars that were made before 1960s by the manufacturer of Ford. Perfect. That's perfect. We're gonna get through this, right? So he's smooth. What's he doing? Easy. He's talking to him, man. Trying to get reacquainted. You took a niche that's extremely popular, which is cars and the automotive niche, and you broke it down one or two steps. Niche down to blow up your channel. It's that simple. Let's take another example. Let's say you love gaming. You know you want to make a channel about gaming, so let's break it down just a little bit more. You want to make a channel about gaming, but you want the games to be about first person shooters. Okay, good. We are on our way. You love gaming. You love first person shooters. You love the game skyRim. Beautiful. Perfect. That's perfect. Niche down the blow up. And you're gonna hear me, Hey, this throughout the course, over and over again because it's extremely important. You need to niche down the blow up. So this is one of the main things you should consider when choosing a niche. Another thing that I really want you to consider when choosing your niche is trying to develop a unique angle. And what do I mean by a unique angle? When you've decided what you want to make videos about, you take that and you add something fresh. You add something new, something revolutionary, something that you've made up, something that's something that has come from your mind and your mind only. No copying, no faking, no taking from other people's videos. I want this to be 100% original, and it can be anything. Another thing to think about when choosing your niche is your level of expertise. Now, a lot of people might hear this and think to themselves, I'm not an expert in anything. I'm here to say, you are. Everybody is an expert in something. And I guarantee you if you sit down with a piece of paper and write this out, again, you want to make it known. You want to bring it out of your subconscious, out of your conscious and put it on a piece of paper and actually look at it and be like, Yes, I'm good at this. I'm good at mowing the lawn. I'm good at doing laundry. I'm good at talking to my girlfriend. I'm good at making my bed. I'm good at playing video games. I'm good at paying attention in class. I'm good at cooking. I make the best cereal. My milk to cereal ratio is unlike any other. A anything that you can think of, everybody is good at something. Everybody has their unique gift that they can bestow on the world. It doesn't matter if it's being a rocket scientist. It doesn't matter if you're Elon Musk. It doesn't matter if you are a scholar. You went to MIT. The thing about YouTube is that people recognize uniqueness. And I've seen thousands of channels blow up from the smallest things possible, people's unique abilities. But these creators have taken their talent and they've monetized them and they brought them to the light of day, and they pair them with the world, and the world loves them. So really think about it. You're an expert at something. I promise you you are. Just sit down with a piece of paper and write it out exactly what are you good at? It doesn't have to be big. It doesn't have to be a momentous realization. It can be something very, very small. Find what you're good at. Implement it in your videos. Your audience will love you. The next topic that I want to discuss is the topic of Evergreen videos. Now, what does Evergreen mean? Evergreen means that you make a video on a certain topic that will be popular forever. And that means ten years, 20, 50 years into the future, people would still want to come back to that video to learn or to be entertained. Take this, for example. You make a video about human psychology. Now, human psychology does not change throughout the years. For thousands of years, it's been the same. We've known teachers like Socrates, Hippocrates, Plato, who teach the exact same thing that philosophers are teaching nowadays. That's because human psychology has been the same forever. Forever, forever, ever. Forever, ever. Other examples of evergreen niches would be health and wellness as far as content related to fitness, nutrition, mental health, and different types of well being tactics. Another one would be personal finance, topics such as budgeting, saving, investing, and debt management. Another niche would be lifestyle, create content about daily life, travel, home decor, organization, and possibly productivity. Another one would be education. You can possibly make videos on various subjects like language learning, coding, cooking, technology and gadgets, which is another high CPM niche, different hobbies and interests in foods and cooking. These are only a couple examples of the many, many different types of niches that you can use and implement throughout your YouTube career. Okay, we've already established that the number one thing that you should be basing your niche around is passion and interests. And then we go down the line from audience alignment, expertise, long term viability, which means you make evergreen videos, coming up with a unique angle, making sure that there's certain market demand. And when I say market demand, I'm talking about a sizable audience, yet it's not so oversaturated. And that's when I was talking about the niche down to blow up concept. The final decision final reason why you should choose your niche is the monetization opportunities. Now, there are certain niches that pay certain CPMs and certain RPMs. They're not all built the same. They're all dependent on how much the advertisers are willing to pay to put their ads on your videos. And we're going to go over that in the next section. 7. How much does YouTube pay us?: When it comes to choosing a niche, the final thing that we need to consider is the CPM and the RPM. CPM stands for cost per milli, which means how much advertisers are willing to pay us for every thousand clicks on our video. RPM is what we actually get paid. RPM is the revenue per milli. It's the revenue per thousand clicks. Let's say our CPM is $40 for every 1,000 clicks. After YouTube takes its cut, we get 25 or 30 or possibly $35. As explained in the previous section, not all niches are built the same and not all advertisers pay the same amount per niche. Niche number one might be five to $10 per thousand clicks. Niche number two might be 30 to $40 per 1,000 clicks. You should always take this into consideration when choosing your niche. Included in this course is a list of 100 most profitable niches on YouTube in 2024. And some of them include finance and investing, which is ten to $50 CPM, technology reviews, which is 8-30, health and fitness, six to 25, luxury lifestyle, which is $10 to $40 in CPM. Others include real estate, education, travel and adventure, which is six to 20 and on and on and so forth. Have the list included in this course and I highly encourage you to fill out the section about choosing your niche and deciding which niche you want. Then after, there's the list of the 100 profitable niches that you should take into consideration when choosing your niche. Another thing that you want to consider when choosing your niche. Apart from CPM and RPM, there's other methods of monetization on YouTube, like brand deals, there's sponsorships, affiliate marketing links. There's merchandise sales, selling your own merch, T shirts, et cetera. There's memberships on the YouTube platform. Whether you want to do live streams or not with superchat stickers, you should think about that as well, and also other membership platforms outside of YouTube, like Patrion, for example. There's a lot of YouTube creators earning tons of money on Patrion using membership exclusive perks. So these types of things you want to take into consideration when choosing your niche. Remember, all the things that we talked about before are primary when choosing exactly what you want to make videos on, but these things should always be kept in the back of your mind. 8. Signing up to YouTube : All right. Let's go over how to create a YouTube account. What you first want to do is go to Google or gmail.com and you want to go to the bottom where it says, create an account. Let's click on this. Let's use personal use. The reason why we're not using for work or for business is because it offers you different paid plans and we want a free YouTube account. Let's click on personal use. First name. Last name is optional. Lock next to your birthday. It's very important to choose your original birthday and not make one up because in the future, they're going to ask you for verification of your birthday and you might forget the fake birthday that you put in. You always want to put in your real birthday so that you don't get locked out of your account. Before we create the Gmail account, before we make our name, we need to already have figured out exactly what we want our YouTube name to be. Let's say we figured out that we want our YouTube name to be late night gaming because we're going to be starting a gaming channel, for example. So Late night gaming. Now, we want to have an email address that is very similar to our YouTube channel name. Late night gaming is probably going to be taken, but let's check. Late night gaming. Let's put late night gaming one, two, three, four, for example, this is going to be available. It's taken. Let's add a five to that. It's taken in. When it comes to Gmail, a lot of the names that you're going to input are actually going to be taken because GML is probably the biggest email platform used in the entire world. Let's do late night gaming in 1980. I'd be very surprised if this one's taken. Perfect. Now we're going to enter a password. 9. Signing up to YouTube #2: Now that we have a Gmail setup, we're going to go to YouTube and we're going to optimize the stings. Now, when I say optimize the stings, what I mean is we're going to enter keywords, we're going to enter a description. We're going to make our YouTube channel known to the YouTube algorithm. Now, when the algorithm shows our videos, it's looking for certain tags and certain metadata. At first, it doesn't exactly know who we are. It doesn't know who to feed our channels to. The data that we enter through the optimization settings on our YouTube channel actually tells the algorithm who to show our videos to. 10. Signing up to YouTube #3: Once we've created our YouTube channel, we're going to go into YouTube. Of course, we have to be signed in. We're going to click on the top right logo, and we're going to go to YouTube Studio. Once we're in YouTube Studio, let's go to the left and go to customization. We're going to be entering details about the description and the tag words of the video. We're going to want to go to basic info and then we're going to enter our name. Nighttime gaming. Handle at night time gaming. The description is very important. Now, we want to make it as simple as possible, yet we want to add keywords that have to do with our channel. In order to find keywords, you're going to go to Chat chPTO you can use vidIQ, or you can just make up the keywords yourself. But it's best to go to chat and I'll show you why. Now that we're in ChatBT, let's ask it. I am starting a YouTube channel based gaming and playing video games. I need keywords and a description for my channel. Okay. So it's going to populate keywords. Now, what you want to do with these keywords is you're going to want to take them and you're going to want to create a description around them, a description that sounds natural. We're going to copy these and we're going to ask Chat EPT to take the following keywords and make a description. Let's make a short description. About our channel and make it sound natural and like a human being wrote it. This part is very important because the algorithm works best when you have a description that sounds natural yet having multiple keywords within the description. Okay. We're going to paste. Take the following keywords and make a short description about our channel and make it sound natural like a human being wrote it. These are the keywords and it's going to create a description. This is too long. YouTube won't let us enter this because there's too many characters. What we're going to do is make it much shorter, please. Perfect. Going to copy this, were to come back to YouTube. And we're going to enter in the description box. Welcome to your channel name. We gaming Comes live. Join us for thrilling Let's Play, insightful reviews and expert tips. Dive into multiplayer madness, Indie Gems and everything in between. It's not just gaming, it's a lifestyle. Let's play together. That's perfect. We're going to enter our channel name here. Welcome to nighttime gaming. Perfect. Channel URL. Subscribe. This is perfect, contact info. We're going to want to enter an email address here. But here's the important thing about this. You're going to want to create a separate email address for your business account because if you have the email address in this space that you used to create the YouTube channel, there's a possibility that your YouTube channel can get hacked. We're going to want to create a different email address that is associated with this YouTube account. All we do is go back in the Gmail, we create a different address, we possibly add the name business into the email address. For example, nighttime gaming business or nighttime gaming opportunities or something like that. Once we've created that second email, we come back and enter it into this spot. Now, the reason this is important, it's because when potential sponsors are watching your video, they need to get ahold of you somehow. There's no messaging system through YouTube or not that I know of, but they need some email to reach out to you in order to offer you different brand deals and sponsorships and things like that. Nighttime gaming business@gmail.com. Again, this is important for sponsors to be able to reach out to you and also so that your YouTube channel does not get hacked because believe it or not, it does happen a bunch. 11. Signing up to YouTube #4: Okay. We have our name, nighttime gaming, our handle, nighttime gaming one, two, three, four, five. We have our description that Chat GBT rope. Now, let's come down here to where it says subscribe and it has this URL. Now, when you initially start your channel, there's not going to be any information here. You're going to want to add this. What this is is when you put subscribe and you put your URL for your YouTube channel, it's going to show a subscribe link on your banner. On your main page. When people go to your main channel page, it's going to have a button that says subscribe. In this box, you're going to want to type subscribe in all caps. Then where it says URL required, what you're going to want to do is you're going to want to go back go back to your YouTube channel, click on the right and then click on View your channel. Now go up here, copy the link, go back to YouTube studio, and you're going to want to enter the link inside this box right here. Now, this next step is very important. At the end of the link, you're going to enter sub. You see, sub underscore, confirmation equals one. Now, essentially, this helps the YouTube system differentiate between a subscribed link and a link that leads directly to your YouTube channel. When you enter your channel URL plus sub underscore confirmation equals one, you're telling YouTube that this is actually a link to help people subscribe to your channel and I'll show you why here in a bit. Perfect. Nighttime gaming, we have our handle, we have our description. We have our subscribe link with our YouTube channel link with sub underscore confirmation one. We have our contact info, which is the second email address that we came up with. Remember, this is so that our count doesn't get hacked and so that sponsors can reach out to us. We're going to click on Publish. 12. Signing up to YouTube #5: Okay, let's create a logo. Creating a logo should not be hard. It should be very easy. There's a couple of places to create free logos. Now, you can use Mid journey, which is a program within the Discord server, and there's free versions, there's paid versions. In this example, I'm using a paid version, but you can always use the free version. It's the same thing. When we get to Mid journey, of course, I don't know whether you guys know how to use Mid journey or not, but I'm going to give you a brief lesson. When we get into Mid journey, we're in the discord server where it says Mid journey bot. M going to go down here. We're going to type slash Imagine. Where it says Imagine prompt, we're going to click on that. What this is is it's a prompt that initiates the AI creation system when it comes to making pictures and logos. Slash Imagine, and then it's going to show a box that says prompt. Now, in the prompt, you're going to want to type something like this. It doesn't have to be exactly what I type, but it should be similar. For YouTube, we want a round logo. It's going to be round logo of let's say gaming Xbox controller. I want multi rainbow colors. Let's do shiny metallic and white background. We're always going to put white background because it's easier for us to remove the background in editors like Canva or Photoshop or even through YouTube. Round logo of a gaming Xbox controller, multi rainbow colors, shiny metallic and white background. In this section, you can enter whatever you want. Whatever your channel is. If you have a cooking channel or racing channel, you obviously enter keywords that have to do with your channel. But in our case, we're going to be focused on a gaming channel. You always want to put round logo first of and then whatever your channel is about. Describe it, describe the colors you want, describe whether you want a shiny finish, a matte finish. Then at the end, there's always going to be the prompt white background. Let's see what it comes up with. Enter. And you can do this as many times as you want to get the perfect logo. But don't spend hours on it. Just make it simple. Logos are not exactly very important when it comes to YouTube. What's important is the content and that you bring value. I've seen people's channels who have millions of subscribers and their logo is just a very simple design. At the end of the day, logos don't really matter. They're nice. They're associated with your brand, but make sure you're not working on it for hours and hours. This could be something good. This could be something good. But I want it round. We're going to press the refresh button, and we're going to enter prompts to make sure that the next creation is round. Round logo with an Xbox controller in the center. Let's try that out. It's nice, though. I like this. It's a nice shiny multi colored Xbox controller, which really stands out. I catches people's eye. Here we go. This is possibly something that we can use. Perfect. Let's see. I like this one right here. We're going to put upscale number one because this is one, this is two, this is three, and this is four. If you want to make the picture bigger, you click upscale and the corresponding number. Now, if you want different versions of this, let's say you like the first one and you want different versions of it, you're going to click V one, version one, version two, version three, version four. Let's say I like this, but I want to see different versions. Let's click the version one. Submit. Okay. Let's see. Do I like any of these better than this? Yeah, I actually like this one. The third one. We're going to upscale the third one. Perfect. In order to save it, you don't want to right click on it and save image as it is. What you want to do is you want to click on it once, then click on open and Browser, and then you want to save it. What this does is it increases the resolution and makes it a lot more sharper. Save. Perfect. Let's head back to the YouTube studio. 13. Adding channel logo and banner: All right. There's a couple of things we need to do before we upload our logo to the YouTube channel. We're going to come to Canva, create a design. Let's choose YouTube thumbnail. Okay, so there is a template that you guys need to use that I've included in this course, and it's a template that perfectly matches the size of the YouTube banner. Now, these ends right here are for people who are viewing your channel with a desktop or possibly a smart TV. Now, what we want to do is we want to keep our design inside this small box because this is for mobile users. So I'm going to drag this. I'm going to change the background to black because we're going to use a black theme. I'm going to drag it to the top and I'm going to turn down the transparency just a little bit so I can see the letters and the logo. So we're going to grab our logo. We're going to put it on the canvas. I'm going to remove the background. Um, Okay. I'm going to shrink it just a little bit, remember, we're going to keep it within this dark gray box for mobile users. Let's center it. Let's grab some text. Change to white. Gaming and tech. Let's throw some ready player one. Perfect. Okay, cool. I like it. Now let's get rid of this template. This is going to be our banner. Before we save this, we're going to add another page and then we're going to grab this, copy it, Control C, Control V, and I'll show you why we're doing this here in a second. We're going to go up to share, download. We're going to download page one. We're going to leave it as a PNG and we're going to leave the size the same done. Channel banner. I'm just going to save that place. And we're going to press share again. We're going to go to download. Now when we save our second page, we're going to turn this size all the way down, and we're going to go to compress File lower quality, and download. I'll show you in a second why we're doing this. Let's put Logo one safe. Now we're going to go back to our channel. When you get to this page, this part is going to be blank or it's going to have a letter inside here, which means that you have to add a logo. We're going to click change, then we're going to go to our logo. We're going to choose it, and we're going to size it in the middle of the circle here as best as you can. It doesn't have to be perfect. We can always change it later. We're going to click Done. Then we're going to come down to this banner image. We're going to click Change. Channel banner. Now, it's perfectly centered because we use that provide a template. We're going to click Done. Then we're going to come down to the bottom. We're going to click Change where it says video Watermark. Click change, then we're going to go to the small logo that we've created. The reason we've created this very small logo is because YouTube only allows less than 1 megabyte when it comes to this watermark. Click Done, and it's going to put it in the lower right corner. Now, what this is, when people are watching your video, it's always going to be on display right here in the lower right hand corner. Whenever they click on it, they can subscribe to your channel. We can always upload this later as a PNG without this black box, but let's leave it like this for now. We're going to make sure that it's always on entire video. And we're going to click Publish and then Uhannel. Boom. Perfect. Very nice. I like it. I like it a lot. All right, we're on our way. 14. Choosing a channel name: Let's choose a name for the YouTube channel. Before we actually create our YouTube channel and before we create a new GML account, we should already have had our name chosen. What I do to choose my YouTube names is I usually go through Chat GPT. You can use your own prompts and hat GPT, or you can use the one that I use, which is included in the bonus section in your course. Let's enter this in and we're going to fill in the blanks. Gaming and playing video games. Freedom and fun. Great. It's came up with 20 different ideas, 20 different YouTube names that we can use. Now, if you don't like any of these, you can always ask hachPT to rewrite them or make them shorter. Let's quickly go through the list. I do like some of these, but the name that I've came up with already is called Night Time Gaming, and we're going to use this name in order to create our Gmail account and our YouTube account. When you have a name, whether it comes from Chat chPT or your brain, what you're going to want to do is there's two websites that I want you to check out. The first one it's called Brand Snag. Now, Brand Snag has a username checker. We're going to enter it in Brand Snag nighttime gaming search. We're going to use personal now this is going to check across the Internet and across the YouTube platform to see if it's available. Now, if it is available, the second thing you're going to want to do is you're going to want to actually go into the YouTube platform, type in the name nighttime gaming and check if it's available in the YouTube platform, check to see if anybody else has it. The first step is to go on brand Snag and check if it's available, which it's not. But let's just pretend that it is. We're going to enter an alternate name to see if this is available. Nighttime gaming, 1980. This is probably going to be available. Now, when it is when we get the green light, we're going to go back into YouTube. It's not. Good thing we've entered it into Brand SNAC. This is going to tell us exactly if it is or not. 1980, 1980. Again, these are just examples. I just want to show you what it looks like when the name is actually available on Brand SNAC. Perfect. It's available. Now that we know it's available on Brand Snag, we're going to make sure that it's available on YouTube as well. So we're going to go to the YouTube platform. We're going to go into Search and we're going to enter our name nighttime gaming. Press Enter. There are multiple nighttime gaming channels already set up on YouTube. But for the sake of the video, let's say that this is completely original and that there's no other channel that has the same name. What we're going to want to do is move on to the next step, which is go to Gmail and create a new Gmail account so that we can essentially create our new YouTube channel. 15. YouTube Channel Settings (Adjusting them for success): Okay. Let's talk about YouTube optimization when it comes to our channel. We're going to adjust some settings so that the algorithm is able to find our videos easier. The first setting that we're going to adjust is we're going to come down here. We're going to go into settings, channel, feature eligibility. So I want you to at least enable the first two of these. The third one is not really that important until a little bit later. The first one absolutely enable. If it's not enabled, then turn that on. Then the second one is probably the most important one out of both of them because this one allows you to upload custom thumbnails. To do this, you need to verify a phone number. Enter your phone number and then YouTube is going to send you a code, enter the code, and then you'll get verified. But for obvious reasons, this is extremely important. This allows you to upload custom thumbnails. So as soon as you verify your phone number and you verify the code, you're able to upload custom thumbnails. If not, then YouTube will automatically pick different scenes from your video to upload as a thumbnail. But we always want to make sure that we complete this second feature here. The third one is for appealing content claims to create more live streams, upload more videos, more shorts, et cetera. You can always do this later, but I recommend getting this out of the way. Now that you're on the page. So what you have to do is you either have to upload a valid ID, do a video verification where you show your face and all that good stuff, or you can allow your channel to build up a little bit of history and let it go through like that. But I recommend and what I always do is I always upload a valid ID, and it usually takes five to 10 minutes and then you get verified. But for sure, always make sure you complete this second one. Next one channel, advanced settings. We're going to mark this as no, the channel is not for kids. Unless your channel is for kids, but chances are it's not, we're always going to have this marked. We're going to go over to basic Info and we're going to set our country of residence up here. As soon as we've set that, we come down here and it's going to ask us to enter keywords. Now, these are keywords that pertain to our specific niche and our specific channel. This is how the YouTube algorithm finds us and is able to share our videos to people who are interested in the type of content that we post. It's very important that you put the right keywords in. In order to find the right keywords, I believe we've talked about this earlier in the course where you can use Google Keyword Planner, you can go to VD IQ, you can use Chat GPT. But I personally recommend that you use VID IQ to find your keywords and find literally the top performing keywords in your niche or in your subject. As soon as you found the keywords that you want to use, make sure you enter them in here and get as close to 500 as possible because this section only allows you to enter 500 characters. Get as close to 500 as possible. Once you've done that, let's move on to the next setting. Let's go over to upload defaults, advanced settings. Now, if the videos that you upload are pretty much all the same as far as category, and as far as the language spoken, then definitely do pick your category here so that you don't have to choose it when you upload. It just saves a little bit of time. Video language, pick your language, and then you're all set. I'm going to come down here, we're going to click safe and then we're going to come over to customization. So we're going to come down to the bottom here. If you don't have a section or a box that says popular videos, make sure you come over here to add section, click on this and add popular videos and take the popular videos tab. If it's down here, you're going to want to drag it to the top. This way, when people come to your channel, the first thing they see are your best performing videos. We're going to click Publish. Cool. We've officially optimized our channel so that the algorithm and our viewers can find us. Mm. 16. Securing a brand website: This next step is completely optional, but I do encourage you to do it because we look at YouTube as a business. We want to make money on YouTube and also outside of YouTube. As soon as you've chosen your name and you've created your account and you went through and you optimized everything, I want you to come over to go daddy or domain.com or any other website that sells domains and website. I want you to register your website. For us, it's nighttime gaming, which is probably taken. I'm going to try it and if it is taken, I'm going to shorten it. I'm going to abbreviate it to NTG YT, which stands for nighttime gaming YouTube. We're going to go NTG y T, dot com. The reason why you're looking to get a.com is because most people trust dot coms, as opposed to.net or.org or dot, dot com has been tested and it turns out that most people trust websites that end in.com. We're going to check this out. Ntgyt.com. Search Domains. Beautiful. It is available. Okay. Let me briefly explain why we're doing this. Again, this is optional for you, but let me explain why that this is very important. Because not only are we going to be making money on YouTube through CPM, RPM, ad revenue, brand deal, sponsorship, merch, superchat, things like that. We're also looking to create a business in the future. We don't have to do it right away. While our YouTube channel is small, we don't have to worry about our website. We just need to secure it at first so that we have it when the time comes. Outside of YouTube, we're going to want to sell courses, possibly offer services, merchandise on our websites, different webinars and free videos and anyway that we can provide value outside of YouTube is a great way to further your finances. You can be creative with it. Use your imagination. You can offer stories, there can be a log or a blog on your website. Chances are you're doing a faceless channel. You can always do blogs. You can do faceless webinars, different types of services. You can mentor and coach people. You can have your contact info on the website. The sky is the limit. You can create different programs through chat GPT and coding and there's an infinite amount of possibilities, but you want to be able to scale your YouTube business. Let's be honest, this is a business and we should treat our YouTube channel as a business. You're going to want to have something outside of YouTube in order to scale your business, in order to bring in hundreds of thousands, possibly millions of dollars per year, and you can do that through a website. Through a website, you can have sales funnels and all these value driven processes of bringing people into your community and providing massive amounts of value. So think about it. Go Daddy charges around 11 to $15 per year, but that investment, that initial investment can possibly turn into millions. It's always wise to secure your website before your YouTube channel gets big, because you better believe that as soon as your channel starts to grow, there's going to be people trying to poach your name. They're going to be going to go daddy and they're going to be trying to get your exact same name so that they can secure it and then they can sell it back to you. There's people on the Internet who do this. They go on Go Daddy and they're on there all day. Searching for names of up and coming businesses, and they secure these names and as time passes, they try to sell the name back to the person whose business is growing exponentially. Don't let this happen to you. Try to secure your name as soon as possible as soon as you create your YouTube channel, go ahead and make this investment in yourself. Trust me, it's worth it. 17. Securing a social media brand: Not only do you want to create a website with your YouTube name, but you also want to create multiple social media accounts and link them all together. The reason is because again, like the website, you're trying to build a brand. You're trying to create massive amounts of value for your audience. You want to go to Facebook and create a Facebook account or Facebook page that has to do with your YouTube channel and link it to YouTube channel. Go to TikTok to the same thing. Also, Instagram is very important. You're going to create an Instagram profile and link it back to your YouTube page. When you create multiple social media accounts, there's more chance for people to discover your channel. Therefore, more chance for you to make more money. Having a website, having multiple social media accounts, like Facebook, TikTok and Instagram, means that you can link all of them together, means that you can connect all of them and have the traffic driven from the social media sites back to YouTube or back to your website. Once they're on their website, they can buy courses, they can watch videos, or they can be directed back to YouTube to watch your videos. Please do yourself a favor and create Facebook, Instagram, and Tik Tok accounts. You can possibly do LinkedIn and other different social media platforms. But at least do the main three first. 18. Supercharge your channel #1: Hey, friends, another good way to supercharge your YouTube channel is to download the Tube Buddy extension. What we do is we simply go to Tube Buddy extension in our browser window. And then we click on the Google To Buddy extension, if you have Chrome. I believe it's set up for different browsers as well, but I think it works best for Chrome. You add it to your Chrome or your other browser. Once it's added, you can pin it at the top. When you click on a YouTube video, you come to the sidebar, you notice that just like the VDIQEtension, Tubudy has its own and it varies a little bit. So it's called video lytics. You have the compare tool. You have tools up here where you can search ranks, Share track or Vid to bit promotion, Advance embed. You have the total views for the video comments, likes, creator suggested rank tags, SEO score. You can use all this for research in creating your next video. This is the whole point of the Vt IQ and the T buddy and social blade and all these other extensions are to use them and utilize them for our own research. It even spans across to Facebook and it shows how many likes on Facebook it got, how many up votes, it got here. The channel has 10.3 billion views, 14.1 million subscribers, 13.5 thousand videos. Best practices tab, like VDIQ a little bit different. High Resolution thumbnail, info cards, screen comments, Facebook, captions, hearted comment, and chapters added. It also adds the tags that you can use different metrics down here and different tools. Videyti has the tags where you can just straight copy them here and add them to your channel if you have a similar video that you're going to post. And then below it, you have the VID IQ and all that good stuff. Again, two Buddy is very similar to a VDIQ. It's a little bit different. I prefer VDIQ. Some people prefer two Buddy. It's all good. I think they're pretty much both the same. But if you utilize both of them, you can really supercharge your channel. Because there are certain metrics that T Body has that VDIQ doesn't have and vice versa. There is a little icon up here that you can click on. It comes to the two Body dashboard, and it shows you different ways to explore the videos that you're currently looking at or explore the videos that you want to make. There's the keyword explorer, there's suggested shorts, click Magnet, thumbnail generator, which just like the VDIQ it's not exactly the best. Health report of your channel, video AB testing, bulk processing, COPA Center, comment moderation, best practices, video lytics. It has everything that you need to succeed. Mind you, do not strictly rely on Tube Buddy or VDIQ because you really have to know your stuff. You do have to know how to create titles and thumbnails and no video structure and all this good stuff. But these tools will help you. They're like your personal assistant. It's like hat GPT or Claude. They're there to assist you. They're there to add something extra to what you've already learned and put into practice. 19. Supercharge your channel #2: Next turbocharge tool is Social Blade. Now social blade is mainly good for letting you know approximately how much a certain channel makes. Right now we're on the BBC and once we've downloaded our social blade extension and we simply go to our browser, we enter in Social Blade Chrome extension and download it. Once we do that, there's going to be again, another side bar in our YouTube window. In this side bar, you have analytics like the grade of the video and channel, the subscriber rank. A video view rank, and of course, the most important metric when it comes to social blade. It's the one that I use to determine how much a channel makes more or less. It's the estimated monthly revenue. The BBC is clearing 15 to $255,000 per month. The way to use this metric is you usually go with the number in the middle. If it's 15,000 on the low, if it's 255,000 on the high, you usually take the number directly in the middle. And that's how much this channel makes with ad revenue. So let's say 140,000. That's around what the middle of this number is. The BBC every month makes around $140,000 just off of ad revenue. I mean, mind you, there's brand deals and sponsorships and the BBC is huge when it comes to their content. But just off of ad revenue, you can tell by social blade, they make around $140,000 a month. If a channel makes 1000-2 thousand a month, it's probably around 1,500. If a channel makes anywhere from $100 to 100,000, it's probably 50,000. Divide it by two and that number is probably what the channel is making. Just like VDIQ and just like to Buddy, it does have the tags down here that you can use. If you have a video similar to the BBC and you don't want to do your research through VDIQ or to Buddy, as far as tags and keywords go, you can come to a video like this, look at the tags and tell yourself, this is exactly what I need for my video because I have a video on the world's smallest Cat. If you really want to compare and really want to compete with the BBC's video, then go for it. Click the little paper clip down here and you've copied their tags and you can use it in your videos. But I always recommend that you possibly take some of these, don't use all of them, take some of them. The ones that you think will perform the best and you can always run these keywords through VID IQ or TubeBuddy to see the ranking score of the keyword itself. Use the highest ranked keywords and also come up with your own. So we've got the VID IQ browser extension. We've got the two buddy browser extension, and also we have the Social Blade browser extension with the combination of these three, you should be all set when it comes to analyzing your competitor's channel, analyzing your videos, coming up with different metrics and ways to increase your view count via keywords and metadata and tags and title and description and thumbnails and all of this. Again, like I said before, do not straight rely on these extensions, but use them as a personal assistant. Use them as a stepping stool to get where you want to go. As far as being successful on YouTube. 