Transcripts
1. Welcome to the course!: One reason why your
YouTube videos are not getting the views and subscribers that it deserves is because your thumbnails suck. In my course, I
teach you how to get into the mind of the
average YouTube viewer. We dive deep into the
subconscious mind and find out what makes them
click on certain videos. We find out which
emotions to elicit, how to virtually force them
to click on your videos. It doesn't matter how
good your video is. It doesn't matter if you have the most revolutionary video in the world with the most
expensive camera gear, and you have the
biggest, brightest, greatest personality that
humanity has ever seen. If your thumbnails suck, Nobody's gonna click
on your video. Most creators still think that YouTube is just a
platform for videos, but they're dead wrong. YouTube is a battlefield, a brutal war for human
attention and every scroll. Every click is a
fight for survival. In this war, average
content dies fast. But with this course, you won't just survive. You'll dominate. You'll strap on Level 100 Army, wield psychological
warfare tactics designed to hijack
the viewer's mind and arm yourself with
thumbnail weaponry so sharp that it cuts through the algorithm like a hot blade. This isn't just strategy. It's a blueprint for
total domination. Welcome to the frontline. Let's win this war together.
2. Why THUMBNAILS Are the #1 Key to VIRAL VIEWS & YouTube SUCCESS: Guys, welcome to the course. My name is Mike, and we're
going to be diving deep into the psychology of the
average YouTube viewer, and we're going to be discussing thumbnails and why
they're so important, and I'm going to be
teaching you how to design great, great, fantastic, eye catching, engaging, colorful and subconscious mind
grabbing thumbnails. Now, let me move my
face out of the way because you didn't come
here to see me talk, came here to learn.
Let's get rid of this. Alright. Okay,
first things first, what we need to understand is the number one rule of YouTube and how I
explain my students, and I have a full
course on this, a full course on making YouTube videos and
faceless videos and titles and SEO and metadata
and things like that. But none of that would mean anything if your
thumbnails are no good. And this is how I explain it. The YouTube thumbnail
is extremely powerful. So the human brain processes images 60,000 times
faster than text. So thumbnails trigger
instant emotional responses. Even before the YouTube
viewer reads the title, they process the thumbnail
instantaneously, and it happens so, so quick. And the part of the mind
that's responsible for the YouTube thumbnail is
the subconscious mind. And the subconscious
mind is the mind, that is the automatic
part of our brain. The subconscious mind
is the mind that controls pretty much everything
in our waking hours. It controls 99% of our lives. For example, the subconscious
mind grows the hair. The subconscious mind
beats the heart. It pumps the blood. It even helps us when we walk
down the street. Like, when we walk
down the street, we don't consciously
think about walking. We just walk because
it's automatic. This is what we've
been conditioned with. This is what we've been
taught our entire lives. So the subconscious mind is responsible for our
dreams and our mood and our emotions and
everything that has to do with the programs and the
software of our life. So when we initiate
our conscious mind, this is the mind that we use
when let's say we're reading a book or we're learning something new or we're
listening to music, we are consciously aware of what's going on in
our surroundings. When the average YouTube viewer, which by the way, has an
attention span of 6 seconds, I know it could be sad,
and quite frankly, it is sad because 20 years ago, our attention span was,
let's say, 20 seconds. But unfortunately, this
year, and from now on, our attention span
is around 6 seconds, and it's only getting shorter. So how do we take
advantage of this? The way that we
take advantage of the average attention
span of YouTube viewers is we study the psychology of
the average YouTube viewer. So having said that, viewers decide in under 3 seconds
whether to click. So when they're scrolling
the YouTube homepage, their subconscious
mind is the mind. It's the part of
them that picks up on exactly what
they want to watch, see, learn, or be
entertained from. So the subconscious mind is the mind that picks
up instantaneously. And then after the
subconscious mind comes the conscious mind. The conscious mind
then clicks in after the subconscious mind registers what's going on on the screen. So when a viewer decides what
to watch or what to click, it's a gut reaction, and it's not actually
a logical decision. So YouTube thumbnails tap into pattern recognition
and emotional memory. And it's a fancy way of saying they pull in the attention
before the title is even read. So yes, titles are
important as well, and we are going
to cover titles, not as extensively as
thumbnails in this course, but titles are just well, not just as important. They are important
as thumbnails, but thumbnails are
exponentially more important. They are way more
important than titles. And even if your title sucks, even if the title doesn't deserve or call the
attention of the viewer, your thumbnail absolutely will. So another fact is that the brain is hardwired
to seek faces, to seek contrasts
and expressions and smart thumbnails exploit
this psychology. And we've all seen it before. We've scrolled the
YouTube homepage, and sometimes it gets annoying. I mean, I must admit as a
YouTube creator myself, and you probably
think the same way. When we're scrolling
the YouTube homepage and we're looking at
different thumbnails, there's all these thumbnails of shocked expressions
like, Oh, my God. Oh, my God, look at
this. What's this? And, their mouth is open
and their eyes are wide. And yes, it's like, why
do you guys do that? It's for a very, very
specific reason. That's to elicit an emotional
reaction from the viewer. So just like I said, when you scroll the
YouTube homepage and you see the
expressions of people, whether you know it or not, your subconscious mind
is always reacting. It's always judging, and it's always on in the background. So the subconscious mind is the mind that decides whether we are going to click
on a certain video. It's also the mind that decides whether we're going
to buy a certain product, whether we're going to buy
a bag of chips when we enter the store or
soda or, you know, a certain piece of clothing
or watch a certain movie from Netflix or choose a certain game for PlayStation five or Xbox. Anything that we purchase, anything that we consume, the thing that's
responsible before the consumption of the product
is our subconscious mind, which is first and foremost. Number two on the list
is the conscious mind, and number three is the action. So if we can get to the root, if we can understand
the psychology of the YouTube viewer,
we can manipulate. And I know that sounds bad, but it's actually a great it's a great part of business in any marketing scheme or in
any marketer's toolbox, to be able to manipulate
the subconscious mind of the viewer is extremely powerful because if
you can manipulate, if you can figure
out and find out what makes the mind
of the consumer work, you've got them, and that's it. It's game over.
You've already won. But if you don't do that, you've lost from the get go. So brands like Coca Cola
and Netflix and Amazon and, you know, all these
other brands, clothing and perfume and whatever the case may
be, it doesn't matter. If you're driving
down the road and you're seeing a billboard
or if you're walking on the street and you're
consciously and subconsciously noticing
these adverts, it's working with you, and it's also
working against you. But whether you know it or not, you are controlled by
your subconscious mind. You don't actually make
decisions about what to buy. You don't actually make
decisions about what to eat. Your subconscious mind
makes these decisions, and believe it or not, in a lot of the commercials
that we watch, in a lot of, you
know, the videos that we watch on YouTube or Netflix or Amazon or wherever
we consume our material. We are being manipulated subconsciously and
subliminately. And, of course, there's
possibly laws against this. But, you know, if we learn how
to effectively manipulate. If we learn how to appease
and we learn how to elicit the types
of emotions that we need to elicit from the
average YouTube viewer, we will get thousands
and millions and possibly billions of views. Depends on how you play
your cards, right? So let me explain this
next part very clearly, because in my YouTube
course that I've been promoting for about
a year and a half, what I tell my students
is this, I say, Listen, no matter how good
your video is, if nobody clicks
on your thumbnail, they're not going to watch it. It doesn't matter if your
video is the greatest, most highest production
value video in the world. It doesn't matter
if you have the most expensive camera equipment. It doesn't matter if
your face is on camera. It doesn't matter if
you make faceless, videos, none of that matters. Your audio doesn't matter. Your script doesn't matter. Your voiceover
doesn't even matter. If nobody clicks on your video, if nobody clicks
on the thumbnail, they're not going to
watch your video. If nobody buys your
brand of potato chips, if nobody sees the package, they're not going to
buy the potato chips. If nobody sees your
soda commercial, they're not going to
drink your product. If nobody sees your billboard about the clothing
that they're selling, they're not going to wear
your T shirt, period. So the YouTube thumbnail is by far the most important part of the whole YouTube
video package. And then, in my opinion,
second comes the title. And then the third
comes the SEO, the metadata, the type of
niche, so on and so forth. But that's for another course. So YouTube's algorithm can't promote the video that's
not being clicked. So if your video gets clicked, it means that people
are engaging with it. And engagement on
YouTube means that the algorithm will push
your videos more and more. It's a positive snowball effect. So the thumbnail
and also the title as well are your only
chance to break the scroll. And we've all been there before. We've all been on
YouTube home page, whether it's on your
laptop, PC, phone. The majority of us scroll
1 million miles an hour. We scroll and we
scroll, and we scroll, and we rely on our
subconscious mind to make these split
decisions for us. In an instant, you know, we're wanting to learn something or we're wanting
to be entertained, or we're wanting to get that
boost that dopamine boost, that infamous dopamine boost
that we get when we're scrolling Twitter or
Instagram or YouTube. And a lot of us
are subconsciously and unconsciously looking
for that dopamine boost. So again, the YouTube
algorithm can't promote your video and will
not promote your video, will not push your videos, and you won't get
thousands and millions of views if your thumbnail, excuse me, if your thumbnail
is not clicked on. So the thumbnail is the doorway. The thumbnail is the
entrance to your video. It's the entrance to
the land of you and your passions and your hobbies. And ultimately, it's
the entrance for you making as much money
as possible on YouTube. And let's be honest,
you're not here for fun. You're here because
you either want to be a creator, an influencer, or you want to make money, whatever the case may be,
you might want to be famous, which I think it's stupid. Let's be completely honest. If you just want to be
famous, that's pretty stupid. But if you want to be famous and make money, you're
in the right place. I mean, mind you, if
you want to be famous, you're also in the right
place if you want to get maximum amount of cliques. But I think the
majority of people who are watching this video are here because they want to
make money on YouTube. And I'm not a YouTube guru
that's going to be like, This course is going to make you $1,000,000 and you can live
free and passive income. No, that's for another day. And this course is strictly teaching you how to enter the mind of the
subconscious viewer, how to elicit certain
instinctual and primal emotions in the mind of the viewer, emotions that are natural we inherit that we
were born with, and it's powerful
and it's palpable. That's what this
course is here for. So why is it more important than any other topic than retention or SEO or metadata or keywords
or the type of niche? Why is it important?
Well, the best topic in the world fails if the thumbnail
is boring or confusing. You can have a topic. You know, you can have a great
video like Mr. Beast where it's quick
and it's fast paced, and he's talking
about, you know, explosions and fireworks and saving people and
digging wells and, you know, donating Lamborghinis. It doesn't matter.
It doesn't matter if your thumbnail sucks,
nobody's going to watch it. So people judge the value of your video instantly based
on the thumbnails emotion, story, and curiosity factor. You can always
improve your content. Every single video
that you make, and I encourage all of my
students to do this as well. Every single video
that you make, you should always try to improve at least one thing because
if you improve one thing, the next time,
you'll get better. And the next video
after that, you improve 1% and you get better,
and you get better. And it's exponential. And it's a compound effect. And before you know
it, you will be a professional YouTube creator who makes a full time
living on YouTube. And I think that's
the reason why the majority of us are here is because we want to
make money on YouTube. We want to quit our job. We don't have we don't want to have to face our
****** boss anymore. We don't want to have to
wake up nine in the morning every day and go to
work and sit in traffic and look at our boss'
ungrateful face and listen to him or
her yell at us and, you know, sit sit next
to our stinky co worker, or whatever the case may be,
all of us have our problems. And I think for a lot of us, YouTube is the key to
living on our own terms. And I'm not going to
continue, you know, saying, Alright, you can live
like your dreams, you can work wherever you want, because you already know that. So I think the key to all
of this is thumbnails. Thumbnails, thumbnails,
and thumbnails, they will get you
where you want to go. If you learn how to create
great, engaging, subconscious, attracting thumbnails,
it doesn't matter if your
video is dog ****. You know, like my
friend says, he says, People will watch paint dry if it's in their
favorite color. So it doesn't matter
if your video is mediocre or sub par. If your thumbnails are good, people will click on the video. When people click on the video, it registers with the algorithm. I mean, hopefully, you
do have a little bit of training about how to
retain the viewer. Video retention is important, at the end of the day, but nothing's more important
than the thumbnail. And you're going to
hear me saying this throughout the
course, repetitively. And I might sound
like a broken record, but I do this for a reason. I want to burn it
inside of your brain. How important, how
crucial thumbnails are. And, you know, I
think you should instead of focusing your time on learning how to edit videos, you should focus your
time on the psychology of the average YouTube viewer and the psychology and heat maps
and the architecture and, you know, the different
geometry factors of the YouTube thumbnail. And in this course, I'm going
to teach you all of that. Okay. So moving on. Like I said, in my
previous video, if you watch my previous video. If not, it's fine. YouTube
is not a video platform. It's a competition. It's
a war for attention. You know, you're competing
to get people's attention. And attention is money. Eyeballs on your video is money. You're competing not
only on YouTube, but you're competing on TikTok. You're competing
against Instagram, you're competing against
Netflix Netflix, Excuse me. You're also competing
against life. Let's be honest, we have
families, we have jobs. We're all busy, you know, you're competing
for people's time. And like I said, time is money. So if your thumbnail is great, you can absolutely get
the time of people. You can grab their attention and keep you can keep
their attention. So what makes a great thumbnail? Well, a great thumbnail creates fomoFear of missing out and
irresistible curiosity. And we're going to talk about
this here in a little bit. But there's basically four
different types of emotions. There's curiosity, fear,
desire, and humor. And the first one
that we're going to go over is curiosity. And curiosity, in my opinion, is the strongest
motivating factor for a YouTube viewer to
click on your video. So in the next section, we're going to cover that.
All right. We'll see.
3. Inside the Viewer’s MIND: Trigger Curiosity & Hook Attention Instantly: Hey guys, welcome in. Grab
yourself a nice coffee, a drink, some snacks, and
let's get settled in. We're going to dive deep into
the subconscious mind and the emotional mind of
the YouTube viewer. In the first video
of this course, I touched briefly a bit on why we need to elicit
certain emotions from the average YouTube viewer, whether they are scrolling
the YouTube homepage, whether they are scrolling their suggested feed page
on the YouTube platform. We need to try and create. We need to try to develop emotions within them and
peak their emotions, peak their curiosity for
lack of better words. So there's four emotions that I always recommend that
you need to study, and you need to base
your thumbnails around. The first emotion
that I think is the most powerful emotion from all four that we're going
to talk about is curiosity. Now, why is curiosity one of
the most powerful emotions? Well, let's read it out. Humans are naturally curious
because it helps us survive. It's a survival
mechanism that is biologically wired inside of our brains and
inside of our mind. It helps us learn, and it
helps us connect with others. So we are conditioned to uh, go about our daily lives
with an angle of curiosity. And this is what human
beings are all about. I mean, you remember when
you were a little kid and you were curious
about, you know, your neighbor moving in next
door or you were curious about a new car down the street or
whatever the case may be, your curiosity, for the most
part, got the best of you. And the curiosity emotion is not part of the
conscious mind. It's part of the
subconscious mind, inside of the brain, the part of the mind that
runs 99% of our waking life. So curiosity has evolved as a trait that
promotes exploration, problem solving and
social interaction, allowing us to adapt, grow, and share knowledge. No, it's fundamental
drive that keeps us engaged and helps us make
sense of the world around us. And YouTube thumbnails are a curious doorway into the
world of what's behind it. Properly designed thumbnails are a very strong trigger to the human curiosity and
here are some examples. And I just wanted
to I just wanted to preface this guys by saying, that, you know, we're going to talk about
other emotions here. But in my opinion, every single thumbnail
that you make, you should always incorporate the curiosity principle within it in some way, shape, or form. So, for example, this one
comes from a space channel. And in this thumbnail, he highlights 5 minutes ago. And we all know that this
video will probably up, excuse me, will probably
be up for years and years. I don't know he
might take it down. Who knows? But it'll probably
be up for years and years. But pretty much every person who has seen this thumbnail is seen it for the first time. So from their point of view, from their vantage, they're
seeing this 5 minutes ago. So they're not using their conscious mind
to decipher this. They're using their subconscious
mind 5 minutes ago. And this is what news
programs use all the time and programs that want
to pull you in quick. You know, they say breaking or in or exclusive news
or 5 minutes ago. This plays to the
curiosity factor of the average YouTube viewer. So highlighting certain areas of the thumbnail always
invokes curiosity. Not to mention makes ambi not
to mention the ambiguity. I always have trouble saying that word, makes people wonder. And we're talking about this. We're talking about highlights, and we're talking about
the breaking news and exclusive news
in 5 minutes ago. And, you know, you might
think to yourself, Well, it didn't really
happen 5 minutes ago. You know, Wouldn't I be lying? No, you're not lying. You're
just exaggerating a bit. And you're using emotion. To draw in the viewer and
to get the viewer to click. And some might argue
that this is clickbait, some might not. But
let's be honest. We're in the YouTube game to
make money and to get views. We're not in the YouTube game
to be right or to be moral. I mean, of course,
you can be moral, obviously, be moral
to a certain extent. But thumbnails like
this, let's say 5 minutes ago or 10
minutes ago or just happen or just in get the
most amount of clicks. So when we design
thumbnails like this, thumbnails that
have messages like this that are large
and they're bright, and they stand out really real in the average
YouTube viewer. And when I say the
average YouTube viewer, I'm talking about the
person who scrolls the YouTube home page with a
six second attention span. So words like this and phrases like 5 minutes
ago absolutely work, and they peak the curiosity, emotion, and also highlights
within the video, like triangles or
circles or arrows. It makes the people think, Well, what's inside the highlight? Like, why should I care? And
they click on the video. The next one when we're
talking about curiosity, showing old or unknown items is a very good way to entice people to click on
your thumbnail. And you've probably
seen it before, whether it's on YouTube
or whether it's on Google or just random pages. Like what advertisers do is they put items that are not known
to the average person, weird items or silly
items or items that the majority of us have
not seen on a daily basis, nor will we ever see again. They might be real.
They might be AI. They might be
completely fictional. The point is to put an item in the thumbnail that peaks the curiosity of
the YouTube viewer, the person who's scrolling
the YouTube homepage. And an item like this
looks like an item from, like, some video game like Zelda or Game of Thrones
or something like that. And, you know, knowing
what we know about people who watch Netflix and
shows like Game of Thrones, people love **** like this. They absolutely love it. So when you throw an
old item or when you throw an unknown item
or a weird item, it peaks the
curiosity of people, and it makes people
want to click because, again, there's that open loop. When you're adding images like this inside of a thumbnail, you are opening a
curiosity loop, and the only way for
people to close it, the only way for them
to complete the loop of curiosity is to
click on the video, and bam, you have one click. Now, if 1,000 people do
that, you have 1,000 click. If 1 million people if your video gets 1 million
impressions, excuse me. If your thumbnail gets
1 million impressions and 1 million people click,
you have 1 million views. Boom, right there, the algorithm knows that your
videos are engaging, knows that your
thumbnails are engaging, and it continues to push
your videos. Moving on. Using arrows to point
at a certain aspect of a thumbnail draws the viewers attention and makes them wonder. So let me lay out this example. If this thumbnail was
missing the arrow, it wouldn't be as engaging. You know, we would
look at the thumbnail and just think to
ourselves, Well, it's probably just a river in Africa or the Sahara
desert or wherever. It's a river somewhere
on Earth, big deal. But since there's an arrow
pointing into the river, oh, my God, what could it be? What's in the river? Is it like is it like a Lochness monster? Is it just like like pink
pink dolphin monster? What's in there?
We want to know. And again, just
like the book here, it opens up a curiosity loop, and we as human beings, need to close that loop.
We're super curious. We need to know. We need
to close an open loop. It's like I guess it might
be a form of OCD, of, like, natural OCD, a biological form of obsessive compulsive
disorder. Who knows? All we know is that when
we open a curiosity loop, people must close it by clicking on the video,
and then you have a view. If 1 million people see this, 1 million views, so
on and so forth. So using strong phrases like 5 minutes ago or
in or exclusive news, if your niche allows it, of course, or using weird
and fantastical objects and using arrows to point
at a part of a thumbnail, which by the way,
just so you know, we'll cover this
later in the course. There's a rule called
the rule of thirds, and this is where our eyes
are naturally drawn to. These, you know, you can
call them Titc toe lines, but this is a photography
hack and a photography rule. It's called the rule of thirds. Our eyes are usually drawn
to these areas, these lines. And you'll see, as we
go on about the course that people put faces
on these lines. They put objects,
they put arrows. And these lines are where the eyes are
naturally drawn to, but we'll cover that more
in depth in the course. So arrows, absolutely. A very, very powerful way to piu the viewer's curiosity.
Cool. Let's move on. Being ambiguous allows
the viewers imagination to run wild causing
their curiosity to peak. So, you know, one of the most important
principles that I've learned in my life in human
psychology is you know, giving the person
enough information and allowing their information, excuse me, allowing their
imagination to do the rest. So the imagination of the human being is
extremely powerful. So if you give somebody
a very vague thumbnail, but you give them just
enough in order for them to create their own
image and their imagination, that right there is an
extremely powerful way to get massive amounts of clicks and massive
amounts of views. So let's go over this
thumbnail right here. Gentleman is Andrew Huberman. He's a well known figure,
and we'll go over celebrities a little bit
later in the course. But what we're doing here
is we're being ambiguous. And for those who
don't know this term, ambiguous is basically just
saying that, you know, we're giving them
just enough for their imagination to go wild. We're allowing them to guess
what the thumbnail is about, and we're effectively
opening up a curiosity loop. So looking at the thumbnail, we see a silhouette of a
man with a drained battery, and we see the
silhouette of the man on the right side
with a full battery. And then underneath,
we see try it once, and you'll do it every day. Well, we'll try what once? Like, my battery is drained. Like, the majority of the
batteries of human beings on this Earth because
we work nine to five jobs and we're stressed out. We're drained. Like,
if we try it once, we'll do it, we want to
know, like, what is this? Like, this thumbnail not only piques the curiosity
of YouTube viewers, but it actually
speaks to, you know, the biological and realistical mechanism of our existence. Like, we need to become
better versions of ourselves. We want our batteries
to be charged. We want to be full of energy. And this battery is
extremely excuse me, this image of the battery
is extremely ambiguous. Like, what are you
talking about? Are you talking about energy?
Are you talking about chi? Are you talking about hormones? Are you talking
about testosterone? I mean, it's crazy.
Like, I have to know. Like, get me the video now. Like, put it on a spoon and
shove it down my throat. Like, I need to
click on this video. This is what I'm
talking about, guys. The curiosity emotion
is extremely powerful. And whether you consciously
know it or not, curiosity is running a
huge portion of your life, and creating
thumbnails like this will get you massive
amounts of clicks. And if you do it right, if
you combine it with contrast, if you combine it with
the rule of thirds, if you combine it with text and viral fonts and things
that we're going to learn about further on down in
the course, you'll succeed. 100%, you'll succeed. Follow the rules,
follow the principles. And let's get these views. Alright, we'll see you in the
next section. Bye for now.
4. Inside the Viewer’s MIND: Trigger Curiosity & Hook Attention Instantly (Continued): Cover some examples
of crazy crazy, good, engaging, subconscious
mind attracting thumbnails that we can use. These are just some examples
of thumbnails that we can use when we want to attract
our YouTube viewers. So keep in mind that thumbnails on YouTube
are meant to be copied. The most popular YouTube
creators like Mr. Beast and Ryan Trahan
and, you know, all of these other
creators that have been on YouTube for an extended
period of time, they do not come up with
their original thumbnails. As a matter of
fact, they only and exclusively get their
thumbnails from other creators, and those creators
copy other creators. And those creators
copy other creators. As a matter of fact, if you are designing original
thumbnails on YouTube, stop it. Stop it. You are wasting your time and
you are basically gambling. So there are millions
upon millions of thumbnails that you can take inspiration
from on YouTube. Now, I'm not saying that
you should straight up grab somebody else's thumbnail and use it without editing it. I'm not saying that at all.
That would be kind of stupid. And that would be I mean, you're basically plagiarizing and copying their thumbnail. And I believe YouTube
has rules about this. But what I want to say is this, so this thumbnail right here is from a channel called
Kurzistat in a nutshell, and this guy or girl has some of the best attention
grabbing thumbnails on the Internet period. And the reason being
is because they're very simple. They're
very bright. They have plenty of
colors and contrasts, and they speak to the
subconscious mind. Remember what we talked about. When you're scrolling
the YouTube homepage, you are not consciously
making the decisions of clicking on a thumbnail the majority of the
time, at least. The thing that's in charge, the thing that's in
the driver's seat is your subconscious mind. So when you're scrolling
the YouTube homepage, your subconscious mind briefly in a split second, catches this. And the reason why it catches it is because not
only is it bright, not only is it full of color, not only does it
contrast really well and also have big bold text on it, it speaks to the curiosity, emotion of the average human. So we see this thumbnail, the egg, but what
the hell is that? What is the egg, the egg?
Is this the universe? Like, is this maybe
the cradle of life? Is this God? Like the egg. Like, What is this? It drives me crazy and I want to click. So, this type of thumbnail
opens up the curiosity, loop within the human
mind that's subconscious, and we're biologically wired
to want to close this loop. So when I first saw this
thumbnail, which, by the way, has multiple millions of views, I wanted to click on instantly. I think I was doing something
with my girlfriend. I was talking to her,
and I interrupted her, and I was like, Baby, we have to click on this.
Like, what is this? Like, I need to know
about this right now, and I think she got mad at me. Which is exactly my point. Like, this wants this
beckons me to click on it. It literally and
virtually forces me to click on this
thumbnail, and that's fine. That's what creating YouTube
thumbnails are all about. It's all about
appealing and enticing the emotions of the
average YouTube viewer. And in a way, it is manipulating them to click on your video, and that's fine. And the more that you
learn to manipulate, the more money you
can make on YouTube. And YouTube does not have rules or laws about
manipulation. Yes, there might be, tentative
rules about clickbait, and we're going to get into that further down
further in the course. But for the most part, the
idea here is to manipulate. The idea here is to elicit certain emotions
from the viewer. So check out the thumbnail. It's crazy good. It speaks to the subconscious mind of the viewer, and it
makes you curious. Like, you absolutely
want to click. I know I did, and I know
the majority of people who come across this want to click. And I think the
click through rate, which is abbreviated CTR, you'll see that a term thrown around a lot in the course and my
other course as well, CTR stands through
click through rate, and that's the
percentage of people who clicked on your thumbnail versus the amount of impressions that you got for
a certain video. So, absolutely, Kurzistat in a nutshell is what this
guy's channel was called. I highly recommend
that you check it out, grab some great information,
some inspiration, some motivation
from this channel. Alright. Another one. Another one that's
full of mystery. It's full of curiosity. What the heck is this? It looks like a discovery. It looks like something that has been hidden away for years. And, of course, the split
screen always does the trick. It's the before and the after. And the human mind is wired. To think in steps. The human mind is wired
to think in terms of one, two, three, four, because we're always
putting labels on things. And when we see something
in our natural world, when we see something in
our external environment, we must put a label on it. So creators over the years have found that the split screen
always works extremely well. This looks like some sort
of zombie or skeleton. I mean, this is probably AI, and you can't
really tell because nowadays AI is extremely,
extremely good. And it's only getting
exponentially better by the second,
quite frankly. So the before and after,
like, you see this guy, you see this zombie skeleton
coming out of the dirt, and then he's popping up a little bit more
out of the dirt. And there's the guy
with the flashlight. And it's like it looks
like an old picture. It looks like a picture
that was taken from, like, one of those old Nokia phones
that came out in 1999. But it's very interesting. And, you know, something
simple like this, it doesn't have to be high Rz. It doesn't have to be four K. It can be something simple
that looks like it was, you know, the picture
looks like it was taken a smart with a flip phone
or an older camera. So it's intriguing. And just like we went over in
the first part of this, the first part of this
lesson where the guy had the book that looked
like it was from, like, the game with Thrones,
and it was like a weird book with eyeballs and, you know, mystery items on it. This is the same thing. This
appeals to the curiosity, emotion of the YouTube viewer. And again, this
does open the loop, and we have to close that loop. It's a biological mechanism. It's a it's it's something that we must do in order to feel better in order
to feel complete. So, absolutely, if you do use artificial intelligence,
use it wisely, and there is an option
whenever you upload a video to gives you the
opportunity to say that you've used artificial
intelligence in your thumbnails
or your videos. And I recommend that you use it because it's always wise to go with the rules of YouTube
and don't go against them. Another one. Another one. And this video, I believe, has over 20 million views. I forgot what channel it's on, but we all know that it's probably Clickbait.
But who cares? See, that's the
thing that I learned when I first started YouTube
about ten years ago. It's like, I would scroll
the YouTube homepage and see all of these people
clickbaiting other people. Now, it's one thing to be like, I have a video on how
to grow strawberries, and then when they
click on the video, when they click
on the thumbnail, it's a video about how
to grow watermelons. And it's like, that's
obviously clickbait. It's blatant clickbait, and that is not
allowed on YouTube. But when you exaggerate things like this, like,
what the hell is that? It's a shark fin, and this is the Earth. Like, Oh, my God. And like most people know. That sharks the size of
the Earth do not exist, but it doesn't matter
because it's fun. And this message right here speaks to the subconscious
mind, as well. Like, we see the
words, what's this. And then we look
at the shark fin, and the majority of us, I'm not saying all of us,
because a lot of us are stupid. Let's be completely honest. Human beings are stupid people, some of them, and
some of us are smart. But the majority of us, when we look at a
thumbnail like this, we know that it's not real. We know that there's no shark
that's as big as the Earth. And we see the
words, what's this, and we know that it's AI or it's something that was photoshopped. But this right here does not
speak to the rational mind. This speaks to the mind that lies behind the rational mind, which is the subconscious mind. And we've all had dreams. Whether you're somebody
that dreams and remembers your dreams or
not, it does not matter. We've all had dreams. And within our dreams, stuff gets weird like
there's there's, like, floating cars and there's, like, a purple sky and just, you know, stuff is very irrational
and weird in our dreams. That is the subconscious
mind. It's not rational. And it doesn't care, you know, what goes with or against
the laws of physics. So this word right
here and this phrase, speaks to the subconscious mind, even though we read it with the conscious mind and we look at the shark fin and, you know, deduce that Yeah, sharks as big as the Earth do not exist, but it doesn't matter because
your subconscious mind, like that, has already read it, has already interpreted it, and has already
planted the seed, and it's starting to marinate. It's starting to cultivate. And our thoughts
and our emotions are the part of our mind
that fertilizes that seed, and it happens in
a split second. So again, obviously clickbait, but nobody cares because you're
on YouTube to make money, you're not on YouTube to create thumbnails that are 100%
aligned with your material. Thumbnails can be exaggerated in order to get
your point across. Super intriguing.
