YouTube Mastery: Build, Grow, and Monetize Your Channel from Scratch

1. Welcome and Course Introduction: Hello, everyone. Welcome to the first lesson of our complete YouTube course. If you don't know me yet, my name is Mateos Stangherlin. I'm a digital entrepreneur. I work with ecommerce in the import sector. I've been a content creator on YouTube for many years, and I'm also an investor in the financial market. Have organized this course into several modules. So throughout it, I will cover various topics from what YouTube is, how it works, how to choose a niche, creating and producing videos. Ways to make money with YouTube and much more with the aim of addressing all your questions. Any questions you have during the training, you can send me a message here on the platform, and I will provide all the necessary support. So that's it for this lesson. It was just an introductory lesson to explain how the YouTube course will work. I hope to have you with me until the end of this course. Make an effort to put into practice all the content that will be presented in this training. I'll see you in the next lesson. Thank you. 2. How YouTube Works: Now let's understand what YouTube really is, how it works, and how it compensates its content creators. Well, to start here on the computer screen, I've created this mind map to help us understand what YouTube is and how it operates. To begin with, let's understand what YouTube actually is. YouTube is a video streaming platform where users can watch, share and upload videos, functioning similarly to other streaming platforms like TikTok, Facebook, Instagram, and many more. However, YouTube stands out due to its vast content of long form videos and its integration with various monetization methods, allowing content creators to generate income in different ways. In other words, when we refer to YouTube, it is nothing more than a video streaming platform that works similarly to TikTok, but with different characteristics. On YouTube, it is very common to find long duration videos with full resolution, as well as short videos known as YouTube shorts. In other words, when we talk about YouTube, it is like a kind of social network for videos where you can watch, share and publish videos on the platform. Here on the YouTube homepage to show you more or less how the YouTube platform works. So here on the left side, this is the homepage. On the left side, we have several options. Here, we have the homepage, which is this specific page. The YouTube algorithm, mainly for you, the viewer, tends to recommend videos that you usually watch. For example, if you often watch Finance videos, the YouTube algorithm will only recommend channels related to the Finance niche for you. In my particular case, it's selected random videos because the algorithm doesn't know exactly what type of video I usually watch after all. I'm not logged into any account here. You try this with a connected account, you will see that on your YouTube homepage. Only videos related to what you usually watch will appear. Besides this option, on the homepage, we also have this shorts option. There will be a specific lesson only about short videos, but I will briefly summarize what shorts videos are for you. They are basically short videos, similar to those on the TikTok platform. So you can watch some videos as well as upload videos here within this option. We also have the subscriptions option. We won't be able to view this option now. But basically, in the subscriptions option, you'll see your history of the last videos you watched, your playlists, liked videos, and many other things. In addition to the library page, we also have this history option where your viewing history will appear. That is the last videos you watched here on the YouTube platform. If we scroll down here, we have other options in this Explore tab. We have trending, what is trending. It is basically the top trending videos on the YouTube platform. Here we have various topics, and now in the latest trending videos, we have these videos. If we select games, for example, the trending section will display topics related to games, specifically the trending videos on the YouTube platform on the day you're viewing them. What YouTube has done is further expand this explore option. When we go to Explore, we can explore videos on various topics. So we can view trending videos, shopping videos. When we click on shopping, it will show videos related to purchases. Also have music, movies and shows, live videos, gaming, news, and many other things. They've categorized content into specific categories. So when we use the Explore option, we can find trending videos on specific topics within the platform. Additionally, we have the option to search for channels. Just type here and click the search button to search for a specific channel. We also have the YouTube premium option, which is basically a subscription on the YouTube platform, where you pay a monthly fee of around 20 rays to watch videos without ads. Another advantage of subscribing to YouTube premium is that you can watch videos and listen to music completely offline. For some people, subscribing to YouTube premium might make sense, while for others, it may not. Going back to the left side again, we also have YouTube Music and YouTube Kids. YouTube music is essentially a music platform similar to Spotify, but in this case, it's YouTube's own music platform. We also have YouTube Kids, which is YouTube specifically for children. So if you have a child or a nephew, instead of them watching traditional YouTube, they can watch YouTube Kids. Finally, on this left side, we also have the settings option, which are your account settings. To access it, you need to be logged into your YouTube account. We also have a report history, a help option, and you can also send feedback to the platform. You want to suggest an improvement for the YouTube platform, you can send feedback, and if you need specific help or are experiencing a particular issue, you can click on Help and request support from YouTube. Besides these options, on the left side, we also have the option by clicking on the three dots. When we click on these three dots, we get additional options. Here, we have your YouTube data option, which shows your data on YouTube when you click on it. We also have the appearance option, which allows you to change the appearance of your YouTube platform. So I'm using the theme from my device, which is currently set to dark mode. I'll switch to the light theme, and consequently, my YouTube channel will have a completely light theme. Personally, I like to use the default theme, which is the device theme, a dark theme that I find better. We can also change the language of the YouTube platform. If you click here, you can change the language. We also have this restricted mode option, which will hide all types of videos recommended for viewers over 18-years-old. In other words, the algorithm will not recommend such videos to you. This can be a useful tool if you're a reaction streamer and want to avoid watching plus 18 videos live on other platforms. If you want to activate this option, just check this box, and there's no problem at all. Besides this option, we can also change the location on our YouTube channel. So I'm currently set to the United States location. We also have this option for keyboard shortcuts, which will show you some basic keys that you can use on the YouTube platform. I'll click the Dismiss button. And to wrap up, we have the settings option, help, and the option to send feedback. In summary, the YouTube platform is basically this, a platform that functions like a kind of television with various channels publishing videos daily, and it's one of the most accessed platforms in the world. YouTube pays its content creators through advertisers. For example, let me click on this video by a YouTuber named Mr. Beast, and we'll see that there's an ad playing before we even watch the video. So this advertiser is paying to host this ad on the YouTube platform, and YouTube will pass a portion of that payment to the content creator. Now we can see the content creators video right after the ad. To better understand how content creators are compensated, let's go back to the mind map I created for you. Well, returning to our mind map, let's understand how YouTube compensates its content creators. Content creators on YouTube are paid in various ways, one of which is through the YouTube partner program, YPP which allows creators to earn money from ads displayed on their videos. Monetization on YouTube is paid directly by advertisers to content creators. Of course, YouTube retains a percentage of the amount paid by advertisers and content creators receive their share. The compensation you receive on YouTube is not fixed. It depends heavily on the number of views you get throughout the month. So if in a certain month you have a lot of views, you'll most likely receive a good amount. In the following month you don't get as many views as in the previous month, obviously, you'll receive less. Therefore, your income varies and is not fixed depending on your performance on the platform. Additionally, there are other ways to earn money through the YouTube platform. To start, the first way I've already mentioned is through ads. The main way to make money on YouTube, where creators receive a share of the revenue generated by ads shown before or during their videos. The second way you can be monetized on YouTube is through superchat and super stickers. In other words, during live streams, viewers can pay to have their messages or stickers highlighted in the chat. Also have YouTube Premium, where part of the revenue from YouTube premium subscriptions is shared with content creators whose videos are watched by subscribers. There's also the channel memberships function. Viewers can become channel members by paying a monthly subscription to access exclusive benefits. And finally, the last way you can generate revenue through YouTube is through merchandising, where creators can sell branded products directly through the platform. Throughout this course, I will delve deeper into these income streams available on YouTube. Again, I emphasize that the compensation you receive on YouTube is not fixed. It depends heavily on the number of views you get throughout the month as well as other external means. I in a certain month you have a lot of views, you'll most likely receive a good amount. If in the following month you don't get as many views as in the previous month, obviously, you'll receive less. Therefore, your income varies and is not fixed depending on your performance on the platform. So that's it for this lesson. I'll see you in the next one and thanks. 3. How YouTube’s Algorithm Works: So guys, in this lesson, we're going to understand what the YouTube algorithm really is and how it works. To begin, I'm here on the computer screen with this mind map, and we're going to understand what an algorithm actually is before we even get into how it works. The YouTube algorithm is a complex system of rules that the platform uses to decide which videos will be recommended to users. It analyzes a variety of factors such as watch time, engagement, likes, comments, shares, users watch history, and much more. The goal is to personalize the user experience by showing videos that are most relevant and interesting to each person, helping to maintain user engagement and satisfaction on the platform. In other words, when we refer to the YouTube algorithm or better yet, algorithms in general, we're talking about sets of rules that most platforms follow, whether it's Tik Tok, Facebook, Instagram, or even YouTube itself, to recommend videos to users. YouTube, like other social networks, operates based on an algorithm that is not much different from TikToks. Most of these social networks function through algorithms because the longer a user stays on the platform, the better it is for them. For example, YouTube has an algorithm designed to keep users on the platform for as long as possible. Ah, Matthias, I didn't quite understand what an algorithm is. I'll give a basic example. If you go to your YouTube account into the Shorts videos tab and start watching a few videos based on the videos you've already watched, the YouTube platform will begin recommending videos, similar to those you've previously watched. That's an example of what an algorithm really is. And, Matheus, why do I, as a content creator, need to know about the YouTube algorithm? The simple reason is that by producing content for the platform, understanding exactly how the algorithm works gives you a better idea of how to create the best possible video to make it go viral. That's precisely why it's important to understand how the platform's algorithm functions. So how does the YouTube algorithm work? Let's go down here. The YouTube algorithm uses a complex set of rules to suggest videos to users, analyzing several factors to determine the relevance and quality of the content. In other words, the YouTube algorithm doesn't rely on just one rule to base itself on when recommending a video to others. It has a whole set of rules behind it. Remember the example I gave about watch history. Based on the videos you watch on the platform, YouTube itself will start recommending videos similar to the ones you've watched. Are also other sets of rules that apply. If, for example, you don't necessarily watch the entire video, but you engage with it by liking, sharing, or even commenting, the algorithm may understand that this is a type of video you enjoy and start recommending similar videos to you. Even the videos where you have a higher watch retention, the algorithm will recognize that this content is interesting. Even the videos where you have a higher watch retention, the YouTube algorithm will recognize that this is a type of content you're interested in and will start recommending similar content. Continuing, I've separated various sets of rules that the platform uses to recommend your content. To start, the first rule, which is very important for you as a content creator to follow is watch retention, and what exactly is watch retention? As the name suggests, watch retention is one of the most important factors that influence the YouTube algorithm. Basically, it refers to how long viewers spend watching a particular video. There are two main types of retention that the YouTube algorithm considers. So when we talk about watch retention, we're referring to how much time you spend watching a particular video. If hypothetically, you publish two videos on the platform and one of them has a low retention rate while the other has a high retention rate, the video with the high retention rate will be viewed positively by the YouTube algorithm, and it will start recommending that content to other people with similar interests. When we talk about watch retention on YouTube, it has two main aspects. The first aspect is retention in the first few seconds. In other words, the YouTube algorithm values the retention of the first few seconds of a video. If viewers remain engaged in the initial moments, it signals to the algorithm that the content is attractive and worth showing to more people. Is a very important point for you to know because before you even start the entire process of creating your video, you should think about how to capture attention in the first few seconds to ensure good initial retention. It's crucial to grab as much attention as possible during the first seconds of the video. It's natural for retention to drop as the video progresses, but the first few seconds are key to securing a view, and the algorithm will recognize if the content is indeed interesting to recommend to others. The other aspect of retention that the YouTube algorithm also considers is overall watch retention. In other words, retention throughout the entire video is also important. Videos that are watched until the end indicate a high level of interest and are more likely to be promoted by the algorithm. As I mentioned, retention in the first few seconds of your video is very important, but ensuring high retention until the end of the video is even more crucial for the algorithm to understand that this type of content is relevant and to start recommending it to others. This is one of the sets of rules that the YouTube algorithm relies on to recommend your videos to other people. The second set of rules is the click through rate known as CTR. What exactly is that? The frequency with which users click on the video after seeing it in their recommendations. High CTR suggests that the title and thumbnail are attractive and relevant to the audience. How does this work in practice Matheus? Well, I'm here on the YouTube homepage where we see numerous videos. The CTR or click through rate, as the name suggests, is basically the number of clicks your video receives. For example, if we open the YouTube homepage, various videos from different YouTubers will appear. This counts as an impression of the thumbnail. If you click on the video, it will slightly increase the channel's CTR. And consequently, the YouTube algorithm will also start recommending that YouTubers channel due to an attractive title or thumbnail. Of course, it also needs to have good watch retention. If you combine these two characteristics, the platform's algorithm will start recommending your content even more. How can I get a higher click through rate on my videos, Matthias? Well, one tip I can give to increase your CTR or better yet, the click through rate on your videos is to put a lot of effort into your thumbnails. Create eye catching thumbnails to attract more people to click on your videos. A practical example we can use involves two YouTube channels that publish similar content. The first channel created a thumbnail that wasn't very appealing, resulting in a low CTR. Meanwhile, the second channel made a very attractive thumbnail related to the video and as a result, achieved a high CTR or click through rate. The YouTube algorithm will analyze these two videos and start recommending the content with the higher click through rate. Therefore, this is a way to use the click through rate to your advantage. Always strive to stand out by creating more attractive thumbnails than your competitors so you can achieve a higher CTR on YouTube. Another factor we should consider regarding how the YouTube algorithm works is the user's history and watched videos. What do you mean, Matheus? I didn't quite get that. Well, basically, the YouTube algorithm uses a channels search history, views and recently watched videos to suggest relevant content that aligns with the user's interests. This is a metric that we can't fully control when it comes to the YouTube algorithm. Based on this factor, for example, if you watch videos from a particular YouTube, the YouTube algorithm will start recommending videos based on your recent search and viewing history. So let's say you've been watching videos related to finance. The YouTube algorithm will begin recommending more finance related videos to you. In addition to watch history, there's the engagement factor, which is very important for the YouTube algorithm. When a video receives many likes, comments, and shares, the algorithm understands that it's high quality and interesting content, increasing the likelihood of it being recommended to other users. This is also a crucial factor that the YouTube algorithm considers when recommending your videos to others. That's why throughout the video, it's helpful to ask for likes, comments, subscribers, and shares to further boost the platform's algorithm. There are appropriate times and ways to ask for engagement during the video so that it's not annoying and even makes the process fun. Another important factor that benefits the YouTube algorithm is SEO. When we talk about SEO, if you're not familiar with it, it stands for search engine optimization. In other words, using trending keywords and hashtags can increase the visibility of your content on YouTube. This allows your video to be more easily found when users search for specific topics or trends on the platform. In other words, good SEO work can enhance the algorithm's effectiveness in YouTube's search engine. If someone searches for a particular video and your video has strong SEO with good keywords and hashtags, it will have greater visibility in YouTube's search engine. This is a crucial factor for increasing your views even further. In summary, understanding how the YouTube algorithm works and the important sets of rules for getting your video recommended will give you a different perspective on how to create the best video on the platform. 4. Mastering YouTube Studio: So everyone, in this lesson, I'm going to explain what YouTube Studio is and how it works. To begin, let's refer back to that same mind map I presented to you earlier about YouTube, and I'll explain what YouTube Studio actually is. YouTube Studio, as the name suggests, is a tool for content creators to manage their channels, videos, audience interactions, analytics, editing, comment management, and much more. Offers a centralized platform for creators to efficiently monitor and improve the performance of their content. In other words, when we talk about YouTube Studio, we're referring to the YouTube for content creators, where we can publish videos, configure our videos, manage our channels branding, and use many other features. To access YouTube Studio, I'm here on the YouTube homepage, and the process to enter is very simple. I'm using a channel that I've specifically reserved for these lessons. You'll click on your logo after creating your channel. It's worth noting that if you don't have a YouTube channel yet, there will be a specific lesson teaching you how to create a Gmail account along with a YouTube channel. But it's a very simple process. So after creating your channel, these other options will appear. You'll click on YouTube Studio, which is the environment for content creators entirely different from traditional YouTube. Inside YouTube Studio, we have numerous tools, and right away, we can view the channel's statistics. Here, we can analyze the current statistics of our channel. For example, this channel has around 3,080 subscribers. In the last 28 days, we've had a total of 259 views and more than 2 hours of watch time within those 259 views. This channel has few views, mainly because I haven't been publishing videos on it. I'm not yet sure if I'll continue with this channel since it's a Minecraft channel. In fact, I'll open its homepage so you can see it. It's a Minecraft channel I created where I publish several shorts. In the short section, I'll select the most popular videos. Some of my videos reached over 20,000 views, 10,000 views, and so on. It's basically a channel I created as a test for something bigger later on. During this testing period, I managed to gain a total of 3,080 subscribers. Obviously, some people unsubscribed because I haven't been publishing videos, which is understandable. Here, right at the start, we can see the channel's statistics. In addition, we also have the performance of the most recent video, where we can see the number of views the video has received. For example, 51 views the click through rate CTR, which I mentioned in the lesson about the YouTube algorithm and the average watch time. Another very important metric is the average watch time. If this metric is close to the length of your video, it means you had a great average watch time. Besides these options, we have the YouTube Newstab published videos where we can see the entire history. Below that, we can see the most recent subscribers. By clicking on CAL, we can view all the subscribers, the number of subscribers these people have, and the date they subscribe. Going back, we also have the option to view the most recent comments where we can see all the comments on our videos. If you click on the Seymour button, for example, it will open the comments tab where you can respond to your subscribers. In this case, it's set to show comments I haven't responded to yet. If I uncheck this box, it will also show comments I've already replied to marked with a heart or taken some other action on. It's very important to maintain a certain level of interaction with your audience so that they become loyal to your channel. Returning to our YouTube Studio dashboard, we have these other options below the channel statistics. By clicking this button, you can access your channel's analytics. For example, we're in YouTube analytics, where we can view more detailed metrics about our videos and our channel. There will be a specific lesson on this tool, but I'll show you a bit of how it works. Initially, in the channel statistics, we have an overview where we can see the views from the last 28 days, the watch time of our videos, and also the number of subscribers. In the last 28 days, for example, I lost a total of ten subscribers. Some days, I gain subscribers, like on this day when I gained one subscriber and on another day, I gained another one. In terms of views, YouTube shows a graph of the performance of our views. Scrolling down, YouTube displays your top content during this period, meaning the content that generated the most views in the last 28 days. Matheus, can this period be changed? Yes, it can. If we select the last 90 days, a larger graph will appear because I was publishing videos during that period. We can change the month to view another period, such as February. When applying this change, we can see that in February, I had a total of 11,000 views, 116 hours watched and gained 65 subscribers. I didn't publish many videos in February, but if we scroll down, we'll see that the top content has already changed, displaying other videos. If I change this metric, for example, to January 2023 and apply it, another metric will appear because I was also publishing videos during that period. We can view another month like December Remember to first select the start date, then the end date, and finally click on Apply. In December, for example, I had a total of 152,000 views. This was the month when I published the most videos on this channel. As I was very focused on the performance of this test, I received many views, watch hours, and gained a lot of subscribers, totaling 1,400 new subscribers just during this period. During this time, one of my videos had 21,000 views. Within your main content for this period, another video reached 20,000 views and so on. Besides the overview option, we also have the real time option, which is essentially YouTube Analytics, providing up to date information about your channel. For example, the current number of subscribers is 3,080. If this number increases, it will automatically update just like the number of views in the last 48 hours, which is