20. Supercharge your channel #3: Hey, friends. Welcome in. Let's talk about supercharging our channel. When I say supercharging our channel, what I mean is adding different extensions to our browser in order to give us different metrics like tags and keywords to help us understand our competitors videos and also our videos. The first one we're going to use is the VID IQ browser extension. If you don't already have it, what you do is you simply type into Google VID IQ. Extension. I believe this works for Chrome. It works for Firefox and possibly Edge as well. So when you click on the extension link, it comes to this. You click on Install Chrome extension or install whatever extension for whatever browser you have. Once it's installed, it's going to be set up in the top corner in Chrome, for example, because this is what I use. For the Chrome browser, it's going to be behind this little puzzle piece. You simply come here and you pin it to the top of your browser window. Exactly what this does is the following. When you go to a certain video on YouTube, let's pick, for example, the penguin. When you go to a certain video like this, what's going to appear on the right hand side of your page is a whole list of analytics and metrics. Now, the section for vidIQ here has an AI coach and if you have the paid version of VDIQ which is VDIQ Boost, you can actually use an AI coach for things like getting more subscribers to your channel and how exactly to do that. Ideas for videos, you can summarize the video that's on the screen, that's very helpful. You can analyze the hook of the video and possibly mimic the style. There's also questions like why did this video do so well or poorly or you can ask it a myriad of questions. So the AI coach is super cool and it's very, very helpful if you're just starting out with YouTube or if you're a seasoned veteran, it's also very helpful as well. Below it, we have the overview of the video, which shows around 3,500 views per hour. The video has 2.8 million views. The duration is 1.37. You have the thumbnail preview. You can always blow this up, download this and analyze it, or you can copy or mimic the style through mid journey by going to Mid journey and typing slash Describe and it'll tell you pretty much exactly what the thumbnail is made of when it comes to keywords. Also in the vidIQ section of your browser here, it gives you a VID IQ SEO score. This one's 88.7 out of 100. Obviously, the closer you get to 100, the better. It shows word count, it shows the link count, it shows screens, it has another little graph here. Then under this graph, you have one of my favorite features, which is the video optimization checklist. It shows how good the video is when it comes to working with the algorithm. For example, it has a title, it has tags, description is taken care of. It has cards in the video, it has end screens. It has a high resolution thumbnail. Is it shared on Facebook? No. It's public. It has a pin comment, but it does not have a hearted comment and you always want to strive to get all of these with the green checkmark. There's a controversial words tab which you can use if you upgrade your VDIQ. Then it has metrics like total views, average daily views, where the channel is, which country, the views in the last 30 days, it has the subscribers to the channel, the average daily subs to the last 30 days and the subscriber rank. Another very cool feature about this, which I use often to analyze the competitors channels of mine is I use the video tags here, and these are all the tags that they use within their video. The good thing about VDIQ is you don't have to actually go within the HTML code of the page, which we had to do before when you wanted to find the tags of a certain video or a certain channel, you had to actually go and dig around in the HTML code of the channel page and that was not fun at all. VidQ takes care of that for us completely. Topics, it lays them out in front of you, channel tags, no tags, and then underneath it has the YouTube recommended videos. That's only one feature of the VDIQ extension. Another one is towards the top. You'll see this a small section and it has different metrics like the year view, 60 minute views every 60 minutes, has the 48 hour views. It has the achievements for your channel. Every time you reach a milestone, it sends you a little trophy and a little certificate. Mind you, it is something small, but it's also something big because we're going to talk about in this course how small milestones, small achievements are actually big achievements. They're the brick they're the brick by brick achievement that build a YouTube empire. They're the steel beam that builds the bridge to cross over the canyon into YouTube and financial success. Small winds like this are very, very important and basically what this does is it keeps you motivated. When you see you've got 9,000 views or 300 subscribers, you get motivated and it gives you the determination and the drive to want to continue along your YouTube path. That's another small feature that's very important, in my opinion, about the VDIQ extension. Another one is you have this menu up here. And if you are low on ideas, you have the daily Idas tab. You have your competitors, which you can add different channels and different videos to this tab which shows you the metrics of their channel and it compares it to your channel. You have trend alerts, which of course, you can use for trend hopping and viral trends. You have Most view content. You can audit your channel, keyword inspector achievements, and of course, Q Academy if you have the paid version of VDIQ. So another cool feature about Vivid IQ extension is when you're uploading a video in YouTube studio, what it does is it gives you a score and it ranks your title on the length ranks, it ranks it according to keywords in different metadata metrics. It ranks your description, how good it is, how long it is, how many keywords it has in it, and it gauges how good your tags are. Um, what I mean by that is it tells you if you should add more tags, what tags to add, if your tags match up with your description and your title. What it gives you is these very specific metrics. That are linked to your tag count, your keywords, they want you to triple keywords in the title, description and tags. The amount of keywords in the title, which is for SEO and it's for the algorithm. The keywords in your description, the tag volume, it gives you a checklist of cards, screens, closed captions, monetization, which of course, you have to be a part of YouTube partner program, whether you've added it to a playlist and whether you've made it public. So it's a very, very useful checklist and a metric to help you determine if your video is set up for the best chance to succeed on YouTube, the best chance to get the algorithm to pay attention to your content. 21. Why are titles so important?: Okay, so why are YouTube titles so important? And there's a bunch of reasons, and let's go through them. Like thumbnails, YouTube titles are the doorway to your videos. I've said this multiple times in the course because it's extremely important to realize this. If your thumbnail and your title are not exciting enough, if they don't entice viewers to click, they're not going to watch your video. It doesn't matter how much work and how much effort you put into your video. If they don't like your title or thumbnail, they're not going to click on it. I know the feeling. I know the feeling when you've worked super hard on a video and you've put all of your blood sweat and tears and your passion into it and your heart and you're like, this is the video that's going to go viral. This is the video that's going to help people. And you put all this time into it and it gets ten views in the first week. It sucks. I know. It sucks. It's a bad feeling. Chances are, the reason why people didn't click on your video is because your thumbnail or your title were not enticing enough. They weren't exciting enough. Let's take this one, for example. How time works. Beautiful thumbnail. Colorful, straight to the point, and this title is perfect because it's short, it has emphasis, it has capitalization, and it leaves an open loop. What I mean by open loop is people want a question answered. When there's a question posed, they want to close this loop. It's a curiosity loop. They want the question answered. They're probably going to click on the video. The title doesn't give away the video time works by dilating the gravitational field of the cosmos. It doesn't leaves an open loop. It poses a question. This is why time doesn't exist, which again, invokes the curiosity of people. Remember, we talked about the four emotions, curiosity, fear, desire, and humor. This invokes the curiosity, emotion within people. So this is the right title, in my opinion. This one on the bottom, time is based on the rotation of the Earth. It's not. It's not good because it's long. It's basically explaining what time is based around and it's giving away the video. Let's maintain a little bit of secrecy, a little bit of mystery because this is how it works. People's emotions flare up when they have a burning lingering question from an open loop, and it's a really, really effective way to get clicks from viewers. Reasons why titles are so important and I can't emphasize this enough. Titles just like thumbnails, as discussed in the previous section, are super important and there's a myriad of reasons for this. Number one is first impression. First impressions are critical, critical, they're extremely important in the fast paced world of online content and consumption. When viewers scroll through their YouTube feeds or search results, they make split second decisions about which videos to watch. Again, most of the time, when viewers scroll the YouTube page, they're not making conscious decisions. If they're mindlessly scrolling, they're relying on their subconscious mind to make decisions for them, which is 99% of how the human mind works is based around the subconscious mind. Now, if they're consciously looking for videos, for example, how to get six Pack apps or how to be an effective listener, they're going to consciously click on titles and thumbnails. Now, a lot of us mindlessly scroll social media, we're relying on the subconscious mind to pick thumbnails for us. When we make split second decisions about which videos to watch, that's coming from the subconscious mind. Your video title is often the very first thing they see and it serves as the digital storefront of your content. It's basically selling your product or your video, or your service, or your knowledge. If you don't have a good front, if your store front is not clean and kept up, people are not going to want to come inside your store and spend money. And we have to view people who watch YouTube as customers. 22. Title Discoverability: So the second reason why titles are so important is because of discoverability. Titles are the primary means by which viewers find your content through searches and recommendations. When users type keywords into the YouTube search bar, the platform's algorithms scan through millions of videos to present the most relevant results. It's important to realize that titles are, in fact, the primary means by which viewers find your content. Because obviously, we can't search for thumbnails. YouTube or Google does not have that feature yet, the thumbnail search feature. We have to rely on titles, which means we have to know our search engine optimization terms, SEO terms, and we have to know our keywords, different keywords that we can use to bring our videos to the forefront of our viewers. So crafting titles that include these keywords increases the likelihood of your video appearing in search results, effectively shining a spotlight on your content. Moreover, YouTube's recommendation system heavily relies on metadata. That includes titles to suggest videos, viewers history, engagement patterns, and things like that. Usually, when we optimize our titles with relevant keywords and different types of compelling language, we can increase our chance of our video being recommended to the users who are likely to find it interesting. So I want you to consider one thing. When a viewer searches for a particular topic or clicks on a related video, the first thing they see is the title, just like the thumbnail. It's the doorway to your video. If your title effectively communicates that your video addresses their query or interests, they are more likely to click on it. Thus, driving traffic to your channel. I think discoverability extends far beyond the confines of YouTube or the platform itself. Titles that have great keywords and are in tune with search engines like Google actually go further than YouTube. They can go into Facebook, they can go into Instagram, at the TikTok and different other social media platforms. So having great keyword and search engine optimization terms is crucial for our titles and for our discoverability. So basically, in essence, the discoverability of our YouTube titles is a gateway to reaching a broader audience. Strategically crafting titles that are optimized for search and recommendation algorithm, we can all increase the visibility of our content and enhance our chances to attract not only returning viewers but also new viewers, which is how our channel grows. Our channel mainly grows through new viewers and those viewers subscribe and they comment, like, and share. Algorithm begins to pick up on our videos and it begins to recommend our videos to more and more people. So discoverability is a huge factor when it comes to crafting the perfect itle. 23. Click through rate on titles: Let's talk about CTR, which means click through rate. A well crafted title can have a significant impact on our video CTR. Now, click through rate is basically how many times a person clicks on our video? How many times our video gets clicked on? That's the CTR. When viewers are presented with a list of videos to choose from, they often make a split decision based on the title alone. Again, we're going to see this word quite often, split decision, I want you guys to think of the subconscious mind whenever you see this word. Whenever you see viewers scrolling the YouTube page, I want you to think of the subconscious mind and making split decisions because that's exactly what happens when people scroll YouTube they make split second decisions based on the title alone, which is based on the emotions that they feel in their subconscious mind. Your title needs to stand out amidst the competition and compel viewers to click on your videos over others. Et's be honest, there's a lot of videos out there. There's so many videos out there with great titles and great thumbnails and you have to give viewers a reason. Why do they want to click on your video? Why is your video and how is your video any different than somebody in your niche who made the same exact video? Let's take, for example, you're playing a video game, Grand Theft Auto and your competitor's video claims that they have different tips, tricks, and hacks to go godmde. In the video game, for example. Your video title has the same indication that you have tips, tricks, and has to go Godmde in Grand the auto. Now, why would people want to click on your video as opposed to your competitions video? Is your thumbnail better? Is your title structured better? Is there more viral buzzwords and search engine optimization words? Are there better keywords in your title? Again, CTR means click through rate. It's the number of times your video is clicked on versus the number of times your thumbnail and title make an impression on someone's YouTube page. So an impression is basically when somebody is scrolling the YouTube page and your thumbnail and title pass in front of their eyes. That's all an impression is. And you'll see on your YouTube analytics page, you're going to get way more impressions than you will clicks. There's a ratio, CTR versus impressions. When you see the number of impressions, let's say it's maybe 10,000, 10,000 a day, 10,000 people per day see your thumbnail and your title. Then you're going to see on the bottom the CTR. And then between these between the impression and the CTR, you're going to see a number like 5% or 3%. The percentage is the percentage between the click through rate and the impression. It's the impression versus the click through rate. There's a bunch of math involved, but just know that the percentage of your CTR is all that's important. Here's a couple of example titles. Check out how I do my special effects. Ah. Again, it's a little bit vague, it's not very exciting. How I hack my own special effects, the easy way. Now, this is a title that I definitely would want to click on. It has the word hack, which is a buzzword and it's capitalized, so it immediately brings people's attention to it. Easy way, everyone loves easy. Nobody likes the hard way. Even though sometimes the hard way is the best way to learn, we all want to learn the easy way and we're all drawn to words like this. We're all drawn to the word hack or tips or tricks. We're all drawn to the word easy and we'll go over buzzwords a little bit later in this section. Also something that I wanted to touch upon was clarity. When you have a clear and concise title, it's more likely to grab viewers. A lot of viewers are not looking for complicated and convoluted titles, arithmetic, mental gymnastics. People are not looking for that. They're looking for something easy, something that conveys the message, something that could be understood while mindlessly scrolling YouTube or easily understood from somebody who literally just woke up from a very deep sleep. Compelling language. Using compelling language in your title can increase its appeal and also entice viewers to click. For example, words that invoke curiosity or urgency or emotions like fear, desire or humor. These types of languages and these types of buzzwords and keywords in a title can absolutely provoke viewers to want to click. Another thing that we're going to discuss is keyword optimization in the future section. And the keyword optimization is extremely important. So comparatively to a lot of the other subjects that we will discuss. So when you see CTR, just know that it means click through rate. It's how many times your video is clicked on versus the number of times your thumbnail and title make an impression on someone's YouTube page. Now, when it comes to the algorithm, the algorithm looks for a couple of metrics. In order for you to get the algorithm to fall in love with you and your videos, you have to increase your click through rate. You have to increase your watch time retention. It's the amount of time that people are on your video actually watching your content. The CTR, which is click through rate, and the retention time, which we'll go over later, are very important metrics when it comes to having the algorithm favor your videos over your competitors videos. 24. Viewer expectation : Let's talk about viewer expectation. Viewer expectation, when it comes to this, titles serve as a promise to viewers about the content they are about to consume. Now, whenever we see the word viewer, I want you to think of the word customer because that's basically what viewers are. YouTube viewers are customers and they're voting with their dollars. Every time they click a video, every time they click a thumbnail, they're spending money, basically, maybe not directly, but indirectly. What I mean by this is when they click a video and there's ads that come on the video, the algorithm basically tells the advertisers that people enjoy this video, that more people are clicking on this video. The more people click on the video, the more ad revenue advertisers make and the more money you make. Viewers are essentially customers and we should always associate the word viewers with customers like they say, at least in the United States, customers are always right and that's true when it comes to YouTube. When you look in your comment section, when people leave different comments, whether they're negative or positive, you should always pay attention to them. Now, mind you, if people are spamming the comments and they're leaving massive amounts of negative comments that have nothing to do with the video and they're attacking you on a personal level, then obviously that's a different story. But if people are leaving constructive criticism in your comments, absolutely. You should treat them like customers because they are the ones that pay, maybe the majority of our bills as YouTube creators. When viewers see a title, they form expectations about what the video will be about, its tone and the value it will provide for them. That's another keyword, value. When people come on YouTube, they're in the mid state of learning. YouTube is unlike other platforms like Instagram, Facebook, Tik Tok, where the majority of people go to just mindlessly scroll. YouTube, on the other hand, is a platform where people go to learn. It's more of an environment that people want to go and try to improve themselves. There's How To videos on YouTube, there's videos of tips and hacks and there's other videos of how to improve your mental state, your physical well being, how to improve your spirituality. YouTube is a place of learning and it's basically a school, and there's a reason why people call it YouTube University. Again, when you're on Facebook or Instagram or Tik Tok, for the most part, people go on there to just mindlessly scroll and consume mental junk food is what it is. When people are on YouTube, they're expecting value when we write our titles and we create our thumbnails and we create our videos, we need to deliver as much value as possible. Therefore, it's crucial for the title to accurately reflect the content of your video while also sparking curiosity and intrigue. I hear this a lot. I hear people getting upset on YouTube from different types of clickbait thumbnails or titles and titles that have absolutely nothing to do with the video. And just know that if you have a clickbait title, yes, maybe at first, you will get a barrage of clicks and your CTR will be pretty high compared to your impressions. But in the long run, your videos will suffer. That's because people will most likely click on your video, find out that it was, in fact, clickbait and then click off. Leaving your retention to suffer, or they won't comment or they might dislike your video, which shows the algorithm that people are, in fact, not happy with your content. There's other ways that people show their dissatisfaction when it comes to YouTube videos and the algorithm picks up on that and it knows exactly what people don't like and what people do like when it comes to videos. Viewer expectation is very important. You always want to exceed your viewer expectation. You always want to overdeliver when it comes to your title. When we create our title, we're creating the title first and then we're creating the video based around the title and we always want to keep it consistent. 25. Title shareability : Let's briefly discuss shaability. Shaability refers to the likelihood that viewers will share your videos with others on social media platforms, messaging apps, or other channels. Now, for YouTube channels in the YouTube studio, there's a section that shows you if your video traffic is coming from other platforms like Facebook or TikTok or Instagram or even Whatsapp. And a lot of times people share your videos through these platforms. YouTube titles play a crucial role in determining a video's shaability as they are often the first thing that viewers see when deciding whether to share a video with their network or not. What I find that YouTube titles invoke the most within people is different emotions that have to do with memorability. A catchy or intriguing title, for example, is more likely to sick of your minds, making them more inclined to share with others than a non catchy title. When viewers often encounter a title that sparks their curiosity or possibly resonates with them emotionally, they're more likely to remember it and pass it along to friends, family, and possibly their followers. This thumbnail down here, New Apple Technology is the greatest. Well, I like the thumbnail. The thumbnail is catchy. It has the split screen. It has the brand new technology, which is the Apple Pro VR goggles. Yeah, I'm digging that. But the title, not so much. New Apple Technology is the greatest. Well, you're telling me it's the greatest and you're showing me that it's the new Apple VR headset, but I'm not really intrigued with your title. Now, the title below it, why the new Apple VR will revolutionize the world. Anytime a title has revolutionized the world, I want to click on it. It doesn't matter whether it's an Apple product or the product that was made by Xbox or Playstation, or it has something to do with a certain diet or possibly different tips and hacks that will revolutionize the way that you think about the world. When it has this keyword in here, essentially, it's a buzzword, revolutionize the world, change the world, flip your world upside down. When it has these buzzwords, it makes me want to click. The shareability within a title also should invoke emotional appeal within people and titles that evoke strong emotions such as humor, fear, desire, and curiosity. Even emotions like awe, excitement, and empathy are way more likely to be shared on social media. When viewers feel a strong emotional connection towards a certain video or a certain title, they're more likely to be shared. They're more likely to share it with their family and friends. Now, remember, as a link to shaability, you want a title that invokes shareability, that invokes an emotional bond that makes people want to share the video. But it can't just be the title itself. It has to be the whole thing. Remember, the title is very important in order to get viewers to click on your video, and so is the thumbnail. The thumbnail is equally important as the title. Maybe more, maybe less, but it's always up for debate. Not only do you want a title that has shaability in it, you also want a video. That brings massive value and also invokes emotional bonds and resonance that makes people want to share the video with others. Because when people share videos, they are communicating on a personal level with their friends and their family and their peers and they're basically inviting them into their own world and telling them, Listen, this video means a lot to me and I want to share it to you and I hope that it's going to mean a lot to you. So within our title, built within the structure of our title, we should have emotions that are kicked up by our viewers that promote the wanting and the longing to share our video. 26. Title branding : Let's talk about branding and consistency. Branding and consistency are crucial elements of a successful YouTube channel. Now, when I say branding and consistency, what I mean is that when you put out a handful of videos and when you're used to writing titles and designing thumbnails and you're used to how YouTube works, you're going to come up with your own style of title as far as structure and wording, different ways to invoke emotional responses in the viewers. So your title is not just a description of your video content. It's also an opportunity to reinforce your brand identity, reinforce that word is going to come up over and over again in the YouTube course because when we reinforce a brand, what we're basically doing is we're showing viewers that we are consistent in making certain types of videos, videos that are structured a certain way, thumbnails and titles that are structured a certain way, not only does it benefit our CTR, our click through rate, and our ad revenue and our subscribers, but it benefits us in the sense that get approached by more people who are willing to sponsor our videos, who are willing to give us brand deals, which we've discussed in a previous section of the course, how brand deals and sponsorships are another huge way to monetize our channel. There are channels out there have literally 1,000, maybe 2000 views, which is not that much on YouTube in the bigger scheme of things, yet they are still profiting a lot when it comes to their channel because brands want to work with them. Brands know that small channels have loyal following and when people have loyal followings, they know that there's a lot of money to be made with these channels. So when we reinforce our brand with our title, we're doing ourselves a favor. We are investing in our business. When you see reinforce your brand, I want you to think of investment in your YouTube channel, and our YouTube channel actually is a business. YouTube channel is a small business, believe it or not, YouTube channels are some of the most lucrative businesses in the world as far as not having any products to sell as far as not really having employees to take care of and deal with and all of these other variables that come with running giant and possibly a exponentially large, successful YouTube company. Let's take a look at the thumbnail down here. Viral. Straight to the point, nice bright text going on here. They have the Premiere Pro. They have the other app. I'm not sure which app that is. How to edit with Premiere Pro. That's not really exciting. It doesn't evoke or elicit any emotional reaction within. Now, the other title, the easy way to make viral videos. Remember, we talked about this word easy. Everybody wants easy, nobody wants hard, especially when this word is capitalized. Easy is a buzzword. Plus, it's capitalized. It draws the viewers attention. The easy way to make viral videos. People want to make viral videos easy. This is a no brainer, and it is easy to make viral videos if you know what you're doing, if you can structure your titles correctly, if you know how to create engaging and exciting thumbnails. This title in general is very, very captivating. The easy way to make viral videos, beautiful. Perfect. 27. Mobile optimization for titles: Okay, so why is mobile optimization so important when it comes to title? Let's talk about it. With an increasing number of viewers accessing YouTube on mobile devices, optimizing your titles for mobile is crucial for capturing and retaining viewers attention. Let's pay attention to these two words, capturing and retaining. Statistically speaking, most people who watch YouTube videos are watching them on a mobile device, whether it's a tablet or a cellphone. More and more people are pulling away from the modern desktop and the use of the mouse. To get their fix of social media. Remember, we only have a very small window to capture the attention of viewers. Now, how do we capture the attention of viewers? Well, if we're on a cellphone, when it comes to titles, we want to remember a couple of things. Cell phones have very limited screen space. So knowing that we have a limited amount of screen space, we're working with the idea that people are looking at their cell phones and they're more than likely scrolling through social media extremely fast relying on their subconscious mind to pick up on these subtle clues. When I say subtle clues, I'm talking about the structuring of the title, the keywords and the phrasing of the title and the thumbnail as well. So while people have their cell phones in their hand, they're mainly using their two thumbs and people are getting more accustomed to writing emails and clicking on videos and playing video games with the cell phone with their two thumbs. When we do a structure and come up with a title, we need to remember that our titles need to be thumb friendly. Now, what do I mean when I say thumb friendly? Mobile users primarily navigate using their thumbs. This much we know. Essentially, we need to consider how easy it is for them to interact with our titles. Titles that are long or titles that are very drawn out. They tend to use smaller fonts and they're probably difficult for users to either read or click on. As we discussed earlier, the shorter the title, the better because when people scroll with their mobile phones, they're looking for very short, concise and straight to the point titles. If we have a title like this, we finally figured out all religion as opposed to something like we finally figured out that aliens are probably God and God is aliens or something along that line. We don't want to click on that. We want to click on a title that's short, especially if we're scrolling on our cell phones. We need this title to stand out immediately as we're scrolling because all of us have 1 million things to do. We have 1 million thumbnails and titles to look at throughout the day and we don't have time to look at long drawn out titles. We want something short, we want something concise. Also, keep in mind the scrolling behavior of people. Mobile users, they tend to scroll very quickly. Again, making split second decisions. Make it subconscious decisions about which video to watch. Now, your title absolutely needs to grab their attention and convey the value of your video within the fraction of a second. When we're scrolling, we need our subconscious mind to be able to pick up on a title instantly and have our subconscious mind relay it back to our conscious mind and say, Hey, this is exactly what we want or this is exactly what we need, or this actually invokes a certain emotion within me. Another important thing to remember when it comes to mobile optimization of titles is that when we do scroll YouTube, there is, like I said before, a very limited amount of space on our cell phones. In order to capture the attention of viewers, we need to put buzzwords at the very beginning of our title. Let's say this is our cell phone here. When we're scrolling, more than likely the title is cut off. We can't see this over here. We can't see this area. But we can only see this area. If we want to capture the attention of viewers, let's put our buzzwords out in front. We finally figured out all religion. They see finally and they're like, finally what and they want to click on the video or in or revealed or this is shocking. We always want to put our buzzwords at the front of the title. Yes, absolutely, we want to spread out our buzzwords throughout the title. But let's think about our fellow viewers, our fellow customers on their mobile devices. Let's put our buzzwords in front to make them want to click, to make their subconscious mind pick up immediately on the buzzwords and make us want to view the video. Another thing that I wanted to mention that's also important is the longer your title, the longer it takes to load, especially for people who have slower cellphone service, they have a bad cell phone company or a cell phone company that is not exactly a superior. It takes longer for their YouTube feed to load. But if you have a short title, that short title takes a lot quicker, trust me, a fraction of a second when it comes to loading of the title is all that you need when it comes to somebody wanting to engage and click on your video. So when it comes to mobile optimization, let's remember our customers, our viewers, when it comes to writing our titles because most of them are on their cell phones. 28. Title testing : The last reason we're going to cover is testing and iteration. Titles are not set in stone and as you progress on your YouTube journey, you'll learn this. They are dynamic elements that can be continuously refined and optimized to improve their effectiveness. Viral title ideas are always shifting, changing depending on the environment world, and people's ability to recognize trends. They're always. They're always shifting. One year it can be a certain thing, another year, it can be something completely different. It's important to always test your titles. Always shift from one to the other, always continue to improve upon your title writing skills and the types of titles that are actually trending versus the ones that are trending couple years back. A quick example, is this one right here? YouTube algorithm, tips and tricks. Now, mind you, a short title is always best because it's built for mobile optimization. It's built for optimal functioning and optimal recognition of titles when it comes to the subconscious mind. But sometimes longer titles actually do the job a little bit better, especially if they're worded and phrased correctly. Let's take this one, for example. This YouTube algorithm will blow your mind. Beautiful. I love this phrase. Again, this phrase can be used in various types of titles. This YouTube algorithm, hack will blow your mind. Replace this with this keto diet or this hack for Grand Theft Auto, or this method of talking to your girlfriend will blow your mind. Blow your mind is always an effective way to get somebody to pay attention and more likely than not, get them to click. This one, not so much. The YouTube algorithm, tips and tricks. YouTube algorithm, tips and tricks. It's not fun. It's not exciting. It's not engaging. I don't want to click on it. I'm sure many people who see this title, they don't want to click on it either. They want something exciting, something that will blow their mind effectively because in this fast paced world of constant dopamine rushes, we're looking for that thing to blow our mind. We're looking for that thing to create a sense of awe and excitement within our world. If you write a title for your video and you find that it doesn't work, let's say you post a video on Monday and by next Sunday, you only get 20, 30 views, then change your title, try something new. Shift and change your perspective, change the title, change the wording, possibly go to one of your competitors YouTube channels and take an example or take inspiration from their titles and reword it and revamp it and make it your own. But you can always change the title later. It's important to keep testing different titles, keep experimenting and keep shifting and pivoting and changing your perspective when it comes to viral titles. 29. Title emotions (Hypnotize the viewer): Titles invoke the four emotions, just like thumbnails. Remember the four emotions guys that we talked about, fear, curiosity, desire, and humor. Let's take a look at some examples of these titles that work. Fear title examples. The terrifying truth behind. It's another buzzword. Revealed, it's another buzzword. Surviving the scariest blank, my nightmare experience, the top ten most haunted blank that will make your blood run cold. Desire title examples include Achieve your dreams. Here's another buzzword that's capitalized, the Ultimate Guide to blank. I think this can be used for pretty much any niche if you use your imagination and get creative with it. Discover your passion, finding blank in a chaotic world. Again, this can be used for pretty much any niche that you make videos in. Curiosity title examples include, you won't believe what happens when you Blank. This can be used for any niche as well. This is a very strong one. This is a very strong one because it invokes major curiosity within people and it makes them want to click. The shocking truth, another create buzz word right there. The shocking truth about blank expose, Unlocking the mysteries of Blank, the quest for answers. Humor title examples are holy Guys, believe it or not, words like this, curse words that are bleeped out with an asterisk are very, very popular on YouTube and it makes people want to click. Especially the F word. I don't know what it is about the F word, but the F word in titles that is bleeped out gets a lot of clicks. Holy the funniest blank of all time, world's funniest compilation, what the F is going on. This is another one that gets a lot of clicks because it's a buzzword and it's a word that people associate with emotion. Of course, there's 100 title templates that you guys can use. You can get creative with it. You can straight up use them word for word, or you can change up the words and these are in your bonus section. 