Again, this video has multiple millions of views. Yeah, it absolutely does work. Next one. Who is this guy? I think we all know who he is. He is one of the most
famous people in the world. Whether you love
or hate Elon Musk, his videos get clicks. So, you know, something also that we're
going to cover later in the course is using using not only fear but
using drama to get clicks because people not only not only click on videos
because they want to watch a certain video and
expect that video to create certain emotions
within their mind, but they also click on the
video to read the comments. They want to read
the comments about people talking about Elon Musk. Maybe they want to
leave a comment where they **** talk helon Musk. Whatever the case
may be, it doesn't matter if your thumbnail
is drama filled. With Elon Musk or R
Donald Trump or whoever, you know, gets massive amounts
of attention and clicks. It doesn't matter if you have a negative feeling towards
this guy or positive. This thumbnail is always
going to get clicks. And if you add the curiosity, aspect of it, which is they
lied to us for 2000 years, and this is probably not true. But again, it's exaggeration
on the thumbnail. And what we're looking
for to be able to get clicks is to stand
out is to exaggerate. Because remember, YouTube
is not a video platform. It is a war for attention, and you are competing against
people who've been on YouTube for years and years, and they know what you're doing. And that's one of the reasons why you're watching
this course now because you want to get
ahead of the game. You want to skip you know, all of the things
that you have to learn by yourself
year after year. So they lied to us for 2000 years is an
aspect of curiosity, and you want to know or
most people want to know. What do they lie to
us about? Like, we're inclined and we're wired
to want to know the truth. Not only that, we
have Elon Musk. And the third aspect
is we have this crazy looking Thor him Du Bifrost, you know, light thing
inside of a pyramid. Like, what is this? Oh my God, look at these
people on the wall. Crazy. It's crazy. Like we all want action,
we all want adventure. We all want to, you know, see things that are
cool and, you know, experience things that create a dopamine rush within us because the majority of us
are addicted to dopamine. Let's be honest. Let's
be completely honest here if we're going to
succeed in the YouTube game. Dopamine is one of the most addictive
substances known to man. And the reason why it's addictive is because
it feels good. And not only does it
feel good, guess what? It doesn't cost anything. Our bodies produces
endogenously. Inside of our minds, inside of our lungs. You know, we can talk
about dopamine or dimethyl tryptamine or
serotonin or oxytocin. Like, all of these feel good
hormones are responsible for the feelings that we feel when we see
thumbnails like this. So again, Elon Musk,
love or hate him. He invokes curiosity. He invokes rage, he
invokes happiness. What is this? Crazy.
Crazy lightning, crazy Thor, crazy
bifrost looking thing. And then there's the
phrase, they lied to us for 2000 years. So what you would do, guys, is if you have, let's
see, you have, like, a space channel, and you want to use this thumbnail
as inspiration, you can absolutely
take this thumbnail. You can change this part
to something crazy, build something with AI, invent something, you know, get some inspiration
from another channel. You can change Elon Musk to Neil De Grasse Tyson or
Michio Kaku or Brian Cox. Or whatever celebrity
figure aligns with your specific video. And then you can always
change this as well. So you have the layout, the picture on the left,
the guy on the right, the phrase underneath, which is an it's a layout that
is known to work. And then you change
it up. You add another crazy image here. You add another well
known celebrity here, and you add another phrase
that is similar to this one. And you'll do just fine, guys. So, again, this text invokes uh, it evokes curiosity, and
it's very, very mysterious. So these two things together
are an absolute powerhouse. Bam. Moving on.
Again, what is this? What is this? We don't
know. I want to know. This video is absolutely
getting my click, for sure. Like, what is this? It looks like a
library, possibly. Maybe it's, you know, the discovery of the
Acastic records. Maybe it's a secret layer. Maybe it's like something
where, you know, people were thrown into
in, like, Roman times. Remember the movie 300
where the guy kicks. He's like, This is Sparta. And he kicks the
guy in the hole. Maybe it's Tat. I don't
know, but I want to know. I want to find out. And this guy's standing here
like, Hey, what's going on? Maybe there's somebody down there that wants
to be my friend. Who knows? And who cares? This is a curiosity
invoking thumbnail. And another genius thing about this thumbnail is that
it's not complicated. It's extremely simple. You're scrolling the
YouTube homepage, and all of a sudden, your subconscious mind in less than a second notices
this huge hole. And at the same time,
it notices the row of books or documents or
whatever the case may be. And it also notices the guy. But the simpler the thumbnail, the better because
the simpler it is with less elements
inside of the thumbnail, the faster that our mind, our subconscious mind can
register the thumbnail. So if there's a
bunch of things on the thumbnail,
like, there's text, and then you have, flowers, and then you have,
documents that says, This video is going to teach
you about how to make a PDF, and then you have a guy's face, and then he's pointing
at the document, and it's like
there's text on it. It's like nobody has
time to read that. We are we're appeasing to
the average YouTube viewer, which, by the way, has an
attention span of 6 seconds. And yes, like I
said, that's sad. Now, in this year that
we're currently in, the average attention
span of people, especially young
people is 6 seconds, whether you're on YouTube, whether you're on Facebook, whether you're on TikTok, which is probably like 4
seconds if you're on TikTok. Let's be completely honest. If you're scrolling
social media, your attention span is
probably 6 seconds or less. So when you're scrolling, the YouTube homepage or
your suggested feeds page, your subconscious mind doesn't
have time to register all of these elements
on the thumbnail. It just doesn't, the
simpler or the better. And if you notice some of the professionals who
work on YouTube, like Mr. Beast or Ryan Trahan or whoever you pay attention to
and follow and subscribe to. You'll notice that their
thumbnails are extremely simple. They're colorful, and they have massive amounts of contrast, and they convey a
message extremely fast. And, you know, Mr. Beast love him or hate him. He's actually a genius when it comes to
designing thumbnails. And he personally comes up with, I think it's over 15
thumbnails per video, and he has an entire
team of people who analyze the thumbnails, because he knows the
importance of thumbnails. I mean, obviously,
if you're going to have hundreds of
millions of subscribers, you have to know the
importance of thumbnails. So yes, go to Mr. Beast's channel, one
of his many channels, and study his thumbnails. You'll notice that there's only two or three elements inside of each one
of his thumbnails. Cool. Moving on. Another one. This is obviously clickbait. But guys, curiosity, bam, what is this? Is
that a jellyfish? Is that like some sort
of a marmalade creature? Colors bright purple, contrasts. When you edit your thumbnails
in Canva or Photoshop, turn up the saturation, turn up the vibrant. And I'm going to
show you how to do this later in the course. Contrasts purple on white. White. On dark blue, white on dark blue. The color contrasts on
this thumbnail are genius. And this is, you know, another one of my
channels that I take. Yeah, this is actually Voyager. The Channel Voyager does a
lot of click Baty thumbnails. But, oh, my God, do they have millions
and millions of views. And if you look at their
channel on Social Blade, you'll notice that per
month, I don't know. They're raking in something like 40,000 $50,000 per
month on the low side. And that's only that is only for ad revenue,
and mind you guys. And I teach you this
in my other course, which by the way, it's available on UTI
me and my website, it's a full YouTube course. It teaches you how to
create Faces videos and do SEO and metadata and titles and, you know, everything that this
course doesn't teach you. Anyways, I don't want
to get off track here. So there's more than one way
to make money on YouTube, not only with ad revenue, but you can also make money with sponsorships and brand deals, and you can sell merchandise, and you can do superchats
and you can sell courses, and you can have
affiliate links. And there's, like, hundreds of different ways to make
money on YouTube. So this channel Voyager, go to their social blade, sociblade.com and
type in Voyager. There might be a couple of
different YouTube channels. Nine Voyager. But this channel
has space channels, and they talk about Elon
Musk and Tesla and hidden, you know, zero point energy
and things like that. You know, cool subjects. They make anywhere
from, I believe, 20,000 to 50,000 per month, but that is only
with ad revenue. And it's all coming from their thumbnails,
because, again, guys, it doesn't matter if your videos are the
greatest videos in the world. If your thumbnails suck, nobody's going to click on it. And if you go to this
channel and view his videos, most of his videos are dog ****. Like, they're AI generated. The guy who owns this channel voyager
pays people in India and Pakistan like five bucks an hour or five bucks for
video to make these video. And they make these
videos with in video or some other platform
on the Internet that makes videos
instantaneously, but all they're
very low quality. Some of them are mediocre, but the majority
of his videos are low quality and they
have an AI voice, and they have a B role, you know, switched up in the video every
five to 6 seconds. But the video doesn't
really matter. Again, people will watch paint dry if it's in
their favorite color. So first and foremost, you have to make sure
that your thumbnails are no less than fire, no less than fire. Cool. What is this? Purple
jellyfish. Pink jellyfish. Oh, my God, yes, give
me the video now. Put it on a spoon,
put it in my mouth. I want it with tons of sugar. But you get the point, guys. The point that I'm
trying to emphasize is, listen, curiosity
absolutely kills. Curiosity rakes in the views. Therefore, rakes in the money. Moving on. We were talking
about strawberries earlier. Who would have ever
thought that we can grow strawberries inside of
old plastic bottles? What do you notice
about the smnail? There's nothing complicated. It's just a row of strawberries. That are growing out of
old plastic bottles, and everybody has old plastic
bottles lying around. And who would have ever thought? Who would have ever
thought that we can grow strawberries out
of plastic bottles? This is very intriguing. The thumbnail is very simple. Again, there's no text, there's no complicated
elements on it. It's just a background, a white wall, and a
row of strawberries. Very simple. So this catches the subconscious mind as it
scrolls the YouTube homepage, not only with the color
of the strawberries, not only with the layout
of the strawberries. Not only with the color
contrasts with the green, with the white background, and the red strawberries with
the brown gray dirt. Not only that, but also, there's something called
Maslow's hierarchy of needs. And what this means
is, you know, in the everyday life
of a human being, we only need we need certain things to be safe and to be satiated,
and we need food. We need water. We need clothes on our back. We need warmth and we need
a roof over our head. So that's the very first level of Maslow's hierarchy of needs. And this thumbnail speaks to
Maslow's hierarchy of needs. And listen, once we have all of these needs met the first level, then we look for love. We look for relationships. We look for the meaning of life and the importance
of our life. Then after we've
accomplished that, then we look for certain things. Like, we look to study
different things. We want to learn things
about the universe. We want to learn how to
grow hybrid tomatoes. We want to learn how to read
Harry Potter in Japanese, things that we don't
necessarily need on a basic instinctual,
biological level. So and then at the top, it would be like, weird
stuff. I don't even know. I'm going to go I'm not going to go deep into this right now, but at the base level, every human being needs
food. Bam, there you go. This speaks to Maslow's
hierarchy of needs. At the base level,
everybody needs nutrition. Maslow's hierarchy of needs. At the base level, we need
warmth. We need food. We need clothes. We need
a roof over our head. We need to stay dry,
and we need safety. And, believe it or not,
as we are scrolling the YouTube homepage or the suggested feeds page or
whatever the case may be, wherever we see this thumbnail, the thumbnail is on
YouTube or share it on Facebook or
shared it on Instagram, we know what a strawberry is. Because we were taught.
We've tasted a strawberry. We've had the sensation of
strawberries in our mouth. Now, our subconscious
mind automatically equates strawberries to health because when you
eat a strawberry, strawberries have
nutrients and minerals, and they make us healthier, and they fortify our
physical systems. So when the subconscious
mind sees this, not only is it coming
from a place of Halo Mazlo's hierarchy of needs, but the subconscious might immediately register strawberries
as something healthy, and therefore, it's something that you need, and therefore, it's something that
you should start growing because you
need it in your life, because the body is
biologically wired to defend itself and to
survive at all costs. So I know it sounds complicated, me explaining it like this. But just know, a
thumbnail like this, even though it seems so simple, there are so many different
aspects and elements that go into why this thumbnail
is extremely effective. Again, Maslow's
hierarchy of needs. Not only does it speak to that, I think the majority of us
have not seen vertical towers. We've seen lettuce and spinach
grown in the dirt in rows. But what the heck is this? Like, we can grow spinach
vertically. Like, what is this? It's crazy. Like, vertical
gardening? Yes, I'm in. You've earned my click. So again, speaks to the
curiosity, emotion within people. Curiosity. Not only that, it speaks to Maslow's
hierarchy of needs. And it's very simple. There are two elements to this. There's the text, which
is bright and bold. And also, there's the
green contrasting against the white contrasting against the background of
the other white towers, as well as the cement here. This video, I believe,
has, I think, half 1 million views, which
it absolutely deserves it. I mean, there might not be there might not seem like there's much
effort put into this, but the person who designed
this stumbnail actually knows what he or she is doing. Again, Maslow's hierarchy of needs not only applies to food, but also applies to warmth, like how to build a fire or how to survive
in the wilderness, or how to dress
for winter or how to build a house or
how to fix your roof. All of these things
keep you safe, keep you warm, keep you fed, and keep your body and physical condition
satiated and safe. This speaks to the
curiosity emotion because I personally have never seen sweet potatoes being
grown in the bag. I mean, I've seen potatoes and sweet potatoes being grown in the ground in rows
like normal people, but we don't want to be normal. We want to be extraordinary, and we want to be
out of the norm. We want to be fringe and we want to try new
things because that is our nature to be exciting and to try new
things and to branch out. So sweet potatoes
in a bag? For sure. That works in this
video, I believe, has 42 million views,
believe it or not. And from my calculations, 42 million views for
a niche of gardening, that would be correct if my math is wrong,
please correct me on this. And again, they say,
don't do math in public, but 1,000 views for
a garden channel. CPM would be about six
RPM would be about three. Hm. I would say for
42 million views, this video earned probably
close to $150,000. Can you imagine that, guys? Can you imagine earning $150,000
from one YouTube video? And I'm gonna be
completely honest. You know, I have several
faceless YouTube channels. I also have a YouTube channel
where I show my face. I've never earned $150,000
per YouTube video. The most I earn was
thousands, you know, maybe $10,000 for video, maybe $5,000 for another video. One of my other videos got I
have a video has 4 million, which probably 15,000
20,000 for that video. But I have never had a
video that earns $150,000. And there are plenty of videos on YouTube that can absolutely
earn you that much. It's crazy to think
about. I know. It's crazy to post a ten
minute video and have that video explode and become viral and literally
pay you Listen, This is how I explain this to my students in my other course, and I want to explain it to the students in this
course, as well. Okay. So let's say you
have a gardening channel, and you garden sweet potatoes and you grow strawberries
and you grow watermelons, you make a ten
minute video. Okay? And the video is, it's okay. It's not the best. It's
probably maybe mediocre. Good. Fine. But you
spend maybe a day, maybe you spend 6 hours
working on the video. But then you look
at the thumbnail, and you spend a
couple of hours on the thumbnail, adjusting
the contrasts, adjusting the greens
and the saturation, adjusting the
vibrations, excuse me, adjusting the vibrance and
making it just perfect, framing it, using
the rule of thirds, which we're going
to discuss later and making the
thumbnail just perfect. You post the video.
For the first week, it doesn't get I don't know, it hardly gets a 1,000 views. But then as the months go by, you start to get millions and millions and
millions of views. And a single video
about sweet potatoes will pay you up to
$150,000, possibly more. You can take that money.
You can travel the world. You can make more
than your parents. You can make more
than your co workers. You can buy your dream house. You can buy your dream car. You can buy a boat. You can, you know, take work
off for the next five years. For a simple, sweet
potato video, you made a video about potatoes
that you put inside of the hole in your face to sustain your nourishment
for your body. And this video
made you $150,000. I know the way that I put it sometimes is weird, but
can you believe that? Can you believe
that it's possible to post a single
YouTube videos about potatoes and be able to take the next four
years off of work, be able to take that 150 K. Imagine if it
was just 50,000. Be able to take that 50,000
and invest it in a business, invest it in the stock market,
and invest it in crypto, whatever you want to invest
it in, or invest it in hiring more YouTube video editors to make you hundreds and
thousands of videos. And then from that, you can make more money off the videos. It's crazy to think about guys, and I get super passionate
when I talk about this. I talk very fast sometimes, and I talk very weird
because when I'm passionate, just the weird side
of me comes out. But just when you really
think about this, guys, YouTube is the greatest business on the planet period,
in my opinion. It has better returns in crypto, better returns in
the stock market, better returns than real estate. Probably all combined. If your YouTube
thumbnails are fire, if they're good, you can
absolutely make this, 150 k. You can
absolutely make 50. Imagine if you made
$1,000 per video. Let's say you made
1,000 per video. How would that change your life? I mean, I think
for the most part, most of us, it would change
our lives significantly. I mean, we'd be
exponentially more abundant than we are right now working our nine to five jobs. So
really think about that.
5. HACK the Viewer’s Brain: Use FEAR to Drive Clicks Like a Pro Psychologist: All right. Let's jump
into the fear section. So in the previous section, we learned about curiosity, eliciting the curiosity,
emotion within the average YouTube viewer
when they scroll YouTube. So now we're going
to talk about fear. And this emotion and
this type of thumbnail, you know, some of my students in my regular YouTube course, they send me emails and
they send me messages, and they're like, they're like, Dude, we don't want to, you know, put thumbnails
like this that are not exactly true or we don't want
to try and scare people. And my response is,
that's completely fine. I mean, nobody's forcing you
to make these thumbnails. I'm just laying out
the information, and I lay out the
information for all of my students for them to
make their own decisions. But here is what I've learned. Curiosity, in my opinion, is one of the greatest emotions in order to get people to click. And I think fear it's a toss
up between fear and desire, but I think fear is probably the second most powerful emotion to get people to click
on your thumbnail. And you don't have to, you don't have to
directly lie to people, or you don't have to
click bait them 100%. But I want you to
take this section and use it at your discretion because
this is for some people, and I mean, obviously
it's not for everybody, but I want you to
have the toolbox. I want you to have
a full arsenal of things that you can grab and use for your
YouTube thumbnail. So maybe you can incorporate
a little bit of curiosity. Maybe you can incorporate
a little bit of fear, a little bit of desire,
and a little bit of humor in the thumbnails. It all depends on the ratios and the percentages that you want
to use in your thumbnail. But mind, if you have just curiosity elements in your thumbnail, that is enough. If you have just fear
elements in your thumbnails, that is also enough. But if you combine them, you can use them
together, like, you know, like just a super Super scion I don't even
know what the kids watch. I don't even know
what that means. What does supercien mean? Anyways, you can use it in combination to
attract more people to your YouTube videos. So let's get into it. People are drawn to scary things because they provide a
thrilling experience, triggering adrenaline
and excitement. So this is just like, you know, whenever you went to
the amusement park and rode the roller coaster, a lot of us don't
really want to do it, but we're looking for that
thrilling experience. We're looking for
that controlled adrenaline and excitement. And watching scary movies or watching things that, you know, make us uneasy or being in
an environment that is, in fact, controlled but
scary is exciting to us. And we like this, and some of us live for the adrenaline rush. Some of us love roller
coasters because we know that 99.991% chance of the time, nothing is going to go wrong because the roller coaster,
it's on a track, and, you know, they've
had track records of the ride functioning
and performing correctly. Sometimes it goes wrong, but that's a subject
for another time. So the controlled
exposure to fear in a safe environment
allows individuals to confront anxieties and enjoy the suspense and unknown making scary experiences
popular entertainment. Like I said, scary movies or scary YouTube
videos, scary stories, roller coasters, haunted houses, things like this, really
get the adrenaline pumping, especially if it's in a
controlled environment. I mean, if we were out in the
wild hunting with a bunch of friends and we got approached
by a wild grizzly bear, that would be us, in fact, in danger because we don't have control over
the grizzly bear. It's not like it's a ride at Universal Studios
or Disney World. We're sitting in
the boat and Jaws, the shark comes
out of the water. We know that it's a
mechanical shark, but it's still scary because it speaks to the
subconscious mind. It speaks to the primal urges and fears within all
of us as human beings. So fear is definitely
a powerful, powerful way to get people
to click on your thumbnails. Many YouTube thumbnails across the platform are
specifically designed, and I want you guys
to remember this. If the person is a professional YouTube creator,
there's no accidents. Every pixel and every part of the thumbnail is meticulously
and specifically designed to elicit
either a fear response or a responsive
curiosity or desire. Fear is a very popular way amongst viral YouTubers
to get more click. Let's take a look
at some of these. We all know what this is. This is a cashe and we all
know that it's not poisonous. But not only does this thumbnail elicit
the curiosity emotion, it also elicits
the I also elicits the fury motion
because we might have a bag of cashes in our kitchen. We don't want to die. We
don't want to get sick. We don't want to be poisoned. So we're going to click on this, and not only does it have the curiosity emotion within it. It has the fury motion. And it's the fact that
it's very simple. Simple to read. It has the
fingers grasping the cashew. And it also has the
danger poison sign. So this is very easy for our subconscious
mind to pick up. The thumbnail contradicts
popular belief. It makes people believe that an ordinary harmless food
is, in fact, poisonous. And I've never watched this
video to be pletely honest, and they might talk about
how cashews are poisonous when they're raw or
when they're soaked in water or whatever
the case may be. But I think the majority of us, when we see this thumbnail, we want to click on
it because we're curious and we're fearful at the same time.
Another thumbnail. You know, I love this guy, Nick. He's a great YouTube creator. He has a lot of powerful,
powerful content. Warning to YouTube
warning to YouTubers. It's very vague. It invokes
a curiosity emotion, and it invokes the fear emotion. So the human mind reacts very strongly to warning
symbols and signs. Through our lives, we've been systematically programmed to
react to signs like this. Like when we're
driving on the road, we see a stop sign that's red. And by the way, red, you know, we're going
to get into the color. It's a very powerful color. It invokes fear, and it
also invokes desire. So signs like this, warning sign, exclamation mark, do not pass, caution, crime scene, yield, yield for bed, whatever
the case may be. We are all programmed to
react to signs like this. So the fact that this
thumbnail is red, the fact that it has
a warning symbol, the fact that it says warning, and the fact that it
says warning YouTubers, applies to a lot of people who
are on YouTube, obviously. Colors are contrasted. We have the face of Nick, and he has an
expression of concern. And again, the
subconscious mind heavily reacts to facial expressions. We're biologically
programmed to react to facial expressions because
we're social creatures. It makes us feel like we should absolutely
know something. And this is Fomo F OMO some of you might have
heard this term before. But FOMO is used a lot, especially in the
world of crypto. And what it stands for it
stands for fear of missing out. Like, if you see
Bitcoin going up, there's a lot of people who will throw their hard
earned money into Bitcoin because they think
they're going to make money because they have
a fear of missing out. They have a fear of missing
out when making money. And, you know, when seeing
thumbnails like this, we have a fear of missing out on critical and crucial information that could possibly
keep us out of danger. So I don't exactly know
what this video is about, but I do know that I would click on this video
if I was casually scrolling the YouTube homepage
because it's so powerful. Another one that I see, I see exaggerated pictures
of animals like this. I mean, as obviously
you can see, there's boats
circling a giant eye, and the majority of us have seen Godzilla or jaws or Mglodon or, you know, crazy Hollywood
movies like that. And not only is this simple, it invokes curiosity, and
it also invokes fear. So another one that's powerful. Simple curiosity, fear and the
color contrasts are great, and it speaks to the
subconscious mind. Another one. We will not survive this.
This makes me scared. Like, if I was at home
and I was, you know, by myself, I would be scared. Like, I would be like, Well,
we won't survive what? Like, I want to know
what we're not going to survive because it's a survival mechanism to want to know these
types of things. Like, we're not only
curious by nature, we're designed to avoid fear. We're designed to
keep ourselves safe. So a lot of these thumbnails
often have millions of views because you are shaking up
the viewers perception. And their perceptions
are everything. It's not exactly what
happens in the world. Like, reality, as we know it, first and foremost, we don't
understand what reality is. There's no concrete or
scientific evidence of what reality and
consciousness actually is. But when something
happens like this, when something in space happens when an important
news event happens, it's not exactly what
happens that matters. It's our perception
of what happens. So with thumbnails like this, you're shaking up the
perception of people. Like, people don't know what's going on and they want
to know what's going on, and their perceptions
are very limited. Their perceptions are
very calculated and numbered and labeled as
we as humans refer to it. So we want to know what
will we not survive? Like, is a meteor
heading towards Earth? Like, is a star that this
arrow is pointing to? Is a star about to go
super nova and explode and completely wipe out
planet Earth, as we know it? Like, what's going
on? We want to know. And I think the majority
of us instinctually and consciously know that this thumbnail is probably
more clickbait than not, but our subconscious
mind is in charge here. Remember, our subconscious
mind is the mind that runs 99% of our waking life. So knowing the fact that
our subconscious mind is in charge, we're going
to click on this. We want to know what we will
not survive because it's a biological survival mechanism. And again, guys, you know, after this course, I
want you to study these. I want you to study
the simplicity. I want you to study the colors. I want you to study
the contrasts. Look how beautiful this is. Black on white, red on white. This sticks out
like a sore thumb. Look at how clean the thumb is in relationship
to the background. It's not blurry. It's in
four K. It's crisp, clear. It has the sign that contrasts
with the background, and it also has the cashew
right in the middle. And the placement of the elements on the thumbnail
are for a very good reason. It's called the rule of thirds, and we will cover
that in a future set. Again, big animals, exaggerated animals, we
want to know what this is. You know, there's the
contrast of the colors. There's also the
contrasting of sizes of the sailboats versus
the eye of the animal. And I know that I'm
repeating myself, and I'm trying to break it
down in a simple fashion, but I want you guys to
burn this in your brain. I want you guys to know this like you know
your phone number, like you know your
Social Security number, like you know, you know, your girlfriend is going
to get mad if you come home late from the bar or
whatever the case may be. Anything that you
know, I want you to be able to decipher, and I want you to
be able to create thumbnails that are so palpable, so powerful and engaging that they virtually force
people to click on it. And, you know, there's
a saying says, If you want to learn
a new subject, if you want to become a
better version of yourself, do not read 100 books one time. Read one book 100 times. And the same principle
applies to thumbnails. Study the same
thumbnail 100 times. Don't study 100
thumbnails one time. So, the more that
you are repetitive, the more that you are habitual, especially when it
comes to thumbnails, the more successful
you can be on YouTube and the quicker you
can quit your ****** job. And let's be honest, guys. A lot of us watching these
videos have ****** jobs. Raise your hand, please. I can't see your hand, but
you get the point. A lot of us have ****** jobs. We don't like our boss. Our
bosses are ****** people. Like, we don't like
waking up at 9:00 A.M. We want to
work for ourselves. We want to create a business. We want to be entrepreneurs, and this is the way to do it. Yes, metadata and tags
and niches and CPM and titles and all that good stuff will help you along
your YouTube journey. But, guys, you have
to learn thumbnails. Like I said, Coca Cola, Pepsi, Amazon, you
know, Netflix. All of these big
companies know that the first impression
is the most powerful. It's like if you don't
have a first impression, you're dead in the
water. You're done. Notice the colors,
the red warning, yellow, and we have the text. We have his face. Look at it. It's a face of concern. It's a face you should probably click on this video
because I am concerned. Therefore, you should
be concerned as well. Human mind reacts
strongly to warning symbols because we
are programmed for birth to react to
these type of signals. We need to know if something
is going to go wrong. We need to know we
absolutely need to know. I want to survive.
I'm a human being. I'm a child of this universe. I want to survive. Survival
is all we've ever known. We need to take
advantage of this. We need to manipulate emotions. We need to know how the
average YouTube viewer thinks. We need to know how the mind calculates and goes
about its day. And this right here, believe it or not, is
extremely powerful. We will not survive this. And again, you do not
have to use this phrase. It's totally up to you. I just want to lay
out the buffet and let you choose
whether you want ribs, whether you want a hamburger,
whether you want pizza. The choice is up
to you choose it. I just want to lay it out so you have the information
so that you have the tools in your tool belt and arsenal to be able
to choose at will. So again, shaking up
the viewers perception. It's not what reality
actually is because reality can be perceived in
thousands of different ways. You want to try and shake up the perception of the viewer. You want to rattle it,
whether it's through fear, whether it's through curiosity. Shake it up, shake it
up and get that click. I've been seeing
these a lot lately, using the bleeped out word. And by the way, guys, if you
ever use a word like this, do not put the whole word because curse words are
not allowed on YouTube. Always bleep it out. Always put the symbol or the at symbol. If you use the F word or
the B word or the A word. But again, as we discussed earlier in this
lesson, split screen, they have the AI, and
they possibly have another image from probably the Hubble Deep Space Telescope
or something like that. But look, 5 minutes ago. Now breaking news
exclusive news. There's a reason why
when you turn on all of the mainstream
media news channels, they all have symbols
that say breaking news or exclusive news or then or now. It's because, again, you know, we've been programmed to react to words and
phrases like this. So breaking news is powerful, a powerful way to
get people to click. This we are all et, absolutely, because people
react to curse words as well. Contrasts, colors. This looks like the
Cern hadron collider. This piques curiosity. I invokes the fear
emotion within people, and it invokes an
emotion of urgency. Like, we need to know. Like, it's just
happening right now, and we all want to
be in the know. We all want to be the person who is at the party
who is like, Hey, man, did you hear, hear
like this happened, or did you hear, like, a meteor is probably
coming to Earth? We want to be that person who's interesting because we want to make friends and we want to
increase our social circle. So all of this is a cycle. It's a cycle of the
way that we react. It's the way that we act. It's the way that we exist
as human beings in general. This right here is an open
loop when they click on it, they close the loop,
and that's all it is. Open the loop, the
viewer closes the loop. You always want to keep the loop open so they can come
and close the loop. Danger, warning. Stay away. Do not cross. Words like these are words that are used in
thumbnails that get massive amounts of clicks. Again, this comes
from a space channel. This comes from a
gossip channel, whatever you want to call it. This is Graham Hancock. He is a well known figure. I see him a lot in thumbnails. He's used a lot because
people love Gram, and they love clicking
on the videos. And Gram is very interesting. And, you know, the more
interesting, the more popular, the more trending a
celebrity figure is, the more clicks that
you're going to get. And that's just the
way it is on YouTube. AI what is that? I'm curious. I want to
know. What is that? It looks like a crazy, you know, neurological network
of quantum physics, theoretical string
physic physical. Who knows? Like, who
knows? Like, what is this? I want to know. It's crazy. It looks like something
from Star Wars. Curiosity. Celebrity,
contrasting colors. Fox News. And this
is not Fox News, but they use this just
to grab attention. We're in danger. So there's
multiple emotions at play, and your subconscious
registers it extremely fast. When you scroll the
YouTube homepage, curiosity before you know it,
before you can even think, curiosity is registered
pattern recognition, Graham Hancock and his face, his expression of concern. Fox News, we're in danger, which is the fear emotion. Like, the subconscious
registers this in 0.00, zero, many zeros. One tenth of a second. It happens extremely fast. So before we read text, our mind is reacting
to the pictures. We're reacting to the
expression on the face. We're reacting to
different elements inside the thumbnail. So, again, you can take a thumbnail like this and you
can use it for inspiration. You can change up the face, you can go on Mid
journey or Chat GPT. You can change up the AI image. You can change up
the phrase here. But the point is, stop trying to be original. Stop trying to reinvent
the wheel. Use what works. There's a reason why there's so many thumbnails
like this on YouTube, with this specific layout, with this specific guy, with this specific
type of AI image, with this specific phrase, more or less, like, we're
in danger or we are at or you're not going to survive this or whatever
the case may be. There's the reason why
there's millions of thumbnails like this on YouTube.
It's because they work. And what I tell my
students is this. If you go to any major
city in the United States, or if you go to any major
city anywhere in the world, chances are on the same block, there's going to be
five pizza places. Why is that? You know, why doesn't people, excuse me, why don't restaurant
owners open up you know, new and exciting food like Moroccan vegetarian food or
something crazy like that. The reason is
because pizza works. So on this side of the block, we have deep dish pizza. This side of the block, we
have Sicilian thin crust. And then this side of the block, we have a Brooklyn pizza. This side of the block, we have Italian Argentinian pizza. It's all pizza, but it has a different vibe,
and it's remixed. It's remixed and it's remade. They're not copying
each, each other. They're just taking
inspiration from each other. So they know that pizza sells. So they take the pizza
and they revamp it and edit it and remix it and
add a little bit more flair. So even though these
are all the same, they've remixed it and
they changed it up just a little bit because
they know that it works. It's the same concept
with thumbnails. And again, here we
go, split screen. We have the tick that's buying its head inside
of human flesh, and then we have this
obviously fake hornet or wasp, whatever you want
to call it, it's fake. But this is crazy. Even though we know it's fake, this speaks to the fear part
of our subconscious mind. We want to click on this
because we're scared. We don't want this to attack us. Not only that, we're curious. We want to
see what this is. We want to see if this is
actually in the video. We want to see this
insect in flight. We want to see this
guy holding it, we want to see it sting the guy. Whatever the case may be, we're curious and we want
to check it out. This, again, it's opening
a loop and clicking on the video closes the loop, and that's all it is, guys. All you have to do
is open a loop. Through fear, curiosity,
desire, humor. And when the person
clicks on the video, they close the loop. So again, yes, this is probably
clickbait, but who cares? This video can make you,
I don't know, $50,000. Who cares if you're
clickbaiting people, if this video can
make you $50,000. If you are straight up, 100% clickbaiting people,
yes, that's wrong. And I'm here to tell you in this specific moment that 100% clickbaiting
people is wrong. You're misleading
people, and that's not allowed according to
the terms of YouTube. But if you exaggerate
that's fine. If this tick didn't bury
itself in the skin, if it's just a tick on
somebody's hand, that's fine. If this thing is not as
big as that, it's fine. It's fun and it's engaging
and it's exciting. And this is how we
get people to click, guys. Hoo it on. One sting equals
dead, question mark. Possibly, possibly
not. But again, I've never seen a wasp this big. It's exaggerated. It's fun. It's exciting, and
it's engaging. Check out this guy's face.
