Transcripts
1. Welcome to the Course: Hello, everyone. Welcome to the first class of our
TikTok Ads course. First of all, I would
like to express my gratitude for enrolling
in this training. If you don't know me yet, my name is Mattis. I'm a digital entrepreneur. I work in the
importation sector. I've been managing
traffic for a while, and I also create content
on the YouTube platform. In this course, we will cover
various topics related to TikTok ads from what
they are and how they work to the entire
structure of TikTok ads, their tools, and how to
create successful campaigns. Summary, this is just an
introductory class to introduce you to how our
TikTok Ads course will work. I hope to have you
with us until the end of this course and that
you'll be able to live here creating the best
possible campaigns and achieving the best
results with TikTok ads.
2. Understanding TikTok and its importance in advertising through TikTok Ads: TikTok is a platform that has grown in prominence over
the past few years. It's a platform that already boasts over 1 billion
users worldwide. Now, imagine with me, being able to use
this vast audience to promote your products, services, businesses,
and much more. All of this is possible
through TikTok Ads. Well, if you don't know
what TikTok Ads are, TikTok Ads is the advertising
platform of TikTok. It operates similarly to
other advertising platforms. Those of you who
are more familiar, it has a fairly similar model to platforms like Facebook Ads, Google Ads and others. In other words, when we
talk about TikTok Ads, it's TikTok for advertisers. This is where you
can actually create ads to promote your products, services, and much
more to TikTok users. Mathis, could you show us some examples of
ads in practice? Well, here on the
computer screen, I'm in the TikTok ad library, and in a specific class, we'll explore this
tool in more depth. However, thanks to this tool, we can explore ads from
other advertisers. It's an excellent tool,
especially for replicating ads that work using similar
targeting and much more. Here, I've already selected to display only ads from Spain, and I'm going to search for
ads related to drop shipping here in the TikTok ad library and click here to investigate. And advertisers using
the keyword drop shipping in their
ads will appear. So these would be
some examples of ads that you can see in
practice inside TikTok. Let's take a look at
these examples of ads. So these are some examples of ads that you can see on TikTok. May not necessarily
be able to view these ads on TikTok
on your computer. At least as of the time
I'm recording this class, you can only create ads
for mobile devices where the largest user base of the
TikTok platform is located. And if we scroll up here, we'll have more ads related to the keyword
I searched for. And Matheus, why should I use TikTok Ads to
promote my products, services, and much more? Well, one of the
main advantages of using TikTok Ads is
its affordability. Since it's a relatively new
platform in the market, there are fewer
advertisers using it compared to other
advertising platforms. And as a result, the CPM of your campaigns is even
more cost effective, meaning the cost
for 1,000 clicks, making campaigns
economical and affordable. Another important advantage to highlight is the
constant growth of TikTok's user base as new people join the TikTok
platform every day, and it's gaining a strong
foothold in the market. Another significant
point to note is that the platform already has over 1 billion active
users worldwide, and this number continues
to grow steadily. It's indeed a
substantial audience where you can promote
your products, services and much more
to this vast pool of people who could potentially become your future customers. So to recap when we
talk about TikTok Ads, it's simply TikTok
for advertisers. In other words, the TikTok Ads advertising platform allows you to advertise and promote your products and
services to TikTok users.
3. How TikTok Ads structure works: Now let's understand
how the entire structure of the TikTok
Ads platform works. To move forward a bit and
provide a brief overview. For those who are
more familiar with advertising platforms
like Google Ads, Facebook Ads, and others, TikTok Ads is quite similar
to Facebook Ads in many ways. Throughout the class,
you'll realize just how similar these
two platforms are. To start, I'm here on
the computer screen. I've created a mind
map to explain how the entire structure behind the
TikTok Ads platform works. First and foremost, for
you to understand how the structure of the
platform and the Ads works, it's important that
you understand what the business center
is or in French, the center the business, and what the business
center actually is. It's the central
platform of TikTok Ads, where you manage all your
advertising activities, advertiser accounts,
campaigns, and ads. In other words, when we talk
about the business center or even in its
French translation as the center de business, we're talking about the
dashboard where you can manage all the activities
of your TikTok Ads account. What else can I do in
my business center? One of them is setting
up your Pixel. If you don't yet know
what a Pixel is, we'll have a class where
we'll dive into what it is and how to set up a pixel
here on TikTok Ads. Through the Business Center, you can set up the
TikTok Ads Pixel, create and manage
advertiser accounts. I'll explain what advertiser
counts are in a moment. Can also configure audiences, which means in this case, setting up and storing a target audience that you
want to target in a campaign. You can add members and
partners to outsource the traffic management process in your TikTok Ads account. You can add people to
handle all of this, or even if you want to perform this process in another
account, you can add a partner. In your business center, you can also set up
your payment method. How will you pay for your
campaigns here on TikTok? In summary, when we talk
about the business center, that's where you
actually perform the entire setup process in
your TikTok Ads account. Here on the homepage
of my Business Center. You can also access
your business center. I'll leave the link available for you in the
resources section, so you can access it
or you can also type business.tiktok.com
in your browser. You'll have the option to create an account or
proceed with login, but that will be covered
in another class. I'll show you how to create
an account and set it up. By going through this process, you'll enter your
Business Center, which looks a lot like
Facebook's business manager, also known as Business
administrator. Here in our business center, we have the homepage, which
is the account overview. This option doesn't
interest us as much. Only part that interests me here is the performance section, where the performance
history of your campaigns that you've created here on
TikTok will be displayed. We have the users
and members option. Here. We'll have a specific
lesson about how to share your business center or advertising account
with another person. In this assets option, we have advertising accounts, which I'll explain soon what
it is and how it works. We have the audiences
option where you'll actually go
through the process of setting up custom audiences or as they call them
here, custom audiences. We also have the
catalogs option. Is the one to use if
you have an e commerce, like drop shipping or even
traditional ecommerce. You can add your
product catalog here on TikTok Ads to further
simplify campaign management. We also have the Pixels
option where you'll actually create new pixels and go
through the setup process. We also have the TikTok
accounts option. This option is very
interesting if you have multiple TikTok accounts
and you want to use only one account to promote
a specific product. You can target
only that account. Throughout the course,
I will explain to you how to accomplish
this entire process. Here in the finances section, can also go through the
payment setup process. Below, we have the activity log, and here in business settings, you can perform some more in
depth configurations within your business center or rather in your
TikTok Ads account. Another important part of the TikTok Ads
platforms structure is advertiser accounts. It's quite similar to Facebook's
advertising accounts, and what are
advertiser accounts, and what are they
used for Matheus? Well, here in our mind map, I've separated it by
advertiser accounts. What are advertiser accounts? These are individual
accounts created within your business center
to create and manage different
advertising campaigns. Here in TikTok Ads, advertising accounts,
you can create, manage your campaigns,
and budgets, and what are the tools we have within the advertiser accounts? With advertiser accounts, you
can create your campaigns, advertising groups, and also
create your actual ads. We'll even have a specific
lesson on these topics. With your advertising accounts, in addition to creating
your campaigns, groups and ads, you can also track your
performance metrics. If you want to further optimize your campaigns based
on the data collected, setting budgets and
general settings, configuring and managing multiple campaigns
within TikTok Ads. In other words, when we talk
about the business center, that's where we set up our
entire TikTok Ads account. And when we talk about
advertiser accounts, these are the
advertising accounts where you will actually create and manage your
campaigns here on TikTok Ads. And how do I access my advertising accounts
here on TikTok? In your business center, you will click here or
on advertiser accounts. Since you probably don't have
an advertising account yet, you will click here
on the button to create a new advertiser account. You will go through the
entire setup process. You will understand this when we configure all of this in
practice during the lesson. After setting up your
advertising accounts in the Business Center,
here is your homepage. We have the dashboard option. Here, we also have
the campaign option. You will actually
create your campaign. It's a dashboard quite similar
to Facebook Ads Manager, we have the campaign, the ad
group, and the ad itself. This is the complete dashboard
where you will create, manage, and optimize
your campaigns. So we have several tools here in the
advertising accounts, such as audience settings, creative library, management,
catalogs, and much more. And we also have the
analytics option here where you can
track certain reports, find creative inspirations,
video ideas, and much more. Your homepage is quite similar to the homepage of
the Business Center, where you can track your metrics
and a few other details. But for those who are
already more familiar, it might even be better to track their metrics here in the campaign option
because you have insights and can set up specific
metrics such as CPM CTR, which is a very important
metric and many other metrics. And that's how the structure
of TikTok Ads Ads works, which is composed through
the Business Center. Within the business center, you can make all
the configurations to further optimize
your campaign from the TikTok Pixel to custom audiences and even
advertising accounts, which are another part of the TikTok Ads structure where
you will actually create, manage, and further
optimize your campaigns. I hope you enjoyed this lesson. We'll see you in the next one, big hug and thank you.
4. Creating and setting up your account on TikTok Ads: So, guys, in the
previous lesson, did you understand
how the structure of the TikTok advertising
platform works? In this lesson, I'm
going to show you how to create and set up a TikTok
Ads account step by step. Well, here on the
computer screen, you will click on
the link that I will provide in the
resources section, or you can visit the website,
business.tiktok.com. You will be redirected
to this page, meaning where you can create
your business center. To create an account, click
on the Sign Up button. On this page, you will need to enter your email
address and a password. In addition to this
traditional method of creating an account, you can also create
an account by linking it to your
existing TikTok account. Simply click the Sign Up button to link it to your
TikTok account. So I'm going to enter my email
address and password here. Once you have entered
your email address, check these two boxes
to indicate that you agree to the TikTok
Ads platforms terms. Then click the sign up button. Next, a confirmation code
will be sent to your email. I have already
received the code, so I will enter it to continue. You will be redirected
to this page where you will create an account
in the Business Center, which is TikTok Ads
Business Center. First step you need to follow is to set a name for
your business center. It doesn't necessarily
need to be your name. After all, with a
TikTok Ads account, you can create multiple
additional business centers, allowing you to create
a business center for a specific activity. Or, for example, if you manage
traffic for someone else, sometimes they can give you access to their business center, and it will appear
in your dashboard where you can switch
between business centers. So here I will create my
business center and give it the name I have already
entered course account 01. At the bottom, you will select the time zone of the region
where you are located. Will select the
Madrid Time Zone. At this stage, you will choose
your goal on TikTok ads. Are you an agency whose
goal is to manage campaigns for others and promote
other people's products? Or are you an advertiser whose goal is to promote
your own brand products, business, and even
your own services? In my particular case, I will choose that
I am an advertiser, and my goal is to
promote my own brand. At this stage, you will need to select the name and
website of your business. It is not necessary to have a business to advertise
on TikTok ads. You can use your personal name or even link to a
social network, such as Instagram,
Twitter, Tik Tok, Facebook, YouTube channel in case you do not have a website. I have already filled
in the name of my business and also
inserted my website, which is the link to
a YouTube channel. In the challenges section, you will choose the
niche or sector of your business in which you
want to promote your products, services, and other
things on TikTok ads. You can define your niche. Oh, Mateus, I couldn't find the niche I want to advertise
on TikTok. No problem. Just select the other option, then select O again, and we will move on
to step three of the process of creating
our business center. Step three is a
very important step when creating your business
center where you will provide tax information
rather personal information for your TikTok Ads account. The first thing to do is
to select your country. I will choose Spain. It
is very important to fill in this
information accurately. Once you have selected
your country, new options will be enabled. Next, you will select
the currency in which you want to be
billed on TikTok ads. Normally, by default, it
will appear in dollars, and you can change it to the standard currency
of your country if you do not use dollars because if you leave dollars
as the currency, the cost could be
higher than usual. Below, you will need to complete the name
of your business. It doesn't necessarily
have to be a business. You can enter your full name instead of selecting a business. Next, in these
additional options, you will need to
provide personal data, such as the billing address, which can be your
personal address or your business address, your primary contact, where you will need
to enter your name, contact email address
and phone number. After completing the
contact information, you will move on to
tax information. At least in the early
stages of Tik Tok, only businesses were allowed to create accounts on TikTok ads, but currently you can
create accounts as an individual without
needing to be a business. It's important to note
that during the process of creating a business
center on TikTok ads, entering personal data is a mandatory step in some countries and
optional in others. But the process is very similar
to creating an account on Facebook ads for those who are already familiar,
and there you have. After filling in all
the personal data when creating your
business center, you will have two options
when creating your account. You can choose to
create a basic account, which will have limitations
on various features, or you can create
a normal account, which will give you access to all the features and
tools of TikTok Ads. I recommend starting by
creating a basic account. So I will click
the Create button to continue. There you go. Our Business Center has
been created on TikTok Ads. Here is the homepage.