30. Title emphasis (Be BOLD!): We put emphasis on certain words in a title. Capitalizing or highlighting certain words in YouTube titles serves several important purposes. The first one emphasis. Capitalizing or highlighting words draws attention to them. Now remember, we're coming from the place of the subconscious mind. When people are mindlessly scrolling YouTube, we need to set up a title that is automatically alive and attractive to the person who is mindlessly scrolling or the person who is basically half asleep. Making them stand out more prominently in the title. This can be particularly useful for highlighting key terms, phrases, or keywords that are most relevant to the content of the video, and we'll go over this here in a little bit. The second one is readability. In a C of texts, capitalizing our highlighted words can make the title easier to read and understand at a glance at a glance, again, which means working from the subconscious mind. They help break up the text and provide visual cues that guide the viewer's eye improving overall readability. Another reason why emphasis in highlighted words is so important is because of clarity. Capitalizing or highlighting important words can help clarify the meaning or intent of a title. When somebody is reading a title, a lot of times they just skim it. They read it really fast and they let their subconscious mind pick up on the meaning of the title itself. But when we capitalize words, the mind is more likely to pick up on the meaning of the title. It allows you to emphasize the most crucial aspects of the video, ensuring that the viewers quickly grasp the main point or value proposition, main point or value proposition. This is what we want to aim to highlight within the title. Another one is search visibility. Capitalizing or highlighting words in your title can improve its visibility and search results. When people are scrolling on the YouTube page 1 million miles an hour, their subconscious mind and their brain usually stops on words that are highlighted, that are bigger. The ones that stand out and say, pick me, search algorithms often give more weight to capitalized or highlighted words, making them more likely to match search queries and appear higher in search rankings. This is absolutely true and I've seen it 1 million times on YouTube, where there's videos where people put their title in all lowercase letters and there's the videos that people put their titles with emphasis and with highlights and those types of titles gets the most attention. Click through rate. Emphasizing certain words can increase the title's overall appeal and entice more viewers to click on the video. By drawing attention to the most compelling aspects of the content, capitalized or highlighted words can boost the video CTR and drive more traffic to channel. This is absolutely true. Remember, we talked about click through rate, which is one of the metrics that the algorithms use to determine if your video will go viral or not. Another one is visual impact. Capitalized and highlighted words add visual interest to the title. They're more exciting, they're more eye catching, they're more memorable. They create contrasts and emphasis that make the title more visually appealing and engaging for the viewers. When we're looking at a title, we want a title that's exciting, something that gives us a little bit of up and gives us a little bit of down. This is what we're looking for, whether it's in life or whether it's scrolling YouTube. We're looking for emphasis and we're looking for titles that appeal to our eye, that appeal to our emotional senses. So again, clarity, search visibility, click the rate, which is a very important one and visual impact. Here's one. This YouTube algorithm hack will blow your mind. We've talked about this being a buzzword, a very powerful buzzword, blow your mind. Another one. We finally figured out all religion. Finally is the keyword here. Finally is another buzzword, but it's also capitalized, which brings attention. We talked about mobile optimization where people who are using their cellphones to view YouTube. They only have a certain amount of space, very limited screen space. The first section of the title, we always want to add buzzwords. We always want to get straight to the point. We always want to capture the attention of the viewer within the first section of the title. Because remember, this is the cell phone screen. The title is usually cut off here and they can't see all of this right here. They can only see from here, on out. We always want to put our buzzwords in the front. We always or most of the time, we want to capitalize and draw emphasis to these words that are in front of all these other words. How to survive at sea with no water, capitalize, survive, capitalize no water. If they're scrolling the YouTube page, and their subconscious mind automatically picks up survive and no water. If they pick up nothing else, if they don't pick up any of this they will pick up, survive and no water buzzwords survive. No water is not really a buzzword, but the subconscious mind picks up on these two. 12 foods that will change your life. Yes, I love this one. I love this one, change your life. You'll see a lot of titles like this scattered throughout the platform. And you can put anything in front of this. You can put 12 exercises that will change your life. Ten different technology hacks that will change your life, so on and so forth. But having this buzzword is a very, very strong one, and capitalizing, especially, makes people's eyes automatically drawn to this. 12 foods that will change your life capitalize. You want to emphasize the most important words in your title. No water, change your life. Finally, blow your mind. Also, use highlights to emphasize a point or point out a personal quote. When you quote words or quote phrases, those are always a little bit more trustworthy for obvious reasons. 31. Title impressions: You only have a fraction of a second to make a good first impression when people scroll the YouTube page. Let's take a look at how to increase our first impression. You see what happened there? I subconsciously saw this word and I associate it with exactly what I'm talking about or what I'm thinking about. This is proof that these words actually work, words that are capitalized because as I was looking up here, my subconscious mind was focused down here. I wasn't consciously looking at this word, but my subconscious mind picked it up immediately because it's capitalized. How to increase daily energy by ten. Notice how the thumbnail and title both bring different messages to the viewer. Try it once and you'll do it every day versus how to increase daily energy times ten. If the viewer doesn't immediately see the title, then they might click on the video because of thumbnail. When viewers scroll the YouTube page, some of them look at thumbnails, some of them look at titles, some of them simultaneously look at both, but it's all dependent on the viewer and I don't think there's statistics out there that actually say how many people look at the thumbnail versus the title. But let's cover both of them for good measure. The next one says five things not to do in 2024 and then the thumbnail says warning YouTubers. This is another good one that we've covered in the thumbnail section that people pay attention to. They pay attention to warnings and hazard symbols like this one. Not only that, it has bright colors that contrast with the background of the thumbnail. We're given a couple of chances to make a good first impression in the fraction of a second that people see our videos on YouTube page. Let's make our thumbnails and titles with different messages, but with the same meaning. So this is one of my favorite thumbnails and titles for obvious reasons. This is very eye catching. It has bright colors and contrasts and it immediately captures the viewers attention when they scroll past it. The wrong title for this thumbnail or the one that I believe that less people would click on is how to never feel tired again because it's redundant. This is the same message as this message. If people scroll YouTube and they don't like this message, well, they're definitely not going to like the title. But if they don't like this message, they might like the title and vice versa. If they don't like the title, they might like the message in the thumbnail. We get two chances to impress our viewers. This other title is, in my opinion, the correct one. This one hack will change your life. Not only does it have buzzwords, and buzz phrases, but it's different than the thumbnail. It makes a second good first impression. Never feel tired again and this one hack will change your life. The title is a lot better because it gives an opportunity to show a brand new perspective of the video to the viewer. We are approaching the viewer's emotional response from different angles. Angle number one, just in case they look at the thumbnail and here's angle number two, just in case they look at the title. 32. Listicle titles (Viewer behavior): The mystical listicle. Now, what is this besides a funny sounding phrase? A listico is a style of writing or content presentation that presents information in the form of a list. This title tactic heavily relies on human psychology and the way it is oriented. Humans are creatures of organization and anticipation. Let's remember these two words. We love to see things listed out, whether they are YouTube, tips and tricks, hacks or lists of greatest restaurants to eat at. There's something about the psychology of the human brain that absolutely loves this. We love lists. We love things that are listed out like five hacks to improve your memory or ten of the best foods in India, you should try. So examples of this would be five everyday hacks to make life easier. These are buzzwords, hacks and easier, ten signs that your crush likes you, three easy steps to get six pack apps. Another buzzword right here, the five spiciest peppers in the world. Five, ten, three, and five. Simple. All we do is list out things in our video, the seven steps to six pack apps, the five steps to make the best cookies in the world. So why are these so effective? We're going back to the human psychology and subconscious mind. Cognitive ease. The list provides a structured format that is easy for the brain to process. Humans have limited cognitive resources and they tend to prefer information that is presented in a clear and organized manner. Lists often offer a sense of cognitive ease as they break down complex information into bite size chunks, making it easier for people to understand and remember, which brings me to this next one chunking. Isticals leverage the psychological principle of chunking, which involves breaking information into smaller and more manageable chunks. Chunking helps reduce cognitive load and allows people to process information more efficiently. By presenting information in a list format, listicles make it easier for individuals to absorb and retain key points, absorb and retain for the subconscious mind without feeling overwhelmed. Other reasons why listicals are so very crucial to YouTube titles is scannability. In today's fast paced world, people often engage with content in a non linear fashion, quickly scanning headlines and bullet points to find the information that is relevant to them. Remember we talked about how fast people scan the YouTube page. This is that right there, scannability. Curiosity and anticipation. Lists have a built in sense of anticipation as readers are motivated to discover what each item on the list entails. This taps into human desire for novelty and curiosity, driving engagement and keeping readers interested throughout the entire list. Listicals often use headlines that tease intriguing or surprising content, further heightening anticipation and curiosity. Again, we're dealing with humans who have human emotions, anticipation and curiosity. Another one, another strong one is a completion bias. Humans have a natural inclination towards completion and closure. This is just built into us. It's built into the existence of the human species. Listicals offer a sense of satisfaction and accomplishment. Human emotions as readers progress through each item on the list, ticking off boxes mentally as they go. This is a super strong reason as to why listicles are very important. People mentally tick off boxes as the video progresses. This completion bias encourages continued engagement and motivates individuals to finish reading the entire list. Let's say you have five important hacks to understand the YouTube algorithm. They know that the fifth one is probably the one that's the least important. As you get down the list to number one, they get more and more relevant and more important. People's completion bias and they're wanting to complete certain tasks plays a huge role when it comes to incorporating listicles inside of your title structure. 33. Leveraging trends in titles: Let's talk about title trend hopping. This is a very good way for new channels, especially to get thousands, possibly millions of views when they're just starting out to gain those thousand subscribers to get monetized. I do see a lot of new channels doing this. What they do is they take current viral trends and hop on the bandwagon to get massive amounts of views to their videos. Every specific niche on YouTube always has something trendy or viral going on at any given time. If you hop on trends, quickly, if you're the first one to hop on a certain trend and put it within your title and make a video about it, your video can absolutely get millions of views. It doesn't matter if you are at zero subscribers. The algorithm does in fact favor people who have trending topics within their metadata, within their description, within their tags, and within their title. This is a way to this is a quick way, as a matter of fact, to gain subscribers and to gain views and to get the algorithm to know that you're in fact serious about your YouTube channel. Here are some example channels like news channels, crypto, technology, cars and planes, challenges is a big one. Gaming health current events. Is another niche that I see a lot of people making tons of cash and music and celebrities, of course, everybody loves celebrities and their music videos and different current events when it comes to their celebrities. Where do I find trends? There's two methods that I use and that I think the majority of YouTube creators use, and those are Google Trends and VID IQ. Google Trends is a popular way to identify current and breakout trends across the Internet and YouTube and we will learn how to use Google Trends here in a bit. It identifies with pinpoint accuracy. Exactly what people are searching for in any given niche at any given time. Now, mind you guys, Google is a multibillion dollar company and they have such a sophisticated algorithm, probably one of the best algorithms in the industry. It's obviously debatable whether Google is number one when it comes to the power of their algorithm. But we all know when we're searching for something more times than not, we're going straight to Google. Google Trends has the information. They have the power, they have the algorithm to tell you exactly people are searching for. Google is number one in the world when it comes to being the most effective and the most used search engine. The next one is VDIQ your best friend for YouTube. VDIQ is literally the most used YouTube tool, I believe, for all successful YouTube creators. VDIQ can be utilized to find current trends. This tool is geared more towards the YouTube platform and finding trending topics and niches that are currently gone viral. You'll see as you explore the VID IQ platform, you'll find out exactly how to find different trends and how to spot different videos that are hopping on these certain trends at any specific point in time. VidIQ guys, get to know vidIQ make it your best friend because this guy right here will help you tremendously with the growth of your YouTube channel. Remember, guys, the YouTube algorithm loves trends. The reason why it loves trends so much is because trending videos and trending topics get millions of views, and those millions of views equate to billions of dollars for YouTube and essentially creators. The more views the video gets, the more money that YouTube makes and the more money that creators make. 34. The #1 title rule: So let's briefly discuss probably, in my opinion, the most important rule when it comes to making YouTube videos. Not only do the most influential creators follow the same exact rule, but this rule is applied throughout the world. When creators make videos on YouTube, they usually make the title and the thumbnail after they make the video, and this is wrong. Let me explain why. If you're walking on the street and you pass by a store that's dirty or it's unorganized, chances are you won't want to go inside that store. Now, on the flip side, if you walk past the store that's clean and it's bright and it's inviting, then yes, you might want to go inside that store and spend your hard earned money. The same principle applies to possibly dating somebody. If you're on a date and your date shows up very sloppy and dirty and smelly, chances are you won't want to see them again after that, or you probably might cut the date short. You're shopping on the Internet and you're scrolling a web page and you see products that are not exactly represented in the light that they should be. If the photo is not exactly the best, if the lighting on the product is not exactly the best, chances are you won't want to click on that product and buy it. We're trying to put our best foot forward when it comes to our videos. We're trying to dress in a tuxedo, as opposed to dressing in pajamas and crocks. Let's be honest, our best foot forward is the way that people perceive us. These are first impressions. These are the impressions that people get when they scroll the YouTube page. And they see our thumbnails and titles, and we always want to present these first. We want to create the title on the thumbnail first, and then we build our video around it. See, we want to have our idea. We've developed our idea. Then after that, title and thumbnail and then after the title and thumbnail, we want to have the script, the voiceover, and the video creation. But always, guys, always, you want to make the title and the thumbnail first without exception. As discussed in the thumbnail section of this course, it's extremely important that we create our titles first. We need to make a very good first impression, a good first impression, as a matter of fact, a great first impression before people actually want to watch the video. This is basic human psychology, guys, where viewers are standing at the preface of our video and they're trying to decide whether they want to watch it or not. Having a captivating and exciting title will ensure that people want to click on your video, which means that the click the rate, the CTR will go up as well as the algorithm favoring our video. With more clicks and more watch time retention, the more the algorithm will like our videos and push it out to more people. Remember the date analogy that we talked about. A captivating title should be like the clothes you wear on our first date. We don't want to dress like this guy. We do want to dress like this guy, metaphorically speaking, of course. We're trying to impress our crush and chances are they probably won't want to get to know us if we are dirty and sloppy. Make the right choice and show up with the proper title and the thumbnail first to make a great first impression. 100%. Let's make a great first impression, guys. Let's show up first with our thumbnail like this and not like this. 35. SEO and buzzwords: SEO keywords and buzzwords. We're briefly going to touch on SEOKeywords and buzzwords because search engine optimization, this subject can be talked about for hours and days and there's so many varying opinions on this subject because it goes so deep. Using SEO search engine optimization keywords ensures that our video titles get found by YouTube and Google very efficiently. This has to do with metadata within our tags, description and titles. Trending in popular keywords should always be put in your title, and we'll go over how to find those later. Incorporating buzzwords and there's that word that we discussed earlier, buzzwords. In your title is a very effective way to elicit any emotional response from your viewer and make them click. Let's go over some examples of buzzwords. These words bring excitement and they bring curiosity and they bring fear, and they bring emotion, and they bring humor and all these emotional responses that encompass our title and thumbnail. Some of them include. Ultimate, incredible, amazing, unbelievable epic is one of my favorite ones insane mind blowing revolutionary game changing, sensational breakthrough hilarious, hidden, proven, guaranteed, instant, rare, untold behind the scenes. Very, very powerful words. That you can use in your titles to invoke certain emotions within people's mind and subconscious mind. Also, there's a list that I've included in your bonus section of all the different buzz words that you can use. SEO keywords. Search engine optimization keywords are necessary to having your content found on YouTube, and Google. These have to do with the metadata within your description, titles, and tags. Certain keywords will trigger mechanisms within the algorithm to bring forth your video to the surface. You have to always be on the lookout for popular keywords as they are always changing. There are certain keywords built within your niche. If you're in the car niche, you're going to look for keywords like fast cars or new cars or cars that are over or under $1 million, or whatever is popular or trending at the current time, you should always look for words, search engine optimization keywords like these. You can find trending keywords on sites like Google Trends and VID IQ, which we'll go over here in a bit. Without the right keywords, your video will not get many views because the algorithm does not know who to feed your videos to. Built within the title, we should have SEO keywords, buzzwords and different type of words that bring attention to our videos through the algorithm. So how do we find relevant keywords? How do we find the keywords necessary for the algorithm to recognize our videos and to feed our videos to an audience? Use YouTube's auto complete feature. Enter your CT keywords into the YouTube search bar and observe the autocomplete suggestions that appear. These suggestions are based on popular search queries related to your keywords and can provide valuable insight into what people are searching for. At any given time, YouTube will always show you the most trending subjects when you start to enter your C keywords into the search bar. Another way to find relevant keywords is to analyze competitors titles. Study the titles of videos from other creators in your niche. Pay attention to the keywords they use and how they structure their titles to attract viewers. If you're in the car Niche, for example, go to different YouTube channels that have, let's say, 1 million subscribers and study them. Study exactly what works, look at their titles. Look at how they emphasize their titles. Look at where they put keywords, look at where they put SEO keywords in there and different buzzwords. Study them. Get inspiration from them. Don't exactly copy them word for word, but take inspiration from them. When popular creators are putting out certain titles, chances are those titles are trending or they are revolved around subjects that people actually want to learn about or they're interested in at any given point in time. So more ways to find relevant keywords are stay updated. Keep ahead of the trends and changes in your niche to ensure your keyword strategy remains relevant. You always want to keep up to date. So that you can remain relevant on YouTube. YouTube is constantly changing and evolving and keywords are constantly shifting and you need to be up to date on which keywords are popular at the moment. Regularly revisit your keyword research process to uncover new opportunities and optimize your titles accordingly. If a keyword works one day, it might not work another day. If it works in January, it might not work in February. If it works in February, it might work in March, but it might not. You always want to keep up to date and updated when it comes to your relevant keywords. Utilize keyword research tools. Take advantage of keyword research tools like Google Keyword Planner, VID IQ, which is my absolute favorite tool or SEMRush to further expand your lists of potential keywords. These tools provide data on search volume, competition, and related keywords helping you identify high potential keywords for your titles. These are going to become your best friend. As we will discuss here in a little bit. Vid IQ, SEMRush keyword planner. Some of these are free, some of them have paid plans and some of them have a little bit of both mixed in with them. Here are some main SEO keyword finders. These are very useful tools, guys. VDIQ and To Buddy. Also, Google Trends, Google Keyword Planner and SEMRush. I personally don't use SEMRush that much. I personally use VidiQ and To Buddy because they're easy to use, they integrate within our YouTube page. We can connect our YouTube channel to these services and have them analyze our channels. These are going to become our best friends and I want you to really start studying the vidIQ webpage, start studying the two Buddy. I personally use VDIQ. I use two Buddy as a secondary tool. But VDIQ in my opinion, is the best tool for optimizing YouTube videos and finding different trending subjects and subjects that can possibly go viral. 36. Title art and science: YouTube titles are in fact both an art and a science. Popular YouTube creators who have created hundreds and possibly thousands of successful titles have developed the intuition and instinct to know exactly which title is going to be a hit and which one is going to go viral. It takes a lot of practice to instinctively develop. A captivating title that viewers are attracted to. Yes, I have included viral title templates within the bonus section of this course. Unless you know how to properly write titles and develop proper title structure, you won't be successful. So if you do implement the steps in the structure that I've given you within this course and within this section, you will be successful when it comes to writing titles and designing thumbnails and successful on YouTube in general. Please do yourself a favor, learn how to write titles properly. Study the structure, study your competition, study their title, study what's working and what's not working, study the trends, study the emphasis, study buzzwords, keep updating your brain on exactly what works at any given time. So writing successful titles is also a science because there are different types of title structures that have already been proven to be highly successful. Again, what I've included with this course is the viral title template, and these templates are successful. But mind you, they always change and they always evolve. You always want to be updated on the different principles of titles. We see these title templates scattered across YouTube and utilized by creators from a wide variety of niches. Remember, guys, there is the science part to titles. There's the structure and there are formulas that have already been proven to be successful when it comes to having viral titles for your videos. But there's also the art side, which involves creativity, imagination, uniqueness, and originality, and this part is the one that is constantly evolving and constantly changing. Try to stay updated with the current trends and try to constantly study your competitors titles to see exactly what's working at any given time. 37. Example viral titles: We're going to cover some more example titles and exactly why they work. This first one, Mind blowing Life at you didn't know existed. Can you identify the crucial parts of this title? Can you identify the buzzwords and the highlighted words? And the words that need to be highlighted if they weren't fact, highlighted, Mind blowing. It's a perfect example of great buzzword. It's in front of the title, which is great for mobile optimization. Hack is also a buzzword and it's capitalized. You didn't know existed. Mind blowing hack, you didn't know existed. That's a great one. That's a great title. The title promises to reveal surprising and practical life has tapping into the viewer's curiosity and desire, which we talked about. For useful tips, curiosity and desire. Those are the two emotions that this title invokes. It also has that powerful buzzword that we talked about, mind blowing. The second one, epic fail compilation, funniest moments caught on camera. Epic is a buzzword and they capitalize it. Fail is also buzzword and they capitalize it. Funniest is also a buzzword and it's capitalized. Notice how these two words are put in front of the title for mobile optimization. Epic fail compilation, funniest moments caught on camera. This is a perfect example. Has buzzwords, it has capitalization and it has something that people actually want to click on because it more than likely will evoke some type of emotion from people's subconscious mind. Viewers love to watch humorous fail compilations, making this title likely to attract a large audience seeking entertainment. It works with the humor emotion in people's psychology, and the buzzword is Epic, which is a strong one nowadays. Epic has been a strong buzzword for the past couple of years, but maybe next year, it's not. Maybe next year it's something completely different. We always have to pay attention to the trending buzzwords. And here's some more examples of titles and why they work. Extreme challenges, 24 hours living as a billionaire, buzzwords, extreme and billionaire. These are capitalized. And it's put in front of the title. The title combines a lure of extreme challenges with fascination surrounding the lifestyle of the wealthy. A lot of people are fascinated with lifestyles of the rich, famous and wealthy, generating high interest and engagement. The buzzword here is extreme. Unbelievable reactions, surprising people with life changing gifts. Unbelievable, which is in front of the title structure, mobile optimization and life changing, which is another buzzword or buzz phrase. The promise of heartwarming reactions to unexpected gifts makes this title highly sharable and likely to go viral. World record attempt buzzword. Breaking the most insane records. Another buzzword in front of the title structure, two buzzwords and they're both capitalized. Viewers are drawn to the excitement of world record attempts, especially when they evolve extreme or unusual feats. This niche is actually one of the most popular ones. I'm not exactly sure offhand how much the CPM for this one is, but world record and different niches that show people breaking records and show people going to the extreme are extremely popular. A lot of people want to watch these types of videos. Remember, guys, I want you to beat this into your brain, I want you to burn it into your subconscious mind, if you will. Titles are so important, very important. Maybe more than thumbnails, maybe less. Again, this is always debatable depending on who you ask, but titles are very important. Secrets revealed. Buzzword inside the most haunted places on Earth. This is another buzzword. The allure of the unknown and the promising of uncovering secrets makes this title captivating for fans of paranormal content. The buzzwords here are secrets and revealed. Also haunted is an additional buzzword. Incredible wildlife encounters up close with dangerous predators. The buzzwords here are incredible and dangerous. Look at how these titles always have buzzwords that are capitalized in the beginning of the title structure. Viewers are fascinated by close encounters with wildlife, especially when they involve dangerous predators like lions and sharks, making this title highly sharable, buzzword, incredible and dangerous. These titles, I think, work for all walks of life because People want to see crazy and incredible wildlife encounters. It doesn't matter how old you are or what country you're from or what race or religion or nationality. Everybody wants to see incredible wildlife encounters because we're fascinated with nature. I think the Nature niche is actually another one that's extremely popular and will always be evergreen. We'll always get cliques 38. The KISS rule: So when I was younger, I used to give ATV tours in the high Colorado Rocky Mountains. And the woman that I worked for, she was a genius, a brilliant businesswoman and very, very smart and wise. She used to tell me this all the time. She used to say, keep it simple, stupid. Now, I didn't use the word stupid here for obvious reasons. I changed it up a bit. But in any aspect of life, whether you're in a relationship, you're running a business, you're trying to lose weight. Whatever the case may be, the simple solution is always the best. Especially when it comes to titles. Keep it short and simple. Very important. Again, we're talking about the subconscious mind that likes and recognizes short titles on the YouTube page. These are examples of titles that are not exactly the best. We went to the mountains for a vacation and had such a great time. I often see these titles on people who don't really care about making money on YouTube. They just care about posting videos so that they can share it with their family or maybe have some memories to look back on in the future. The five best things that you can do to become a successful businessman. Again, this is too long. Not only is it not too long, the key buzzwords are not highlighted, they're not emphasized and they're not capitalized, this should be capitalized. Successful. The best should be capitalized as well. How to build a tiny home with less than 20,000 in building material? No. Again, this is too long. I don't want to click on a title like this. Not only do I not want to click on it, consciously, subconsciously, I'm not going to recognize this title as I'm scrolling the YouTube page and watching TV and on my cell phone and taking care of the baby or whatever else you're doing. Our subconscious mind is not going to recognize a title like this because it's long and it doesn't have enough emphasis built around it. The very best travel destinations from around the world that are cheap to travel to. No, again, too long, too long. Also buzzwords are not emphasized and they're not capitalized. All these titles are too long, no emphasis, no capitalization. Even though they do work sometimes, the majority of times they fall short. Remember, guys, keep it short and simple. Short and simple are the most effective titles on YouTube. Some examples of good ones are five epic weight loss recipes. This is perfect. Capitalized buzzword, and there's only five words. There's only five words in this title, which makes it very simple and very effective. One simple hack to bigger muscles. Yeah, this is perfect. One simple hack to bigger muscles, six words, it's perfect. It's short enough for the subconscious mind to recognize when we're scrolling fast. Change your life with this one rule. Here's that phrase again, change your life. This when people say change your life and this, they associate change your life with the other word that's capitalized and they wonder, exactly what is this and it makes them want to click with this one rule. Well, what is this rule that will change my life? I want to find out, so I'm going to click Change your life with this one rule. Seven words yet very effective. You will never be the same after this, never is capitalized. Again, there is a buzzword. Well, this is a buzzword. But when you are trying to invoke mystery, you always want to use the word this. You will never be the same after this. It's eight words, it's short, it's concise, and it's straight to the point. Let's cover the psychology of why a title should be short and simple. I want you guys to burn this in your brain because again, as we discussed in the previous chapter, thumbnails and titles are the doorway to your video. People don't click on your title or thumbnail, they're not going to watch your video, no matter how good it is. The first one is attention span. In today's fast paced world, people have shorter attention spans, especially when browsing through YouTube. Short and simple titles are easier to digest and understand quickly. Increasing the likelihood that viewers will engage your content. Again, we're always talking about the subconscious mind when it comes to not only titles and thumbnails, but also videos, easier to digest to the subconscious mind. Another one is clarity. Concise title communicates the essence of your video more effectively. Viewers should be able to understand what your video is about at a glance. Long convoluted titles can confuse viewers and make it harder for them to grasp the main idea of your video. We're in a time of TikTok and shorts and short form video, long form videos too, but people's attention spans are getting exponentially shorter as the months and years go by. Another one that we discussed is mobile optimization. Many viewers access YouTube on mobile devices with smaller screens. Short titles are more likely to be fully displayed on mobile screens without getting cut off. Remember what we talked about. Titles get cut off when viewed on mobile, ensuring that viewers can read the entire title without having to expand. Another one is searchability. YouTube search algorithm prioritizes keywords and titles, description, and tides. Short and simple titles make it easier to include keywords that improve your videos search visibility. We're only focusing on a few key terms here. Another one is shaability Consistency where short titles allow you to maintain a consistent format and style across your videos and also ease of consumption. Viewers are more likely to click on videos with titles that are easy to understand and relate to. Short and simple titles make it easier for viewers to decide whether they're interested in watching a video, ultimately, driving more clicks and engagement. Again, guys, I'm going to keep saying this throughout the entire course. What you have to realize is that all of this is driven on the subconscious mind. Searchability, shaability, consistency, ease of consumption, and the other methods. All of these are driven by the human subconscious mind, which essentially runs the entire programming of human existence. When we're scrolling YouTube, it's not just black and white. It has to do with a deep, deep complex understanding of human psychology and how the subconscious mind really functions. 