Transcripts
1. Welcome to the Course: I'm flow. I've gathered millions of views on YouTube. But also I've taught some of the biggest creators. I reached out to the biggest YouTube creators. I reached out to Netflix creators. I reached out to TV show creators and ask them what makes a movie, an episode, a YouTube film successful. I wrote it down over the US. All the things I acquired and I want to share that with you. We're going to talk about the mindset you need. We're going to talk about all the tips and tricks they use. You know, talking about thumbnails, texts, and how to keep users engaged. We're going to talk about the numbers that you should look out for. We're going to talk about all those little things that these YouTubers and creators do better than the rest. And what makes them successful? Because I've seen it myself, you know, learning from the best, reached out to them and then applying the tips. It really propelled my channel to where it is now. So I'm happy to have you here and I'm happy to share those tricks from Mr. B's Netflix Raiders. And the list goes on and share that with you because there is reasons why these are successful and if you use them, thank who knows, You could be the next big thing on YouTube.
2. Find out what Youtube really is: So let's start with the most important thing. I want you to think about what YouTube actually is. Have you ever thought about that? What is YouTube? Yeah, it's a collection of videos on the Internet, but everybody can post it. It's the homeowner would just post a video of his dark or a really well produced show with a lot of people in the background with post editing and pre-production. Now the funny thing is, it's not guaranteed on YouTube that this professionally made video is going to perform better than the other one, the homemade one. If in fact, a lot of time the cat videos have several more views than the professional produced ones. And that's also the beauty of it. You can make beautiful viral videos and have a success on YouTube with just your phone. I mean, I infect started with my father and I are quiet 25000 people just producing content with my phone. Now let's come back to what YouTube really is. I mean, when do you usually go onto YouTube? I do it to look for tutorials. If you don't understand something, I want to be entertained and watch my favorite creative do something. Or if I just want to see a cube cat. She said, Well thanks for Dustin asked the keyboard. I mean, who doesn't love cute cat or dog videos. So before we move on, I really want you to take a second and write down why you watch YouTube and really think about it. Maybe look at the videos, the ten past videos in your history that you watched in the past. And really look at it at each specific one and ask yourself, why did I click on this video? Why did I watch it?
3. Think "Viral First": Now I would argue that the biggest YouTube with them, the most successful ones, always think about going viral first. That's the most important thing. Whereas other YouTubers that are not as successful that don't get that many views. They think about what gear to use, what location is sexy. And these are all important things, but not as important because if you make sure that your video checks all those boxes of going viral, then you have a high chance of achieving that. And you already far ahead from the other one. I mean, I'm sure you watch all the videos that were produced really well. Shaky camera, maybe audio wasn't that good, but still they got millions of US because it was something there that made it go viral. So always think about that first. That's the most important mindset that you're going to learn here. Now something usually goes viral. If people enjoy watching it, they like it, they shared a common of it. They watch it through all the whole thing. These are things that show YouTube that the viewers enjoy watching it. Now that doesn't mean that you have to have the best camera or whatever. It just means. You have to have these boxes checked and that people enjoy watching your videos. This could mean being helpful, being entertaining, whatever it is in your niche. Now to emphasize this point that you don't need the best gear or the highest production value to be successful and go viral on YouTube. I want to show you two videos. One of them is of a creator I really like Vasquez can see he is a guy who go really into depth and how you can calibrate your videos. As this is Ghazi, welcome to another epic videos questions came from you guys. Put the link in the description to sign up for this free training and guys. And it's just great quality, good color. I mean, he's a colorist, you would expect that rate sound, which is super nice, blurry background. It just looks super professional and smooth. I mean, the intro, this beautiful. Now how many views do you think this video got? 7 thousand views. And that doesn't mean it's not good or it's not helpful. But the name, what it takes to crush it as a colorist is probably very niche and not a lot of people will click on that and watch it. Now let's look at this video. Hiding from my dark under my bed. He jumps on me. Now, I think people are already treat people, want to know what's happening. Now we click on it and look at it. It's just a camera that was put up like very basic and hot. Not even a great angle. But there's almost 5 million people that watch this video. Was it because the camera was better, or the actors really good, or the location was better. And how actually all those things were better than the other video. This video was really successful because it check some of the boxes. You know, there's a lot of people who want to know what happens if you hide from your DAW. I just wanted to show you this to really understand you don't have to have a professional look. You really can create great videos that go viral with minimum production value. If you have a good story in mind like hiding under the bed from your dog.