I will click the Get Started
button to continue. Here in the dashboard
of our Business Center, I have already introduced you to some features in
the previous lesson. But here we have some
settings you can configure to further
optimize your account. One of these configurations is the verification
process where you will confirm and further secure
your Tik Tok Ads account. Complete this process, you will access the business
settings option. Then click the Start
verification button, which will take you
to this page to complete the verification
process for your account. You will confirm
some personal data such as the company
name and website. And below, you will upload certain documents to complete
the verification process, such photos of your
personal documents, both the front and back. Below, in the certificate
number field, though poorly translated, you will need to enter the
document number you are submitting based on the
country you have registered. If you want to add
additional documents for the verification process, you have the option below. Once all these
options are completed and the images of your
documents are uploaded, you can click the submit button, which will initiate
the verification process for your account. Process can take 24 to 48
hours for added security. Another configuration
you need to make in your business center is
setting up payment methods. IE, how you will pay for your
campaigns on TikTok ads. In the finances option, you can access the payment
option to make this setup. One way to set up payment is by clicking Manage
Payment Method. You can enter a debit
or credit card. TikTok ads will
automatically deduct once you reach a specific
cumulative value. That's it. As you spend on
your campaigns with a registered debit
or credit card here, it will be automatically
deducted from your account. Matthis, is the only
payment method on TikTok ads through a
debit or credit card? No, that's not the case. Depending on the country you have set in your
business center, you can pay for your ads on TikTok ads using other
payment methods as well. Does this work in practice? Click on the Ad Credit option. Here, you will need to enter
a minimum amount of credit. You want to add to your
TikTok Ads account with the minimum amount
being at least $12. As I'm setting up an
account for Brazilian, it shows an example
of 60 Brazilian RAs. Let's say I want to add
the $12 from the example. I will leave the
box filled with 60 As and click the
confirmed button. Then you select the payment
method with which you want to deposit this amount into
your TikTok Ads account. In this section, you will see different ways to add credit
to your TikTok Ads wallet, which will vary depending
on your country. What happens after I've
added this credit? How will it be managed
in my account? This credit will
remain stored in your TikTok Ads account
as available credit. Instead of being automatically deducted in a card transaction, it will stay in your
account for you to use it to pay for
your ads as you need. If you add credit,
all costs will be deducted from the
available credit option. A very interesting
feature of TikTok ads is that when your available
credit reaches zero, at least as of the
date of this lesson, your campaigns are automatically deactivated if you have
no available credit. This is done to
ensure your safety and prevent you from spending
money you don't have. To create an advertiser account or in other words, an
advertising account. You need to hover over
the assets option and click on Ad account. It is on this page
that you will actually create your advertiser
account on TikTok Ads. I've already explained
in previous lessons what an advertiser account is
and what it's used for. This is where you actually create your campaigns
on TikTok Ads. To create an advertiser account, click on the Create New button. You need to enter a name for
your advertiser account. It's important to note
as a preliminary tip that you can create many
other advertiser accounts. As you use the
TikTok ads platform, it's recommended to create an advertiser account for
each type of objective. What do I mean by
that? Let's say you have an online store. It's useful to have
an advertiser account specifically for that store or if you have another
type of business, you can have a separate
account for that. You might want to promote
digital products. In that case, it's
recommended to create another account for
those digital products. Therefore, it's very
important to separate advertiser accounts for each
specific type of objective. Not only advertiser accounts, but it can also be beneficial to follow this process with
the business center. You can create a business
center for each. Can be very useful
for organizing your campaigns on
TikTok ads even better. Indeed, throughout this lesson, I will show you how to create another business center as well as another
advertiser account. Indeed, throughout this lesson, I will show you how to create another business center as well as another
advertiser account. Here, you need to select the
time zone for your account. Use the same time
zone I selected during the process of
creating my Business Center. In this section, you need to complete the personal
data for your account. This is optional because these are not mandatory
pieces of information. I've already completed
this data during the process of creating
my Business Center. I will click the
submit button to continue creating our
advertiser account. Advertiser account has
been successfully created. Therefore, whenever you need to access your advertiser account, you can do so via assets. Then advertiser accounts and click on the Ads Manager button. If you click on this button, you will be redirected to the Advertiser Accounts
dashboard where you can really get to work,
creating your campaigns, managing them, optimizing them, and exploring many other
processes throughout the course, like some of the tools I've shown you in previous lessons. Another way to access your business manager
on TikTok ads from your Business Center
is to hover over these squares and
click on Ads Manager. By clicking on this option, you will be automatically
redirected to your ads manager, where you will actually
manage your campaigns. And how can I create
another advertiser account? To create another
advertiser account. Here in the same advertiser
accounts option, click on the Ad Advertiser
Account button, then click Create New and
complete all the data. Then click Next. It's a
fairly similar process to what I showed you earlier. I will create another account. I will call it ADCors 02. I will select our time zone
and click Next and submit. So our second advertiser account has already been created, okay? And whenever you want to log into one of these
advertiser accounts, simply select which
account you want to use. If you want to
access account two, just select it and
open Ads Manager. If you want to
access account two, just select it and
open Ads Manager. If you want to
access account 01, select it and Enter Ads Manager. It's a very simple process, and how can I create
another business center? Create another business center, you need to access this link business.tiktok.com slash CILcT. Go to this link where you will be redirected to this page. In fact, I recommend bookmarking this page
in your browser. As inside this page, you will see all your
business centers. So here's my main
business center. If I had a secondary
business center, it would probably appear here. Have the option to log into the business center
already created, as well as the option to
create a new business center. The process is quite similar to what I showed you earlier. So whenever you want to switch from one business
center to another, just access this website, business.tiktok.com
slashCLcTT be able to switch business centers. Another way to switch business centers is once
you're in one of them, hover here and select the switch between Business
Center accounts option. Other business center
you created will appear, making the process of
switching accounts in TikTok ads even
easier and faster. The same example applies here in ADS manager to switch
between advertiser accounts. Instead of hovering here, you will hover here on account 01 to switch between accounts. I have the account 01. Account 02 accounts. If I want to switch to
this other account, I simply select it and I
will switch to account 02. It's a fairly simple process. In our Ads manager, which is the dashboard where you can manage your
advertiser accounts, create campaigns and use
many other features. To create a campaign,
you just need to click on campaign and then
the Create button. Then you will follow
the entire process, which will be explained
in a specific lesson where we will build a campaign from scratch in TikTok ads. Very interesting
setting that you might need in the
future or perhaps even now is linking a TikTok account to an
advertiser account. As I explained in
previous lessons, advertiser accounts
are where you actually create and
manage your campaigns, and you can link these
campaigns to Tik Tok accounts. You can perform
this entire process directly in advertiser accounts. That is in the ads manager, where you will link your ads to a specific TikTok account. So let's say you have
multiple TikTok accounts, each for a specific segment, and you want to run ads in one of these specific accounts. Simply click on the
user settings option and in the TikTok
account option, click on Link TikTok account. You will link the account
you want to use for the advertising
process in TikTok ads. All the ads you publish in this advertiser account
to which you've linked your TikTok account will be associated with that
account in TikTok ads. So that's it, folks. That's how you can create and set up an account in TikTok Ads. I hope you enjoyed this
lesson and until next time.
5. What is tracking pixel and how to set it up?: Hello, everyone. In this lesson, I will explain what
tracking pixel is and how you can set it up in
the TikTok Ads platform. To start this
lesson, I've created a mind map to explain
what the Pixel really is. The TikTok Ads Pixel is a tracking code that
can be added to a website or app to collect
data about user activities. Continuing, it allows tracking specific user actions
such as page views, button clicks, purchases, and other relevant interactions. The Pixel is a tool that most
advertising platforms use, whether it's in Google Ads, Facebook ads or other platforms. The pixel is a tool aimed
at tracking interactions and actions that each user
takes on a specific page. Based on this data,
advertising platforms seek to further optimize
their campaigns. Want to see an example.