39. Thumbnail beginning: Okay, let's talk about thumbnails. There's a couple of rules when it comes to thumbnails. The first one that I tell people, and I think the majority of YouTube creators get this wrong. This is why they don't get any views, this is why their videos don't go viral, et cetera. The reason is because they're making their thumbnails after they make their video. They create their video, they write the script, they have the voice over, and then they create the thumbnail to match the video, which is wrong. The right way to do it is to make the thumbnail first and the title. It's to build the video around the thumbnail and title. Me personally, I always create the thumbnail first, and then I come up with the title, and then I write the video after. The reason is because the thumbnail is the door to the video. If nobody knocks and opens the door, they're not going to view your video. It doesn't matter if your video is the most revolutionary documentary that's ever been created in the history of the world and that took ten years to create and you've interviewed millions of people and traveled to 100 different countries and it's a documentary that will blow the minds of every living person on this planet. It doesn't matter if it's that good. If people don't click on the thumbnail, if they don't open the door, they're not going to view your video. You're going to get no views or very little views. So we always want to make sure that our thumbnails come first, the creation of our thumbnails come first, and then the title, and then the video. But of course, we want to get an idea of what we want to make the video around. From that idea, we craft the thumbnail, then the title, and then the video. The thumbnail, in my opinion, is the most important part of the whole YouTube process. So when people scroll YouTube, they're looking to elicit certain emotions. They're looking for different ways to create a dopamine rush within their brain. There's four emotions that people look for subconsciously and consciously when scrolling YouTube. Those emotions are curiosity. Fear, desire, and humor. Now people click on these thumbnails because it does elicit a certain emotion within them. People naturally gravitate towards pictures that elicit certain emotions on YouTube or anywhere across the Internet, or in life in general. We're biologically hardwired to respond to certain external stimuli in our environment and YouTube thumbnails are no different. While we scroll social media, our eyes are attracted to certain things depending on their nature, arrangement, color, and how they make us feel. Like I said, this extends beyond social media, beyond YouTube, into the external world that we live in. When we see things on billboards or advertisements on TV or certain clothes that people wear, certain things that entice our senses, we get excited and we get a dopamine rush and it becomes a part of our existence. The four main emotions that the majority of us feel during our time on YouTube and other social media sites are curiosity, fear, desire, and humor. Now, mind you, there's other emotions as well. But in my opinion, these are the four main emotions that we feel. We subconsciously look for these cues and or emotions as we scroll. It's an unconscious act that we do that we're biologically wired to do. As we carry on our day. If we find a certain thumbnail that creates that emotion within us, we're much more likely to click on it. Again, for emotions. Please remember this. These are very important curiosity, fear, desire, and humor. The four emotions are extremely important. Now let's take a look at exactly what they are. Let's dive into the four emotions a little bit deeper and cover some example thumbnails of those that elicit them. 40. Curiosty : The first emotion that we're going to cover is curiosity. In my opinion, this is the strongest emotion out of the four that makes people want to click on a thumbnail. Humans are naturally curious because it helps us survive, learn, and connect with others. Curiosity has evolved as a trait that promotes exploration, problem solving, social interaction. It allows us to adapt, grow, and share knowledge. It's a fundamental drive that keeps us engaged and helps us make sense of the world around us, YouTube thumbnails are a curious doorway into the world of what's behind it. Properly designed thumbnails are a very strong trigger to the human curiosity. Of course, here's some examples. Now, we're relying on the human psyche, the psychology of the human mind. And for all of history, since humans have been around, we've always been curious creatures, always been curious creatures, whether that's good or whether that's bad, it's totally up to the person on an individual basis and the circumstance. But in the case of YouTube, it's a very good factor determining whether people will want to click on the video or not. This thumbnail is a perfect example. This brings out a sense of urgency 5 minutes ago. Well, 5 minutes ago, what? It makes the people curious, it makes them think and wonder exactly what's happening. Not only do they read this, which is the first thing they see, they look at the highlights. On the thumbnail and it also makes them wonder. But not only that, there's a split screen which shows a before and it shows an after. A lot of successful YouTube creators do this. They have a split screen which shows the before and the after, whether it's a galaxy, whether it's a person on one end and then the person falling over on the other end, showing that there's a certain set of events that are going to happen in the video. It keeps people wondering and makes people want to click and they get excited about it. This next one is a good example. Using arrows to point at a certain aspect of a thumbnail draws the viewers attention and makes them wonder. The first thing that you see when you look at the thumbnail is the arrow. Then when you follow the arrow, you see that it's some river in the desert. Me personally, this makes me wonder what's in the river? Is there some creature? Is there a story behind this? It makes me want to click. It's very simple, a very simple thumbnail yet very effective. Showing old or unknown items is a very good way to entice people to click your thumbnail. I see this a lot and I'm sure you see this a lot too on YouTube, where people show old items like this, rare items, items that people don't normally see on a day to day basis. Because again, this invokes curiosity within people. Another example would be this. Being ambiguous allows the viewers imagination to run wild causing their curiosity to peak. Try it once. Well, try what once. Try what I want to know. I want to bring my battery 0-100. Try once and you'll do it every day. This is a perfect example of a thumbnail that invokes the curiosity within people. 41. Fear: So the next emotion we're going to cover is fear. People are drawn to scary things because they provide a thrilling experience, triggering adrenaline and excitement. Now, this not only applies to the YouTube world, but it also applies to things like amusement park rides, where we ride that roller coaster, even though we're scared of it, or we watch that scary movie, even though we're terrified of Chucky because we know that we're secure, we know that we're in a safe environment and that it's a controlled release of adrenaline. The controlled exposure to fear in a safe environment allows individuals to confront anxieties and enjoy the suspense and unknown, making scary experiences popular entertainment. Many YouTube thumbnails across the platform are specifically designed to elicit the fear response within people. This is a very popular way amongst viral YouTubers to get more viewers to click. This is very true, a thumbnail like this, which says this is poisonous. We all know that cashews are not poisonous. Not only does this invoke a little bit of fear within us, it also invokes curiosity. This is doing twice the work. This thumbnail contradicts popular belief. It makes people believe that an ordinary food item is in fact poisonous. Again, we all know that cashews are not poisonous, but we want to find out. Showing an unreasonably large animal or object next to the everyday objects entices the viewer's curiosity. The contrast between the boats and this monster's eye it's something that I definitely would want to click on all day. The human mind reacts very strongly to warning symbols and signs. It makes us feel like we should absolutely know something. This is a perfect example. I think this next one is very self explanatory. We will not survive this. It does elicit that fear response within us and we want to know because we're scared for our lives. Most of us know that it's just the thumbnail. It's just the picture, it's just entertainment. But we're curious and maybe some of us are scared, so we click on it. We want to know what we will not survive. 42. Desire: Okay, guys. Let's talk about the 30 motion, and that's desire. Naturally, people are drawn to YouTube thumbnails that promise fulfillment of desires such as sex, material wealth, physical improvement, emotional connection, social acceptance, adventure and success. These thumbnails offer pathways to satisfying fundamental human needs and aspirations. Again, this goes back to the basics of human psychology. We're all hardwired to want to experience a certain amount of desire in our life. It captures the viewers attention by tapping into their deepest desires. Our brains are hardwired for these types of experience. It's built in our neural network. It's built in our brains to want to experience certain types of desire. So this first thumbnail is a very effective one because it elicits the desire of financial freedom. A lot of us want to know what $100 million looks like and we love cars and we love objects of luxury. The way that he did this is he put $100 million on the top. This is the first thing that we see probably. Then we see the Bugatti, then we see the Lamborghini and the price tags. This makes us want to click because not only are we curious, but this invokes a desire response within us. Who wouldn't click on this? Showing small cute animals and thumbnails, I think is one of the most effective ways of getting people to click because there's something built inside of us that just loves cute things, cute animals, cute children. I think it's a parental instinct within males and females to want to engage with things that are cute and want to see things that are cute in general. This is another perfect one. If you have a channel based around animals or if you have a channel based around parenting and small children and raising small children, I think these thumbnails are very, very effective. The next one, well, self explanatory, obviously. This works both ways because if you're attracted to females, you're going to click on this for obvious reasons. But if you're a female, you're also probably going to click on it because who wouldn't want a booty like hers if you're a female. Fantastic, fantastic thumbnail and a perfect example of someone who utilized this correctly. So this thumbnail is especially effective for YouTube because the majority of YouTube viewers are in fact male. I think the ratio is something like 9010 or 85 15 males to females, but YouTube, in fact, is predominantly male. And what he did was he showed a before picture and an after picture and put the title actually works. When people see this, it invokes a feeling of trust. It invokes a feeling of desire. Yes, if you're overweight, who wouldn't want a six back? Who wouldn't want to look like this? Who wouldn't want to be like this to attract the opposite sex or whatever you're into? Perfect example. 43. Humor: I just want to reiterate that, of course, there are many more emotions that people feel as they are on YouTube as they're scrolling the YouTube home page. There's many more emotions that they feel. But these four emotions are the main ones that make people click. So humorous YouTube thumbnails catch people's eyes because they promise fun and laughter. They often have funny pictures or clever captions that make viewers curious and eager to see more. These thumbnails appeal to our love of humor and entertainment, making us want to click and watch for a good laugh. All of us need some sort of escape from the real world, and a lot of us do it through laughter and comedy. And let's be honest, people are stressed. People have jobs, they have bills to pay, they have a family to raise and sometimes life is hard, sometimes life's not easy and we need a good laugh in order to forget about our real world problems and just just feel good inside and this is a great way to make people feel good. The humor emotion is one that I think that you should rely on heavily if this is your type of style. As soon as I saw this thumbnail, I clicked on it immediately. I think I was on a Zoom call and I was scrolling YouTube at the same time and it was a little bit rude, but I clicked on it anyways because it elicited such a strong emotion within me. I wanted to know how he got like that, how he ended up hanging on the fence. Using inconvenient situations is a good way to get people to click in your thumbnail stuck in water, stuck in snow, stuck in the washing machine, et cetera. It's fun and exciting to us because we know it's not us and we get to watch it from a third person's perspective and be entertained. Most people would, in fact, click on this video because let's be honest, it's a fat man going down a very, very thin slide. I want to see how this turns out. You know this video is going to be funny in some way, shape, or form. The thumbnail is actually telling this story. It's telling you exactly or probably what's going to happen in this video. Again, another very, very effective thumbnail. I just, again, it's self explanatory and man, I want to see her hit the water. I want to see what sound it's going to make when she hits the water, and I got to be honest, I clicked on this video in less than 2 seconds. Again, another one that's very effective. 44. Rule of Thirds: Now when you're scrolling the YouTube page, our eyes subconsciously and unconsciously are drawn to certain parts of a picture. The rule of thirds is used by every popular YouTuber out there. It's a photography trick that involves dividing the image into nine equal parts, two vertical lines and two horizontal lines, essentially creating a grid. Placing key elements like eyes and face and titles and different things in the thumbnail that you want people's attention to be drawn to, placing those along these lines or at their intersections often result in a more visually appealing and balanced composition. Principle translates to YouTube thumbnails because it helps create a visually harmonious and engaging layout and we'll see why here in a bit. By applying the rule of thirds to thumbnails, you can strategically position important elements such as the main subject, text, or any other object along these lines or intersections. This not only enhances the overall aesthetic, but also guides the viewers eyes to the focal points, making the thumbnail more compelling and easier to understand. There is a trick when it comes to this. By implementing the rule of thirds, you're essentially telling the viewer where to look, you're showing them exactly where on the thumbnail you want them to look and wherever they look, there should be something strategically placed in order to help them make the decision to click. In YouTube thumbnails where space is limited and this is an understatement, adhering to the rule of thirds can contribute to a well organized and aesthetically pleasing design, increasing the likelihood that viewers will be drawn to you and click on your video. Remember what we discussed earlier. It doesn't matter if you have the greatest video in the world. If people are not excited about clicking on your video, if people don't open the door of the thumbnail to get into your video, they're never going to watch your video and you're never going to get any clicks, any views. So the rule of thirds, in my opinion and quite frankly in the opinion of a lot of popular YouTubers is extremely important. Let's take a look at some examples. Two vertical lines and two horizontal lines. You see how faces and eyes are placed directly over these lines. Mr. Best knows exactly what this means. To vertical to horizontal. Eyes are on the horizontal, head and body is on the vertical. Same thing with this gentleman. Eyes or head is near and around the intersections or on the vertical and horizontal line. Also this thumbnail. Beautiful. It's perfectly done. Eyes are placed near or around the intersection. His left eye is placed on the vertical line. His face is placed at the intersection and on the vertical line and horizontal line. Same thing with this one. Even though we can't see his eyes, his head is placed around the vertical line and the horizontal line, leaving the center open and leaving the spaces up here open. These are perfect examples. This one is my favorite because the head takes up the entire thumbnail and then you have an object right here with a lot of contrast and brightness, and then you have the text up here. It's very simple like I said before, your thumbnail doesn't have to be complicated. It can be very simple and usually symbol thumbnails are the ones that get the most clicks. 45. Colors and contrast rule: Brightly colored and contrasting YouTube thumbnails are designed to stand out amidst a sea of content. The vibrant colors attract attention and stimulate the visual senses, while the high contrast enhances visibility and readability. This combination makes the thumbnails more visually striking and memorable, increasing the likelihood of viewers clicking on the video out of curiosity or interest. This expands not only throughout the YouTube world, but also into nature. We've seen nature videos where it shows the mating habits of different animals such as birds, it's usually the birds with the brightest colors that have no trouble mating whatsoever because they attract the most attention. Human beings and animals alike, usually find the brightest colors the most attractive or the most visually striking. We've all seen it before. YouTube is flooded with thumbnails that don't get any attention or clicks, mainly because they're not enticing or eye catching. A lot of creators either have too much going on in their thumbnail, dull colors or colors that don't contrast well with each other, making the viewer uninterested, like a gray versus a white or a yellow versus an orange. Remember, you only have a second or two to make a good first impression because the attention span of people these days is very short, approximately 8 seconds to be exact. Now discussing the attention span of people, we can actually talk about this subject for hours. But the bottom line is, it's not the 1980s or the 1990s anymore. Nowadays, in the days of TikTok and YouTube and YouTube shorts, people have very, very short attention spans. It's not only kids, it's adults as well. And we've seen people who have to have their phone out while watching the TV, while also looking at their iPad and it's it's really quite interesting how the attention spans of people nowadays has gotten exponentially shorter than what it used to be compared to, let's say, ten, 20 years ago. Colors and contrast are a great way to make sure that the viewer is interested, make sure that the viewer gets excited. Make sure that the viewer has an emotional connection to certain areas and aspects of your thumbnail, opening that proverbial door so that they can watch your video. 46. Fonts rule: Okay, viral thumbnail fonts. There are certain fonts that people tend to gravitate to. These fonts are easy to read, are recognizable across social media and elicit a certain emotional response from people. Going back to what we were talking about about human psychology and thumbnails, this is a perfect example because across many different platforms like Facebook, Instagram, Tik Tok, and other social media sites, you see these fonts scattered about and people have certain memories and certain emotions attached to these fonts. There's something within them that wants to click on the video because certain fonts do elicit certain emotions from people. Your favorite YouTuber usually knows about these handful of fonts and utilizes them very carefully to make their thumbnails stand out from the rest. These are Montserrat, Ariel, Bangors, Bebas, Anton, Open Sands, APMA, and Decalotte. I do just want to say that, of course, there's thousands of different fonts on YouTube. But for some reason, for some reason, these fonts work the best. I highly encourage you to explore and practice and play around with different fonts and see what you can come up with because there's no one font or no eight fonts set in stone. I mean, there's a baseline of what has worked in the past, but please by all means, experiment and have fun with it. 47. Zoom out an clear corner rule: Now remember, again, we're going over all these rules for thumbnails and you'll get it. As you create thumbnails as time passes, you'll get it and it'll become easier and easier for you. But you have to remember that if people don't click on your thumbnail, they're not going to watch your video. It doesn't matter if your video is great and an epic video. It doesn't matter. If they don't click on your thumbnail, then nobody is watching your video. We want to make sure that our thumbnails are very, very effectively designed. This is the Zoom out rule. Your thumbnail is going to be viewed not only on desktop computers, but also phones, tablets, smart TVs, and other platforms. You want to make sure that it attracts viewers no matter the size. The mistake that a lot of people make when making thumbnails is that they design them on a desktop computer with programs like Canva and Photoshop. And when they're satisfied, they immediately save the file and then upload it to YouTube or save it on their computer. This is, of course, a mistake. The reason that it's a mistake, the reason why you should always implement the Zoom out rule is because when people scroll on their phones, they're looking at thumbnails that are very small. When you design a thumbnail on whatever program you use to design thumbnails with, you need to zoom out. Once you've zoomed out, you want to make sure that it's still easily readable, understandable, and that the colors and contrasts are still very noticeable, et cetera. Some creators actually design the thumbnail while zoomed out. That way, they know that no matter the place that the viewers see the thumbnail, it's still very attractive and clickable. Think about it. The majority of people who do watch your YouTube videos are probably watching them on a mobile device like a cellphone or a tablet or something similar. You always want to make sure that your thumbnails are very easily understandable, not only by somebody who is half asleep, but also somebody who's half asleep mindlessly scrolling YouTube while doing it on their phone. Let's take a look at an example. Perfect example. This is a great thumbnail. First off, it's a great thumbnail because there's contrast with the background versus the guy. There's bright colors, Week one, Week eight, viral fonts, bright colors. Perfect. Now, zoomed out, this is an example of probably what most people see on their phone, but smaller or could be bigger depending on the phone size. This is the design on the desktop. But when we design it again, there's always a Zoom out feature, whether you're using Photoshop or Canva, we zoom it out to the 10% level or possibly more, possibly zoom it out to where it's half of the size, cut it in half and zoom it out. Zoom out as much as you can. Notice how the smaller zoomed out version is still readable and still conveys a clear and powerful message. You want to do this with all of your thumbnails with no exception. Another rule that I implore people to really think about is the clear corner rule. On the YouTube platform, there's always a length marker down at the right hand corner of the thumbnail. Whether you're on your phone or desktop, there's always the number down here. You don't want to design your thumbnail with the text that is blocked off by this number. Always stay clear from adding a specific object or text in this general area. The last thing you want is a bunch of numbers covering the title, text or object, and if you have an important object that conveys a message down here, it's going to get covered. Let's try to avoid that. 48. Thumbnails that fail examples: So let's take a look at thumbnails that are not successful on YouTube. And if the guy or the girl who made these thumbnails is watching this, I'm sorry, I just really had to use your thumbnails as an example of what not to do when making proper thumbnails for YouTube. Each one of these videos are about one to 2-years-old and they all have ten views apiece or less than ten views apiece. They're plain, they have no context, they have too much going on. The colors are not bright and there's no strong contrast to draw attention to the viewer's eye. Do not be like these creators. You can do way better. Now one of the reasons why this creator might have uploaded these types of thumbnails, which are actually just various still pictures from the video is because they did not enable a feature on YouTube that allows them to upload custom thumbnails, but we'll go over that layer in the future. This one, for example, there's no colors, there's no contrast. The guy is super small down here. You can't tell, what is he holding? Is he holding a hot dog? Is he holding a rocket launcher? Nobody can tell. The background is extremely dull. There's no contrast, there's no colors, no brightness going on anywhere. This one has a little bit of color. With the grass. But it's like, what is it? There's a minivan RV and then there's a guy with a backpack, but he's extremely small. You can't see him. Especially if you're scrolling YouTube, especially if it's somebody who's scrolling YouTube, who's also looking at the TV and also looking at their iPad. These are very, very bad. These are great examples of what not to do on YouTube. The same thing with this one, what is this? Is that a plane? Is that a tow truck? I don't know. You have to really look close and most people are not going to stop and zoom into your thumbnail and look, they're just not. It's a waste of their time and they have better things to do. Let's make sure that we do not make thumbnails like this, that we actually upload our own custom thumbnails and when we do upload our custom thumbnails, let's follow the rules taught in this section. 49. Thumbnails that win example: Okay, thumbnails that win, thumbnails that actually give clicks, these are perfect examples. They're beautiful. They're colorful, they have great contrasts, they're easy to understand. Now, when I say easy to understand, what I'm talking about is it's easy for the subconscious mind to pick up on the cues of these thumbnails when they're scrolling YouTube. Whether people scroll YouTube slow or they scroll it really fast. These types of thumbnails always or more times than not will catch the attention of viewers because they follow the rule of thirds, they follow the colors and contrast rules. They have viral fonts, and it's just a certain type of arrangement and context within the thumbnails. These are very good examples. Mr. Beast always kills it when it comes to thumbnails. One of his main attributes that he uses is gold. He has gold cars, gold planes, gold houses and apparently in this one, there's a gold water slide and a gold ferris wheel. And the quintessential Mr. Bass face with his smile. That's a big one that attracts people. Here's another one. Very simple, very colorful, down to the point how time works, yet it's very mysterious and suspenseful and invokes the curiosity emotion within people. This one is another great example. Look at those balloons. Very, very eye catching when scrolling YouTube, I immediately stopped on this thumbnail when I scrolled and I was going 1 million miles an hour. This one caught my eye instantly. Let's try to model our thumbnails after these, at least at first. Maybe after you build a little bit of an audience and a little bit of viewership, then you can start getting a little bit more creative with your thumbnails as far as implementing your own style, and different things that you want to add in your thumbnail or that you want to talk about or bring forth to your viewers. But at first, let's try to mimic and model exactly what works for the majority of these creator. 50. Keep it simple rule: In today's fast paced world, people are always in a hurry scrolling through their phones and devices as if there's no tomorrow I'm no exception. I do the same thing. I mindlessly scroll my phone and I go extremely fast. Sometimes I don't even know what I'm looking for. I just scroll for the fun of it. Both kids and adults have shorter and shorter attention spans these days compared to, let's say, people that lived in the 90s or the 80s or even in the early 1900s, our attention spans nowadays are short, comparatively. We're bombarded with lots of visual and sound stuff every single day, which triggers something in our brains called dopamine, making us feel good. Now dopamine is a neurotransmitter that is secreted when we feel certain emotions, elicited from desire or humor or curiosity and the like. When we're on YouTube, we get little births of dopamine as we scroll through different thumbnails and the thumbnails that make us feel something and trigger the dopamine are always the ones we're more likely to click on. Thumbnails should be very simple. They should immediately be understandable by somebody who is mindlessly scrolling YouTube or someone who is half asleep. Let me reiterate this again. Let me repeat this because this is very important. It's a very crucial point. Thumbnails should be immediately understandable by someone who is mindlessly scrolling YouTube or someone who is half asleep, which means that while somebody is scrolling YouTube, their subconscious mind, which is the mind that runs behind the conscious mind, should be able to understand exactly what it's seen on the screen. The conscious mind shouldn't have to step in and be like, Okay, I see a gold water slide, I see the face of Mr. Beast. Therefore, it must be Mr. Beast at a water park. No, it should be immediately recognizable by somebody who is mindlessly scrolling, somebody who is operating on autopilot, which is what a lot of us do when we scroll YouTube or social media in general. They should create a clear and concise point as soon as the viewer lays his or her eyes on it. Now, there's a couple of rules when it comes to making thumbnails and we've gone over those. It's the color contrast rule, it's the rule of thirds, it's the thumbnail text and the fonts. Thumbnails should have four to five items max. The reason this is important is because the subconscious mind cannot really pick up on 20 different things in the thumbnail view, it's easier for the human mind and brain to comprehend. They should have bright contrasting colors. There should be a clear message that's easily understandable and they should have viral thumbnail fonts. Not only that, you should implement the rule of thirds and other methods that you've come up with and that you've developed through your own creativity. Keep it simple. Keep it very simple, but make it effective. 51. Video generation introduction: Okay. What makes a great video? Well, a lot of things do. But let's go into specific detail in regards to this subject. A great video is one that immediately captures the viewers attention and makes them forget about everything. This is very, very crucial when it comes to making videos, trying to make the viewer forget about everything and become engaged with the video. The video is catchy, clear and concise, well structured, provides tons of value. It doesn't waste time, which means that it gets directly into the content. It has several call to actions and it has smooth editing. The video needs to be hypnotic and resonant. 52. Video Structure: Let's highlight some of the video structure. So videos can have many different structures, but this is what I find works best for today's viewers. When I'm talking about today's viewers, what I mean is people who have a very short attention span, people who are used to shorts, and are used to videos on TikTok and constantly scrolling YouTube, looking for valuable yet effective information. The first part of the video structure is the hook and the hook is the first, ten, 30 seconds. The second part is the outline and blueprint, which is 30 seconds to a minute and then after, we have the content delivery, which is 5 minutes to 20 minutes. After the content deliver, we have our summarization, which is nearing the end of the video. It's summarizing the video, summarizing the content that you've delivered. Then towards the end, we have the end screen, which is basically asking people to click on another video of your channel. The reason why we have this call to action, asking viewers to click on another video in your channel is because we want to keep them in the channel loop. When we keep them on our channel continuing to watch videos, what that does is it tells the algorithm that they do indeed like our channel and the algorithm then starts to feed our videos to more and more people. Again, the first part of the video is called the hook. It's the first section. Then we have outline and blueprint. We have the content delivery, we have the summarization, and then we have our call to action. Of course, this is the length of the video. Again, guys, the video structure, the hook, blueprint, content delivery, summarize and call to action. It doesn't exactly have to be this. Although I absolutely do recommend that you have a very, very captivating hook to draw the viewers in and get them wanting to watch the video. But it doesn't exactly have to be this structure, but again, this is what I find works the best. Let's discuss the hook. The hook is the first part of the video. The hook is crucial because it serves as a gateway to your video. Just like the thumbnail and just like the title, the hook serves as a gateway, determining whether viewers will continue watching or not. Here's why the hook is very important. This is an understatement. Not only is it very important, it is extremely important that we have a captivating and engaging hook. One of the reasons why the hook is very important is because it captures the attention of the viewers. People nowadays have millions of choices when it comes to their entertainment and learning sources. A hook is what grabs the person's attention and determines whether the video is worth the time of the viewer to watch. When the viewer clicks on the video, they immediately know through the hook if it's worth their time. It also sets expectations. The hook sets the tone for the rest of the video and it establishes expectations for what the viewers can expect to learn and see. It provides a preview of the value they will gain from watching the video, enticing them to stay engaged. So this is what the hook does, is it draws them in and it helps them determine whether the video is actually worth their time to watch. They can watch any other video on YouTube. Mind you, if you're in a specific niche and your channel is the only channel making videos about a certain subject, yes, maybe they have that choice, and that's their only choice. But for the most part, viewers have thousands, possibly millions of different videos on the same subject to watch. So let's make sure that we create a captivating hook for them. Now, these methods here provoking a question, presenting a surprising fact or sharing an intriguing anecdote. Those are just examples of what you can do in the hook, but you can obviously do other things to draw in the viewer to continue watching your video. Another reason why the hook is important is because it reduces bounce rate. The hook plays a significant role in reducing bounce rate, which refers to the percentage of viewers who leave your video shortly after starting. We want to keep that from happening. A compelling hook encourages viewers to stay engaged, reducing the likelihood of them clicking away prematurely. So they're basically asking themselves, do I really want to stay and watch your video or leave and watch something better? Mind you, the viewers always believe that there's something better on YouTube unless you convince them that your video is the best. Again, let's create curiosity. Let's reduce the bounce to make them stay and watch your video. 53. Blueprint: The second part of the video structure that I've outlined is a blueprint. The blueprint is essentially a roadmap that outlines content viewers can expect to see throughout the video. Now, here's why having a blueprint or outline is very important. Number one, it sets expectations. The outline tells viewers what they can expect from the video. This helps manage their expectations and ensures that they know what they're getting into, reducing the chances of disappointment or confusion. It also improves engagement. Knowing what topics or segments will be covered keeps the viewers interested and engaged. They are more likely to stay tuned if they know there's valuable content. I want you to remember this. If they know that there's valuable content coming up that addresses their interests or needs. During the blueprint outline, we should let our viewers know that there is, in fact, valuable content. A lot of times I see YouTubers and successful creators use this phrase or this word valuable or valuable content because they know that that certain phrase resonates with the majority of viewers on YouTube. They're more likely to stay tuned if they know that there's valuable content coming up that addresses their interests or needs. Also it enhances retention. When viewers know what to expect, they can better process and retain the information presented in the video. A well structured outline helps reinforce key concepts and ensures that viewers take away the intended message. It also encourages viewing completion. When viewers see that the video will cover topics of interest to them, it piques their curiosity and they are more likely to watch the entire video from start to finish. This is important for the YouTube algorithm. When the YouTube algorithm sees that viewers watch our video from start to finish, it will start recommending our videos to more viewers. This can improve watch time metrics and signal to platforms like YouTube that the video is valuable and worth promoting. Again, when people complete watching our video when they watch from start to finish, it shows the YouTube algorithm that our video is valuable and worth promoting across the YouTube platform. Also, it incorporates a listical feel. Remember we talked about listicles. The psychology of listicles having to do with human completion bias and the need for organization. These are two strong human psychological conditions, the completion bias and the need for organization, at least when it comes to YouTube videos. Laying out an outline or blueprint pleases the emotional state of viewers. We want to understand what viewers like both subconsciously and consciously. Enhances retention, encourages viewing completion, and also incorporates a listical feel. In this video, I will give you a step by step list of exactly how to lose that stubborn belly fat and get those rock hard six pack apps that you've always dreamed of. Stick around to the end of the video because I've got three bonus tips that you won't find anywhere else on the Internet. These tips were passed down in my family from generation to generation. You do not want to miss this. Okay. Notice how in the video, I told you exactly what I was going to tell you in the video. I told you exactly what my content was going to be about. I said, there's going to be a step by step process and I created value by saying, you do not want to miss this or there's a certain secret that I need to share with you. In the beginning of the video, we have our hook, which is outlined in red right here. Then after the hook, we have our blueprint. The same thing with the hook, we keep it simple in the blueprint. We have a couple of elements. We have text, we have a couple of effects and stickers, we have Broll, we have 11 labs voiceover, and then we have our music track. It's simple. So notice how the hook is shorter than the blueprint. The blueprint is slightly longer because we're laying out exactly what we're going to tell or show or help the viewer learn in our video. In the previous example, I said, I have a step by step guide to do example A or to do example B. And then after I told them that I have a step by step guide, I created value by saying that you do not want to miss this video or saying that I had a certain secret that's been passed down from generation to generation or whatever the case may be. You always want to create some type of value and get the people hooked in, get them wanting to watch the video. The blueprint lays out step by step exactly what you're going to deliver in the video. And this part is the content delivery. The blueprint leads to the content delivery and we're basically warming them up for the delivery of our content. Here's another example. Guys, whenever you flirt with a girl, you should know how to do these five things correctly to make her interested in you. I'm going to show you the secrets of the female mind in this video. We're going to cover body language, eye contact, and subtle cues. Watch until the end to ensure you get the skills to win over your crush. So that video invokes a sense of desire and curiosity. It's a perfect blueprint, in my opinion, because it shows exactly what the viewer can expect in the video. So notice again how we have our hook, and then we have our blueprint, same as before, we keep it short and we keep it simple. We have text, we have Bro, we have voiceover, and we have a music track. And this one is about 15 to 20 seconds long. But make sure you actually let the viewer know what's coming up in the video. Make sure you let them know exactly how or what you're going to deliver when it comes to your content delivery. So we have the hook, we have the blueprint, and then we have content delivery. Notice how the video about how to flirt with girls provides an emotion of desire and curiosity. If you're somebody who doesn't know how to flirt with women, you definitely want to watch this. This definitely will pique somebody's curiosity who doesn't know how to talk to women. Let's be honest. Most of us don't know how to talk to women, knowing that the population of YouTube is predominantly male, this video or this hook is going to get a lot of clicks, in my opinion. When it comes to the blueprint, we keep it short and sweet. We have text, we have B roll, we have voiceover, and we have a music track. This one is about 15 to 20 seconds long. Yours can be longer, it can be shorter. As long as you lay out exactly what's going to happen and what's going to be delivered within the content section of the video. 