This is what we notice. This is what our subconscious notices in a fraction
of a second. Look at his eyebrows. Look
at his forehead wrinkling. Look at his, his concerned face. Look at his mouth.
He's not smiling. These are small cues
on a person's face, but they're extremely
important because we register this in
less than a second. We register emotions.
It's very simple. We have a guy's face. We have bright, bold, contrasting texts. We have a big yellow
and black wasp, and we have a hand.
That's four elements. That's four elements
that are easy for the subconscious mind to
interpret in a split second and understand and drive
not only the fear emotion, but the curiosity
emotion with the size of this insect and also
with this guy's face. Is this starting to
make sense, guys? Like, so we're basically
trying to work with the biological
side of the human mind. There's the conscious mind, and there's a subconscious mind. Yes, the conscious mind has about maybe 1% say about what we click when
it comes to thumbnails. But remember, the
subconscious mind has about 99% say of what people are going to click on as far as thumbnails
are concerned, as far as the bag of chips that they're going
to buy at the store, as far as the cereal brand
that they're going to buy. Tony the Tiger says
frosted flakes are great. Frosted flakes are one of the worst cereals that
you can ever buy. It will give you
diabetes in a heartbeat. And I think the majority
of us know this. But the front of the
box is colorful. It's blue. And Tony the Tiger is orange and he's friendly
and he has white stripes. And, again, this is all planned. This is a cues that they use to speak to the
subconscious mind, not only of kids,
but also adults, cinema toast crunch,
Cheerios, lucky charms, color, contrast, friendliness,
emotion, curiosity. All of these work
in the favor of the person who's trying
to make profit and also especially in the favor
of successful YouTubers. Let's change up the
color here because I'm sure you're sick of
blue. Let's go green. Bam. Ooh. Who doesn't like
sushi? Probably a lot of us. I love sushi, but I
don't like getting worms inside of my heart or lungs
or whatever the case may be. Again, we have the split screen. We have the sushi, which is contrasted on the
light blue background. Very simple. Sushi
rice background. And then we have, Oh my
God, what's going on here? There's an Xray of a person
in a hospital and he has maybe worms inside of an
artery or his heart or lungs. Curiosity, fear, Maslow's hierarchy of
needs, split screen. Contrasting colors.
You have it all. Very simple. One
element, two elements. The element, the background
is four. That's all you need. Do not make it complicated. Do not put multiple
elements in your thumbnail. Do not be the person who
puts a guy's face over here and then a newspaper
over here with writing. And then you have, I
don't know, you know, food on the counter over here, and then there's plants in
the background over here. Nobody has time for that. The subconscious mind
doesn't have time to interpret that
in a split second. And again, remember,
guys, 6 seconds. Is the attention
span of most people, whether they're on YouTube,
Tik Tok, Instagram, Facebook, especially
kids nowadays, 6 seconds it's a bit
lenient, quite frankly. 6 seconds is the
attention span of people. You want to grab their attention
in less than 6 seconds, and this is how you do it. Eliciting emotions, fear, Xray, which is another
version of fear. Nobody wants to get an Xray. The only way the
only reason you get an Xray is because there's
something wrong with you. Let's be completely honest. Sushi, Maslow's
hierarchy of needs. This also speaks to if you're hungry, if you
have an at lunch, dinner, breakfast,
whatever the case may be. Contrasting colors. Perfect. All right. Wait. Wait, what? What the hell is that?
Avoid this food. Wait, but maybe I eat this
food on a daily basis. Why should I avoid
it? Shouldn't I need to know about this bright? I mean, I have to know about. It's like, What if I eat
this food every day? What if it's poisoning
me? Oh, my God. What if it's giving me cancer? Like what's going on?
Like, I need to know this. Again, I don't think
we consciously think about this when we
see a thumbnail like this, but subconsciously, our brain
is wired to defend itself. We as human beings are biologically and mentally
wired to survive. So we have doctor Berg. Some of you might
know who he is. We have his expression of, maybe you shouldn't
eat that food. We have him ing out with
his two index fingers, like, no, you shouldn't
eat this food. You should definitely
avoid it at all costs. We have the big bright text, which is contrasting
red against white, which stands out for
the subconscious mind to interpret extremely quick. We have the arrow
pointing to the food, and we have the blurred out food which elicits the
curiosity emotion. So face emotions
expression emotions. We have the X, no. Again, when it comes
to our conditioning, we're wired, we're conditioned
to respond to the X. We have avoid this food, and then we have the
food that's blurred out. And of course, this
is a curiosity aspect of the thumbnail. Like, I
want to know what it is. And some of us squint.
What is it? Is it salad? Is it like an avocado? Maybe like eggs and omelet
with spinach? Who knows? But I want to know. I
want to click on it. And my favorite thing about this thumbnail is the
simplicity of it. It doesn't need to
be complicated. The simpler, the better. Man text, food. Bam. Perfect. That's
all you need. Subconscious mind is hooked in. Warheads, definitely. I think a lot of us watching this video have tasted
warheads before. If you are in the United States, I don't think these
are, you know, as much in other countries. But warheads,
starburst, sour heads, things like that, it's something that we can relate to or
any candy in general. Split screen. This
is the before, and this is the after. It's a continuation. It's a loop. Hold in the
tongue, shocked expression. This thumbnail is
kind of saying, Well, if you eat warheads, this
is going to happen to you. So if you're somebody
who eats warheads, you are definitely going
to click on this video. And for you,
watching this video, you can use this as motivation. You can take this
warheads and you can change it to I don't know, Snickers or you can
change it to Hershey's, and then you can change
it to some guy who has, you know, like, a big gut and, you know, use your
imagination. This is YouTube. The more fantastical,
the better, the more clicks that you
would you will be able to get with your imagination. Again, before I
end this section, I just want to say, do not
try to reinvent the wheel. You are wasting your
time if you do that. You're wasting your time
if you try to come up with original ideas when it comes
to YouTube thumbnails. There are millions and possibly billions
of different ideas that you can play
off of and that you can remix and remake and remaster and add
and subtract to. Use your imagination and my advice would be to if you're in the health
niche, for example, go to your competitors channels and check out his videos
and sort them by the most popular and copy his
top three thumbnails and remix them and remake
them and make them your own. If you're in the gaming niche, let's say you game Minecraft, go to your competitors channels, sort the videos by popular and take inspiration
from their thumbnails. Whatever niche
you're in, chances are you have competitors. So find out who your
competitors are, go to their channel and use inspiration from
your thumbnail. And you know, a
buddy of mine said, a successful YouTube creator
buddy of mine said, Listen, you want to make thumbnails that look pretty
much exactly like your competitors
thumbnails because you want YouTube viewers to think that you are basically
the same channel as theirs. Because if somebody likes
a certain health channel, let's say you have
a health channel about building muscle. If you make your thumbnails
in accordance to your competitors
thumbnails and you make your thumbnails similar to
your competitors thumbnails, the viewers on YouTube will
not know the difference, and they are going to think
that your videos are pretty much the same as your
competitors videos that are getting
millions of views. So you will get views as well. So blend in, be a chameleon. Use your competitors
thumbnails as inspiration, motivation, determination,
and copy them. But just don't straight
up copy them, you know, remix them and change the colors and change
the pictures and use the same split screen
and use the same theme, but change it up a little bit. Make it your own, and
you will be successful. All right. See you in
the next one. Bye. Free audio postproduction
bifonic.com.
6. FORCE the CLICK: Tap Into DESIRE & Manipulate Viewer Behavior: Okay, let's jump right
into the desire emotion. So the desire emotion is a
very, very important one. It's extremely powerful, and it speaks to us on not only
a subconscious level, but a very, very deep
biological level. People are drawn to
YouTube thumbnails that promise fulfillment of
desires such as sex. Appeal, material wealth,
physical improvement, emotional connection, social acceptance,
adventure and success. We all want these.
And we live in the times of TikTok and
Instagram where everybody Well, at least it seems like
everybody has a Lamborghini, and everybody has this
great amazing life where they have six
BAC abs and they're with models or they're guys that have big muscles
and lots of money. And, you know, whatever the average person thinks
is the image of success. We want this. We crave this. So desire filled thumbnails
offer pathways to satisfying fundamental
human needs and aspiration, capturing viewers attention by tapping into our
deepest desires. And again, this falls into the Maslow's hierarchy
of needs category. Our deepest desires
are not only to be fed and not only to be clothed
and have warmth and security, but it's also sex, and it's
also emotional connection. It's also physical improvement
and things like this. So we're going to get into
material wealth cute animals. This obviously this
is self explanatory, and we're going to get
into physical improvement. Okay. Okay. Starting off here, like I said, we live in a time of very short
attention spans. We live in a time of flaunting and stunting or whatever
you want to call it, whatever the kids are
using these days, whatever terms they're using. Showing off what you
have, material wealth, showing off your
body, showing off the money that you
have, et cetera. So when the average person
scrolls YouTube, and again, we're talking about average
people here because the majority of people who
scroll YouTube are average. The majority of people
that we meet on a daily basis are
normal average people. They're not complicated. We all kind of want the same things. We all walk the same line
of basic necessities. So who wouldn't
want a Lamborghini? I've met very few people who don't want these
type of supercars. Who wouldn't want to
drive a Bugatti Devo. This is just inherently
something that we want to do because
we crave adventure, and we crave fast cars, and we crave the
wind in our hair. By the way, if you haven't driven a Lamborghini,
it's awesome. I highly recommend it. At
least rent it for a day. So, when we're scrolling
the YouTube homepage, things like this absolutely
capture our attention. Why? Well, $100 million. We're seeing the Bugatti,
which is candy blue. We're looking at
the Lamborghini. Is bumblebee yellow. There's contrasts
with the background. There's these huge price tags, which the majority of
us will never reach, given that we work normal
nine to five jobs. And then there's the guy who's standing in the center,
like, Look at me. These are my cars. Big deal. But here's the thing.
I captures attention. For the average YouTube
viewer, this is Bit. This is candy, and they will
for sure, click on this. And thumbnails like this often
get a 10% CTR or higher. And normal CTRs for YouTube
range anywhere 3-6%. If you're in the 3% to 6% range, you're doing pretty good. Slightly higher than that
would be seven to eight. But if you're above ten, oh, my God, you're doing
super fantastic. So I always tell my students to try and shoot for this number. And if you land around seven or eight, you're
doing just fine. So thumbnails like this are absolutely
attention grabbing. So price tags with
expensive objects, objects bring out the ego filled material
side of people's desire. They live vicariously
through YouTube videos. And we all know
friends of ours or co workers who constantly
watch reality TV shows. They're constantly
living vicariously through other people's
YouTube videos or movies. They're experiencing the
fineer and sophisticated parts of life by watching videos
or by reading books. So a lot of people are too scared to go out and
get things for themselves. So they watch TV, and
they scroll YouTube, and they pretend like
they are this guy. Who's living the luxury
life or they are this woman who is a model living in France or
whatever the case may be. They live vicariously
through YouTube videos. And just so you know, and
I want you guys to know, a lot of people who scroll
YouTube do this exact thing. They rely on the content
of other people to live their lives because
the majority of people in this world have boring lives. And I don't say that
to put people down. I say that because
it's a reality. Like, the majority of us live the nine to five
mundane vanilla life, and we don't have Lamborghinis. We don't travel the world. We probably don't have
more than $10,000 in our bank account if we
live in the Western world. You know, we eat
McDonald's on occasion, and we drive a Honda accord
or whatever normal people do. God, I haven't been
normal for years. I don't really know. So the majority of people
in this world are normal, and the majority
of the people in the world do scroll
websites like Instagram and YouTube to live vicariously through
other people's content. So just as long
as you know that, you know how to
hook in the viewer. You know how to attract
their subconscious mind. Who doesn't love cute
animals? I know I do. And I know these
are probably fake. I know these are probably AI. This rabbit actually
looks stuffed. Like a little toy, but that's fine. And that's not the point. The point is this speaks to
the mother within all of us. This speaks to the feminine
side of all of us. It doesn't matter if
you're a giant, burly, masculine man or, like, a tiny, dainty woman. Who doesn't love cute animals. Like, if you see a cute
animal on the street, if you see a puppy, who doesn't immediately
start to melt. I think the majority of us do. And if you don't melt, you're
probably a psychopath. And that's another problem
that you should probably deal. But when we see cute
animals like this, puppies and kittens and panda bears and little
mice and bunnies, this appeals to the
sensitive side of us, and all of us, whether
we know it or not, have this side of us that makes us want to engage with
this type of material. So the thumbnail pulls
at our heartstrings and makes us want to click to to I guess you can call
it cuteness overload. You can call it
whatever you want. But there's a soft side inside of all of us that makes us want to
click on things. And it's not only the soft side, but this thumbnail also
peaks our curiosity emotion. And not only that,
it's the split screen, which is commonly
used on YouTube to capture attention.
And it's very simple. It does not have text. The contrasts and the
colors are not very bright. But look, gosh, darn it, it's a tiny baby bunny, and it's a tiny baby panda. Who wouldn't want to engage
with these little critters? I know I would and here we are. And this is pretty
self explanatory. A pretty self explanatory. This can appeal to males. This can appeal to females
for obvious reasons. Excuse me, to start off, males would obviously
click on this. They wouldn't even question. They wouldn't even read this. They wouldn't even
read the title. The majority of guys
wouldn't even do that. They would click on the video to see what this is all about. And the majority
of women who are looking for this kind
of butt would click on the thumbnail as well because
it's teaching women how to achieve this type of figure. So it works both ways
for male and for female. And by the way, just
as a side note, I believe, as of this year, YouTube is, I'd say,
probably 90% male. And you'll see these kind of thumbnails not
only as clickbait, but also genuine thumbnails. You'll see these
kind of thumbnails which show the booty of women or which show the breasts of women or whatever
the case may be, body parts of women, cleavage. Who knows? You'll
see a lot of these, and these videos clickbait, and some of them lead
to the original video. Some of them are
teaching people how to attain this type of
body, so on and so forth. But like I said, pretty
self explanatory, showing off assets, elicits
sexual desires in viewers. And since YouTube users
are predominantly male, this is a fantastic tactic. When it comes to
thumbnails, like this, you have to be careful because she's obviously covered up. But if you get a
little bit too risky, YouTube will remove your
video or they possibly can give you a strike or ban your account or
whatever the case may be. But again, this
type of thumbnail gets millions of views
for obvious reasons. And not only is it
because of this reason, it's because it's very simple, and it's because the
contrasts and the colors, and it does have text that is in the right place
in the center of the screen. But this is what draws
the majority of eyes. Cool. If you're a man, chances are you want this. Chances are you want a six
pack because a six pack in modern society it's
highly revered. And if you've ever tried to get a six pack like I
have, it's super hard. It's very, very hard. You have to watch your
calories and not eat carbohydrates and go to the gym and crunches and bicycle kicks. And it's a whole process and experience that you have
to go through to get this. So six pack abs are highly
revered, they're hard to get. And like I said, I think the
majority of males want this. So this thumbnail
works in two ways. It's very simple
title on the screen, dead center before and after, split screen. The guy's fat. Right after the guy has six
PAC apps before and after. And this is another
powerful way to draw in the viewer before
and after pictures. Now, I see some of these
thumbnails that say seven days to six pack apps or 30
minutes to six pack apps, which is obviously a lie, and some of them are clickbait, but you don't have
to be like that. You can exaggerate a little bit, just to get the person
to click on your video. So this thumbnail
definitely works. This appeals to not only
men but women as well, because women also want
to get six Pack apps. So creatures excuse me, humans are creatures of
constant improvement. This is just the
way we're wired. We want more money.
That's a definite, more social status, for sure. And we want a better body. This type of thumbnail
is a perfect example simple and to the
point and this man, Jeremy, he has millions
of subscribers. If you ever get a chance,
check out his YouTube channel, Jeremy, aria, I
believe is his name. But he's a master at thumbnails. And chances are, he doesn't
design his own thumbnails. He probably has somebody
create his thumbnails for him. But yeah, definitely
great examples of thumbnails that
absolutely work. Moving on, boom, simple,
sleek, shiny, teme. Rose Royce, the king of cars. Dead center, modernized,
concept vehicle, beautiful. This needs no explanation. This appeals to the desire
emotion within us all. So Rolls Royce, Mercedes, Lamborghini, Ferrari,
you take your pick. But if you have a
supercar on here, if you have a car that's never been seen in
the public before, and chances are, this
kind of looks like AI. Something like that we
talked about before, when you have a thumbnail
and you have something old, like an old book from Game of
Thrones or the game Zelda, or you have a mummy or just a weird scroll
looking thing from the Temple of Doom
and Indiana Jones, something that's weird and
something that's unknown and has never never been seen
in the public eye before. These things invoke
the curiosity emotion. So not only is this
thumbnail simple, it invokes curiosity, and it also invokes the
desire, emotion. And by the way, just as a
side note, check this out. This right here is
extremely intelligent. These people know
what they're doing. This is not by accident, 11 11. A lot of people associate
this number with good luck, and a lot of people
are superstitious. So when you make your
video 9999 or 11 11, people will click on it just for the superstition
aspect of it. They'll click on it just because they think it'll
bring them good luck. You know how during
the day at 11:11, some people say, Hey, it's
11 11. Guys, make a wish. That plays into that sort of aspect when it comes
to thinking about this. Another example
supercar, shiny gold. People are impressed.
Look at their faces. Wow, whoever owns
this car must be a baller taking pictures,
cell phones out. People are impressed, people stop. They're going
about their day. They stop immediately
to check out this car. Who knows if this car was
photoshopped in there? Who knows if this is the
original color, but who cares? Because it's simple.
It's engaging. It's exciting, and we
want to click on it. We want to check out the
shiny gold, whatever this is. McLaren, who knows? But it's definitely attracts the eye of the
viewer immediately, and it makes people
want to click. Another one, another big one. Go viral made easy. I don't know if you've
seen this man before, but if you know who he is, or you don't know who he is,
definitely check him out. He's an inspiration
to a lot of people. So going viral made easy. Again, this appeals to the
desired emotion because, you know, one of the
reasons why you're watching my course is because
you do want to go viral. And people overall in the general public want
to achieve virality. So he's offering the
chance of virality, and he's making it easy, and he's showing, you know, Instagram or Facebook
stats, whatever these are. He's making a promise
in his thumbnail. And we have the
facial expression of the wise old man that knows
what he's talking about. He's holding his hand up, like, he's explaining something. He's mid sentence, and that's another powerful
aspect of thumbnails. When you put faces and
expressions and thumbnails, especially if their mouth is
open or if they're making a gesture with their
hand, their mid sentence, that immediately
opens up a loop, and you need to click
on the video in order to close the loop. So this is a very powerful way to get people to
click on your video. Old man, he looks wise, he looks like he has a story. He's in mid sentence. He's gesturing with his hand. He's promising virality
in an easy method. Now, whether he delivers or
not, that's not the point. And just so you know, if you make a
thumbnail like this, please try and deliver. Please don't lie to your people because if they
click on your video, if they click on your thumbnail and they
don't like your video, they're going to exit
your video immediately. And if they exit your video
immediately because you lied to them and you just
straight up clickbait them, it's going to affect how the algorithm
views your content. So again, the thumbnail is the most important part of
the YouTube package. Then comes the title,
then comes the video. And then we can always
go into SEO and Metadata a little bit
later down the road. But if you're going to
say something like this, if you're going to
make a promise, at least attempt to teach
people how to go viral. Don't just straight
up lie to them. Don't put going viral made
easy and then have a channel, excuse me, have a video about cooking. It just
doesn't make sense. People are eventually
going to get pissed off, and they're not going
to watch your videos. And people are going to catch on and the algorithm is
going to catch on, and you're going to pay
for it in the long run. Yes, you might get millions
of clicks at first, but your channel will suffer. And, you know, I think the point here is to create a business, create a YouTube business. Don't just try and make a couple of thousand dollar
easily and then run. I mean, of course,
you can do that, but I think you should
always try and build up YouTube as a business
because let's be honest, YouTube is an investment. When we create
videos on YouTube, we are investing in ourselves. Remember the sweet potato
video that we talked about, how it probably paid that
creator $150,000? Well, yes. So every video
that we upload has the opportunity to make us
massive amounts of money, and they have the opportunity
to make us passive income, which means that we make
money while we sleep, which means, as
you probably know, we don't have to go to work. We don't have to
face a ****** boss. We don't have to face
crappy coworkers. We can work on our own
time. We can travel. We can do what we want.
We can save money. So, mind you, if you upload a video like this or any
video for that matter, the video might get 100 views, first week, you might get
1,000 views first month. But the second month, it might absolutely explode
and get 20,000 views. The next week, it can
get 40,000 views. The next week, it can
get 1 million views. You never know about YouTube. Like YouTube's algorithm can
push your video instantly and spontaneously
and automatically without you even doing anything. So even though this week your
video only gets 100 views, you better be ready because tomorrow you can
absolutely go viral. And I don't like saying
viral. Everybody says viral. So let's change the word. You can absolutely get massive
massive amount of views. So 100 views today, you can get 1,000
views tomorrow. You can get 1 million
views in two months. Or I've seen videos I've seen videos get 1 million views within the first couple of days. It's absolutely possible,
especially with YouTube's new algorithm that
copies a TikTok algorithm, which promotes new
creators faster, and it pushes them in front
of a larger audience. Yeah. Definitely AI. That definitely looks like AI. If we take the time to
stop and analyze it, it definitely looks like AI. But again, who cares? Who cares? Our subconscious
mind is engaged. This catches our
I extremely fast, and it catches our subconscious
mind very, very quick. Because it's a giant
lit up mansion in, like, the jungle of Colombia. And the title on
this, I believe, was the only $1,000,000,000
house in the world. So with a thumbnail like this and a title like that,
yes, absolutely. I think the majority of people would want
to click on this. I clicked on it in
less than a second. I didn't even know
what I was doing. Like, I clicked on it so fast that my conscious mind didn't
have time to register. And before I knew it, I was watching the video. And since the hook in the
video was extremely engaging, I watched the video
like halfway through. Which is great, which is how
it should be on YouTube, when designing thumbnails
and nagging videos. So $1,000,000,000
house, it looks like it belongs to a drug
dealer. It's lit up. It looks like it's from the Chronicles of Narnia
or the movie Thor, or some fantastical place
like that. But it's great. And this speaks to the desire
emotion within all of us. And also, desire Curiosity. The thumbnail is extremely
simple and color and contrast. So it's working on
five different levels with the subconscious mind. Extremely powerful. Another
1 billion lifestyle. Man looks pretty
clean in a suit. He's got nice slacks
on, nice shoes. He's with his girlfriend, his woman, his date, whatever
you want to call her. A very slick thumbnail, well placed. Words
are in the center. His eyes are on the
line of the thirds, which is very important
when trying to attract the eye of the viewer. Again, it's promising
billions, billion lifestyle. It invokes our curiosity. It invokes an emotion of desire, and we want
to check it out, whether we check it
out for the car, whether we check it
out for the woman, whether we watch the video because we want to
be like this guy. This guy looks confident.
We want to be confident. All of us want to be confident. So we click on the video. Self explanatory. Jeff Nipard. He is a very, very knowledgeable guy when it comes to lifting weights and, you know, nutrition and six pack abs and all
that good stuff. But, again, the same thing as the thumbnail that we covered before with Jeremy
spick six pack apps, it makes a big promise, 25% fat. And then the after is 8%, six pack abs, highlighted
red for emphasis. But look, he's looking down
at his gut. He's frowning. Facial expressions.
Remember, facial expressions are very important.
He's frowning. He has the
measurement. You know, maybe he drinks beer every day, maybe he eats Domino's pizza. Who knows? We can
use our imagination. And then at 8% fat, he's smiling, he's happy. He's probably got
a nice girlfriend. She looks good. He looks good. Six pack abs. He takes a
shirt off with the Jim. Bam. Wow, look at that guy. Hole Lee smokes six pack abs, discipline, discipline,
confidence. We all want that. Let's get it. Let's click it. Perfect.
Perfect. Simple. Text, text, body, body background. That's all you need. Don't make it complicated. Keep it simple. KISS, which is a rule
that I talk about, keep it simple, stupid. Cool. For the women out there,
Before after in 15 minutes, we have the arrow for emphasis, pointing that this is what
she looks like after. You know, a lot of women
out there, let's be honest, you know, they're
addicted to makeup, and they spend
thousands of dollars. And the makeup
industry is literally $1,000,000,000 a year industry. And, you know, women spend ungodly amounts of
money on makeup. And quite frankly,
if I'm being honest, I think this is, I think
this is the crime. I think women, you
know, who do this and, you know, like a
first date, you meet a woman on Tinder and you go
out and she looks like this. And then when you get her
home, she washes her face. She looks like this. But
that's another story. Honestly, just a
piece of advice. If you go out on a date with a woman who has
this much makeup, take her swimming,
take her to the beach. Anyways, I digress. So things like this that
make huge promises, especially with women who are huge consumers, not
only of makeup, but of beauty
products and clothes and hair car products and
all these things like that. Making promises like this is a great way to
get people to click. Not only women but men as well. I mean, men buy makeup
for their women. They're always looking for
gifts and things like that. So big promise, again, split screen before and after. Woman before, no makeup, woman after, makeup
in 15 minutes. One element, two element, three, four, and possibly
the background as well. So four elements,
Max, keep it simple. Again, we're trying to attract the subconscious mind as the people are scrolling
YouTube Pom page. And remember, sometimes
people scroll the YouTube homepage while
they're looking at the TV, at the same time
looking at their iPad, at the same time
screaming at their kids, at the same time cooking. So they're doing four or five
things at the same time. We need to be able to appeal to their primal emotions like that instantly in
less than a second. I 0.000 seconds, we need to be able to know
how to do that because, again, YouTube is not
a video platform. It is a war for attention. You're
going to hear me say this. I'm going to be a broken
record throughout the course because I want you to burn
this inside of your brain. YouTube is a war for attention, and the more that you know how
to get people's attention, the more clicks you'll get,
the more views you'll get, the more subscribers
you will have. And ultimately, at
the end of the day, the more money you make. And just another side note, guys, in case you didn't know. Subscribers don't really
mean anything on YouTube. Like, I know people who
have 1 million subscribers, and they make $2,000 a month. And I also know people
who have 15,000 subscribers who make
$1,000,000 a month. Subscribers do not
really matter. Now in 2025, 2026, subscribers don't really matter. Subscribers are basically
a vanity metric. That's all they are. Yes, it's
nice to have subscribers. It's nice to have a
community to engage. If you have, like, a
patrion or you have a discord or a school
platform course. It's always nice
to have people and community and camaraderie
and things like that. But at the end of the day, if you're trying to
make money on YouTube, subscribers do not matter. And I'm telling you this
to help you realize. Like when you look at
a competitors channel, I do this all the time, or
at least I used to do this. I don't do it anymore because I know the true meaning
of subscribers. If your channel has, let's say, 200 subscribers, and you look at your
competitors channel, and your competitors channel
has 1 million subscribers, just know that that
doesn't matter. Like at 200 subscribers, you have the opportunity if you have the know
how and knowledge to make way more money than the guy who has 1
million subscribers. Because even though he has
1 million subscribers, it doesn't mean ****. It doesn't mean
anything. This guy could have gotten 1
million subscribers within six months because
the YouTube algorithm pushes videos by luck. And he's sitting here with
1 million subscribers. He doesn't know how
to market. He doesn't know how to create thumbnails. He doesn't know
how to, you know, retain the YouTube viewer with video retention.
He doesn't know SEO. He doesn't know metadata. He doesn't know the
ins and outs of the YouTube internal machine. But you do at 200
subscribers, you are set up. You have the opportunity to make way more money than
somebody with $1 million. So remember, just because your competitors channel has millions of subscribers
and all these comments, and you think they're rolling in Dough and driving Lamborghinis, things are not always
as they seem, guys. And like I said,
I've known people with a few thousand
dollars, excuse me, a few thousand
subscribers that make $100,000 a month because
they have affiliate links, because they have brand deals, because they have courses, because they have other services that they offer
outside of YouTube. But YouTube is their base in
which they get customers. So you can have affiliate links. You can have brand deals.
You can have sponsorships. You can have external sources. You can have courses,
sell courses. There's so many different ways
to make money on YouTube. And if you want, guys, you can
check out my other course. It's called To Profits
Master course. I probably changed
the name because I changed it before because
I didn't like the name. Anyways, that's not my point. My point is this is that
it doesn't matter if your subscribers are
less than 1 million. It doesn't matter
if your subscribers are less than 1,000. If you know how to work YouTube, you can absolutely make more money than somebody
with 1 million subscribers. Okay. Again, it says
promising nice legs, promising a butt,
ten squat variations is teaching you how
to do something to achieve a specific goal. In this case, you want
to achieve a nice but, you want to achieve a thin body, you want to achieve nice legs,
whatever the case may be. But she's also in an apartment and looks like it's a high rise, which is also something that appeals to the desired emotion. Simple first element
is the text, second element is the woman, third element is the background. Simple, easy to understand, easy for the subconscious
mind to comprehend in less than a second as they are scrolling the
YouTube homepage. Again, do not complicate it. Do not put multiple
elements in your thumbnail. Do not put the title and people's reactions and text and background and cars and planes and Elon Musk
and things like that. Do not put all of these
in your thumbnail. Just keep it simple. One, two, three, or even out a fourth one.
It's as simple as that. Cool. Let's move on.
Nice relaxing vacation. This also appeals to the desire
part of the human brain. Let's explore unreal places. I want to check this out.
Like, I've seen real places, but what about unreal places? So it's another
promise that you can make your viewers, as
long as you deliver. I mean, you can
clickbt them a little bit if you want, but
that's up to you. Let's explore unreal
places in the world. It's in four K. Emotional
cinematic music, and it's something that you can watch if you want to relax. So this video is it
looks like it's fun. It looks like it's
engaging. It looks like it has some nature scenes, which who doesn't like nature. It has great color. It
has great contrast. It's dead center
with the bridge. It has the text
right in the middle, and it's promising an adventure. And again, I think all of us
are up for a good adventure, especially if it means
that we don't have to put on shoes and buy plane tickets and fly to a foreign country. We can have an adventure in the comfort of our living room on our cell phone or laptop. Cool. Alright. So that is
it for the desire section? I hope you learned
a thing or two. I hope you did. I hope you did. I hope you're taking notes, and I hope you are
up for the challenge of designing some of
the greatest thumbnails that this world has ever seen, getting into the mind of
the subconscious viewer, eliciting these emotions, knowing what makes the mind of the average YouTube viewer
work. Let's get into it.