currently 19. Below that, you can see the most watched videos during this time frame. At the top, you can see a bar chart showing the times when your subscribers are most active in watching videos. Scrolling down, you'll see the most recent content similar to the YouTube Studio dashboard. In addition to the overview, there's also the content option. In this tab, you can view even more detailed metrics related to your videos. For example, you can see how many people liked your videos during a specific period out of a total of 11,000 likes, I gained 1,000 hundred subscribers. It's important to note that many of them subscribed during a period when I wasn't publishing videos. There are many other metrics available. Scrolling down further, you can see exactly where your channel's views are coming from. For example, under how viewers found My Shorts videos, 94% of these views came from the Shorts feed, representing the majority of views. Next, are views generated through YouTube search, the Channel page, and other sources. This function allows you to know exactly where your video views are coming from, which is essential for further optimizing the process and gaining more views. If you click on traffic source, you'll see the external sources that generated views, such as an unknown website that generated only 0.1% of the traffic, which is really low. I also generated views through WhatsApp Google Search, YouTube, and Mozilla Firefox. In the search option, you can discover which keyword terms most helped people find your content. For example, when clicking on YouTube search terms like Minecraft, Naldino, Sonic shorts, and so on appear. If you click on suggested videos, you'll see the videos where your video was suggested to others. Obviously, I had few views through suggested videos, so this metric isn't very relevant to me. Conclude, we have the playlists option where we can see which playlists generated the most views for my channel's videos. Additionally, we have other options here like seeing who chose to view our content. In the case of shorts, this can be considered a form of CTR because the video is shown in the person's feed. For example, 289,000 people saw the video in their feed, but what really counts as a view is who chose to watch the video. Out of all the people who saw the video, 52% chose to watch it. Going back up, we can switch these metrics from content to video. It's important to highlight that videos and shorts are entirely different things within the YouTube platform. But, Matheus, isn't it all video? Yes, it's video, but the YouTube platform considers videos and shorts as distinct categories. For short videos, shorts, we'll see the metrics for the shorts, and in the video option, we'll see the metrics for the videos during that period. For example, I had a total of 41 impressions, which resulted in 15 views. This gave me a click through rate, CTR of 31.7%, which is considered very high. I would say that this is an excellent CTR, and I also had an average watch time of 1 minute and 38 seconds. Would need to analyze the video length to determine if this is really good. But with such a high click through rate, CTR of around 31%, it's an excellent result. It's important to note that this rate may have been influenced by the low number of impressions. If there were more impressions, the CTR would likely be slightly lower than 31%. In the all option, we can find all the metrics, such as which types of videos had the most views, which generated the most subscribers and so on. In the A tab, we can find metrics for almost everything, such as the types of videos that generate the most views, the most subscribers, the most published types of content, where visitors find my channel and average daily views per published video. To conclude, in the content option, we have impressions and how they generated watch time. In this case, I had a total of 11,000 impressions on my content, and about 36% of all my content was recommended by the platform to other people, which is very good. Below, you can see the click through rate CTR across all my videos. My click through rate is good above 10%, which is considered a great rate. Additionally, I can see the views from impressions, which totaled six oh six. It's worth noting that since I had a lot of views, these were generated by shorts and regular videos. Shorts don't generate impressions, so consequently, I didn't have that many impressions on my videos. If I had published more regular videos, the number of impressions would likely be much higher. Finish, we also have the metric for average watch time per impression. In my case, the average watch time is relatively high, which is positive. We also have the audience option. Within this option, we can access detailed information about our audience. For example, we can see which channels related to the content we publish are most watched by our subscribers. At the top, we find data on returning visitors to the channel, unique viewers, and also the number of subscribers. Scrolling down, we can analyze which videos most increase our audience. YouTube shows the videos that generated the most subscribers, as well as a metric on the content your audience most frequently watches. Since I'm not currently publishing videos, this metric isn't displayed for me. Further down we find information about the top regions that watch our videos. For example, 58% of the views come from Brazil while the rest come from other countries. But, Matis, how are you getting views from other countries? Basically, this type of content doesn't require me to speak to be published. I'll even show you one of these videos. It's content that simply plays music and shows an action, which consequently generates views in other countries. Additionally, in the subscriber watch time metric, we see that non subscribers tend to watch much more, accounting for about 99.5% of the views while subscribers watch less. I believe this metric turned out this way because it was the first month of my channel, so most of the views came from non subscribed people. You can also see if people are watching your videos with or without subtitles. Finally, we have a metric for the age and gender of our audience. Of my entire audience, 54% are male and 45% are female. Further down, we can see the average age range of the audience that most frequently watches our videos. Returning to the search option, there are other available features. This option is very useful, but it's not yet fully functional here in Brazil. If this tool improves, I'll create an exclusive lesson just about it. However, it's a very good tool because it allows you to track the search volume for a specific keyword, especially keywords in English and in other countries. Back in our YouTube Studio dashboard, we find other options. For example, we can analyze the statistics of a specific video as well as view comments. You already know how to view comments, but to see the statistics, just click on Access Video statistics. This takes us to a page similar to the channel's analytics, but focused on a specific video. Here you'll find all the information such as views, watch time, and subscribers. In the reach option, there's information about the audience's interaction with the video among other metrics. I believe there's no need to explain each metrics function in more detail. Turning to YouTube Studio, we have the content option where we can manage all the videos we've published on the platform. On this page, you can set whether the video will be private, unlisted, or public. In my case, I prefer to keep my videos public because there's no reason to keep them private. If you check the selection boxes, you can also make bulk changes. For example, by clicking Edit All videos, you can make bulk edits, such as adding a default description to all videos. In my case, I won't do this, but this function allows you to add a common description to all videos. If you want to monetize all your videos, you can also do that collectively. For example, if you monetize your channel now, you could check all the boxes, find the monetization option, and enable it for all videos without having to do it manually one by one. You want to add all videos to a playlist, you don't need to do it manually either. Just click on AD, select the desired playlist, and apply it to all videos. In the more options section, you can delete all videos, but I won't do that. In the restrictions option, it will show if any video has restrictions such as music, country or other issues. In the date column, you can see the publication date of the videos, along with the views, comments, and the percentage of likes and dislikes on your videos. Are numerous other options available, such as editing. If you click on Edit, you can configure and customize your videos. This includes selecting and filling in a title, adding a description, and either inserting a custom thumbnail or using the default YouTube thumbnails. You can also set the video to be public, private, and so on. Additionally, you can edit subtitles, add video cards, and adjust other settings. An interesting feature is setting the audience type, specifying whether the content is intended for children or not. If you click the Show More button, even more options will be displayed. If your video is sponsored, you can check this box to indicate that it is a sponsored video. Below, you can add tags and many other things. You can complete the entire video editing process here. Still within this screen, we have the analytics for our video, which I've already shown you and also the editor option. In this case, it's YouTube's own video editor. Personally, I don't know anyone who uses this tool. We also have the options for comments and subtitles if you want to add subtitles to your videos. If the video has received any copyright restrictions, whether for music or misuse of specific content, it will appear here. In my case, nothing appears because I'm not violating any rules. Further down, other extra options will be displayed. Leaving our video, we also have the community function. For example, the community tab allows you to enter a specific channel. I'm going to access a friends channel called Jaqinho Dog, who has a Minecraft channel. Once in his channel, I click on the Community button. The community is basically a tool where you can interact with your subscribers. He makes posts and engages with his subscribers. So here in posts, for example, all the types of posts I've made on my channel will appear, and there will also be an option to create a new post. I'm going to create a practical post. Within my channel, I click on Community and can create a post. I'll write hello everyone and click the Post button. I want to publish an image, I can select that option or even create a poll among other things. I'll post this and see how it looks. Hello, everyone. If we refresh the post page, my post will appear. Hello, everyone. In my case, I'll delete this post because there's no reason to keep it active since this is a test channel. Going back, we also have the playlists option. All the playlists you've created on your channel will be displayed. Additionally, there's a newly launched tool called podcasts, which can be interesting if you focus on the podcast niche. It provides full support for setting up your playlist and more. In my case, this tool won't be very useful. Continuing with the YouTube Studio overview, we have the Analytics option, which I've already explained earlier, so I'll skip this part. Comments option has also been explained. We also have the subtitles option where we can set up subtitles for our videos. Here, all the videos will appear with subtitles either in draft or already published. If you started creating a subtitle and didn't finish it, it will show up as a draft, so there's no need to worry. To customize a subtitle, select the specific video and the language in which you intend to add the subtitle. I'll select Chinese as an example. I've added Chinese to configure my subtitle. To configure it, we need to set up the title and description of how the video will be displayed to those who speak this language. This involves a translation process which can be done using Google Translate or even ChatGPT, for example. In the subtitle section, click the ad button and start typing the subtitles manually. If you already have the subtitles ready, you can upload the file. We have two options that are disabled because this is a music video and there is no spoken content. Consequently, these tools will remain disabled. But they are YouTube tools that perform the automatic subtitle insertion process in your videos as well as automatic synchronization. In other words, YouTube's AI automatically syncs your subtitles to the correct timing. Returning to YouTube Studio, we also have the copyright option, which I've already explained. I'll explain again. This option is where if you have any restrictions on your videos, whether for improper use of music, images or video, you will receive a notification here about copyright. If you receive a strike on your channel related to copyright, the notification will appear exactly here in this tab. Since I'm in compliance, nothing appears for. Additionally, we have the monetization option. Here is where you can activate monetization for your channel. In the specific lesson on monetization on YouTube, I'll explain how the monetization process works and the different income streams you can generate on the platform. I'll give a brief spoiler. How can you monetize your channel? Are two ways to monetize. The first is traditional monetization, where you need to reach a minimum of 1,000 subscribers and achieve a total of 4,000 watch hours across all your videos in the last 365 days, meaning within a one year period. Once you reach this number of views in the last 365 days, along with the goal of 1,000 subscribers, your channel will be eligible for monetization. It's important to note that the 4,000 watch hours metric is only valid for traditional videos. Shorts do not count toward this metric. The watch time is only valid for traditional videos, and this allows you to activate monetization for your channel through watch hours in the past year. Another way to monetize your channel is through shorts. However, this metric is a bit high. You need to reach 10 million views in the last 90 days. Although this goal seems high, it's not too difficult to achieve, considering that shorts are heavily promoted by YouTube. Algorithm pushes these videos more frequently, allowing you to get a lot of views and grow even faster. After following some of these two rules, you just need to complete the remaining steps such as verifying your account and setting up additional security configurations for your channel. Make sure to follow the community guidelines, especially regarding copyright and comply with some of these checkboxes. You can submit a request to YouTube itself where they will review your channel. This process usually takes about one to two days. After they review your channel, you will receive a response and your channel can become monetized. That's basically how the monetization option works. Now, on another channel, this is my main channel, which is already monetized. The monetization tab looks entirely different. We have the ads option where ads are enabled on my videos. These are all the videos where ads are activated, including ads on shorts videos. In my case, since I don't publish Shorts videos on this channel, there are no stats related to Shorts videos. There is also the channel memberships option where we can find the total number of members on our channel. YouTube membership program allows you to build a kind of community within the platform. Members pay a certain monthly fee for their subscription. I personally charge 0.26 per month as a symbolic fee. I don't have many members, mostly because I haven't been publishing many videos on this main channel. Currently, I have only one active member. This is the revenue generated in the last 28 days just from that one member. If we look deeper, we can see which videos generated the most new memberships, which can help you gain even more members. This allows you to identify which type of video attracts more memberships. There's also the option for supers. This supers option includes superchat and super stickers, essentially donations that you can receive on your videos. I've received numerous donations, and it would be interesting if YouTube provided specific metrics for these donations. There's also a merchandise option where you can add a store to your channel and other features. That's basically how monetization works. Additionally, we have the customization option where we can customize our channel. Here we can personalize playlists, videos, channel trailers, and featured videos for non subscribers. We can also configure the channel's branding. It's possible to create a logo, a banner, and even add a watermark to videos. There are also advanced details we can add to the channel, such as changing the channel name and the handle, which is a kind of username for the channel. You can also add a description for the channel, set up links, and contact details. The contact details option is very important as it allows potential sponsors to reach out to you via email. These contact details will be found in the about section of your channel. Additionally, there's the audio library option. There will be a specific lesson just on this tool. In short, it's a tool where we can find royalty free music completely free within the YouTube platform. Another option to conclude the lesson is in settings, which are the advanced settings related to your channel. Will be a specific lesson where I will set up our channel using this Advanced Settings option. In the YouTube dashboard, we also have the Create option. Here you can upload videos, go live, create new posts, create a new playlist, and even start a new podcast. For example, if you want to upload a video, simply click on the Upload Video button. You can drag the video into this option or click the Select Fils button to choose the video you want to publish. After selecting, you'll proceed with the configuration process. That's how the YouTube Studio platform works. I hope you enjoyed this lesson. See you in the next one, a big hug and thank you. 5. 2 Paths with YouTube: One of the first things you need to know when you're interested in becoming a content creator is that there are two paths. What do you mean, Matheus? I don't understand. There are two paths you have to choose from depending on which direction you intend to take with your channel. These two paths are nothing more than timeless content and timely content. What do you mean by that? What on Earth are you talking about? When we refer to timeless content, we're talking about content that regardless of when someone watches a particular video, will still be relevant to them. This is nothing more, nothing less than a timeless video. Can you give some examples of timeless videos? For example, tutorial content tutorial videos are certainly timeless, because regardless of when someone publishes a tutorial video, it may still be useful to someone watching it many years after its publication. This is an example of a timeless video. Other examples of timeless videos include content related to stories, documentaries, channels about series, movies, cartoons, anime, and gaming channels, whether in the form of gameplay or videos related to the history of the game itself, there are countless other types of content that we can highlight as timeless content. In other words, when we talk about timeless content, we're referring to any type of video that you can publish and it will remain relevant in the long term. Regardless of when someone watches it, the video will still be valuable to the viewer. This is timeless content. I like to use an analogy for timeless content as a seed because you always reap the benefits in the long term. Had numerous YouTube channels, and one of them focused solely on timeless content. I had the mindset of posting a daily video, and the analogy I used was, I'm planting a seed today. Then after about a year, my channel was monetized. The videos I was posting daily continued to bring in even more views for me, and consequently, my channel was monetized. It was generating a great income simply from doing nothing. This was because the type of content I was focusing on was timeless content. So based on my analogy, I was planting seeds and overtime reaping the rewards. On the other hand, timely content, as the name suggests, is the kind of content that lasts for only a short period. Do you want some examples? Videos related to news driven by a certain hype around the news you're covering are the kind of content that usually lasts between a day and at most a week. In other words, only during that period will people watch your video. This is, in fact, timely content. As it's the type of content that will last for a short time. For example, if you're working in the gaming niche and a specific game is released, you could make a video about the announcement of that game's release. This would be timely content because after the game's release, people won't have a reason to watch your video. Another example could be if you have a channel about the Geek world covering series, movies, anime, and many other things. And then a particular series announces that it will have a new season. You could make a video related to the announcement of this new season and share your thoughts on what might happen, for example. And in this case, you'll only gain views until the season is released. After the release, people won't have a reason to watch your specific video. So when we talk about timely content, it's the type of content that functions like a wave, and as a content creator, you have to ride the waves that come your way daily. And, Matthias, you titled this lesson as two paths. Should I choose a specific path to follow for my channel? Not necessarily. A channel is only truly good when it combines both of these paths. From the moment you manage to merge your channel with both timely and timeless content, it's even better for your growth as a content creator. Of course, there are various YouTubers who only follow a single path. There are YouTubers, for example, who focus solely on timely content like news, while others focus on timeless content, always aiming for the long term. Deciding which path you want to follow with your channel depends on your niche. In some niches, it's beneficial to work with just one path. In other niches, for example, it's beneficial to combine both paths. You can work with both timely and timeless videos. A practical example, I have a friend who has a finance channel and publishes three videos a week. Of those three videos, two are timeless content aiming for the long term, and one of them is timely content, which is hype driven. Matios, where does he get the content ideas to publish videos every week? When I show you how to come up with content ideas? I'll show you some strategies, but to give you a brief spoiler, it's a good idea to pick up on news or events related to your niche as a content creator and make a video about it. The great thing about focusing on both paths when you're a content creator is that with timeless content, you're planting seeds for the long term. With timeless content, you're gaining even more subscribers. In the short term, you tend to grow and gain many subscribers during the high period of that news or event, for example. It's even great to ride as many waves as possible related to the niche you intend to work in. So that's all for this lesson. These are the two paths every content creator needs to know. I hope you enjoyed this lesson. I'll see you in the next one. A big hug and thanks. 