Well, suppose you've created a campaign with the
goal of getting sign ups. You've had about
ten people sign up, and among these ten people, nine had very similar
behavior and interaction, while one person had a unique
and exclusive interaction. The first nine people clicked your link and
immediately signed up. The specific person
clicked the link the first time but did not
complete the data. The second time they
clicked the link again and still did
not complete the data. The third occasion,
thanks to remarketing, they finally signed up. The Pixel will capture all this data and analyze
the two user groups, the group with nine
immediate results, and the group with only one
result, but took more time. Based on this collected data, the platform will
segment ads for the type of audience that
typically performs best. In other words, it will further
optimize your campaign, reduce your costs, and
improve your results. That's the main
function of the pixel. It's a tracking
tool that records the behavior of
each type of user, and based on that data
optimizes your campaign. Another example I could
give you about the pixel is if you create two campaigns
using the same creative. You don't know what
a tracking pixel is, we'll have a specific lesson explaining what it really is. But you've created two campaigns with two similar creatives, but with different audiences. In one of these campaigns, you achieved remarkable results. In the other campaign, the
results were not as good. The pixel will analyze these
two audience groups and further optimize the campaign
that is performing well. In summary, the pixel is a data tracking tool aimed at
optimizing your campaigns. What are the advantages of
using the tracking pixel? Well, I've listed here some advantages of using
the tracking pixel. One of the main advantages of using a tracking pixel
is the ability to create custom audiences based on the data collected
by the pixel. How, Mathis? How can I do that in practice if I'm
going to advertise a specific product and I don't exactly know which audience
to target for my campaign? You can create a campaign with an open audience without
initially configuring it. Over time, your campaign
will have interactions and the pixel will collect as
much data as possible. Based on the data
collected by the pixel, you can create a type of audience to target
in a new campaign. Using as a basis the
audience that had the most interactions
according to the data captured by
the tracking pixel. Another advantage
you get from using the tracking pixel, as
I mentioned earlier, is the ability to run even more optimized
marketing campaigns because based on the data
collected by the pixel, advertising platforms optimize
campaigns for you to get results and for the platform to continue generating revenue. The third and final
advantage you get from using the tracking pixel
is the ability to optimize your campaigns
based on the collected data. As I mentioned, these are the advantages you
get from using the tracking pixel
and how do you set it up in the
TikTok Ads platform? To create tracking
pixels in TikTok ads, you need to log in to
your advertiser accounts. I'm going to select
this advertiser account that I created with you
in the previous lessons. Inside the Ads manager, which is the dashboard for
our advertiser accounts, you'll go to the Tools tab and then click on
the events option. This is where you'll
actually create your tracking pixel
in TikTok ads, and we have three options for
pixels that you can create. You can create an
app event, Pixel, a pixel with events
for websites, and we can also create
pixels for offline events. I'm going to create a
pixel for website events, and I'll click on
the Manage button. Since I don't have a pixel
in this advertiser account, nothing will appear
except this option. Create a pixel. I'll click
on it to create our Pixel. We have two options for
creating your pixel, so you can create a pixel manually or by
setting up a partner. I'll show you how to create a pixel by setting up a partner, which is one of the easiest and recommended ways to set
up your tracking pixel, especially if you have a drop
shipping focused business. It's an even simpler process. Let's say, I'm going to create a tracking pixel by
setting up a partner. I'll select. Click
on the next button. Here we have several
platforms with which you can link your
advertiser account, or rather your advertiser
account with your Pixel, within some integration
platforms that allow you to create online stores such
as Loga Integrata, Shopify, WooCommerce, BigCommerce, and many other platforms
that enable ecommerce, whether it's
traditional ecommerce or drop shipping focused. Let's say you're
working with drop shipping through the
Shopify platform. You select the Shopify platform, click on the next button, give your pixel a name and configure it entirely manually. Then you link this pixel
to your Shopify page, which is a fairly simple process by simply clicking buttons, and your tracking pixel configured through partner
setup will be ready. Another way you can also set up the Partner pixel is
by using tag managers. So if you are using Google
Tag Manager on your website, you can insert and configure
the API into your page. Then you can do it both via the TikTok Pixel and
events in the API. You just need to choose
which one you want to use. So that's more or less
how you can create and configure a pixel
using Partner setup. And now, in fact, I'm going to create a pixel
using Manual setup. I'll click the Back button. Then I'll select Manual setup
and click the next button. This stage, you will need
to give your pixel a name. It's very important when setting
a name for your pixel to specify the type of objective for which
you want this pixel. Let's say you're going to add a variety of products
on TikTok ads. You want to create a pixel
for a specific product type, named the pixel and
assign a number to identify the function
of this specific oh, I have an affiliate product on the Hot Mart platform here. It's a chat GPT product, and that's the one I'm going to set up with the
pixel in this class. So I'll set the name of
my pixel as Chat GPT 01. This will be the first
variation of my pixel. I can create even
more in the future. Throughout the
class, I'll show you how you can create other pixels. Then I'll click the next
button to continue. Arrive at this page
where you will configure events
within your pixel. What does this mean,
Mathis? What is it for? Basically, with
this event setup, you can list the main events
you want the TikTok pixel or rather the tracking pixel to monitor to collect this data, and further maximize
your campaigns. Don't quite grasp how it works. Let's imagine a
practical example. I have this product on HTM take the payment link
and launch it with you. I can set up my
tracking pixel to alert me every time a payment
event is initiated, whether it's with a
credit card or PayPal. Another example I could
give you is to assume you're running a campaign with the goal of capturing leads. That is getting sign
ups on your website. In the event list, you can
select the submit Form event. Another event could be
complete registration, another event could be click the button and
many other events. Why would I select
this type of event? Because, for example,
if my main goal in this campaign is
to get sign ups every time someone enters
my link and triggers this complete registration
event on my site. Since I've selected
this type of event that represents my goal,
with this pixel, the Tik Tok Ads Pixel will be alerted when this
event occurs and we collect data on the
type of audience you're attracting so you can further
optimize your campaign. I've done a basic setup
here to list events. So every time someone initiates the purchase
and payment process, the Pixel alerts if
someone places an order, fills out a registration
form or completes a payment, it will also provide
me with that data, which in this case is
considered conversion goals. The beginning of the purchase in the part of our
funnel would be here, and the initial steps
would be content view, meaning when the person
enters the page and views it, this pixel will automatically activate as soon as
someone enters my site. It's very important to properly separate each type of
function here in the funnel. I'll click the next
button to continue. This stage, you can create
three types of pixels, a pixel using the event API, a pixel via custom code, and a pixel via Event Builder. For those who will
use a website, these two options
already selected, Event API and custom code
are both excellent options. I'll simply select the event API and then click the next
button to continue. At this stage, you can make some additional
configurations related to event settings
inside your pixel. Can follow some Facebook
ads best practices by clicking on Best Practices. This will provide you with some suggestions on what you can do, but you're not necessarily required to configure this part. However, if you want to add some extra tracking
to your campaigns, such as adding a value
to your campaign, this value will be recorded as revenue once you make a sale, as well as the
cost of that sale. Will allow you to know
your actual profit, I E, your net profit in
Tik Tok Ads metrics. This can be interesting
for some people, perhaps, but in my particular case, I'm not going to go through
this setup process. Click the next
button to continue. Now, let's move on to this page. It's very important to leave the auto advanced
matching box enabled. Leaving this option enabled is important to further maximize your tracking pixel
and truly embed your pixel on your website.
Are two ways to do it. The first way, the
more traditional one is to click the C
Instructions button. You will be redirected
to this page, and here you will find
a code that you can click to copy and paste
onto your website, whether it's a Wix page, elementor, Wordpress,
and many others. Mateus, I'm advertising
an info product. I'm an affiliate, or I
create info products, and I don't have a website with a clean
structure. No problem. You can add the pixel to
your payment process. How do you do this in practice? You will need the D of the pixel you created in Tik Tok ads, and where can I find this ID? Click the go to
configuration button. Will be redirected to this page, and at the top, you will
find the ID of your pixel. You will copy this
ID and add it in the same way you would with the tracking pixel
for Facebook ads, Google Ads, and many
other platforms. I will add it to my product
on the Hot Mart platform. I will select the
configuration for the tracking pixel in
the TikTok Ads platform. Choose the idea of my tracking
pixel and it will be now, let's perform a test of our Pixel to ensure
it's really working. How do you do this in practice? Before starting this process, it's very important to download the TikTok Pixel helper
extension in your browser. You just need to search on Google TikTok Pixel
helper extension, and you will find the
download link for this tool. Or I will also leave the link available in the
resources section. You to perform the
download process after downloading
this extension. Here's the extension,
and through it, you can identify if the
page has any pixel. I will perform a
practical test with you. Here is the payment process. I will refresh this page and the pixel has
already been added. If I click on the extension, it already shows
me which pixel is installed on the site and the configuration of its events. Matthias, how can I create
another pixel in Tiktokads? You will see the tools option again and click on
the events button. Then select what the event
of your pixel will be. I will select the same event, an event for the website, and we will arrive at
a quite different page where no button appears, and it is indicated that you
need to create a new pixel. Pixel I created with you has
not received an event yet because the TikTok
tracking pixel takes a little time to update, but it will appear
in a few minutes. To create a new pixel, click the setup
web Events button. Then select the type of configuration you want
to perform for creating your pixel and follow
the process similarly to the previous process
so that you can create and configure your tracking
pixel on your website. Once you have this
pixel configured, it doesn't mean you
can immediately add it to your campaigns. Ideally, you should test
this pixel with a test event similar to what I initiated on the payment page or
perform an action. Generates an event
or interaction on the website to
activate my pixel. It's very important
to note that at least until the date I'm
recording this lesson, the pixel takes a few
minutes to appear in your campaigns option because it has a certain delay to activate. It has a certain delay both to display real time events and for the pixel to appear as active even if you've
performed a few events on it. It's very likely to appear as a pixel that hasn't had
recent activity yet, so be very mindful of this. My pixel here, for example, even though it received a payment initiation
event and shows an active event here still appears as having
no recent activity. Let's refresh this page to see if the pixel is active now. It still doesn't appear
as an active pixel, but we'll wait a few minutes to show you where you can add the tracking pixel in the process of creating
your campaigns. After a few minutes, my pixel is now active and with
the pixel active, I can now add it to my
campaigns on Tiktoka. So I will simulate
here the creation of a new campaign by
clicking on Campaign. We will enter this
page and I will click the Create button to create
a campaign from scratch. I won't create the
entire campaign, but I will show you how far
you can add your pixel. So in the campaign, you will
define what your goal is. For some objectives, you
can't add a tracking pixel, but for others, configured my tracking pixel with
the conversion goal, so my goal is sales. I will select the objective of this campaign as
conversions on the website. I will click the
Continue button to proceed and allow you to
add your tracking pixel. Do you see the Tik Tok
Pixel option here? You need to click on this
option and select your pixel, the one you configured
with events. I will select this pixel here. In the optimization
event section, you will choose which event you want as the primary
goal for your campaign. Where are the other
events that I could add in the pixel
creation process? You might ask. Well, they won't appear here
until they are active. Can I send a test
event for the start of payment since it's here at
the beginning of the payment? For example, can I
initiate a payment? In theory, yes, you can. However, when you manually perform this event
testing process, it won't have the same
effect as a real sale. As soon as you manage
to make a real sale, you will create a new campaign
with the goal of sales. As you make sales,
the TikTok Ads pixel will identify and segment the target audience
that performs this type of conversion that
you have selected the most. Example, if you create a campaign with the
start of payment event, there may be many
people who initiate the payment but very
few actual sales. If you stick with the
start of payment, TikTok will only show your
campaign or rather segment it to the audience accustomed to clicking on the
start of payment. But when you enable
the sales option your goal will be
a real conversion, whether it's a sale, a sign up, or any other event. TikTok ads will identify which audience
performs this type of event the most and segment your campaigns for that
specific audience, further optimizing
your campaigns. The tracking pixel
is essentially that. It's a widely used
data tracking tool on advertising platforms, whether it's TikTok ads, Facebook ads, Google ads, and many other platforms. The main goal of this
tool is to collect data to further optimize
your campaigns, maximize results,
and reduce costs. That's how quite
simply you can create and configure a pixel
here on TikTok.
6. Fundamentals for creating attractive creativity: Now let's talk about what
creatives are and how to create the best creatives for your campaigns here
on TikTok ads. To start, I've prepared
a mind map that will help us understand what
a creative really is. An advertising creative is all the audio visual
content of your ads, such as videos and images with the aim of grabbing
the attention of your target audience
and prompting your customers to take
a specific action. In other words, when we
talk about a creative, we are referring to the video
you will use in your ads, whose main goal is to
prompt a specific action. You want to promote
a product with the goal of getting sign
ups on your website, you can create a creative
for that purpose. Or if you're promoting
a specific product with the goal of selling it, you can create your creative with the aim of making sales. Mates, could you show me some examples of
creatives in practice? Yes, of course. I'm here in
the Tik Tok Ads ad library. This library is very
similar to Facebook ads. You don't know what
the ad library is, it's a tool within the
advertising platform that allows you to spy
on other advertisers. So you can see active ads as well as the
advertisers themselves, and there you can see
everything from the creative to the target audience to which the person is directing
their campaign, how long this campaign has been active and many
other data points. Have a lesson where we explore
this tool in more detail. And how can I find this tool? You can find it in addition
to the link I'll provide in the resources section
by simply searching for TikTok Ads Creative
Center on Google. When searching on Google, go to the first Creative
Center website. This will take you to this
page where you'll hover over inspiration and move
to top Ads dashboard. There you'll be redirected to this page where you can
see various creatives, meaning the videos that
advertisers use in their ads. Let's take a look
at a few examples. These are some ads available in the TikTok Ads ad library. To show you even more
examples of ads, I'll search for specific niches. I'll enter the
Ecommerce niche and perform this search
where only ads targeting the Ecommerce niche from
advertisers promoting products on TikTok ads for the purpose of
selling Wappear. Let's take a look at these ads. For example, this ad is
from someone promoting a specific product in their drop shipping store
or even in their ecommerce. Here are many creatives
you can check out. The best part is that
based on these creatives, you can find inspiration and further enhance
your creativity to create the best
possible creatives for your Tik Tok ads campaigns. I'm going to search for
a course niche to see if there are people selling
courses on TikTok ads. And here, by searching courses, several advertisers offering
niche courses will appear. Let's take a look at
this specific creative. These are examples
of ads for courses. So when we talk about creatives, it's all the audio
visual content, whether it's an image
or a video aimed at promoting and generating
a call to action, which is the call to action
to attract your customer, whether it's to a website, WhatsApp message, or registration form,
among other things. And what are the characteristics
I should follow to create the best creative possible in my
TikTok ads campaign. Well, to create the
best creatives, I've gathered here
a few elements to consider when building a
good creative on TikTok Ads. There are two types of
creatives you can create. Although TikTok is
a video platform, you can create creatives
in the form of images. However, in my personal case, I usually don't use image
creatives on TikTok ads. After all, since it's
a video platform, your audience is much more accustomed to watching
videos on the platform. May be much more
interesting when advertising your
type of product, to create a video creative
to stand out even more. In other words, try to create videos similar to
typical TikTok videos, but with the goal of
eliciting a call to action. Let's say you're going
to create a video. What elements should you
include in your creative? Here are several
points to follow. First point is to build
engaging storytelling to keep your customers interest from the first few seconds of the video so that
they really watch it. So try to create a very attractive and
engaging video so that your potential future customer watches the video all the way through and follows
the entire call to action process,
capturing them. Another very interesting
characteristic is to be creative and authentic. Mateos, I don't have much creativity to create
the best creatives. You can open the tiktok.com platform and search for hashtags related to the niche
in which you plan to advertise on the
TikTok platform. This will give you even more
creativity to create videos. So let's say you're going to promote products related
to an ecommerce store. You can use hashtags like number Ecommerce or
number drop shipping. By doing this search, you'll see several videos related to
the hashtag you searched for which can maximize your
creativity by inspiring you from other creators videos to create the best
creative possible. Another recommendation.