7. CONTROL the Viewer: Use HUMOR to Guide Clicks Without Them Knowing: All right, guys,
let's talk about the final emotion,
which is humor. And the four emotions
that we covered are the four main
emotions that people feel on YouTube or in general. I mean, there's
other sub emotions that you can absolutely use, but these are the
four ones that I find are the most
powerful when it comes to getting viewers to click on your
YouTube thumbnail. So humorous YouTube
thumbnails catch people's eyes because they
promise fun and laughter, and who doesn't like
fun and laughter? I mean, a lot of
us are stressed. A lot of us work hard when we come home and we just want to unwind and maybe put on some fail videos or
watch a nice comedy. They often have funny pictures, clever captions that make viewers curious and
eager to see more, kind of like this
one right here. These thumbnails appeal to our love of humor
and entertainment. Making us want to click and
watch for a good laugh. Good laugh equals
dopamine, equals oxytocin. I equals serotonin.
When we laugh, we're releasing these
neurotransmitting chemicals inside of our brain, and it makes us feel good. So all of us need some sort of escape from the real world. Some of us drink
alcohol. Others smoke. You know what? Others use sex. Others use music. I mean, we all have this void inside of us
that we need to fill. And let's be honest, who
doesn't like a good comedy? A lot of us do it through
laughter and through comedy. So let's take a quick
look at some of these. Crazy. When I saw the thumbnail, I clicked on it in less
than a second because I wanted to see how
this guy got there. Fat Man down the slide. Fat lady in the water. And then this is pretty self explanatory. Alright,
let's check him out. Everybody loves a
good fail video. This thumbnail shows the
climax of the fail and makes the viewers wonder how he got
himself into that position. Very simple thumbnail. No text, just the man hanging
over the fence. And this not only peaks of curiosity motion,
but, you know, it makes us want to click for
a good laugh. Another one. Using inconvenient situations is a good way to get people to
click on your thumbnail, like stuck in water,
stuck in snow, stuck in the mud,
whatever the case may be. So we as humans like to
see other humans suffer. I know. I know. It sounds a little rough
saying it, but we like it. Like we pass people on the
highway when there's a car flipped over or when
somebody's roof collapse or, like, there's a
hurricane or a tornado. Like, we love these types of situations where it's not us. Like, it's not our
boat that sank. It's not our car
that caught on fire. We like these situations, just like the adrenaline rush
of the roller coaster or the adrenaline rush of watching fearful videos in a
safe environment. This is the same
thing. And this not only raises the curiosity,
emotion of people, but, you know, it makes us want to experience things
from a safe vantage point, as long as it's not us. So another one like
this, it's funny, it's humorous and it
speaks to us in our core. Most people would click on
this video wondering if the fat guy gets
stuck in the tube. Curiosity plays a huge role in these types of thumbnails.
I mean, look at this. Who wouldn't click on this. But let's think about this from the perspective
of normal people. The majority of people who
scroll the YouTube homepage, they're looking
for entertainment or they're looking
to learn something. Let's take examples
of our experiences. So if we're on YouTube and let's say we want
to learn something, let's say we want to
learn about traditional Chinese medicine or we want to learn how to cook
a homemade lasagna. We're scrolling the
YouTube homepage, and all of a sudden this pops up and you get sidetracked,
and you click on this. And then in the suggested feeds, you
click on another one, and then YouTube starts
recommending you videos of fat people going down slides or fat people
jumping into water. So these are extremely powerful. They take you away from what you were attending
to do on YouTube. I mean, even if you
wanted to search comedy, the majority of
people would click on this because, again, this is you opening up a loop, and when they click
on the video, it's them closing the loop. So remember, we're
biologically wired for this. Our mind is wired to
want to close loops. Like what will happen next, whether it's through
the fear emotion, whether it's through
the curiosity, emotion, desire, humor. Whatever emotion you choose, we need to close that loop. We are creatures of habit, and we're also
creatures of emotion. And those two things
combine can equate to a very powerful way to get people to not only
click on your thumbnail, but react in pretty much any
way that you want in life. I mean, this not only applies to the YouTube, the
YouTube game, but, I mean, if you know how to not only manipulate the
emotions of people. And again, I know that
sounds bad, but it's not. I mean, it can be used for good, and it can be used for bad. But hopefully, you're a good person and
you use it for good. But like I said, if you know how to make
thumbnails like this, you will know how to market. If you're putting
up Facebook ads or YouTube ads or Instagram ads, or if you're putting
up a billboard, or if you're opening
up a physical, a brick and mortar store, you will know how to capture
the attention of people. So creating YouTube
thumbnails that are engaging and fun are not
only helpful for YouTube, but they will be helpful if
you plan to start a business. And if you started businesses, multiple businesses like I have, you know that the
majority of time, you're not actually in
the clothing business. You're not actually in
the restaurant build. You're not actually
in the content making business on YouTube. You're in the
marketing business, and as I said before, it doesn't matter how
good your video is. If your videos the greatest
video in the world, but your thumbnail sucks, nobody's going to
click on your video. If you have the greatest
the greatest recipes, and you have the
restaurant that has the tastiest filet
mignon or lasagna. But you don't advertise and you don't have billboards outside of your restaurant and you don't put adverts on social media. Nobody's going to come
to your restaurant, and they're not going to taste your delicious filet mignon. Which, by the way, if
you go to a restaurant, don't order fillet
mignon, well done. Me, I've owned
several restaurants. People come to my restaurant. They order fillet
mignon well done. Don't do that. Lo for you. If you don't advertise,
people are not going to experience
your product. If you don't if you have a course on the Internet
and you don't market, or you don't send
out cold emails, or you don't pay somebody to blast out emails or to talk to people in social media
groups, like Facebook groups. Nobody's going to know
about your course. So that's what I'm talking
about. Learning about YouTube thumbnails is
extremely helpful, not only in the YouTube world, but also in the entire
businesses world, the entire business world, if you go into any sort of business and you need
any type of marketing. Another one. I mean,
this is it's powerful. It seems like it's simple. It seems like there's Lizzo. There's the laughing Emoji,
and there's the arrow. I don't know if that's
Lizzo, anyways. But it's simple. There's
a couple of elements. There's one, two, three, and then you have the
background, but it's simple. There's no text. It's
a self explanatory. And who doesn't want to see
this fat woman hit the water? Who doesn't want to
hear the sound of her body flopping on
the top of this water? I know I do, and I did. I clicked on the video,
very, very quick. So this thumbnail
is already funny. We're already chuckling, but
we want to laugh even more, but it leaves the viewer in suspense about what happens to the lady when
she hits the water. The lagomoji adds to
the humor, obviously. And another powerful way, and as I explained before in the other emotion
section of this course. So when you have
somebody mid sentence, or you have somebody gesturing, like we were talking
about the Black dude that had his hand up like this and he was making
a gesture like he was talking or he was
explaining something, and he was going to impart
some wisdom on you. Remember the Black
dude with the beard. When you have somebody
in mid sentence, or you have their hand
gesturing like this guy, or you have this woman
falling or you have somebody, riding a BMX bike
and jumping and flipping over people
in mid action, people in mid sentence, people doing things
like actions, absolutely get massive amounts
of clicks because again, this very large obese woman is in the middle of something. She's in the middle
of an action, and this right here, believe it or not, is
the opening of the loop. It's the opening of the portal to your YouTube video,
believe it or not. So this opens the loop. When you click on the
video, click click, you're wanting to close the loop because you want to see
what happens to this woman. It doesn't matter
if it's this woman. It doesn't matter
if it's this guy, if there's somebody mid action, you want to complete the action. So you click on the video.
Weird things like this. I don't think anybody's
ever seen pigs walking a cat or cat walking pigs or
whatever the case may be. This might be Photoshop, I might not. But
again, who cares? Because it looks like
it's something humorous. It looks like something that
will make you forget about your daily life or make you forget about the bills
that you have to pay or the stress that you go
through on a daily basis. Thumbnails like this
that are simple, one element, two element, three element as the background. They're simple, but
they're very effective. And I believe this video got over 1 million views,
if I'm not mistaken. And it's an hour.
Like, it's an hour long of laughter and
chuckles and comedy. So yes, very simple
but very powerful. Another one, let's see, SNL. You have this guy,
Austin Powers, and then you have this
guy, whoever this is. A lot of people like this. A lot of people
like these things, these skit shows, and, you know, it doesn't matter if it's
a big show like SNL, or it doesn't matter
if it's, you know, a small a small comedy seller or a comedy show or stand up comedy or whatever the case may be or fails, anything like that. People love it.
People eat this up and recently before
I made this video, I clicked on this thumbnail, and it literally
has I don't know. Like 7 million
views in two days, and the comments are just fire. Like, everybody
commented, and just people they want to be heard
and they want to be known. And, you know, they want to talk **** about these
people on the screen, and they want to give their opinion and
whatever the case may be. And when people leave comments
in the comment section, that tells the
algorithm that they're enjoying it and that
they're engaging. And when people engage
with your video, the YouTube algorithm
pushes it even more. And when the YouTube algorithm
pushes it even more, you get excited because
you get more views. When you get more views, you make more money, when
you make more money, you have the motivation and the drive to continue
to make videos. Do you see where I'm
going with this? It all starts with
the thumbnail. The thumbnail is the
most important thing when it comes to your
YouTube package. So without the thumbnail, you would not have the views. You would not have
the subscribers. You would not have the comments. And ultimately, you would
not have the money that you deserve to make on YouTube, because let's be honest, like, all of us deserve
to make money on YouTube. All of us deserve to work
for ourselves and start our own business and be
entrepreneurs and not Again, not, I always talk
about the ****** boss, but quite frankly, not
have the ****** boss. I'm your boss. And there's gonna be some
changes around here. Like, this is our key.
This is our ticket. This is our ticket to freedom,
to financial freedom. And if you want to
use your imagination and be creative for
the hell of it, this is also your ticket
to show the world what you got and be creative. Another one. This is mid action. It's a guy breaking into
a car window or maybe he's cleaning the car with whatever he's
cleaning it with. And the window busts, and there's glass everywhere, and this is opening the loop, and we want to close
the loop because we're human. We want to
close this loop. We want to see how this
guy's going to react. We want to see how his wife is going to come
out of the house. Like, you want to see
what happens next. You want to see the action. You want to see the drama. You want to laugh. You
want to be a part of this. You just want to forget about your life for 20 minutes.
This is another great one. And I think this might be AI. These girls kind
of look like AI. But again, who cares? This
is a powerful thumbnail, because it's opening up a loop. The bull is charging.
They're running. We want to see if they
escape over the rail, or we want to see if the bull, you know, hits one of
them with the horns. We want to see what's going
on. It might be funny. It might you know, this might elicit the fear
emotion, as well. Either way, we want
to see how this ends. Again, open loop, the
viewer closes the loop. That's your job when it
comes to YouTube thumbnails. Open the loop. Give
just enough information in order for the viewer to
be like, You know what? I want to see what happens next. So they click on it, and
they close the loop. And hopefully you
have a good video. Hopefully, you give them value. You have a great hook. You
have a great blueprint. You have great content in
the middle of the video. You have a great
summary at the end, and then you have a
great call to action. And I talk about all of this in my other course
that shows you exactly every single
thing you need to know about how to not only
make faceless videos, but just how to make
YouTube videos as well. SEO, metadata tags,
keywords, titles, secret settings in
the YouTube studio, different things, we dive extremely deep
into all of that.
8. The #1 PSYCHOLOGY-BASED Thumbnail HACK That 7-Figure Creators Use: Alright, guys, remember earlier in the course when
we talked about I kept putting these little
lines on the screen and telling you about the rule
of thirds. Well, this is it. This is a photography
hack, and it's a very, very powerful hack that
photographers use, and not only photographers, but also successful YouTube
creators use this as well. And I'm going to go over this
really quick for you guys. But I want you to understand
that the majority of the YouTube thumbnails that you see on the YouTube homepage when you're scrolling are there for a reason. It's
not an accident. I mean, yes, sometimes
the YouTube algorithm puts new YouTube creators just to push out their videos to
give them motivation for them to be happy and for them
to continue to make videos. But the majority of
videos that you see on the YouTube homepage are
there for a very good reason. They're there because the
YouTube creators who own those channels know how to
create proper thumbnails, and they know how to engage their audience, and
this is what they do. And this is one of their tricks. This is a photography trick. This is the trick
that Mr. Beast used. This is the trick
that Ryan Trahan uses Casey whatever his
name is nine hats. Nine Hat uses. I'm probably
saying his name wrong. Anyways. So I highly encourage you to look
this up a little bit more because I'm only going to cover this briefly in the course.
So let's read it out. The thumbnail rule
of thirds is used by pretty much every
popular YouTuber out there. It's a photography trick that involves dividing the image into nine equal parts using two horizontal and two vertical
lines, creating a grid. Placing key elements along these lines or at
their intersections often results in a more visually appealing and
balanced composition. This principle translates to YouTube thumbnails because it helps create a visually
harmonious and engaging layout. We as human beings love
harmony. We love order. By applying the rule of
thirds to thumbnails, you can strategically
position important elements, such as the main subject or text along these lines
or intersections. This not only enhances
the overall aesthetic, but also gives the viewer's
eye to focal points, making the thumbnail more compelling and easier
to comprehend. Remember, guys, when
we're on YouTube, our subconscious mind is
making the decisions, and our subconscious mind is the one that notices pictures, and pictures are interpreted
way faster than texts, and our emotions are created
way faster than we realize. So in YouTube thumbnails
where space is limited, adhering to the rule of
thirds can contribute to a well organized and
aesthetically pleasing design, increasing the likelihood,
vastly increasing the likelihood that viewers
will click on your thumbnail. So let's check out
some examples. Trehan, Beast, and these
other popular YouTubers. And just first off,
before I dive into this, you notice how the
amount of elements, the amount of objects on
the screen is very minimal. One, the text, two,
the terrarium. Three, this guy's faced. One, the text, two, the arrow, three, Mr. Beast. One, the
green screen guy, two, Eiffel Tower, three, the guy, four the background. One, the guy, two, the stuff in the car, three,
the guy in the background. It's very simple. And obviously, they do this for a reason. These people are successful, way more successful than 90% of YouTube creators out there. And the reason is
because they use these and have been using
these habitually for years and years
and have teams of people who helped them
design thumbnails. And I'm talking
about professionals, very, very high
level professionals. Notice how people and objects are placed over these lines, the templates close to
intersections of each line. This method immediately brings the viewer's eye to
the point of interest. This is one of the most
important rules when making a thumbnail. Notice how Mr. Beast's eyes are
in this dumbnail. Notice how this guy's head
intersects with these lines. Notice how his head is on
the corner right here. Notice how Ryan's head is
on the corner right here. And this is, again, for
a very specific reason. You can always put the main
subject in the middle, and that's another great
way to draw attention. But even a more
powerful way is to use these lines that intersect
the rule of thirds. And again, I want you guys
to look this up, study it, possibly watch some YouTube
videos that have to do with this because it's a very,
very powerful principle. And I know maybe some of you are looking at
this now saying to yourself. Well, they're just lines, and you just overlay
images on the lines. And how special can it be? Well, let me tell you, this is human psychology. Human psychology
works a certain way. And there's a baseline
of human psychology. And of course, not all people in the world are
going to be drawn. Their eyes are going to
be drawn to these lines, but the majority of them will, because generally speaking,
and objectively speaking, there is a baseline
level of psychology, not only when it
comes to thumbnails, and not only when it
comes to marketing, but in human behavior as well. So, yes, absolutely study
the rule of thirds. I will help you get
massive amounts of abuse.
9. DOMINATE with FONTS: High-Converting Text Styles That Demand Clicks: Let's talk a little bit
about viral thumbnail fonts. This section is not as important
as the rule of thirds. It's not as important
as color and contrast or the amount of elements
to place in the thumbnail. It's not even as
important as, you know, some of the other
rules that I teach here. But it is important. And the reason is because
when we scroll social media, whether it's YouTube,
whether it's Facebook, whether it's Tik Tok,
whether it's Instagram, there are certain trending fonts that we are attracted to, whether we know it or not,
because they're trending, because we've seen it
over and over again, and because these
types of fonts and the shape of the letters are burned into our
subconscious mind, so we react differently
when we see Anton versus OpenSands versus Atma because these illicit motions, emotions within us as well. So there are certain fonts that people tend to gravitate to. These fonts are easy to read, are recognizable
across social media and elicit certain emotional
response from people. Your favorite YouTuber
usually knows about these handful
of fonts and utilizes them very carefully to make their thumbnails stand
out from the rest. So you'll get to know these. And the majority of
these are in Canva. I think all of these
are in Photoshop and whatever other program you
use to design thumbnails. I personally use Canva
because it's easy. The majority of
people can afford it. It's like five bucks a month. And it's very powerful.
It has a lot of elements. It's very easy to understand,
so on and so forth. Montserrat, Ariel,
Bangers, Bebas, Anton, Open Sands,
ATMA, D Calotte. Get to know these fonts, put a star next to them in your Canva application or
your photo shop application. Use these. You know,
you can switch them up. I suggest not veering
outside of these because these are the
most commonly used ones and have been used for years. And like I said, people gravitate
towards certain shapes, and the shapes within the
fonts are important, as well. They're not as important as the rule of thirds
or, like I said, other principles that I talk about, but they're
still important. So, get to know your
fonts, save them, switch them up, use them at your discretion,
and have fun with it.
10. Why BRIGHTER Thumbnails = MORE MONEY (The Color Strategy No One Talks About): So let's touch briefly
on colors and contrasts. And this is a section
that's also very important. You know, besides all the
emotions that you learned about to elicit on YouTube, colors and contrasts
are very important. And let's read exactly why. So brightly colored and contrasting YouTube
thumbnails are designed to stand out
amidst of a sea of content. And remember when
I said, YouTube is not a video platform. It's a war for attention. And I've said this before, and I'm going to keep
repeating myself throughout the course because it's
so very important. I don't care if I sound like a broken record. I don't care. I want you to be successful. I want to be repetitive so that you burn it
inside of your brain. So that you are habitual with
your thumbnail knowledge. And like I tell my
students, I'm like, Listen, it's better to read
one book 100 times than to read 100 books one time. That way, you can burn
it into your brain. You can burn it into
your subconscious mind. You can make it
habit in repetition and you can recite
it from heart. It's a war for attention. Colors and contrast not only
apply to the YouTube world, but they also apply to nature. So when you when you're
in nature, for example, if you're walking to the woods and you see a colorful bird, chances are you
are going to pull out your cellphone and
try and take a picture. If the bird is colorful,
if they're green and red and blue and all
these bright colors, you want to take a picture
because it's vibrant and it speaks to you
on a primal level. The same thing, you know, when birds mate or animals mate, the most colorful contrasting
animal gets the mate. If you are a cuttlefish
or an octopus, you better have bright colors if you want to attract a mate. The same thing for a bird,
the same thing for a peacock, the same thing for, you know, various animals, like
tigers and lions. No tiger wants to mate
with a dull colored tiger. It just doesn't work like that. It's all about visuals. It's all about procreation. It's all about not only
the subconscious mind, but also pheromones
and genetics, and we're getting down
to the level of DNA. I mean, this is a
this goes deep. We can even dive into quantum
physics, if you want, but I'm sure this course, you guys are not here to
talk about quantum physics. So the point that I'm trying
to make is that colors and contrasts not only matter
in the natural world, but they matter in the
world of marketing. So there's a reason why Coca
Cola has red and white cans. There's a reason why Netflix
has red and white letters. There's a reason why Amazon has their logos and their icons. It's all very carefully
chosen. It's for a reason. That's because it speaks
to the subconscious mind. It speaks to the primal
part of the brain. That human beings use on
a subconscious level. Vibrant colors attract attention and stimulate the visual senses. Whether we know it or not, our senses are being stimulated, subconsciously, on
a very basic level. While the high contrast enhances visibility
and readability, this combination makes the
thumbnails more visually striking and makes
them more memorable, increasing the likelihood
of viewers clicking on the video out of
curiosity or interest. Now, we've all seen it before. YouTube is flooded with
thumbnails that don't get any attention or clicks mainly because they're not
enticing or eye catching. And I get students all the
time sending me emails, asking me, Mike, why aren't
my videos getting any views? Like, my video retention's
good, my niche is good. It seems like people are
enjoying my content. Why am I only getting 150 200 views per
video every month? And the majority of the time,
I tell them the same thing. I'm like, Listen, the reason why your videos are
not getting views is the reason why every other YouTubers videos are
not getting views. It's because their
thumbnails suck. And I know you as a creator, who's listening and
watching this course. I know that there's probably been times
where you have designed a thumbnail and you stood back and looked at it and admired it and
said to yourself, God, that's the greatest
thumbnail I've ever created. This is going to get
me 1 million views. And I've done it, too. I've spent so much time creating thumbnails and just
sitting back and, like, you know, drinking a six pack of beer and
looking at the thumbnail, like, God, this is the thumbnail that's
going to allow me to quit my job and just reminiscing and
romanticizing the thumbnail. And my message to you is, stop, stop doing that. Like, It's not helping you. And it's like it
doesn't matter what you think about your thumbnail. It matters what
other people think. It matters what viewers
think, the YouTube viewer. That's the only
thing that matters. It's like if you are going to the club or if you're going to the bar or if you're
going anywhere to try and meet somebody, try and get a mate. You buy new clothes,
you buy new shoes, you may be put on
perfume or cologne or you do your hair or
whatever the case may be. You think you look good.
You look in the mirror. You look good. You feel good. You self esteem is
up a little bit. So you go out to the club or the church or the bar or
wherever you meet people, and nobody pays
you any attention. And you kind of,
like, you step to the side and you think to
yourself, What's wrong? Like, why aren't people
paying attention? Like, I look good. I think I look good. I
think I smell good. I mean, my teeth are
brushed, my hair is combed. I think I look decent, at least. Why aren't people
paying attention to me? Why am I not getting attention? Why am I not attracting
my ideal mate? It's because it
doesn't matter what you think. It doesn't matter. You, as a person, your opinion in marketing and
on YouTube does not matter. It doesn't matter if you think
your commercial is good. It doesn't matter if you
think your advertisement on YouTube or Facebook is good. It does not matter, and I'm going to
say this 1 million times. It doesn't matter. The only thing that
matters is if other people think your material is good, and this is what we're going
to talk about later how coming up with an original
thumbnail is a stupid idea, how you should copy,
how you should mimic. And we're going to talk about
this in the next section. As we scroll the
YouTube homepage and talk about colors
and contrasts, we're going to touch on
that subject a little bit. A lot of creators either
have too much going on in their thumbnails,
too many elements. Remember we talked about having eight different types
of elements in there. Mu's too much going on for the subconscious mind to
comprehend in a split second. They either have
too much going on. They either have dull colors or colors that don't contrast
well with each other, like orange and yellow and
green and things like this. Making the viewers uninterested. Remember, you only
have a second or two. Actually, you have less than
that. This is my mistake. This is a typo. You
have less than that. You probably have 0.000 1%. Excuse me, 0.0 001
seconds to make a good first impression because the attention span of people
these days is very short, 8 seconds to be exact. That's another typo.
That's another typo. It gets shorter by the day. We're at 6 seconds right now. Maybe next year, it's
going to be five. Maybe next year, it's
going to be four. Three, two, and
then down to one. I know, again, it's sad, but we have to take
advantage of this fact. We have to take advantage
of the fact that people's attention spans are
extremely short nowadays. People are going
through YouTube. At the same time,
they're on Tik Tok. At the same time,
they're on Instagram. At the same time
they're cooking food. At the same time
they're studying. So they're doing all
these things at once, and their attention span
is split up between each platform, between
each activity. So colors and contrast are a fantastic way to get
people's attention. And like I said, we're going
to talk about it here in a little bit as we scroll
the YouTube homepage. So grab yourself a nice snack, a drink, and let's get into it, guys. Let's have
some fun with it. All right. So colors
and contrast. Let's scroll the YouTube
home page and take a look at what's working
and what doesn't work. So here we go. And I want you to not really use
your conscious mind. I want you to use your
subconscious mind when you are scrolling.
What do you see? Boom, Superman. Colors, contrast. 1.6 million views nine days ago. Perfect. Look at this. Black and white.
Black background. 1.6 thousand views 7 hours ago, which is really, really good. Another one, live video,
colors in contrast, bright colors, dark background, 12,000 watching live. Perfect. Let's keep going.
What do we notice? What do we notice? Again, we're not using our conscious mind. We're using our
subconscious mind. Boom, check this
out. Caught my eye, whoever this is, whatever
character that is. But look, it's simple, colorful. Contrasts are on point, 2.8 million views.
Also, let's go. Let's go. We have
the field here. We have the soccer
player, almost 600,000 views two months ago. And again, guys, the
reason why these are on the YouTube homepage is
because they're done right. Here we go. What do we notice? What do we notice fire? Big yellow guy being
thrown in the air, another guy lifting him up 6 million views four
months ago battle boots. Perfect. Let's keep going. Scrolling, scrolling.
What do we see? We see Pink Panther. Not bad. 130 million views. 12 years ago. Not bad. Not bad.
Check this out. Eyes, bright orange,
crazy AI looking robot. Background, dark,
foreground contrast, colorful, 10 million
views one year ago. Here's another one House relax. Great colors, bright, 6 million views two years ago.
We're going. Look at this. Fire red, fire red, sunset, 12 million views, 5 million
views, 40 million views. Again, guys, adjust your saturation, turn
up your vibrant, make your colors brighter, make the contrast, stand
out on your thumbnails. Let's keep going. What do we
notice? What do we notice? Boom, light yellow against the black background
with the crowd, the guy with the pink
shirt, 130 million views. Here's another one.
Here's another one, colorful 1.5 million views. Let's go. Let's go. This one, 22 million
views, three months ago. You see what I'm
getting at here, guys? Even the ones with no contrasts, 47 million views six years ago, get lots of love from
the YouTube algorithm. Look, Neon. Look
at the background. Look at the foreground. 7
million views, three weeks ago. Let's go all day. Here we go. Here we go. What
are we looking for? We're not looking for anything. We're letting our subconscious
mind do all of the work. Let's go. Boom. Look at this. Colorful, bright, 33 million views ten months ago. That is crazy. You know, even bright text on a thumbnail is
sufficient enough. 63 million views,
four years ago. Ah, not bad. Let's keep going. Whoa. Which one do you
notice? Which one stands out? This one right here,
definitely, fire, lava, craziness going on
188,000 views three days ago. Man. It's just, you know, when I'm scrolling
the YouTube homepage, all I see is money. I think the majority
of YouTube users scroll the homepage
and they see this guy. They see the concert.
They see Pink Panther. They see this old British man. They see YouTube
thumbnails. I see money. Like, I look at the views, and you should be doing
the exact same thing. You're scrolling the
YouTube homepage, you should be in the
minste of money. You should be in the
minste of views. You should be in the minste of figuring out what
each video is making. For example, 1.4 million views for music for a music channel, that's about I'd say that's
about $10,000, $10,000. We're doing close to
100,000 right here. Let's see, Chechen Chung's
last movie Regal, 300,000. That's about $2,000 right
there, depending on the niche. Super human Michael
Jordan plays that shock the world,
3 million views. Ah, that's about 5,000
10,000 right there. And this is only for ad revenue. Going down the list,
going down the list. Mr. Beasts gaming, we're not
getting in touch with Mr. Beast. Mr. Beast
is crazy with it. I mean, we can always
model his thumbnails. Going down the list, what
do we see? What do we see? 12 million views, 17,000
views 12 hours ago, 6 million views,
96 million views. I'm looking at $3,000. We're looking at $8,000. We're looking at 20,000. We're looking at 15,000. This is what you should notice. This is what you should look for when you're scrolling
the YouTube home page. When you're on
YouTube in general, you should be in the
mindste of money. Like, yes, you can be
on YouTube to consume. You can be on YouTube
to watch Jack Black, which is fine or listen to some Miss Monique Techno
or whatever this is. But for the most part, if you're a YouTube creator and
you're watching this video, I encourage you to scroll the YouTube homepage and
get into a mind of money, get into the right mindset of noticing the amount of views, noticing when they
posted it nine days ago, two years ago, 18 million views, 1 hour ago, 5,000 views. Look, if you posted this video 1 hour ago and you got
5,000 views for this niche, Hmm, you probably make 50
bucks, which is not bad. 50 bucks in an hour. Can you imagine if you make
50 bucks per hour? And this is just the first hour. The second hour, it
might get 20,000. The second day, it
might get 40,000. And the second week, it
might get 1 million, guys. This is crazy. Like, it's the
opportunities are endless. What is this craziness
going on here? Look at this Lady
Gaga looking woman. Yeah, it is Lady Gaga.
500,000 views 15 hours ago. Crazy. That's $15,000. In a day. This person made
$15,000 in one day. And again, this is only
counting the ad revenue. Lo Fi going live on a video is another good way to rake in the views and
rake in the money, as well. Here we go. Look at this. Colorful, bright, 20 million views, two years ago, money in the bank.
Let's keep going. Color and contrast.
We're all about it. This right here,
sunset, green hair, white shirt, 23 million
views, two years ago. I'd say that's around $35,000
for one single video. Miss Monique is raking it
in. Congratulations to her. Let's keep going. Deep
House of Visa, woman. Remember, the desire motion. We have the blue
background with the ocean, 5 million views one year ago. Let's get it. Oh, look
at this, one month ago, 100,000 views, crazy AI working
on the computer hacker. Let's FN go 101,000
views is, I'd say, about $304,000 with
this music niche. Here we go. Here we go. Do you see what I'm
talking about, guys? Look, look, McDonald's,
Burger King, and Japan, whatever this is, KFC 20 million views
two years ago. Perfect. Can you imagine if one of your videos
gets 20 million views? Guys, This is life
changing money right here. Let's keep going.
Let's keep going. Look, simple, rats,
snakes, color, contrast, almost 2 million views, 11 days, 2 million
views in 11 days. That is probably I would
say 35,000 in 11 days. Can you imagine imagine, people don't even notice when they scroll the
YouTube home page. The majority of people
scroll it to have fun or to learn things
or to be entertained. But there's so much money, we're passing millions
and millions of dollars. Look, for example,
that's 1 million. That's 2 million.
That's $3 million. That's $4 million earned one
point. That's 5 million. That's 7 million. 10 million, 20 million. Do you understand
what I'm saying? Like, are you
starting to get it? Like, the more you scroll,
the more money you're seen? You know, 1 million views, 2 million views,
500 million views. That's I don't know
what? $30 million. Who knows? Mr. Beast is
absolutely killing it. Look at this. Look at this. Perfect. Look at these colors. Look at this contrast. 20 million views two years ago. You absolutely deserve it deep pocket master monster.
You know what you're doing. Check this out. Look at this. Colorful, bright, simple. 625,000 views 9 hours ago, guys, you need to take
advantage of this. People live their
lives on YouTube. Nobody walks around
the park anymore. It just doesn't happen.