4. How to influence the Youtube Algorithm: So let's talk about the YouTube algorithm because that's what the sides, if your videos are getting pushed to more people or not. And I already hear a lot of you people saying like, ah, the YouTube algorithm, it's rigged against small craters. But that's actually not true. I think smart trades just make a mistake. And that's why the YouTube algorithm doesn't push their content. And in fact, I want to break it down to a very simple process. And I heard this from Mr. Beast, one of the biggest craters on the YouTube platform with currently I think 50 million subscribers. I mean 50 million. And he breaks it down to two things. If you get these two things right, you're going to have a successful viral video. And that is you want people to click on your video. And you want people to watch a video. Now I can hear already what you are saying. Like the flow. I already knew that like, why did I pay for this? I know that I want people to click on it and watch it. But why is this so important? Think about what does YouTube one, YouTube wants you to stay on YouTube for as long as possible because they can show ads and with ads they make money. So if there's videos that aren't click or that I'm watched as much. It shows you too that I can show that many ads. So I'll rather show videos where people really click on and watch for a very long time. So keep that in mind, that's what you want. So you want to create a video that really serves to that. Now let's get into specifics. What's a really good click-through rates? And click-through rate means how many people click on that video that see it. So for example, 100 people on YouTube get shown the thumbnail of your video and 6% click on it. That's a click-through rate of 6%. And that's actually good. You want a click-through rate between six to 10%. That's very, very good. And then the beginning your click-through rate is going to be higher because your subscribers probably going to click on it more. It's going to be served to people which is best targeted for. So if you look at my old video, one of my videos that went viral, I had a click-through rate of about 22 percent in the beginning, which is crazy. So it showed you two, a lot of people click on it. It should push it to people whoever similar tastes or watched similar videos before. And the next day went to 18 and down and then it flattened out. But this in the beginning really showed you to play, Wow, we have to keep pushing it because it's a video that people click on. Now you can always observe those numbers, your click-through rate in the YouTube Studio. You just go on to a video and you can really analyze and compare your videos. What was a good performing video? What was not a good performing? Let's get to the second important factor and that's retention rate. How long people actually watched your video. And most of the times people not gonna stay around for the whole video, maybe they're going to jump ahead. I mean, I do that all the time, you know, skip the intro, skip this, jump ahead. So a good retention rate that you want to achieve is four minutes. So a retention rate of four minutes and a click-through rate of 10 percent. That's a very good formula of getting a viral video. Now we just set people usually don't stick around for the whole video. So it depends for my videos, it's usually around 40 percent, 50 percent, which doesn't sound like a lot, but it's just normal people. They click off in the beginning. Some people just skip ahead. So you really want to make sure how long people usually stick around and your videos and then adjust your length. So for me, I want these four minutes, people usually stick around, let's say 40, 50 percent. So I'm going to keep my videos at a minimum, 14 minutes long, so I make sure that people stay for decent amount of time. And it is like this across all YouTubers, across all genres. So you really need to understand you want a high click-through rate. And we're going to talk later how you can achieve that to make sure you have a high click-through it. And you want a high retention rate. And we're also going to talk later about how you can have strategies to really have people to stick around longer. But for now, I want you to understand that these are the two most important factors to get a viral video and to show to the YouTube algorithm that this is a video, it should keep pushing out to more people.
5. Value: One important factor that makes video successful environment is if they deliver value. That's why I wanted you to before to look at why you watch certain videos, because I'm pretty much sure they always delivered a value to you. This could be you check something out because you learn something. This was you check something out because it was entertaining you, or it just served your curiosity. This is a very important 0.1 of the biggest mistakes I made when I was making my first videos. I remember I was in Eastern Poland. I was just filming me having coffee, filming me walking on the bridge, but it didn't deliver any value. It didn't have any meaning, just me walking over the bridge and even though there were some nice shots, it didn't really mean anything. And when I met this famous YouTuber, he told me, nobody gives a shit about me and it's true nobody gives a shit about anyone they care about themselves. I want you to understand, this is a very simple, simple way to understand this concept of value. You need to bring value to the view. I mean, you're watching this right now because you hope it can help you become a better YouTuber. You may be washing my travel videos because you feel entertained by them and you'll learn something about the culture. So always think about what value can you bring to the viewer? What is the point of making this video? What can you bring? Now let's look at two examples here. One of the videos is made by Vox and news media of it, which makes beautiful videos explaining certain things. For example, here, the Middle East Cold War explain. And they really go into detail explaining how everything happened, where are we at right now? And really want to teach you other understandings and give you the best possible information in the 10 minute long video. Middle East is one of the most complex regions in the world, currently there for failing states and three wars with major powers increasingly. Now you can tell it's very well presented. The information is clear. You immediately know what you get when you click on the video, the title is very clear. If anyone is looking for information for Middle East cold water probably will find this video very useful. Hence, brings a lot of value and they got 12.5 million views by that. Now let's look at another example. This is a video by Nathaniel Drew. He has 1.2 million subscribers and he made a video, I went vegan for 30 days. Here's what happened to me, and this got him almost 2 million views. Well, I think the video per se is bringing value, right? Mechanism is hot right now. It feels like every day more and more people are trying it out. It's political, it's controversial. And I decided to try going, being in for 30 days here in Mexico City, you might think about going vegan and you're looking at for some information you interested, how is it for others? So you have this video, it's made in an entertaining way as well. So you serve both things. It's entertaining. You, you have fun while watching it. That's a value and you get some information, you really understand what happens. What were his struggles, what were the benefits, and if you would continue it and maybe suggest for you to do the same. So clear examples of how they bring value to you and immediately also here, you know, before you even click on it by reading the title, I went vegan for 30 days. Here's what happened. You know exactly what's going to happen in the video. So when you make your videos, always think about what's the point you're making here? What's the value bringing to the viewer?