6. Finding Your Niche on Youtube: How to Define and Validate a Niche: Now that you understand the two paths a content creator should take, in this lesson, I'm going to introduce you to something very important. What a niche really is, the importance of defining your niche and the characteristics needed to define a niche for your YouTube channel. So I'm here with this mind map. To start, let's understand what a niche really is. A niche is a specific area that brings together a group of people with common interests and needs. For example, someone might create a channel dedicated to topics like vegan cooking, makeup tutorials, fitness tips, financial education, or even specific video games. Of these niches serves an audience of people looking for specialized content and relevant information on particular subjects. In other words, when we refer to the word niche, we're talking about a category of content that focuses on a group of people with common interests. We have niches for gaming content, history, movies, and series, and so on. You're thinking about becoming a content creator, whether on YouTube, blogs, Instagram, or numerous other social media platforms, one of the first questions you should ask yourself is what niche? Or rather, what type of content do you aim to work with? If you create a profile and produce content without defining a niche before even starting, it will confuse the algorithm of your profile, limiting your growth. And, Matheus, what are the advantages of defining a niche? I've outlined some advantages in the mind map to describe the benefits of defining a niche before you start producing content. The first advantage I've noted for you is greater authority and expertise. What does that mean, Mathias? By focusing on a niche that you enjoy and have knowledge about, you can become an expert in the subject. This not only increases your credibility but also strengthens the trust of your audience. Over time, you can become a reference. And when people search for this type of information, they will find your content in that specific niche. In other words, this is one of the main advantages of defining a niche as a content creator, the likelihood of becoming an expert and further improving your credibility in a particular subject. Let's suppose hypothetically that you really like history, already have a deep knowledge of it and decide to become a content creator on YouTube, Instagram, or numerous other social networks. You start posting your first videos, and over time, you'll become an expert on the subject, further enhancing your credibility because you're working in a niche with which you're already familiar. Another advantage of defining a niche as a content creator is less competition. What do you mean, Mathias? I don't get it. Why would defining a niche result in less competition for me? Here's the thing. Choosing a specific niche that you enjoy and have knowledge about allows you to become an authority in that subject. This reduces your competition because when you stand out in a specific field, the competition becomes less relevant. After all, those who provide high quality, unique content in a specific niche naturally stand out. Other words, by defining a niche that you like and already have some knowledge in and by producing high quality content, the competition will be greatly minimized. You'll be delivering higher quality content, and any competition that arises will be quite irrelevant to you as a content creator. That's why I emphasize this point so much. One of the most important things you should do before even becoming a content creator is to ask yourself, what is the best niche in which I can Excel? When you choose a specific niche that you already have some knowledge of and can dive deeper into, gaining credibility, it can provide you with less competition in content creation. The final advantage I've highlighted in defining a niche as a content creator is a stronger connection with your audience. By focusing on a specific niche that you enjoy, you'll establish authority in that niche and create a direct line of communication with your audience. This makes people more interested in your content, creating a sense of community, increasing engagement, and fostering follower loyalty. This is one of the significant advantages of defining a niche as a content creator, because by becoming an authority in a specific niche, you improve your connection with your audience and build loyalty among followers who will watch all your videos simply because you're a reference in that particular niche. So these are some advantages you'll have by defining a niche before starting the content creation process. But, Matthias, how do I choose a niche? Scrolling down here, I've outlined some characteristics you can use as a basis for choosing a content niche to work in. One of the first ways is by selecting personal interests. Do you go about this process? I've noted three steps you can follow. The first is to make a list of your likes and interests. Write down what you enjoy doing, the types of content you consume the most on the Internet, whether on YouTube, Instagram, Tik Tok, or other social media platforms. This will help you identify niches where you have greater affinity. Working with a type of content that you like and are already comfortable with significantly increases the probability of becoming an authority in that particular area. That's why I recommend this approach of listing your personal interests and likes to potentially create content. Another way to choose a niche is by asking others do you do this in practice? Friends and family can give suggestions on types of content that suit you. They may notice skills or interests that you haven't recognized. This is interesting and can be a useful exercise before defining a niche. Ask people close to you who know you well, and they can suggest types of content you could work on. You can note down these suggestions, even if you don't follow all of them. But this exercise, combined with the list of personal interests and likes, can be very helpful. Wrap up the topic of personal interests and preferences, the last approach I'd recommend for choosing a type of content is to reflect on your experiences. Areas where you've already had experience or intend to study can be promising niches to start as a content creator. Your personal experience can add a unique perspective to your content. This means you can start producing content in a niche where you're already an expert or in a niche you intend to delve into an explore. A practical example is a close friend who had an interest in finance and economics. Always worked in a different field and never really delved deeply into economics, but he started creating content based on the knowledge he had about finance and economics, and as he dug deeper into the subject, he gained credibility. He didn't initially know much about the topic in depth, but he started with what he knew. As he produced content, he continued to delve into the subject, further enhancing his authority and credibility in the niche. This is one way to choose a niche, selecting interests, personal preferences, possible experiences you've had, and experiences you plan to have. Make a complete list of the niches you've identified and choose the one that's ideal for you. Another way to choose a niche is by identifying market trends. You can observe competitors by analyzing other content creators and niches you're interested in. This can provide insights and give you a sense of trends in that specific niche. Watching international content is also an interesting strategy because often trends in specific niches start in other countries and take time to reach your country. Exploring international content can give you a holistic view, or in other words, an out of the box perspective, helping you anticipate trends that haven't yet arrived in your country. Happens frequently. Many niche and sub niche models first emerge outside your country before reaching the national market. When you watch other content creators abroad, you can anticipate possible trends that might arrive here. An example of this is the type of react content or reaction videos. This style of content wasn't very popular here in my country, but was already quite common in other countries. However, in my country, this content gained popularity, especially during the 20 pandemic, when the react content style expanded even. This is an example of a content niche that started abroad and then gained momentum in the national market. By watching content from other countries, you can bring trends that are already popular there to your own country. Another practical example is the drop shipping market, which involves selling products without the need for inventory. This business model, along with the related content niche started abroad. Imagine if you had already been studying the international market and knew about drop shipping becoming a pioneer in this subject in your country, that would be very beneficial for you, both in terms of authority and market opportunities. The last method I use to identify market trends and choose a niche is by analyzing hashtags. You can take your list of interests and personal preferences and search for hashtags in each corresponding niche to analyze metrics and gain insights not only about the niche as a whole, but also about sub niches within that specific niche. I talk about sub niches, I'm referring to subcategories within a larger niche. For example, in the gaming niche, we have several sub niches like game react videos, gameplay, game stories, game story summaries, among others. So sub niches are basically subcategories encompassed within a specific niche. But what are the characteristics you can use to define a niche and start producing content? There are a few characteristics I've outlined. The first is choosing personal interests, as I have already mentioned. Other words, choosing a niche that you enjoy and already have some knowledge about will allow you to produce content with greater affinity, which is crucial for success. One of the most important aspects to consider before defining a niche and starting to create content on YouTube, TikTok, or various other social media platforms is to choose a specific niche that you truly enjoy. After all, working on something you love brings much more satisfaction and affinity. If you start producing content in a niche you're not really interested in, it's likely that you won't feel as motivated. But if you choose a niche that you genuinely like, your dedication will be much greater which will be reflected in the quality of your content. This is exactly why it's essential to define a niche that you appreciate. Another important aspect when choosing a niche is to observe the hashtags related to that niche. Analyzing hashtags and the most popular videos within the niche helps you understand what is trending. When you search for hashtags in a niche that interests you, you can identify not only the most popular videos and trends, but also understand which content style is performing well and assess whether it's worth investing in that specific niche by also analyzing the level of competition. Another important characteristic in choosing a niche as a content creator is to create test videos. Before launching an official profile, validate the niche. Create parallel profiles to test your niche and videos and publish these videos on these alternative profiles to validate both the niche and the content. Before launching your official profile, you can check whether the chosen niche is truly promising, as well as evaluate whether the content you're producing is relevant to the platform. Validation is optional, depending on the person, niche, and video style. If the video is of good quality and ensures good retention, both initially and throughout the video, as well as good engagement, it indicates that it's suitable content for the platform. During testing, if your video has all these characteristics, it might even go viral on the test profile. If that happens, you might need to turn the test profile into an official one, which has happened to me a few times. I published some test videos on a profile, and at one point, one of those videos went viral. Within a week, it reached 100,000 views and kept growing until it hit 6 million views. That video was crucial in helping me monetize my profile, as it helped me reach the minimum number of followers and views required in the last 30 days. Initially, my intention was for that profile to be just a test, but with the video's success, I ended up turning it into my official profile. The last aspect, while not exactly a characteristic for defining a content niche is a piece of advice. Be flexible and willing to adapt to the niche you choose. Your interests and the market can change. So it's important to always be open to adjusting your niche as needed. Strive to evolve and adapt to changes in the chosen niche because otherwise, you might fall behind. I've seen cases of major YouTubers with millions of followers who didn't adapt to new trends and ended up losing relevance, even with a large number of followers videos no longer get many views because they fail to adjust to the new market demands. 7. Popular Niches to Grow on Youtube: Previous lesson, you learned how to choose and define your niche before starting content production. In this lesson, I will present some niches where you can stand out. Perhaps among the niches I'll present, you'll find one that sparks your interest. I've divided this list of niches into two parts. First, we have the successful niches you can explore with a personal profile, and then we have the niches for dark channels. We'll have a specific lesson about dark channels, but to give you a preview, a dark channel is a type of channel where you don't need to show your face to create content. The realm of Dark channels, there's also a wide variety of successful niches where you can Excel. Starting with successful niches for personal profiles, I've highlighted the vlog and lifestyle niche. In this case, these are videos where you share your daily routine, day to day experiences, and other similar content. Videos in this style can be interesting for you as a content creator on YouTube. Another very interesting and timeless niche is gaming, where you can create gameplays, game reviews, and other related activities. We also have the education and learning niche in which I've specialized. You can create a YouTube profile with an educational focus, sharing your skills in video form, whether it's in programming languages, languages, mathematics or other areas. This is a very promising niche. I've come across many nutritionists on Instagram and even on YouTube who produce educational content. I've also found physics teachers, IT instructors, and other educators doing the same. This might be an interesting niche for you to explore. You can build your authority in this field and eventually work on selling digital products among other possibilities. There is also an educational sub niche, which is tutorials and tips. You can create profiles on YouTube and other platforms with the goal of creating tutorials and instructional videos. On YouTube, when you enable monetization, there's a membership feature where you can produce exclusive content for members and you might even sell this type of content. The monetization lessons, I'll show more about this feature, which can be a great source of extra income for you. In addition to selling video lessons, you can produce content related to tutorials, tips, tricks, and other topics. This is a niche where you can also become an authority. Just like in the educational niche, if you dedicate yourself, you can even become a reference in the field. These are some niches I've selected for you to use as a foundation for your personal profile. Now, if you want to build dark channels, what are the best promising niches? I've compiled another list of promising niches, and among these niches, I have some faceless channels that generate passive income for me every month on YouTube. For those interested in creating faceless channels on YouTube, you can explore the podcast clips niche, which is very promising. If you take these podcast clips and edit them well, you can further increase the contents engagement. It can be very interesting and promising. In fact, on one of my YouTube channels, I have a profile dedicated exclusively to podcasts. I don't make clips from just one specific podcast, but from several based on a specific niche of people regardless of the podcast type, many podcasts allow you to create clips to publish on YouTube, Facebook, Instagram, and even other platforms. It's also possible to make clips from videos such as streamer live streams and regular videos. Many YouTubers and other content creators allow you to create clips. I have a close friend who makes clips from live streams for an influencer and has a profile with about 70,000 followers. He earns a good monthly income from YouTube monetization. In addition to the platform's monetization, he sells digital products on these profiles. In the lesson on alternative ways to make money with YouTube monetization, I'll explain in detail how you can do this. I spoke with this friend, and he mentioned that in some months, the sale of digital products generated much more income than the monetization of his YouTube profile. Another type of profile you can develop on YouTube is football clips. I have a cousin who runs a football clips channel that generates many views, allowing him to monetize on the platform. Besides these mentioned niches, you can also develop dark profiles focused on movies, series, soap operas, cartoons, and motivational clips. Come across many of these profiles, both on Instagram and especially on YouTube. They are motivational profiles that take clips from podcasts, movies, series, and other types of content and use them to motivate others. This type of profile can be very effective for selling digital products. There's also a subcategory within dark channel niches related to football. You can create a profile exclusively for football news on YouTube, providing concise news updates. You can narrate the content yourself, use a narrator, or even a voiceover AI tool, which will cover in an additional lesson to handle the narration without needing to use your own voice. Are also faceless channels that show before and after transformations of famous people, such as singers, actors, journalists, among others. This is a faceless channel niche that, depending on the approach, can be very successful. Another niche for faceless Channels is movie and series summaries, which falls under the subcategory of movie and series clips. This is also a very promising niche for monetization. Lastly, we have the game clips niche where you can take cut scenes, gameplay footage from other content creators, or even from your own gameplay, edit them, and re upload them on YouTube. This type of content can also be very successful. 8. Creating Your YouTube Account and Channel: Hey, everyone. Welcome to another module of our complete YouTube course. In this module, I'll be showing you how to create a YouTube channel from scratch and how to set up this channel properly. Alright, so here I am on the computer screen on the YouTube homepage. Let's create a channel from scratch. The process is actually very simple, so you're going to go to YouTube. Next, you'll click on the sign in button, okay? Here, we'll need to log in with our Google account. But Matheus, I don't have a GM account. No worries. If you don't have a Gmail account, you'll click on the Create Account button. If you already have a Gmail or better yet a Google account, just sign in with your Google account. All right. In my case, I'm going to create an email from scratch. So I'll click on Create Account. Then click on for myself to continue. Here, you can fill in your first and last name. You can even put the name of your YouTube channel. There's no problem with that, so I'll put complete YouTube course and click the Next button. Next, you'll enter your date of birth. I'm going to enter a random date the exact day I'm recording this video, so I'll put June June 25, and for the year, I'll just make one up. Let's say 1999, since I know this will be an email I won't be using. All right, folks, here we have the gender option, and you'll select if your gender is female, male, prefer not to say or customize. I'll select male and click Next to continue. In this part, you'll choose your email address. If you already have an existing email, you can enter it here. Since we don't have an email and are creating one from scratch, you'll click on Create a new email address. My new email address will be exactly this. Complete course, Um 82 agmail.com, and I'll click the next button. In this part, we'll create a password for our YouTube channel. So I'll enter a password here. Done, I've entered the password. Here you'll fill in the password and then confirm it. Next, you'll click on the next button to continue. We'll land on this page. On this page, you'll enter your phone number to complete the confirmation process. This step in the account creation process is optional, but for some people, it might be required. I would say it's a very important step to enter your phone number, because if you ever lose access to your email, you can recover it through your phone number. So I'm going to enter my phone number and click the next button. You'll receive an SMS code on your phone number to confirm your Google account. At this step, there's an option to add a recovery email. The recovery email serves the same purpose as the phone number to make your account more secure. If you ever forget your email password, having a recovery email or phone number will allow you to recover your account easily. In my case, since this isn't an account I'll be using, I'm going to click the skip button. Next, we'll need to confirm some terms from the YouTube platform. Check these two boxes, then click the Create Account button and wait for the process to load. All right, everyone, now we've landed on this page. We now have our YouTube account connected. This would be my homepage. So we've got our YouTube account. And with this YouTube account, I can now subscribe to channels, comment, like, dislike, and do countless other things since I've already created my YouTube account. However, this doesn't necessarily mean that I've created my channel yet. To create your channel, it's a very simple process. You'll click here and then click on the Create a channel button. This is the procedure. If you already have your Gmail account and you just logged in, you'll start from this point and click the Create a Channel button. Here we'll be selecting an image, a profile picture for our YouTube channel. In the lesson about channel customization and branding, we'll be working on this point specifically. Next, we'll set a name for our channel as an identifier. This is exactly where I'll create my YouTube channel. Let's say I'm going to create a gaming channel on YouTube. So I'll put my name as Matheus Games, a pretty generic name, but that's the name I chose. It's a good idea to choose a name that's unique and stands out. All right, I'll enter Matheus Games altogether. Done. Here you have an identifier which works like an Instagram or TikTok handle. In this case, it would be a sort of username. So I'll enter 43 us Games. Instead of using A, I'll use a four, and instead of using E, I'll use a three, and this username is actually available. I'll click Create Channel after filling in all the details, and that's it. My channel has been created. Matheus Games is now set up. If I click here again, there's an option to view your channel. We'll land on this page. If we click here again, we'll find YouTube Studio. So inside here, as I've already shown you, is where everything works in practice. That's basically how you create your channel on the YouTube platform. 9. Advanced Channel Settings: Alright, folks, after you've created your channel on the YouTube platform, we need to proceed with the customization and branding of your channel, which basically involves creating a logo and a banner. So you're going to click on the customization button within YouTube Studio. Next, you'll click on branding. This is exactly where we're going to personalize your channel. We'll be selecting a profile picture right here on this page. Here, we have the option for an image and a banner. This is exactly where you'll choose an image. So that's it, folks. That's basically how you can personalize the branding of your channel. So that's it for this lesson and thank you. Just kidding, if it were another content creator, their lesson might end just like that. However, in this specific lesson, I'm going to show you how to do this process in practice where you'll learn how to create a logo for your channel, a banner, or even a watermark, whether it's a profile picture, a logo, or a banner. You can use some editing software like Photoshop, for example, as it's one of the software where you can create a logo for your YouTube channel. However, we're not going to use this software to create a logo and a banner. Ah, Matios, can I select a picture of a character, a photo of myself or many other things for my channel's profile picture? Yes. You can definitely choose a photo of yourself, a character, or many other things. There's no problem with that, but if you want to create a logo from scratch, that's fine, too. Since this is a gaming channel, specifically the one I'm setting up, perhaps a logo with letters wouldn't work very well, but I have other ideas. The platform you'll be using to create our logo is Canva. So you'll access the link in the resources section and then click on the Create a Design button. Alright? Here, we have the option to search, and you'll type in YouTube profile picture. YouTube profile picture already appeared below. I'll select this option, wait for the loading process, and we'll land right on this page. On this page, a blank page will appear along with numerous templates for YouTube channels. So we have logos from other people that we can use as a reference. Here's the logo for this specific channel. Logo is circular because YouTube channels use circular profile pictures. So in this case, you'd need to insert an image of yourself where the image should be circular. Here, we have numerous logo models that we can use as examples. Look, this logo here is a great example for my channels niche, which is related to gaming. There's also this other logo here, which is a person's logo. You could use a photo of yourself and make some personalized adjustments to the image of this other channel here, which is just the profile picture with this girl and many other models we can use to create our logo. So I really like this specific logo. I'll just make a few minimal adjustments to this logo. I really liked it, so this will be the logo. I'm going to make some adjustments to it. But before I do that, let's go over some of the steps. If you go to the design section and search for a specific design model, you can select your channel's niche, and various models related to that niche will appear. Search for the gaming niche to continue. A variety of images will appear that we can use as the base for our YouTube channel profile picture, right, folks. However, in my particular case, I won't be using these other models, so I'll stick with the one I've selected. I'll click on the elements button and we'll add some additional elements here. I'll type in PC to see if I can add a new computer graphic or I might type gamer. Continuing on, we see various graphic elements related to gaming. I have this model here, but I won't use it. I'll just use it as a base to build my logo from scratch. So I'll click the ad page button. You can certainly use the logos and templates available within the Canva platform, but in my case, I'll create a logo from scratch, right? So you'll see in the elements section, in elements, you'll search for the niche you plan to focus on for your YouTube channel. Let's say you're working in the culinary niche. You'll search for culinary and various graphic elements will appear that you can use to create your logo related to the culinary niche. This example applies to other niches as well. So in my case, I'll search for gamer, and numerous graphic elements will show up. The first thing I'll select is a background image, a background image to use in my logo. So I'll type in gamer background, which would be a background photo related to gaming. Let's take a look at some gaming related backgrounds we could use. Let me try typing in cyberpunk background and see what options come up. Various backgrounds appeared. Now I'll type in smoke background. This would be a smoky background, a type of background. It's quite interesting to use this background. It's a great background. So now I've already selected a background for my YouTube channel logo. I'll go back to elements and search for gamer. I've searched for gamer, and now we'll select the graphic elements. I'll click on the CA button, and various elements will appear that we can add to our YouTube channel logo. For example, I'll insert this particular logo here, take this logo, make a few minor adjustments, then center the image exactly. In the text option, I'll add text below by selecting add heading. I'll type in my channel name Matheus Gamer. All right, I'll change the font here, click on it. I'll select the Montserrat font, which is a font that I even recommend you use. Additionally, I'll change the color of this text. I'll make it white like this. I'll edit the text to say Matheus gamer or something like that. Okay, folks. Now, I'll click on the Effects button. You can do the same. And within this effects option, you can add some effects to