Don't just search for a single hashtag. Search for as many hashtags as possible in your
niche on TikTok Ads, to absorb as many
ideas as possible and create the best creative on
the TikTok Ads platform. But why should I
do this, Matthias. You work with an
audience already accustomed to a
specific video style, it might be better to follow a video methodology
similar to TikTok videos. However, it's important to
seek creativity, appeal, and persuasion within these
videos where you'll build engaging and persuasive
storytelling and then launch a
call to action, thereby capturing
someone who could become a potential
customer in the future. Another very important point in the process of creating the best creative possible on
TikTok ads is creative editing. Try to edit your video in
the best possible way. Even if your video has
good storytelling, is creative, persuasive,
and captivating. It's good to invest in
creative and unique editing. I've seen many videos where the creator wasn't
very captivating, but because the editing was very creative and the video
was well edited, it became a very
interesting creative. So if you can't excel
in the previous point, try to stand out with even
more creative editing. If you can achieve
both, that's great. You'll have the best
creative possible. By following these points, you'll launch the
call to action. Are some of the
characteristics to follow in formulating a good
creative on TikTok ads. I also have some
additional tips. What are those tips, Matthews? I've gathered two
additional tips. One of them is to understand
trends and styles. Look to follow new
market trends, understand what's
currently happening to create the best videos. An important characteristic
that I've already mentioned. In other words, is to
analyze your competitors. You can analyze your competitors on TikTok ads in two ways. One of them, I've
already mentioned, involves searching for hash tags or even a specific
type of video. In addition to searching
for hash tags, you can open the
TikTok Ads Ad library. Search for a specific keyword, tag or particular profile, where you can analyze
your competitors to formulate the best possible
and appealing creative. Matthis, I want to create an
image creative on TikTok. Remember, I've
already told you that since the platform
focuses on videos, it's best to focus on videos
when creating creative, but that doesn't mean you
can't create image creatives. You might not get the same
results as with a video, but it's worth trying to
create an image creative. And what are the
characteristics to follow to create a
good image creative? Group three
characteristics here. The first characteristic
is to formulate good text. Be persuasive and
catchy in the title of your text so that the customer looks at the image
and reads the text, text that grabs
their attention and keeps them fully focused
on the creative, where you should also focus on attractive colors
like yellow and red. Learn about color psychology. This is very interesting in the ad creation process
because there are specific colors that grab
attention and can boost sales, depending on the niche
you plan to advertise. Other characteristic
you should include is the call to action
in your image creative. And what are the benefits of
creating a good creative? The main benefits you'll
gain from creating a good creative for your
TikTok Ads campaigns are achieving the best
possible results in your campaigns and capturing
even more customers. So when you create a creative, pay attention to
your competitors. Sort the ads in the TikTok
Ads ad library that have the highest CTR because it might be a type of ad
you can replicate, and that will work very well
in your TikTok ads campaign.
7. Understanding campaigns, ad groups, and ads: So my friends, in this lesson, I'm going to explain what a campaign ad group and ads are. This is the
fundamental structure of campaigns on TikTok ads, and I will explain how each of them works and what
they are used for. To start, I've
prepared a mind map, and we will go through
what advertising accounts or advertiser accounts are, which are created within the business center,
advertising accounts. These are the starting point for creating your campaigns
on TikTok ads. They provide a foundation for organizing your
advertising strategies. In other words, when we talk
about advertising accounts, this is where you
will really put into practice the
entire process. Is where you will
create a campaign, manage it, analyze metrics, optimize it, and much more. Within advertising
accounts on TikTok, you can set up, create, and manage multiple campaigns. How can you accomplish
this process in practice? This is where campaigns, ad groups, and ads
come into play. What are they and what
are they used for? Let's start by explaining the main pillar of any campaign. Which is the
campaigns themselves? What are campaigns, Matthew? Campaigns on TikTok ads are
your marketing objectives. They group ad groups and
ads so you can achieve specific results such as
sales or brand awareness. In summary, when we
talk about campaigns, this is where you will define the primary objective
of your campaign. If you want to promote a product with the goal of
generating sales, you will set it in the
corresponding campaign option. Or if you want to
promote a website with the goal of
generating traffic, I E, getting visits without a
specific action required, but simply allowing people to access and become
potential customers, you can set your campaign
with the traffic objective. We can you find
campaigns on TikTok ads? To find campaigns on TikTok ads, you need to log into
your advertiser account. So I'll log in to my advertiser account.
This is my account. You need to click on
the campaign button. This is where you will actually create a campaign on TikTok ads. Here, everything is
organized into campaigns, ad groups, and the
ads themselves. And I will explain each
function throughout the lesson. To create a campaign,
you just need to click here on
the Create button. You will be redirected to a page where you will
start the process of building a campaign by defining your primary objective. So when we talk about campaigns, they are the main
pillar of your ads because this is where you will define your actual objective. Are divided into three
objective categories. First, we have the
awareness category. If you want to promote
your TikTok profile or just a specific video, you have the reach option where your ad will be shown to the
maximum number of people. This doesn't necessarily mean
there will be a conversion. Viewers might take action just because they are
watching your video. They could become followers or visit your website
if they like it. It depends on the individual, but if you choose this
objective for your campaign, will be exclusively focused
on this type of audience. Next, we have the
consideration category where you will find
the traffic objective. If you simply want to drive visits to your website or app, you can create a campaign
with the traffic objective, and TikTok ads will
direct these campaigns only to people with this type of behavior
on the platform, such as website visits. Doesn't necessarily
mean they will take actions like
making a purchase, signing up or anything else. It can happen, but the
likelihood is low. Generally, people are just accessing the site
out of curiosity. There's also the video
views objective, which will get you more
views and engagement. If your goal is
simply to increase engagement and views
on your video, this can be an excellent
option for you. If you want to boost
engagement or gain followers, the community
interaction objective is also an interesting
choice because TikTok will direct
your campaigns towards an audience accustomed to
following other accounts. Thirdly, we have the conversion
Objectives category. Which is ideal if you want
to promote a website, a specific product or a service primarily
with the goal of making sales or
converting people into potential customers,
among other things. In the conversion
objectives category, you have four options. If you want to promote an app, you can create a campaign with
the app install objective, where TikTok ads will
direct these campaigns towards people with the behavior of
installing applications. If your goal is lead generation, can create campaigns to
obtain sign ups from people who might become potential customers
in the future. You can set lead generation as the objective
of your campaign. And we have these
two other options. Website conversion
and product sales. Website conversion is based on the event you have
configured in your pixel, which would be the
actual conversion event you included in your funnel. In the lesson where I explained
how to set up the pixel, you will place the event there, which is the real conversion. Let's say you're promoting
an info product. In this info product,
there's a sales page. The person will be directed
to the sales page. If you have set the
primary goal of this pixel event as conversion, when the person
buys the product, it will be counted as
a website conversion. When you choose
website conversions, remember that it
will be based on the primary objective
of your campaign, which is the types of events you have placed in your Pixel, which are conversion events. That TikTok focuses
precisely on that goal. We also have this other option, which is product sales. These two options are interesting
if you're advertising an ecommerce store
and your goal is to generate sales conversions
or website conversions. They can be useful just
like product sales. However, if you opt
for product sales, you will need to go through
a process of integrating your product catalog
ecommerce and drop shipping store
here on TikTok ads. How would you do
this in practice? You would go to Tools,
click on catalogs and link your ecommerce or drop shipping
store here on TikTok Ads, where you can run even more optimized campaigns
with the goal of sales. So these are the objectives you can set within a campaign. Ah, Mates, can I only set the objective
within my campaigns? Necessarily, we have other
features within the campaigns. We have these two options. For example, we have the simplified campaign type where you'll have a campaign
with limited features. We also have the custom mode. Ideally, if you want to run as optimized campaigns
as possible, you should use the custom mode. I will create a campaign with the objective of
website conversions, simulate it with you and
leave it in custom mode. And below, we have some
additional options, which are the campaign type. What do you mean,
Matthews? Campaign type? Going back to the mind map, there are two types of
campaigns you should know. We have the SMRT
performance campaign and the custom performance what's the difference
between the two? Well, the SMRT campaign is
an automated approach where TikTok's algorithm
optimizes your ads and budget to achieve the best
results by identifying opportunities and adjusting strategies as needed
automatically. In summary, when we talk
about SMRT campaigns, we're referring to
campaigns that are automatically optimized by
the TikTok Ads platform. It will adjust your budget, strategies, target audience,
and many other features. In the lesson where we
create an actual campaign, will show you two examples
of campaign creation, one being a SMRT campaign and the other a custom
mode campaign. In summary, SMRT
campaigns are campaigns automatically optimized
by TikTok ads to maximize your results. Then we have another approach, which is the custom campaign. The custom campaign is the more traditional model of campaigns, similar to that of Facebook ads, how does it work in practice? In a custom campaign, you have complete control. That means you
manually set budgets, targeting, and strategies
within a campaign. In other words, instead of everything being
automated by TikTok, you have a traffic manager
through a custom campaign. Have total control
from segmentation and budget to targeted advertising
and many other features. This option is ideal
for those who prefer manual adjustments and need to specifically direct every
aspect of their campaign. So this campaign model is most recommended
for people who like to make adjustments and optimize their campaigns
on a daily basis, or rather for those who want full control over
managing their campaigns. Returning to campaigns, if you want to create
a SMRT campaign, you just need to check this box, and you will start the process of creating a SMRT campaign. I've already explained what
it is and how it works, if you want to create
a custom campaign, you simply uncheck
this box and you will go through the entire
setup process manually. So I'm going to leave my
campaign type in custom mode. Then you have some
additional settings, such as the name
of your campaign. So I'm going to set the
name of my campaign here. Let's assume I'm advertising
a drop shipping product, and this will be my
first campaign because I plan to split it into multiple
campaigns, so to speak. Next, we have three
more options. We have the AB test option.