Nobody goes to clubs. Nobody socializes. Nobody
goes to the beach. Everybody's on their
phone. Just look at it. Like when you're
at the bus stop, when you're in the
grocery store, when you're in public,
when you're in a restaurant, just
look at people. The majority of people
are on their phones. They live their lives
on their phones. They're in their
own fanta s world, and you need to take
advantage of this. You need to know how to
manipulate emotions. You need to know the
way that people live. You need to know the
subconscious mind of not only the average
YouTube viewer, but the average
person on this earth. And if you do, you can make
massive amounts of money. Market not only for YouTube, but for life and
business in general. Check this out. This is another one that caught
my eye. Inside out. Obviously, these people Pixar know how to create
engaging thumbnails. But look, 66 million
views one year ago. If one of your video
got 66 million views, you can take a
vacation and travel the world for five years, maybe even ten, depending
on which country you go to. Insane. And again, guys, you're going to hear
me talk like this throughout the course because
I'm passionate about this. And I want you to be
passionate, as well. I want you to know the
opportunities on YouTube. I want you to know just like when you're driving
in Beverly Hills, if you've ever been
to Beverly Hills or New York City or
Chicago or Dubai, you're passing like every block, you're passing billions and billions and billions of
dollars in real estate. The same thing with YouTube. This is millions
and millions and possibly billions of
dollars in content. Change your mind
state, change it up. Stop looking at YouTube as
a viewer and start looking at YouTube as a business person, a business person who is trying to make money,
looking at opportunities. Okay, check this
out. Squid Game. They took Squid Game and
they add mice to it. Color, contrast, 22 million
views two years ago. Deep House I Bisa. Here we go. More color, more contrast, 15 million views 11 months ago. Let's get it. Let's get it. Take inspiration. If you have a health channel,
you can use this. Look, look at this, 1.2
million views 1 hour ago. Take this outline, take this layout and use it
for your health channel. Use it for your gaming channel. Use it for whatever niche
that you have, but use it. Same thing with
this split screen, 6 million views five months ago. Use this. Use this. Use this as inspiration. Take this, steal this, copy this, mimic this,
absolutely use this. You know what I mean? Take inspiration
because this works. 48,000 views, 47
minutes ago. Insane. How many of you got
48,000 views in one year? Very few, very few
YouTube creators get this many views in one year. Let alone 47 minutes. Crazy. Money in the
bank, money everywhere. Just change your minds. Shift your perspective
into a mind of money. I promise you you
won't regret it. Alright, we'll see you
in the next one. Bye.
11. MOBILE FIRST: How to Design Thumbnails That CRUSH on Small Screens: Zoom out rule. This is
a rule that we need to remember when we are
editing our thumbnails. Whether you use Canva, whether you use Photoshop,
it does not matter. And here's why this
rule is important, and also here's what it means. So your thumbnail is going to be viewed not
only on desktop, but also on phones. And if you look at
your YouTube studio, chances are the majority
of people who view your videos are viewing
it on a mobile phone. Some will be viewing
it on a tablet. Very few people view it on a Smart TV as well
as other platforms. You want to make sure
that it attracts viewers no matter the size. The mistake that a lot
of people make when making thumbnails
is that they design them on a desktop computer with programs like
Canva or Photoshop. And when they are
satisfied with the design, they immediately save the file
and upload it to YouTube. That's an absolute fail. And the reason is
because, like I said, if you look at YouTube studio, you'll notice that probably more than half in my experience in the majority
of my YouTube channels, over 70% of people who watch my videos watch it on a mobile device and
what does that mean? Why is that important to
us? Well, here's the deal. When somebody is on YouTube, they can see the thumbnail
clearly on a desktop computer. It all depends on the
size of their screen. But knowing that most people view YouTube on a mobile device. The thumbnail is going to
be significantly smaller, which means that we
have to really make sure that the colors and
contrasts are bright. We have to really make sure
that the text stands out, that the facial expressions
are large and clear, that all of the elements
on our thumbnail are readable and are able
to attract people. So the right thing to do here
is to take your design and zoom out to the
point where it is half the size of a
credit card roughly. And this is just Excuse me. This is just a guide point. What you want to do is
zoom out as much as possible to the point where your thumbnail
is the size of this. When the thumbnail
is the size of this on your editing platform
like Canva or Photoshop, and you can still read it, you still know what
the video is about. You can still see the
expression on the guy's face. You can still see the urgency. You can still see the
colors and contrast. You can still recognize
the emotions, then you have a good thumbnail. But you always want to
make sure that you zoom out before you use the
thumbnail on YouTube. So some creators actually design thumbnail
while zoomed out, which is another smart idea. That way, they know that no matter the place that
viewers see their thumbnail, it is still very
attractive and clickable. So notice how the smaller
Zoomed out version is still readable and still conveys a clear and
powerful message. Your thumbnail might look like this when you're
designing it on Canada, and it might be all good
and you think yourself, Wow, this is going to be
such a great thumbnail. But when you zoom out,
people can't really read it. So anything that you
design, remember, guys, to always zoom out and look at it in the smaller version of it. And even zoom out
more than this, make sure that it's maybe half the size of
that, like this size. And if you can still read this, if the colors are still bright and you're still getting the
message of the thumbnail. If the thumbnail is
still attractive, readable and invokes
massive amounts of emotion at that small size, then you're on your way to
get massive amounts of views. But again, if your thumbnails large and you can read
it while it's large, it doesn't matter
because a lot of people watch YouTube
on mobile phones. And a lot of mobile phones
nowadays are very small. Some are big, but you want
to make sure that you're optimizing the thumbnail for the smallest
available phone size. And don't get too crazy with it. You know, don't start looking up phone sizes and specs
and things like that. Just zoom out. Make sure that it's
around this size. And if you can still read
it, if the thumbnail is still clear,
then you're good. So the Zoom out rule, remember this whenever
you design a thumbnail, use it, it'll help you a lot. Okay, let's talk about
the clear corner rule. This is it's not
extremely important. It's not very urgent, but it's something that I
just want you to be aware of when you're
designing a thumbnail because this could
be the difference between getting 1 million
views and getting 1,000 views. And here's what I
mean. When we see thumbnails on desktop
computer, laptop, PC, cellphone, in the bottom
right hand corner, there's the timestamp, the number of how
long the video is. If you have text
along the bottom, this timestamp cuts off the
text or it cuts off an image. And if you have
an important part of the thumbnail shoved into the right hand bottom corner where this timestamp covers it, and the people are
not going to see it, and they're not going to be able to decipher your excuse me, decipher your
thumbnail correctly. Their subconscious mind is
not going to be able to interpret the overall theme of your thumbnail in a
split second correctly. So you always want to
make sure that you avoid this area here. And again, you don't actively
have to try and avoid this, but just keep this in
the back of your mind. So on the YouTube platform, there's always a length marker on the right hand corner
of the thumbnail. Usually, it's on the right
hand side at the bottom. Always steer clear from adding a specific object or text
in this general area. The last thing you
want is a bunch of numbers covering your title. Your text or your object. So again, just something
to be aware of, and I encourage you to scroll
the YouTube home page and see what professional
YouTube creators are doing. Like, see how they
are avoiding this, see how they are getting
creative with it. And some of them use
this in their thumbnail, like they incorporate
the number in their thumbnail in very
creative and imaginative ways. But just try and avoid this. If you don't, no big deal, but if you do, that's a
couple of extra points. Maybe it's a couple of
extra thousand views. So just something
to keep in mind.
12. The #1 Thing You're Doing WRONG (And How to Finally DOMINATE Thumbnails)nail Mistakes That KILL Your: One of the biggest
mistakes that I've made throughout
my YouTube career is that I always tried to be original when it comes to designing and
creating thumbnails. And yes, sometimes
it worked for me. Sometimes my videos got
100,000 views, 50,000 views, 300,000 views, because I used my imagination and I was created with it and
sometimes it happened. But the majority of
time, I would say 95% of the time when I tried to use my
imagination when it comes to creating original thumbnails, my video has got,
you know, 500 views, 1,000 views at the most, and I was trying to be original. I was trying to be like the Leonardo Da
Vinci of thumbnails. And I thought to myself, if I just created like this
new revolutionary out of the box crazy psychedelic
looking thumbnail that people would come
flocking and I would get millions of s and
millions of subscribers, and that's the way
that YouTube worked. And, boy, was I wrong? Like, I did this
for so long, guys. I did this for six
years. I knew no better. Like, I always was trying to
create original thumbnails. I remember sitting on my
couch, thinking to myself, Okay, how can I come up with
the next big thumbnail? How can I come up
with something that is so revolutionary that people will instantly
click on it when they come across it on
the YouTube homepage. I spent hours and hours and days and years trying
to be original and trying to come up with these fantastic
spectacular thumbnails that were so out of left
field that I don't know. I would be the Salvador
Dali of YouTube. Again, I was super
wrong and I spent so much time doing this and I wasted so much time and effort trying to be original when it comes to
making YouTube thumbnails. The majority of
YouTube creators who are stuck at 100 subscribers, who are stuck at 1,000 views. They do the exact same thing,
and maybe this is you. If this is you,
you need to stop. Please pay attention
to this section. I want you to save
hours and save years, and I want you to learn from
my mistakes and learn from the mistakes of other
YouTubers, as well. So as you might know, the wheel was invented
thousands of years ago, possibly millions of years ago, and there's a reason why
the wheel stayed around. It's because it works according
to the laws of physics, the dynamics, the energy
and the momentum and movement of the vehicle
that's attached to the wheel. Is based upon its shape. The wheel is round.
The wheel has not changed for
millions of years. Even these days, we see wheels that are round on sports cars, on airplanes, on motorcycles. And I know this might seem
very basic and simple, but I want you to just really, really burn it in your brain
and get to know this tactic. It's the wheel. It's been used for thousands of
years, millions of years. Yes, we know because it works. It works. It absolutely works. And here's what
I'm talking about. When you go to any city
in the United States, or even out of the
United States, in any Western country or if you go to Mexico or
Argentina or Japan, chances are on any given block, there's going to be two
or three pizza places. But the pizza places
are all different. Blaze pizza is different
than pizza hut. Pizza hut is different
than Sarpino. Sarpinos different
than California. California is different
than Little Caesars. Little Caesars copies mod pizza. Mod pizza copies Papa Murphy's. Papa Murphy's takes
Domino's pizza, and they put their
own spin on it. Domino's pizza has
the stuffed crust, which they copied from Jets. Jets has the cheesy bread, which they copied from hungry He's and so on and so forth. And the reason they
do this is because it's a great business
model. It works. And people love pizza, just like hamburgers and
french fries and sandwiches, people absolutely love pizza. So you don't see people
trying to reinvent the pizza. You don't see people
putting, you know, fish tacos on a pizza
because it doesn't work, and people are used to
traditional ingredients like pepperoni and sausage and pineapple and
things like that. So the reason why you see three or four different
restaurants that sell pizza on any given block in any given city is
because it works. And this is what people
like, and this is what's profitable. Don't be this guy. Don't be the guy that puts hamburgers and french fries and his McDonald's happy meal on a pizza. People
don't want this. I mean, unless you're a stoner
or unless you're super, super hungry, this doesn't appeal to the
majority of people. Putting peas, green peas and shrimp on a pizza
is not appetizing. It doesn't look good,
especially this. Don't try and be original. Do not put peeps on a pizza. It just doesn't work. I actually kind of want to try this now now that I'm
looking at the picture. But other than that, do not be the guy who puts peeps on pizza. Do not be the guy
who puts, let's say, turkey gravy on pizza or, you know, dips his pizza
in chocolate milk. Do not be the guy who
invents something new. You do not need
to do that, guys. This guy, the person
who does this, is the person who gets little
to no views on YouTube. The person who tries
to be original and change up something
that is already popular, something that's already working is the guy or the girl that gets little to no views
on his YouTube channel. This is the guy or girl
that I want you to be. Bam, this guy,
pineapple on pizza. Yes, all day, every day. Debtable. I love
it. You might not. Here we go. Pepperoni pizza, for sure. Veggie pizza? Yes. Who doesn't
love one of these? If you're watching this video, chances are you'll absolutely
pick one of these, the veggie, the pepperoni, the pineapple,
because they work. And you can have your
own version of this. You can have a deep
dish pineapple. You can have a deep
dish pepperoni. You can have a stuffed
crust pepperoni. You can have this veggie
mixed with pineapple, mixed with bell peppers and onions and whatever
you want to put on it. But you basically copy it, keep it the same, but
add your own spin to it. And this is who I
want you to be. And I know I am keeping
it very simple, and I'm reducing
it down to pizza, but I want you guys to
learn this because it's extremely important in
order for you to be successful on
YouTube in general. Pineapple pizza works,
pineapple and ham, Pepperoni pizza works. Veggie pizza works. It's always worked. It's going to work for the
foreseeable future. For hundreds and possibly
thousands of years, these things are going to work. The same thing when it comes
to YouTube thumbnails. We can also apply the
same principle to Coke. Remember, Coke was the original. And then after Coke came
Pepsi and then RC Cola. And then we have the
Walmart brand, 365 Cola. Then we have Cherry, then
we have Death Falley, then we have Shasta,
Puma, Zia, curiosity. There's hundreds of
different brands of cola around the world. And the reason why there
is is because it works. And to me, they all taste the same. They
all taste the same. They all taste like
coke, except Pepsi. I don't know why Pepsi's gross. But for the majority of them, they all taste like coke. Pretty much the same recipe,
the same carbonation, the same amount of sugar
because people love this, and it's worked for
years and years. Who doesn't love a good coke? A nice cold coke with
ice? Yeah, absolutely. Serve me up one, please. The same thing with
doctor Pepper. Doctor Bob copied doctor Pepper, Ollipop, doctor Pepper,
SodaStream, same thing. Doctor FegoPfessional Pepi. They even pretty much
have the same name. I mean, can't they can't have doctor Pepper on the can
or the bottle because they will get with
copyright get hit with copyright infringement.
But it's the same thing. People know when
you see doctor or professor or doctor Goodwin, doctor Pete, they are all going to taste
like doctor Pepper. Same thing with Sprite.
Sprite was the original. Then came seven up,
then came Zevia, Sri. Then you have signature from Safeway and Albertson's
Manhattan special, 365 from Walmart, culture Pop, then you have the organic, all original natural
sprite tasting sodas. And then you have Sri.
And there's hundreds. There's literally hundreds of these same drinks that
taste like sprite. They're the same lemon lime
recipe, same amount of sugar, same carbonation,
same everything, a different name,
a different twist. The same applies with phones. IPhone, Samsung, LG, this one, this one, this one,
so on and so forth. Going down the line,
they're the same thing. I think all of them try to
be like iPhone iPhone is, you know, it's debatable which
one is the superior one. I think it's a war
between Samsung and iPhone, but that's fine. But they're all
copying each other. They all have the same design
because this design works. Mercedes. Mercedes was the first one to come
up with this design, and about five other car
companies copied their design. The same sleek look, the
same aerodynamic feel, everything from the
wheels to the shape to the windows to the
motor because it works. Can you tell the
difference of these cars? I can't a BMW. That's a BMW. That
looks like a BMW. That's a Porsche cayenne. That's a dodge. But
for the most part, I can't tell the difference.
They all look the same. And it's because this works. Like one of these cars sold 1 billion units or
whatever the case may be, and all the other companies
are like, You know what? Yes, people like this car.
Let's steal from them. And then this one
stole from them. This one took from these people. These companies remixed. This company remaked. This company took the design and added a sleek windshield. This company took the design
and added fish tail fins. You see what I'm saying? So
they all copy off of each other because this design works. And in 20 years, it's going
to be something different. One of these car manufacturers
is going to be original, come up with an original design, and it's absolutely going to explode and skyrocket
their sales. And then this company
is going to copy. This company is going to copy. This company is going to
copy, so on and so forth, but they all copy each
other because it works. Let's take one of Mr. B's
thumbnails, for example. The original thumbnail
was this one, and I believe this one got
a couple of million views. So Mr. Beast, being the
YouTube genius that he is, saw this thumbnail. He saw the opportunity. He saw the gap in the market. So he's like, I'm going
to try to copy this one. So he copied it and
came up with this, and his video literally got
over 100 million views. I think now it's probably sitting around 300
million views. But he saw the opportunity,
and he copied this. It's very simple. And when you're scrolling the YouTube
homepage and you see this, your selbcscious mind
immediately knows what it is. So he picked up on that,
and he remixed it. And then after Mr. Ves
got 300 million views, this kid copied it, and I think his video got
1 million views. Then after this, Lego copied it, and they got several
million views. You see where I'm
going with this? You take somebody's
idea, you take somebody's thumbnail,
and you copy it. And there's no law. There's no rule on YouTube
that says you can't do this. Guys, I've copied thumbnails
in the past before. And if you do the same thing, this is what's going
to happen to you. You're not only going to
get massive amounts of use, and you're not only going to
make more money on YouTube, but you are going to get
hate in the comment section. You are going to get trolls. And these are the type of comments that I
get all the time. Dude, you copied so
and so's thumbnail. You know, you're such a
bitter or you're such a poser or whatever people use nowadays
to try and pull you down. Why do you copy or why
did you do this or dude, ha ha, LOL, whatever
the case may be. There's going to be a lot of comments in your comment
section that says, Dude, I recognize this
from another video. Why are you copying? Why
can't you be original? You're going to get a
lot of things like this. I want you to expect comments like this because they
are going to happen. You're going to get a lot of trolls in the comment section. And a big part of being
a YouTube creator is dealing with trolls
and negativity, which I talk about
in my other course, dealing with these
type of people on YouTube and believe it or not, there are some YouTube creators. There's actually a lot of them. Who quit YouTube because
they can't deal. They can't deal with the trolls. They can't deal
with the negativity and the hate in their
comment section. I talk about the
mindste about how to deal with that more in my
other course, but I digress. You're going to get people
who call you out who say, dude, I saw that you stole
somebody's thumbnail, or I saw that you're using
so and so's thumbnail. Why don't you be
original mind you. 99.999% of the criticism that you get in your YouTube comments
comes from the bottom. You'll notice that people who
leave comments like this, who call you out, who spew negativity in
your comment section. 99.99% of the time, they are creators
who have no views, no subscribers, so
just ignore them. And I just want to put
this out there right now before this happens to you. If somebody calls you out for copying
somebody's thumbnail, if somebody's negative in general in your comment section, you have an opportunity
to remove the comment. To ignore them or you can
hide them from the channel, which is another
chapter altogether. So remember, you
are going to get hate for copying other
people's thumbnails, copying other people's videos. You are going to get trolls in the comment section who have nothing better to do because
they have no hobbies, they have no passion
in life that they come on YouTube and they hate on other people who are trying to succeed and
who are successful. Again, remember, on the topic of thumbnails and mimicking and remixing and
replacing and copying other successful
creators thumbnails, criticism only comes
from the bottom. You will never get Mr. Beast or Ryan Trahan or people who have
millions of views. Come on your video, leave comments in your
comment section, saying, Dude, why did
you copy my thumbnail? I just I won't happen. Successful people
do not do that. Successful people have
way better things than to come in your comment section and crap all over your video. So remember, yes, you
are going to get hate. You're going to get trolls
who call you out for copying. But who cares?
Because the majority of them are not successful, not only in life, but
on YouTube in general. So I want you to remember that. It's a mindste. I need
you to be strong. I need you to be resilient. Criticism only comes
from the bottom. While you are making money, there's people that are going to be in your
comment section who are broke who are
leaving comments. Just remove them. Just swat them away like you
would swat a mosquito. I want you to remember that. It's a minds state. Moving on. Ryan Trehan, another genius
when it comes to thumbnails. He did it, got
millions of views. Mr. B saw the opportunity.
He copied him. Another creator saw
the opportunity. They made sort of
like an anime one, and then another one
saw the opportunity. He made kind of like maybe
like a toy story claymation. But all of these videos
got 1 million views, millions of views a piece
because this works, the black background,
the bright orange, which stands out color and contrast against
the background, the white floor and the text, the white floor, the
text, orange suit. White background, orange
suit, black background, white floor, white text, orange suit. That's perfect. And if you want to
copy this as well, there's so many of these types
of thumbnails on YouTube, because they work,
they absolutely work, and you can get thousands,
possibly millions of views. So, guys, again, I
want to reiterate. To not be original when
it comes to thumbnails. If you want to get
a lot of views, if you want to blow
up your channel, if you want to go viral,
whatever you want to call it, whatever terms you use, if you want to be successful
on YouTube and start making more money,
copy, copy, copy. Stop trying to be
original. Stop it. Save that for a YouTube channel
where you want to have, like, original, creative,
imaginative ideas. You want a channel to
have a creative outlet. To make money on YouTube, you need to copy guys.
You'll notice it. All the successful YouTube
creators do the same thing. They all copy each other. Every single one of them know, it's all copies, it's all
remix, it's all remakes. You need to do the same thing in order to be successful
on YouTube, in order to get massive
amounts of clicks, views, subscribers, and ultimately to make more money on YouTube. We'll see you in the next
lesson. B bye for now.
13. AVOID These FATAL Thumbnail Mistakes That KILL Your Click-Through Rate: Eyes. Let's jump into
thumbnails that fail. And these sections are going to be kind of long,
so let's settle in, make sure you have
no distractions, make sure you turn off your
notifications on your phone. Make sure your
girlfriend is occupied or your boyfriend is occupied, and they won't jump in the
room and scream at you or bother you because
this is a very, very important part
of the course, and I want you guys
to pay attention. I know you're paying attention,
but I want you to pay attention even more
so in this part. So let's change
the color because you're bored of blue. I know it. Just like YouTube thumbnails. We're always trying
to change up colors. We're always trying
to keep it fresh and exciting and engaging. 1 minute, I might use green. Another minute, I
might use purple. Boom, unexpected, unpredictable.
It's not just me. It's the way that
we should think when we as YouTube creators
design thumbnails. Red, I bet you
didn't expect that. Let's get into it.
Thumbnails that fail. Take a good look at the four gaming niche thumbnails
below. They all suck. They do. And they have less
than ten views a piece. They're plain, have no context, and they have too much going on. There's no colors,
they're not bright. There's no strong contrast to draw attention to
the viewer's eye. Do not be like these creators. You can do way better. So let's take a look
at these really quick. And then after this,
we are going to scroll the YouTube home page
and take a look at examples that don't really work. So this one gaming channel,
I don't know what this is. Maybe you do. Maybe
this is Call of Duty? No, not call of duty. This is What do kids play
nowadays? I don't know. It doesn't matter. There's
too many things going on. This guy, these people, this guy, what's he doing? Is this a sidewalk?
Trees in the background? Is this an ice cream truck? What's going on? There's
too many things going on. There's too many elements. There's like ten elements
in their thumbnail. Not only that, the
colors are not bright. He could have increased the
saturation on these trees. He could have made the sky
in the background more blue. He could have made
this more white. He could have made his
outfit more purple, increased the vibrance,
increase the saturation. He could have made his head
golden yellow, but he didn't. He chose to take a screenshot from his video game and just slap it on YouTube. This is the reason why
his video only got ten, 15 views is because this
thumbnail absolutely sucks. Nobody knows what this is. I mean, even if you stop and consciously analyze
this thumbnail, it's like, you don't
know what it is. Not only that, like, you
don't want to click on it. Unless you are a die hard
fan of this game right here, chances are you don't want
to click on it because it's boring and it's not
colorful and it's not engaging, and it does not speak to
the subconscious mind. This second thumbnail down
here, it's even worse. There's no color.
So it's all gray. It's this color. The sky is bland. This guy is What is he
doing? What is he carrying? Is that a flame throw?
Who knows and who cares? Nobody's going to click on this. And you're not going
to stop immediately. You're not going to be like
a car that goes 100-0 in less than 2 seconds
as you're scrolling the YouTube homepage to
stop and click on this because it's boring
and it's not enticing. It doesn't speak to
the subconscious mind of the average viewer. And again, this
is the reason why this guy's videos get
ten to 15 views apiece, is because the
thumbnails are not good at all. Third thumbnail. What is this? Seriously,
what is this? Is this okay, it looks like a tow truck.
Then we have a plane. And then there's
the desert here, and then there's the
sky in the background. And then we have the
money and the stats, and then we have the items,
and then we have the fuel. Again, nobody cares. There's
too many things going on. And then there's this guy.
I don't know who you are. Like, your face is
not big enough. I can't see the
expression on your face. I can't see that you're
happy or sad or excited or expecting something to
come up as you play the game. I can't see it. I
can't see your face. And as we've learned in
the previous section, faces in YouTube thumbnails are extremely important
because we as human creatures are biologically
and mentally wired to react to human expression
in our daily lives, at school, at work
on the street, oh, my God, what are
they thinking of me? Like, you know, we
speak less with our words and more with our
body language and expression. And this is basic
human psychology, and this is the way
that human brain works. It's like, we rely on expression for expression and to communicate
with other people. So the fact that he stuck
his face in the corner here in a small box is, you know, it's the consequence. Like the thumbnail getting 15
views is the consequence of this guy not blowing up his face and actually
showing his expression. Another thing, like, he could have made this
plane brighter. He could have made
this tow truck bright blue with more contrast. He could have increased
the saturation and the contrast of the sand
and the sky and took out these things and made this a little less complicated and
a little bit more engaging. But he didn't, and
he's paying for that. This one, this
one's kind of good. The colors are bright. He could have made the colors brighter. He could have increased
the vibrance. What is this? Is this an RV? Again, nobody cares.
You don't care. Your sister doesn't care.
Your mother doesn't care. Your grandmother
doesn't even care when she's scrolling
the YouTube pom page. Listen, what we're trying
to do is we're trying to make thumbnails so attractive that even if
you do not like gaming, even if your grandfather is scrolling the
YouTube Pome page. And he's looking for ways to
polish his army boots, like, effective ways to apply varnish to his bird houses that he creates in his
garage and his spare time. He's scrolled on YouTube
homepage and then, oh, my God, all of a sudden he
sees a thumbnail like this. We want to get him to stop. We want him engaged. We want him interacting with the colors. Oh, my God, what is this?
Like, what are they carrying? Is that a machine gun? Is that
a machete? Is that an RV? God, back in my day,
back in my day, I had an RV, and we toured
all around the United Sates. You see what I'm
saying? You want your thumbnails to be engaging. It doesn't matter
if you're a gamer. It doesn't matter if you're somebody who likes
this game or not. You want to get people who are scrolling the
YouTube home page, trying to learn, trying to become better versions
of themselves. You're trying to
get them to stop in their tracks and click
on your thumbnail. You want it to be
so engaging that even people who are not
even interested in gaming, stop and click on
your thumbnail. And that's that's the name
of the game for anything. Like for any product, for any food product,
for any clothes, for any commercial,
for any makeup, for any product in the world. You want to be able
to get the consumer, whether they engage or
like the product or not, you want to be able to
get them to stop dead in their tracks and interact
with your marketing. And again, YouTube
thumbnails are marketing. So this thumbnail is
better than the rest. It's better than this.
It's better than this. It's better than this.
But it still sucks. Because, again, there's so many things that you could
have done better. Too many elements. The
colors are not bright. This guy is not large. You can't really see what
this guy or girl is doing. This guy in the
background is not contrasting with the RV. So there's many different
things that you can improve in all of these
thumbnails in general. Now, I want you guys
to pay attention closely here because there is a common pattern that happens with popular
YouTube creators, with YouTube creators who
know how to get views. So let's get right into it. Check this out. This
thumbnail right here, what do you notice? Red, green, face, symbols. So we as human beings are wired to react
to the color red. The color red isn't everything. The colored is a warning sign. The color red has
to do with passion. It has to do with stop sign. There's many different objects and symbols that are
synonymous with the color red. So this is stop, and this is go. And believe it or not, when
we see something like this, regardless of what the
thumbnail is about, we associate red with
stop or before or no, and we associate green
with yes, after and go. So if you want to
make a thumbnail, that kind of tells a story, a split screen like
this before and after, definitely use red and green. But look, one element, two element, three elements, extremely simple face in the
middle for human expression, red and green for
subconscious programming. And that's it. 1 million
views, six months ago. Let's get it. Another one, Superman who doesn't
love Superman. Dead Center, Black
in the background, plenty of contrast with
the yellow and the red, the orange and the blue, 1.6
million views, ten days ago. And again, guys, listen. I know that some of these channels
are well known like Warner Brothers or IGN.
But here's the thing. Any of you who are watching
this video right now, regardless of whether you are a small creator or a
medium sized creator or even a large creator
trying to improve his or her thumbnail
game, it doesn't matter. All it takes is one video. All it takes is one
thumbnail for you to get massive amounts of
views or for you to go viral, whatever
you want to call it. All it takes is one video, and you never know how long it will take you
to get 1 million views. So if you upload a
video on day one, yes, your video might get 100 views, it might get 1,000 views. But on day two, it can
get 1 million views. The second month, it can get 3 million views. You never know. And the way that
YouTube's algorithm is currently structured is, the YouTube algorithm
copies TikTok's algorithm. And Tik Tok pushes new
creators out first. And the reason it
does this is because the creators of TikTok are
extremely intelligent, and they know that if they give their new creators
lots of views, that gives the new
creators motivation and drive to continue
to make videos. And the more videos they make, the more ad revenue
that Tik Tok can make, and the more money that
the creators make, and it's just it's a positive financial
snowball that's happening. So YouTube noticed and YouTube is taking example from Tik Tok. So they're starting
to implement that, and they have been implementing that on YouTube for
the past year or two. So you as a creator, just
know if you think that you're going to be at 100 views per video forever,
that's not true. Just keep uploading and keep
uploading and keep going and keep at it and keep steady and habitual
and consistency. And eventually you will get
massive amounts of views. And eventually, the
algorithm will catch on and make you viral or give you a chance to spread your wings and push your video in
front of more viewers. So I know right now you
might feel a little bit deflated because your videos
are only getting a couple, you know, 20 views,
30 views 100 views, 1,000 views, whatever the case
may be, keep going, guys. I'm telling you, YouTube is
set up for people like you. So let's keep going.
Check this out. Cap cut cartoons. Look at this guy's expression. And even though he's a cartoon, this can absolutely
work, because what we notice are his eyes first. We notice the cut
cartoons in the back, and who doesn't want to
learn to make cartoons? And Capcut is
another powerful way to get the attention of people because Capcut is extremely big, not only in the United States, but worldwide. It's
good for Tik Tok. It's good for YouTube
for Instagram to make short form videos and
long form videos as well. So look at this bright colors, contrasts. This
absolutely works. 76,000 views one month ago. Perfect. Another
thumbnail that works. It's very simple because
it has the expression, because it has the text, because it has the background. There's three elements
in this thumbnail. He keeps it very simple, straight to the point,
powerful and effective. And again, guys, remember
what we talked about. We talked about the
rule of thirds, and this guy implemented it. He put his eyes
directly where they were supposed to
go in the corner and on the line right here. So always remember the rule
of thirds and also with this, too, rule of thirds,
they did it perfectly. Another one of my favorite
creators, Matt Wolf. He runs future tools. He talks about AI all day, every day, and he knows
how to do it correctly. He's got the shocked
expression on his face. Text, Google logo,
white background, beautiful contrast,
simple couple of elements. I absolutely works. 154,000 views ten months
ago. Get it, Matt. Let's do it. This
is another one. She's a great creator,
too, wholesale Ted. She talks about AI and
technology and things like that. But look, smiling on the front, she has the robots in the
back from the movie Wally, and then she has the
black background, which is contrasting perfectly. It's simple, $2,000 a week. Whether that's true
or whether it's not, it doesn't matter because
she makes it work and she gets clicks and
she gets plenty of views. Powerful GPT, 4.0, pink elephant
guy riding the elephant. Powerful GPT prompts
at the bottom, Sahara desert in the
back or Serengeti. It works. It got cliques, 208,000 views ten months
ago. Logan Smith. This is the first
one that I noticed, big red YouTube shorts, logo right in the
center, effortless. Who doesn't want videos
to be effortless? I do. And it has the stock
market ticker going up. So three elements text, logo, stock market ticker. Also the background as well.
Beautiful. Let's get it. 2.4 million views, 2024, they have a bunch of thumbnails or images in the background, which stand out because
they're multi colored. They're very colorful.
They're bright, and they have
plenty of contrast, which works two months
ago, 2.4 million views. I think any of us would take
that and be happy with it. Jack Black. He's on fire or he's
eating something spicy. Blue shirt, center
of the screen. Background is, I
believe, a restaurant. Billion plus. They're
doing it right as well. 2 million views three days ago. Cool. Portugal for
the Portuguese. Highlighted colors, text on
the center towards the side. Navy blue background, excuse
me, light blue background. Simple, very simple.