your text. In my case, I'm going to add a neon effect, which is a very interesting effect to use in my YouTube channel logo. It will look something like this. I made some adjustments to my logo, and it will look exactly like this. I'll reduce the size of this image a bit, right? I'll go back to design and select this circular template. Okay, everyone, I'll take this exact model and then we'll copy it. All right, so we're going to scroll down here to delete the image of this guy. Let's copy just these two images. You'll select both. Hold down Control Plus together. Select both images, both the text and the image. You customized. Selected both with Control Plus. Go to the second image, which would be page two and paste it with Control plus V. Your text will be transferred there. You just need to make a few minor adjustments. Okay, folks. This doesn't mean you're going to use this model. Just make some minimal adjustments. I'll make a very minor adjustment here. I'll reduce the size of my image a bit since a YouTube channel image is circular, and we need to be careful about that. I'll place Matheus exactly like this. It looks something like this, right? So we'll go back to our main image. I deleted it and you'll copy the exact model you made, select both with Control plus C, go back to the main page and see how it turns out. Will look exactly like this when you save this image because you use this circular part as a base. When you upload this image to your YouTube channel, it will already be perfectly aligned with YouTube's platform guidelines. For example, I'm going to delete these other images. Then I'll click the Share button to save this image. Click the Download button. Next, you'll choose the JPEG or PNG format. I'll leave it set to PNG by default. Then you'll click the Download button to download your image and done. Image has been downloaded and I now have a logo for my YouTube channel. I'll select this image, click the Upload button, and here we'll select exactly where we downloaded the image. I think I made some minor adjustments, just to center it as much as possible for our YouTube logo. And it looks exactly like this. I'll click the Done button. Next, you'll click the Publish button, and that's it. I'll click the Access button. Next, we'll continue, and our YouTube channel logo is now set. And how do we create a banner for our YouTube channel? The process is similar. You'll go back to the Canva homepage. Then you'll click on Create a design and type exactly this. YouTube channel banner. Land on this page again where numerous banner templates will appear that you can use as a base to create your own. Here's an example of one banner. We go back. We also have other banner models like this one and so on. I'm going to do exactly the following. At this stage, I'm going to select a pre made banner template to build my specific banner. So I'll be using this particular banner as a base to create mine, but I'll make some minimal adjustments. I'm going to copy this background. You select it with Control plus C. Then I'll go back, select the background of the banner, and either paste with Control plus V or delete the current background and select a new one. I'll make some adjustments to this image. Edit the background, click on Edit photo, then click on Adjust, lower the brightness a bit, reduce the contrast slightly, and increase it a little. Obviously, I should reduce the shadows a bit, increase the black tone a little or even better like this, as I've customized it, right? Here the name is different, and I'll change it to Matheus Gamer. Change the font, click here, and you can select any other type of font. But in my case, I'll be using Montserrat. Alright, this is the font I'll be using. We'll lower this a bit, center the text, and increase its size slightly, okay? It looks more interesting this way. I'll take the same logo and insert it here as well. This logo will be placed roughly here or here. I'll leave it right here at this spot. I'll just change the color of the subscribe part and the game controller logo to match my channel's logo. And that's it, folks. Our channel banner turned out exactly like this, okay? More or less like this. Save your banner. After personalizing it, click on share again, then click on Download. Here, you select the same format, delete these other models so they don't download together. I only want to download the specific banner I created. Click on Download, wait for the download process and done. Our banner has been downloaded. I'll go back to YouTube. Select the exact banner image that I created with you. Then you'll need to center this specific part. All right? Click on Done. You need to center this black part exactly. Click Done to continue. Then click the published button and wait for the process to complete and done. Our banner and logo have been created. I refresh the page so you can see exactly how it turned out. So this would be my profile picture, and down here would be my banner. And if we click on the Visit channel button, our channel looks exactly like this with our profile picture and the banner we just created using Canva. Obviously, this was a pretty simple process for us to create the branding personalization for our channel. So that's more or less how you can create a logo and banner for your YouTube channel. 10. Channel Customization and Branding: Guys, after you've customized the branding and created a banner and logo for your YouTube channel, I'm going to show you how to make some advanced settings within your channel. I'm here on my computer screen, on my channel's homepage. I made some changes to my main logo, just some minor adjustments, mainly to the text. It turned out like this, and to fill in and perform the advanced settings process for our channel, you're going to click on the YouTube Studio button. We'll land on the YouTube Studio page. Next, you're going to do exactly the following. Click on the Settings button. Here, we have numerous advanced settings related to our YouTube channel. Have this option here called default Units, where you can change the currency you'd like to view within YouTube Analytics. Personally, I like to leave it in US dollars, but I'll show you how to change it to Brazilian Ras. For example, on my main YouTube channel, I'll click on the Settings button and change the currency to RAs. I'll change it to Ras by selecting Euro, right? I select it here, click the Save button, and done. The currency conversion will switch to Euro. Set a more recent date here, so I'll change it in my Google analytics to the month of September, for example. It looks like this for the revenue this month. I published many videos, and that's exactly how it appears. I came back to my channel, the one I was configuring. I'll keep the currency in dollars, okay? It's important to note that this setting is only visual. It doesn't mean that the amount you'll receive will be in As. When you receive payment through YouTube Adsens, it's in dollars, and automatically, when that amount hits your bank account, it's converted to your country's currency or even stays in dollars. It doesn't mean you'll earn the exact real values shown here. We also have this channel option, which is a very important this option, you'll make the following setting. Under country of residence, you'll select the country where you're publishing your content. It's very important that you select this option. I'll put the United States here. The keyword settings option is where you'll configure some SEO settings, meaning you'll insert some keywords related to the type of content you intend to publish. Will be a specific lesson just about this keyword option. But to give a brief overview, basically, you'll insert some keywords related to the niche you plan to work in. For example, my niche is a gaming channel, so I'll put in games, press Enter, and add names of some popular games, too, like Resident Evil four, God of War. Can also include the names of popular YouTubers related to the niche you intend to work in. You can add sub niches and many other things as well. For example, I'll add sub niches like gaming blogs, game reviews, and so on. It's important to only insert keywords related to the niche you're working in on the YouTube platform. After configuring this, click the Save button, okay? I'll go back to settings again under channel. Additionally, we have the advanced settings option where you can make some configurations. For example, through this option, you can specify if your content is for children. This option is relevant if you're creating content for kids. For instance, you can mark that your content is for children. In my case, I'll select the option. No, this channel is not made for kids. This means the content is for everyone, but not specifically for children, okay? There's also the option to link Google Ads accounts. This option isn't of much interest unless you want to run ads on Google Ads to further promote your channel. Personally, I won't be using this option, but if you want to, you can link your channel to your Google Ads account here. Additionally, we have the automatic transcription option. Transcription, in case you are not aware, is a YouTube feature that shows your video script as the video plays. For example, I'll select a video from a YouTuber and see if it has transcription enabled. Seems this YouTuber has transcription enabled, so you click on the three dots and select Show transcript. It will display something like this. It's been a while since the Super Mario movie hit theaters and so on. This would be the entire video script or rather the video transcript. This is an option you can enable or disable so that your audience can view the transcription of your video. We also have the option to disable interest based ads. If you select this option, personalized ads based on viewer interests or remarketing won't be displayed on your YouTube channel. Disabling this option isn't ideal because when you do your YouTube channel may generate less revenue, so it's up to you. Additionally, we have the clips option. If you want to allow your viewers to create clips from your videos, you can enable this option. In case you're not familiar, a clip is when a YouTuber allows viewers to create short clips from their videos. You can click on the three dots and select clip, then create a video based on a specific part of the original video. This type of clip can be shared on your channel. Moreover, we also have this option for other settings and even for removing content from YouTube. This option here to manage your YouTube account allows for some more advanced configurations regarding your channel. For example, within this page, you can create an additional channel or you can click on notifications to adjust various settings for your YouTube channel. Additionally, we have this option for video playback settings. Here, you can configure how you prefer to watch a particular video. There's also the privacy option where you can choose to make all your playlists private. For example, if I deactivate these two options, my playlists and descriptions would be visible to my audience. In my case, I'll keep these two options enabled. It's an important feature to personalize your channel further since it won't show which channels you're subscribed to or the playlists you've created over time, such as a playlist of videos you liked. Type of playlist won't be visible to your audience if you check this box. Additionally, we have the connected apps option where you can connect a specific app if you want. There's also the billing and payments option, which is more for cases where you plan to make purchases within the YouTube platform. In advanced settings, you'll find your user ID and channel ID, as well as the option to move the channel, meaning you can transfer this channel to another email or account. There's also the option to delete the channel, which involves more advanced configurations for your YouTube channel. If we go back to the feature eligibility section, you'll see options that should be enabled on your YouTube channel. For example, standard features are automatically enabled, allowing you to upload videos, create playlists, add collaborators to those playlists, and add videos to them. In other words, the basic functionalities within YouTube. Intermediate features, you can upload videos longer than 15 minutes, add custom thumbnails and conduct live streams. To access these features, you need to verify your phone number on this YouTube channel, which is essential if you plan to become a content creator. You must have all the necessary tools enabled within YouTube. The final configuration for advanced features allows you to dispute copyright claims on a particular video more quickly, create daily live streams, upload multiple videos daily, create more YouTube shorts daily, embed your live streams on other platforms and use external links in your video descriptions. Last option is particularly important if you want to include links to external sites in your videos. It's crucial to have this option enabled, as it also qualifies you to apply for monetization on your channel. It's very important to ensure that you activate these three feature levels, standard, intermediate and advanced on your YouTube channel. In addition to advanced settings, we also have the option for upload defaults. Here, you can configure a default template for your video uploads. For example, you can set an automatic title, description, visibility, and tags for all future videos you publish. The description setting is particularly useful because you typically use a consistent description for most of your videos. You can create a standard description here that will apply to all your future videos, requiring only minor adjustments for each new video you upload. Also have the visibility option, which I prefer to set to public. And in the tag section, you can add some tags, not necessarily all related to the specific video you plan to upload, but tags related to your channel and the type of content you usually post. This option works similarly to the keywords feature within your channel. Here, you'll fill in the keywords in a summarized way. These are the keywords that will represent your videos. This process can greatly assist you in optimizing SEO within your channel. Example, in this tag section, you'll add a few keywords related to the video and niche publishing. Then when you're actually uploading that specific video, you can make some changes and add even more tags to the video. Beyond this basic information option, there are advanced settings where you can further configure your channel. These settings also allow you to fine tune your videos. One such option is automatic chapters. This feature enables you to add chapters related to your video and you can choose to enable or disable. Additionally, there's the licensing option, which you can set to YouTube's default license, providing copyright protection for your videos within the platform in the standard way. For the category, you can select the type of category that usually applies to your videos. In my case, since my channel is about games but also falls under entertainment, I'll choose entertainment instead of games to reach a broader audience. There's also the subtitles certification and Language Option. Here you'll select the language of your video so the algorithm can understand which country or audience your content should target. Next, we have the language of the title and description. You can also set this to Portuguese, Brazil, or the country where you intend to publish the content. I'll mark this as well. In the comments section, you have four options to manage your comments more effectively. For example, the first box allows all types of comments on your videos, including offensive comments, spam, links, and so on. The second option lets you hold potentially inappropriate comments for review. I prefer to keep this option enabled, along with the third option, which is a stricter approach, but currently in Beta. The time you're watching this video, this tool might be fully functional. I recommend keeping both of these settings enabled. You also have the option to hold all comments for review, meaning every comment would be reviewed by you before being published. Lastly, there's the option to disable all comments on your videos altogether. So I've already made the advanced settings on my channel. I'll click the save button to continue, then click on Settings again. We also have this option here. Within the permissions option, I can perform some tasks that can help me in the process of outsourcing my YouTube channel management. For example, I can invite other people to have limited control over my channel. Of course, they won't have full control. But if I click on the Invite button, I can invite an editor who can only upload videos for me. For instance, let's say I outsource the editing process. I can add the email of a specific editor here, giving them permission to upload videos only in private mode. They won't be able to change the videos from private to public, only upload them. So if you've outsourced the editing process, your editor renders the video and you can add their email here, allowing them access to your channel solely to upload videos. If you click on Access, you'll also find numerous other things that you can outsource within this permission section. In this case, you're granting permissions for other people to have limited access to your channel. As the owner of the YouTube channel, you have full control, meaning you can remove these people, but they can't remove your access. Additionally, we have this community option. In this community section, you can add some moderators to manage your comments. There are administrative moderators who will have full control over comments and other moderators, as well as standard moderators. Also the option for approved users. So if a specific channel frequently comments on your videos, it will automatically bypass review. You can add their channel under the approved user section by selecting their channel. We also have the option for hidden users. In this section, you can block certain channels, meaning you won't see any comments from these channels. To do this, you just enter the name of the person or channel you want to block, a very simple process. Additionally, we have the real time redirect option. This option allows you to redirect viewers from one live stream to another. So if someone is ending their live stream, they can redirect their viewers to your livestream. When you enable this option, any channel can redirect viewers to your content. This means anyone can send their viewers to your other videos. This option can greatly help you grow your YouTube channel, especially when it comes to live streams, right? Additionally, we have the option for blocked words, where you can block specific words within your comments. For example, if someone comments using a particular word, that comment will automatically be deleted. Let's say I want to block an offensive phrase like you are an idiot. In my example, I type it here, press Enter, and automatically when comments containing you are an idiot are posted, YouTube's AI will remove that message, right? You can add multiple words to this blocked words box. We also have the option to block links if you want to prevent links from being posted in your comments. Personally, since I enabled that option in the Upload defaults under advanced settings, these two options will automatically send any links posted in my YouTube video comments for review because they are flagged as potentially inappropriate and will go directly into the review process. Additionally, we have the defaults option. Within this defaults option, we have the comment settings we've already configured, as well as the option for messages in your live chat. This option, you can enable a checkbox where YouTube's AI will automatically review all real time chat messages during your live streams, and you won't be able to see those types of comments. Lastly, in settings, we also have the contracts option. However, this contract setting relates to YouTube monetization. When you enable monetization on your channel within the YouTube platform, this option covers all the contracts and terms you've signed with the platform. So that's how these advanced settings work within your YouTube channel. I'll click the save button to save all the configurations I've made. And that's roughly how the configuration process works here in our channel within YouTube Studio. 11. Creating Personalized Playlists: Hey, everyone. In this lesson, I'll show you how to create custom playlists on your YouTube channel. I'm here on the YouTube homepage, logged into my channel, Flink, I'll go to my channel so we can take a look. This is a test channel I created solely about Minecraft. We don't have any playlists created yet. So if you click on the playlist button, it only shows the Led videos playlist, which is private, by the way. Create a playlist on your channel, you click here, then go to YouTube Studio. In the YouTube Studio dashboard, click on Create. Next, click on New Playlist, and here you'll give your playlist a name and description and set its visibility. For example, I'll name my playlist Minecraft trolling and put in the description Videos trolling and Minecraft. Is my playlist. I'll leave the visibility set to public. Click on Create, and there you go. My playlist is now created. If I click on the content button and then go to playlists, the playlist I created with you earlier will appear. I'll click on the Edit button for this playlist. This is where we can add our videos to the playlist. To add videos, you click here. And with the three dots, you can add videos to your trolling playlist. I had this video here, and I can add this one as well. We basically have several videos that I can add to this YouTube playlist, but it will just be these four particular videos. I'll click on add videos, okay? Let's wait for it to load. It looks something a playlist with four videos related to trolling on the YouTube channel. So that's how you can add videos to your playlists. It already appears here in the playlist tab. When I go to the playlist option, it shows exactly the playlist with the videos I selected. I'll edit it again. This takes us to this page. Here you can also make some adjustments like changing the order of your videos. If you click here, you just hold the video and drag it, allowing you to adjust the order of these videos. If you click on the three dots, you can also set a thumbnail for your playlist to make it even more appealing, as well as remove videos and do many other things. Basically, our playlist has been created. Now, let's go through the process of customizing these playlists on our YouTube channel. You'll click on the customization button, and then you'll see the option for featured section. Remember, my YouTube channel is currently set up like this with shorts and regular videos. I'm going to make a few adjustments here by clicking on featured section, then add section, and next, I'll add a playlist. The playlist I created will appear right here at the bottom. Minecraft trolling. I'll place it at the top so you can see it right away. I'll click on Publish. Now, I'll go to my YouTube channel and refresh the page so you can see exactly how it looks. Minecraft trolling, videos trolling in Minecraft. So it ended up looking something like this. It's great if you set it up just like I did on my main YouTube channel. For example, here, I selected the most recent videos. These are the latest videos I've published on the YouTube platform. Here, I selected cryptocurrency topics, a free course related to cryptocurrencies that I created and short videos. Alright, I've organized everything nicely with the playlists on my YouTube channel. You can do the same with other channels, as. Right? So I'll leave this customization at the bottom, click on the published button, check out my channel again, and that's exactly how you create a playlist and customize it on your YouTube channel. I hope you enjoyed this lesson. See you in the next one. Take care and thanks. 12. Video Structure: Hey, everyone. Welcome to another module of our comprehensive YouTube course. In this specific module, we'll be covering the creation and uploading of videos. To start off in this lesson, I want to show you the structure of a YouTube video. I've created this mind map to outline the entire structure of a YouTube video. First, when structuring a YouTube video, you should start by brainstorming ideas. So you've already defined a specific content niche you want to focus on for your YouTube channel. Consequently, you need to come up with video ideas. There will be a specific lesson showing you how to generate ideas for your YouTube videos. After you've gathered some ideas and written them down, the next step is to create your script. There will also be a dedicated lesson explaining the entire structure behind a script and how to write one. But Matheus, is a script really necessary? Is it mandatory for every type of video we create on YouTube? Yes, having a script is one of the most important steps. Even before you start producing a video, the script ensures that your video will be as effective as possible for your audience. If you create a video on the fly, it might not be as interesting or engaging for your viewers. After you've written your script, the next step is recording. This is another crucial step. Recording process will depend on the type of content you plan to create. For some types of content, it might be useful to record yourself on camera. For other types, you might record yourself and share your computer screen, or maybe you prefer not to show your face at all and just show your screen. You can create a presentation, a well edited video with just your voice and many other possibilities. There are various recording styles you can implement on your channel. Once you've completed the recording process, you'll move on to editing your video. Editing is another crucial step. Is it really necessary to edit my video Mateos? Yes, it's definitely one of the most important steps. It's important to note that the recording process may involve some errors. It's not always perfect. For example, while recording this specific lesson, there were small mistakes that you might not even notice. Only my editor knows what those mistakes were. We move on to video editing, which is one of the key steps. Whether you like it or not, it's vital to edit your video and make it as engaging as possible for your audience to increase content retention. There are many ways you can edit your videos. Since this is an educational content, I don't have too much editing work to do. The main task I have is syncing the audio from my microphone with my camera, configuring the camera and syncing it with the computer screen. After that, I send the video to my editor to remove any mistakes during the editing process. Really important to understand this. When you're recording your video, don't worry about making mistakes. It's normal and it's not always going to be perfect. When I first started creating content, especially on YouTube, I used to think that there were no mistakes during the recording process. So when I tried to create content, I would push myself to ensure there were no errors during recording. Even though I might have avoided any recording mistakes, the video wouldn't always turn out well enough to post on YouTube. As a result, I would spend hours and hours trying to record even a short video all in the pursuit of perfection. It's important to know this and not to stress if there are mistakes during recording. If you make a mistake, just keep going. Don't need to delete the video because you can remove the errors during the editing process. Once you've finished editing, the next step is uploading, which is when you publish your video on your YouTube channel. You'll set up your title, description, thumbnail, tags, and many other details. So that's roughly how the entire process works behind the scenes of a YouTube video. Many people think it's just a matter of turning on the camera and posting, but there's actually a whole process behind it, right? You start by brainstorming ideas, then you write your script. Once the script is ready, you move on to recording. After recording, you move on to editing. Once editing is done, you upload the video. 