54. Content Delivery: The next part of our video structure is the content delivery. The content delivery refers to the main body or substance of the video where the creator presents the information, story, or message they intend to convey to the audience. It's the meat and potatoes, so to speak. It's the main part of the video, which as you can see is the center of the video where content is in fact delivered. The focus shifts from hooking the viewers attention to delivering valuable content that fulfills the promises made in the hook and the outline. So it provides value. The content delivery is where creators have the opportunity to share valuable information, insights, entertainment, or inspiration with their audience. It's the core principle of the video where viewers can learn something new, gain perspective, and be entertained. Whatever your niche is, whether it's a health niche or a car niche or the travel niche, it's the main portion of the video that brings all of these. Inspiration, entertainment, insights, and hopefully you can bring all of these at the same time. It's a rare quality for YouTubers to actually do that. But if you bring all of these at the same time and it invokes the emotions within viewers, then you have subscribers for life. All of these equal value. The more of these you can bring, the more value you will be able to bring to your viewers and subscribers. The content delivery structure of the video, it engages the audience. Compelling content delivery keeps the viewers engaged and invested in the video. It's essential to maintain their attention throughout the video by delivering content that is relevant, informative, and engaging. Maintaining their attention throughout the video again, is a big yes for the algorithm. It fulfills expectations. Viewers watch a video for certain expectations based on the hook and the outline provided at the beginning of the video. Effective content delivery ensures that these expectations are met or exceeded. Let's go for the ladder. Let's really strive to go for the latter exceeded viewers expectations. Because when you exceed expectations, you bring value. When you bring value, you bring back viewers over and over again to your video. Satisfying the viewers curiosity and delivering on the promises made, very important. Always deliver on your promises. If you learn anything from this section, it's this one thing, deliver on your promises. It also maintains interest. The content delivery portion of the video should be structured and placed in a way that maintains viewers' interest from start to finish. Let's think of the algorithm whenever we see start to finish. The algorithm likes us when we have viewers watch our videos from start to finish. This can involve using storytelling techniques, engaging visuals, demonstrations, or interactive elements to keep the viewers captivated. And of course, here are some examples of content delivery. There's tutorial videos, there's documentaries, there are logs, there are review videos. Remember, step by step, we talked about that. We have factual information in a listical interviews, visuals that educate logs are sharing personal experiences, stories, insights in an engaging and relatable manner. Review video is evaluating and critiquing product, service or piece of meat, providing viewers with an informed opinion to help make them purchasing decisions. We can absolutely veer away from these. These are just four examples, but this goes into hundreds, possibly thousands of different examples of content delivery. Okay, so here we have another example of the lengths of the different structures of the video. We have the hook, we have the blueprint, and we have the content delivery. As before, when comparing the hook to the blueprint, notice the length of content delivery versus the blueprint and versus the hook. The content delivery is maybe five to ten times longer than the hook and the blueprint itself. Just like these two, right here, we have titles. We have BRL and we have a music track. We can also have our voice over here, we can have effects, but it doesn't have to be hard guys, very simple. We have the hook, the blueprint, content delivery, subtitles, Bole music track, very simple, very easy to understand. 55. Summary 01: Let's discuss the summarized section of the video. In this particular structure of the video, it serves as a concise recap of the key points, takeaways or highlights covered in the content delivery portion of the video. It's essentially a wrap up or conclusion that reinforces the main message of the video and ensures that the viewers leave with a clear understanding of the information presented, and here's why the summary section is important. Now, we know that it helps the viewers leave with a clear understanding of the information presented. It also lets them know that we in fact delivered value and we tell them exactly which kind of value that we delivered throughout the video. So it reinforces key points. The summary rests the main points or key messages of the video, reinforcing the information presented earlier, not only reinforcing the information, but reinforcing the value presented. This helps solidify the concepts in the viewers mind and ensures that they remember the most important takeaways. So it also clarifies understanding of the content delivery. The summary section clarifies any complex or difficult concepts covered in the video, ensuring that the viewers understand the information presented. It provides a brief overview of the content, making it easier for viewers to grasp the main ideas without getting lost in the details. Another thing that the summarized section does is it provides closure. The summary section provides closure to the video by wrapping up the discussion and bringing it to a satisfying conclusion. We all love satisfying conclusions. It signals to the viewers that they've reached the end of the content delivery portion and prepares them for any final thoughts or calls to action. We don't just want to cut it off abruptly. We want to ease them into the end of the video and prepare them for any final thoughts or calls to action. The call to action we'll discuss here in a bit, but it's basically the last structure of the video. It also encourages reflection. The summary encourages viewers to reflect on what they've learned from the video and how they can apply it to their own situations. It prompts the viewers to consider how the information presented aligns with their goals, beliefs, and or experiences. It makes them think about what they just learned or what they just watched. It's essentially winding down or closing out the tab. And preparing to tell the viewer what to watch next, which, again, that comes in the call to action and screen section. So here's an example of a summarized section of the video. Let's summarize and recap what we learned in the video today. We learned that burning more calories than we consume helps us lose weight. We've learned that too much sugar is responsible for that unwanted and stubborn belly fat. We've also covered the topic of getting enough cardio exercise every single day. Combining these methods will help you tremendously with maintaining a healthy and fit body. So did you learn something new? I hope so. We've covered every topic from the best ways to handle everyday life stresses, how to handle your boss in a calm fashion, and also how to start working from home so that you can live the life of your dreams. Did I miss anything? Leave your answers in the comments. Quick and easy summaries. It doesn't have to be hard, guys. Just very, very quick and easy. As long as you summarize the main points of your video, you should be good to go. So, like the previous sections, we have the hook. We have the blueprint. We have the content delivery, and then we have the section of summary. A section of summary should probably be just as long as the blueprint and or the hook. But again, it's all dependent on what you want to do. Summary, same thing. Broll, possibly some titles, some sound effects or visual effects, and then we have the music and voiceover. The next section is the call to action. 56. Call to action (Direct the viewer): The last part of our video is a call to action. A call to action is a specific instruction or prompt that encourages the viewer to take a desired action after watching the video. It serves as the final step in the viewer's journey, guiding them towards the next course of action and encouraging engagement. With the creator's content or brand, this is where we ask them to watch another video on our channel, mainly in the form of an end screen or asking the viewer to click on a subsequent video. This is always very important to keep them in the video watching loop. Here's why the call to action is important. It increases watch time. Keeping viewers on YouTube and watching more videos on the channel contributes to higher overall watch time, which is a key metric used by the YouTube's algorithm to determine video and channel performance. Huge huge metric when it comes to the algorithm. A higher watch time can improve the visibility and ranking of the channel's videos in search and recommendations. So a call to action can also build audience loyalty, which encourages viewers to explore more content on the channel, helping build loyalty and affinity among the audience. The top guy in YouTube who works on the algorithm actually recommends that we replace the word algorithm with audience or replace the word algorithm with viewers. Because essentially, that's what the algorithm is. The algorithm works for viewers. The algorithm works for the audience. Every time you see the word algorithm, think of the word audience. Viewers who enjoy the content are more likely to become repeat viewers and subscribers, leading to a dedicated fan base that returns to future videos. It also increases algorithm activity. When a viewer watches more videos on the same channel, the YouTube algorithm recognizes that the creator of the channel is good at keeping viewers on the platform. Again, this is another huge metric that we have to look out for. When the algorithm recognizes that we're good at keeping viewers on the platform, it actually pushes our videos out to more people because it knows that we're going to bring in more ad revenue. YouTube highly values viewers watch timeme because watch time equals more ad revenue for both YouTube and the creator, of course, YouTube does take its cut. It's absolutely necessary that you ask the viewer to watch another video or your channel if you want to grow on YouTube with lightning speed, this keeps them in a video loop. Effectively, showing the algorithm that you are effective when it comes to keeping viewers on the platform. I do hear this all the time, whether you should ask for subs or whether you should not ask for subs. Again, it's totally up to you, but I do absolutely recommend that you ask for people to watch another video, people to sub, ask people to like and comment because a lot of people forget. Let's be honest, people have things to do. We have 1 million things on our mind. And our attention spans are pretty short these days. So when you ask the audience to watch another video or you ask them to subscribe or like, you have a higher chance of them doing so. Let's absolutely also ask them to engage with the video through comments and through likes and through the end screen, which is a call to action and watching the next video. If you enjoyed this weight loss video, please like and subscribe to be kept up to date on my latest health content. Also, be sure to check out this next video on exactly what to eat to lose that weight and keep it off for good. Sometimes people want to be guided. People want to be told what to watch and when you throw something in front of them, that's a good suggestion in the form of a video and they like it, they will absolutely click. Let's always be sure to do that at the end of every video. Great call to action is very effective. Let's go over it again. We have our hook, we have our blueprint. We have the content delivery. Over to the summary, and then we have our call to action. I want you to study the lengths. I'm going to say it again. It doesn't have to be exactly like mine, like the example here, but keep it more or less the same length. The hook, the blueprint, more or less the same content delivery, which is the bulk of the video, and we have our summary, and then we have our call to action. So let's review the video structure. Hook first ten to 30 seconds and this is to get them hooked. When you think of hook, think of get them hooked. Online blueprint, 30 seconds to 1 minute is where you lay it out. Content delivery, which is five to 20 minutes is the portion of the video where you show and teach them and bring massive amounts of value. Summarize nearing the end of the video, we summarize the content. And screen is the call to action where we ask to sub, like, and watch the next video. The call to action doesn't necessarily have to strictly apply to watching the next video. If you are just starting your YouTube channel and you don't have many videos to point to, you can always ask them to sub or like or possibly comment. This is always interchangeable. Subscribe, like, watch, comment, but it's totally up to you. 57. The #1 rule of YouTube: One of the most important things I think that a lot of YouTube creators don't do is they actually don't create thumbnails and titles before they make the video. I see a lot of people doing this. They create the video. They have this grand idea where they make the video and they spend all this time making a very good detailed video and then after they create the thumbnail and the title, which is wrong. Let me explain why. You see the YouTube homepage is a doorway to the world of videos. If people don't click on your thumbnail, they're not going to watch your video. As I've explained in the previous chapter, it doesn't matter how good your video is. It doesn't matter if you have the most revolutionary video in the history of the world. If people don't like your thumbnail and click on it, they're not going to watch your video. Maybe you can promote your video on another social media site, but YouTube is the main way that people search for and watch for videos that they like and that they will learn from. So if you're scrolling YouTube page, and let's say you see a thumbnail like this, it's very plain, it doesn't have any color, it doesn't have contrast. I got 103,000 views 3 hours ago. But in my opinion, if I'm scrolling a YouTube platform and I see a thumbnail like this, I'm not going to click on it. A thumbnail that I would click on is something like this or possibly a short that has robots in it, maybe a fallout thumbnail. Or yeah, always a Mr. Beasts thumbnail. Mr. Beast is very good. He knows exactly what he's doing. Obviously, he is one of the most successful creators on the platform. What he does is that he goes and he creates the thumbnail first. As a matter of fact, he creates hundreds of different thumbnails because he knows the importance of a thumbnail. Same thing with this, very colorful, very creative, probably done by Mid journey or Dali, but still, it's a very bright and very contrasting thumbnail. These people probably Mr. Beast knows for sure. They know that creating a thumbnail that's engaging and that's colorful will actually make people want to click. The smart idea would be to first have an idea of the video, create your thumbnail, write your title, and then make your video or edit your video. Because not only are thumbnails important, but titles are also important. I do think that thumbnails are the first thing that people see. And then they see the title. But of course, this is totally up for interpretation and it's an objective view of how YouTube works. But I think it's a pretty strong objective view. Like I said, if you have the most revolutionary video in the history of the world, but your thumbnail sucks, people are not going to click on it. The idea is to build your thumbnail first, create the doorway, create the door. Before you create what's behind the door. Yes, what's behind the door will absolutely and should absolutely bring massive amounts of value to our audience. Remember, this is the key point of making YouTube videos, whether they're faceless or whether you're on camera. You always want to bring a substantial amount of value to your viewers. Another perfect example is this one. This stalker looking girl. I don't know if she makes his face on purpose to get people's attention, or maybe that's her natural resting face. But whatever the case may be, this is perfect because as soon as I see this, I stop. She's dead center in the middle of the screen, then she has the chat GPT and the Canva tiles on both side of her and then she has this amount on the bottom that also draws people's attention. She probably knew to design the thumbnail before she actually made the video. Her name is wholesale Ted. I can almost guarantee that she has a lot of subscribers. Her video has 573,000 views and it was posted a month ago. But. Let's see if I'm right. It's a professional logo? 1.9 million subscribers. Yes, absolutely. She knows exactly what she's doing. This is another one. Perfect example. 4.3 million views, I was posted nine days ago. Now, as soon as these people came up with the video idea, again, this is all speculation and I'm speculating, but I'm pretty sure that this is true. As soon as they came up with the video idea, they probably knew exactly what the thumbnail was going to look like. This thumbnail is another great example of something that's highly clickable. It's it's irresistible. When I saw this, I clicked on it in less than 2 seconds. Very, very good video. It's by Innovative Tech. So please remember this, and I'm probably going to keep repeating this throughout the course. Before you make your video, before you edit it, you need to design the thumbnail, you need to make the thumbnail and perfect it and you also need to write the title. 58. Editing Rule & call to action: Here's a very, very important editing rule that goes hand in hand with the attention span of viewers nowadays. If we have Bro and video clips in our video, we always want to make sure that each clip is no longer than 6 seconds long. The reason why we don't want it to be longer than 6 seconds long is because people get bored. When they're watching VR, they need to constantly have the dopamine change up and the dopamine rush when it comes to our content, when it comes to any video in general. When we have role on our videos, we constantly want to be changing these up every 6 seconds. They can be anywhere from 2 seconds to 6 seconds apiece. But I recommend that each clip of role is no longer than 6 seconds for the sake of the attention span of our viewers. So when we have Bro lined up, 3 seconds, 4 seconds, 6 seconds, 4 seconds. No longer than 6 seconds, guys. Our entire video will be comprised of Bro that is no longer than 6 seconds apiece. The reason why this is important because when viewers are watching your videos, B roll has a lot to do with their attention spans or lack thereof and people start to get bored. You need to constantly change up the visuals on the screen as you are making the video, constantly change it up. Not only the Bro, change your effects and change the sound and change the music. Whatever you can change up to keep them entertained, absolutely do that. This rule is only for videos that constantly show different types of Bro and are constantly changing visuals. If you're telling a story, then you don't necessarily have to use this method, but it's wise to always constantly change up the visuals on the screen every 6 seconds or less. Notice, they don't have to be exactly 6 seconds. It can be 6 seconds, four, six, three, five, feel free to change it up, how you please. Likes, comments and subs. There are very easy and smooth ways to ask your viewers to do a certain action, such as to call to action, and there are pushy ways to ask them. You never want to be the creator who is pushy about likes or subscribes. Make it organic, make it flow nicely. Don't all of a sudden ask people to like and subscribe after a certain portion of the video. Ease into it. Be friendly about it. There is a huge difference in asking for things from your viewers versus not asking for them. Use the following chart as a guide to ask for these things using your voice or other methods like effects. In Capcut in Canva, in filma or pretty much any online video creator software, there's always stickers and call to action effects like these. They can be still, they can be animated, but there's always effects like these in editing programs. Here are some as well. You've seen these all over YouTube, I'm sure you have. So in the videos that I make and this is just a preference. I usually have like and subscribe effects in the beginning in the middle, and in the end. Some creators have them as soon as the video starts, some only have them in the middle. So only have them for the call to action towards the end of the video. It's a personal preference, if you will. It's ultimately up to you where in the video you want to ask if at all. Again, you don't have to ask for likes for people to subscribe and for people to watch your video. It's it's personal preference, and I guess it all depends on the video content. 59. Where to get free stock footage: So we learned about adding Bro to our videos and we learned the rule that we shouldn't have our clips more than 6 seconds. But where exactly do we get Bro? Where do we get our stock footage from? There are several ones that I use that are absolutely free. Of course, they do have paid plans, but for the most part, these websites are free. So we're going to go over five different ones, and there's two main ones that I want you guys to really pay attention to. The first one here is pexels.com. Pexels.com has millions of free videos and pictures that you can use on YouTube and you can monetize them. There's not going to be any copyright issues, in other words. So when you come to pexels.com, there's a search bar and you can choose photos or videos. Let's choose photos, and let's enter Race car, just for an example. For race car photos, there are 74.7 thousand photos. I think you'll have enough photos to use. I don't think you'll ever run out of photos or videos. These are great. Now, let's go back and let's check videos. There's 18.4 thousand videos that have to do with race cars. Knowing that there's a website like Pexels, I don't think we'll ever run out of stock footage to use in our videos. Let's grab this for example. Nice. And then we can use this. We can download. Perfect. Within video editors like CapCuT and Canva, you can always use their free stock footage. But in CapcuT there's not a lot of free stock footage. There's not a lot of footage that you can use. Let's say, for example, you enter Race car. There's probably maybe 100 different photos and videos of race cars that you can use. But website like Pexels allows you to browse your catalog and use exactly whatever you want. This website has you covered for sure. The second website is called Pixabay. Pixabay is the same thing, but Pixabay also has illustrations, vectors, music, sound effects. Pixabay has 1676 free race car videos. Between Pixabay and Pixels, you really should be good to go. You should be fine when it comes to choosing your stock videos and stock photos. If you're using video editors like Capcot or Filmora or Premiere Pro, you can always come to websites like this and grab your stock footage to bring over and upload into your video editors. It makes it very easy. So there are copyrights on YouTube. When you use somebody else's music or sound in your video, the chances are you can get hit with a copyright. Now, the majority of the copyright strikes and claims on YouTube happens through sound and music. Very rarely, at least from what I've seen, does it happen when you use somebody else's visuals? Now, mind you, it does happen if you use visuals from a TV show or a movie and it gets flagged as copyright. It does happen for sure. But the majority of the time, if you do get a copyright claim or strike, it's probably from music or sound. These websites, Pixabay and Pexels are good for anything video, anything photo, and you can rest assured that you will not get a copyright strike when you use this and these can be monetized on the YouTube platform. I've also included in your bonus section a list of other websites that you can use to grab free stock footage from. 60. Where to get free AI music : Let's talk about music and copyright on YouTube. YouTube has very strict rules about using other people's music and sounds in your video. A lot of creators go to websites like Epidemic Sound or upbeat or get their music from YouTube Studio or Tune tank on Canva. Some of these are paid services and some of them are free. But I want to show you an other option that you can use if you don't want to pay monthly for Epidemic Sound because Epidemic Sound is expensive if you're just starting out. You can actually create your own music, and create your own songs, very professional sounding songs on a website called sno.ai. Now, this website creates beats or it can create a pretty good song for you from just a single prompt. Let me show you. Let's say I want to do a hip hop song. About a YouTube channel named Johnny Tube that teaches people how to be successful on YouTube. Let's see what it comes up with. You can literally write any version of any song, any genre, classical, pop, jazz, hip hop, whatever you want. Your imagination is the only limit. Let's create this and see what it sounds like. Okay, so 1 minute later, it's spit out a song, two of them, actually. Let's listen to each one. Yo, listen up. I got something to say about a guy named Johnny. He's a YouTube master. Okay. He's got a channel. It's called Johnny, too, teaching people how to build an empire. Yeah, that's the truth. He gives tips on how to get the views. From thumbnails to tags. He's got all the clues. He'll show you how to be successful on the tube with Johnny by your side. You'll never lose. Hi too. He's the Tu king teaching you how to make your chat or sing. So master, that's his name. If you want to see fo, this game Game. It's very nice. From a single prompt, that's actually pretty good. Let's listen to the other one. Listen up ya. About to jot some real talk. By the channel on YouTube, this guy demi Shock giant Tube. He's the man with the master plan. Helping you succeed, show you how to take a stand. He's got the knowledge. He's got the flag, teaching you the game, how to become a millionaire. From the basics to the top, he's got you covered. Get ready for success. Let your dreams be discovered. He's got the tips, got the tricks, making money on YouTube, but some mis of hits. From don't nails to tags, he knows the feel, throwing your channel. Man get it. Will. Actually sound pretty good. Here's another one that I created that's sort of like an epic epic scene Epic feel to it. From the dust and the dirt. A diamond in rough, everyone knows He fought against us. Never gave in Through the trials and tribulations he would win with a fire in his heart. He pushed on the struggle and the pain. He's still struggle. Who would have thought that we can create art on music at the click of a button from a single prompt. It's crazy. It's unbelievable. So this website suno.ai, who will absolutely be a great help on your YouTube journey if you don't want to pay tons of money per month for epidemic sound or if you don't want to risk different copyright strikes or claims against your YouTube channel. Because copyright strikes, I believe three of them and your channel gets deleted permanently. Copyright claims are a different thing. A copyright claim is where somebody claims that you're using their music on your channel and so they get the ad revenue that your video gets, which is not fun at all. This has happened to me and it really sucks. If we use websites like suno.ai and there's other AI websites that create music and beats, we can avoid this copyright issue altogether. 61. How to generate AI video : On the topic of video clips and Bro, if you don't want to use the websites that I provided like Pexels and Pixaba, you can always create your own video footage. Now, this is a very cool website called PCA Labs. You go to Pika dot art and you can create your very own video clips or stock footage. All you need is a simple prompt and you got a four second video. Let's look at some examples here. There's a three D animation of a black female doctor looking at the camera and these were all done off of a single prompt. There's another one of Joan of Arc, is a very cool. Close up of a stylist Japanese girl. We have a three D animation of a man at a press conference. There's another one of a knight in a castle. No animation necessary, no coding necessary. Very easy and very, very cool. Here's another one of a chef. Then we have a cop in New York City. Let's try some of our own. Detective with hat solving a crime. In 1920 Paris. Let's see what it comes up with. Check out the video clip that it came up with. 3 seconds, but very cool, very accurate. It's not perfect, but it's a very, very interesting video clip. Can you imagine in a year from now, five years how this is going to be, how much it's going to change? Technology like this has grown exponentially in the past two or three years and moving forward into the future, it's going to get to the point where we can enter a single prompt and create a whole YouTube video. I entered the prompt, a mysterious looking alien in a dark room with neon lights. Let's check that out. Wow. Very, very cool. We have the option down here to add four more seconds. Very cool. Again, you can create anything you want. You can have as long as you want. There's a feature on Peak alot that actually adds sound effects to your video. Good. Good. The next video generator that I want to show you is Runway ML. This is like Pika labs, but it actually takes pictures and it animates them. So let's create one. I'm going to go with people riding bikes in 1920 France. As you can tell, I have a thing for France in the 1920s. 19 tenies Paris. Dark Knight, street lights. And soft feel. Let's check it out. That's the first one, and this is the second one. Which is actually pretty cool. The guys in the foreground, they have a little bit of weird janky leg movement. But in the background, it's very smooth. You can always regenerate this until you get it right or add some more prompt here. But knowing that we can generate our own videos is a liberating feeling for me. So with runway ML, you can also change the style of the video with video to video generation. You can do text to image, text to video. You can generate audio. You can remove the background. You can do text to image like Mid journey, or you can do an image to image render. 62. How to make free voiceovers: Okay, let's talk about AI voiceovers. Now, as we discussed earlier, you can always use your own voice to record your scripts, to record your voice over. You can even use your iPhone, your Android. As long as you have a piece of software that cleans up your voice and eliminates background noise, you should be fine. Recording your voice is very easy. But again, if you want to do it in a way that's professional, it's fast, absolutely choose AI voiceovers. It doesn't have to be 11 labs, but in my opinion, 11 Labs is the best voiceover on the Internet. It can be MRF, they can be synesthesia, and I'll provide a list for all of these AI voiceover websites here in a bit. The one that I use is 11 labs. 11 lab is very easy. It's very professional. The voices on here are very realistic and you can always clone your own voice. If there's a celebrity that you like, or if there's a voice of somebody else that you want to use, you can always clone their voice very easily. You can always clone your own voice if you don't want to speak. You basically have to create an audio script that's 30 seconds long. You upload it into 11 labs and it'll create an automatic voice for you that you can use with any voiceover. You never have to speak again. All you have to do is upload a 32nd clip of your own voice and you literally never have to speak again. And I'll show you how to do that in a bit. 11 labs is free to use. They have plans starting at $1, but it's very simple. You basically come to elevenlabs dot IO. You click on the speech synthesis button up here. You choose your voice and you can listen to the samples right here. In my younger and more vulnerable years, my father gave me some advice that I've been turning over in my mind ever since. The world is round and the place which may seem like the end may also be the beginning. Okay, perfect. I like this Brian voice. In my younger and more vulnerable years, my father gave me some advice that I've been turning over in my mind ever since. Okay. Remember that script that we made? Let's go back. You can copy all of it at once or you can do piece by piece. I like to do piece by tea piece because sometimes it messes up with the pronunciation of the words. So let's copy the hook. We'll come back to here and we'll paste it in here. You might have to do it a couple of times because it does mess up with pronunciation sometimes, but for the majority of the time, it gets it right. We paste it in here. We have Brian. You don't have to mess with the voice settings unless you want an exaggeration of the style or you want the stability adjusted a little bit. But it should be perfect just as it is. We're going to come down here and we're going to click Generate. Rev your engines and hold on tight because today we're taking a thrilling ride into the world of speed and luxury. Join us as we peel back the layers of automotive excellence and uncover the secrets behind why Ferrari stands as the undisputed champion of speed. From the racetrack to the open road, get ready to discover the ten facts that make Ferrari the fastest car in the world. Perfect. That sounds exactly like a real human. But the only thing that I do is I come in here and I capitalize words that I want inflection on, for example. Let's see, rev your engines and hold on tight because today we're taking a thrilling ride. It's capitalize Thrilling. Join us as we peel back the layers of automotive excellence and uncover the secrets behind why Ferrari stands as the undisputed champion on this Budd. Ferri, the fastest. We're going to capitalize fastest. This is optional. You can do this if you want, but I love inflections in my video. Rev your engines and hold on tight because today we're taking a thrilling ride into the world of speed and luxury. Join us as we peel back the layers of automotive excellence and uncover the secrets behind why Ferrari stands as the undisputed champion of speed from the race track to the open road, get ready to discover the ten facts that make Ferrari the fastest car in the world. You see how it put emphasis on those words that I capitalized? It brings a little bit more life into the VoiceOver. We have this. It sounds good. I like it. So we're going to download it down here. This arrow button. That's the download. And we're going to do the same thing with our blueprint. We erase that. We come to our blueprint and outline, copy it, come back to 11 labs, and we're going to paste it in here. Again, you can capitalize words, you can throw emphasis on different words. But for the sake of this example, let's just generate this right here. In this captivating episode, get ready to uncover the secrets behind what makes Ferrari the unrivaled champion of speed and luxury. Today, I'm thrilled to unveil a meticulously curated list of ten fascinating facts that illuminate the sheer brilliance of Ferrari engineering. From its illustrious racing pedigree to groundbreaking technological innovations, each fact serves as a testament to Ferrari's relentless pursuit of automotive perfection. Buckle up and prepare to be amazed as we delve into this comprehensive exploration of the world's fastest car. Stay tuned because you won't want to miss a single detail of this exhilating journey through the heart and soul of Ferrari. Perfect. So we're going to do this with our YouTube script until we've completed the entire process. I've also included a list of AI voiceover programs and also programs that you can record your voice, and that list is in the bonus section of this course. Here's another really cool feature of 11 labs. You can clone anybody's voice. A celebrity, your voice, your mom's voice, your sister's voice, your girlfriend's voice, anybody's voice, you can clone here. All you need is a quick ten to 32nd clip of them speaking. You come up, come to voices, add generative or cloned voice, instant voice cloning, give it a name. And then upload the audio. In my case, I've grabbed a quick clip of Frodo. Okay, let's check out this Frodo Elijah Wood voice clone. Gonna generate it? 11 Labs is the best site ever because it has the greatest variety on AI voices. Thanks for tuning in to my awesome video. Beautiful. It sounds exactly like him. Mm. 63. How to write a script with AI: So there's three methods that I personally use to write YouTube scripts, and you can always go on websites like fiber or Upwork to hire people. But I'm pretty sure when the majority of us are starting out with our YouTube channels, we don't have money to spend. We don't have experience to hire these people to write scripts and we don't exactly want to shell out all this money at first, and we want to do it as fast as quickly and as cheap as possible. These methods, I believe, help can help people who are just starting out with a YouTube channel. The first one is Chat GBT, and pretty much all of us know about HGBT. At least you should because hat is going to become your best friend next to VIIQ. HachBT is great, absolutely fantastic when it comes to writing YouTube scripts. Basically what we do is we go to chat dotopa.com. We sign up if you haven't already signed up for it, we come down to the bottom and we type in our niche and we ask ChaiBT to write us a script. For example, write me a script. For my YouTube channel that focuses on the car niche. I would like it to be about ten facts that make the Ferrari the fastest car in the world. Let's see what it comes up with. Not only does it give us our script, it comes up with a title as well. It has the opening scene. It has the host talking. This is where you obviously would do your voiceover. You can record it with your voice or use a website like 11 Labs to record an AI voiceover. Then we go down the list. It gets straight into the content. We have fact number one, number two, number three, it basically lists them out in a listical style. Very clear and concise. With a script like this, you would absolutely want to add some captivating hook. You know that you have the content delivery all right here. This is the complete content delivery. You can make it shorter, you can make it longer. You can ask ChaiPT to make it longer or make it easier to understand or change it up a little bit to your style and the style of your niche and your channel. But if you're happy with this, you just copy this and you enter it into an AI voiceover or you can read this with your own voice. So in order to be able to copy and paste this into a program like 11 labs and have them read it, you would have to remove where it says host, you would have to remove these words in the brackets. So let's ask Chachi BT to do exactly that. Please remove the word host and also all of the brackets and the words in the brackets. Let's see what it comes up with. Okay. When it comes to Chat EBT, sometimes it gets it right the first time and sometimes you have to keep prompting it. In this case, let's prompt it a little bit more. Take out the parts where you talk about the type of shots in the video and leave only the spoken words. Perfect. Absolutely per. What we're going to do now is we're going to copy this. We're going to copy the content delivery because this is exactly what it is. This is the meat and potatoes of our video. Content delivery, we can make it shorter, we can make it longer. It depends on what you want to do. We're going to copy this. We're going to come to a no pad. And then we're going to paste it in the Nopad. Here is our content delivery. Basically, what we have to do, this is our content delivery part. We have to come up with a blueprint outline with a hook with a summary, and a call to action. Let's ask Chat to do exactly that. Please come up with a captivating hook for this script. Perfect. Rev your engines and hold on tight because today we're talking about a thrilling ride into the world of speed and luxury. Join us as we peel back the layers of automotive excellence and uncover the secrets behind why Ferrari stands as the undisputed champion of speed. From the race track to the open road, get ready to discover the ten facts that make Ferrari the fastest car in the world. That's perfect. We don't need to change that one bit. Let's take that, come back to our Nocad, copy it, put it on top, as the hook. Let's make the blueprint. Please give me a paragraph about how I have a list of ten facts about Perfect. In this captivating episode, get ready to uncover the secrets behind what makes Ferrari the unrivaled champion of speed and luxury. It goes to talk about how we have a groundbreaking list, buckle up and prepare to be amazed as we delve into this comprehensive exploration of the world's fastest car. Perfect. This is basically warming them up for the content delivery portion. We're going to copy this. We're going to paste it after the hook. We have our hook. We have our outline, and we have our content delivery. We're going to come back to chat. Please get me a quick summary. Of the ten facts that you previously listed. ChatBT makes this so easy. Before ChatBT was around, I'm sure there was other generation engines such as this. But before ChatBT was around, we actually had to go on Fiber and hire people to write your script or we had to sit down and write the script ourself. This is what YouTubers did for ten years, at least. But now that Chat GBT is around, it's quickly going to become your best friend. It should I highly advise that you get to know it, get to know the ins and outs of the program. Okay. We're going to ask it to summarize. I gave us a list of summary, which we can't really use. Let's prompt it again. Please summarize the video without giving me a list. Make it quick and friendly preparing for the end, which is a call of action. Let's see what it comes up with. Beautiful. Et's take this. We're going to paste it after the content delivery part. For the next part, which is the call of action, I like to write this myself because I like to make it a little bit personal. Let's say something like thanks for watching this video. I really appreciate you spending this 5 minutes with me or we can put something like, I really appreciate you spending your valuable time with me. Guys, I want you to remember one thing. A viewer's time is extremely valuable and you should acknowledge that their time is valuable because they can be watching anything on YouTube. They can watch anything on the entire Internet, but they chose to watch your video. Not only did they watch your video, they watched it all the way to the end, which helps the algorithm determine which videos to push out to your future audience. When somebody watches my videos to the end, I have a sense of gratitude and I'm grateful and I do want to thank them, and I wish I could reach out and hug them or shake their hand. But you should always strive to put some heartfelt message in the last portion of your video. So thanks for watching this video. I really appreciate you spending your valuable time with me. Please. Let's end with please. If you want to watch exactly why, the Lamborghini is the best selling sports car in the world. Please, click here, and then we're going to have our call to action with the end screen. Beautiful. So we have our written scripts we're going to copy the whole thing. We're going to come back to chat. We're going to paste it in the box, and we're going to ask him at the beginning, please correct spelling and grammar, just in case there's any spelling or grammar errors. Okay, perfect. We're going to copy this. We're going to come back to our notepad or our Google Docs, and we're going to paste it in here. Perfect. Nice. We have our script ready to go and that only took us five to 7 minutes. 