A couple of elements. 265,000 views,
only two days ago. Guys, if this doesn't get you excited, I don't know what does. And yes, like I said, I know that some of these
creators are big. I know that you would die if you got 2.5 million
views one year ago. I know that you would
think that you were the greatest creator
of all time if you got 29,000 views in four days, and it can absolutely
happen, guys. Just be consistent and keep
going and you'll do it. I promise you, just keep
going if you are consistent, if you are habitual with it, if you upload videos
consistently and constantly, you absolutely will get the
type of views that you want. And like I tell my students, YouTube is a numbers game. Yes, one of your views
can get millions, excuse me, one of your videos
can get millions of views. But the more videos
that you upload, the more chance that you have
to make money on YouTube, to get more subscribers
and get more views and get more engagement with
the YouTube algorithm. So every video that you
upload is an investment. You're investing yourself. So this video might
get 100 views. This video might
get three views. This video might
get 10,000 views, and this video might
get 1 million views. So all you need really, like every month and pretty
much only once a year, all you need is one
video to go viral. One video that gets
2 million views, 5 million views, that's
$50,000 right there, depending on your niche. All you really need is
one video to go viral. Once one year video goes viral, once one year video gets
massive amounts of views, then it feeds all of the rest of your videos because 5 million
people watch your video. They will click on your channel, and they will
scroll your videos, and they will click
on other videos. So one of your videos that gets 1 million views
or gets 100,000 views will feed every other one of your videos on
your YouTube homepage. Like, all of your
videos might not get millions of views
like this one did, but it will lift up
all your videos. It's a positive, a
positive snowball effect. M Alrighty. Streaming video 2 hours
ago, 15,000 views. Not bad. Check this out.
What is he doing here? Guys in the center of the
screen. Look at the colors. Extremely bright green
hair, blue hair, red background, red hair, green trees in the background. He turned up the saturation. He turned up the
vibrant. He's smiling. He's interacting with the people who are scrolling
YouTube home page, and he's holding a
bright gold trophy. This is the first
thumbnail that I saw when I clicked on the page. 364,000 views, ten
months ago. Perfect. Another one. Very simple. He has a look of
concern on his face, which resonates with us. We
want to know what's going on. 13 views, and this is
in Spanish, obviously. He's got the YouTube logo, and he's got the down ticker on the stock market right here. 3,000 views one day
go. Not bad, guys. 3,000 views for a day is not
bad. And let's be honest. Small creators who get this
absolutely should be happy because 3,000 views is nothing
to It's nothing small. Like, the majority
of YouTube creators do not get this per day. I think the majority
of YouTube creators, the last time I checked,
probably get 100, 200 views per video,
not only per day, it's per video, and it could be per month or per
couple of months. So 3,000 views for
a single day is not bad at all. Let's keep going. Four months ago, 8,000 views, 5 hours ago, 10,000 views, 300,000 views, ten months ago, almost 5,000 views
streamed 1 hour ago. And, guys, what we're doing
here, check this out. Check this out 124,000
views 4 hours ago. And yes, he is probably a popular creator.
But I want you to do this. And like I said in
the video before, when you are scrolling
the YouTube homepage, you're looking for ideas. You can take this thumbnail. And you can transform it into an all original thumbnail
for your specific niche. And you know that this works. You know that the
split screen works. You know that the reaction, the expression on the
guy's face works. You know that a weird image in the thumbnail
absolutely works. So go for it. Copy him, take the thumbnail and
mimic it. Alright. The majority of us know Mr. Beast. He's probably the
most famous YouTuber and for a very good reason. Yes, his videos are loud and
they're full of explosions, and they're basically
mental junk food. But look at his thumbnails.
What do you notice here? Let me change up to
color really quick. What do you notice about his
thumbnails? They're simple. Check it out. One, two, three elements one, two, three, one, two, three, one, two, three, one, two, three. They're very simple, but
they're very effective. He also has extremely
bright colors. He turns up the
saturation massively. Look at this baby's shirt. Oh, my God, baby,
baby in red, Mr. Beast's red shirt. Look at these overgrown plants
in the background. Look at him laying on the floor. Bright orange jumpsuit,
padded white room. Navy green tanks, pile of money. Mr. Best loves his gold. Check out that red
on the parachute. Perfect. But he does
it right, guys. Like, you notice these
as soon as you see his thumbnails on the
YouTube homepage, look at the warning symbols
like we talked about before, fire, barrels, red. Look at his expression.
He always has the same stupid
expression, but it works. Like, it doesn't
matter if you have a shocked face or a face that, you know, is cringing like
him or with eyes wide open. Or mouth wide open. Look at this. Like, he
knows what he's doing. His teeth are extremely white. We are attracted to white teeth, which is why they
say don't smile in the jungle because you
will attract predators. There's a very, very good
reason why he's doing this. And yes, it absolutely does work because Mr.
Beast has Look at these. 205 million views, 330
million views, 270 million, 300 million, 270 million, 11 months ago, 11 months
ago, one year ago. Study Mr. Beast, use his
ideas, use his thumbnails. Another one red, blue, white. Red, blue, white,
red, blue, white. This is for a reason, guys. He does this for a reason. Red, blue, white. He's a genius when it comes
to designing thumbnails. These colors absolutely
work because they grab our attention very fast,
blue, green, black, orange, green, black, green, pink, blue, yellow,
orange, white, blue. You see what I'm saying? Very
simple, yet very effective. Expressions. Smile.
Contrast and colors, expressions of concern, other celebrity YouTube
creators, danger, fear, curiosity, desire
with the money, altruism, fear, curiosity,
also curiosity. Another one, fear. So go to Mr. B's homepage, study his thumbnails and
take them, steal them. Mr. B steals his
thumbnails as well. Pretty much every
thumbnail that he has, he steals from other creators. And if you type in YouTube, Mr. B steals other creators. You will other
creators thumbnails. You will see the
thumbnails that he steals. Like, there's this one where
he has a train driving into, like, a large bottomless pit, and he stole that from somebody. He probably stole this one, too, and this one. And it's not really stealing. It's basically just just getting inspiration from
someone else's thumbnail. But he knows that if it
worked for somebody else, it can absolutely
work for him, too. So he does it, and you
should do it, as well. You should not try and
reinvent the wheel. You should not try
to be original and create your own thumbnail. Copy people's thumbnails. And I believe in this course, we're going to have
a complete section dedicated to the idea of copying other
people's thumbnails. Okay, this is something that
you should not be doing. This is a creator that I'm
going to pick on a little bit. And if you're
watching this video, I apologize, but your
thumbnails suck. Guy. Okay, look at this. There's too much going
on. Yes, they're bright, but nobody cares because look, one, two, three, Four, why do you have subscribe
on your thumbnail? Nobody cares. Like, nobody
knows who you are, guy. And I see this over
and over again. It's the same thing with videos. Like when you first start a
video, please, I beg of you. Do not say like and subscribe in the first 5
seconds of your video. That's the first 5 seconds that you have to
hook the viewer. Nobody knows who you are. The majority of your viewers are not going to be
your subscribers. So do not ask for a subscribe. If you want to ask to subscribe, please save that for
the end of the video, or if you want to
like or engagement, it's better to save it
for the end of the video. But look, one
element, two, three, four, five, six,
seven, seven elements. This guy's very small. Look
how many views he got. Nothing. 300 views
one month ago. Look at this. Red. He's small in the corner. One, two, three, four, five, six, seven,
seven elements. This is too much for the subconscious mind to
try and understand. Like, yes, this guy could be the greatest
creator in the world. You could have the
best videos ever. But if thumbnails suck, nobody wants to click on them. Like, if you're
watching Netflix, would you ever click
on a thing like this? No, it looks boring.
It looks vanilla. It looks like something that
you would I don't know that your grandma would watch like Antiques Road Show or
something like that. It's super, super boring. Nobody would click on
that, which is why he has little to no views on his
videos. Okay, look at this. Stop motion, super fussy
super easy. Okay, big deal. One, two, three, four,
five, six elements. And again, I don't mean
to pick on you guy, but I'm using your channel as an example of what not to do. These types of videos do
not get fuss, 80 views, 150 views, 170, 300. And mind you, he might be doing this because
it's a hobby for him or he might be
doing it because it's a creative outlet.
And it's okay. Like, you can have
a YouTube channel. And I always recommend to have a YouTube channel specifically
for a creative outlet, not aiming to make any
sort of money on it. And you never know that
channel might blow up. But if you want to
make money on YouTube, do not be like this guy. Do not be like him.
Here's another channel. There's too many things
going on. What is this? Is this Amazon? Are you
trying to sell me a TV? What's going on here?
There's prices, and there's information, and there's a webpage, and there's things up here and things up here, ten elements. What are you doing guy or girl? I'm not going
to click on it. This, too, you have a thumbnail of an old computer
screen with a seal. How engaging. Nobody's
going to click on this, which is why he got 12 views, and he posted it six days ago. On the other page
that we looked at, people have videos that
they post six days ago, and they already got 1 million
views, which is crazy. Look at this. One big speaker,
then you have a speaker, then you have this,
then you have this, then you have that, and
then you have these tabs. Look, he left his tabs open. What in the heck it's like a screenshot of his
computer. It's crazy. JB flip, JB flip, information,
price, description. By now button, tabs
open. Nobody cares. 114 views, seven days ago, 45 views, seven days ago, 32 views, six days ago. And I see what he's doing. He is selling products. These are affiliate
sponsored products. So when you click on the
video, what he's doing, he's explaining what the product is and he's putting a
link in the description. We click excuse me,
whenever you click, whenever you clink,
whenever you click the link in the description,
he gets a percentage. He gets a commission if
you buy the product. But there's a better
way to do this, guys. Look at Marques Brownlee. He's a genius when it
comes to things like this. If you're selling
products on YouTube, which you absolutely can. You absolutely can make videos. Exclusively to sell products. You can do way better than
this way better than this. You can sell way more units. So don't be like this guy. Eight views. Excuse
me, six days ago. 23 views, six days ago. You see what I'm talking about? There's so many
things going on here. There's so many things going
on inside of this thumbnail. It's crazy. And our
subconscious mind can't comprehend it
in a split second. Remember what we
were talking about. The average attention
span of somebody on YouTube and social
media is 6 seconds. Nobody has time to decipher all of this in their mind. Nobody
has time for that. Like, this doesn't
get any views. This doesn't get any clicks. It's not engaging.
It's not colorful. There's no contrast. There's 100 different
elements in there. There's no human emotion. There's no human expression. There's nothing that the
average YouTube viewer wants.
14. OutDesign the Pros: Create BETTER Thumbnails Than Top YouTubers: All right guys. Let's talk
about thumbnail creation. I'm going to show you how
to design them in Canva, and I'm also going to
show you how to grab them off the Internet
so that you can remix certain thumbnails.
So here we go. I have a health channel, and I took inspiration
from this thumbnail. This thumbnail got around 2 million views
in about a year. So what I did is I copied it, and I took a picture of Sam Slik and I basically
edited him out. I put a different background. I copied as under five, and I used his plates
with the prices, but I added Sam in the mix. Very simple but very effective. And this captures attention. And this has been proven
to capture attention. So you can take Sam. You can remove the
background in Canva. You can put them on
here. You take him, you remove him with the
background remover on Canva, and again, I'll show you how. You take the plates, you
add it in the front. Maybe you add a different
white kitchen background. You add your own text. But that mimics this because the colors and the text
font absolutely work. So you've effectively
changed up the thumbnail. You've just added something
that attracts more attention. So I think that Sam Slick, this guy with big muscles, attracts way more attention
than this guy right here. I mean, yes, his tattoos
obviously attract attention, but I think a bigger man with bigger muscles will
obviously get more cliques. Although I'm not as
popular as this guy, this YouTuber, I think this thumbnail will
do extremely well. Andrew Huberman is a he's
very popular on YouTube. He's a neuroscientist,
and he talks about health and nutrition
and things like that. But his videos get
a lot of clicks, and I made a lot of
money with Huberman with Huberman videos and
Huberman thumbnails and things like that. So this thumbnail, I believe, got a couple hundred thousand
views, maybe 300,000 views. So I've modeled many of
these thumbnails after Andrew Huberman with
my health niche video. So here's Andrew Huberman
talking about guys who drink. He also talks about guys
with testosterone and, you know, different
nutritional deficiencies and how to gain muscle
and things like that. So knowing what I know
about this video, knowing that it had massive
amounts of engagement, knowing that this video got several hundred
thousand views. I'm going to take this
and use it as inspiration because this style
of thumbnail works, Andrew Huberman on the right, and then a picture of the guy on the left or a picture of whatever you want
to put on the left, whether it's through nutrition, whether it's through
lifting weights, whether it's through
building testosterone, whatever the case may be, we
know that this style works. So I searched on the Internet. I searched on YouTube
for this video, Andrew Huberman with
the green background, and I found it. I
found the video. So what I did was I played the video at four K Resolution. And you always want
to grab pictures and screenshots from
the Internet that are as high quality as possible. So in this case, the video
was available in four k. Sometimes it's
available in ten ADP, sometimes it's available in 720. Don't get too concerned about the quality
of the resolution. Just make sure that
you're always going for the highest quality possible. So if you're taking
screenshots from videos, always try to go
four K or ten ADP. And if you absolutely have to, grab it in 720 P resolution. So I went through the video, and I grabbed a bunch
of screenshots, and remember what we talked
about earlier in this course. Try and find people with exaggerated
expressions on their face. Not only that, try to find
them in mid sentence, explaining something,
hand gestures. Remember the old black
guy that I showed you, the old wise Black dude. He was gesturing
with his hand and he had an exaggerated
expression on his face. Try and find people like this to include in
your thumbnails. Look at these. It looks like he's explaining
something with his hand. It looks like he's saying,
Wait, what the hell? He's mid sentence here, and he's gesturing
with his hand. Which again, opens a loop, and then here's another one
of him explaining something, him putting things
and paraphrasing. So I used several of these
pictures for my thumbnails, and let me show you
exactly what I did here. Let me just give you
a quick example. I took this thumbnail because
this one worked and this, I believe, got close
to 1 million views. Andrew Huberman is explaining something about depression
and how the brain works. So I took this thumbnail. I took inspiration. I
took Andrew Huberman. I removed the background, and I took him and I placed
it on my thumbnail here. And then I took Sam Slick, which I had in this thumbnail. And I took him and
I edited him out. I increased the brightness,
I increased the saturation. I removed the background,
and I added him to a square like this, and I put his elbow out of the square for a
little bit of contrast, and of course, we're going
to increase the brightness. We're going to increase the
colors and things like that. But, again, if you have a niche in the health area,
you can do this. If you have a niche
in the gaming area, you can also do this. You would obviously change Andrew Huberman
to somebody else. But we know that this
style of thumbnail works. We know that the guy
on the right and the picture on the
left absolutely works. So you can change it up
to whatever you want. If you have a gaming niche,
if you have a cooking niche, if you have a an arts and
crafts niche, a faceless niche. If you have a niche where
you put yourself on camera, you can put your
face right here. But this style works. And if you scroll the
YouTube homepage, you will see this a lot. You'll see this style with the person or the object inside of the box on the left and the guy or the girl on the
right explaining something. Mid sentence, his mouth is open. He's gesturing with his hand, which is opening up a
loop, and you're curious. When you look at this,
you see this image, for example, no
depression, depression. And this is it opens
up the curiosity loop. And there's a lot of people out there who are depressed and they want to know how to
get rid of depression. Obviously, don't
clickbait people with this because this
is a serious topic. But you know what
I mean? You can use this with any niche, and you can open up
the curiosity loop. You can open up the
loop of desire, open up the loop of humor, open up the loop of fear. And you can use this to get people to click on your video. So again, very simple. One element, two
element, three element. That's all it
takes. Very simple. Here's another one that
I took inspiration from. This video got close
to 1 million views, and this is talking
about testosterone. And on my health channel, I have a lot of Andrew
Huberman videos. And I also talk about how
to increase testosterone, how to get women,
how to, you know, increase muscle size,
how to eat properly and know what nutrition is right for your
body and your mind. So this is what I did.
I took this thumbnail, and I know that this
form of thumbnail works, the guy in the right,
the picture on the left, and also the text on the bottom. So I took this and I added
it to the thumbnail, but I not only added it, I enhanced it a little bit. See how these guys are
on the same level. I took this guy and
I made him higher. I took this guy and
I made him brighter. I made the outline more of
a bright light behind him. I added a background to show, like, this is advanced. It's upgraded. Do you see how the background here is fire? I added a different background. I added these small little specs to make it seem like there's an upgrade or there's an advancement in whatever
this guy is going through. So I took him from this level. I put him higher. I put the
arrow. I put the background. I increased the brightness, and I increased the white light behind him. So you
see what I did? I took this thumbnail. I used it as inspiration,
but I improved it. I made the colors brighter. I made the light behind
the guy more bright. I added the arrow for emphasis. Brightness, colors, saturation. Perfect. So another one. This is a thumbnail that I
used in one of my videos, and this got over 700,000 views. So knowing that this video
got over 700,000 views, I knew that this works. I took this thumbnail and I
stole it from somebody else. I remixed it because
this thumbnail, before I made it, probably
got two or 3 million views. So, the more views
that a thumbnail has, the more chance
that it will work. I took this Tumel from somebody
else and I remixed it. This picture was
different before. Andrew Huberman was in
a different position, and this text was different. So I remixed the three elements.
I changed the picture. I changed the expression of Andrew Huberman and
I changed the text. And wouldn't you
know it? This video absolutely exploded
within the first month. Made me 1,000 bucks
in the first month, which is pretty good for
a faceless YouTube video. So I know now that this
video made me money. I know that this works. So what I did now is I
used the same format, and I just changed
the expression. I changed the text. I
changed the picture. Alpha males do
this. He's holding up a bottle of creatine. It's stupid, easy. He's talking about
increasing arm muscle. Make her worship you, and this is obviously talking
about testosterone. But you see what I'm doing? The format is the same. One element, two
element, three element. First element, second
element, third element. First element, second
element, third element. Guys, we're in this for views. We're not in this
to be original. We're in this to make
money on YouTube. We're in this to make as
much money as possible. And this is how you make money. This gives you the greatest
chance to make money. And again, if you
want to be original, use your originality
and your creativity on a channel where you can
give your imagination too. It's a channel where you're not worrying about making money, where you're not trying to get
as many views as possible. It's a creative outlet channel. And I absolutely have this
type of channel where I talk about weird issues and things
that I'm passionate about, and I'm not focused on making
the greatest thumbnails. I'm not focused on
copying thumbnails. I make original thumbnails, I make original artwork, I make original
content, and it's fine. And my videos, maybe get
a couple thousand views, nothing crazy, but it's
a creative outlet. But again, if you want to
make money on YouTube, copy, mimic and
remix thumbnails. Here's another one. This
is by a channel called Kurzistat and we can take this. And I made this really
quick on Grock. Kind of the same style,
the same colors, but this could be for
a health channel, how to increase your
heart strength, how to get more blood
pumping around your body, how to increase your
cardio, so on and so forth. But the same thing,
it takes the colors. It takes inspiration
from the stumbnail and it creates
something entirely new. And, of course,
we can take this. We can remove the background, and we can have just the heart with the colorful background, and we can add text behind this. Alright, here's another one of my videos I did pretty well, and I took inspiration from this thumbnail and also
another thumbnail. This thumbnail, I believe, as of now, got around
200,000 views. So I was like, Cool, I can use this for my health channel. But not only can I the
food items from this, I can use something to possibly get the attention of guys who want to increase
their muscle size. So I also grabbed Sam Slik, who is a popular
bodybuilding figure, and I added him
to the thumbnail. And I added candy bars,
popular candy bars. I did my research, and
I I asked Cha GBT. I said, What are the
most popular candy bars not only in the United States, but also the world that anybody in any country
would recognize? And Chat GPT gave me
these six candy bars, Snickers, M&Ms, ess, Kit Cat, crunch, and milky way. These are the most popular candy bars in the entire world. So if somebody from the United States is
looking at this thumbnail, they're going to recognize
these candy bars. If somebody from Europe is
looking at this thumbnail or Australia or even
Mexico or Argentina, they are going to recognize at least one or two
of these candy bars. And then of course, we
have the text exposed, which is kind of opening
up a curiosity loop, and people want to know
exactly what's happening. Like, what is exposed
about this bodybuilder? So it builds curiosity. I builds familiarity. It builds also on the principle of Maslo which talks about food, Maslow's hierarchy of needs, and it's taking inspiration
from this thumbnail. So this thumbnail
did pretty good, and I expect it to absolutely
explode in the near future. Cool. ASMR channel. This guy is pretty popular. I'm always mimicking
his thumbnails because his thumbnails
get millions of views. Drowned in tingles.
It's very simple. One element, two
element, three element. So as you can see, it's
easy to copy this. The background, the green, and the figure, the background, the green, and the figure. And we're going to go over
in a little bit of how to edit this and add text
and all that good stuff. But it's the same theme. It's the same color. It's
the same brightness. It's the same layout. It has
the person in the center. It has the background of green, or you can change it to red or yellow or whatever
color you want to use. But this format works. Center background, background, center,
background, background. A you're not going to need to design the thumbnail,
100% from scratch. 70% of the work is
done through Grock, which is the x.com
AI or Mid journey, which is an AI image generation, or you can do it on
ChaGBT or Leonardo AI, and we will briefly
cover how to do this. So once you've got your
base form of the thumbnail, you can throw it into
Canva or you can throw it into Photoshop to increase the brightness and
saturation and vibrance and text and movie items
and the placement of the thumbnail around
and make it just perfect. So again, you don't have
to design it from scratch. You can absolutely use AI, and AI is here to help you guys. AI will do a lot of a lot
of the heavy lifting. So you don't have to.
So you don't have to waste your time making
thumbnails all day, like we used to
do ten years ago. Like, ten years ago,
we had to go into Photoshop and CB and design
it all from scratch, and it took hours and hours. But these days, you can take
a thumbnail from YouTube. You could slap it into Grock or hachPT and allow it to remix it. And then you take that
remixed thumbnail, and then you add it into Canva or Photoshop and just tweak it, tweak it to perfection, and we'll go over that
here in a little bit.
15. CANVA for Clicks: Step-by-Step Thumbnail Design in the Free Tool Pros Use: Guys. So the first thing
that I want you to know is that the
easiest program to use, the easiest program to edit
thumbnails in is Canva. And Canva doesn't
cost any money. You can absolutely
use the free version. I recommend using the
paid version because the paid version is totally worth it with Canva
Pro features. I'm I'm not affiliated
with the Canva. I'm just saying that I've
used Canva for years, and the pro version is
by far the greatest, but you can absolutely
use the free version. And here's what we're
going to do here. I'm going to edit
this. I'm going to show you how to
remove the background. I'm going to show you how
to increase brightness. I'm going to show
you how to combine different elements of different
pictures and thumbnails. So let's say, for example, this thumbnail was by itself. It was just him
flexing on the screen. And this thumbnail got 1
million views. Okay, cool. And then let's say
this thumbnail of Andrew Huberman in this position got a couple of million views. So we can take these and we can combine them to
get even more views. We can take inspiration
from this one, and we can take inspiration
from this one as well. So let me show you
how to do this. So remember what
we talked about. Remember this format,
how there's one element. There's two element, and there's three
element, background. And then we use that
and we created this. So here's what
we're going to do. We want to create
something like this. We want to take the raw footage. We want to take the raw
pictures and create this. So here's what
we're going to do. In Canva, in the top, we're going to create we're
going to click on the plus, and we're going to
type in thumbnail. Once we click on thumbnail, it's going to bring us
to the size like this. So once we have the size, we're going to upload our files. We're going to slap them on the canvas, and we're
going to do this. Click on Andrew Huberman,
background remover. We're going to hit that.
Alright, remove the background. We're going to throw him in the right hand corner
of the thumbnail. We're going to make it as big as possible because remember, when we scroll the
YouTube homepage, our subconscious
mind is the one that catches expressions of people. So we want the people
to be as big as possible without
overwhelming the viewer. Here's another one. You
put him in the corner. We go to edit, adjust. Click on Auto adjust first. It's going to auto adjust it. And then the three
most important parts of this section where you adjust photos are these
vibrance and saturation. This is what we're
going to turn up. We're going to turn
up the saturation. You see how it changes. It makes it brighter,
more saturation, vibrant, as well, but we're
not going to do it too much. It's not going to
be an overkill. We're going to do it just
enough where it looks normal, but it looks like he has a tan. We're going to turn
up the brightness. But the majority
of the time, when you hit Autoadjust on Canva, it's smart enough to increase it to the point where you don't need to touch any of these. So let's say we didn't
hit auto adjust. Let's go back. Let's say
it's normal like this. Again, the three most
important levers that you need to adjust
on your thumbnail. And remember this, all
of your thumbnails, you have these three levers
that you need to adjust. The three most important
saturation, turn up the vibrant. Go to brightness, turn
up the brightness. Perfect. You see the
difference original after. This is what catches the
eye when we scroll you two. So I'm going to turn
the brightness down just a little bit. You see
what I'm saying, guys? Saturation, vibrance
and brightness. Remember those threes.
Remember those three settings. If not, just click on the auto adjust and
it'll auto adjust it. Sometimes it doesn't
adjust it to your liking, so you're going to need to
play around with these. Saturation, vibrance,
and brightness. Let's turn on the brightness
just a little bit. Okay, we're going to
take this picture. I don't like that background. The background is too colorful. There's too many things going
on. Remember what we said. You don't want too
many elements in the thumbnail because it's confusing for the
subconscious mind. So here's what
we're going to do. We're going to go to
background remover. We're going to remove
the background. Perfect. Increase the
size just a little bit. Again, go to Edit. And
what are we looking for? We're looking for saturation,
vibrance and brightness. And again, guys, you can play with all of these
other settings, but you don't really need them. The only three that you need, the main three are saturation,
vibrance and brightness. Let's click Auto adjust
and see what it does. No, I didn't really adjust it. Like I said, sometimes
it doesn't adjust it, how it should be adjusted. So we're going to
do it manually. What I want you to do
increasing the brightness Boom. Nice. Saturation. Just
a little bit, vibrance. Turn down the saturation. Perfect. That's the original? And that's after. Okay. So here's what we're going to do. We're going
to go into Canva. We're going to go into elements, and we're going to search
for a simple background. Let's put him on a
white background. So let's put white,
simple background. Okay, let's grab this. Perfect. We're going to throw it right here.
Right click on it. We're going to go to
Layer. Send backward. Beautiful. We're going to
click one more time. Layer. Send backward. So it's hiding
behind this guy right here. I'm going to go to position
layers to find it. Click on it. I'm going to
make it a little bit smaller. Actually, you know what,
let's make it big. Make it big like that. Let's
throw him in the center. Perfect. Now what we're going to
do Elements, red box. We're going to
click on Graphics. We're going to search
for a nice red box here. Okay. We can use that one, no. Magic recommendations. Okay, let's go with this one. If you know what? No, that's
not. Let's do this one. Perfect. I'm going
to make it bigger. Again, if you can't
click on the elements, if you can't find the
element with your mouse, go to position and go to layers, and there's all
the elements here. So if you want to
make the background, the white bricks bigger, you click on this, you drag
it down, you make it bigger. Then you click on Him, you drag it down,
you make it bigger. Perfect. Then we're going to click on the red
box right here. We're going to right click
layer, send backward. Again, right click,
layer, Send backward. This one, we're going to adjust his pants
up just a little bit so that he's Perfect. So we can always take
him and make him bigger, make him popping
out of the box like that for a little extra effect. It's always nice. All right. See what I'm saying, guys?
It's perfect. It's easy. Now we're going to go
to text right here. We're going to click
Add a Text Box. Colors on the top. Let's start with white.
It's super easy. I'm going to change the font. One of the most popular
fonts that I always use is called Archivo Black. Nice. It's bold and it
works very, very well. We're going to take it,
drag the corner up. And when you put
text on a thumbnail, of course, it's always optional, but what I always do is I highlight the most
important word. So I think in this
case, it would be super come up to text, hit yellow. That's it. That's it.
You have a thumbnail. Ready to go. Look, one element, which is the guy, two element, which is the other guy,
three, which is a text. I mean, of course, you
have the background here in the red box, but three main elements
one, two, three. Perfect. Moving on. Here's another one. Remember what I said, This thumbnail got
millions of views, so we can copy it and
we can make this. We can make an anime channel, or we can make a channel that we talk about growing plants. So drowned in tingles is the
text. So we can take this. Here, let's remove
this. We can take this. We can hit remove Background. Excuse me. Let's go
back a back button. What we're going
to do is copy it. Control C, Control V, or you can right
click and copy it. We're going to
make a second copy because here's what
we're going to do. We're going to take
the second copy. We're going to throw
it over the first. And then once we
have our second copy over the first lined up, then we remove the background. Once we remove the background, it's only going
to be this person because it removed
the background from the picture on the top. So we throw her in the picture. And here, let's
make this smaller. Let's grab this, make this
bigger. We click on text. Archevoblack, change
the text to white. Weird anime. Make it bigger. Right here. And then we're going
to right click on it. Layer, Send backward. Boom. That's it. Or you can take this. Let's
go to position. Weird Anime. Click on the color. You can search for
Let's see you want. Let's see this color.
Boom. Weird anime. Position. Click on it again.
We're going to copy it. Control C, Control V. We're going to put it
over the first one. Then we're going to
go to EffexEcuse me. We're going to change
the color to white. We're going to go to effet. We're going to go to
Neon. Boom, neon. Then we're going to throw
it in the background. Behind the green. You see
what I'm saying, guys? You can play around
with this. You can absolutely play
around with this. But this now that took
me literally 2 minutes. And this is a
powerful thumbnail. This is like this. So what you can do here,
click on this picture, click on position, find the background.
Click on this one. Go to Edit, adjust. Remember the settings
that we talked about, saturation. Check this out. You see how the green
in the background is getting more green vibrant, more vibrant, you can leave the brightness the same because if you turn
up the brightness, it's going to turn white. Leave the brightness the same.
You can change the tint. You see how the
tint is changing. Boom. Perfect. I personally, what I would do here
is I would position. I would absolutely put
this in the front like that because that looks
better. Weird anime. Or what you can do,
throw that in front. Put it to white effects. We're going to go to outline. We're going to make the outline black, something like that. That's what I would do.
Perfect. It's simple, guys. Check it out. One element,
which is the text, two element, which
is the animate girl, three element, which is the
background. Millions of Us. This has the chance to
get millions of views. It's very easy, guys. Listen, at first, it
might feel complicated. At first, you might play around with the
stings here in Canva, but you don't need to know
all of these buttons. You don't need to know
everything up here. You don't need to
know all of these. You just need to know
a couple of things. The most important
parts of Canva is the remove the
background button, the edit button,
the color button, searching elements and text, and maybe uploading
photos, and that's it. Very simple, very easy
and very effective.