13. How to Generate Ideas: In the previous lesson, you learned about the structure behind the video. In this lesson, I'm going to introduce you to ways you can generate video ideas. There are several methods I use, and I'll share some of them with you. The first method is to analyze channel similar to your niche. This means you can search for profiles on YouTube, Instagram, or even TikTok that are related to your niche. You can analyze the type of content these people are producing. You don't necessarily have to copy all the content, but you can take some video ideas and build a script based on your creativity or even improve on content that has already been for example, one thing I like to do is to analyze videos on channels similar to mine, watch a few videos, and note what didn't work well. How do I understand what didn't work? You should use the platform's algorithm as a basis. If the video is favorable to the algorithm, it means it's a very promising video. In the lesson on script writing, where we'll build a script step by step, you'll better understand these characteristics. How can you find channels in niches similar to yours to get video ideas? You can search on YouTube for a hypothetical video you might publish or even search for a specific topic related to your niche. Various YouTube channels will appear, allowing you to watch and analyze them, making a list of ideas. Another method I like to use is Tik Tok itself. Suppose, hypothetically, I've chosen the gaming niche where I'll create summaries of game stories. I can easily go on TikTok and search for game story summary. Various videos from other content creators, summarizing game stories will appear. I could note down some relevant ideas to create content for my profile. In addition to searching for specific content, you can also search for hashtags related to your niche. This way, you're not just analyzing a part of your niche, but the niche as a whole, allowing you to get even more video ideas to create on your YouTube profile. In my hypothetical niche, I could use the hashtag games. When I search, various videos from other content creators related to the gaming niche will appear. If you're a nutritionist, simply search for the hashtag nutrition and press Enter. You'll find many videos related to the nutrition niche, and from there, you can get plenty of content ideas or rather videos that you can later develop. Another way to get ideas, which also involves analyzing a niche related to yours is by looking at international content related to your niche. As I mentioned in previous lessons, many trends that reach your country may have started elsewhere. By following content from other countries, you might catch a trend that's just starting abroad and become a pioneer in your country. Not only gives you content ideas but also provides a competitive advantage. Instead of searching for video titles and hashtags in your language, you should search in English, Spanish, and other languages to get even more video ideas. Another interesting way to get video ideas is through comments. As you start producing content on YouTube, many of your viewers might leave comments on your videos and some of them might offer video suggestions. A clear example I can give is in a tutorial niche. Suppose you create educational nutrition content. Occasionally, you might receive questions from your viewers in the comments. Based on these comments, you can easily formulate a video idea. Additionally, you might receive direct suggestions in the comments. These suggestions are very valuable because considering the platform's algorithm, it only recommends content that people like. If people are asking for it, it's because they're interested in that particular content, making it a promising topic for you to create. But what if you're a beginner and don't have many comments on your videos? No problem. You can search for channels related to your niche and analyze the comments on those channels. You might find some video suggestions that you can note down and develop into content in the future. Another method I use to generate video ideas, and I know it might seem a bit obvious is your own creativity but with a twist. Remember when I mentioned in the lesson about defining a niche that it's important to choose a niche you already have some knowledge of and enjoy? Well, for this exact reason, when you know and like a particular niche, many video ideas will come to you spontaneously simply because you are engaged with that niche. For example, there have been times when I've come up with ideas while writing the script for another video, simply because I was working on content I enjoy and know well. I say, you can generate ideas based on your creativity, we also touch on another point. The more content you create, the more ideas you will naturally come up with. This is a natural process. Sometimes, while producing one video, you might get ideas for others and so on. The last method I use to get video ideas is through the ChatGPT Artificial Intelligence. If you're not familiar with it, I'll give a brief overview. ChatGPT is an AI powered chatbot that interacts like a human. This AI isn't just any chatbot. It has a vast database, and any message you send to it will generate a response. So you can ask it to perform tasks, answer questions, and even request specific tasks to be done for you. Among the tasks this AI can perform, generating video ideas is entirely possible. But how do we do this in practice? Let's say, hypothetically, I have a law channel focused on practical aspects of criminal law. I post videos on Instagram, Tik Tok, and even YouTube. I want to generate video ideas. What do you need to do with ChatGPT? I'll provide the access link for you in the resources section. By default, your chat will always come in the chat 3.5 version, but if possible, you can use the GPT four version, which is even more intelligent. Now let's send a message to the AI. In this field, I'll write the following message. I am a criminal lawyer. I produce educational content aimed at reaching both an audience within my niche and a general audience. These are educational videos meant to clarify doubts and teach things that many people don't know. I post videos on Instagram, Tik Tok, and YouTube shorts. Please provide ten short video ideas for me to publish on these platforms. I sent this message to the AI, and it began describing some video ideas based on the details I provided. Here's a tip. As you use this AI, it's crucial to provide as many details as possible. Since it's an AI, the more information you give it, the better the response you'll get. So I provided some details here, but of course, I could have included even more. Can I revise this message? I'll add, I am a criminal lawyer in the United States, because sometimes when you say criminal law, it might interpret it as international content or even related to criminal law in another country. So I'll correct this message, click save and submit and done. It gave me ten video ideas that I can develop for my Instagram, YouTube shorts, and even TikTok profiles. The first idea it suggested is know your rights during a traffic stop. Briefly explain what rights individuals have if they are pulled over by the police, including how to interact with officers and what to avoid saying. The second video idea is understanding Miranda rights. Explain what Miranda rights are, when they must be read, and what happens if they are not read during an arrest. The third suggestion is what to do if you're arrested. Provide a step by step guide on the immediate action someone should take if they are arrested, including requesting an attorney and remaining silent. And below, there are many other ideas. The cool thing about this AI is that it not only provided the video idea, but also helped me understand how I could structure the video and what I should cover in it. Now I have a general direction for creating my script. Let's look at another hypothetical example that illustrates the usefulness of this AI well. Suppose I'm a nutritionist who also produces educational content on these platforms I mentioned. Wrote the following message to send to the AI. I am a nutritionist with an educational channel about nutrition, where I talk about various topics for a broader audience with an educational focus. Additionally, I present some diet ideas for people who work out among other things. I post videos on TikTok, shorts, YouTube, and Instagram. Please provide ten viral video ideas so that I can create scripts. Short videos of 60 seconds. I'll send this message to the AI, and it will start generating some video ideas based on the characteristics I requested. The first video suggestion it provided is top five foods for muscle gain. Quickly list and show live foods that are excellent for building muscle with brief explanations of why they are beneficial. The second suggestion is healthy snack swaps. Show common unhealthy snacks and provide healthier alternatives, highlighting the nutritional benefits of each swap and so on. Matheus, are the ideas that chat provides unique yes, all the responses that ChatGPT gives you will be unique. This happens because of the vast amount of stored data. In other words, if you ask the same question that I sent to the AI, you will get entirely different video ideas. It's possible that one or two might be the same, but overall, most of the responses will be completely different. After all, each response is unique to each user. Other very important thing to remember is to always provide as many details as possible in your question. A cool thing you could do as a content creator who already posts regularly, or even if you already have a list of ideas to develop content is to provide this list of ideas to the AI. This will help the AI get a better sense of the style of video you want to make, or you can even send the titles of your recent videos. This can greatly help the AI provide the best possible responses. Based on all these tips I've given you to generate video ideas, take a notebook or even a notes app on your computer and make a list of content ideas that you can create. I hope you enjoyed this lesson. See you in the next one and thanks. 14. Scriptwriting: After you've noted down the video ideas you want to develop, we need to move on to the next phase of video structure, scripting where we'll actually write a script. I'm here on the computer screen with this mind map, and to start, let's understand the entire structure behind a script. Yes, folks, a script also has a structure. There's a specific order based on the platform's algorithm to write the best possible script so that your videos can go viral. So in the structure of a script, I've broken it down into four stages, starting with the first, which is a powerful opening. When we refer to a powerful opening, it means starting your video with a hook that immediately grabs the viewer's attention. This could be a provocative question, a surprising statistic, or even a curious fact. You can use many other things depending on your creativity. It's crucial to capture as much of the viewers attention as possible in the first few seconds of your video, even when you start transcribing your script. Initial video retention is very important for the platform's algorithm. After all, YouTube's algorithm evaluates whether the initial engagement of the video is positive to determine if it's worth recommending that content to other people. So within the first part of constructing a script, it's vital to create something that grabs the viewers attention to ensure initial retention in the first few seconds of your video. This helps the YouTube algorithm recommend your video to others. If you follow this guideline, your video could go viral. The next part of a script structure, after starting with a powerful opening and capturing the viewers attention, is the development of the video. This involves unfolding a narrative in an engaging way, maintaining a healthy balance between informing and entertaining. Use graphics, text on the screen, and good editing to keep your audience focused, aiming for every moment of the video to invite the viewer to stay until the. In this part of the script, which is very important, you'll start transcribing the main theme of the video. You can transcribe the video normally within this section, but remember to keep inviting your viewer to stay until the end. Another crucial aspect is doing a thorough job in editing. If the video is well edited, you can ensure higher retention until the end of the video. This is very positive for the platform's algorithm. If the video has good initial retention and good retention until the end, YouTube's algorithm will evaluate this positively and recommend the video to others. Before you know it, your video could go viral and gain many followers. The next stage in our script structure is the call to action, CTA. Where near the end of the video, you should invite the viewer to engage with your content. This could be an encouragement to like, comment or even follow your profile. Do this creatively and naturally, integrating the call to action into the content of the video without it feeling forced or out of place. In other words, the call to action is basically the prompt for action that you place, especially near the end of the video. Give you some examples of CTAs. Suppose you have a drop shipping store and a Tik Tok profile where you promote your store's products. Near the end of the video, you could prompt viewers to click the link in your bio, which would be the link to your store. This would be a type of call to action. Similarly, in your personal profile, referring back to the example from the previous lesson about an educational channel focused on criminal law, near the end of the video, I could ask for a like or in another video, I might ask viewers to follow. In each video, I can ask for just one thing. If you're working with short 62nd videos, the time you have to create content is limited. If you use that time to ask for likes, comments, shares and followers all at once, the video might end up being a bit dull. That's why it's important to use just one call to action per video. But in longer videos, it's good to have this type of interaction throughout the video, but choose the best moments to do so so it doesn't become boring and you can maintain your attention. So let's say you're developing a long video. Throughout it, you can ask for likes, subscriptions, comments or another type of call to action. When should you do this? In the best moments of the video? Example, near the end, it's good to include this type of call to action or even at the beginning of the video after the introduction. Once you've captured the viewer's attention for the first few seconds, you can then include a call to action. Another important thing when doing a call to action near the end of your video is not to be too direct. Be as subtle as possible. Do it in a creative and natural way, so it doesn't come off as boring to your view. Sometimes you might ask your viewer to follow you, but if it's done in a monotonous way like if you like the video, follow me. They might not respond positively. However, if you ask for a follow more creatively and subtly, it might be more appealing and your CPA conversion rate could be much higher than it normally would be. To wrap up in the structure of a script, we come to the memorable conclusion. This means ending your video with something that stays in the viewer's mind. It could be a teaser for a future video or even something that encourages the viewer to rewatch that video, a thought provoking question that promotes reflection or even a conclusion that encapsulates the essence of your content. So when finishing the scripting process for your video, aim to end in a memorable and impactful way. After all, the YouTube algorithm also considers this point. For example, if we compare two videos on the same topic by different creators, where one has a higher retention rate until the end, and the other has a lower retention the YouTube algorithm will obviously favor the video with the higher retention rate. Consequently, it will start recommending that video to more people. To better illustrate, let me show you a retention graph. This would be a graph representing the structure of a script. At the bottom, we have the duration with the start on the left and the end on the right. If you don't fully understand this type of graph, I can show you a practical example. As a content creator, you can easily find this type of graph on YouTube or even within YouTube Studio. I'll pull up the content analysis option and select a random video to do a basic retention analysis. Here, we have the video, and below it, we find the retention rate, which is the retention graph. At the bottom, we have the duration of our video with the start here and the end here. This particular video had 5,000 views. I've zoomed in to give you a better view of the graph. But analyzing the first few seconds of my video, it's clear that the retention rates started declining right away. In the first 10 seconds, only 42% of all the people who watched the video stayed on. By the halfway point, out of 100% of the viewers, only 20% remained. By the end, only 10% of viewers made it to the final part of the video. This is roughly how a retention graph works. The retention graph for this video isn't very good, since the retention rate is quite low with only about 20% of viewers sticking around by the middle of the video. That's a very low retention rate. A good retention rate, at least up to the halfway point would be a video that still holds around 50% of the audience. This is still considered positive, but if it drops below 20% early in the video, it's not a good sign. When we look at this retention graph and compare it to the script structure I provided, it's clear that this video doesn't have a very impactful opening. After all, in the first few seconds, the retention rate fell below 50%. This is why it's so important to capture your viewers attention right at the start of the video. Initial retention is crucial for the YouTube algorithm, as is ensuring retention until the end of your video. It's possible to create a video with a strong opening that secures good initial retention, and the graph might look something like this with a gradual decline throughout the video. This would be a more favorable graph. On the other hand, a graph like the one we saw earlier with extremely low retention is not ideal. A video that maintains around 50% retention by the halfway point is already something positive. There may be instances where this initial retention rate remains very high and then slowly declines, as has happened with some of my other videos. For example, in a YouTube video where from the start the retention rate was high and stayed that way until the end with around 70% to 80% of viewers watching all the way through. This is undoubtedly an extremely positive retention rate. YouTube algorithm views this as a positive signal since YouTube wants its users to stay on the platform as long as possible. When you create a video that maintains a good retention rate, the platform will naturally start recommending that video to more people because the longer a user stays on the platform, the more beneficial it is for them. Here is a retention graph of a YouTube video that performed exceptionally well. At the start of the video, the retention rate was 158%. Let me explain why it's above 100%, but you can see a high initial retention rate that stays high until the end of the video. When it reaches the end where I show what I wanted to demonstrate, the retention rate drops, finishing at around 70%. But why is the retention rate at 158% or over 100%? This means that people rewatch the video to better understand what was at the beginning, which likely explains the retention rate above 100%. This is an extremely positive retention rate, whether for YouTube, Tik Tok, or any other platform, and they see this as highly favorable further recommending the video to more people. Even so, these are still considered high retention rates. If you can ensure that more than 30% to 35% of your viewers stay until the end, this is extremely positive for the YouTube algorithm, increasing the chances of your video going viral. Therefore, whenever you're building a script, aim to ensure as much retention as possible until the end of the video. Create an impactful beginning to ensure good initial retention and keep those viewers engaged until the end. This is crucial for your growth on the YouTube platform. Now, you might be wondering how do I write a script? As I mentioned earlier, there are two styles of scripts you can use. One of them is the script based on topics, which is what I'm following in this lesson. In this style, most of what I'm saying comes spontaneously, and the bulk of the work is left for editing. After all, when recording spontaneously, it's completely normal to make recording mistakes. I say this from experience, having worked with video editing for other content creators. During a certain period of my life, I worked as a video editor, and many times well known content creators would send me videos with numerous recording errors, especially when they recorded using the topic based method. This is one way to write our scripts using topics. So here are the topics I'm going to cover throughout this lesson. I've already presented the structure of a script, showed the retention graph, introduced you to YouTube creators Center by showing retention graphs of some videos, and now we're discussing how to write a script. Soon, we'll move on to practical examples of transcription, and we'll wrap up with the method I use to write scripts with ChatGPT, which is also entirely possible. This is more or less an example of a topic based script where you can jot down all the topics you'll cover throughout the video and then record yourself talking about each one. There's a significant advantage to recording a topic based script, as it ensures spontaneity in your content. If I were probably recording this lesson using a transcribed script, it wouldn't feel as spontaneous and it might even become boring for you as a viewer. That's why in some specific content, I prioritize topic based scripts, while in other content, I develop a transcribed script. Do I write a topic based script? There are two ways. One of them is manually jotting down notes, where you can use text files like Word or even Google Docs, which is a free tool from Google, where you can manually note down all the topics. So I'm here with my Google Docs. I could easily start writing down some topics that I might cover in a hypothetical video. Can do this whole process of jotting down topics based on your creativity and knowledge about the specific content you're planning to create, or you can also use the assistance of ChatGPT. In the previous lesson, for example, it provided me with some video ideas. I can easily take some of those ideas and develop a topic based script. I'll take the criminal law niche and ask it to formulate a topic based video script. I'll write the following message to the AI, write a topic based video script about topic and describe all the relevant characteristics of your specific video with as many details as possible that you want to include. Add to what I've already written. Ensure good initial retention in my video, as well as maintaining good development, and towards the end, remember to include a CPA, call to action, asking for a follow or a like. I'll send this message to the AI, and it will start formulating the topic based script. There you go, everyone. This was the response from the AI, where it developed a complete topic based script, a video script on what to do and what not to do during a police stop with a duration of 60 seconds. So we would start with an introduction. You could begin with a catchy question to ensure initial retention, such as Hey, there. Welcome back to our channel. Today, we're diving into an important topic. Your basic rights during a police stop in America, whether you're driving, walking, or just hanging out, knowing your rights can make a huge difference. Let's get started. This would very likely ensure good initial retention for your video. The next topic is already in the introduction. As you scroll down, you'll see all the topics on how I could structure this video. More or less in this way, ChatGPT developed a topic based video script for me and I can easily take these topics and transfer them here to my Google Docs where I'll begin. In the introduction, I'll write exactly what I'll say in this topic, then move on to the next topic, which would be the development of my video and so on. After that, I can proceed to the recording process. Just a heads up. Don't rely 100% on ChatGPT when developing video scripts. After all, AI doesn't have the creativity that we humans. That's why it's very important to take all the content it provides and further enhance it with your creativity and knowledge of the specific subject of the video you're creating. But this is one way you can develop video scripts based on topics. The other way to write video scripts is by using transcribed scripts. Transcribed scripts are those where typically everything you as a content creator will say throughout the video is composed within the script. Let's say I start a new script here. I could begin this script by saying, Hey, everyone, how's it going? This is Matheus. In this lesson, we're going to talk about how to write a script. This would be a transcribed script. I could easily write out a full script for this lesson you're watching, which would be a type of fully written out script. This is basically what a transcribed script is and how do we write a transcribed script? Same way that you can write a topic based script. You can also create a fully transcribed script. You can write it manually in the same text editors, or you can use the help of ChatGPT. Just a tip. When writing a transcribed script, it's a good idea to write it manually based on your creativity. Then you can use AI to make improvements or you can do the reverse. You can use AI first to draft a script and then enhance it according to your tone of voice and creativity. And how can we create a transcribed script here with ChatGPT? You can send the same prompt, but instead of asking for topics, ask the AI for a fully transcribed script. So I'll switch here. Write a transcribed video script. I'll also modify this final part. I want a transcribed script. I'll send this message to the chat and it will start formulating a fully written out video script for me. Here in the first few seconds in the initial hook, we have the narration that we would speak. From there, the cut screen transitions to the presenter in a more neutral environment, or you can add a bit of editing flare according to your creativity. Next, we move on to the introduction of the context. In other words, all of this narration would be the transcribed part. You can easily take this transcription and adjust it to match your tone of voice, your knowledge of the specific subject, and what would be favorable to the YouTube algorithm to ensure the highest retention rate possible for your video. 