64. Script writing second method: Another good way to get scripts for your YouTube videos is to check out your competitions channel. Let's take this one, for example. There's a channel called Voyager. If I'm in the space niche, I would come to a channel like this that has 411,000 subscribers, and I would look for a video that is doing really well within four months. Let's go to the video section. Let's look for one that is doing very well, probably better than all the others. Let's see. So we have one for 53,000 views. Okay, this one has 53,000 views, and it was done five days ago. Let's go to the channel. On the hit TV show, Undercover Billionaire Discovery Channel challenge me to build $1,000,000 business. We're going to watch it all the way through. It is 1 mile across. It is a blopper. It is what is called a nation Buster. And then after we watch it, we're going to make sure that it's a good fit for our channel. We're going to come to the description. We're going to press more, and then we're going to go to transcript. In the transcript, we're going to press the three dots up here and toggle timestamps off. So what this is going to do it's going to give us the entire transcript without the timestamps. We're going to copy the entire thing. So we're going to come with the ChatBT and we're going to ask it. Please rewrite this script and make it original, authentic and free from plagiarism. And then we're going to paste. So this script looks like it's about three to 4 minutes long, and I want mine to be longer. Make it longer, please. Remember what we did in the previous one, where we removed the words between the brackets because we only want the spoken word so that we can copy and paste it into our AI voiceover. So this is perfect length. Please remove words that are in the brackets and also the brackets themselves. Oh Again, we need to ask it a couple of times in order to get the perfect script without the words in the brackets. Remove all the parts that say which scene we are in. For example, closing scene, conclusion, et cetera. Nice. This already has a hook. I already has the blueprint. I already has a content delivery, and it has a little bit of a summary. And it doesn't exactly have a call to action, but we can always edit this part and make it our own call to action. What we're going to do is we're going to copy this and then we're going to go over to our Nopad or Google Docs and we're going to paste it. When we have our script, which should literally take us 5 minutes to make, we're going to take this and then we're going to paste it in an AI voice over 11 labs or we're going to record our own voice. But for the sake of time, if you're doing a faceless channel, which chances are you probably are, I recommend an AI voiceover for sure because it's quick, it's easy, it's professional. You don't have to have a microphone, you don't have to play around with editing software and make sure you're in a quiet environment and that takes money, it takes time and it takes experience. I do recommend that you absolutely go with an AI voiceover. 65. Create video in Canva: We're going to discuss video creation. Now, the two video editors that I use are Canva and Capcut with Capcut being my favorite and Canva being my backup. In Canva, I hit to design all my thumbnails. I use it to design my characters and my YouTube videos, and then I transfer them over to Capcut. But you can absolutely make your videos with Canva. It might take a little bit longer, but it's probably ten times easier than Capcut. Now, mind you, Capcut is easy once you get to know it, but Canva, I think should be strictly for beginners. Let's go through a quick video generation when it comes to Canva. It's very easy. When we're on the Canva page here, we're going to type in video on the top box and then we're going to click on this plus sign right here. Okay. We've already created our voiceover through methods that we've discussed earlier. We've written our script either from a competitor's YouTube channel or we wrote it through ChachPT and we made the voiceover through 11 labs. Now that we have our script, let's go ahead and import it by clicking the upload button here. We're going to click Upload Files, and then this is a sample script that I just wrote. Now that it's uploaded, we're going to drag it onto the canvas. And when you drag it onto the canvas, it's going to appear down here. What I want you to do, I want you to hit this plus sign until your voiceover ends. This one's 25 seconds, so we have five of these scenes. The first thing we're going to do is we're going to listen to our voiceover. Welcome to the world of racing. For centuries, people have always been fascinated with speed and have used this as an excuse to get their adrenaline rush. Hardcore racing fans know exactly what it takes for a car to be top in its class. In this video, we will delve into the different types of race cars that were manufactured throughout the years. Stick around because the last car on the list will blow your mind. Okay, perfect. The captions can be turned off by coming up the file. Settings, and we're going to click Show captions on media, which will turn it off. Basically, what you're doing is you're matching up the video clips to the voiceover. Let's listen to the first part again. Welcome to the world of Racing. For centuries, people have always been fascinated with speed and have used this as an excuse to welcome to the world of racing. What we're going to do is we're going to come to elements, click on Search Elements. Let's type in race cars. Et's type in race cars. Then we're going to click on videos right here. We can always use photos in our slides in our videos, but it's not as exciting as actual video clips. Let's click on videos. And I like this first one. Actually, no. I like this one right here. We're going to drag it into the first slot. This one is 12 seconds. Remember what I said about the six second rule. Let's drag it to 6 seconds and let's see how that looks. Welcome to the world of racing. For centuries, people have always been fascinated with speed and have used this as an excuse to get their adrenaline rush. Okay. Let's throw another race car in there. Shorten this one to 4.5 seconds, shorten this one to 3 seconds, let's see how that is. Always been fascinated with speed and have used this as an excuse to get there adrenal now let's search adrenaline rush. Adrenaline. Videos. I don't like any of those. So we're going to go back to race cars. This is all subjective. You can choose exactly what you want to put in your video, but I like to match it up exactly with the voiceover. Let's choose this one. That one's way too long, so void this one has sound on it. We click on this once, we come up to playback. Excuse me, we click on it, we come up to volume, and we click mute. Excuse to get their adrenaline rush. Hardcore racing fans know exactly what it takes. Hardcore racing fans. That makes me think of NASCAR. Because we all know NASCAR fans are super hardcore. Okay, these look like drivers and fans. So let's add that. It's 21 seconds, so let's shorten it down and adjust it accordingly. What it takes for a car to be top in its class. In this video, we will delve into the different beautiful. In this video, we will delve into the different types of race cars. Let's put a video of different race cars up here. That's very nice. Video, we will delve into the different types of race cars that were manufactured throughout the years. Throughout the years. Let's throw an oldie in there. Down here, let's shorten this. Cars that were manufactured throughout the years. Okay. So the last part is stick around because the last car on the list will blow your mind. I'm going to look for a car that looks really cool. Yeah, let's do this one. Stick around because the last car on the list will blow your mind. Perfect. So I'm pretty sure you get the idea. Your voiceover down here will span anywhere 3-10 minutes. It can be shorter, it can be longer. But as you go along, just continue adding video clips on top until you're done. As soon as you're done adding video clips. When you search for music in Canva, there's an app and I don't think many people know about this. It's called Tune tank. Basically, you can use this music to monetize your videos on YouTube. Now, not many websites on the Internet have absolutely free copyright music to monetize videos on YouTube. The majority of them make you pay for a licensing fee. You have to give credit to the artist. Maybe the artist receives the money that your video gets from ad revenue, and it's a big mess. But an app like Tune tank has very good music, and you can monetize it for absolutely no cost. Let's check out the music that they have here. The library is not exactly the largest, but they do have some great tracks. Let's search for Epic. Let's listen to one of these. It sounds like a Hans Zimmer track to me. Okay. So when we've chosen the song that we want, let's listen to a couple more. Mm hmm. Okay, I like this first one. We're going to drag it onto the canvas. Once we drag it onto the canvas, it's going to add it down here. Now, when it initially adds it, the music is probably going to be too loud, so we have to turn it down so that we can hear the voiceover. Let's run it from the beginning and let's press play. Welcome to the World for centuries. Yeah, it's too loud. If it's too loud, we're going to click on the music down here once. We're going to come up to this volume tab and then we're going to turn the volume. Let's start it all the way down at 15. Let's press Play and see how that sounds. Come to the world of racing. For centuries, people have always been fascinated with speed and have used. Let's turn it up just a little bit more. When you create your video, especially when you have voice over and music, I recommend using headphones. Because headphones allow you to hear exactly what's going on. And there's no noise, specifically, noise canceling headphones if you have them. But if not, you can always use your airpods or something cheap, but make sure you're using some type of headphones. Let's listen to it. Welcome to the world of racing. For centuries, people have always been fascinated with speed and have used this as an excuse to get their adrenaline rush. Hardcore racing fans know exactly what it takes for a car to be top in its class. In this video, we will delve into the different types of race cars that were manufactured throughout the years. Stick around because the last car on the list will blow your mind. Perfect. Perfect. So we did talk about the video structure. So always follow the video structure when you make videos through Canva or Capcut. You can always come into elements, and we're going to search, subscribe. These are the call to actions that you can add. So we have stickers. You can come up here and choose animated for animated stickers. We can add any of these, just grab it, put it onto your canvas, size it up, and you're good to go, or you can come to videos and there's subscribe videos here. You can always size it up by dragging the ends. And then placing where you want in the video. Okay. Welcome to the World of Racing. And there's also end screens that you can add for your call to action towards the end. Let's take this for example. There's end screens here. Guys, get creative with it. Canva has millions and millions if not billions of different effects and graphs and videos and photos and different graphics that you can add to your video. Just get creative with it. This is the bare minimum that I've done today just to show you what's possible in Canva. Again, Canva it can be for editors, it can be for professionals, but Canva is extremely advanced when it comes to video and design. Now, their video editor is not exactly built like Capcuts or Premiere Pro, but it can do the job really, really well. 66. Create video in Capcut: Hey, guys, welcome in. Get comfortable, grab yourself a coffee, a tea, whatever you're into because we're learning about how to edit and Capcut. Let's go over some of the basic controls of this program. This is my favorite editing software because it's easy, it has tons of effects. It has a lot of B roll that we can use, that's copyright free. Let's go over this. This area right here is where we upload our files and where we arrange our files. Let's say we wanted to upload some B roll that we got from Pixebe or Pexels. We're going to click on Import and we're going to choose our files here, see if we can find a good video. Let's choose this video here. Now that we've chosen this video, we can choose to view it in the media window or we can drag it onto our Canvas. When we drag it onto our canvas, we can make it longer, we can make it shorter. We can zoom in, which is this part right here, zoom into the track. We can zoom in or we can zoom out. Just like we did in Canva, when we upload our voice over here? Times. If you have been skipping Leg Day, then you should definitely watch this. Stick around until the end. This is a voiceover that I'm using for one of my YouTube channels, and I'm going to build upon this video and you're going to see exactly how I do it. So remember what we talked about when it comes to viewers attention span. As soon as they press the Play button, your video is going to want to start immediately. So what we do is we zoom in and we make sure that the voiceover starts. Let's zoom in a little bit more. The voiceover starts immediately. So we're going to cut this off. We're going to delete this. We're going to put the voiceover all the way hugging the beginning of the track. We're going to start adding our Bro with the media in the Capcut library. But before we do that, let's get to know the video editor a little bit better. We know how to iport our videos and photos through this button right here. Uptop is the audio. We have sound effects. We can link our TikTok account. Brand music. The two main tabs that we're going to be using is the music one and also the sound effects. Now remember, guys, the majority of the music in Capcut is copyrighted, so you're going to need to use music that you've either paid for or that you found that is actually copyright free. A program that can give you copyright free music is a program like TunTank in Canva or possibly the YouTube Studio. There's also websites like Epidemic Sound and upbeat that I'm going to link in your bonus section of the course. But for now, let's pay attention to these two tabs. We have the music tab and we have the sound effect tab. You can use as many sound effects as you want. These are not copyrighted. They're all copyright free, so that's a great thing about Canva. You can get along without joining the pro version of CapcutT is what I do. I use the free version of Capcut I've been using this for a year, possibly a little bit more than that. But I've never joined Pro, even though there are some effects and some different filters that require the P subscription. I've never needed it. I've never used it. If you want to use it, that's totally up to you. But me personally, I don't have any need for it because all the texts, the animations, the effects, the transitions that I use are all free. So we have the audio, the music, and the sound effexs tab. We have our text tab, which we can add text onto our timeline. We just drag the default text down here and then we can adjust it accordingly. We also have an important tab that I use this I use this pretty often, which is auto captions. When I'm done editing my video as far as the B role, the music, the sound effects, and I want captions or subtitles on the video, I come up here and I click Auto captions. What this does is it populates the auto captions. It reads the voice over and it throws auto captions on top of the video and then you can adjust them with the text, you can adjust the font, the size, et cetera. But the accuracy of this auto captions generator is pretty spectacular and we'll do it here in a couple of minutes. Another one is stickers. You can search for stickers like subscribe. Then you have these subscribed stickers and you have the animated ones that you can add on your timeline here. These are all free call to actions that you can add throughout your video. Let's delete that. Just delete this text box. There's other stickers. Another important one that I use are arrows. Arrows to point to certain elements in your video. You can always rotate them. You can make them bigger, smaller. So use your imagination. There's possibly millions of different stickers in this section and they make your video fun, they make it engaging. The next tab up here is the Effects tab, and there are a lot of pro effects that you need to pay for. But again, like I said, I personally don't use these and you can pay seven bucks a month and get access to all of these, which is cool. But you don't necessarily need them. There's favorites up here that you've saved in the favorites. There's trending P, and all of these other ones. There's lens effects, retro light effects. These cool little light effects. We have the glitch, distortion, sparks, love, et cetera, so on and so forth, there's tons of them that you can use to make your video, pop. There's the body effects here that you can add to video clips that have people. You can play around with these and find exactly which ones suit your video the best. After the effects, we have the transitions, which you probably will be using a lot and we'll go over these here in a bit. Bunch of cool transitions. The ones that I use are free, so I use the pull in and pull out ones. These quick cut quick motion transitions that you put between each video clip. I use the left and the right, the whoosh the glihes and the splits. They're just fun ways to transition video clips and keep it interesting for the viewer. And then we have our filters, which I personally don't really use, and these are to enhance your video, enhance your different clips that you've added onto your timeline. Similar to Instagram or Snapchat or TikTok filters, but they give your video a little bit more life, and they add color, and they make it pop a little bit more. Then we have the adjustments tab up here. You can set your own custom adjustments and presets when it comes to ut. We're talking about lighting and the different effects on your videos such as brightness and temperature and contrast and all those good things. These tabs up here will be your main control panel when it comes to controlling and adding effects and transitions to your timeline. Again, media is where we add media onto the timeline. It's where we import our videos and pictures. Audio is where we grab our music and sound effects. Again, just a side note, the majority of the music is copyrighted on Capcut, you're going to need copyright free music. We have our text tab to add default text. We also have our auto captions. You can add effects to the text, you can add templates. We have our stickers tab, Effects tab. Add effects to videos and photos. Transitions, this transition between video clips. We have our filters, which are similar to CapcutEcuse me, filters, which are similar to Instagram, Snapchat, Tik Tok, et cetera, then we have our adjustment. Okay, I want to show you how I build a video. So let's listen to the track. The information in this video will skyrocket your muscle gains by two to three times. Okay. The information in this video will skyrocket your muscle gains. So we're going to go to the tab down here. Under Media. It's the library tab. This is where we find all of our videos and pictures that we're going to add to our timeline. Let's search for muscle, for example. This one looks good. We're going to drag it onto the timeline and we're going to adjust it and zoom out just a little bit. We're going to adjust it and then zoom back in. The information in this video will skyrocket your muscle gains by two to three times. Okay. We're going to make it a little bit bigger. If you have been skipping leg day, then you should definitely. Skipping leg day. Leg exercises. Throw a leg exercise on there. If you have been skipping leg day, then you should definitely watch this. So around until the end, because every part and every step in this video will be crucial. Stick around to the end, so I'm going to want to add somebody watching TV or on their laptop. Okay. And you can set the orientation vertical or horizontal. Let's set it to landscape, which is a horizontal orientation. It'll filter all the videos by the ratio. Let's add somebody on their laptop. Around until the end, because every part and every step in this video will be crucial. Be crucial. For your hardcore muscle gain. Hardcore muscle gains. Weightlifting. Okay. For your hardcore muscle gains. You're diving deep into the realm of squats. Okay. So the videos talking about squats. We're going to add a guy squatting some Barb. Discover why squats aren't confined to sculpting your legs and why incorporate. Okay. So the part that he goes down, we're going to want to cut it, so we're going to zoom. Into this part where he starts on the descent. Discover why squats aren't confined to sculpting your legs and why incorporating them into your regular weight lifting routine is a strategic and smart move. Remember what I said about the six second rule, how we should keep our video clips shorter than 6 seconds. Of course, you can always go shorter, you can go a bit longer, but I always recommend keeping your clips around the six second mark. Let's cut that off. So what makes squats so extraordinary? Imagine squats as the Okay. Let's have this girl squatting. So, what makes squats so extraordinary? Imagine squats as the superheroes of exercises. Superheroes of exercises. That's another guy squatting. Assembling a league of muscles simultaneously. Okay, so that's a photo. So what we're gonna do is we're gonna come up to type, and we're gonna choose videos. Now it filters them all by videos, and we're going to filter them also by landscape. Okay, let's get some more squats. Is assembling a league of muscles simultaneously transforming your body into a power. Muscle. Okay, let's go with this guy. House. It's not merely about toning your legs. It's a holistic for me, this clip is a little bit too slow, so we're going to speed it up. To speed up the clip, let's highlight it. Click on it once, come up to speed, and then we're going to make it faster. Let's three times. Let's see how that looks. House. It's not merely about toning your legs. It's a holistic full body workout. Full body workout. Perfect. Okay. So now that we've added a couple of clips. Let's start to build around this. The voiceover that I've added already has music and I've done that ahead of time to avoid copyright claims. When it comes to text, some people add it on their videos and some people don't personally do when I create workout videos, I always add text because you never know if the person who's watching the video is cooking in the kitchen or they're in the library and they need to listen to it, or they need to watch the video on mute or they're in a situation where they can't have any sound, so they're just watching the screen and they need a certain amount of text or subtitles. So if you want to add subtitles, I recommend that you do because it's a good idea. It's a good idea for viewer retention, and it's a good idea for those who are in a situation where that requires them to have the video on mute. So they need a little bit of text. You can put it in the center of the screen, you can put it in the bottom on the top. Whatever you prefer, it's all a personal preference. So let's go through this. Click on the text box up here. We're going to go to Auto captions. Select your language and click Create. Now, this will take less than a minute. E. As you can see, it created the text and it put it above the B roll right here. These orange boxes are the text. Now if we zoom out, we'll see that it added it, we can see that it added to the entire track here. As we zoom back in, move to the left. You can see the text right here on your video screen. What I usually do is I first come up to the font and change the font. Et's to Tahoma. I like to go all capitals. Here we go. And then this one right here. Again, guys, you can play around with this and adjust. There's all the font settings here. There's the position and size. You can make it bigger. You can rotate it. You have to blend option opacity to make it transparent. Stroke color, thickness, you have the background. You can add glow and there's different effects here that you can add to your text as you see fit. In the meantime, we're going to make it a little bit bigger for my health videos, I like to change the color to yellow or yellowish orange. And I like to put it in the center because the videos that teach things like how to work out and how to sculpt your physique. If you're in the gym and you don't want to listen to this, you just want to watch it. These subtitles are super helpful. Since this is an instructional video, I do always put captions on the screen, especially in the center. This video will skyrocket your muscle gains by two to three times. If you have been skipping leg day, then you should definitely watch this. Stick around until the end. I'm going to change it back to white because White pops better on the background. Let's see. Information in this video should definitely watch this. Stick around until the end because every part and every step in this video will be crucial for your hardcore muscle gains. It's important to go through these captions and make sure that everything is spelled right. Cap cut for the most part gets the spelling and grammar correct. But sometimes it gets it wrong. We need to go through this and we need to change any word that's not spelled correctly. We're diving deep into the realm of squats. Discover why squats aren't confined to sculpting your legs and why incorporating them into your regular weight lifting routine is a strategic and smart move. What makes squats so extraordinary? Okay. Let's add some transitions. For the transitions. The ones that I use are pull in and pull out and left, swipe and right swipe. Basically, what we're doing is we're dragging these transitions in between clips one. They don't have to be between every clip. They can be maybe once every two or three clips. But this is to keep it exciting and to keep it moving fast and smoothly. You want to transition smoothly between your clips, pull out and mix it up to keep it exciting. Let's do a right. Let's do a whoosh. Let's see how that is. If you have been skipping leg day, then you should definitely watch this. Stick around until the end because every part and every step in this video will be crucial for your hard core muscle gains. We're diving deep into the realm of squats. Discover why squats aren't confined to sculpting your legs and why incorporating them into your regular weight lifting routine is a strategic and smart move. Okay. So what a lot of people do to retain viewer attention is this. They add sound effects to each transition. So we're going to come to audio. We're going to click on the Sound Effects tab and let's type in something like Swish. These are transitional sounds that help ease the transition between two clips. We're going to drag this right under the transition, copy, paste it, we're going to drag it under the other transition. Listen to this. If you have been skipping leg day, then you should definitely watch this. Stick around until the end because every part and every step in this video will be crucial for your hardcore muscle gains. We're done. Okay. We can add stickers like subscribes. Subscribe and we're going to drag this, make it smaller, and then throw it on the bottom right here. Again, you can take some of these stickers and place them at random parts of your video to subscribe and like stickers. Or what you can do is come up to media library, and search for subscribe and you have these subscribe videos that are actually a little bit more lively than the stickers. And what I usually use are these subscribe green screens, let me show you how to use these. When you've found a certain part in your video where you want to add the subscribe animation, you're going to drag it onto your timeline. Then you're going to click on a once, you're going to come up to cut out, press Chroma key, click on Color Picker, and choose the green section of the screen. Once you choose it, come down the strength and adjust it until the green goes away. Now, you still want to have the subscribe animation present. You see how the green faded away, but the subscribe animation stayed put. That's what we're looking for. You can use the green screen with pretty much anything. If you go on YouTube and you search for green screen animations, there's millions of different types of animations. There's explosions, there's stars and different glitches and anything that you can think of, there's probably green screens for on YouTube. We're going to drag this, make it smaller, throw it at the bottom, and let's see how it looks. It says Imagine squats as the superheroes of exercises, assembling a league of muscles simultaneously, transforming your body into a powerhouse. Perfect. With the subscribe animation, you can always add sound effects to it. So we're going to come to the sound effects tab. Let's add a ding or a bell. Bell ding, microwave ding, see how they sound. Click on a once to preview. We're going to use that. You see where the little cursor presses the light button right here. We're going to drag this until we find the spot right there. Then we're going to drag this down right over the white line. Assembling a league of muscles simultaneously Forming your body into a. Okay. You can always turn the volume down with the sound effects by clicking on this line and dragging it down. Or if you want to adjust the volume, you click on the sound effect and you come up here to volume and you can make it louder or you can drag the volume down as much as you want. You have muscles simultaneously transforming your body in Let's see how that sounds. Sizes assembling a league of muscles simultaneously transforming your body into a powerhouse. Perfc. It's not merely about toning your legs. It's a holistic full body workout. Guys, there are a lot of different effects in Capcut that you can play around with and there's different adjustments that you can use to enhance your video. But the basics of Capcut are pretty much all you need. The Broll, adding the text, maybe some stickers and sound effects, likes and subscribes. That's pretty much all you need. As long as you bring massive amounts of value to your audience, that's really all you need. You can add all the effects you want, all the transitions. If there's no true content delivery, if you don't really bring value to your audience, there's no amount effects or no amount of transitions that can make your video good. You can have a video that is really good at retaining people with their short attention spans. But if you don't bring value, then people are not going to come back to your videos and watch them again. People are not going to recommend them and share them and hit the button and comment, subscribe, so on and so forth. So the number one thing that you should do is bring value and then after you've brought value after you've written a killer script, after you know exactly what you're going to use for your B role and have different tracks when it comes to music and sound effects, then you can start adding effects and transitions to your video. But you need to build your video on a great structure. You don't want to build your video on a structure of sand. You want to build it on a structure of concrete. Make sure you have a very good structure for your video, very good topic, something that brings value, you absolutely have to do your research. You have to analyze your competitors channel and come up with different ideas that will provide value to your viewers. Once you've laid the foundation of you know what you're going to bring, you know how you're going to provide value, then you can start adding effects and transitions. But always first deliver when it comes to the value section of your video. Other settings that we should discuss that you should learn about here is if you've made a move in the editing window that you don't like, you can always hit this back button or the forward button to reverse. There's a trash can, there's the buttons here that cut and split, you have the buttons over here for each track that you can hide them or you can mute the track. The basic up here is the controls for whichever track you've selected. Let's say you select this one or let's say you select the voiceover. You come up here, you can adjust the volume for the voice over. You can adjust the fade in, fade out, the voice changer. The information in this video will skyrocket your muscle gains by two to three times. The information in this video will skyrocket your muscle gains by two. The information in this video will skyrocket your muscle gains by two. Those are pretty cool effects. I never use these personally, but if you do sign up for the Pro version of Capcut, you have access to all of these. There's the speed that you can adjust the speed of your track. You've been keeping leg. You should definitely watch this. Stick around until the Then you have more buttons that you can play around with. You don't really have to have any of these checked. These are just extra features. You've got your zoom in and zoom out. Now, when you want to export the video, when you're done making your video, you come up here to export. So it's showing me that I'm using the following pro features and then I need to erase them. Let's go back to Edit, and I know which one it is. The information in this video will skyrocket your muscle gains. Let's go to Export. We're going to name it fitness video. We're going to leave it on four K. We're going to make sure the format is MPour. Let's change the frame rate to 60 frames per second. Then we're going to click Export. Oh 67. Understanding your analytics: Okay, guys, let's discuss channel analytics, and I brought up one of my faceless channels here to use as an example. What I want you to understand is this, Analytics are not really, really important when you're just getting started out on YouTube. As you progress and as you put out more videos, you should pay attention to analytics more and more. But when you're just getting started, do not pay attention to analytics. Analytics cannot really tell you that much unless you have a certain amount of videos lined up or unless you have a certain amount of watch hours or or likes or just a data that has to do with the algorithm, knowing exactly what your channel is all about. At first, don't really worry about the analytics. I recommend that you only look at analytics after you posted your 30th video because after you have 30 videos on your channel, you have enough information that the algorithm has gone by to determine what you need to do, what you need to improve upon, what you need to take out, what you need to add to your channel, different metrics like that. Do not worry about the analytics initially. Only start looking at them after your 30th video. You can look at them just out of curiosity, but don't do a deep dive in your analytics until after your 30th video. Let's get into it, guys. Let's click on the Analytics tab here. These tabs are basically self explanatory. You have your views, you have your watch time, subscribers, the amount of revenue that you can earn or that you've earned on a certain channel or a certain video. You have top performing videos down here and shorts. If you click on the Same tab down here, it gets a little bit deeper into your analytics and you can study these charts and see exactly what's working versus the videos that are not working and you have videos to compare to each other, the watch time to view, subscribers, revenue, impressions, and you can sort by traffic source, geography, cities, viewers age, viewers gender, the date, the revenue score, and so much more. This can be literally another course that takes days and days because the YouTube analytics section is extremely complex, and you really need to spend a lot of time studying this. But you don't exactly need to know all this. You just need to know a couple of different analytics to know if your videos and channel are performing well. Let's exit out of here. Let's come to content up here. So we have the view tab. We have the impressions, which is how many people have actually seen your thumbnail and title. We have our overall click through rate and we have our average view duration, the amount of time that people have watched our videos. Now, this is a score that averages out between all of your videos. Then again, we can go to the Seymour tab and get way deeper into our analytics section, but we're not going to do that for the sake of time. Key moments for audience retention, are we have our graphs down here for each video. Notice when we click on each video, the graph changes, and I'll explain exactly why here in a bit. When you click on a certain video, a line like this that's declining is perfectly normal. Chances are you will never have a line that goes straight across the screen. It's always going to be on a slight decline because people's attention spans are short, or people don't want to watch your video or they get bored or they feel that it's not for them. But if you study these lines, you can really know exactly what's working and what's not working. When you see a dips, in the graph, you know that people have clicked off your video. When you see spikes like this one right here, you know that more people were interested in whatever you were saying at that specific moment in the video. Let's click on this and let's see why more people either rewound this section or more people clicked off to watch this section again. Maximum amount of weight that you can perform an exercise with for one repetition in good form, whole range of motion, it's very clear that moving weights or using bands or using body weight, for instance. Let's take this for example. In this specific video, he was talking about different methods of weight lifting and how you can actually achieve hypertrophy or gain muscle when you're lifting weights, and a lot of people rewatched this section of the video. I know that this is a popular topic when it comes to gaining muscle. I probably want to include something like this in my next video. The same thing when you see a dip, when you see a dip, watch exactly what section of your video led people to click off or led people to become bored and avoid putting that in your next video. Stay away from it completely. Go through your videos and highlight and see this area right here has a peak. This area has a dip. Before this dip, whatever happened that video, I'm going to take that out and remove it from my next videos. If you see here, the gray area of this graph is your typical average retention, and the purple line or the blue line is where your current video is performing. This video is performing above our typical retention time. If it's below, then it's performing below this retention time. If you see a line like this, you probably should not make a video like this again. You should probably take note and tell yourself, this is something that people are not exactly interested in, so I'm not going to make this again. I'm not going to waste my time and especially, I'm not going to waste the time of my viewers. You can go through this when you have your 30 videos and take note and see what works and see what doesn't work. A couple of these other analytics are pretty important. How viewers find your videos? 