16. REAL-TIME Editing: Watch High-Converting Thumbnails Come to Life: Jumping into the Internet.
We're going to YouTube. And I'm going to a
creator called Ryan Trey. The reason I'm going
to Ryan's channel is because I've used him
as inspiration before, and his thumbnail game is absolutely on point. So
we're going to check it out. 9 million views,
6 million views, 22 million views,
14 million views. So you know that his
thumbnails work. We don't know what his
video retention is, and we don't really care. What we're trying
to do here is we're trying to get as many views as possible and then let the video retention
fall where it may. So let's scroll the page, and let's see which thumbnail that we can take
inspiration from. Bam, this one right here. So what we're going to do is we're going to click
on the thumbnail. Let's save it. Okay. So what we're going to do now is I'm going
to use Grock, but you can use hachPT or any other AI large
language model. Grock.com. I think rock is one of the most powerful AI platforms in the
world currently. So here's what
we're going to do. We're going to upload the photo, and we're going to
say remix this photo, remove the text, make it, you
can say anything you want. Make it anime. Enter. Let's
see what it comes up with. And again, you can
make it claymation. You can make it in the style of Salvador Dali,
Leonardo Da Vinci. You can make it in watercolor. You can use your imagination, make it any color you want. You see? It's perfect. Now we can tweak it
just a little bit. Make it claymation. Remove the text, sometimes you have to prompt it a
couple of times in order for it to remove text in order for it to do the
things that you want it to do. So make it claymation,
remove the text. Remove the burger. Let's see what it
comes up with now. And by the way,
this is super good. Like, you can
absolutely use this. You can remove the
burger and Canva. You can remove the
McDonald's arches and Canva. And you can also remove
the text in Canva. But we're looking for
something that is a little bit cleaner to start
with a solid base. Now, let's check out the
files that we got from Grock this is our original one. We're going to move
this up here and keep it in the corner
for inspiration. And this is the one
that we got from Grock. Same style, same colors, same theme and motif. So what we're going
to do here is this. I want to I'm pretending that
I have a health channel. So I'm making this into
a health thumbnail. So we know that this works. We know that this
thumbnail already works because this has
got millions of views. So what I'm going to do is this, I'm going to grab this thumbnail here. We're going
to make it bigger. And I want to remove
the McDonald's. I also want to remove
the trees behind. So we're going to copy it. Control Z, excuse me, Control C, Control V. Or you can right
click and you can copy it. Now that we copied it,
we're going to place it directly over the image and then we're going to
remove the background. We're going to click
on Background remover. By the way, background
remover is a pro feature. It will make your life easier, but you can absolutely
remove the background. There's tons of pages on the Internet that remove
the background for free. We just did that. We're
going to move him. We're going to take
this. We're going to erase it. All right. Now is where our
imagination kicks in. What do we notice?
There's a blue sky, so we're going to
click on elements. We're going to type in BlueSky. Let's see. Let's see. Perfect. We're going to put
the blue sky here. We're going to right click,
layer, send backward. Nice. Put this guy right there, maybe make the blue sky
a little bit bigger. We can always adjust
it like that. Okay, perfect. I want
to make his head a little bit bigger because this guy's hair is
almost touching the top. So perfect. We have that. Now, another image
that I created in Grock is a hand holding
a green smoothie. So we're going to take the
hand. We're going to flip it. We're going to flip
horizontal, remove background. We're going to drag it.
We're going to adjust it, and then we're going
to put it right here. We're going to drag
this up, so it's at the edge. Perfect. Boom. You can make it bigger. You can make it smaller,
whatever you want to do with it. Let's put it right here.
Green smoothie text heading. We're going to
change it to white. We're going to put some text
that's kind of captivating and it draws in the viewers curiosity and
grabs their attention. Don't do it. Yellow arrow. Graphics. Graph this arrow. Let's spin it around. That's it. You're done. You're done. Same
exact thumbnail, claymation, same colors,
same vibe, same theme. You can always go
to this. Let's see. You can always position. We're going to go to
the sky, edit, adjust. Going to turn up to
saturation because remember, we want the colors to
be bright and vivid. Vibrant We're going to take this guy. We're going to go
to edit, adjust. Let's turn up the saturation
just a little bit. You see how it went from a
dull green to a vibrant green? Cool. And that's it, guys. That's it. You can apply
this to any niche. Gaming niche, Health niche, Arts and Crafts niche. Literally any niche on YouTube
you can apply this too. So we've successfully
copied Ryan's thumbnail. Let's do another one. Okay. Let's do another thumbnail. So I went to the channel Mr. Beast, and I got inspiration
from one of his thumbnails. So here's a thumbnail
that I want to copy. This thumbnail, this
video, in particular, got, I believe, over
300 million views. So I want to take
inspiration from this, and I want to recreate
this with the same style. And when I say the same style, I'm talking about,
there's one element here. There's two elements here.
There's three elements, and then there's a text on the top, which is four elements. So I want to create the same thumbnail with
the same theme, the same layout with no
less than four elements. So I've already created
my images on Grock and CatGPT that I'm going to use in the creation
of this thumbnail. So here we go. The first one that I've chosen was
image of this guy. This guy looks frustrated,
he looks disgusted. Whatever you want to
call that emotion, the emotion is palpable, and many people
resonate with this. So I'm going to put him on
the center of the screen. I'm going to remove
the background. I'm gonna go to Edit,
adjust, click on AutoAdjust. A, that's right. Turn down the vibrance just a little bit. Turn up the brightness.
Perfect. Alright, so Mr. Beast here has a split screen. So we're going to
do a split screen. And the way that I'm going to structure this thumbnail
is I'm pretending like I have a food channel
or a nutrition channel. So I'm going to make
this thumbnail. Instead of being about boats, I'm going to make it about food. So we're going to search
for a background. White kitchen. And then
let's see what we got here. This one's perfect. Alright,
let's throw it on here. Put it like that, and
then right click, Layer, send it back. And then I want to see the
Mr. Bes thumbnail again, so I'm going to send it to send it backward
one more time. A couple more times.
Send to back. Cool. Inspiration up here. Let me remove these. Canva is so much easier
to use than Photoshop. And if you're just beginning, if you're just starting
out on YouTube, even if you're
intermediate or advanced, I recommend that you stick with Canva because you
don't need anything else to be able to remix and
copy thumbnails on YouTube. So I suggest sticking to Canva. We're going to throw him
in the center there. So since our thumbnail is about food, here's
what we're going to do. On the left, there's
gonna be a nasty. Probably use a burger
or we can use. You know what? Yeah, we're
sticking with seafood. So I'm going to choose a plate. Gonna choose a plate.
Gonna make it smaller. Let's make this a little bit smaller so that we
have enough room. Put a plate here, and then the first item that we're
going to use is a moldy, disgusting old shrimp taco. Remove the background,
flip it horizontal. Perfect. It's disgusting, and
it's all up in your face. People definitely will click on this because it
invokes curiosity. We're going to edit this.
We're going to adjust. Let's turn up the brightness
just a little bit. Let's turn up the saturation, tiny bit vibrance a little bit. Perfect. We're going to grab
our next item. It's going to be
a beautiful gold and diamond encrusted
shrimp and lobster dinner. So remember, we're taking
the same theme from this. Instead of boats,
we're using food. We're gonna use the dollar taco, and then we're going to use the million dollar
seafood plate. We're gonna remove
the background. Ooh. Not from that. We're gonna remove the
background from this. We're going to go to Edit. Mr. Beast. Okay. Let's add
it back on the screen. Background remove, edit, adjust, turn up the brightness
to make the gold really shine and sparkle. Beautiful. Turn up the vibrance, just a little bit,
saturation just a little bit to make those
gold tones really pop. Cool. We're going to
send that back layer, send backward. Gonna
put it behind him. And we're going to
possibly make this bigger. I want the plates to
be on the same level, so I'm going to drag
line right here. Want the plates to be
on the same level. I'm gonna put it behind him. Taco, disgusting,
gross. It's perfect. Turn it just a little bit. Okay. Nice. Let's turn up the brightness
just a little bit on the disgusting old taco. There we go. Here
we go vibrance, crease it just a
little bit saturation. Boom, contrast. Yeah. Again, the only three
settings that you need to really mess with and increase when it comes to your
thumbnails are the saturation, the vibrance, and
also the brightness. I mean, of course,
you can mess with all these other settings, but these are the main three that you need
to pay attention to. And of course, you
can always hit the auto adjust button to
see if it works out for you. Sometimes it doesn't,
sometimes it does. But let's keep it there. Okay, perfect. So
$1, $1 billion. There's no food on this
earth that costs $1 billion. I'm sure there's food
that cost 1 million, so we're going to add text. We're going to make it
white. We're going to go to Effex add an outline, turn the outline black. Change this to Archivo black. Then we're going to throw $1. Let's take this
thumbnail and just put it down here from now $1. G to make it are a
little bit bigger so that we can read it even when the
thumbnail is zoomed out. And I want to we're going to
copy Control C. 1 million. Perfect. I want to make
this a little bit smaller. A little bit smaller. Or
actually, let's take him, and let's make him. Let's
put him right there. Put him right in the
middle of the screen. We'll take this, put it just
a little bit like that. We'll take this plate,
drop it a little bit, take the taco, drop
it a little bit more, throw the taco
behind his shoulder. Like it's sneaking up on him and stalking you gross,
disgusting taco. Perfect. You raised Mr. Beast. Let's zoom out. Remember the Zoom
out the rule guys? Whenever you make
a thumbnail, you should always zoom out to make sure that it's also
visible on mobile. So if I saw this, I would
absolutely click on it. It's fun. It's engaging. It entices the curiosity,
emotion within people. One versus 1 million. Dirty, crusty old, stale, dry looking taco, fish taco, shrimp taco, versus this great golden $1,000,000
seafood dinner plate. Absolutely. Look at his face. We could actually make
him a little bit bigger. Beautiful. Perfect. There you go, guys, and
that's all it takes. This took me literally
10 minutes to make. And if you put this on your
video and this doesn't work, you can always come
back and change it. Tweak it, tweak the text, the font, tweak the pictures, change the guy, add a
different expression, add a different plate
with different food. This can be a hamburger,
and this can be a giant triple quadruple
stack golden hamburger. Or if the cooking, Niche is not your niche,
or if the health, Niche is not your
niche, change it up. This can be gaming. This can be arts and crafts.
This can be sewing. This can be anything that you
make YouTube videos about. You can absolutely work it
into this type of thumbnail. All right, you guys. We'll
see you in the next one. Bye.
17. REAL-TIME Editing Mastery: Advanced Thumbnail Techniques in Action: Alright, let's edit
some more thumbnails, and this is kind of
like a freestyle. I don't exactly know
what I'm going to edit, but we're going to put a
thumbnail together because I want to show you the elements, and I also want to show
you how Canva works. So let's pick a niche. Let's pick a random niche. Let's say we want to make videos about increasing
views about YouTube. I have a faceless channel that talks about how
to get more views, how to get more likes, how to get more engagement,
and things like that. So what we're going to do is we're going to,
let's say, elements. We're going to start with a guy. Shocked Guy. We're
starting fresh. This is always popular
because this guy pointing at something on the
thumbnail draws attention. We're gonna use him. We're going to remove
the background. Okay. And I want to flip him around because people read
from left to right. And when people scroll
the YouTube homepage, chances are is
that they're going to be attracted to this side
of the thumbnail first. So we always want the
expression on the left. I mean, sometimes it
can be on the right. But the majority of my
thumbnails that I make, if I'm putting the guy either
on the left or the right, I would rather put
him on the left, because that's how our eyes that's where our eyes
inherently focus. So we're going to
put him on there. We're going to be including A. Let's see. Let's get creative with it. Actually,
you know what? Let's not use him.
Let's use this guy. Perfect. Red shirt,
shocked look, eyes wide open, mouth
open. Let's get it. Okay. All right. So, let's say we
want to talk about a video that makes AI shorts
in less than a minute. So we're going to use him as the centerpiece
to grab attention. We're going to use his
face to grab attention. Now, what I want to do is I want to increase the
saturation on this. But if you notice, when we go
to increase the saturation, it's also going to grab his face and make it more saturated.
And I don't really want that. I only want to increase the
saturation of his shirt. So here's what we're
going to do. We removed the background already.
We're going to copy him. Control C, Control. Then we're going
to make sure he is centered on the other guy. We're going to background
remover again. We're gonna go to erase. Gonna turn up the brush size, and we're just going
to erase his skin, and we're going to keep
the red shirt in place. Just erase his head Click on X. So as you see, it's only
going to be the shirt, a little bit of a skin as
well, but that's fine. So now that we only
have a shirt on top, we can go to edit, adjust, go down to saturation,
turn it up. You see what's happening here? His skin is staying the same. His shirt is brighter red. So when we're scrolling
the YouTube homepage, obviously, at this point, our eyes are more
easily and naturally attracted to a shirt
that is brighter red, brighter than the
original shirt. So edit, adjust,
saturation, bam. Vibrance, bam, we're probably going to leave
the brightness the same. Contrast, we can adjust this. You see what it
does with the red? We can probably turn
it all the way down or just adjust it
just a little bit. Perfect. We can leave its face because the
whiter the skin, the more that it
attracts people. It has nothing to do with race. It's just a color comparison.
Let's get rid of this. So let's do some contrast here. Okay. Don't worry about
his head. Yeah, there is. It eventually comes back.
Sometimes the head disappears, sometimes the body disappears,
but they always come back. Okay, let's throw him on. Let's play with the
colors a little bit. So we're going to
go to position. We're going to go
to the background. We're going to the color wheel. Then we're going to click on this multi colored
rainbow wheel. And we're going to
play with the colors. We're going to drag this all
the way in the corner here. Are we going to play
with the colors, and we're going to
see what fits best. So we're going to drag the
wheel Yeah, that can work. Yellow is bright. Yellow
attracts, for sure. Let's keep going.
We can do green. We can also absolutely
do blue. Red. No, it blends in with the shirt. Remember, we're talking
about contrast here. So I'm going to choose blue, but I'm going to do a little
bit darker blue like this. And then I'm going to elements and I
want to throw a grid. I'm going to put black grid. I put this on a lot
of my thumbnails. I'm going to throw the black
grid, going to increase it. We're going to send
it to back. Send it backward, send it backward. Again, there's hot keys
that you can do this. Okay. Grab the transparency, turn it down because we
want to see the blue. Okay. There we go. Now, let's say that we're
talking about let's say Canva allows us to create unlimited YouTube
shorts, for example. It doesn't, but let's say that it does. Actually, you
know what you can. There are ways to create unlimited YouTube
shorts with Canva. It might take some time, but
that's besides the point. Let's do this. I think I already have Canva logos in
here inside of my folder. Perfect. I'm going to throw
a Canva logo on there. And then let's say we
also need hat GPT. Perfect. We're going to
grab the Che hubT logo. We're going to remove
the background. Alrighty. So, to make it a little
bit more dynamic, I want to throw it behind him to make it look
like it's three D. So let's increase
the canvas size. Let's increase the logo size, and let's throw it
behind his shoulders. And then we're going to
drop him just a little bit. Okay. Let's throw
some text on here. First of all, let's
put it like this because we are wanting to attract people who
want to make shorts. People who make
shorts want views, people who want views,
want to make money. So we're going to search
for money effects. Nice. Throw some money
on the screen. Copy it. Got throw it behind
the can but actually, gotta throw it right
in front of it. Boom. Maybe throw a little
bit of money in front of him. He's buried in it. Copy,
Control C, Control V. He's shocked that he's making so much money
with Chat GPT and Cava. So when I click on the position, we're going to find
the Cava logo. We're going to move it
up just a little bit, find the GPT logo, move it up just a little bit. Text, ad heading, I
usually use Archivo Black. I'm going to change it to white. I'm going to say
unlimited shorts. Going to increase the size. Throw it towards the top. I'm going to throw
it right behind his head, so it's
still readable. We can still read it. But again, we're making it look dynamic. Making it look a little
bit three D. Effects, I want a neon effect on there. Copy and paste. I line the second one up. Effects, I'm going
to do none for this, but I'm going to do an outline
and I'm going to do black. Unlimited shorts. Perfect.
Throw it behind his head. And then we can always
play around with it. We can take the Chachi
BT, turn to the side, quit a position to
find the logo again, Canva, turn to the
side, make it big. Throw it down the
side like that. Chachi PT logo, make it
a little bit bigger. Boom. There we go. And that's all it takes, guys. This is just a small example. It would be perfect for
one of my channels where I teach people how to
make money on YouTube. But, yeah, you can always
play around with this. There's millions and
billions and trillions diff different ideas that
you can come up with. You can take inspiration
from my channels. You can take inspiration from
other people's channels. You can search how to
succeed on YouTube and sort them by the most
views or the most popular and take ideas from
the most popular channels. And you can do pretty
much anything you want. As long as you can imagine
it, you can create it. So let me just show you another quick thing that I
usually put in my thumbnails. I go to elements. I go
to light, take a light. We can throw it behind here. Let's make it a
little bit bigger. Throw it behind here.
Boom. As another one. Throw it behind here. And if you want, we
can put Non graphics. And yeah, just get
creative with it, like here, like neon tubes. What else? Like neon
bars like this. You can choose the color.
You can stick it down here. You can put it behind Or you can take it and throw it up here, Unlimited shorts. Disguis the limit, guys. Disguis the limit. Just get creative with it, get excited. And like I said, if your
YouTube thumbnail doesn't work, you can always go
back and change it. Come into Canva, tweak it,
change it up completely, change his face,
change the expression, change the color of the text. You can change the logos here. But yeah, just get
creative with it, be imaginative, and
you'll get views. Just be patient, consistent, habitual, and just keep at it. Alrighty. We'll see you
in the next section.
18. VIRAL Thumbnail Template Advice (Ready, Set, POST!): Lesson, we're going
to be talking about YouTube templates. Now, what exactly are
YouTube templates? Well, a YouTube template is
a row of Canva or Photoshop templates that you
already made and that can be quickly swapped out
for something else. For example, the text
can be swapped out, the numbers can be swapped out, you can swap out the figure, the guy come down and there's different
types of thumbnails. Basically, if you make a video, you can always come back and
you can change up these. But the reason why you have templates is because you
know that these work. These are templates that have already been proven successful either on YouTube
with other creators or with your personal channel. In my case, these thumbnails have already been proven to be successful to get
more than five or 6,000 views on some of
my YouTube channels. These templates I use on my faceless YouTube
channels that talk about growing your
YouTube subscribers and getting more views and
increasing your engagement. The majority of these
have worked so far. So what I did was I just
remixed them a little bit. And if a sponsor comes in and wants to pay
me for a video, I can quickly use these templates as a
reference and change them up. I could put the
sponsor's name here. Or I can change the
number of subscribers. I can change this person. I can change any of the
elements up on the thumbnail. But the reason I have these is for making thumbnails
extremely fast. If a sponsor wants a video within 24 hours, I
can come in here. I can pick and choose, and I can add certain things. I can take this guy,
I can change him out. Change the text out. But again, the reason why you should do these and the
reason why these exist is to have a library of thumbnails that have
already been proven to work. And again, whether
they're proven to work on your specific
YouTube channel or they are thumbnails that other YouTube
creators have used, and they've gotten
many, many views. So let's go through
this really quick. All of these thumbnails
are pretty much the same. They have the same
vibe you know, maybe there's the guy
on the side here, but the majority of them
have the guy in the center with the shocked
look on his face, the very colorful hoodie. Again, shocked look. We have the revenue, we have the views. We have the shorts on the side, we have the title on the top.
Everything is very clear. The contrast and colors
are very bright. It's easy to understand
if we zoom out, we can still understand the basic theme of
these thumbnails. So maybe at first, you don't really need
templates like this, but as your YouTube channel grows and as sponsors
send you emails, offering you money to make
videos about their products, you will eventually need
templates like this. So very simple, very
clean. They tell a story. They're straight to the
point, colors and contrasts, all that good stuff. Shocked face, shocked face. And all of these are
made with Chachi PT. All of these guys, all
of these expressions. This one is made with Grock. This one is made with Chachi BT, Chachi BT, Leonardo AI. All of them are made with AI. You don't need to hire a model. You don't need to pay for
high quality pictures because it's all available
at your fingertips, and this is all free, guys. You don't have to spend
money on any of this. I mean, of course,
you can upgrade to ChachiPTP or Grock three Pro. This was another sponsor that I recently made a video for. But the majority of these
images were made for free. Take your niche, study
your competitors, study their thumbnails and get a couple of ideas
and come in Canva or Photoshop and make some templates that
you can choose from. If your video is about something that has to do with the health
niche or the gaming niche, you come in here, you
grab one of these, you paste it in another
file, and then you're off.
19. The #1 RULE of YouTube That 99% of Creators Are Ignoring (And Paying the Price): In this section, we
are going to cover the number one rule of YouTube,
which is the following. If you want to make the most
amount of money on YouTube, you absolutely need to
make your thumbnail first before you make the
video. Here's the reason why. The majority of YouTube creators have the idea of the video. They film the video or
they edit the video, and then they create the
thumbnail afterwards, and then they create the title afterwards, which is a mistake. Yes, if you have
a YouTube channel that's all about
creative outlet, you can absolutely do
that and go for it. But if you want to make the most amount of
money on YouTube, you need to start in reverse. And I think most YouTube
creators do not know this or they do not do this. So successful YouTube
creators make the thumbnail first
because they know that the thumbnail is the
doorway to the video. They know that the thumbnail
will lead to the video. We also know that the
thumbnail is the main idea. It's the centerpiece
of the video. So always make your
thumbnail first, and I'm going to
show you exactly why and give you some examples. And also, in this section, I'm going to show you how
to find viral video ideas, how to find your
competitors, and, of course, we're going to analyze them, and we're going to take action. So let's jump over to YouTube.
I'll show you what I mean. Okay. Let's pretend that we
have a health niche channel, and we are making videos all
about building muscle and nutrition and different recipes and losing weight and the ketogenic diet
and things like that. So, in case we don't
have our competitors, the first thing that I recommend a new YouTube creator to do
is once you know your niche, study your competitors
because you are going to be grabbing inspiration
and thumbnails from the competitors channels. So let's take this for example. We know that our
niche is going to be health or building muscle. So overall in the health
and fitness niche. So we're going to
find competitors. We're going to either search
the YouTube homepage, we're going to
type in our niche, like health and fitness, for example, and let's see
what YouTube gives us. Alright, let's go
up here to Filters. We're going to search
it by view count. And then we're
going to go back to filters and then search it by this month because we're not only looking for
our competitors videos, we're looking for
trending videos. So check this out. Mel Robbins. Mel Robbins is an
excellent source. But we're going to
search a little bit more. Gunjon shorts. Fitness Ghost. Okay. What we're searching for is we're
searching for long form videos because we're not concentrating
on shorts just yet. So we're going to
go back to filters. We're going to
click on this here. The main point of
this exercise is to just grab the names, the YouTube channel names of our competitors so we can
add them to the list. So, for example, you're
going to go through this. Walk at Home,
83,000 subscribers. Andrew Huberman, you
can click on him. You can add him. So go through the YouTube
homepage, add competitors. But in my case, I already know a couple of the
competitors that I want. The first channel is body Hub. And as you click
on these videos, as you start watching
these videos, YouTube will begin to recommend more health
and fitness channels. So when you go back to your
YouTube homepage right here, you will start to see
more and more videos being fed to you because
the YouTube algorithm now knows that you like health videos and you want to watch more health
and fitness videos. So in my case, we're
going to go to Body Hub, which is one of my competitors
in the Health niche. And here's what we're
going to do. In already in case you already have
not downloaded VDIQ, go ahead and grab
the VIDIQEtension. The VDIQEtension is
available for Chrome. I believe it's also available
for Safari and Firefox. But what the VDIQEtension
does is this. Once you install it into Chrome and add it to your
tool bar up here, every YouTube channel
that you go to will have the VID IQ tools. And you can take these tools, and VDIQ basically sorts the
videos of your competitor into the videos
that are currently hot and trending in the
most popular video. So we click on trending videos inside of our
competitors channel. And VtIQ is going to populate the videos that have the most
amount of views per hour. So I want you to
remember that it doesn't matter if a
video is popular. It's been popular for
three or four years, and it got millions
and millions of views. The most important thing
to realize when it comes to mimicking
viral videos and mimicking viral thumbnails is how many views per
hour a video gets. So let's take this
one, for example. How many daily push ups
to actually build muscle? This one is getting 443 views
per hour, which is great. I always recommend
mimicking videos that get over 100
views per hour. And this was posted a month
ago, which is perfect. This one, 120 views per hour, which is posted three years ago. I also recommend this as well, because it is over
100 views per hour. Not only that, it was
posted three years ago, which means that it's still hot, which means that this topic
right here is a topic that we refer to this topic
as an evergreen topic, which will forever be popular. Like, guys and girls forever
will want to build arm mass. So this type of video is not necessarily a trending
video in the moment. It's the type of
video that people will consistently click
on throughout the years. So we're looking for more
videos that we want to copy. This one got 44 views per hour, 3 million views, three years
ago, which is not bad. But remember, we're
looking for videos that have over 100
views per hour. So let's take this
one, for example. We can click on this and we can take a look at the
engagement, 8.4 thousand likes. 383 comments. And of course, we can always copy this video by copying the script and
all that good stuff. I teach you about how
to edit videos and copy videos in my other course. But we're focused on
YouTube thumbnails now. So what we're going to do here when you install
the VDIQEtension, and you click on
the person's video, it shows you their
thumbnail in this section. So you don't need to have an external YouTube
thumbnail downloader. All you do is click on this, click on Download thumbnail,
and you're good to go. So remember what we did with this thumbnail. We
took this thumbnail. We added it into groc.com or chatchpt.com or Mid
Journey or leonardo.ai, and we remix it and
we edit it in Canada, and we increased
the brightness and saturation, and
we changed it up. We took inspiration from this. And if you didn't
watch that section, I highly encourage you to go
back and watch that section to know exactly what I'm
talking about and how to do it. So once we grab the thumbnail, we can remix it,
we can remake it. But at this point, we know that this video is getting
over 100 views per hour. As a matter of fact,
this is getting over 400 views per hour. So we can take this and
we can remix this video. But first, we want to
remake the thumbnail. Once we have the thumbnail, we have the base of our pyramid. We have our structure
in which to build our viral video upon. So that's one of
them, for example. Let's search another channel. Another health channel that
is one of my competitors is called gravity
transformation. Clicking on his video.
We're going to videos. Again, there's two ways
to get viral video ideas. The second best way is to
click on the popular Tap. And it'll show you
which video here is the most popular three years ago, 29 million views,
which is excellent. Three years ago, 20 million, five years ago, 20 million. So these videos, especially when it comes
to building muscle, are evergreen, which
means that people will always click
on these videos. And the reason why
I do recommend that you make these types
of videos as well as trending videos is
because these types of videos are more of an investment
in your YouTube channel. So when we talk about
making passive income, the most steady
the steadiest type of passive income that we
can make will, in fact, come from evergreen videos because these videos are
more likely to pay you on a consistent basis every
single month because you know that people are always interested in
videos like this, HM exercises you're doing wrong or 20 foods that
have almost zero calories. These types of videos will
always be evergreen and people will always continuously
click on these videos. So these videos
will bring you more a steady monthly paycheck than straight up
trending videos. But trending videos have the possibility to make
you more money faster. But let me give you an example. A trending video can make you, I don't know, $10,000
in a single month, but the second month,
it'll make you 2000, third month, it'll make
you a couple hundred, so on and so forth. So trending videos only
last for a couple of weeks, a couple of months,
but they have the ability to make
you money very fast. So the second best way to
get viral video ideas is to sort your competitor's
channel by most popular and
grab the top four. The first best way,
the one that I always use is with the
free VDIQEtension. Click on VDIQ and click
on Trending Videos. And the second best way is to
sort the videos by popular. The first best way is
to sort it by trending. But if you can mix the two, if you can mix popular
versus trending, that right there,
you have more of a chance to go viral or to
get massive amounts of views, thus making more
money on YouTube. So let's check his channel out. 11 days ago, 62,000 views, 72 views per hour. Three years ago,
11 million views, 66 views per hour. This video is still hot, even though it's below
100 views per hour, it's still trending and it's still something that
you can make money on. And I personally came in here into this guy's
channel a year ago, and I copied his thumbnail. I made these arms. I think I made them
anime. I changed the colors in the background.
I changed the text. But this video of mine,
I think, to this day, it got around 40 to 50,000
views within the first month, and then the views died off. So within the first
month, I made about I made about 700 to
$800 on this one video. That literally took me
a half an hour to make, and the thumbnail
took me 5 minutes. So I spent 35 minutes
on this video. It took me 10 minutes to upload. So let's say about
an hour in total. In an hour, I made $700. Not bad for a YouTube video. So this is the power of
remixing thumbnails. This is the power of finding your competitors videos and
finding which video has the most views per hour in relation to the amount of
views in relation to the year. And there is no formula
that you can use here, like views times years, divided by views per hour. No,
it doesn't work like that. Just use your instinct. The
higher the views per hour, the more chance that
it has to go viral. The simpler the thumbnail, the more engaging the thumbnail, the better that you
remix remix it, the more chance that your video has to get massive
amounts of views. So perfect. So hardly any of these videos
have 100 views per hour. I probably would use
this and I did use it. And this video four years ago, 10 million views,
63 views per hour, I'd use this as well. So we click on the video. With this AI tool, God, AI is getting so good
today. Look at that. So good. Can you imagine, like in 20 years
where AI will be? Crazy, guys. Listen,
just a side note. If you haven't invested in AI, please invest in AI companies, create AI programs because AI is the future, guys.
I'm sure you know this. I talk about this
in my other course, but AI is absolutely exploding, and the AI technology
is exponential, which means that it's going
to grow super, super fast. So just a side note. All right. We have
the VDIQ window here. We can check his engagement. 2.4 engagement, outlier, 92 X. We don't really need to
be worrying about that. The only number we're looking
at is the views per hour. 67, not bad. 11 views and three years ago, clicking on a stumbnail, downloading his thumbnail,
grabbing the thumbnail, throwing it into
programs like Grock, hat ChiP T, Mid journey, or Leonardo AI,
which, by the way, are all free and remixing the thumbnail
in Canva or Photoshop. And by the way, I have videos in my course,
how to do that. I also have PDFs, full comprehensive complete
PDFs that give you instructions about
how to edit in Canva and how to edit in Photoshop. So check those out in
the course as well. Grab the thumbnail,
download it, remix it, then create the title, and then create the video. Perfect. Let's do one more
just for good measure. Jeremy Ethier which is another
one of my competitors, and this guy absolutely
kills it on YouTube. Belly fat video release. Remember, again,
second best method is to sort it by popular. Let's check that out
first. Four years ago, 21 million views. Not bad. Two years ago, 17 million views. Good. 14, 14, 12, 12, 11, 11. So if I would use this metric, just the popular tab,
I would probably copy this one and
this one as well. I would have more colors, more vibrance, more saturation. I would, you know, make the skin pop a little bit
more, et cetera. But in this instance, we're looking for
the trending video. So we're clicking
on the VID IQ tab. We're going to view
trending videos, and we're going to see
what it comes up with. Again, guys, if you're
in the health niche, these types of videos
will always be popular will always be popular because there will
never come a time where people are not looking to
improve their physical fitness. All right, cool. Wow. Check this out. Perfect.
We have a winner. This first video right here, the only two exercises you
need for massive arms, close to 1,000 views per hour, close to 2 million
views two months ago. So we're absolutely going to steal this video idea
and the thumbnail. But in this case,
only the thumbnail. The second video, the number
one full body routine to build muscle and lose fat 2025. 1.3 million us three months ago, close to 400 s per hour. So we know that these two videos not only are trending,
but they're popular. So we're going to
go to this video. We're going to click
on a thumbnail. We're going to download it.