6. Story: Now there's a saying which is used way too much. Story is king. But, but it's true unfortunately or fortunately. I mean, story always comes first. Story is so important in making a viral video and it's so important that you incorporate that in your videos. Now there's a very simple scientific reason why stories work. And that's a because they release dopamine through storytelling. You know, you want to hear what's going on. If I tell you, I went to this place, I opened the door slowly or the sound and then I looked behind me and I saw you want to you want to know what I saw? Right? It's these cliff hangers you kinda get drawn and you want to know what's going on in the more and more you progress in the story, the more and more you get drawn in B, stories can release oxytocin. If I tell you, when I was 12 years old, I had a little pony and one day I came to the farm and it was taken away and it didn't know really where it was and I felt really sad. So by hearing the story, you feel empathy for the little guy who lost his pony and you kind of feel for him. And you get also more drawn in and you want to know what's happening next. Like did he flew better and I hope you felt better. And it's these things that make the person that you see in the video connect with the view, right? You feel connected something for the person, and that's actually something you want. You want to feel something for the person on the screen. And then also see stories, create endorphins by making us laugh and enjoy things just like this. It's good and important to incorporate all those things. But the most important is epic story must have a beginning, a middle, and an end. And always think about this story arch and think about the story going through the video. A story makes sure that you watch a video from the beginning to the end. Now that's also why it's so important to not give away everything in the beginning. If we look at the video before I went vegan for 30 days, this is what happened. You kind of know what's happening in the video, but you still want to know how was it in the end after the 30 days. And you can see that progress in the video. And this keeps you chew and you keep on washing because you really want to know what's happening in the end. So don't overturn the beginning, don't give everything away. This is very important for stories. You want the viewer to put together those pieces. So let's look at some examples now let's start with BuzzFeed and they make some great videos with great stories. And there's a series. I really, really love the aspect of storytelling and it's called worth it. If you guys don't know it, it's these two guys who go out and test food and they usually test the same food, in this case state. And they look at the cheaper option than medium priced option and the expensive option. And in the end, they see which was the most worth it at its price. Today we're II in three states. And today we're eating three different states at different price points. And we're gonna find out which one is the most worth it. The most worth it. My name is Shirley and I'm the manager oncogenes cafe. In this example, we're looking at the $11 stake versus the $306 stake. And that's a great story, right? Because you want to know, is the expensive steak really more worth it than the cheap one? And what's the cheap one like? And they just have this great storytelling of starting from the cheap one, medium priced, expensive one. And then the great funnel, really talking about what's the best option, What's the most worth it for its price? Great storytelling. Another great example of good storytelling and how that makes a very viral video is this one interviewing sadness in India by Bernardo, love this guy, really good videos. But if you look at it, he usually gets about 1325, 800000 views. But this one got him 1.5 million. And it's because it's a great story. He's gone out there and interviewing Sadducees virus. Will mark the WTO. And Homer, I pick something like he's talking to them and he's sharing their point of views and the learnings. And that's a very interesting story that people can't get drawn in. People want to know more. And also great example of how a video that has a great, great story can perform so much better compared to maybe other videos. Like, like in this case.