This is a test where. Once your campaign is running, you'll create another campaign, which would be campaign
B. TikTok ads will analyze both campaigns and favor the one that
performs the best. We also have the option to optimize your campaigns budget. This setting is very useful
because it will further optimize your advertising
spending on TikTok ads. Let's say you're getting good results with
this option enabled. TikTok ads will
automatically optimize your budget to achieve even
more impressive results. So I'm going to leave
this option enabled. I'll set the minimum
value to 50 Brazilian As because I'm using a Brazilian account for
traffic management. Before we continue, we also have the option to set
your campaign budget. If you disable the budget
optimization option and specify the amount
you plan to spend daily, this is the minimum you'll spend in a TikTok Ads campaign. Minimum value in conversion
would be $10 per day. And in euros, it
would be ten euros. TikTok is cost effective, but when I say cost effective, it's based on CPM cost
per thousand impressions. If you run campaigns
with similar audiences, one campaign on Facebook ads and one campaign on TikTok ads, the TikTok Ads
campaign will have a lower CPM cost per
thousand impressions. At least at the time I'm recording this
lesson. What is CPM? It's the cost for each
thousand impressions. In other words, for every 1,000 impressions you
get on your site, you spend a set amount. TikTok Ads offers this advantage and you can set
both a daily budget and a lifetime
budget where you set a single value that's spread
over a specified period. I'm going to leave the campaign budget
optimization option with a minimum value of
$10 in my daily budget, and then I'll click
the Continue button to understand what ad
groups really are. Returning to our mind map, ad groups are divisions
within a campaign. They help organize
your ads based on characteristics such as age, location gender or interests. Each ad group has its own
budget and targeting strategy. In other words, when we
talk about ad groups, this is where you'll actually configure your target audience. So if you want to
direct your campaign to an audience in a specific
state with a specific age, you can make this configuration
within the ad group. Want to include the
pixel you set up in previous lessons in your ad
group, you can do that, too. So when we talk about ad group, this is where you'll configure the targeting for
your target audience. When building our campaign
within the ad groups, I named this ad group drop shipping 01 because
within campaigns, I can create variations of ad groups with different
targeting from each other. The first thing you
can configure in your target audience is
the optimization event. In other words, you'll detail even more specifically what the main objective
of your campaign is. You set your objective
in the campaign option, but here you'll detail what
the conversion event is, what type of action
or what type of interaction you want this
campaign to achieve. So here we already have
the option selected for the website and the option for
TikTox instant experience. For TikTox instant experience, you can't use the pixel, but it's a highly optimized tool that may not even
require the pixel. There will even be a lesson
explaining this tool a bit. Let's say I have a
specific goal for the website and want to generate conversions
on my website, and here you will select
your event pixel, the pixel where you configured your main goal even
more specifically. Here's my pixel and its main conversion
event is the purchase. Since I haven't made any
sales in this pixel, I only have the start
checkout optimization event. So if I launch this
campaign from now on, TikTok will direct
this campaign to people with the type of behavior to start
the payment process, which doesn't mean these
people will make a purchase. Sometimes a person simply enters the payment process to check
the price and other things. And how can I set up the
actual conversion event, which would be the purchase
event or a sign up event? It's necessary for this
pixel to be active. You can activate this pixel
by testing it manually. If you want to capture leads, you can manually activate this pixel by
sending test events. But if you want to trigger
the purchase event, it's better to let this pixel activate naturally
through a real purchase. But if you want to
activate this event in the purchase pixel already,
that's not a problem. It's recommended for this
process to happen naturally. I'll leave the payment
start event as the optimization
event in my campaign. TikTok ads will direct this campaign to people
and audiences who exhibit the behavior of starting the payment process in
the purchasing process. In addition to this option, we also have the
placement option. Here we have
automatic placements. Also have the option to select the placement where
you'll display your ad. If you click here on
Select Placement, you can choose on which
platforms you want to advertise your product
through TikTok ads. We have the TikTok platform, the Global App Bundle, which includes Cap Cut
and many other apps. We also have this other app. If you want a campaign that reaches as many
people as possible, you can enable automatic
placements without any problem. However, the ideal is to uncheck these two options and only display your ad on
the TikTok platform. We also have advanced
settings here, and in these advanced settings, you can block user
comments on your posts. Is quite optional, so you can enable or disable
it as you prefer. You can allow or disallow
video downloads, as well as video sharing. These are subjective matters, and this is where you
will actually carry out the targeting process for
your TikTok campaign. Next, we have the saved
audiences option. There will be a specific lesson where I will show
you how to define a target audience
for a campaign type and save custom audiences
here on TikTok, so you can select them
without having to complete this entire
process manually. But that's optional. Can
manually select the audience. Here, we also have
the targeting mode. We have the custom
targeting mode where you will manually
define the type of audience and demographics you want to target
with this campaign. We also have the automatic
targeting option. How does it work? Automatic targeting
means you will launch this campaign
openly and direct it to the audience that interacts the has already gone through
the conversion process. It will automatically segment your campaign for this
type of audience, although it comes with a cost. At least in the first few days, TikTok will seek to identify the appropriate audience for the type of product
you're advertising, and after a few days, it will segment the campaign
to find the right audience. So I will leave the custom
targeting option selected. Here, I can set some
demographics for my campaign, such as location, which is by
default selected as Mexico. At the time of
recording this lesson, you cannot target ads to specific countries or cities
within those countries. Typically, only capitals are displayed at least until the
recording of this lesson, but they are working
on improving. Early days of Tik Tok, it was only possible to
target a campaign by state, and now you can already
target some cities. You can also set the language in which you want to
target this campaign. Sometimes you can select Mexico and other
countries and set up a campaign only for people who are using their mobile
phones or devices, whether it's a computer or
their own phone in Spanish. Is important to
prevent foreigners or tourists in the country from
accidentally seeing your ad, which would be unnecessary
spending as they are unlikely to convert into potential customers
in the future. This is a complex process, so I will leave this
option disabled for now. In the lesson where we will
actually create a campaign, I will configure this
process with you. Here, you can also set the
gender of your campaign, age, and purchasing power. This option may not be very relevant in some
specific countries, but if you want to
promote products in the United States or
other European countries, for example, you can define the purchasing power of
your target audience. Will allow you to
target the campaign toward a high purchasing
power audience. At least in Mexico, this feature did
not work very well. We also have the
audience option here, which is custom audiences. We will have a specific
lesson on this later. In audiences, you can include or exclude
types of audiences. For example, you can
segment your campaign more specifically and in
the inclusion option, direct it to an audience
that may not have made a purchase or has never purchased your products,
among other things. In the exclude section, you have advertised a
specific product in the past, you can save a type of audience that has
already purchased it, which will prevent you from
re targeting them later. You can click on Exclude
and select the type of audience that has already
completed the purchase event. So in the audience section, you can include and exclude
specific types of audiences. You can also configure
the interests and behaviors of the people you want to target with
your campaign. More, you have the device
option here where you can configure and set on which devices you want to
display your products, whether it's on Android, IOS and specific operating
system versions. Device model, the type of
connection used by the person, specific carriers, and many
other characteristics. Let's say you've
already configured your entire audience and
you want to save it. You can click on Save A New this audience will be saved or rather this type of audience. When you create
another campaign, you can use this
custom audience type without having to
configure it manually. We also have budget
and schedule settings. Since you've already defined the budget in the
campaign section, here you can configure the
scheduling of that budget. You can set the start time
to link the ad groups continuously and set a start and end time to
run this campaign. Sometimes you only want
to advertise this type of product from 6:00 A.M. To 11:00 P.M. And not
during the night. No problem, you can
do this process. Additionally, you can
allocate the $10 budget in different whether
it's throughout the day or at specific times, as I mentioned
earlier, regarding bidding and optimization
strategies, you always select your primary
campaign objective here, which is the
conversion objective. The bidding strategy
will show you whether your campaign will be
low cost or high cost, depending on the data you've entered and the segmentation
of your campaign. In this case, it's already
set as a low cost campaign. On the right, you also have the available audience option. This shows approximately how
many people could see my ad. It doesn't mean that all
these people will see my ad, but it's the total
number of people to whom I've directed my campaign
and who could see my ad. Of course, based on my budget, I will reach a much
smaller fraction of this total audience number. But the more I spend, the closer I might get
to that level. Also have the targeting
summary option here, which will detail some data about how you've targeted
your audience type. So Ad groups are exactly that. This is where you'll actually go through the process
of setting up audience targeting in your
campaigns here on TikTok ads. And what is an ad, really? Should we click
Next to continue? Let's go back to our mind map, and we'll understand
what an ad is. Ads are visual elements
that users see. They can be short and catchy
videos or impactful images. Ads are designed to capture the audience's attention
and prompt action, such as visiting a website or purchasing a
specific product. Other words, when we
talk about the ad, this is where you'll
actually insert the creative content and
what is creative content? I've already explained it
in the previous lesson. It's the entire
audiovisual content you'll use to promote
your product, service and much more. This type of audiovisual content can be either an
image or a video. So in the ad section, you have the option of
smart creative advertising. This option enabled,
you'll insert multiple variable creative
elements into your ad. Tik Tok will analyze and
use all these types of ads, sorting them based on
the creative elements that work best in these
ads, giving them priority. This can be interesting if
you are building a campaign, have created multiple
creative elements, and want to test specific
creative elements. You can use this smart
creative ad tool. Next, you'll set a
name for your ad. Here, you can add a number or some specific identification to distinguish this campaign. Also have the identity option. You can choose to link it to your TikTok Ads account
where your ad will appear, or if you prefer not link it to a TikTok account and
simply broadcast it. You can create a
custom visual identity exclusively for this ad. To do this, you create a fictional user and you can
add a profile picture for this user who is a hypothetical user created solely to promote your product. Next, we have the
ad details option where you'll actually insert
the creative content. Insert a single video or images
to create your creative. For example, let's say you're going to use
a creative image. You click on Upload
a file or use a file from the library that
you've already uploaded, or you can create a video from scratch right
here on TikTok. In this text option, you'll write all the
text for your ad, which could be your
headline or description. You can also use Smart text, which is very similar
to Smart ads where you can create multiple text
variables in your ad, and TikTok will prioritize
what works best. We also have the call
to action option. And in this option, there's
a dynamic call to action. Which will automatically display a different call to action
for each type of audience. This further maximizes
the performance and promotion of a
specific product. Let's say you're promoting
a product for sale. However, the audience you
are targeting likes to buy, but when they see a
call to action button, like buy now, they
might not click. But if they see a
button like earn more, they might click and buy as they'll be directed to the link. You leave the By now button, they may not even
click the link. They won't convert into leads. So when you select the dynamic
option on this button, it will automatically
appear differently for each type of audience based
on their behavior history. We also have the interactive
behaviors option to further enhance
your ads performance. Next, we have the
destination option. You'll actually direct
your customer to your ad, and you can add the link to your website or a
TikTok Instant page. And in the URL field, that's where you place the link. You simply select
the URL option. On the right, you'll see a
preview of your TikTok ad. So the caption and
user name will appear as if it's a
regular video in TikTok. That's how the person will
see your video as an ad. Below, there's an optional
tracking parameter that is linked to the pixel. Since your pixel is already configured with
the website event, you don't need to modify it. And that's how the
whole structure behind the TikTok
Ads campaign works. The campaign is the main pillar
where you'll truly define the campaign goal and another important pillar
is the ad groups. That's where you'll actually
set up the configuration to target a specific audience
in your campaign. Then there's the ad, which is precisely the ad your prospective
customer will see. I hope you've
enjoyed this lesson and I'll see you in the next.