20. The #1 RULE of YouTube That 99% of Creators Are Ignoring (Part 2): This out. 1.4 million
views, eight days ago. Mind crap is absolutely crazy. 12 million views, 11
days ago. Look at this. Half 1 million views, nine
days ago. 5 million views. Excuse me, 500,000 views, two months ago, 4 million
views, two weeks ago. And I know the majority of people who are
looking at this number, 4.15 million subscribers are probably saying to themselves, God, it must have taken so long to get that
many subscribers. And I'm here to tell you
that that's not true. And again, by this time, you already know that
subscribers don't matter. Subscribers are a vanity matric. But just in case you want to get massive
amounts of subscribers, if you got 4 million
views in one video, which by the way, if
you follow the rules in this course and you
create viral thumbnails, you will get this eventually in a week in a month and a year. As long as you're
consistent, you will get it. So 4.1 million views, all it takes is for
one of your videos to absolutely explode
and get 4 million views. And with that,
you'll gain easily. 300,000 views. Another video gets
1 million views. Another 200,000 subscribers, another 300,000 subscribers,
so on and so forth. So subscribers not only come slowly with
videos, they get 1,000, maybe 2000, maybe 5,000, 10,000 views, but they
come instantaneously also. So when it comes to subscribers, do not worry about the
subscriber account. The subscriber account
doesn't really matter when it comes to
making money on YouTube. It does not matter because
this man that has 50,000 subscribers can literally
make $300,000 a month. And this guy sitting at
4.1 million subscribers, probably makes, I don't
know. 20,000 a month. So somebody with
little subscribers who has more knowledge of the YouTube game can make way more money than
somebody sitting at four or 5 million
subscribers. So let's go down the list and
check this out. Dream xD. We're going to click
on his channel for inspiration. Videos. Sort by popular. Remember what I said, guys? 4.1 million subscribers
can come extremely fast. This guy only has 73 videos. It's only 73 videos. I've seen YouTube channels with thousands and thousands of videos with only a couple
of hundred subscribers. So do not worry about
the subscriber metric. It doesn't really matter. Videos sort of by popular. Wow. Four years ago,
58 million views. Three years ago,
13 million views. Three years ago,
11 million views. Perfect. Heading
up to the VDIQtab. We're going to click on This
guy, View trending videos. Let's see what we can take
and remix from this channel. Wow. Like I said, Minecraft is absolutely
exploding on YouTube. It doesn't matter if
you're a small creator. Like, you have the chance
to go viral so, so quickly. I'm not a big Minecraft guy, but if you are, this is a
huge opportunity for you. Sap naps, diamonds,
official music video, not a Minecraft
movie, soundtrack, 39 views, 17 hours ago, 3.1 thousand views per hour. Take this, steal this, remix it. 4 million views, 16 days ago. 2.7 thousand views per hour. Also take this and remix it. Guys, these videos
right now are hot. You need to jump on this train. You need to see this video
and then clear your schedule. Turn off your phone,
turn off distractions, close your blinds,
lock your room, you know, tell your friends
that you'll call them later. This is urgent. This
is extremely urgent. 16 days ago, four excuse me, two weeks ago, this guy got 4 million views.
Check this out. If you got 4 million views in 15 days for the gaming niche, you would make about $70,000. And that's not only
including ad revenue. We're talking about
brand deals and sponsorships and people
wanting to work with you and shoutouts and affiliate links and
course sales and this and that and hundreds of different ways to make
money on YouTube. 4 million views is it's crazy. For 14 days, this is crazy. So again, this video right here will pull
you out of poverty. This video right here will
allow you to walk into your boss's office and tell
him straight to his face, F, I don't want to work with you anymore or however
you want to quit. Whatever drama you want to, you know, the crazy way
that you want to quit. I know you've been thinking
of it. I thought of it. We all think of
quitting our job in this just crazy, exciting way. This video will absolutely
pull you out of poverty. 4 million views, 14 days ago. Guys, get excited. Get
excited about this. It's crazy. 4 million
views in 14 days, $70,000. What will you do with $70,000? What will you do? Seriously, pay attention. Stop, get off Instagram, get off Tik Tok,
get off Facebook. This is your time to shine. Today's your day. Stop making
excuses. 4 million views. Boom, click on this video. Oh my gosh. 10 million views,
three days ago. 10 million views,
three days ago. Can you imagine can you
imagine that's I don't know, $100,000 minimum,
$100,000 in three days. Who on planet Earth makes
$100,000 in three days? Nobody, guys. Nobody.
Can you imagine that? Can you imagine making
$1,000 in three days? 99% of the people on
this Earth do not even make $100 in three days. They just don't hundred
dollars in three days, 5,000 in three days, 20,000, $100,000 in three days is crazy. You get the point. Stay
motivated. Say dedicated. When you scroll the
YouTube pompat, you're doing so with the
mindset of business, guys. YouTube is a business. YouTube is a business. I survived 100 days building an underground base in
Minecraft hardcore. 1.4 million views,
eight days ago. Let's effin go. Look at this. I would absolutely click
on that 130 million views. Crazyness. And, of course,
with short form videos, you don't get paid as
much as long form videos, but that's another course
so we can go over. 2 million views
three months ago. We're looking at half 1
million views two months ago. Let's scroll down the page. God, even I'm getting excited. I'm not a minecraft guy,
but this makes me excited. Like, I see a
business opportunity. And in my case, here's
what I would do. If you're scrolling a
YouTube homepage and you see a niche that you don't really like that you don't really
want to make videos about, if you're making money
from another niche, use that money and pay people
on fiber or Upwork or find a Facebook group
that talks about that specific niche
and find people to make videos for to
make videos for you. You pay somebody five or
ten bucks in India or Pakistan. They make a video. They make a thumbnail
or you can make the thumbnail, Herve chos, and you can absolutely create a niche like this and
rake in the dough. And this is what I do with a couple of my
faceless channels. I have a couple of
faceless channels that I'm not really
passionate about. So I pay people in India, Pakistan, the
Philippines, et cetera, to make videos for me,
I make the thumbnails, of course, because I
don't really trust people to make my thumbnails. And I make money that way. So if you see an opportunity, if you see a niche that
you don't exactly like, but you see plenty of opportunity like
this 100,000 views, five days ago,
absolutely jump into it. Or at least at the very least, write the niche down and
get into it later when you have a little bit
more money to invest. Alright, let's jump to another
niche as the last example. There's a channel called Texone. So if you're in the
technique, and by the way, the Techniq is one of the
most profitable niches, not only with CPM, not only with Click
per thousand views, but also with the philia links. And I'm going to show you
what I'm talking about here. This channel Texone' not
really a YouTube channel. It's more of a channel
that sells products. So it's a channel that pretends
to be a YouTube channel, but it actually sells products. And here's what
I'm talking about. Videos, popular I want you to take a look at
his thumbnails because they are absolutely fire. Look, they're very easy. They're very
effective. They have a couple of elements,
and they're colorful. And a lot of them engage the curiosity
side of the human brain. Like, what is this
mechanical horse? Is this crazy shoes,
a crazy watch? What are these boxes? What's
inside? What is this bird? Is this bird, like spying on us? Was this made by the CIA? Like, nobody knows. Like, crazy. Look, whoever saw a treadmill? Underwater or this
little drone or, you know, a thing
for your gun in your car or a hidden port. This channel relies on the curiosity motion to
get people to click. And as you can see,
19 million views, six years ago, it works. When you entice the curiosity
side of people's brain, it opens the loop, and
they need to close the loop by clicking
on the video. 15 million views, six years
ago, 13 million views, seven years ago,
12 million views, six years ago, crazy NIS. VDIQ trending videos. Let's see what we got here. Nine days ago, half
1 million views, 900 views per hour. Perfect. Copy this if
you're in the technique. 17 hours ago, almost
2000 views, 800/hour. Ah, I wouldn't do this because
it only has 2000 views. 180,000 views 11 days ago, 554 views per hour. So copy the first one, copy the second one if you're
in the technique. But let me show you what I'm
talking about when it comes to making money with
these types of videos. Remember that I
said this channel is not actually a
YouTube channel, but it's basically an Amazon It's an Amazon affiliate
channel on YouTube. Here's what we're talking
about. Let's click on this video, for example. So there are channels that exclusively make videos to get
paid with affiliate links. Let me grab it. Let me
grab another example here. And how they do this
is the following. This channel or this
video in specific, talks about the ten coolest
tents in the world. And you watch this video,
and you're like, Wow, check out that tent
it attaches to a car or it comes with a
built in kitchen, or you can put that tent on top of your car or
camp on top of your car. And, you know, you're
watching this video, and it's entertaining for you. But what this channel
is actually doing is they're actually
selling products. And they're not
making these videos. They're taking these videos
from the manufacturer, and the manufacturer
wants channels like this to take the videos
because it's free promotion. So what the channels
basically doing, it's taking ten
different videos from ten different manufacturers
that make these cool tents, and he's editing
them together in Canva or Capcut and he's
uploading it to YouTube. When he uploads the video, he puts the links
in the description. For each tent, he has ten of the tents
in the description. And what this is doing,
whenever somebody says, Wow, cool tent, I would
love to have that tent. They come down in
the description, they click on the link. It takes them to the page. It takes them to the page
where the tent is being sold. Now, every time a tent is bought by somebody who
clicks on the link, this creator, Texone gets a portion of the
price of the tent. So he effectively
gets a commission. This is called passive income. Just like making ad
revenue on YouTube, you can absolutely
do this you know, learn about affiliate
links, and I do talk about this
in my other course. I know I plug my course a lot, shameless plugging, big
deal, deal with it. So this is how he makes
money, affiliate links. And this is another powerful way to make money on YouTube. It's creating a
channel like this, a tech channel and not
making your own videos, grabbing the videos from different manufacturers and
splicing the videos together. Uploading it to YouTube, putting affiliate links in the description and
making money like that. And I know plenty of people
who make a full time living, uploading other people's
videos to YouTube, putting affiliate links
in the description, and also on the
Pin comments down here and making money that way. So that's another cool way. But check this out. We're talking about
thumbnails now. I kind of sidetracked
with affiliate links. We're talking about thumbnails. We're going to click on videos. We clicked on VDIQ
trending videos. So I would take this. This is
the first idea that I would use. We would come here. We would go to the
VRIQ section up here. When it prints, we would
click on the thumbnail. We would download the thumbnail, and we would remake it. And also, what I
would do is I would find these products
in the description. I would contact the
manufacturer and be like, Listen, I want to
sell your product. Is it fine? And of course, you're going to send
you an email saying, Yes, it's absolutely fine. The more that you sell,
the more that we sell, the more money that we make, the more money that you make. So these people want
you to contact them. They want you to
sell their product. So that's just another way
to make money on YouTube. So we're talking
about technology. We're talking about gaming. We're talking about
the health channel. Any niche that you're in, find your competitors, add
your competitors. And if you have a
VDIQPaid subscription, you can come to this tab. You can click on Add Competitor. And if you don't want
to pay for VDIQ you can always subscribe to their
channel, turn on notifications. To see which videos
come out first. And in your subscribed list
on the left right here, you have all of
your competitors. So you can constantly
check up on your competitors in the
subscribed list here. So you can do that, or you can add competitors
through IDIQ. Guys, I highly recommend getting a VID IQ monthly subscription. It's only like ten or 15 bucks. Sometimes they
have coupons that, you know, give monthly
subscriptions away for five bucks. But I highly recommend that you get a VID
IQ subscription. It's going to help you grow your YouTube channel
exponentially so so much faster than you would you would grow it in the normal way. So VDIQ for sure, grab the VtQEtension, get ten or 20 different
competitors for your channel. At the competitors,
copy their thumbnails, remix it, remake
it. It's urgent. 7 hours ago, remake it now. One day ago, remake it now. Minecraft, 4 million
views, two weeks ago. You're two weeks too
late. Remake it now. It's urgent. It's a must
that you do this right now. Turn off your social media, turn off your phone, stop
paying attention to the losers. Stop paying attention people
in your comment saying, dude, why are you remixing
this comment? Excuse me. Why are you remaking
the thumbnail? What's your problem?
Why do you do this? Why do you do that?
Who cares? Block them. Remix thumbnails,
remake thumbnails, get inspiration from
successful people, hang around successful people. Be successful people. There's a phrase that goes, If you hang around
the barbershop, eventually, you are going
to get your haircut. And that's basically a
way of saying, Listen, if you hang around millionaires, if you hang around winners, if you hang around
successful YouTube creators, you are going to be a successful YouTube creator, as well. Stop paying attention to the people who don't know
what they're talking about. Hang around people like Texon, hang around the
Minecraft channels, hang around body Hub and the
successful health channels. Study what makes a viral
thumbnail. Study the colors. Check this out pink,
neon lights, green, blue, red, red, orange, orange, red, study
the viral colors. Study this course.
Watch this course two, three times if you have to. Contact me. I'll talk to you. Like bounce ideas off of me. I'm super passionate
about what I talk about. It's obvious that I'm
passionate about this. I want you to be passionate,
as well. Check this out. Yellow, yellow, yellow, blue. Check out those colors blue
and red, yellow with spikes. Crazy. That doesn't exist. That's probably
AI, but who cares? Fire, blue, red,
yellow, orange, yellow, red, pink, yellow, orange,
red, orange, green. You see what I'm talking
about? It's very simple. Take these thumbnails, copy it, remake it, remix it, be consistent, be habitual. You will be successful.
21. Putting It All Together: Build a Thumbnail System That Grows Your Channel 24/7: All right guys. So we are
wrapping up the course, and hopefully you learned a lot. Hopefully, you've
learned a lot about how the psychology and the subconscious mind of the average YouTube
viewer works. But not only that,
this can be applied to pretty much any
business in the world. If you start a business online, or you have a brick
and mortar store or you just want to market
your product in general, these tactics can
work extremely well. So they not only apply
with YouTube viewers, but also in real life situations as well and across
multiple businesses. So recapping what we learned. We learned about curiosity and how it is the most
important emotion when it comes to getting people to click on your
YouTube thumbnails. We learned that humans
are naturally curious and we need curiosity
in our lives. Whether we consciously
know it or not, we need curiosity, not only
to survive but to thrive. We learned about big bold text, enticing the curiosity,
emotion within people's mind. We learned about adding
weird and fantastical items. We learned about
arrows and emphasis on the thumbnails to point
to points of interest. We learned about
being very ambiguous. We also learned about adding expressions and
celebrity figures. Fear, which is another very, very powerful emotion, and we all need fear
in order to survive. It's a biological survival
mechanism within us. We learned about all these
different thumbnails. And I highly encourage you
to go back in the course and reread the course and
re listen to it because, like I said before, I
would rather you read one book 100 times than
read 100 books one time. And this is a phrase that has been rang throughout the years, and you need to be habitual
with your YouTube thumbnails. You need to get to the point where you know this like
the back of your hand. You need to not only know how YouTube thumbnails affect the psychology of
YouTube viewers, but I want you to as you are going through
your daily life, I want you to notice
these things, notice advertisements
and store windows, notice billboards,
notice commercials that come on through YouTube ads or when
you're watching Netflix or whatever
the case may be. I want you to
notice these things and not only notice them
but take note and study them and figure out how you
can bend and mimic and remix a certain commercial or a
certain advertisement or a certain YouTube thumbnail to your niche or your business. Because, again, this not
only applies to YouTube, but it also applies to marketing
and business in general. 30 motion would be desire.
We're talking about sex. We're talking about the
innate desire of people to, you know, want to see things
like this that are cute, cuddly money, status, fame, physical stature, six pack, butt, big arms, big legs,
whatever the case may be. Desire is another
human human emotion that resonates with
YouTube viewers. So if you have
plenty of desire in your thumbnails like
this, or you have money, or you have cars or
mansions or yachts or cute animals or cute babies
or get six PAC abs now fast, get a booty fast. You are likely to
get more clicks. Humor, fourth emotion, who
doesn't love a good laugh, fat man going down the slide, fat woman jumping in the water, guys stuck in the snow
and guys stuck on fence. But if your niche
is a health niche, gaming niche, you can always use the humor emotion and apply it to any
niche that you have. Arts and crafts, tech, sports, humor is always welcome in any niche and people love
a good laugh because, again, people are trying to forget about their
stressful life. A lot of people work, they come home and they just
want to unwind, watch some YouTube videos
and watch some funny videos. We talked about the
rule of Thirds, which is an important
psychology, hack, and trick in the
photography world, and it applies to
YouTube as well. Remember, drawing these
lines on your thumbnail, and overlaying
eyes and important objects on these lines and in
the corner of these lines. Mr. Beast does it,
Ryan Trahan does it. All these popular
YouTube creators do it to create a
psychological effect that makes viewers want to
click and that draws their eyes to certain
parts of the thumbnail, the most important
parts of the thumbnail. So I encourage you to dive more into this subject,
study the rule of Thirds. There's plenty of
YouTube videos on there. There's plenty of PDF
documents and free papers out there that will teach
you more about it. Like viral thumbnail fonts, our subconscious mind are drawn to certain trending fonts. These fonts are currently
trending on TikTok, Instagram, YouTube, Facebook, and social
media in general. Use them and save them in your Canva folder and
your Photoshop folders. Colors and contrast,
guys, very important. Scrolling the YouTube homepage. We want people to immediately
stop and excuse me. Colors and contrast are very, very important, as we
discussed in the course. When people are scrolling
the YouTube page, we want them to
immediately stop. We want our thumbnails to be
so bright and so colorful, just like animals and
birds in nature and lions and tigers and crocodiles
and, you know, bugs. Anything that's
colorful in nature attracts the eye
and gets the mate. The most colorful
animal in nature are the ones that procreate
and reproduce the most. It not only applies to nature, it applies to YouTube, but
it applies to marketing. It applies to clothes. It applies to makeup. You see women wearing
bright color makeup because they want
to attract a mate. The reason why
women wear rouge on their cheeks is
because rouge looks like ripe fruit because ripe fruit attracts animals
and it attracts humans. This is all going very, very deep into human psychology. But an easy way to
look at it is colors and contrast attracts
the eye of the viewer, especially when it comes
to YouTube thumbnails. So when people are scrolling the YouTube homepage and
they see something bright, they immediately stop
and check it out. Even if it's for a split
second, or a minute or two. Bright colors and
bright contrast, increasing the saturation and
increasing the vibrance in your YouTube thumbnails will attract the eye of the
average YouTube viewer. Zoom out rule, this is
for cell phone users. The majority of people who use cell phones are on excuse me. The majority of people who use YouTube use the platform
on their cellphones. They're on the run,
they're on the bus, they're in the car, they're in class. They're on the plane. So the majority of
people who watch YouTube watch it on your cell
phone, on their cell phone. And you can always
check out your YouTube analytics to see exactly where the majority of
your personal viewers are watching your videos. But chances are the
majority of them are watching them
on a cellphone. So always make sure you
zoom out Always make sure your thumbnails are attractive and they are visible at a very, very small size, that the
message is still clear, that the colors
are still bright, that expressions
are still visible. So always zoom out. If you design your thumbnails on a
desktop and they're large, always make sure you zoom
out and make them smaller to make sure that they
are still clear, concise, and visible to
your YouTube viewer. Remember this part.
Don't be this guy. Don't be the guy who
puts Peeps on pizza. Peeps do not belong on pizza. Hamburgers and french fries
do not belong on pizza. Peas and shrimp do
not belong on pizza. Stop trying to be original. Stop trying to design
and be imaginative and creative with your thumbnails and sit there and
think for hours. What kind of thumbnail will absolutely blow my viewers away? No, stop it. These don't work. Like I explained with Coca
Cola and Pepsi and iPhone and Netflix and
clothing companies and makeup companies and Amazon, all these companies copy
each other, just like Mr. Beast copies other
YouTube creators. Other YouTube creators copy Mr. Beast. Ryan Trahan copies Mr. Beast. Mr. Beast
copies Ryan Trahan. Popular YouTube creators, copy not so popular
YouTube creators. Not so popular YouTube creators, copy popular YouTube
creators, so on and so forth. It's the cycle of YouTube, and I encourage you to copy, as we've talked about
in this course, copying thumbnails
equals success. Success equals
copying thumbnails. I want you to remember this
and burn it in your brain. And I've said, burn
it in your brain like 80 times in this course,
and I'm habitual. And I sound like a broken
record for a reason because a broken
record makes money. Clear, concise, remixed. Thumbnails make money. Again, stop trying
to be original. Stop putting peeps on pizza. Stop putting hamburgers
and french fries on pizza. Stop. For Christ sake, stop putting peas
and shrimp on pizza. You want to be this guy or girl. Who doesn't love
pineapple on pizza? Well, a lot of people have
actually gotten to an argument with a friend the
other day about this pepperoni on pizza, sausage on pizza,
vegetarian items on pizza. And again, I know that I'm reducing it to something
very simple like pizza, but everybody loves pizza. Pizza is on every block in every city in pretty
much every planet, every universe, every dimension, if you believe that
kind of things. By the way, there probably
are different dimensions. That's a whole
different subject. Be this guy, be this guy. Be this girl. Be
the YouTube creator who takes somebody
else's pepperoni pizza. Excuse me, and puts
better pepperoni on it, puts better cheese, provolone,
mixed with mozzarella, mixed with feta, whatever
the case may be, keep it pepperoni,
keep it veggie, keep it pineapp,
but make it better. Make it not only look
tastier, but make it tastier. Number one rule of YouTube, always make your
thumbnails first because your thumbnails are the base of your YouTube video package. The thumbnails are the
base of the pyramid. And if you don't have a
strong base of a pyramid, the pyramid will collapse. So you always want to make sure you make your
thumbnails first, title second, and
then the video third. And then worry
about metadata and tags and keywords and
things like that. But always make your
thumbnail first. Make it before the video.
Remember this, guys. Remember what we talked
about in the course, scrolling the YouTube homepage, scrolling your
competitors channels, and finding thumbnails that
are trending in the moment, finding thumbnails that have millions of s that
are evergreen, that will last forever, that will pay you
a steady paycheck monthly because
they're evergreen and find thumbnails that
are trendy that will pay you immediately
massive amounts of money. So always make your
thumbnail first. Who's this? Who's that? Oh, my God. Who's this guy? They are the average
YouTube viewer. This guy looks frustrated, like he just got home from work. This woman's just
hanging out. This woman looks a little bit worried, like her boyfriend's about
to break up with her. This guy's happy like he just got a raise and he's
having a good day. These are average
people, just like you and me. We're average. But I want you to step up. I want you to be a little
bit above average. I want you to be this person. Who is thinking in the realm and above the
realm of this person. So this is the average
YouTube viewer. I want you to think above them. When the average YouTube
viewer scrolls the homepage, they're looking for stuff
to be entertained by. They're looking for videos
that will help them learn and become a better
version of themselves. Not you. You're different. You're in it for the
money. Or you're in it for the cloud or the fame. And if you're just in it
for the fame, it's stupid. Don't be like that.
Don't be stupid. If you're in it for the
fame and money, fine, but don't be on YouTube
just to be famous. That's stupid. Nobody does that. So be this guy. Be this guy. The guy who scrolls the YouTube homepage and
sees millions of dollars. With millions of views, he sees hundreds of
thousands of dollars. The more that he
scrolls, he sees millions and
millions of dollars. Don't be like these people. Yes, of course, in
your free time, you can always scroll
YouTube and get your dopamine boost,
your dopamine rush. That's fine. But I encourage
you. I implore you. To be this person, the person who thinks
outside of the box, the person who thinks above
the average YouTube viewer and thinks about money when they scroll the
YouTube pom page. They have a different approach. They have a different mindset when they're scrolling
the YouTube pom page. And again, not only on YouTube, I want you to walk around
your daily life in the city, in the suburbs,
around your block, wherever you live, I want you to walk and notice advertisements. Don't just see the
advertisement as a consumer. Notice the advertisements
as a business person. Take inspiration from
the advertisements. Take inspiration from
YouTube thumbnails. Take inspiration for
God's green Earth's sake from anything that
you see as far as ads and commercials
and thumbnails. Take inspiration from
them, because guess what? The more that you learn, the more money
that you can make. A couple more lessons that
I wanted to teach you, and I wanted to make
sure you really, really know this before you leave and go
back to your life. Human beings are not
creatures of logic. We're creatures of emotion. No matter how logic
we try and be, no matter how many labels
we try and put on a box, we just can't keep
that label on the box. We just can't because we're
creatures of emotion. Like, how many times have you explained to
your girlfriend, you know, something logic and it doesn't
make sense to her. Like, she uses her emotions.
The same thing with guys. Guys are extremely emotional, even though we're taught, for the most part,
not to be emotional. But everybody is emotional. Like, at the end of the day, when we lay our heads
on our pillows, we are emotional creatures. We think with emotion.
We're very emotional. We use our feelings
instead of using logic. And again, this is
like we're like kids. We're like little children
dressed up in suits. The suit is the logic, but our humanness
is the emotion. Like, no matter how
many suits we put on, at the end of the day,
we're not the suit. We're the human. We're
the mind of the human. We're the emotions and the
feelings of the human. We're not the logic. We're not the black and white.
We're the colors. And we are the
emotional tendencies, and we are the crying and the laughing and the
smiling and the happy and the frustration and
the depression and the joy and the awe
of this beautiful, beautiful world that we live in. We are this we are this. We are this guy or this
guy, we're all of them. So knowing that we're
creatures of emotion, you can take
advantage of the fact that people use their emotions
to click on thumbnails. And remember, we make decisions
in less than 1 second. 0.0 001 tenth of a second is how fast we make emotions on the YouTube page. So we're looking
for physical cues. We're not looking for titles. Remember, guys,
creatures of emotion, creatures of emotion,
creatures of feelings. No matter how logical
we try to be, no matter how much we
try and put things or people or situations or
experiences inside of a box, they will never stay in the box. They will always hop out and be emotional and wild
and crazy and free. And that's just the way
we are built and wired. Remember the thumbnails
that we covered? This one came from a
Mr. Bass thumbnail. Perfect. This one came from
a Ryan Trahan thumbnail. Nice. This one came
from this thumbnail, ASMR thumbnail. Again, good. And if these thumbnails
don't work on our videos, we can always change them up, change the character,
change the background, change the title, change the
color, change the contrast. Keep changing, keep switching, keep pivoting. I
need you to fail. I need you to constantly, constantly fail because
the more you fail, the more thumbnails that you
try, the more you will win. Michael Jordan
missed thousands of shots to make
thousands of shots. People look at Michael Jordan and they say to themselves,
He's so successful. He's talented. He
was born like that. He's an athlete,
blah, blah, blah. So whatever you want
to say about him. Yes. But what most people do not see is that Michael
Jordan missed thousands upon thousands
upon thousands of shots in order to make thousands of shots. The same
thing in business. Sometimes you must fail, one, two, three, four, five, ten times in order to get that one successful business
idea. Do not give up, guys. It's the same thing
with thumbnails. You have to make thumbnails.
You have to fail. There's nobody on
YouTube who has made thumbnails that
are 100% successful. It's just not possible and
it doesn't work like that. So get comfortable with failing. Make thumbnails.
Take inspiration. Try this thumbnail. If it
doesn't work, try another one. If that doesn't work,
try another one. Try, try, try and try some more. And there's a saying
that says, fail forward. When you fail, you're
failing forward. You're falling forward. So when you fall forward, you are two steps closer
to your goal. You fall a little bit more
forward, you fail forward. You're four steps
closer to your goal, so on and so forth, until
you get the million views, until you grab the channel that has millions of subscribers
and millions of views, and you're making
hundreds of thousands of dollars per month. That's your goal, and that's why you're
here to make money. Another thing that I want you to take away from this course is it does not matter if your video is mediocre.
It doesn't matter. The thing that matters the
most is your thumbnail first and your title second. No, I'm not telling you
to make crappy videos. I'm not giving you an excuse
to make ****** videos. That's totally up to you. Remember, if your
videos are bad, your retention is not
going to be good. When your video
retention is not good, the algorithm is going to recognize that, and it's
going to be like, Hey, listen, people are not interested in watching this
video all the way through, which means that they're
not watching our ads. When people do not watch our
advertisements on YouTube, it means that people are not buying products and YouTube
is not making money. When YouTube does not make
money, you do not make money. So again, there's another
course that I have that covers how to get
great video retention. But it's not really important in comparison to your
thumbnail and your title. But thumbnail first
and foremost, because people react
to emotions and people react to pictures, color, contrasts, expressions,
fear, curiosity, humor, desire,
expressions, et cetera. So that's first. Again,
video attention, SEO, metadata, keywords, tags, that's a whole different story. But if your thumbnail
is not good, you're not going to get any of the video attention
that you want. You're not going
to get any likes, subscribes, engagement,
nothing like that. So always remember,
thumbnail comes first. I hope you enjoy my course. I hope you learned a lot, and I hope my teaching
style wasn't too crazy. And I know sometimes I get
a little weird with it, but it's good because
I'm passionate, and I want you to be
passionate, as well. I want you to look at
YouTube as a business. I want you to see
millions of dollars as you scroll the
YouTube homepage. I want you to treat
it like a business. I want you to know that
YouTube is a base. YouTube is a structure in which to launch your
business empire, whether you choose to go
100% the YouTube route, or you choose to make courses
or affiliate links or drop shipping or brand deals or
sponsorships or all of them. And yes, you can absolutely be successful on YouTube without going to college or
without paying for a higher education,
because guess what? It's not the 1990s
anymore. It's the future. You don't need college to be
successful or to make money. I know people who have
bachelor's degrees, masters, and PhDs who are baroque they're still living with their mother
in her basement. I also know teenagers who are millionaires because they
made the right thumbnail. You see where I'm going
with this? It's possible. You don't have to
listen to society. Society tells you that you
have to go to college, you have to pay for
higher education. You have to go through the
system to be successful. It is bull ****. I used to work a ******
nine to five job. Maybe you work a shady
nine to five job. Maybe you don't like your boss. Maybe you don't want to wake
up every day and sit in traffic and go to a job
that pays you nothing, that pays you ****. I
completely understand. I was that same way.
I was overweight. I was depressed. I
was stuck in a loop. I was stuck in a rut, and
I was in the same job for like four years.
I finally quit. I started YouTube and I started other passive income
opportunities. And guess what? Every day it
feels like a vacation to me. It feels like a vacation to
me, and I'm super grateful, and I wake up every day
with a smile on my face, knowing that I don't have
to work for somebody else. I don't have to make someone
else's dreams come true. I can make my dreams come true. I can play my guitar
and write songs and create thumbnails and, you know, design things on the
unreal engine and design playstation
games and do what I want to do on my own
time because guess what? That's all we have is time. There's no other
valuable currency like time. You can buy money. You can buy experiences. You can buy cars.
You can buy houses. You can buy mansions and
yachts and all these things. But the only thing that
you can't buy is time. Time runs out extremely fast and you're not guaranteed
tomorrow. None of us are. I want you to stop working
at that ****** job. I want you to I want you
to not be miserable and I want you to live the
life that you want to live on your own time, travel the world, start a
business, start a charity, something, do something
for yourself, live your passion
and live your dream. You don't need my
other course to help you along your
YouTube journey, which by the way, it absolutely will, but you don't
need my course. I'm not going to shove
it down your throat. Because, like I said,
there are millions of free videos on YouTube
that you can watch. So you have virtually no
excuse not to be successful. You have to have the drive, and if you have the drive, if you have the motivation, and you're consistent
and you're habitual, you will be able
to quit your job. You will be able to start
making money on your own, on your own time, on your own terms, and you
can do what you want. Do not solely rely on YouTube. Yes, YouTube is a great
platform to make tons of money. But please, for Christ's sake, have multiple sources of
income, passive income, if you can, so that you
can do what you want, and these sources of income
pay you even while you sleep. No, I'm not going to try
to sell you affiliate this and drop shipping that and all the whatever the
Gurus try to sell you. No, go on YouTube on your own time and
do your own research. I highly encourage you to do so because one video can
change your life. One book, one audio book, one physical book, one mentor, one challenge, whatever
the case may be, you're one thing away from
being successful financially. I believe that you
should not only be successful in your finances, but also in your mind
and your body and your soul and your relationships
and your emotions. The whole package, the whole
package that goes together. I want you to do me a
favor if you don't mind. If you could please give
this course a review. It doesn't matter if you
leave one star or if you thought this course
sucked, please be honest. But if you thought it was good, please leave me a high review. When you leave me a good review, it helps the algorithm on whatever platform you're
watching this course on. It helps the algorithm find other students who are in a similar position
that you are. So, again, I hope you enjoyed it from the bottom
of my heart. Thank you. If my email is in
the description, feel free to send me an email. And I think that's it for now. Alright, guys, we'll see you
in the next one. Bye bye.
Skillshare Member