50% of my videos are found through browse features and 40% are found through YouTube search, 3% are found through end screens, YouTube features, suggested videos, et cetera. It shows you your top videos, which ones are performing the best. If we go to the top, let's go to audience. You have your returning viewers, your unique viewers, your subscribers within a certain period of time. If you go down, there's more metrics that you can check out, and this is another important one that I think we as creators should pay more attention to because it shows you when your viewers are online and the brighter the box, the more of your viewers are online at that certain time of day. We want to post videos when the most people are online. Mine, for example, more people are online between 10:00 A.M. 10:00 P.M. Excuse me. More people are online between 10:00 A.M. And 12:00 P.M. That's when I usually post my videos. You have formats your viewers watch on YouTube. You have top geographies, which -36% in the United States, and then after it's the United Kingdom and then after it's India, People in India are a huge consumer of YouTube. People over there they're very big when it comes to making money on YouTube, when it comes to creating content and faceless videos, and the people in India are a huge market, a huge valuable viewership when it comes to the whole YouTube platform. I believe that people in India hold up YouTube a lot. Same thing with United Kingdom, same thing with United States, then you can find the rest of your geographies down here. You have other metrics like subscriber bell notifications and watch time from subscribers. You have your top subtitle a closed caption language. Then you have your age and gender analytics right here. Remember what we talked about, YouTube is predominantly male. But if you have a channel, let's say about makeup or parenting as a mother, your age and gender statistics are going to be a little bit more different than mine. In my case, this channel is all about building muscle. The majority of my viewers are male and the majority of them are 18-44 years. You have your revenue tab which shows you how much you've earned and how much you can potentially earn in the future, and then you have your research tab. What the researchtab is basically it shows you other videos that might be popular in your niche and you can possibly model your future videos off of these. YouTube does a good job in showing you videos that might be related to yours, but I really wouldn't browse this section too much. I'd rather go to VID IQ and use their resources way more than I probably use YouTube's resources here. So the analytics of your YouTube channel are very important. Again, don't heavily get involved and don't be invested heavily with your YouTube analytics unless you have over 30 videos. Then you can go into your statistics and analytics and start sorting through and see what works and see what you can change and add and remove and improve upon. But if you're just starting out with your YouTube channel, do not worry about the analytics. I'll stress you out. And you don't need to waste your precious energy on learning this initially, at least. Maybe learn it as time goes by, but initially, you want to focus on quality video content creation. You want to focus on quality engaging thumbnails, titles, metadata, and all of those aspects that make your videos and your channel succeed. 68. Uploading Videos (The correct way): Okay, now we're really rolling. We made the title, we designed the thumbnail, we wrote the script, we made the voiceover, and we made the video. We poured tons of value into a tons of love. We edited it and tweaked it perfectly the way that we wanted to. The way that we know that our viewers and subscribers would get the most amount of value from it. Now the moment of truth, it's time to upload it. Here's how we do it. We come to our YouTube studio, up in the right hand corner, there's the Create button. We're going to click on that and then click on Upload videos. We're going to select our video, and this is just a sample one. Let's utilize all of the knowledge that we gained in this section of the course about writing the title. Let's apply it in this box right here. It only gives you 100 characters and remember, the shorter the title, the better as long as it's clear, concise, and easy to understand for the subconscious mind. Let's take an example title like this. Gaming Tips and hacks. That will change your life. Just a quick side note, when you have to add the word and always use the symbol instead of the spelled out word. Gaming tips and hacks that will change your life. Try to capitalize all the words. And capitalize the buzzwords and capitalize the buzz phrases, and you're good to go. Short, sweet, straight to the point. Description. You always want to describe exactly what's in the video. The reason is it's not only for the viewers to know what your video is about, it's also for the metadata of YouTube. The metadata works hand in hand with the algorithm to determine who your video is going to be fed to. Let's say this video covers all of the tips and hacks that one needs to beat Zelda 2.0. I don't even know if that's a game, but let's say Zelda 2.0 is a game. This video covers all the tips and hacks that one needs to beat Zelda 2.0 and rank in the top 1% of players. After the description, we want to add a subscribe button. And then we want to enter the link that we created earlier with the sub underscore confirmation equals one. Do you want to add that link right here so that people can click on it and immediately subscribe. Maybe you want to put your socials here, Facebook link. You want to put your TikTok link and Instagram link. You can share those with your community and put any other relevant information that you think viewers should pay attention to. But the most important thing in the description is, in fact, the description, which works with the metadata and the algorithm. Once you have your description all written out, let's come down to the bottom and upload that thumbnail that you produced and designed before you made the video. Remember we talked about how the best thing to do is to design the thumbnail and title before we actually make the video. So we're going to upload that. Let's say that this one is our thumbnail. We can always change our thumbnail if it doesn't work at first. If we're not getting enough views on our video the first week, we can always change the thumbnail and test to see if our second thumbnail actually works better. Playlists, here you can add your video to a certain playlist that you've created on your channel. It's not necessarily something that you need to do every time you upload videos, but it's always good to have. Audience. If it's not made for kids, we've already set this default in the YouTube settings. If it's made for kids, then just quickly check. No, it's not made for kids. And click on Show More. Pay promotion. You can leave this unchecked. Now, this is new to YouTube. This has to do with artificial intelligence and AI content. Do any of the following describe your content? Makes a real person appear to say something or do something they didn't say, alters footage of a real event or place or generates a realistic looking scene that didn't occur. If yes, click yes, I no, then check off no. There's automatic chapters to have the algorithm automatically list your chapters in your description, you can leave that checked. Now, where it says automatic places, I recommend that you turn this off for the simple reason of safety. There can be a lot of weird people out there who want to know exactly where you're filming from or where you've posted the video from. Let's just check it off because of the weirdos out there. You can always leave it on if you want. It's totally up to you, but I personally check this off because I don't want stalkers. I've had stalkers in the past. It's not fun at all. My advice would just to be unchecked that. Leave automatic concepts on. Now here is a very important section of the video upload process. In this space, you're going to add tags that you found on keyword planner with Google or VidiQ. Hopefully, you've already done your research and browsed the VDIQpage and found out the different tags that are relevant to your niche and your video. If you haven't, please visit the VID IQ page and learn about those types of tags. Also what you can do here is you can go to a competitor's channel, and if you have the VID IQ extension on your browser, you can copy their tags and you can use their tags as your tags or you can copy their tags and you can add some of your own tags. But if their video is successful, by all means, go ahead and copy their tags, use their tags, but also add a couple of your own. If you copy somebody else's tags or if you use your own tags, always make sure to put your channel name inside the tag box. Let's say we're going to put gaming coma, Xbox. These are just examples. PS five, and then night time game. Make sure that you get as close to 500 characters as possible. You can't exceed the 500 character count, make sure you get as close as possible to 500. Remember, this section is very, very important. This uses your tags to work with the metadata and the algorithm to show your videos to the right audience. It shows your videos to the people who actually want to watch your videos. Make sure that you study the tags, you study vidIQ, and this is a very important. I can't stress it enough guys. This is a very important section. Get to know your tags in and out. Language and caption certification. Hopefully, you've chosen your default language in the YouTube settings, and if not, then you can choose it here. We're going to leave the license as a standard YouTube license. We're going to leave this checked, allow embedding and leave published subscriptions fee and notify subscribers as checked. This option is only if you're uploading videos that don't have to do with your normal content. If you're uploading a random video, then unchecked this. But if you're uploading videos that are in sync with your normal content that you normally post, then leave that checked. Shorts remixing allow audio and video remixing. This allows people to take your videos and remix them. I always recommend that you leave this checked because this is free exposure, guys. This right here is free exposure. If somebody is using your videos, they're basically promoting for free. I do recommend that you leave this checked. Category, you choose your category here, and maybe you've already chosen it in the YouTube settings and that's fine. Comments and ratings. Absolutely leave comments on. For the reasons of the algorithm. The algorithm loves when people comment. When people comment, there's more engagement. When people like for subscribe, there's also more engagement. But the more comments on your video, the more that it tells the algorithm to feed your video to viewers that viewers are engaged through video and they're leaving more and more comments because they like your video or they have something to say about your video. Always leave the comments and ratings on. Sort by top, absolutely. Show how many viewers like this video, leave that on. We're going to click next. Here you can add subtitles. Maybe you've added subtitles already in your video editing program, and that's fine as well. Always add an end screen. The end screen and the call to action towards the end of the video go hand in hand. This is where you will add an end screen. That shows people where to click. When you ask people to click on a subsequent video at the end of your video, this is where you add that screen. You basically choose one of these and you arrange them wherever you want. You can erase the logo if you want. You can take this, put it in the center, and down here, you choose which part of the video you want it to start and it's going to start towards the end. Then you click Save you can add cards, which are basically little notes on your video screen that tells people to click on certain videos or has different calls to action. You can always add these in your video. I personally don't do this, but you can do it for a little bit extra exposure if you want. Okay. The next step, it's going to check for copyright issues. This next section is where the YouTube algorithm checks to see if there's any copyright issues with your video. If there's not, you're going to get a little green check, but if there is, you're going to get a red X here. If you do get a red X, it means that there's copyright content found in your video. It's either music or it's visuals or something along those lines. What you're going to have to do is actually go back to the editor and edit those things out and then re upload your video and start the process over again. We're looking for that green check. We're hoping that there's no copyright issues found. Once that's all clear, you can move on to the next. Then here is where we choose the visibility of our video. We can put it the private, unlisted or public and of course, I recommend public so that viewers can actually see your video. You can set it as a premiere where when you set your video as an Insta premiere, you and your viewers can watch it together at the same time. You can also schedule your video for a later date. This is what I usually do with my videos I schedule them for the next day or the next week depending on how you want to push your content out. Once that's done, we collect schedule public publish. Once you published it, it's done. You've officially uploaded your video. Congratulations. Sit back and wait for the views. Hopefully now if you brought tons of value, your thumbnails right, your title is on point, your metadata is correct, you should be getting a lot of views. Remember, guys, if you don't get views at first, it's fine. Do not get discouraged. This is the way that YouTube works. Unless you have millions of views, you're not going to get thousands, possibly millions of views within the first couple of days or weeks. Sometimes it takes time for the algorithm to catch your video and put it in front of the viewers that need to see it. Sometimes it takes a week, sometimes it takes a month. I've seen YouTube creators who pros to the video and then a year later, that's when their video takes off and gets millions of views. It's all dependent on the algorithm, and it's all dependent on your metadata and how your metadata works with the algorithm. Don't get discouraged if you post your video and you get no views. Initially, after you post your video, it's a trial period. YouTube takes your video and it shows it to a certain amount of viewers, and this is the test period where it's basically seen how many likes, how many comments you get, how many shares, how many subscribes you get. It's test in your video. To a select portion of viewers and it's seeing how your video performs with these types of viewers. If it performs well, your video might get pushed out. If it performs well as well, your video might not get pushed out. Then you have to go in and tweak the settings, maybe change the thumbnail, maybe change the title to increase your click through rate. So you'll get to know all of these steps as you post videos as you gain more experience with your YouTube channel. But these are just small details that you need to pay attention to when posting and making videos. These are very, very important. They might be minor details and they might seem like minor details, but they're actually very important. Let's go back here. Let's exit out of here. When you posted your video, your video will appear right here. And you have your views. In this section, you have how many likes versus dislikes, and you will be the only one who sees people who dislike your video. Because YouTube recently rolled out a feature where they've removed the dislike counter from YouTube videos. I disagree with this. I actually dislike that decision that YouTube made because it used to be when we go in somebody's channel, we would immediately look at the likes versus dislikes. Because the dislikes, the majority of the time, they would tell us if that video is worth watching. For example, if a video got 100 likes and 4,000 dislikes, I would probably click off that video because I know that it's probably not worth my time. And there's always a feature that you can add onto YouTube that brings back the dislike counter. But if you just have a stock YouTube page, you're not going to be able to see the dislikes on a video. In your YouTube studio, you will be the only one who sees people who dislike your video. There will be a ratio here, a percentage of likes versus dislikes. 69. What kind of YouTube shorts should I make: Okay, so the type of content that the viral shorts are created around is extremely important. We want to locate four to five different viral shorts within our niche and start to analyze them. What I mean by analyze them is we're going to take them, and we're going to reverse engineer them and find out exactly why they went viral. Now, I get a lot of creators. They believe that the YouTube algorithm is either shadow banning them or for some reason, it doesn't like them. Now, this is the furthest from the truth. And when I say that, what I mean is that the YouTube algorithm has a very specific structure that it works off of. It looks for very specific identifying factors in the title in the SEO in your description in your thumbnail, in the video retention and the click through rate. All of these metrics are the determining factor of whether the YouTube algorithm is going to push your video or not. So you have to ask yourself these questions. Why did the short go viral? And this bleeds over into long form video as well, but let's concentrate on short. Why did the short form video go viral? Is the content trending? Is it a challenge? Is it a reaction video, which are very popular nowadays? People's attention spans are so short, so short. I can't emphasize this enough. So we're looking for content that invokes emotions like fear, desire, humor, and curiosity and feeds the dopamine rush that people are looking for when they are on the YouTube platform. 70. Shorts hook (The most important part): Oh, the good old hook. The good old hook line and sinker. Probably the most important part of YouTube. It's the hook. This is the very first part of the video that makes the viewer decide if they want to stick around or not. And remember, guys, and I say this throughout the course. It's very important to remember that the viewers attention spans nowadays are 6-8 seconds long. They're very short. So let's examine our competitor shorts and try to mimic the style of hooked that is more likely to go viral. Some examples of great hooks would be the following. Hooks that start with a like, did you know that Puss Octopi can live for 1,000 years? Or do you believe that blank and blank or some sort of crazy or interesting object or an act in the beginning of the video. Also, a very invokes Emmons, like fear, greed, humor, and desire, trending music that captures the viewers attention or trending sound effects, some sort of fail or funny clip or insane challenge that makes them want to stick around. So the viewer is what reels them in and hooks them in and ensures them that the short is going to be sweet. It's going to be something that engages their dopamine center in their brain. 71. Shorts sound effects: Sound effects, video effects, and quick transitions are the key to maintaining video retention. These types of things appease the viewers attention span and keep them engaged with the content. So always make sure you have quick transitions, relevant sound effects like pops, clicks, bouches, video effects, like lens flares, Non glows, we want to constantly change what the viewer in, hearing, and feeling throughout the short. Make sure that your video clips, your B roll are no longer than 6 seconds. Always add sound effects when you transition to the next video clip. Always have different types of filters and different types of video effects. Possibly make the scene on the short form video move. Like, make it shake, make it tremble, make the short form video, engaging and exciting and constantly keep changing up the sound and the video and the sound effects and the B roll to keep your viewers attention. 72. Shorts length: The length of the short is also extremely important. So there's ongoing debates amongst different YouTube communities about the best length of a YouTube short, and in my opinion, the best length is 15 to 30 seconds long. Now length the length of the short is closely tied to the subconscious mind of the viewer and also the attention span of the viewer. If your short is too long, if it's more than 30 seconds long, yes, it has a very high chance of being popular. But you want to maximize the chance of your short going viral by following these steps. So remember that if the short is too long, the viewer will most likely get bored and click off. Let's remember that there are millions of shorts on the platform, so you have to give the viewer a short. That is in the sweet spot when it comes to length. Always remember the attention span. Six to 8 seconds is the attention span of your average YouTube viewer. Let's remember that when we're making shorts. So, the more viral aspects that we nail down for our short, the better the chance for viral exposure. And what I mean by this is, the more confluences that our short has, the more chance that it has to go viral. For example, if there's great sound effects, if there's text on the screen, there's trendy music, if the topic is hot and trendy, if there's quick cuts and quick transitions, your short will have more of a chance to go viral than if it's just a boring video of you talking to the camera. So let's always remember that when we upload shorts. 73. Shorts title structure: Just like long form videos, the title structure is equally important when it comes to short form videos. So when you're looking at a video that has gone viral, a short video, check out the title structure. What do you see and what do you notice? Do they incorporate buzzwords? Is there a capitalization of words that are keywords or buzzwords? What's the length of the title? Is it long, short? You can refer to the viral title template toolkit in your bonuses for viral title ideas. And I always encourage people to do so because the titles that I've laid out in this title toolkit have been proven full and possibly go viral on YouTube. The key here when you're looking at Title structure is to incorporate buzzwords at the beginning of your title, but not only buzzwords, the most important words in your title should be incorporated in the beginning of your title because most viewers will be viewing your short on a mobile device which cuts off the title after two or three words. And we've went over this extensively in the chapter on Title structure. That should always include your most important words or your buzzwords at the beginning of the title for this main reason that your title is going to be probably cut off on mobile devices. So an example of a good title structure would be fastest car in the world, hashtag shorts, race cars, Indy 500, or the most amazing kitchen designs ever. When people are looking at your short form video, when they're scrolling the YouTube page on their mobile device, they see these words, they're buzzwords, right at the beginning, and this is what catches their attention fastest car in the world. Most amazing kitchen designs ever. Most epic fails. 74. Shorts SEO: Hash tags and search engine optimization terms. Whenever you upload a short, you should always include hash tags at the end of your title. Here's why. What this does is it encourages the algorithm to push your videos more. It identifies the type of material that your video discusses. It lets YouTube know exactly what your video is about and pushes it to the right audience. And when it pushes it to the right audience, you have more of a chance of going viral or getting massive amounts of views on your short. Finding relevant and trending hash tags is key whenever you upload a short. Do not add more than five hash tags and always include the hash tag shorts when you upload an example would be the only way to increase stamina. Hashtag gym, testosterone, challenge shorts. Another example would be the fastest way to lose 50 pounds. 75. Shorts trending music: Trending music. Another determining factor of whether your short is going to go viral, whether it's going to get massive amounts of views or whether it's going to get three views. So adding current trending music is one of the smartest things that you can do when you upload YouTube shorts. The algorithm is always linked to trending music because trending music is the music of the moment. The music of the moment that's currently trending makes YouTube a lot of money. So, guys, it boils down to money. The algorithm works on money. YouTube and trending music works on money. Whatever type of video can bring in the most ad revenue, that's what YouTube pushes. So based on money, trending music equals money. Trending challenges, reaction videos and tutorials that have trending music tend to get pushed a lot more than other videos that have either no music or music that's not currently trending. So you can find trending music on the YouTube studio. You can find it in other social media platforms, but always be careful when it comes to copyright law. 76. Shorts viewer loop (The secret): Again and again and if you can do it again. And one of the major determining factors of whether a short will go viral or not is the average view duration. If a short is viewed over 100%, it is more likely to be pushed to more people. So the reason why shorts go viral is because the people who watch it watch the short more than one time through. And let me explain. The more times a short is watched if it's watched one, two, three, four times, or even ten times, the more times it's watched, the more likely that it is to go viral. So there's a very specific and secret way that successful creators use to make people want to watch or maybe it kind of tricks them into watching the short more than once. It's called the viewer loop. So when you seamlessly link the last part of your short to the first, you are putting the viewer inside of a short viewer loop. What this does is it makes the viewer think that they are still watching the short for the first time through when they are actually watching it a second time. This gives your short more than 100% duration. So if somebody's watching your short and you link it correctly, seamlessly, they won't know when the short ends and where it begins. So if bends successfully, you will see average uuration of 120% or 150%, or if your short is engaging and interesting enough, possibly a 400% of uteration. There are many tutorials on YouTube about how to do this, and I've added a link to an example, short video that incorporates the viewer loop in your bonus PDF titled Viral Short Shortcut. Okay, guys, to finalize it, I want you to remember that the main point of short trend topping is to reverse engineer the viral short and find out exactly why it went viral. Sit down with a pen and a paper and go through each point that we've discussed. Break them down to their raw parts. And reconstruct them to make your own viral short. Remember that sometimes a YouTube algorithm needs a bit of a push to start recognizing your short video, so don't give up. Keep posting, stay consistent. Be persistent. Post a short or two shorts every day. And eventually, when you least expect it, you will get viral status, or you will get massive amounts of views. And also, guys, remember that if you want to grow your subscribers fast, a great tip, trick, and hack is to start with shorts. That way you can grow your subscribers to 100 and then worry about the four K watch hours after. 77. Shorts trend hopping: Hey, creators. Welcome back. This section discusses a short form video and why they're important for the growth of your channel. And more specifically, we're going to discuss how to actually create viral shorts, the mechanisms and the specifics of what makes a viral short. So let's get into it. So, YouTube shorts have become increasingly popular over the past few years, mainly due to Tik Tok. YouTube has studied the business model of TikTok and has implemented it within the YouTube algorithm. So what TikTok does is it's figured out that if it pushes the videos of new creators, they somehow make more money along the lines of more and more creators getting views as far as being new creators. This means that creators who are just starting out with their channel have more of an opportunity to go viral overnight than ever before. So the users on TikTok when they see massive amounts of views on their first, second, third, fourth, fifth video, they get inspired. And with that inspiration, it makes them want to create more content and put it on Tik Dog. So a lot of times with YouTube in the past, when creators put out a short form video, they got little to no views. And this makes them want to they're frustrated, and they lose motivation. Shorts allow brand new creators to stand out in the vast sea of YouTube. There are various ways to get shorts noticed and have them stand out from the crowd. The most powerful, in my opinion, is called short trend hopping. Let's discuss how this works. Short trend hopping is the practice of finding viral shorts within and recreating a style in your own short. When we find competitors viral shorts on YouTube, here is what we analyze. So this could be more or less the list of what we're looking for in our competitors shorts. So the type of content that they're posting, is it trending or is it evergreen or whatever the case may be. Let's identify the type of content that they're posting. Is there trending music? What hash tags do they use? Structure like? Do they have viral title structure? Do they have buzzword in their title? What's the length of the short? Is it 15 seconds, 30 seconds, 60 seconds, which is the maximum allowed time for YouTube short. How many sound effect do they have? Do they have transitions? Do they have text overlay? Is it fun, engaging, exciting, fast paced? How strong is the hook, which is the first part of the short? There is a very good reason why the short that you're studying has gone viral, and let's find out exactly why. Let's break it down just a little bit into its subcategories. 78. Make money with YouTube #1 (Affiliate Marketing): In the beginning of the course, we briefly touched upon multiple ways to monetize your YouTube channel, but let's get into it a bit more. Now there are different ways to monetize your YouTube channel, and I always advise that you do as many of these as possible and don't solely rely on YouTube ad revenue. And the reason this is is because if you get enough copyright strikes, YouTube can remove your channel altogether, and there goes your ad revenue for good. Apart from ad revenue, we need to think about other ways of monetization when it comes to our YouTube channel. The first one is affiliate marketing. We have sponsorships and brand deals, we have merchandise sales, superchat stickers, memberships and crowdfunding. Now, there are other ways besides these, but these are the main ways that YouTube creators use to make more money with their channel. Let's get into it. Okay, affiliate marketing, what is affiliate marketing exactly? Well, affiliate marketing is a performance based marketing strategy where individuals who are considered affiliates earn commissions by promoting products or services of other companies. When it says promoting products or services, basically what it means is you're sticking a link in your description and you're selling other people's products, products that you believe in and products that have to do with your specific niche. So when affiliate drives a sale, a lead or other desired action through their referral link in the description, they receive a commission from the company. These commissions can be anywhere from 5% to 50%, maybe higher, 75%, there are a few different websites that you can use off the bat, even if you have zero subscribers, on your YouTube channel, you can use these websites to make money as soon as you create your YouTube channel. The very, very cool thing about affiliate marketing is I know people who are making money right off the bat as soon as they create their YouTube channel, before they even get their first subscriber, they're selling products and they're moving product online. This can be physical products or these can be digital products. You can definitely start making thousands, even if you have zero subscribers. Wait don't wait to hop on the affiliate marketing train, find a product that you believe in. And that you believe will be profitable and start selling. Here are some reasons why affiliate marketing is so powerful. There is a low barrier to entry. Small YouTubers can start affiliate marketing without meeting stringent eligibility criteria such as the subscriber count or the watch hours. We know that we need 1,000 subscribers to get monetized and we need 4,000 watch hours. A lot of times channels get their 1,000 subscribers before they get their four K watch hours. Monetization flexibility. Affiliates have the flexibility to choose the products or services they want to promote, allowing them to align their promotions with their specific niche and their audience interests. If you're in the gaming channel, you can promote tech and gaming stuff. If you're in technology and you talk about cellphones and different tech products, you can promote those. If you're in the health niche, you can promote protein powder and sell different types of supplements. No product creation required. This is a big one. Because you don't have any physical product to move or to store. Affiliates don't need to create their own products. They can leverage existing products or services from companies and earn commissions by promoting them effectively. Also, there's tons of passive income potential. Once affiliate linked content is created and published, it continues to generate potential income over time as long as people continue to engage with it and make purchases through the affiliate links. I want to highlight this one because this one is extremely important as well. As long as people continue to engage with it. This is where YouTube videos are so powerful is YouTube videos can be relevant for years and years. If your video is constantly getting a steady stream of views, you can constantly have a steady stream of money. It's that simple. If you're getting views day by day, week by week, year by year, and people are interested in the product you're selling and the product that you're promoting in your video, they will absolutely click on the link because not only do we promote products in our YouTube videos, but we also give them a substantial discount, which is one of the reasons why promoting affiliate links in our descriptions are so powerful because yes, of course, they can go on Amazon and buy the same product. But when you offer a product through your affiliate link, you can actually give them a substantial discount. Customers and viewers would probably rather buy products from you because they get the 35% discount and they promote your channel. They help your channel grow and they put a little bit of money in your pocket and it's a win win for both parties. Another reason is diversified revenue streams. Affiliate marketing offers small YouTubers an additional revenue stream beyond traditional ad revenue. Remember, we talked about this. We want additional revenue streams coming in. By diversifying their income sources, they can reduce dependence on a single monetization method and increase their overall earnings potential. We don't want this. We don't want the single ad revenue monetization method. We want to branch out when it comes to our money making capabilities on YouTube. A couple of easy steps to become an affiliate partner. The first one is you locate products within your niche and there's a bunch of different websites. The three main ones are Digistore 24, Click Bank, and Amazon Affiliates. The second step is you sign up to these affiliates and they will ask you for different methods of verification, so on and so forth. It's very easy though. The third step is putting a link in your description, and that's very easy as well. Like I said, if your videos are evergreen and they stand the test of time, they can absolutely make you passive income for as long as you want. You can literally earn money while you sleep. I know a lot of people who earn passive income through affiliate links say they earn money while they sleep. This is a bit it's not only overwhelming, but it sounds like a broken record making money while you sleep. But really, really think about this. Like you're not trading your time for work. You're not at your job as a Barista or an Uber driver or whatever you're currently doing because in those types of jobs you trade your time for money. But with affiliate links, you're literally making money while you sleep or while you're at the gym or wherever. You don't have to work. If you have enough affiliate links set up, these can pretty much pay you for life and you don't really have to work anymore if you are successful within your affiliate links. So another very powerful monetization method with our YouTube channel. 