8. Creating and configuring audiences on TikTok Ads: In the previous lesson,
you learned how to define a target audience to
segment your campaigns. In this lesson, I will explain what audiences are and how you can create the three types of audiences here on TikTok ads. To start, I have
this mind map here, and we will understand
the three types of audiences on TikTok ads. So we have three types. The first model is saved
audiences, and what is it? Saved audiences are a targeting
selection that you can reuse after specifying specific criteria
such as audience, age, interests, and location. Then you can save
this configuration, making it easy to apply the same audience in different
campaigns in the future. Know if you remember, but in previous lessons in the
specific section on ad groups, I showed how to create
a saved audience and gave a brief description
of how it works. So in summary, a saved audience is a type of audience
that you save in your TikTok Ads campaigns where you
store targeting data, such as the audience type, age, interests, and
many other data. Based on this saved data, you can use them in
future campaigns, and that's how a saved audience
works here on TikTok ads. To create a saved
audience on TikTok ads, you need to go into
the campaign option. Normally, to create an audience, you would go into
the tools option and access the audience manager. However, the process of
creating a saved audience is different when you create a campaign and you're in
the ad group section. That's where you'll actually
create a saved audience. So I have a campaign here
that I was building. I click here to edit the draft, where it will open
directly in the ad group. Then you access your ad group, and to create your
saved audience, you need to scroll down to the targeting section where you'll actually create
a saved audience. So here we have the
saved audience option. Select audiences that
you've created previously. This one is an audience I created in previous
lessons with you, and I will create a
new saved audience with you step by step. To create a new saved audience, you need to adjust
all these criteria such as demographics. Then you will set the
location you want to target in this
campaign languages, gender, if you want
to target the male, female, or both
genders audience. Well as age segmentation. We also have the option
of purchasing power. As I explained to you, this
option is not as useful, especially here in Mexico. But if you plan
to run campaigns, especially in countries like the United States and
some European countries, this can be an
interesting option to use as it works very well. At least here in Mexico, it doesn't have
as many features. And here we also have
the audience option. You can include a
specific audience type and exclude another
audience type. This falls under the category
of custom audiences. I'll briefly explain
how they work, but to give you an overview, a custom audience allows you to create an audience
type that includes, for example, people
who have triggered a specific event on
your tracking pixel. So suppose you ran a campaign with the
goal of making a sale, and you can group
all the people who triggered this type of event
into a custom audience. When you create a campaign, you have the option to include
this type of audience, meaning people who have performed this type of
event in the audience. So even if they have
already made a purchase, you can send them
another related ad or even the ad for the same
product you're promoting. Or in another very common case, you can exclude this
type of audience that has already triggered
the conversion event. So regarding the audience, you can both include
and exclude, and this falls under
the category of custom audiences that I
will explain to you soon. Here, you can enter
interests and behaviors of the type of audience you want to target with
your campaign. For device targeting, you can address only one
operating system. It Android only or IOS only, the operating system version, device model, and
connection type. Many people, when creating a campaign in TikTok Ad Manager, prefer to target only
those using Wi Fi, three G, four G, and five G and exclude
the two G option. Regarding carriers,
you can also set up specific targeting
for carriers, Internet service
providers and based on the price of the mobile device
that the person is using. Once you've configured
all this data, you have the option to save a new audience where you can
create a saved audience. Going to click on
Save a New audience, and I'll name it
Saved Audience A one. Then I click Save and my saved
audience is now created. It's important to note
that this audience will be specific to the advertising
account you're in, but you can add this type of audience to other
advertising accounts. To select it, you just need to go to Saved Audience at the top. And when creating any
type of campaign, you select the audience
you want to use. So if I want to use
Audience A one, I click on it, and the data
for the audience type, as well as the targeting
settings I defined in this saved audience will be
automatically configured. Other type of
audience we have in TikTok ads is Custom
Audience. What is it? A custom audience is a targeting option
based on your own data. You can import information
such as contact lists, website visitors with
in app interactions, or even website interactions, as in the example I mentioned, of someone performing a specific event on
a given website. Store that kind of data. In other words, this way, you create a custom audience
based on this data, allowing you to reach
people who have already had some form of
interaction with you before, whether it's lead capture, activating a purchase
event on your pixel, downloading an app,
you're promoting, and many other interactions. Even for your own audience, you can store this type of data. Sometimes you want to target a campaign only to
your subscribers, and with a custom
audience, you can do. Where can I create a custom
audience in TikTok ads? You need to log into your advertiser account
in the Ads manager. Then go to the tools option. So you have these two options, the audience manager
and comments. Later, I'll explain what
comments are and how they work. But let's get into
what interests us, which is where we will actually
create a custom audience. So by clicking on the
create an audience button, you will select the type of
audience you want to create, whether it's a custom audience
or a lookalike audience, we'll explain what a lookalike
audience is in a moment. So I'll click on
Custom Audience. This window will you'll choose the type of audience in which
you want to store data. You can select an audience
type like customer file where you upload customer
files and TikTok ads will base its advertising on
this customer base to either not show ads or include this audience
in your campaigns. Another type of audience
you can select in a custom audience is the
engagement audience. You can create a list of all
the people who interact with your posts and sometimes target a campaign solely to
that specific audience. It depends on your goals. Another type of
audience involves those who have taken
a specific action. It's a purchase,
downloading an app, or any other action
you've set up. We also have the website
traffic option where you can set up data based on events
captured by the Pixel. For example, if you trigger a specific event in the Pixel, you can enter that data here. Let's say you want
to build a list of people who have already
purchased your products. Then you want to advertise
different products to the same audience who have
made previous purchases. Become repeat customers. If they bought one
product and liked it, it's highly likely they'll purchase another
of your products. You can target a campaign to all the people who have
triggered the conversion event. We also have the lead
generation audience, where you can target
a campaign to people who have signed
up on your lead list. A lead is essentially an email
address or data capture. That is, it's a form
that people fill out. Let's say you want to
launch a paid product, but before doing so, you offer a free version
of that product. To access the free product, people need to sign up, which is considered a lead capture. So you would have
already collected some data such as an email
address or phone number. When you finally launched
the paid product, you can target that specific
audience who signed up. In TikTok ads, you
can target a campaign to the audience who triggered
the lead generation event. We also have two
additional options, one being the
professional account, where you can create a
list of people who have followed or interacted with your TikTok
professional account. Last audience type option is in store activity
where you can create an audience with people
who have performed specific actions in your
store on TikTok Shops. TikTok Shops is a
TikTok tool that allows you to integrate
your online store, whether it's drop shipping or a traditional online
store with TikTok ads. So your products are
hosted on TikTok Shops. Then you can create a
list of people who have performed specific actions
in your TikTok shop store. Let's say you want to target
a campaign solely to people who have made purchases and may make further
purchases in the future. You can create and store a list of these people
for future use. For if you want to create an audience to
store a list of people who triggered the
purchase event for a specific product
set up in your Pixel, you would select
website traffic. You will be redirected
to this page, and here you have two
options to configure. Include and exclude. Let's focus on the
inclusion option. Let's say you want to
create an audience for re targeting people who visited the page but didn't
make a purchase. You can add the page
view event here. Another interesting event is for people who added
the product to the cart and started the purchase process
but didn't complete it. Next to that, you can
select the time frame, and it's ideal to set
it up to 180 days. TikTok ads will
rely on data from the past 180 days to identify the audience who
performed these actions. If a person doesn't perform the action within this period, their data will continue to be stored in this custom
audience list. Then you can select the pixel you will use to store this data. You might want to create
a different pixel for each type of campaign
with different goals. Select the pixels you want to use for your re
targeting campaign. Here, in the option
to exclude people, you can remove those who have performed certain
events in your pixel. Since this is a re
targeting campaign, it doesn't make sense to target people who have already
purchased the product. You can click on
Exclude People and select the events you want
to exclude from this list. Then when you launch
your campaign, TikTok ads will know exactly
which audience to target. This is especially important
in a re targeting campaign, which is the example
I'm sharing with you. Here, I will add the events
completed registration, placed in order, completed
payment, and signed up. These are conversion events
that can be considered indicators of purchase
intent, so to speak. I will still set
the maximum period to the last 180 days here, and I will select my only available pixel in
the pixel option. Then we have two more options
here to add a new rule, either in the inclusion
or exclusion option. You can choose a broad audience
and a narrow audience. A broad audience, you will include people who
meet any rule. In a narrow audience, you
will only include people who meet a specific Pixel
event that was triggered. In my specific case, I won't add any
additional rules, and it's down here where we
will set up our audience. So you need to give your
custom audience a name. A suggestion is to put the product name so
you can identify it, along with the purpose
of this custom audience. This way, when you create
a campaign on TikTok ads, you will know exactly what kind of custom audience
you are using. Example, I'll name
it remarketing chat GPT with the campaign
goal of re targeting. Then you have two
additional options, auto update and
reach and frequency. It's important to keep the auto update option
enabled because any events that occur on your pixel will be
automatically recorded. If you don't want to
rely on this data or on previous customers,
you can disable it. The reach and frequency
option allows you to use this custom audience in reach and
frequency campaigns. I've already explained in the previous lessons
on campaigns, ad groups, and ads. In my case, I won't
configure it, so I'll simply click
the confirm button, and my custom audience
will be created. Now, how can you use this custom audience
in your campaigns? Well, once you've created a custom audience on TikTok ads, you'll need to wait for about 24 hours for
TikTok ads to collect, list, and organize the data before the audience
becomes active. The audience is active,
you'll be able to include it in your
TikTok Ads campaigns. To do this, when setting up ad groups during the
creation of your campaign, look for the audience option
in the targeting section, where you'll have the option to include or exclude
a custom audience. So if you want to run a
re targeting campaign, for example, you can add the re targeting custom
audience in this option. You can create another custom campaign
specifically for people who have completed
the purchase event and select them in
the exclusion option. A exclusion events you have chosen when creating a custom audience
will be applied here. And so TikTok ads
will know exactly which type of audience to
target with this campaign. Now, let's go back to the audience manager and
explore another option, which is the lookalike audience. So in our mind map, let's try to understand what a lookalike audience exactly is. A lookalike audience is a
targeting option that finds new audiences with similar characteristics
to your current customer. TikTok Ads analyzes data to identify behavior
patterns and interests, helping you reach people more likely to engage
with your business, even if they don't know it yet. In other words, when we talk
about a look alike audience, you create an audience list based on similar behaviors and characteristics to those of audiences who have
interacted in any way, whether it's making a purchase, providing contact
information, or downloading an app based
on your campaign goal. You can store this data, and TikTok ads will
use it to target your campaign to people more
likely to generate results, which means further optimizing your campaigns and reaching
potential new customers. So how can you create a Lookalike
Audience on TikTok ads? In the audience manager, click on Lookalike Audience. To create a lookalike audience, you need to have a custom
audience as the base. Then select the custom
audience of customers who have completed a conversion
based on your campaign goal. Next, you have the
source account option. You can either exclude
or include this data. If you want to
include the data from the custom audience you've
selected, click Include. Then you'll configure a
few additional options, such as the operating system, the location where
you want the ad to be displayed, and
the audience size. Have three audience
size options, narrow, balanced and broad. Narrow size targets a smaller but more
specific audience based on the characteristics
you've configured and your customer's
behaviors and interests. Broad size will reach
a larger number of people but with
less precision. Balanced size is
recommended as it strikes a balance between
the two audience options. Next, you need to give
your lookalike audience a name so you can identify
it for future campaigns. For example, you might call
it Lookalike Audience of customers who
completed a purchase to know exactly
who it's intended. Finally, you have the reach
and frequency option. If you enable this, it
allows your campaign to be used in TikTok ads
reach and frequency tool, as I explained in
previous lessons on campaign objectives. Once you've filled
in all this data, simply click the
Confirm button and your lookalike audience
will be created and available for use in
your future campaigns. Won't be able to create a
lookalike audience with you right now because I haven't
created a custom audience. Although we created
a custom audience together a while
ago for you to use, you'll need to wait for
the 24 hour period. However, creating it is
quite straightforward. You simply fill
in all this data, click the confirm button, and your custom audience will
be automatically created. So those are the three types of audiences we have
here in Tiktokat. Other feature we have in the audience option is
the comments option. With this feature, you
can manage the comments you receive on your
ads on TikTok ads. In blocked words, you can block specific words so that they are automatically blocked
in all your ads. Sometimes when you're
promoting a specific product, you may want to
avoid certain words. This way, any user who comments those words will have their comment
automatically blocked. And other TikTok
users won't see it. We also have the
blocked users option. If you block a user, that person can still comment on your posts, but their comments will be
hidden from other users. It's a way to manage annoying
individuals in your ads. Additionally, there's the
replies option where you can set up predefined responses
to specific questions. So when someone asks a question, TikTok will
automatically provide a response that you've
previously configured. How the audience option
works in Tik Tok ads. You can create the three
types of audiences in the audience manager and manage the comments you receive on
your ads in the comments tab. I hope you enjoyed this lesson, and I'll see you next
time. Thank you.