15. Essential Equipment for Video Production: Before I introduce the different ways to record videos on YouTube, I'll first go over the essential equipment needed for the recording process. Some of the equipment I'm going to mention in this lesson are ones I'm currently using. So, here on the computer screen, I have this PowerPoint presentation that shows a list of essential recording equipment, starting with microphones. I've selected four microphone models for you, all of excellent quality. Some offer great value for money, while others are more affordable options to help you start creating content. If you're on a tight budget and plan to start recording videos at home, it might be worth considering a Road Smart AV plus lavalier. Or you could opt for a blue Yeti, which is also great for home use. You could also consider a Rod NTA, which offers excellent value for money. These are entry level microphones suitable for beginners in the content creation world. You can start with a lavalier mic, a blue Yeti, or even a road NTA. If you already have a good budget and want to invest in a quality microphone for content creation, you might want to consider purchasing a SOR SM seven B, which is the microphone I'm using in this lesson. The SOR microphone is excellent, but you could also choose another cost effective microphone that's about half the price of the Sure, such as the Blue Yeti model. These are great value microphones with quality that is somewhat comparable to the Sure. If you have a higher budget or are already seeing results from content creation, it might be worthwhile to invest in high quality microphones to further enhance your content quality. For example, on Amazon, I've selected some Pi fine microphones, which are of excellent quality and offer good value for money. Both this specific model and this other one are very interesting, as is this other model. Most of the Pi fine microphones are also of excellent quality. You might also want to consider this specific microphone. If you search more, there are other blue Yeti models, but they have a standard model and also the nanomdel which only has minor differences from the regular version. Microphones I'm mentioning are ideal for content creators who are already earning income from their work or who have enough capital to start content creation in the best possible way with good quality. To wrap up the microphone discussion, another great microphone, particularly popular for podcasts is the SUR SM seven B. This microphone is excellent for producing content on YouTube, Instagram, and various other platforms. It comes at a higher price point. But as I mentioned, this type of microphone is geared toward content creators who are already earning revenue from platforms like YouTube, Instagram, and others. However, if you're just starting out with a tight budget and want to get a good quality microphone at a decent price, you can go for the blue Yeti. This microphone can usually be found for around $130 or even less. If you find it suitable, you can also purchase a Fi fine microphone which offers great value for money. If your goal is to create content outdoors outside of your home, you might want to buy a lavalier mic. Lavalier mic is especially useful for those planning to produce content outdoors. If you're creating content in various environments, it's a good idea to have a lavalier microphone. In other words, if you plan to create content outdoors, this type of microphone is very useful, and you can find it on Amazon, along with other lavalier microphones. The microphones I've mentioned are very useful for recording content at home. If you plan to create content outside of your home, whether on the street, in a mall, using your phone's camera or even another camera, it might be a good idea to buy a lavalier microphone. Of the best lavalier mics I would recommend is the Road Smart Lav plus, which offers great value for money and excellent quality. But, Mateos, can I create content with these other microphones? You certainly can, but the quality might not be as good. That's why lavalier microphones are specifically designed for this purpose. O essential equipment for the recording process includes cameras. If you don't have a dedicated camera, you can even use your smartphone as a camera. I've listed an iPhone here just as an example. But you can use your own phone without any problem. But, Matheus, my phone doesn't have great quality. If it has a decent camera, it's definitely usable. There's no excuse not to start. I've seen many content creators who started with a phone that didn't have the best camera, but they worked well in editing. As they began earning money from the platform, they invested in a better phone. Phones with good cameras for content creation include iPhones, especially from the iPhone 12, iPhone 13, and newer models which are of excellent quality. The Jeomiline and some of the latest Samsung phones are also great options for recording, both at home and on the go. Matheus, I want to create content at home on my computer. You can also buy a webcam. Here's a Logitech Brio webcam, which records in full HD and is a great entry level cost effective option. If you have a good budget and want to invest in a better camera, you can go for a black magic camera that records in four K and has more megapixels than this specific webcam. You could also use a GoPro camera in other situations, or if you want to produce content with excellent quality in a more professional way, you could invest in a professional camera. There are various camera models you can choose from. You could buy a Sony ZV one or many other Sony models. You could also invest in cannon cameras like the Con SL three, Canon T seven I, Con R ten, and others, which are excellent entry level models with good quality if your goal is to produce content in a more professional manner. If you don't have much of a budget, you can start with your phone, no excuses. Always focus on good editing to keep your audience as engaged as possible. When choosing the camera, you'll use for content creation. It's also very important to consider using a tripod. Whether or not you choose a camera depends a lot on the type of content you plan to create. On YouTube, sometimes you can create content that doesn't require a camera and only needs good editing. So a camera might not be necessary. But for those content creators who have already chosen the type of camera they'll use, having a tripod is also essential. A tripod serves as a support for your phone or even a camera, and I've listed a few specific models here. For example, we have this entry level tripod for phones, which is cost effective and very useful. You could also go for this other tripod model, which works for both cameras and phones. This is a tripod model I used for a long time, especially in the beginning. Currently, I use this specific tripod, which is designed only for cameras, not for phones. Another very interesting tripod is the Gimble tripod. If you're recording content, this type of tripod holds your camera in a fixed position. Suppose your camera is set in a specific spot. If you move your hand up or down, the phone won't move the tripod will. This can be very useful during recording to avoid excessive camera shake. Another important piece of equipment you should consider is good lighting. Beginners who will be recording with a phone, a ring light with an integrated tripod might be a great option, especially for those creating content on their phones. You can easily place your phone in the center of the ring light, which will provide lighting directly on your subject. I used ring lights a lot in the beginning, especially when I didn't have a camera. I recorded my videos on my phone, and for a long time, I relied on this type of lighting. Another very interesting type of lighting is the Elgato key light, which provides excellent illumination and was one of my best investments for my lighting setup. Other great lighting option you can consider is the aperture MC RGB Liddy, which offers various lighting effects in one device. The cool thing about aperture lights is that they're wireless, so you can recharge them, and they're very useful for creating content outdoors, especially at night when you need good lighting to record in a specific location. This type of lighting can be very useful. On the other hand, a ring light or an Elgato key light might not be as useful outdoors because they need to be plugged in. Another type of lighting that's very useful, especially for content creators using a professional camera at home in a studio or in other settings is a soft box. Soft box is a box with a light inside that illuminates an area very well. Another similar lighting option I mentioned earlier is the Elgato key light. The advantage of using an Elgato key light is that you can control the brightness level, whether through your computer, a stream deck, or even your phone. To wrap up the discussion on equipment, there's a somewhat optional piece of gear that can be very useful if you're recording videos with a transcribed script, the teleprompter. Teleprompter essentially displays the script right in front of the camera. Typically, the teleprompter is positioned exactly where the camera is, and this can be a very handy tool, especially for those who create content based on written scripts. Instead of memorizing the entire script or reading a line, pausing, reading another line, and then doing a lot of adjustments in editing, you can simply use a teleprompter, which will be placed right in front of the camera. This way, you can look directly at the camera while reading the script. Personally, I don't have this tool at the moment, but I have used it before. Especially when I was producing a lot of YouTube content with detailed information. In some videos, I couldn't memorize all the data, and in those specific cases, the teleprompter was essential. So these are the essential pieces of equipment for the recording process. I'll provide a link to these items in the resources section. By accessing this link, you'll find all the products mentioned, including microphones, cameras, good smartphones, and various other pieces of equipment. I hope you found this lesson helpful. See you in the next one. Thanks. 16. How to Speak Better in Your Videos: Hey, everyone. In this lesson, I'm going to give you some tips on how to speak well in your videos. After all, speaking well is one of the most important skills during the recording process. One of the tips I can give you right away is to speak more openly and naturally. One of the main mistakes that every beginner makes during the recording process is speaking in a somewhat closed off manner. This happens due to nervousness, and you need to make an effort to speak more openly, not in a very closed off way. And let's be honest, a lesson like that wouldn't be very engaging for you because I'd be speaking in a completely closed off way and maybe the video wouldn't turn out very well. So when you're recording your videos, it's very important to make an effort to speak more naturally and openly. Matthias, what if I recorded some videos and my diction wasn't very good? Don't worry. It's okay. If you notice that your diction isn't great, it's important to highlight that diction improves over time. The more you practice or rather, the more you record videos for YouTube, the better your diction, speaking style, and many other things will become. Started producing my videos for YouTube, I didn't have very good diction, but I improved over time and always aimed to evolve. Another thing you should consider to improve your speaking is keeping your throat hydrated. When your throat is dehydrated, your diction naturally gets worse. Whenever I'm recording a video, I pause to drink water. You don't see this, but I frequently pause to drink water. I have a bottle here on my desk, and I drink plenty of water during the recording process because with a hydrated throat, you speak much better during the recording. If you want, you can even try a test. Record one video with a dehydrated throat and another while drinking water frequently. Throughout the video, you'll notice a significant difference and improvement in your recording when your throat is hydrated. This is one of the very important points because you're using your voice, so you need to take care of it as much as possible. Another thing you should do if you notice that your diction isn't great is to practice. Even though diction improves with practice, there are some exercises that can help accelerate this process of improving your diction. You search on YouTube for diction exercises, you'll find plenty of exercises to further refine your diction. Another very important thing is that during the entire recording process, it's natural to make mistakes. If there's a mistake, there's no need to delete the video. You can continue, and during editing, you can remove that part. This is something very important for you to know, and in case you didn't know, most YouTubers, when recording videos, make recording mistakes. I mentioned this because I've worked as a video editor for some YouTubers with large followings, and it was noticeable that they made recording mistakes. Recording mistakes will happen. If you try to record a video perfectly without any errors, you might get nervous, stumble over your words and encounter other issues during the recording. It won't always be perfect, so it's very important to be aware of this. You can record calmly, relaxed and without worrying too much about mistakes. If there are mistakes, you can remove them in the editing process. Other important point is to record your videos with a script, whether it's bullet points or a fully written script to make your videos better. But, Matheus, in the lessons where you presented the equipment, you mentioned a teleprompter, and I don't have the money or space for a teleprompter. No problem. You can use a teleprompter on your phone or computer. You can record a video using a teleprompter on your computer screen completely normally or download a teleprompter app on your phone. When you open this app, it will run alongside the camera and you can record the video reading the script naturally, looking at the camera and your viewer might not even notice. These are some tips to help you speak better in your videos. So that's it for this lesson. I hope you enjoyed it, and I'll see you in the next one. A big hug and thanks. 17. Methods for Recording Videos: Everyone. In this lesson, I'm going to show you the different ways to record your videos. One of the ways you can record your videos, as mentioned in the equipment lessons is by using a camera. Let's say you're using your phone I have my phone here, so I'll open the camera and I can start recording using its camera. So this is my phone's camera. I could record a video with it just by placing my phone on a tripod. You could also use a Lapel microphone and connect it directly to the phone for recording. If you're using a Go Pro or a professional camera, the process is similar. If you're using a webcam, you would need to use some software to record. One such software is OBS. OBS is a free software that allows you to record both your webcam and your computer screen capture audio and do a lot more. With OBS, you can film your webcam, record your computer screen, stream live, and more. The main advantage of using this software is that it's completely free. You can download it by following the link I'll provide in the resources section. In fact, I'm using this software to record this specific lesson. Within this button here, you'd find a button to start recording. Configuring your OBS is quite simple and basic. Click on the settings button, then on the output button to make some configurations related to recording. Since I'm recording right now, some settings are limited. But in the video section, you can change the resolution, I E, the quality of your video. The quality of this lesson is set to ten ATP in full HD. In the recording section, you can set the folder where the recording will be saved. In the audio section, you can configure and improve the quality of your audio. In the streaming section, you can make more advanced configurations to further enhance the recording quality. Are some settings you should adjust in OBS. We also have the scenes and sources options. In the scenes option, you can add various scenes. Click on scene again, and I'm back to viewing my screen. Here, you can create multiple screen layouts. In the sources option, you can add several other screens. You can insert a window capture, a game capture, a screen capture, entire monitor, and so on. Say, I click on screen capture. I select the monitor I want to use. I have two monitors. On one monitor, I have the topics I'll cover throughout this lesson. On the first monitor, I'm doing the practical work. Let's say I want to record on the second monitor. Click the Okay button. This way, I made some adjustments. That's roughly how the screen recording on my computer works. I'll go back to the main screen. That's how the recording process works in OBS. At first glance, this program might seem complicated, but it's actually quite simple for recording your videos. Plenty of tutorials that teach you how to set up the program and start recording. In summary, as I explained, it's a straightforward process. In the audio mixer option, you can adjust the audio levels. If you lower it, the audio gets quieter. If you raise it, the audio returns to its original quality. Here you can adjust the audio, and there's also the desktop audio option, which is your computer's audio. I have it disabled because I don't use it, so if I enable it, you'll hear it. I leave this option disabled because I only work with the microphone audio during my lessons, so there's no need to have this option enabled. If you want to stream live on OBS, click on the Settings button, then click on the stream button. Here, you select the service where you want to stream. You can connect to your Twitch, YouTube, Facebook, and many other platforms. Let's say you want to stream on YouTube, you click on YouTube and connect to your account. After logging in, click the Start Streaming button and you'll be able to go live using OBS. How do you connect a webcam in OBS? Click on the Plus button, select the video capture device. Click Okay and choose which webcam you want to use. I don't have any webcam connected as I'm using this external camera. The camera is recording externally, and in this case, I have to synchronize the microphone with my camera since I'm recording separately. Another program you can use for recording is called action. This program is very simple, but it is paid. There are also free versions you can use. I have the paid version of action here. I don't use it very often, but it's a very simple program. The layout is straightforward. You can select the monitor you intend to record. You have the option to record a specific window, a game, stream live, record only audio, use a webcam, and many other features. Simulate a recording process with you. It's recording now. I click the rec button and then stop. The recording is done. I'll open this recording for you to see, and the quality is very good. This is a recording I just made using the action program. Where is this recording saved? Click on it, right click Open Output folder, and it will take you directly to the video folder. I delete this recording now. Delete Selected file. Okay? It's also another program you can use to record your videos, stream live, record audio, and many other things. Another program you can use if you're recording with your phone and want to use your microphone, let's say your microphone can't connect directly to your phone, is that you'll need to record the audio from that microphone via a computer. For this, you can use the audacity program. Audacity is also a free program similar to OBS, but its purpose is solely for audio recording, making it one of the best programs for recording audio from your microphone. 18. Design and Creation of Thumbnails: So, guys, after you've put together your video before posting it, there's something very important you need to do design and create your thumbnail. Just like we can create our channels logo and banner, we can also create thumbnails for our videos. You can use various photo editing software like Photoshop, or you can use the Canva platform, which allows you to create logos, banners, thumbnails, and many other things in a very simple way. Create a thumbnail for your videos, you click on the Create a Design button. Here, you type YouTube thumbnail. When you click, you'll be redirected to a page where you can choose to either start with a blank page or select a template, depending on the theme of the video you're publishing. I'll select a blank page and then choose a template inside. We'll be redirected to a page where we'll actually design our thumbnail and I'll click on the templates option to choose template based on the style of thumbnail I want. Search for earn, and you'll see various templates related to the thumbnail I'll be creating in this lesson. Out of all these thumbnail templates, I'll use this specific one, and I'll edit it step by step with you. This thumbnail style says, Learn to earn $5,000 online. The first thing I'll change is the thumbnail title. To edit the title, just double click on the title, and you'll be able to type. So I'll put passive at the top, income at the bottom, and sources in the middle. Then I'll adjust the three texts for better visibility. To move multiple elements like I did, just hold the shift key on your keyboard and select the elements you want to change together. Now we technically have a ready thumbnail. If we click on Design, we also have many other thumbnail templates. Another thing you can do using Canva is to search for the type of video you're making, as well as the niche you're working in, and various thumbnails related to the content you're creating will appear. I'll type gamer and many gaming related thumbnails will pop up, right? So it will look something like this. This is the thumbnail I can see within Canvas platform. Can also change the font by double clicking on the text, which allows you to edit it. In my case, I won't change the font or make many changes to this image. If you want to add other visual elements to your thumbnail, you can click on elements to add more features to make your thumbnail even more attractive. But in my case, I'll keep it just like this. To save this thumbnail, click on the Share button, then click on the Download button, change the format to JPEG, click on Download, and wait for the image to download the thumbnail we just created. It turned out something like this. This is the thumbnail I'll use for my video. Wait for the upload process, and it looks exactly like this. I would use it as the thumbnail. If I had a picture of myself, I would replace the image of the woman holding the money, but it turned out just like this. In summary, creating a thumbnail with Canva is quite a simple process. If you're experiencing a creative block when making thumbnails, you can do the following. Search YouTube for the same type of video you're planning to post and analyze your competitor's thumbnails. For example, if your video is about passive income sources, see what other people's thumbnails look. These are the styles of thumbnails for the videos I'm developing. One thing I've noticed is that most of them are minimalist thumbnails with a very minimalistic and light design. And with Canva, it's entirely possible for you to create a thumbnail like this, too. Canva is an excellent design tool, especially for beginners who don't have much knowledge of design software, as it offers various features that allow you to do all the design work, and it's very easy to use. Another approach you can take is to combine Canva with ChatGPT artificial intelligence. You can ask ChatGPT something like describe how I can create a viral thumbnail for a video and then provide all the details related to the video. For example, if the video is about passive income sources online, see how it describes the process of creating the thumbnail. Provided the following suggestions. Bold, catchy title, use large readable fonts and keep the title concise and intriguing, like earn 5,000 yes month passively. Vibrant colors, use contrasting colors to make the thumbnail stand out. Consider using a bright background with darker text or vice versa, eye catching images. Include an image of yourself with an expressive facial reaction, such as excitement or surprise. Add relevant icons or symbols like dollar signs, graphs showing upward trends or logos of popular platforms, and so on. Based on the characteristics ChatGPT described for creating my thumbnail, I can apply these concepts in Canvas image editor. Remember to test different options. Experiment with various thumbnails and see which one works best. You can even ask friends or colleagues for their opinion to help you choose the best option. So that's how you can use ChatGPT together with Canva to create your thumbnails. A very useful test you can do with thumbnail styles is to analyze your videos CTR. Click Through. If your video has a good CTR, it's a sign that it has a strong thumbnail and title. If you notice that a specific thumbnail style is achieving a high CTR, you can try to maintain that style for future videos, which will help you develop the best possible thumbnails. 