79. Make money with YouTube #2 (Brand deals and Sponsorships): Another way to make tons of money with YouTube, besides ad revenue are brand deals and sponsorships. Now what exactly are these? Well, brand deals and sponsorships are collaborative arrangements between content creators and companies or brands. In a brand deal, creators are paid to promote a brand's product or service in a single piece of content, while sponsorships involve ongoing support or financial backing from the brand in exchange for visibility across multiple content pieces or a specific period. Now you'll notice in the videos of YouTube creators, some of them talk about a certain product or they mention that their video was sponsored by a certain product. And they talk about the product and they sell and they put the link in their description and they get a cut. They get a commission for every person who buys through that link. This is called Brand Deal sponsorship. It can be a form of affiliate marketing as well. But usually the video is prefaced by the creator making a deal with a brand. Or coming up with some sponsorship arrangement to sell a certain product and get a commission whenever somebody buys that product. Brand deals focus on one time promotions. Whereas, sponsorships entail long term partnerships. These can be year long partnerships if you work something out with the brand, allowing brands to benefit from the creator's audience reach and influence. Where do we find sponsorship opportunities? Are they on Google? Do we search a certain website? Well, YouTubers can find sponsorship opportunities in several ways. Brands may reach out to YouTubers directly. Expressing interest in collaborating on sponsored content. Or YouTubers can also actively seek out brands that align with their niche and audience and pitch sponsorship ideas to them. You'd be surprised how quickly brands approach small YouTube channels. Even if you have 500 or 1,000 subscribers, you'd be surprised how quickly you start getting these emails, people who want to work with you, who say, basically, I'll pay you $200 to promote a certain product. I'll pay you 1,000 for three videos, and you go back and forth and you enter negotiations with the brand. And you talk about money, you talk about the type of video that you're going to promote with them, you talk about exactly what they want and what you want, what you require, and then you enter into a contract when you've come up with a certain deal with a brand or a sponsor. So you can reach out to them. You can actively seek brands that align with your niche audience, or you can wait for them to contact you. Remember we talked about the business email that you put in your description and that you put in your settings for the YouTube channel. This is where brands will contact you through. So brands love to work with small YouTubers because there is more bang for their buck. It only makes sense financially for the majority of brands to work with small YouTubers and I'll explain why. Smaller YouTube creators often have a very loyal following and are willing to do multiple sponsorship deals for a lot cheaper, a lot cheaper than large YouTube channels. Instead of paying 20,000 or 30 or 40,000 for a single video shoutout by a large YouTube creator, they can pay 20 small YouTube creators, 1,000 each and get more value for the money. Let's take somebody like a Marques Brownlee. He's one of my favorite YouTubers. He's in the technique and he probably charges anywhere 20-50 thousand per video. Keep in mind, this guy has millions of subscribers and he's bringing in millions of dollars per month through sponsorships and brand deals and ad revenue and so on and so forth. But the way that brands think, instead of paying that much money for a single shoutout or a single video, they can spread it out and pay 20 or 30 small YouTube creators, 1,000 or $2,000 each to promote their product, essentially getting more value for their money. 80. Make money with YouTube #3 (Merch, superchat, memberships): All right, merchandise sales. We've all seen this. We've seen the merch on the bottom of every YouTube video where there's T shirts and sweatpants and mugs and pens and different things with the creator's logo and brand or probably slogan on the merch. So YouTube allows creators to design, promote and sell their merchandise directly from their YouTube video page. You can create merchandise through different platforms such as T Spring, Spreadshop merged by Amazon, and there's many more sites that you can check out, but these are amongst the top three, and then you can link them to your YouTube channel. Now, you have to have a certain amount of subscribers. You have to meet certain criteria in order to add the merchandise bar underneath your YouTube video. But you can worry about that later in your YouTube journey. Another way to monetize YouTube is Superchat. Superchat is a feature on YouTube that allows viewers to purchase highlighted messages during live stream or premieres. It enables viewers to support creators financially by pinning their messages at the top of the chat for a set duration, making them stand out. Superchats are very powerful. I've seen people with 50,000 subscribers go live and literally make thousands of dollars from a single hour live session. YouTube memberships enable creators with over 30,000 subscribers, and these are the criteria for memberships. 30,000 subscribers, you have to be 18 years or older and be a part of YouTube partner program, which again, that's 1,000 subscribers and 4,000 hours watch time to offer exclusive perks and benefits to subscribers for a monthly fee. These perts may include Vages, Emojis, access to member only content, early video access, and discount on merchandise. Memberships provide creators with an additional revenue stream and foster a closer community with their most dedicated fans, offering subscribers a way to directly support their favorite creators while receiving exclusive rewards in return. I want you to think of memberships. As a monthly paycheck. A lot of creators receive a certain amount of money per month and this money is steady because their subscribers are paying five bucks, ten bucks, 20 bucks a month to get access to different members only content, like video access and discount on merchandise and special badges and Emojis. A lot of creators are not just relying on YouTube ad revenue. They are in fact getting a steady monthly paycheck with their memberships, as well as off platform and crowd funding. But we're going to cover that next. Oh 81. Make money with YouTube #4 (Crowdfunding): This is a huge gold mine right here, crowdfunding. Crowdfunding on YouTube involves creators seeking financial support from their audience through platforms like Patrion. This is a huge one and YouTube memberships as well. Supporters contribute funds to help creators sustain their content creation efforts or specific projects, often receiving rewards or perks in return, such as exclusive content, early access to videos. It's a direct way for creators to engage with their audience and receive financial backing for their creative endeavors. And again, this is just another way to get away from the model of only having YouTube ad revenue. Don't get me wrong. YouTube ad revenue is extremely strong and it's a very lucrative way. To monetize your YouTube channel, but we want to branch out. We want to branch out with crowdfunding and superchat and sponsorships and brand deals and all these other methods of making a substantial amount of money when it comes to our YouTube journey and our YouTube career. Some of the bigger crowdfunding sites include Patrion, GoFundMe and Kickstarter. Crowdfunding methods of monetization can lead to steady monthly paycheck of thousands of dollars in the same way that memberships can lead to the same thing. And the more people we have on our Patron or Kickstarter or Go fun M, the more money that we make each month. In conclusion, guys, let's take all of these monetization methods and let's burn them in our brain. Because eventually we're going to want to utilize these. You shouldn't just rely on YouTube ad revenue. If your channel for whatever reason gets demonetized on YouTube, you need to have other methods of monetization in place. The reason why YouTube channels can, in fact, get demonetized is because of copyright strikes and strikes of that nature, possibly other things as well. But we can get into that in the future. It's important to have these methods work in your favor because it is always wise to branch out into different streams of income. And remember, YouTube is a business. We're trying to build on YouTube, around YouTube and from YouTube. YouTube is a wonderful source of initial monetization and money. But we can always make a lot more money from our YouTube channel. We don't want you to be our only source of ad revenue as far as YouTube is concerned. We want to build the business from and around YouTube. We want YouTube to be our base, we want it to be our structure, our rock. Our monetization starting point, if you will. I've included hit cheats for you guys for all the monetization methods in the bonus section and there's a detailed list of each one of the monetization methods that you can go through and study and learn more about through that way. 82. Dealing with negative comments: This is something that a lot of YouTubers don't talk about. It's something that they deal with in private because it's a sensitive subject. When we're talking about negative comments, people don't want to talk about this. They don't want to admit that there's haters or trolls or people who leave negative comments in their videos. Chances are, there are because every YouTuber eventually will encounter these types of comments. It doesn't matter how good your YouTube channel is. It doesn't matter how much value you bring to the table. There's always going to be people who leave negative comments or that attack you on a personal level. Negative comments under your videos are a guarantee. It doesn't matter how great your videos are or how much value they provide. There will always be people who leave their negativity in the comments section. A lot of people quit YouTube because of the negative comments that people leave and this is quite unfortunate because they really don't know how to deal with the stress or deal with the pressure. But I'm going to show you exactly how to deal with these people. So what's the difference between negativity and constructive criticism? It's important to listen to your critics as long as they come with constructive criticism. It's never wise to listen or take to heart the blatant negativity by other YouTube users. Your critics will help you grow because they point out the things that you can't exactly see from your own perspective and listen to them. Listen to your critics. Don't listen to the haters, don't listen to the trolls, but do listen to the critics and take into account how you can grow and become better as a channel. It's a learning experience. When people leave constructive criticism, we can learn from it and we can grow and become more successful as a YouTube channel and as a brand. So some examples of constructive criticism are the following. You should probably use better music next time. Your voiceover is way too loud. Turn it down, bro. Your editing style is too hectic, slow it down a bit. These are fine because we can learn from these and we don't take these to heart. We take these and we store them in the back of our mind because these can actually help us become a better YouTube channel. Now, here are some examples of blatant negativity. Wow, what a loser. Your videos are horrible. There's a reason why your channel has no subs. Why don't you just give up YouTube? You suck. These types of comments should be reacted to in a very specific way. I want you to train yourself on this because when we see comments like this, we tend to react quite fast. We tend to react like a gunslinger from the hip and that's not necessary because our reaction actually fuels the fire of negativity. So why are people so mean? Why do they come in the comment section and feel that they have to leave these types of comments on Dora videos? There's several reasons why people do this. Some of them include, they're just in a bad mood. They've had a bad day, and maybe they got yelled at by their parents or their boss or they're in a situation where they're not exactly happy to be alive on that certain day. Maybe they're having a bad life, maybe they've had a bad couple of years and they need to take it out on somebody anonymously. So they leave their negativity and their negative energy in the comment section. Maybe some of them are jealous. Maybe some of them want to do exactly what you're doing, but they don't have the guts or the courage to actually go out and start a YouTube channel and try and be successful. It's a form of pent up energy. It's a form of hating. Yes, you can call them haters. You can call them trolls. You can call them people who have unrealized potential. Another reason why people say negative things in your comment section is because they can't say these things to their boss or loved ones because they'll either get fired or their girlfriend or boyfriend will break up with them or their mom and dad will yell at them. They can't say it to their boss or their loved ones. They come on YouTube and they say it to you because it's anonymous. And we all know how social media is. A lot of times on social media, people go to vent, people go to unleash their negative energy because they can't do it anywhere else in the real world, so they do it on social media. That's fine because you as a YouTube creator, as a successful YouTube creator, realize that this is the nature of the game. We know that we're going to get attacked on a personal level by people who are in one of these categories here. It's one or the other, or maybe it's all of them, let's put ourself in their shoes for a minute. It sucks to have a bad life. It sucks to be jealous, have a bad day and a bad mood, everybody's like this. Everybody's human. We're all going to be like this eventually. But it's up to us whether we want to vent our negative energy in the comment section. They don't have the courage to do what you do, so they try and bring you down to their level. There's a very famous phrase. It goes, misery loves company, and it's so true. People are miserable, they try to bring you down to their level. So how do we deal with these negative comments? What can we do to combat them? It's best to ignore the blatant negativity because ignoring them disarms the commenter and takes away their power. This is a very powerful phrase right there. Ignoring them disarms the commenter and takes away their power. Most times they are looking for a reaction. When you reply, you're adding fuel to the fire and teaching them that their negative tactics work. Essentially, they're looking for they're looking for a reply, they're looking for somebody else to have a gunslinger reaction and throw a negative comment back their way. And if you reply to the negative comment, if you add fuel to the fire, they will continue to attack people on YouTube and other social media as well. We've seen people like this across all social media platforms, say, they're looking for a reaction because they are having a bad day or a bad life or they're jealous or whatever the case may be. They're looking for a reaction and the best thing that we can do as YouTube creators is just to ignore them. You can also remove their comment or hide the user from the channel. This is a brilliant feature that YouTube has came up with in recent years. When you hide them from the channel, what this does is the following. It removes their comment from the comment section for you and everyone else. You don't see the comment anymore and nobody else sees the comment as well. But it keeps the comment in the comment section only for them, even though nobody else can see it and it also bans them from commenting on any of our videos. So when we hide their comment, when we hide the user from the channel, they can still see the comment. They think the comment is sitting there, marinating. They think that you're looking at the comment, getting mad, getting upset or angry or whatever the case may be. But in fact, the comment is already deleted from the channel. You can't see it, nobody else can see it. And the person who left that comment does not know that you've actually banned them from commenting. They don't know that the comment has in fact been removed, so they think it worked. They're in their own little world. Thinking that their tactics have worked, which in fact, it hasn't already removed the comment, you can't see it. Your viewers can't see it, and it's a win win situation. I do recommend if you don't want to straight up ignore the comment, you can always hide them from the channel, which is my number one tactic when somebody attacks me personally. Again, guys, it will happen. It absolutely will happen. It doesn't matter if you think you're perfect, have the perfect channel, provide the most value. We're all human and human beings react a certain way. I want you to be prepared for this. I don't want this to be the blow that takes you down. I don't want you to get discursed. I want you to be tough. I want you to know how to deal with people like this. 83. YouTube is a business. Treat it as such: I want you guys to remember. YouTube is a business. YouTube is a career. YouTube can be the outlet that allows us to create and utilize our passion for good. It's the platform that allows us to make active and passive income and this can set us up for life. Can take care of our family. I can take care of our bills. I can pay our mortgage. It can provide us the financial freedom that we've always dreamed of. So we absolutely need to treat this as a business. This is not a schoolyard. It doesn't matter if somebody comes up to you and calls you a name or insults you right to your face. You have to understand this. YouTube is a business. It's not a schoolyard. So let's not react when people leave negative comments. Let's think about it and let's be professional about it. So if somebody comes into your business and insults you, you'll probably just kick them out or call the cops or the relevant authorities. In the real world, at least. Let's treat this as a business, please let's not get offended or take it personal because it's nothing personal when somebody leaves a negative comment on your video. It's absolutely nothing personal. It all has to do with how they're feeling in the current moment. Guys, sometimes people suck they do, people suck. They're human, they have bad days, they're having a bad life, whatever the case may be. Sometimes people really, really suck and they're going to leave negative comments on your video and you just have to deal with it. As a professional YouTube creator, it's your job to deal with it and not treat this like a schoolyard, but in fact, treat it like a business. People are going to try to bring you down with them and remember what I said, misery loves company. Take a deep breath, hide them from the channel, and continue being the superstar that you are. I want you to remember this, you are a superstar when it comes to YouTube creation. In order to deal with these people, you have to realize that it's all human psychology. It has nothing to do with you. It's nothing personal. Hide them from the channel, move on and continue making that YouTube money. Let's get this money together, shall we? 84. Closing points: I'm sure you already know this, but I want to point it out again. Anybody can purchase a course about YouTube success and complete it, but not anybody can purchase a course and truly put it into practice. It's all up to you to get the exact results that you want to get. How much this course will help you, it's all dependent on you guys. The key is in your hands. There's a saying that goes, knowledge is power. We've all heard this saying before, but I don't think that's exactly true. I think the correct saying should be knowledge plus action is power because you can have all of the knowledge in the world. But if you don't put it into action, then nothing's going to happen for you. All that knowledge inside of your brain is just going to build up and there's no use for that knowledge. You can't put that knowledge into practice unless you actually go out and do something about it. Consistency is key, so important, extremely important, guys. One of the keys to success on YouTube is consistency. Again, not only with YouTube, but with anything in life, the key is consistency. You are probably not going to go viral after posting just a couple of videos. You might, I might happen, but it's very unlikely. I've seen people post ten, 20 videos and not go viral and not get a substantial amount of views. I also have seen people who post one video and it goes viral. It gets hundreds of thousand, possibly millions of views. So being consistent on YouTube is what most successful YouTube creators do. It's to consistency all the time, no matter what. They set a block of time to create and stick to that time, no matter what. It doesn't matter if you're sick. It doesn't matter if it's your day off. It doesn't matter if you want to go to the beach. Take your laptop with you. You have to stay consistent. You have to stay motivated and dedicated to your craft. They post regularly whether it's once a day or once a week or once a month or whatever the case may be. But I don't recommend that you post once a month. I recommend that you at least post once a week. Here's a strong analogy that I want you to remember. One brick at a time builds a mansion. You can't build a mansion all at once. It takes one brick. Every single brick that you lay is one brick closer to your goal. The more videos that you post, the more you will gain the knowledge and know how to create better content. It's all about creating better content, getting better and better day by day video by video. You will get better at thumbnails, titles, tags, and descriptions, and a whole lot more. You will get better at knowing the content that is popular and that works best for the YouTube platform. Again, brick by brick, we build our YouTube empire. Video by video, we create the life of our dreams. Thumbnail by thumbnail, we become a master of human emotions, which is extremely important in order to succeed in the YouTube world. Title by title, we learn the inner workings of the human subconscious mind. Quality over quantity, guys. This is the new model for YouTube. YouTube used to only care about how many videos creators put out and how many views the video got. YouTube didn't care whether your video got 10 seconds of you, 10 minutes of you. They only cared about the amount of people who clicked on your video, but for some reason, there wasn't the algorithm in place that would encourage people to stick around and watch your entire video. I think the whole ad revenue system was completely different and it shifted to a different model back then. But nowadays, that same model has transformed and evolved into something completely new. So the new model focuses on high quality content that brings massive amounts of viewer engagement. It also focuses on retention. View of retention is extremely important. The more quality and value that your video has, the more the algorithm will start to feed your videos to a wider audience. So it's very simple. If people love your videos, not only like, but if they love your videos, they're going to like, they're going to comment, they're going to share. They're going to want to engage with your content and your community. Hence, having the algorithm favor your videos over other people's videos in the same niche or in the same category. Engage with your audience. Another very important word that I want you guys to remember and keep it in the back of your mind. I can't stress this enough the importance of engaging with your audience in the form of responding to comments, engaging with them on social media and definitely most definitely incorporating their feedback into your content. I recently had somebody leave a comment on my video that was extremely nasty. But they didn't attack me personally. It was them basically telling me their problems and a venting their dislike for one of my videos. Instead of taking that personally, I studied it a bit and then asked myself, is this something that I can use to change and better my videos? Remember, guys, there's always going to be people in the comment section who are negative or leave you hate comments or comments that attack you personally. It's your job to be a professional about it. It's your job to differentiate between the comments that are personal attacks and the comments that can potentially be useful and you can utilize them in growing and evolving your channel. Without your audience, you are nothing. Nothing. Not a zip, zero. You do not have views, you do not have comments or likes, you do not have shares, which means you do not have any money of any kind. The viewer creator relationship is a symbiotic and synchronistic relationship. And what this word means if you don't know already, symbiotic means that there is a very crucial, delicate ballet of a relationship that we depend on with each other. The viewer depends on the creator, the creator depends on the viewer. It's just like the symbiotic relationships of bees versus flowers or fish versus the ocean. There's a cycle and there's a symbiotic relationship that sinks up, that's synchronistic with each other. The viewer creator relationship is definitely most definitely a win win relationship. Be authentic. Don't be fake, don't be phony, don't be like every other creator, don't be a copycat. People can sniff this out really quick. People can tell when you're copying. Now, mind you, you can mimic the style of other people because there are certain styles and structures that have worked in the past when it comes to YouTube videos and thumbnails and title structure and things like that. But don't be a straight up copycat. There is no need to be the creator you think people want you to be. Stop being a people, please sir. There are too many copycats on YouTube and viewers have a sixth sense for that kind of thing. I've seen people copy Mr. Beast and Marques Brownlee and different creators who are successful on the platform. Again, there's a difference between copying what works. And copying other creators. Don't flat out copy creators. Yes, you can use their ideas and use the method that have worked for them in the past. But be unique about it. Be original and be authentic. People love people love authenticity. Anywhere on YouTube in life, at your job in the mall, at the store, people love other people who are authentic and they resonate with authentic personalities. Don't try to be like Mr. Beast or Graham Stephen or anybody on YouTube who is already financially successful. Don't try to be like them. Be like yourself. Absolutely, you should mimic what has worked for them, but do not flat out copy their style or try to be exactly like successful YouTubers. Be yourself 100%. All the way, be yourself because there's nobody on this earth who is exactly like you and you always have something to offer your viewers or the world at large. Do right by your viewers. Treat your viewers right, and your viewers will treat you right. Do not make up clickbait titles or thumbnails. There's a very big difference between exaggeration of thumbnails and titles versus straight up lies, we've all seen the thumbnails that are just a straight up lie. You click on it and you quickly become disappointed by the video content because you know that you've been lied to, you know that you've been swindled and we've also seen the titles and thumbnails that are a slight exaggeration. But these are fine because these attract more viewers. There's more excitement, there's more a nuance of the title and the thumbnail. So exaggeration is fine, but straight up lies are not cool at all. Yes, you might initially get that click from the viewer, but it will not work as time goes by. It's not sustainable, guys. Clickbait titles and thumbnails are not sustainable. The word will eventually get around and you will get punished by your viewers, by YouTube, by the algorithm. There's nothing wrong with a bit of exaggeration and excitement in your thumbnails or titles. YouTube is a business and we need to attract our customers in the most efficient way possible and get them to click and watch our video. In the same way that we see commercials on TV that are loud, and they're colorful and they exaggerate the point. The reason they do this is because they're smart. These advertisers who pay millions of dollars to have adverts on TV or the Internet or social media are extremely intelligent. They know that they need to exaggerate their advertisement in order to get the buy in order to get the click, the sell. It's a very, very smart tactic. So always do right by your viewers. Diversify, diversify, and also diversify. It's important to experiment with different types of content, formats and topics to attract wider audience to your channel. You can absolutely stick to the same song and dance, but it's always wise to switch up and try something new and fresh every so often. Keep it exciting. Switch it up, change and pivot and come from a different angle and point of view. You can change up your thumbnails, you can change up your titles, your video topics, trends, and styles. Now, mind you, if something's working for your channel, if you have a style of thumbnails that's working, then stick with it or a title. Structure that's working then absolutely stick with it. But once in a while, change it up, make it fresh, new and exciting because people don't like the same song and dance. They don't like something that sounds like a broken record for years and years. Change it up, be fun, be exciting, arrive to the party to the situation with a new point of view, a new attitude, a new pair of clothes, something like that. But people want to see change and change is exciting. We need to collaborate and network with our fellow YouTubers and our fellow Internet patrons. Collaboration with other YouTubers is a very great way to get your exposure and grow your channel exponentially quicker. The keyword here is exponentially. It's like compound interest that compounds day by day year by year. You can gain access to every subscriber that another YouTuber has with a simple collaboration, every subscriber that another YouTuber has with a simple collaboration. Reach out to other creators via social media and start developing business relationships with them. You never know how you can benefit each other in the near future. You never know if you can gain massive amounts of subscribers by collaborating with somebody else. You never know if there's a business opportunity via brand deals and sponsorships, when you reach out and collaborate and speak with other creators on YouTube. But not only YouTube, Facebook Instagram TikTok, LinkedIn and send them a good old email. Here's another very important point that I wanted to put forth for you guys. Celebrating milestones is a great way to stay motivated. It's a great way to hit the reset button and really step back and think about your journey. Think about exactly why you are doing this and why you are going to be successful. Every single milestone on YouTube Channel is very important for our success. Every single one, it's all a mind game. Whenever we see ourselves completing certain goals and reaching certain milestones, we get that motivation, that dedication, that drive to continue along our path. There's no such thing as a small win. They're all huge wins. They're all single bricks in the foundation of our YouTube empire. They're all single milestones, steel beams. Milestone steel beams that hold up the bridge that we are building to cross the canyon into financial freedom and success. Let's take this for example. When we're building our YouTube channel and we hit 100 subscribers, that right there is a steel beam that holds up the bridge that builds the bridge from being broke to being financially affluent. When we get 1,000 subscribers, that's a steel beam. When we get 4,000 watch hours, another steel beam, another brick, when we get a certain amount of comments, a steel beam added, a single brick added. It's a beautiful beautiful analogy, guys, bricks and steel beams to build our bridge, to get across the canyon into financial freedom and success. 85. You can DO THIS!!!: Absolutely patience is key. You already know that becoming successful on YouTube takes time. Whether you equate success to lots of subscribers, tons of views, sponsorships and brand deals, ad revenue, et cetera. All these will take time. I'm sure you knew this already. You're not going to become a millionaire overnight. You might, but that's very, very rare. How much time will it take? Well, it's all dependent on how consistent you are, how persistent you are, how much you fall in love with the process. Guys, listen to me. You're gonna get frustrated. You're going to get discouraged. And chances are you might even want to quit, which is normal, perfectly normal. I want you to know to have patience with yourself. Whether it's on YouTube or life, nothing comes quick. You don't meet somebody and fall in love right away and have kids and live the rest of your life together. It takes time and trust and patience. You don't start a job and immediately move up to the top tier and start making six figures a year. Six figures a year, it takes patience. It takes time. It takes dedication. You don't build your house immediately. It doesn't happen like that. It happens brick by brick beam by beam slowly, but surely. But it does happen if you stay consistent and you stay patient. I will happen. I guarantee you. I promise you it will follow the steps in this course and believe in yourself. Believe in yourself. It's very, very crucial that you believe in yourself. Please remember to believe in yourself. You have it within you. You can absolutely do it. 100%, you can succeed. The question is not if. The big question is when, how long will it take you to succeed? How long will it take you to achieve the financial freedom that you so deserve. Nobody will believe in your dream quite like you can believe in your dream. You've seen thousands of people succeed on YouTube and make a full time living or even achieve financial freedom and you can do exactly the same. Even if you have not seen thousands of people, Go, look on YouTube. Go look at people's paychecks. Go look at their YouTube ad sens. Go look at kids who are in their teens, making millions of dollars. Go look at guys who are in their 60s and 70s teaching on YouTube, making millions of dollars. It doesn't matter your age, it doesn't matter your country. It doesn't matter who you are. If you have a breath in your lungs, you can absolutely succeed. But only if you believe in yourself, I want you to stop doubting yourself. Stop second guessing, stop comparing yourself to others. Comparison is suicide. Literally, comparing yourself to others is going to make you feel like ****. Stop this. Stop procrastinating, get off Facebook, get off TikTok, stop scrolling Instagrams, stop looking at other people's lives. They don't matter. The only thing that matters here is you and your success and your future and taking care of your business and possibly your family in the future. Stop wishing without massive action. And stop hating on others, guys. Stop going into people's comments section and spewing your negativity. Stop telling them what they've done wrong. Stop going into other people's videos and acting jealous. Stop hating on people who've actually succeeded. When you hate on people in people's comment section, when you scroll social media like Instagram and Facebook and become jealous and resentful of people who are living their lives, you're actually bringing yourself down. You have to maintain a positive attitude, a can do attitude. You have to ignore all the hate, ignore everything else, put blinders on, and you have to continue forth. I want you to start believing in yourself. I want you to start affirming your success, saying, yes, I can do it. I believe in myself. I'm consistent, I'm persistent, I'm patient. Start embracing your uniqueness. Definitely do start taking massive amounts of action. Start experimenting and start failing forward. What do I mean by failing forward? Well, along our YouTube journey, we are going to fail. We're going to fail in making crappy thumbnails. We're going to fail in making titles that are not effective. We're going to fail in making videos that nobody wants to click on. But when we fail, we fail forward. When we're doing the thing we love and we're doing the thing that will bring us financial freedom and success, we're failing forward. We're on a path and we keep failing, but it's failing towards our goal. Not taking steps back, we're failing forward towards financial success, towards a successful YouTube career. Whenever you have thumbnail that does not work, whenever you have a title that nobody wants to click on, remember, yes, it might have been a failure, but you're failing forward. You're failing towards your goal. You're falling forward instead of falling back. This is the last thing that I'm going to tell you in this course, and I want you to really remember this. The absolute best time to start investing in yourself and in your future was ten years ago. The second best time is right now. YouTube is an absolute gold mine. There is no limit to how much money you can make with this platform and off the platform as well. Remember, guys, I want you to remember this, guys. The best time to start investing in yourself and your future was ten years ago. There's no question about that. Now the second best time is right now. YouTube is an absolute gold mine, an absolute gold mine. There is no limit to how much money you can make with the platform and off the platform as well. Creators are making six figures, seven figures per year through ad revenue alone. Not only that, they're making six and seven figures with other monetization methods outside of YouTube. There's no limit. There is no limit, guys. There's endless possibilities when it comes to making YouTube money or money off of YouTube. I want you to put yourself in the position of you in a couple of years from now. Let's say you put yourself in the position of you one year, two year, possibly five years into the future. When you look back onto the beginning of your YouTube journey, what do you want to say to yourself? Do you want to say, I wish I took action and now it's too late? Or do you want to say to yourself, I took action, and now I have the life of my dreams. I took action and now Who I have the life of my dreams. Let's go for the ladder. Let's go for this one because this one is who we are truly meant to be. Thank you so much for purchasing the course. Thank you so much for watching it all the way through. Thank you for putting up with my crazy way of teaching. I am super grateful for you guys. I'm super excited and happy that you're here and you're going to improve and transcend and evolve to the next level of YouTube. Get rich, but not only get rich, but get wealthy in information in spirit, in finances in all the way possible. I want you to look at yourself in the mirror and I want you to get excited and I want you to remember everything that I taught you. You can do it, absolutely. You can do it. You can be the best version of yourself possible. You can earn six figures, seven figures, eight figures if you want to take care of your family and build generational wealth that takes care of your children and grandchildren and their grandchildren. This is your only shot, guys. This is your only shot to be great. The question is, what are you going to do about it?