9. Spying on your competitors: Now show you a tool
that allows you to spy on your competitors
here on TikTok Ads. In fact, I've already shown a bit of this tool
in previous lessons, but in this lesson, I will present it in a bit more depth. Well, here on the
computer screen, I am in the tool we
are going to use, which is the TikTok
Ads Ad library. How can I access the
TikTok Ads Ad library? I will leave the link
available for you in the resources section
so you can explore it. Or if you prefer to
search for it yourself, you can simply search for Creative Center
TikTok Ads on Google, and you will access the
Creative Center option. Be redirected to this page, then hover over inspiration and click on Top ADs dashboard, where we will access the
TikTok Ads ad library itself. What exactly is the
TikTok Ads Adlibrary? It's a tool that allows you to see ads from other advertisers. One very important piece of
data you can analyze is the geographical targeting that
each type of advertiser is. Other cool thing you can do here in the Ad library is to find inspiration for creating
new creative elements to promote your products, services, and much more. So in the TikTok Ads Ad library, we have a few options. We have this space where you can search for the type of
ad you want to find. Then you can search for
a specific keyword, hashtag, or even a profile. Just type it in and ads related to your
search will appear. However, if you scroll down, you have a few
additional settings to further refine your search. One of them is that you can change the region
of a specific ad, which allows you to spy on your competitors in
other countries. Even look for a trend that is working abroad and apply
it in your country. To change it, just click
on this button and select the country you
want to explore ads in. I will select the United States. It's very important that
you set it to English. At least at the time of
recording this lesson, this tool is not yet translated. If I try to switch from
English to another language, we still don't have many
languages available. So I will leave Mexico
selected as the country. We also have the industry
option where you can select a specific advertising
niche you want to see. Another type of filter
you can apply to your search is the
objective of your campaign, which includes website
visits, app installs, conversions like sales, lead generation, and
many other options. You can filter by
several things. So in the niche option,
I won't select anything, but in the objective, I'll
choose conversion campaigns, and we'll try a few examples. Since I selected conversion, the ads have been updated. Other ads from other people targeting the conversion
objective have appeared. Most of them are
drop shipping ads promoting products for
the purpose of sales. Another filter you can adjust is the in the last 30 days option. If you click on
it, you can switch to ads from the past seven days, 30 days, or 180 days. This allows you to
see ads that might be inactive as well
as active ones. Can also filter by a specific
language for your ad. In my case, I won't select any specific language
in this filter. As for the ad format, we have two types Spark
ads and non spark ads. What's the difference
between the two? Spark ads are those
where the call to action appears on the screen at the
optimal moment in the video. On the other non spark ads display the call to action
throughout the entire video. So here in the TikTok
ads at Library, you can also filter by that. I'll select Spark ads. You also have the likes
option where you can filter ads with the highest percentage of likes relative to views. So you can adjust
the top one range, and you'll see ads
with the most likes. Like these ads with an
extremely high like percentage. So these are some of the
filters you can use to refine your ads in the
Tik Tok Ads ad library. Now, I'll show you a
practical example. I'm going to search for
a specific keyword. I'll enter the keyword, drop shipping and click the
search button or press Enter. Ads related to the
keyword I'm searching for will appear based on the
filters I've selected. So I've searched
for drop shipping. Due to the filters I've applied, only two ads are appearing. If I remove the Ls filter, for example, I'll see
more advertisers here. If I select the period
of the last 180 days, more ads might appear, or if I choose non spark ads, other advertisers could show up. In fact, more ads
are appearing now. If I remove the language filter, even more ads might show up, it all depends on the
filters you apply. Additionally, we have
a few ads here and a very interesting
metric that I've already explained to
you, but I'll recap it. It's the CTR click through rate. The CTR is essentially
the click through rate, meaning the ads you see with, for example, a very
low CTR percentage indicate that this ad has
a high click through rate. The other hand, ads with a slightly higher
percentage mean that they don't have as high
of a click through rate. That's roughly how
this metric works. If you click on view statistics, you'll be redirected to
this page where you'll find even more detailed
information about a specific ad. For example, in the case
of this advertiser, the ads location targeting includes multiple
countries such as Mexico and they might
have filtered by a specific language because
the ad is in Spanish. Under objective, you can identify the
campaign's objective, which in this case is
configured as conversion. Landing page, you have access to the page to which the
advertiser directs their ad, meaning the page you are redirected to when
you click on the ad. Under Industry, you can discover the niche
this ad is targeting. The branding name would
be the title of their ad, and the ad caption
is its description. In ad performance, you'll find metrics related
to the ad itself, mainly interaction
related metrics such as likes, comments, shares, the CTR rate, as I've already explained
how it works, and more. We also have a graph
showing the video duration, and if you select CTR, it will show at which point in the video the clicks occur. Other words, if we switch
to conversion rate, we can identify at what point in the video viewers had the
highest conversion rate. This way, you can
get an idea of how to create effective
content and understand what actually
motivates a person to convert based on these
metrics in the ad library. That's how the ad library
works, simply put. It's a tool that allows you
to spy on other advertisers, analyze the countries they
target in their campaigns, see the engagement
performance of their ads, which countries and states
are targeted in an ad, and many other data points.
10. How to create a product catalog on TikTok Ads: So, guys, in this lesson, I'm going to show you
what catalogs are and how you can create
them in TikTok ads to further maximize and optimize your campaigns with the goal of selling on your online store, whether it's drop shipping
or traditional ecommerce. You can integrate
your products through a catalog in TikTok ads, effectively creating
a TikTok store, which would be a
parallel store to yours. All sales you make through
the TikTok store will be counted as regular sales
on your ecommerce site. I've created a mind map here to explain what catalogs really
are and how they work. The Catalogs option
in TikTok ads is used to connect your products or
services to the platform, allowing you to create
dynamic ads that automatically display items from your catalog to relevant users. This feature is particularly useful for ecommerce businesses, those looking to
showcase their products effectively and personally
to potential customers. It simplifies the ad
creation process, making them more relevant and appealing to the
target audience while enhancing your efficiency and marketing strategy
in TikTok ads. In summary, the Catalogs
Op a tool that enables you to integrate your online store products into TikTok ads. Here, you can
create dynamic ads, and the best part of it all by creating a comprehensive
catalog of products, TikTok ads will direct
these ads towards the audience that
most frequently buys those specific products, which can further boost your revenue in
TikTok Ads campaign. How can I create a catalog and add my ecommerce
products to TikTok ads? Well, to create a catalog, you need to login to your advertiser account
in the ads manager, and on this page, hover over tools and click on
the Catalogs option. You'll be redirected
to this page, then click on Add a Catalog. Here, you'll need to set
a name for your catalog. I recommend using the
name of your own store. Next, select the business center with which you want to
create this catalog. Example, you can include drop shipping in the
name of your catalog. Associate this catalog with the business center you've already created in the industry. Fill in the data you've already registered in your
business center. If your business center
isn't linked to catalogs, you'll need to create
another business center focused on the ecommerce niche. It's important that you select
the right category here. In the location section, you'll choose the country where you plan to advertise
your products. In my case, I'll choose Brazil. You'll also choose the
currency in which you want to pay for your ads
and sell your products. Then click Create to continue. Our catalog has already been created and you can add
your products here. By clicking on managed products, you'll be able to insert the products from
your ecommerce. To do this, you can
click on add products, and here you have
several options to add products manually. You can upload files or even import them from
Google using a pixel. Sometimes you can integrate
the tracking pixel on your drop shipping site
or other ecommerce store. Based on the data
captured by the pixel, products will be added to
your catalog in TikTok ads. I'll leave the manual option selected and click
next to continue. Here you'll fill in the
product related information. Need to add a product
image, title, skew code, product description, brand, and the direct link to the product
on your ecommerce store. Don't include the link to
your store's homepage, but rather the
specific product link. So when someone clicks By, they are redirected straight
to your product page, making the sale process easier. You'll also need to
indicate whether the product is new,
used or refurbished. Its availability,
whether it's in stock, art and other details. Ally, you'll need to set
the price for your product. For example, I can put $150 and once you filled
in all this information, you can click the Import button and your product will be
added to the catalog. If you want to add
more products, simply click the Add button and you can add
multiple products. After adding your
products to the catalog, they'll be ready to
use in your campaigns. Here are several such as
the products section, where you'll actually add
some of the products, and you'll see all the
products you have, whether they're
available or not. In fact, I've added a hypothetical product here just so we can do a
simulation later. We also have the
product sets option. This option will only show products that are
enabled for sale. In diagnostics, you'll have a
sales history, so to speak. Here, in diagnostics,
you'll have an analysis where you can
track your sales performance. You can manage your
inventory here, which will display
the total number of products you have
available for sale. Suppose you have two
products, I will show two. In available products, you'll see the products
you have in stock. If you have two different
types of products, they will be displayed here for you to manage
your inventory. In the third option, you'll see the products
you have already sold or that are still in the
process of being delivered. Therefore, through
this catalog tool, you'll be able to track the performance of your ecommerce. And Mathis, I've already added my products here in the
Tik Tok Ads catalog. How can I create
campaigns based on this? Well, to create your
campaigns here, you need to go back to
your advertiser account or rather to your ad manager. Here, you can start building
a campaign from scratch because you need to set a different objective.
Click on Create. At this point, you'll still
leave it as a custom set, and under objective,
you'll select the conversion objective where you'll choose the
product sales objective. Ever you promote
your products with TikTok ads using
the Catalog tool, promote your products with the product sales
objective via TikTok shop. Oh, Matheus, I don't want
to use the Catalog tool. If you're not going to
use the Catalog tool and you want to promote your
drop shipping ecommerce, with your pixel installed and configured for the
conversion event, you will launch a campaign with the objective of
website conversions. But if on the other hand, you want to run a campaign with your products
in the catalog, it's better to do it with
the product sales objective. Oh, Mathius, when I promote my products
with this objective, do I need the yes, you need the pixel for
the following reason. Even if the customer sees a product description and price page before
entering your product, you need to have
the Pixel installed on your ecommerce
website so that TikTok ads knows exactly if the conversion event
has been triggered. You will select
product sales here, but it will still look
for the sales objective, and don't forget that as of the date I'm recording
this lesson, this product sales tool is
not fully optimized yet. That's because it's
still in Beta phase, but I know many people
who are already using it. So I will set product sales as the advertising objective
for my campaign. In ad groups, you will select
the product source details, where you will choose
the catalog in which you have created and
inserted your products. You will leave this
configuration as it is, and also set up the Pixels
conversion event itself. You will choose
the pixel you have installed on your
website and below, you will select what
the conversion event is so that TikTok knows
exactly what to track. In optimization goal, you will leave it as conversion
if for some reason, it's the option of clicks. In this part where
you will actually create your ad in
product details, you will choose
whether your goal is to promote all the products from your ecommerce or a set of products as well as
specific products. Here in Ad specific products, I will select the product
I want to promote. I only want to
promote this product. I will select it and
click the ad button. Below, you will
select the creative. You can select the creative
manually or you can also insert a creative that you
have previously saved, where you can insert
only the video option here in the Catalog Option. So through this option, you can insert your
creatives into a sort of library for each
specific product type, which will further simplify the process of
creating your ads. Here, in the website URL,
you know what to do. You will place the link to the product you're advertising, and that's how you can advertise your products using
the Catalog tool.