19. Uploading and Setting the Video: Guys, this is one of the most important lessons in this module because I'm going to show you how to publish and configure a video on your YouTube channel. Here I am on the computer screen. Right after you've come up with an idea for a video, built the script, recorded the video, done the editing process, and created a thumbnail, you're ready to move on to publishing the video. Click on the Create button to publish the video and then click on Upload videos. You'll be taken to this page where you select the video you want to upload. Click on Select Files and choose the video you intend to publish. I'll select this video here and we'll wait for the upload process to complete. Is my automatic description that I've already set up on my main channel. One of the first things you need to define when publishing a video is the title. In the title, one of the tips I give is to be clear and objective. For example, if the main goal of my video is to present passive income sources on the Internet, I could make a title like the best passive income sources on the Internet. This would be a great title, short, clear, and to the point. Or, for example, earn over $20 a day with these passive income sources on the Internet. This is a quite persuasive title, but it's not click pait as these are income sources that can generate that amount depending on the effort. Stick with this title. Here I have a pre formulated description. I always start with in this video I talk about and then add depending on the type of video I'm publishing. I'll put in this video, I talk about ways you can earn money through passive income on the Internet, just like that. I have a sponsor which is Binance and an ad for a specific course that I will delete. I also have my social media links and contact information and so on. These hash tags, it's important to optimize the SEO of your videos. Use three hash tags related to the content you're publishing. For example, the content I'm publishing is about passive income. So I'll use s passive income, s earn money, or digital marketing, and these are the three hashtags related to my video. I'll adjust this part later when configuring my video. Since I filled in my title and description, let's select the thumbnail. I'll use the one we created in Canva. Click on Downloads to download the thumbnail. This will be the thumbnail for our video passive income sources. Scroll down to select the playlist you want to assign this video to. I'm not assigning this video to any specific playlist. Next, leave the video public and indicate whether the video is made for kids or not. In my case, it's not. Keep scrolling down. If the video is sponsored, check the box. In my case, it's not sponsored. We come to an important part, which is the tags. Let's optimize the SEO of our video by adding tags related to the type of video we're publishing. I added tags like how to make money, make money, passive income online, earn $20 a day. These are some examples. I managed to complete the tags, but ended up going over the limit. I'll make a slight adjustment to finish up. There, I managed to complete it. I'll tell you it's around 500 characters in my tags. It's very important as you continue with the publication of your video to make sure you use up to 500 characters here in the tags option. Why? Because when you fill in all the tags, you further optimize the SEO of your video. And it's very important that when you write these tags, you write tags related to the content you're publishing. For example, if you're publishing a video related to games, I think it wouldn't make any sense to put make money, earn $20. It wouldn't make any sense, and the algorithm won't know and might not even recommend that type of video to others. But when you place tags that are exactly related to the content you're publishing, help the YouTube algorithm understand what kind of audience you want to target with that type of content. For example, this is indeed a video about income sources on the Internet, and I used as many tags as possible related to this type of topic. As I also mentioned some sources that I covered during the video, specifically to further increase the SEO of my video. This part of tags is a very important aspect of the video upload process because the keywords someone types in, if one of those specific keywords is used, there's a good chance the YouTube algorithm will suggest this video to those users. Example, if someone searches earn $20 a day, they might end up landing on my video. Not necessarily will they land on my video, but the YouTube algorithm will recommend this video directly to that person. After you've filled in your title, description and tags, and configured your video according to what I've presented in the previous lessons, click the next button to continue the upload process. I'm going to enable monetization since this channel is monetized. If your channel is not monetized, this option won't appear, but it's important to know how to enable monetization on a video. Click the Enable button, then done and continue because it's crucial to have all these boxes checked to maximize your video's revenue. Next, click the next button to proceed. Here, you'll check the option for none of the above. Within this option, you need to ensure your video complies with YouTube's advertising guidelines. So if your video has inappropriate language, it might not be eligible. If it contains violence, it might not be eligible, shocking content, and numerous other factors, you'll need to assess if your content falls under these restrictions. If it doesn't, check the box for none of the above. Click the submit button, wait for the process to complete, and then click Next to continue. Here's a part where you can add captions to your video. An end screen is also great to add, so I'm going to add an end screen. I'll select one where I'll add a video and also a button for people to subscribe. Click the Save button, and there we go. The end screen has been added. You can also add interactive cards. You know what cards and notices that appear throughout the video are. I'll add a card right at this part of the video near the end and suggest another video, for example, ways to make money. Click the Save button. It's a good idea to insert cards at the beginning and the end of the video. Or if you cover a specific topic and have a related video, you can also select that video. So that's basically how it works, right? I'll click Next again. In the check section, my video was approved, and there are no copyright issues, so my video is suitable for advertisers. Click Next, and now we're at the stage where we'll publish our video. We have the option to publish it privately, where only I can view it. There's also the unlisted option where people with the link can access it. There's also the members only option, which I'll cover more in the monetization module where I'll show you a bit about the members area so I can leave this video accessible only to my members or I can make it public. Additionally, we also have the option to schedule the video. How does it work? Basically, you can schedule a video to be published on a specific date that you choose. So for example, I'm recording this video on April 28, and I plan to publish this video on April 28. I'm going to set the exact time here. Let's say 6:00 A.M. All right, and that's it. I'll leave this video scheduled, click the schedule button, and my video will be set to publish. All right? Your video will go public on July 25 at six n am. I'm going to add some content here to continue. This is the video that I'll be publishing at exactly that time. Monetization is enabled. I'll click on details to continue. Here, we have the video link, which is the link you can share with others. This is the specific video, so it's playing for you now. I'll lower the volume a bit. So this is the specific video which wasn't necessarily made for YouTube, but rather taken from a lesson. I won't be publishing this video. Alright. This was just to simulate for you how to publish a video here on the YouTube platform. One extra setting before we finish configuring our video is this option that I mentioned earlier. I'll show you how to use it now. This option allows you to add chapters to your video. Well, in most of my videos, I include chapters. So let me show you some practical examples. For instance, in this specific video about how to source products for drop shipping, I added chapters to it. The chapters are exactly here. Here we have the start, followed by tool one, tool two, tool three, tool four, tool five, tool six, bonus, and so on. If we click on Show More, you can see how it looks. Here's the video with the chapters inserted. How do you add these? You do it exactly like this. According to your video script at the exact time a segment occurs, you can insert each chapter for your video. So for example, for different sources of passive income, I can insert the specific time for one source, then another at a different time and so on. But in this part, it's very important that when you're setting up the video watch it and manually insert the chapters. To insert the chapters, you select the exact correct time. Here it's at 000, and I can insert the chapter here. I'll put it at 0158 as source one so you can see how it looks. You click the save button and preview how it will appear. I'll open the video again, uncheck this box, and see how it looks with the chapters inserted. We have the start here, and this will be the start. So this is exactly how it looks, everyone, and that's basically how the upload and configuration process works for our YouTube video. I hope you enjoyed this lesson. See you in the next one, a big hug and thank you. 20. Monetization on YouTube: Ways to Generate Revenue: Hey, everyone. Welcome to another new module. And in this specific module, I'm going to talk to you about YouTube monetization, how it works in practice, how to set up monetization on your channel, and additional revenue streams beyond YouTube monetization. To start, I've put together this mind map about what YouTube monetization is and how it works. Basically, there are several ways to monetize your YouTube channel and generate revenue from your content. What are these ways? Well, I've separated them into four main methods. The first method is through ads, where creators earn money from ads displayed on their videos, such as display ads and video ads. Revenue is generated based on views and audience interaction. This is one of the most traditional income sources for content creators through advertisers. Depending on the number of views your video receives, you could be paid quite well. Now, there's an important point regarding advertiser earnings. As explained in previous lessons, YouTube is a video streaming platform and one of the most popular websites in the world. Because of its popularity, many people and companies want to advertise where there are potential future customers. Advertisers pay a certain amount to host their ads on YouTube. This amount is split with 55% going to the content creator and 45% to the platform for hosting the video. This means that all estimated revenue earnings are passed through YouTube and you receive 55% of that amount. Example, I have the estimated revenue from my channel for March 2022, which totaled around 464. This was my share of the 55%. If I click here on the Seymour button on this page, you can then click on YouTube Ad revenue, and it will show the total revenue your channel generated. So I generated a total of $842. Since 45% goes to YouTube and 55% is passed on to me, what I receive here is the estimated revenue. This is how YouTube distributes your earnings to you. This applies to other revenue streams within the YouTube platform as well. I will explain more throughout this lesson, but to show you a practical example, I'm on YouTube's homepage, and if I click on a random video, there's obviously an ad. This advertiser is paying to host this ad on YouTube, and part of that amount, since I'm viewing the ad, will be passed on to the content creator. If I interact with this ad, the content creator could earn even more. This is a specific video I selected, and on the right side, we also have an ad that we can view. Returning to the channel statistics, there are two other very important metrics you need to understand regarding advertiser payments. You can click on the Seymour button. On this page, you'll be able to see two additional metrics, RPM and CPM based on impressions. What do these two metrics mean? Let me explain. CPM is the cost per 1,000 impressions. It's basically what advertisers are paying to host their ads on YouTube for every 1,000 views. So if I have a CPM of $5, will I earn $5 for every 1,000 views? No, it's not exactly like that. You don't get paid per view. You get paid based on how many people viewed your ad. There are cases where people might watch your video but not see a particular ad, and consequently, you won't be paid for that. It's important to note that this scenario where people don't see ads is a minority of those watching your videos. That's where the other metric comes in, RPM or revenue per 1,000 views. This is the actual amount you're being paid per 1,000 views on YouTube. So in the selected period, the RPM was 0.11. This means that for every 1,000 views, I earned $0.11. If I select a different period, this value might be a bit higher. For example, let's look at February. Let's take a look at this value. It's already gone up along with the CPM. The CPM has risen to around $10, and the RPM has increased to 119. So for every 1,000 views, I earned $1.19. I select another period such as April 2021, when I started publishing more videos, the CPM dropped from $10 to 455, but the RPM remained consistent at 1:33. In other words, this is exactly how you can earn money as a content creator through advertisers. Another way to make money on YouTube by enabling monetization is through YouTube premium. If you're not familiar, YouTube premium is a subscription service that allows you to watch videos on YouTube without ads. For example, with this specific video, I don't see any ads because I'm subscribed to YouTube premium on my main account. However, if I open an Incognito window, ads will appear. Here's the video in an incognito tab, and we're already seeing an ad before the video even starts. For those who use their phones frequently, YouTube premium allows you to listen to music with the screen off. You can turn off your phone screen and still listen to music. Additionally, you can download music, videos, and much more to watch or listen offline. I'm a YouTube premium subscriber because I don't particularly like watching ads, but it's not just for that reason. I listen to audiobooks and often download them to listen offline later, and being a YouTube premium subscriber helps me a lot with that. So how do content creators earn money through YouTube Premium? Basically, creators receive a portion of the monthly subscription fee from YouTube premium users based on the watch time of their videos by these subscribers. For example, if I'm paying around 13999 per month for YouTube premium, a portion of that amount is divided among the YouTubers I watch the most on the platform. So, the more watch time you as a content creator, get from YouTube premium subscribers, the more you can earn from this revenue stream. Let me show you an example in practice. Go back to this screen and change the date to March 2021, for example. In that month, I earned 116. If we scroll down, we can see where this revenue came from. So 160 ls came from advertisers, meaning from videos with ads, and 0.32 came from YouTube premium. I've seen cases where YouTube premium revenue was even higher than ad revenue on a channel. Where someone generated around $500 from ads and over $1,000 from YouTube premium. In other words, YouTube premium revenue can vary significantly from channel to channel. Another way to make money through YouTube monetization is through superchat and superstickers. What are superchat and superstickers? During live streams, viewers can pay to highlight messages or stickers in the chat, generating extra income for the content creator. So basically, superchat and super stickers are a type of donation that you can receive when you're doing a live stream, for example. A viewer can send a message to highlight it, which acts as a donation to your channel. This is another way to earn money on the YouTube platform. It's important to note that donations from Superchat during your live streams are also subject to a fee. However, the percentage differs from the advertiser's cut. While YouTube retains about 45% of the revenue from ads, when you receive a superchat or donation, YouTube takes about 30%. This is still a significant percentage, but there are alternative methods to receive superchat payments during your live streams where you can receive the net amount. This is an important point to highlight. Finally, the last source of income through YouTube monetization is the membership program. Offering memberships, creators provide exclusive benefits in exchange for a monthly fee, generating a stable and recurring source of income. In other words, the membership program is like a monthly subscription where your subscribers can sign up to support your channel and receive exclusive content. Among other perks, depending on your creativity, this is another way to make money through YouTube monetization via the membership program. The fee structure is similar to that of Superchat. If you have a $10 membership, $3 will go directly to YouTube as they retain about 30%. 21. How to Enable and Configure YouTube Monetization: Alright, everyone. In this lesson, I'm going to show you how to enable monetization on your channel. Before we get started, I want to walk you through the requirements needed to activate monetization on your channel. So I'm here in my YouTube Studio, and you'll want to navigate to this monetization tab. Once you're in this tab, scroll down, and you'll see the prerequisites necessary to activate monetization on your channel. There's an important point to highlight about YouTube monetize. Are two models or rather two ways you can monetize your YouTube channel. The first and more traditional model is based on watch hours across all your videos. In this case, you would enable monetization on your videos. To meet this requirement, you need to have over 1,000 subscribers and 4,000 watch hours in the last 365 days across all your videos combined. Shorts videos count towards this? No, Shorts videos do not count towards these watch hours. This means that you need to achieve these watch hours manually. While it may seem like a lot of hours, it's not as difficult as it might sound. I have a friend who started his YouTube channel, and within a month, he was able to activate monetization. What strategy did he use? He used some strategies that I shared with him. In this strategy, you should aim to publish at least three videos per week or daily videos if you can manage. These videos should be over 8 minutes long to speed up the monetization process on your channel and also help you gain more subscribers. However, the strategy to gain subscribers is different. Here, we're focusing on a strategy to help you accumulate watch hours. While gaining watch hours, you will naturally gain some subscribers, but it won't be as many as you could get using the other strategy. So you can follow this schedule and aim to post at least three videos per week, if possible, post daily videos. And these videos should be longer than 8 minutes. But Matheus, is it just about posting the videos? No, everyone, you need to work on ensuring that the YouTube algorithm starts pushing this content to more people so that you can accumulate even more watch hours on your videos. So you'll need to create an attractive thumbnail that generates a lot of clicks and views on your video. Do a good and engaging edit to increase your watch hours and also favor the YouTube algorithm. Use some SEO strategies and ask for your viewers engagement. So you can ask your viewers to like or dislike the video, subscribe to your channel, and leave comments. Try to engage with your subscribers in some way to further boost the platform's algorithm. This way, YouTube will start recommending your videos to more people. Consequently, you'll gain a lot of watch hours, which will significantly speed up your monetization process. Got a basic idea of how to gain watch hours, Matheus. Can I quickly gain subscribers? Obviously, you should use about just kidding. You definitely shouldn't do that. It's completely against YouTube's rules. If you consider doing this and YouTube finds out, there's a high chance your channel could be deleted and it may not get approved for monetization. But here's a really good strategy that I used on a test channel. I managed to gain over 1,000 subscribers in less than a month by frequently posting shorts. If you can, post a short video daily Shorts Matheus, why should I post shorts? Here's why. When you publish shorts, YouTube's algorithm pushes shorts videos more easily to other users. If you make a very engaging and attractive video, YouTube will start recommending it to more users. These users will watch your videos, and as a result, they might subscribe to your channel. Want to see a practical example. I'll open up my YouTube analytics and show you how many subscribers I gained in just one month using this strategy. So this is a test channel I created in December. I'll select December 2022 until the 31st and apply it. Look at the number of subscribers I gained, 400 subscribers using this strategy. Throughout the entire month, I only publish shorts, and I got a total of 152,000 views and 400 watch hours just from shorts. These watch hours don't count towards the monetization counter, but this strategy definitely helped me gain subscribers to activate monetization on my channel. So, this is the first way you can monetize your YouTube channel, but, Matheus, is there a way to monetize shorts? Yes, there is a way to monetize shorts, and the requirement to enable this monetization is a minimum of 1,000 subscribers and 10 million views within a 90 day period or three months. At first glance, this might seem like an unattainable number, but it's actually not. As I mentioned earlier, YouTube easily pushes shorts content to other users, and the chances of gaining a lot of views through shorts are very high. In the previous example I mentioned, I gained 152,000 views in the channel's first month. Imagine this. If you already have a consistent, well established channel with some videos and you start publishing shorts, you could gain even more views than I did. Want to see another practical example? I have a channel that's somewhat similar to mine. It's a Minecraft channel. If I go to the shorts section, you can see that this person gets a lot of views on their shorts videos. I'll click on the most popular video. Look at the number of views this person has achieved 136 million, 130 million, 93 million, and so on. So, you see, this requirement isn't as difficult to reach as it might seem. Once you've met these requirements, you'll need to complete a few verifications on your channel, enable two step verification, and follow the community guidelines, especially when using copyrighted music from others. Do not use other people's videos. Always strive to create original content. Once you have met all these requirements, you can submit your channel for review. YouTube typically takes about one to three business days to complete the verification process and determine if your channel is eligible for monetization. How do we do this in practice? Well, I can't walk you through this process step by step because most of my channels are already monetized and I've already set up the monetization process. But submitting your channel for review is a very simple process. If you meet all the requirements, you'll fill out a form where you'll create a Google AdSense account, which is the payment intermediary for content creators on YouTube, blogs, and many other platforms. This is the platform through which you'll receive your payments. So you'll create a Google AdSense account. After filling out the form, you'll integrate this Google AdSense account with your YouTube channel. Once that's done, your channel will be sent for review. Now, let's say your channel passes the review and is approved for monetization. Your channel will start generating revenue as soon as it is monetized. Here's what you need to do to start making money from your videos. You see this monetization option. You need to make sure this monetization option is activated so that you can generate revenue from your videos. Once monetization is activated, this revenue tab will appear in your YouTube analytics and you'll be able to track the earnings generated from all the videos you post on YouTube. One important thing to note is that once your channel starts generating revenue, you'll need to go through a verification process within Google AdSens. In this verification process, you'll need to provide your personal information and submit it to Google Ads. Along with your personal information, you'll also need to include your address. It's crucial to enter your address correctly because Google will send a letter to your address. This letter will contain a confirmation code for your Google AdSense account. Is this process mandatory? Yes, it's a mandatory process for you to receive your earnings through Google Ad Sens. You must have a verified address to activate your channel's monetization and receive your earnings from YouTube. After you complete the final settings in Google AdSense, you'll be eligible to receive the revenue generated. So we have Google AdSense here. If we click to go to YouTube, it will show my YouTube earnings. My last payment was 165 90 and my current balance is 21 97. The balance you see on YouTube will not appear in real time on Google AdSens. This balance always shows up in the following month, usually after the 11th. So let's say you enabled monetization in April. You'll only be