11. Sharing your TikTok Ads account: Hello, everyone. In this lesson, I will show you
how you can share your TikTok Ads
Business Center and advertising accounts with
members and partners. I will explain the
difference between the two options and how
to add them in practice. Well, here on your computer screen in your Business Center, you cannot perform this process in your advertiser account, so you will need to access the business center where you will actually
manage your account. Here in the user's option, we have two options
members and partners. I will click on
the members option and we will understand
what members really are. I'm here with this mind map and we will describe what
members really are. Members can have basic
or advanced permissions, allowing them to access
and use the resources of the business center based
on their specific roles. Administrators can
manage active members of the business center while standard members have
limited access to work with their designated
advertising accounts. That is this function. Suppose you have a
particular business and you want to outsource the
traffic management process, especially here on TikTok ads. In your business center, you can add a member where you can assign a certain type of
permission based on your goal. Sometimes you want to add a member who will
be an administrator and oversee an entire team of other traffic administrators, and then you will give them
administrator access where they can add and remove new
traffic administrators, and then you can add the
default traffic administrator who has some limited access. But if you configure
your account, you can give them access so
they can manage campaigns, optimize them, and
perform many other tasks. Invite a member to your
TikTok Ads account, you will select the
members option. We will be redirected
to this page. Here, my main account has
already appeared for you. Your main account name
will also appear listed as an administrator and owner
of the Business Center. To invite the member, click here on the Invite
a member button and enter the email address of the member you want to add
to your Business Center. Next, I will enter
an email address. All right. I've added
an email address to which I will send an
invitation as a member. It is very important
that when you enter an email address to invite someone as a member
of your account, that person has an
account on TikTok ads. Below, you will have
access settings, meaning what this member
will actually be able to do. I will now click on
Advanced permissions to display the four Access
configuration options, which are as follows,
the administrator role where they can manage
advertising accounts, manage members, and edit
company information. Of course, you can toggle
this type of permission, which is a default permission. You can disable it
for them if you wish. We also have the
standard member option where they will only
be able to access the advertising accounts
you have assigned to only be able to manage that specific
advertising account. They will not have
general access to your business center unless
you provide it to them. If you want to provide
them with general access, it is better to set them
up as an administrator. We also have the financial
manager who will be responsible for managing
payments on TikTok ads. Sometimes you can
outsource this process. The financial manager will add credit and manage payments. And if you want to add
a financial analyst, they can work in collaboration
with the manager. You can add them, and they will have slightly more
limited access. They will be able to
analyze payment data, but will not have permission to manage payments on your
TikTok ads account. So for this account
I'm inviting, I will give them
access settings as an administrator and click
the next button to continue. We will be redirected
to this section. This is where you will
actually configure the permissions for this
member you are adding. I'm adding an
administrator member, and it's important to note that an administrator member
has full control over the account from
managing payments to reviewing payments and
many other functions. But I want to add an
administrator to my account, but I don't want them to have
access to payment methods. Unfortunately, there
is no way to do that. The only way you can
achieve this is by adding that administrator
as a standard member, where you will provide a
few additional permissions. Another option you might
consider is disabling their administrator
role and turning off these two options as an
operator and analyst, which would give them more limited access to your account. I will leave this
option enabled with at least one of the
three here on the left, you can grant them
additional permission. Regarding the
advertising account, you will choose which
advertising account you want this administrator to have
access to and control. Remember that the
payment settings do not relate to the business center unless you have access to it. These payment settings refer to the advertising account
you have given access to. You can also give access
to your product catalog, which you configured
in previous lessons, and if you've linked
a TikTok account to your TikTok Ads account, all the ads you publish in your advertising account will
be linked to that account. You also have the option to provide access to
this TikTok account. This member with a few
fairly limited options, you can grant access for
them to publish videos, go live, and much more. I will leave this
account with permission, where they will have access to all my advertising accounts. After all, they will
be my administrator. Click the confirmation
button to proceed. There you go. This
member is now invited. The invitation will be
sent to them via email, so you can contact the
person you're inviting as a member and instruct them to accept the invitation via email. Next, once they've
accepted the invitation, they should go to the
business.tiktok.com website. Ideally, they should access the site using
business.tiktok.com slashCLcT. This person will
be redirected to this page where they will
see two business centers, their main business center, which is automatically
created when you create your TikTok Ads account and the business center to which
you've granted access, whether as an
administrator or operator. If they are going to
manage your campaigns, they should simply select your business center where they will have access
to your account. So my member has
already been invited. They are still pending as they haven't accepted yet,
but once they do, they will have full
access based on the permissions I provided
to my business center. Oh, I want to remove a member I added to remove a member
from your business center. Again, on this page, you will go to your Business
Center users members. You will select the member
you want to remove. Sometimes you may have
added multiple members. So let's assume I want to remove this exact
member I invited. To remove them, simply
click the trash Cicon. Open and ask you, do you
want to remove a member? It will ask for the
email address of that member from this
business center. Yes, I want to remove
them and I will click the confirmation
button. There you go. The member has been removed
from my Business Center. How you can easily add
and remove a member from your business center to manage your campaigns in an
outsourced manner. Now, we have the
option of partners. I will select the
partners option, and we will go back to
the conceptual diagram, where we will understand
what partners are. The function of
partners involves collaboration between
two business centers, meaning a collaboration
between two business centers. Sometimes you have
a friend who is a traffic administrator or even a partner who
manages traffic with you, and you can invite
this partner as a partner to collaborate between
the two business center. Why when you become partners, can you share assets in
large quantities to improve cooperation and
harness the potential of TikTok for business,
meaning TikTok ads. But what are the assets
that will be shared? When they talk about assets, they are referring
to all these data. These are data related
to advertising accounts, data related to audiences, catalogs, pixels,
and TikTok accounts. In other words, when you add a partner to your
TikTok ads account, you and that partner will
share asset data for the purpose of cooperating
and optimizing campaigns. This is ideal, especially
for those who have a partner with two
accounts on TikTok ads, advertising agencies,
and other advertisers. Sometimes you have
a friend who is not necessarily a partner but
works in the same niche and there can be collaborations
between businesses with the aim of sharing data and further improving
campaigns on both sides. This feature is
quite interesting. How do you add a partner to
your Tik Tok Ads account? To add a partner to
your business center, you need to click on Add a partner and enter the
partner's Business Center ID. This means that the
partner must also have a business center for you
to share data together. Unfortunately, I don't have another business center to
demonstrate this with you, but adding a partner is
quite straightforward. Will simply select the
ID, then click Next, make some settings and define what permissions you
will share between you. After that, you will
have a shared partner in your business center where you can share pixels, audiences, advertising accounts, analyze the strategies
you both use, and work together to
improve traffic management.
12. Creating instant pages on TikTok Ads: This class, I'm going
to explain what instant pages are and how you can create them
on TikTok ads. Well, here on the computer
screen to start with, let's understand what
instant pages really are. Instant pages on
TikTok ads work as a type of website integrated
within the TikTok app. They expand the content
of advertisements, allowing users to explore
additional details, products or services without having to leave the platform. It's as if they
are specific pages on TikTok designed to provide more detailed information while keeping users engaged
without external redirect. In other words, when we talk about an instant page on TikTok, it's a type of page where before redirecting a customer
to an external page, you can create a page
similar to your website, but it will be an instant
page integrated into TikTok without the need to redirect the customer to
an external site. Want to see an
example. Let's say you're advertising a
product in an online. You can create an
instant page on TikTok. When someone clicks on the
call to action button, whether it's Buy Now or Learn More among other
call to action buttons, before being redirected
to the website, they will be directed to
a TikTok Instant page. This Instant page can be
customized and let's assume it's an online store and you're promoting a
specific product. You can create an instant page
for that specific product. We before the person reaches an external website
to make the purchase, they will enter
this instant page, which can contain
the product image, more detailed information,
and even the price. Then you can include
a By now button. From the moment the person
clicks on this button, they will be redirected
to your external website. Instant pages here on
TikTok work as a web page, but integrated into TikTok without the need for
external redirection. This can make your campaign
even more intuitive, how can I create an instant
page here on TikTok Ads? To create an instant
page on TikTok Ads. You need to log in to
your advertiser account, Access Ads Manager, where you can actually
create instant pages for the type of product or
site you want to promote. Then hover over the tools option and click on Instant Pages. Inside this page, click
the Create button, and that's where
we'll actually create our Instant page on TikTok. Here, you will see
several examples of Instant pages like this
example of an App profile. If you click on it, you can get an idea of how this
Instant page works. This type of Instant
page, for example, for an app profile can be very interesting if
you want to promote a specific app and
you can display this ad on the
official app profile. Before downloading it,
it will appear here as if you were in an app
store, which is very similar. The person can
click on the go to Appstore or go to
Google Play button. As soon as they click
on this button, they can download the app. These are some examples
of instant pages. We also have other examples like a classic form
and an advanced form. I'll click on the advanced form. Let's say you're advertising
for a campaign with the goal of collecting
leads or sign ups. You can create an Instant Form
page using this template. Or if, for example, your goal is to sell a specific product from
an online store, you select the products
for sale option. This is an example of an instant page you
can build if you want to promote a specific product from your online store. One product but several
other products. This is a product
specific instant page. Here we have photos and
videos of the product itself. You can also insert them. Here, we also have the price. You can enter the name, and when the person clicks
on the ByNo button, they will be redirected to your website where they can
complete the conversion. This can save you
a lot of money, especially because before the
person enters your website, they will see an instant
page on TikTok that will give them an approximate
idea of the product's cost. If it interests them, then they just have to
click on the By now button, and in most cases, they
could become a buyer. So here are several
templates you can use as a foundation to build your
Instant page on TikTok. Oh, Mateo, I want to build an instant page from
scratch. No problem. You can click on the customized
button and you'll be able to develop an instant page
from scratch. No problem. You can click on the
customized button and you'll be able to develop an
instant page from scratch. It will be a template page, but you can customize
it to fit your needs. So let's say you've chosen
a products for sale page. Click on the confirmed button. At this stage, you will actually customize your Instant
page on TikTok ads. Here you have several settings
like the color style. You can leave the
page in black and white or in a custom
color scheme. Regarding the language,
you can switch to the language you want to
use on your Instant page. I'll select Spanish, and now my entire page
has been translated. Here you can enter the video you want to use on
your Instant page. The Update button to upload the image or video
you want to use. You can also add
image caro cells, which can also be
very interesting. If you click the arrow, you can also change
the description. Like the product name and
a brief description of it. The product pack images
and videos where you can select several other
products on this Instant page, and here the call
to action button. Call to action button by
default appears as by now, but you can change it to learn more and many other options. You can also customize this
button based on your goals, which can vary significantly
depending on your needs. Let's assume this
is my Instant page. I won't add any images, but let's say I've inserted an image and already
customized my page. I'll click the Finish button and my Instant page has been
created on TikTok ads. Now I can move on
to the process of building a campaign
using custom pages. How would you do
this in practice? You will see the campaign
option where you will create a campaign from scratch by
clicking the Create button. You will arrive on
a page where you will set the objective
of your campaign. In my case, as I created
an instant page with the goal of driving conversions
for my hypothetical ecom, select conversions
on the website. Matthis, I created an Instant
page to generate leads. You will choose lead generation. Oh, I want to promote an app. Select app install. It depends on your goals. For some specific objectives, you can use Instant pages. Matthis mentioned that you need the pixel to use Instant page. Yes, it's important
to have the pixel installed and configured
on TikTok ads. In addition to having the Pixel
installed and configured, you also need to ensure
that conversion events are enabled to be able to
use TikToks instant pages. I will select conversions on the website and click
the Continue button. Then in the optimization
location option, instead of selecting website, I will switch to the
TikTok Instant page that I chose on my
TikTok Instant page. I haven't configured the pixel, so I don't have any
installed pixel here. No optimization
events will appear, but if you have completed
the setup process, you will see all available
optimization events, which will match the
actual objectives of your instant page. If your goal is to promote a specific product with
a Tik Tok instant page, it is crucial that
your pixel is active, just like with that pixel configured with you in
the conversion event. I selected the purchase event, but the purchase event
is not yet active. The only active event is the initiate checkout event when initiating the
checkout process. If you want to use
TikTok's instant pages, it's crucial that the events
in your Pixel are active. You need to select your pixel, follow the standard setup
process in your campaigns, and that's how you can set up instant pages on TikTok ads. I hope you enjoyed this lesson. Until next time, thank you.
Matheus Stangherlin