able to see the revenue you generated in April starting in May, after the 11th. After the 11th, the revenue generated from YouTube will appear here in Google AdSens. So how do I transfer this payment from Google AdSense to my bank account? Google AdSense payments are made automatically starting from the 21st, and it may vary. You could receive the payment on the 22nd, 23rd, 24th, or at the latest on the 25th. You will only receive this payment on business days. That's why the payment window extends from the 21st to the 25th. But how do you receive this payment from Google AdSens? Well, you can use your own bank, and depending on your country, you may need to use an intermediary platform to receive these payments. That's all for this lesson. I hope you enjoyed it, and I'll see you in the next one. Take care and thank you. 22. Revenue External on YouTube: Alright, everyone. In this lesson, I'm going to show you some additional income streams that you can generate alongside YouTube monetization, even if your channel isn't yet monetized. You might be wondering, Matthias, do these income sources also apply to channels that have already reached monetization? Yes, they absolutely do. These are income streams that you can start using right away. In fact, some of them can even generate more revenue than what you earn through YouTube AdSense. So to get started, I've created this min map to present to you the alternative income sources you can explore alongside YouTube AdSense. The first alternative source of income is through partnerships and sponsorships with companies. How does this work in practice? Creators can establish agreements with companies to continuously promote products or services, earning a fixed income or commissions. In other words, if you've already gained some visibility with your channel, it's crucial to seek out partnerships to promote on your channel. Sometimes companies might even reach out to you to form a partnership. This can be an excellent additional income source to implement alongside YouTube. I imagine some of you have seen channels that occasionally promote a company. This is likely happening through sponsorship deals, and it's a great way to earn income outside of YouTube itself. Another alternative income source is through referral links. But what are referral links, Mathias? Basically, creators can participate in referral programs where you promote products or services in your videos, earning commissions or rewards when viewers sign up or make a purchase through your referral link. In other words, a referral link is essentially a referral system where when you invite someone to a platform or service, you can earn either a percentage commission or a specific amount for each action that person takes within the platform or service you're recommending. This is a very effective way to generate income from your YouTube channel without relying solely on Ad sens. If you decide to implement this referral link strategy, you should align it with the niche you're working in so that it makes sense for your audience to sign up for the service you're promoting. I can give you some examples that I've personally implemented using referral links so you can get a better idea. Instance, one of the referral links I've used is for a cryptocurrency exchange platform where you can buy and sell cryptocurrencies. I once had a YouTube channel focused on cryptocurrencies and investments. So in some of my videos, I promoted this exchange platform by sharing my sign up link. People would register through my ink, and from all the transaction fees generated by buying and selling cryptocurrencies, I would earn around 20%, and the best part is that this percentage is lifelong. I did this for a long period, focusing heavily on cryptocurrencies. I invited a total of 2,440 people, and 74 of them remained active after signing up. Below that, you can see my earnings. The amount in Bitcoin reflects what I earned just by doing this. So I'm going to convert this Bitcoin amount into dollars, so you can see approximately how much I earned in that year. I have a Bitcoin to dollar converter here, and I'll paste the exact amount of bitcoin I earned during this period for you to see how much it is in dollars. At the current exchange rate, Bitcoin is valued at $66,000. And the amount I earned just from the people who signed up through my referral link on the exchange platform was around $6,084. This was the amount I earned as extra income just through a referral link. I basically recommended this exchange platform and people signed up through my ink. Since I received about 20% of the transaction fees from all the trades made by the people who signed up through my ink, I earned 6,084 over a year. You might be wondering, Matheus, where can I find platforms with referral links? You can simply go to Google and search for referral link platforms, and you'll find various pages with examples of referral programs. There are pages listing 45 platforms that have referral systems, including Shopify, Amazon Associates, Rakuten, Ebay, Partner Network, and so on. Example, the Airbnb platform allows people to rent temporary homes, and if you invite people through their referral program and they book a rental, you can earn a commission. If you search, you'll find even more income sources. A very popular referral link was from TikTok, which exploded during the pandemic 20020-2021. Another popular one was from Qui and so on. So researching platforms with this type of referral system is great to implement on your YouTube channel. Returning to our mind map, the third income source is through affiliate marketing. What is affiliate marketing, Matheus? Basically, creators sign up for affiliate programs, promote products or services, and earn commissions on sales made through their affiliate links. How does that work, Matheus? I'm not sure I understand. Affiliate marketing allows you to sign up for a specific product, whether it's physical or digital and promote it. For every sale made through your link, you'll earn a commission. For example, you can become an affiliate with Amazon and promote books. If people buy those books through your link, you'll earn a commission. Let's say you promote a book with an affiliate link for $10, and the commission per sale is 30%. Easily earn $3 for recommending that specific product. It's a system similar to referral links, but instead of promoting a specific platform, you're promoting a product, whether it's physical or digital. How do I find affiliate platforms to promote products on my YouTube channel? You can search on Google, as well. When you type in affiliate platforms, you'll find various sites. For example, this specific page shows different platforms that have affiliate programs. There are programs like Shopify Colabs Share A Sale, AWN, Cj affiliate, click Bank, and so on. Personally, I use a platform called Hot Mart, which is popular in my country. I use it to promote digital products on some of my YouTube channels. Let me give you a practical example. I have a YouTube channel where I make sales through affiliate products on the Hot Mart platform. In the last seven days, I've earned $568 just from affiliate sales, selling digital products. These digital products include courses, e books, recurring subscriptions like mentorships and many other things. In my case, I made 56 sales, and these 56 sales were primarily from courses with lessons and modules. This is another way to earn money from your YouTube channel without even monetizing it through ads. Returning to our mind map to present parallel income sources on YouTube, we also have product sales. Matheus, weren't you already talking about product sales? Yes, I was talking about product sales, but specifically in the context of affiliate marketing, where you're selling other people's products instead of your own. But in this case, we're talking about selling your own products. It can be digital products or physical products. For example, in digital products, if you have expertise in a specific niche where you've already built authority, you can develop courses, create eBooks, set up a subscription service platform, or even sell your own mentorship. This is an example of digital products you can develop on your YouTube profile, which you can then promote and generate income from. For physical products, they can be anything you come up with. I've seen many YouTubers selling t shirts, mugs, and other items. Let me give you an example of a close friend. He has a YouTube channel where he creates things from scratch, almost like an engineer. He started selling electronic toy cars that he assembled himself powered by solar energy. This is an example of a physical product idea. But remember, the product idea should be related to your channel's content. Another source of income is faceless channels, channels where you don't need to show your face. These can be about cooking, documentaries, history, economics, investments, soccer, news, TV shows, podcast clips, and more. Faceless channels are a great income source, and by applying this strategy alongside the other income sources mentioned, you can further maximize your earnings online. In conclusion, you can also receive external donations similar to Superchat but using external streaming platforms through PayPal, where you receive the full amount of the donation and so on. These are the parallel income sources to YouTube monetization that you can put into practice. Analyze your channel's niche and assess whether it makes sense to implement these strategies. I hope you enjoyed this lesson. See you in the next one. Best regards, take care. 23. Using Artificial Intelligence for Youtube Video Ideas: All right, everyone. Now let's move on to the practical parts with ChatGPT. In this lesson, I'm going to show you how to get insights and video ideas using ChatGPT. Here in the chat, you can do the following. Send this prompt to it. Say something like, can you suggest five video ideas for a YouTube channel and here in this theme option, select your channels theme. I'll use digital marketing as an example. I sent this message to ChatGPT and I received the following response. The first video idea for a channel about digital marketing that it suggested was beginner's guide to digital marketing, key strategies for 2024. Another idea was how to create a successful social media campaign. There's also Best SEO practices, how to rank higher on Google in 2024 and so on. If it gets the year wrong, that's normal because ChatGPT has limited knowledge up to a certain date, and if it's outdated, you can update it. However, in the plus versions of ChatGPT, it stays more up to date. Another prompt you can send to ChatGPT to get insights and video ideas is give me viral video ideas for a YouTube channel about and here you fill in the theme, as well as some more detailed characteristics about your channel. I'll fill it in with a channel about digital marketing. I make videos about affiliate marketing, paid traffic on Facebook ads, new trends, and much more. In addition to describing my channel's characteristics, I also describe some types of videos I've recently made. I sent this prompt to ChatGPT and received the following response. The first idea is I tried TikTok ads for a week, a video where I could do an experimental video showing how I use TikTok ads and whether it's worth it or not. C for Facebook ads, how to generate $10,000 in sales in 30 days with Facebook ads and so on. If we look below, there are even more video ideas. So those were the video ideas I was able to generate with ChatGPT. Besides regular videos, you can also create variations of videos. You can make short videos like those on TikTok or Reels with a duration of 30 to 60 seconds. You can take the same prompt and modify it for a video on TikTok, Instagram Reels, or YouTube shorts depending on the platform where you plan to publish it. Say something give me viral video ideas for a channel on Tik Tok, Instagram, reels, YouTube shorts about and describe your channel's theme and some more detailed characteristics. I'll put digital marketing and send this message to ChatGPT. There you go. These were the viral video ideas for YouTube shorts that it suggested. Quick tip to boost your Facebook ads, performance, and many other ideas. Below, there's also a guide on how to structure this video. So this is basically how you can use ChatGPT to get insights and video ideas as a content creator. This feature can be very helpful, especially if you're experiencing a creative block when producing new content. 24. Creating Efficient Video Scripts: Addition to using ChatGPT to get insights and video ideas, you can also use it to create video scripts or outlines. How can you do this in practice? Well, in the previous lesson, I got some video ideas. So you can send the following prompt to ChatGPT. Create a video script about and here you describe the theme and characteristics of the video you want. For example, in the previous lesson, ChatGPT gave me some viral video ideas related to digital marketing. I can ask you to generate a video script. Let's use one of the example videos. Top ten digital marketing tools you need to know about. Highlight some key characteristics of this idea. So I'll input top ten digital marketing tools you need to know about, and include some key details to help it generate the best script. I'll send this message to ChatGPT. And here's the video script that ChatGPT created. So the video would start like this. Hey, everyone. Welcome back to our channel. If you're serious about digital marketing, you need the right tools in your arsenal. Today, we're counting down the top ten digital marketing tools you need to know about. Let's dive in. Below that, it organized the main topics I would cover throughout the video. This is how the script I requested from ChatGPT turned out. Another way you can create a video script with ChatGPT is by sending the following prompt. Create a detailed script for a YouTube video about and then describe the video's theme and some characteristics. I'll make the same request as before, but this time, I'll ask for a more detailed script. I'll input top ten digital marketing tools you need to know about and send this message to ChatGPT. Here we go, everyone. This is the more detailed video script that ChatGPT generated. The introduction is quite similar to the previous one, but it's more comprehensive. Comparing the following parts of the script, you'll notice that it's even more complete. Aanother type of script you can generate with ChatGPT is a bullet point outline. Don't know if you're aware, but every content creator follows a script, whether it's a written script like the one ChatGPT generated or a bullet point outline. You can also create bullet point outlines with ChatGPT. Send the following prompt. Create a video outline with the key points I should cover and describe the video's theme and its characteristics. I'll use the same theme and characteristics as in the previous video, top ten digital marketing tools you need to know about. Let's see which key points it highlights. Here's how my video outline turned out. The first point is the introduction. The second is the content. Briefly introduce the topic and purpose of the video. Mention that you will be covering the top ten digital marketing tools, highlighting their features and benefits. And then it goes tool by tool. This is how our bullet point outline looks. In addition to these methods for creating scripts with ChatGPT, there's a strategy you can use mentioned in previous lessons called prompt priming, where you ask ChatGPT sequential questions and then have it arrive at the final question. I'm going to start a new conversation with ChatGPT and ask, my video idea will be the same. Top ten digital marketing tools you need to know about. Ask ChatGPT exactly this before asking it to create the script. What are the best platforms for digital marketing? The response I received was as follows. The best platforms for digital marketing vary depending on your goals, target audience, and type of business. Here are some of the top digital marketing platforms across different categories. And below, it listed each type of platform by category. Now, I'm going to write the following a sequential question related to this topic using prompt priming. Is it possible to earn money using all platforms, scaling my business? This is a sequential question. The response I received was, Yes, it's possible to earn money by using multiple digital marketing platforms and scaling your business effectively. Here's how you can do it. And below, it listed how I could do this process in practice. Now I'm going to ask my final question. Since I've trained ChatGPT through sequential questions, I'll use the same prompt. Create a video script about top ten digital marketing tools you need to know about. I'll send this message to ChatGPT. Look at how the video script turned out with an even more complete script. After all, I trained ChatGPT using prompt priming, and it understood the type of response I wanted based on my previous questions. But, Matheus, the scripts that ChatGPT generates for me seem too formal. I'd like to create a script that matches my speaking style. No problem. You can create a video script using your own tone of voice. How can you do this in practice? You can send the same previous prompt specifying that you wanted to create a script. You'll define the theme and characteristics of the video. Then press Shift plus Enter and add using the same tone of voice as the video script below. Press Shift plus Enter again. And at this point, you'll need to provide at least a draft of a script you've written manually before. You can send this script to ChatGPT. So I have this script from another lesson. I'll paste it below. Take a look at this script. Will it use my same tone of voice from this script to create a new one? Yes. I'll send this message to ChatGPT and see what its response is. Alright, everyone. Look at how the script turned out when I asked it to use my tone of voice from a draft script I sent. Here's how it looks. So, folks, today we're diving into a fascinating journey through the top ten digital marketing tools you need to know about. Just like how our thoughts shape our reality, the right tools can shape your digital marketing success. And this is how the video script turned out that ChatGPT generated for me. If you'd like, you can pause the lesson to review and compare it with the previous script. 25. Creating Viral Thumbnails for Your Channel with ChatGPT: Now you will learn how to optimize SEO for your YouTube channel using ChatGPT. This lesson won't only be useful for YouTube channels, but also for some social media profiles like Instagram, Tik Tok, and others. So Mateos, what is SEO? SEO stands for search engine optimization. In other words, SEO is the process of optimizing content for search engines. Are various popular search engines like Google, Bing, Yahoo, and even YouTube, which we can classify as a search engine, since it is a search engine for videos. With the help of ChatGPT, you can perform SEO optimization for your YouTube videos, allowing you to rank your videos higher in search results. I'm here on the computer screen with this video inside YouTube Studio. So we have a title, a description, and tags already filled in, but I'm going to use ChatGPT to optimize them. How can I do this in practice? Here's HAGPT. You can do the following. Let's say you want to optimize your title. In ChatGPT, you can use the following command. What would be good SEO friendly titles for my videos about? In the theme, you describe the main topic of your video. I'll input the main topic of my video. Earn more than $20 per day with passive income online. I'll take this title, which is my theme, paste it into ChatGPT and send this message. Here are the SEO optimized titles that ChatGPT generated for me. How to earn $20 daily online, top passive income sources, another title. Make 20 POs every day with these passive income strategies. Another title. Daily $20 Income Online. Best passive income Ideas for 2024, and so on. In my case, I'll use this specific title. But instead of five sources, I'll just include income sources, how to earn $20 daily online, top passive income sources. Now you can create a good description to optimize for SEO. You'll write the following command. Can you help me create an SEO optimized description for my video about and describe the theme? I'll use my title. How to earn $20 Daily online top passive income sources. I'll send this message to ChatGPT, and let's see what description it generates. This was the description it created for me. Unlock the secrets to earning over $20 daily with passive income sources on the Internet. In this video, we'll dive into the best strategies and methods that can help you generate a steady stream of income without constant effort. Whether you're a beginner or looking to expand your current online earnings, these tips and tricks are perfect for anyone aiming to achieve financial freedom. And more content below. So this is how the description that ChatGPT created for me turned out. I'll make this change in the video description option, paste the description it generated and save it to continue. Another SEO optimization task for your description is optimizing through hashtags. This significantly increases your video's reach on the YouTube platform. I added three hashtags, which are also good Jas passive income, Jas earn money online, J digital marketing. These tags were also generated by GPT. To generate new tags, you can do the following. Type the prompt, what video tags would be effective for my video and describe the theme of your video. So the theme of my video is how to earn $20 daily online, top passive income sources. I'll take this same title, input it into ChatGPT and send the message. Here are some tags it suggested. You passive income, other make money online, do earn money and others. You can choose at least three hashtags to optimize your videos for SEO. It's important to note that these hashtags are also very useful on other social media platforms like Tik Tok, Facebook, Instagram, and others. Can use these hash tags to optimize your videos for SEO as well. Another SEO optimization task you can do for your videos is in the tag section. Tags are essentially keywords linked to your YouTube videos. For example, if someone searches for digital marketing, my video might show up. It won't appear right now because I've set it to private, but if I make it public, it's likely to show up. Or if someone searches for earn $20 per day, it might also appear. This is a very important aspect of SEO optimization for your YouTube videos. You're going to type the following prompt. What would be good tags for a YouTube video with the title? And you can edit either the title or the theme of the video? I'll input the title to help improve the SEO optimization even further. I'll paste my title again and send this message to ChatGPT. And these are some tags it suggested. Make money online. Passive income, income sources, extra income, online business, income opportunities, digital marketing, work from home among others. I can take all these tags that it suggested and insert them into the tag section of my video. If you do the same as I did, it probably won't work if you copy and paste them all at once, as it will result in an error due to tags being too long. You need to separate these tags with commas. Once you do that, you can copy the tags separated by commas and insert them into your video. I'll do that, and here's how it looks. I'll click the Save button. Another CO task you can also perform on your YouTube channel is in the settings option. You go to the channel option, and in the keywords section, you can insert some keywords for your channel. I'll delete the already inserted keywords and in ChatGPT, write the following prompt. Give me keywords or tags for a YouTube channel and describe your channel's niche and some characteristics like the videos you publish and other information. I'll input a channel called Matheus Stangherlin on digital marketing, investment and online business. I'll send this message to ChatGPT, and these will be the keywords it suggests for my YouTube channel. You do the same. Separate these tags with commas and insert them into your channel. I'll take these tags again, paste them into the keyword section and click the save button. These are the ways you can optimize SEO on your YouTube channel. I hope you enjoyed this lesson, and I'll see you in the next one. 26. Boost Your YouTube Channel's SEO with ChatGPT: The previous lesson, I showed you how to do SEO optimization for your YouTube videos. In this lesson, I'm going to show you how to create thumbnails using ChatGPT. Mathis, is it possible to create thumbnails with HAGPT? While you can't create the thumbnail itself with HAGPT, you can get a guide or better yet a description of a good idea to create one. Video where I did the SEO optimization was this specific video. Thi thumbnail here I made using the guide that ChatGPT provided, I suggested including an image of myself, but since I didn't have one, I used a photo from another example lesson. In ChatGPT, you can type the following prom to help formulate your thumbnails. Describe a viral thumbnail for a YouTube video about and describe the theme and characteristics of your video. I'll define the theme and characteristics here, which are my title. I'll enter my title and send this message to ChatGPT. Instead of just describing the thumbnail, ChatGPT generated an image for me, an image that I can actually use as a thumbnails, and it turned out really. But I'll send the following prompt. 12 58x7 20 to tell ChatGPT that I want an HD image to use as a thumbnail. So in this way, you can generate images with HAGPTO better yet, create thumbnails with HGPT. Now I'm going to use it to describe a thumbnail so that I can create it from scratch based on its descriptions. All right. Now describe a viral thumbnail for a YouTube video about and then include the theme and characteristics of the video. Don't make an image, and there you go. Right below, it provided some ideas on how I could create this thumbnails on the characteristics I gave it. Based on this description, I can create my thumbnail using platforms like Canva. I can also use software like Photoshop or Photoscape to build my thumbnails. Matheus, I don't have much knowledge in design to make my thumbnail. You can use the Canva platform, which is very simple to use. You can take the characteristics of the thumbnail type that ChatGPT formulated and create a thumbnail within Canva. After creating your thumbnails, you can upload it to your video. It's important to mention that I created this thumbnail using Canva, so you can see how you can do design work on that platform.