7. Emotion: Another component and making videos viral is if you can incorporate emotion. Now in some videos that's maybe not possible. Like if you bring a lot of value through a learning video, it maybe is not as easy to bring in emotion, whereas other videos, which I'm gonna show you later, it's maybe easier, but emotion is always a good, good factor in having a viral video. Because if something is emotional, if you can make people feel something, they care about the video. Now this kind of goes hand in hand with storytelling because you want the people to feel something for the people in front of the camera, for the character. So they are interested. They want to see how everything is progressing. But I want to show you some videos where you understand it better that really have this big emotional factor. The first one is this dogs welcoming soldiers hole. Now that's a good story and all. But I think the key factor here is that you really feel the joy of the dogs and the soldiers coming home. And it just makes you feel good. It makes you watch it. You kind of feel that in your, you know, that's where a lot of people click on this video they shared. As you can see, this was, this was viewed almost 60 million times. Just home videos of people filling it with a crappy camera, but people still watch it because it's just feel good. You just feel so good watching it. And, and that's, that's fantastic. That's what makes a video go viral. Another great example is a video by Eva to back, which is a travel YouTuber as well. She makes him great content. And this one is 14 days on a cargo ship during the pandemic. And this tile already makes you feel emotionally like, I hope can she get home? It's again, a good story paired with this emotional part, we care about the person where it's very emotional and you kinda hoping that she's able to get home during this whole corona pandemic. So another great example of how you can use emotion. And I mean this video has 2.2 million views now, and usually she gets about a 150 thousand views. So you can tell this video immediate exploded because it's just a good story with some great emotion you feel for that person.
8. Authenticity: Now last but not least, and this is a very important one if you want to keep on producing good videos and you want people to come back, is authenticity. This per se, doesn't make a good viral video, but it will make sure that people come back, keep watching more and more videos, which produces more and more views, more and more followers, and just makes your channel more successful. It's also something that others can't copy. Everybody can copy the story you want to do. Everybody can copy the thumbnail or the tile you use. But nobody can tell the story of you doing the thing. Nobody can copy you. And that's something very big because people in the income back to watch you, to watch you tell them things to which you experienced them, things, to just see you doing these things. So for me and my videos, That's the goofy as when I travel, I like to have fun. I like to be silly. I like to enjoy having fun with people and just goof around with them. And that's something that nobody can copy because they're not me. And if people enjoy that, they uniquely come back from me, know in the beginning, I wasn't really doing that. I was very stiff. I was not really sure if I wanted to be me on that camera and how I could show that. And that's shown on the camera and I didn't enjoy myself in front of the camera. Why should somebody enjoy themselves watching the movies? That is so important. There's going to be people that not going to like you just like in real life, they're just going to people who don't like, you could do whatever. There's going to be people like you. And the biggest mistake I made in the beginning was trying to cater to everyone, trying to please everyone, but I couldn't. And the really good grade YouTubers, They have a lot of people that just don't like the stuff they're doing and that's okay because I have a lot of other people who do like him. So always keep that in mind. It's okay. There are always people who not going to like it. There's people who put the dislike button and it's sucks. I know. I mean it hurts, but forget that. Look at the people who like it and if you enjoy it, that's the most important. So let's take an example. Some guys, The Try Guys, and I don't know if you know them. They have a very unique way of telling their videos. They have 7.5 million subscribers. So quite a lot, but there's a lot of people who don't really like the way they are. You know, they are maybe too goofy in front of the camera or they tried to play this role that they're not some people are saying and some people really like it and enjoy it. So just to give you a snippet, hog probably. Now you may be wondering, where are your glasses, but don't you know, this is a contact sport. And then I are going to punch the shit out of each other. It's about that people have been afraid, you know, it's very exaggerated and some people might just not like it for them as too much, but there's also a lot of other people who like it. And I think that's authenticity right there and nobody can really copy it like they do it. And if people really enjoy that, they'll always come back for you. And this is really what you want. You want to show people that yeah, this is me, this is authentic me. I hope you like it, enjoy it, and just come around if you want to see more of me.
9. Exercise 1: Congratulations, you made it through the first part of this course. And one of the most important ones, maybe the most important one, to really always be thinking about how to make my video go viral. And we talked about why this is so important. Because we said, if a lot of people watch it, a lot of people click on it, then it gets pushed out to more people, more people see it. You are more successful because you get more views. You get more followers, happy for you, happy for the viewers. And we talked about the specific numbers. What is important for the YouTube algorithm? We said four minutes is a good starting point and between six to 10% click-through rate. And we talked about what a video should do to be viral. It should bring value. It should have a great story. It should be emotional, and you should be authentic. And all these things together make a really, really great viral video. So now it's time to put the knowledge to use. I want you to look at your old videos. And if you don't have any old videos, maybe look at videos you watched before and specifically see if you deliver good value. If you had a great story, if you had some kind of emotion there and if you were authentic. And also look at them and see what you could be doing now, knowing what you know and really write it down, It's important, put it on paper, make a list because you can always add things. You may notice things or you can reread things because you forget it. So really, really don't do that exercise. It will help you immensely to see how you can improve for future videos and see how you can make more viral videos.
10. Camera: So let's briefly talk about the thing that a lot of YouTubers love to talk about gear. Now I said before, even if you have the best care possible, it won't guarantee that you have a successful video and a successful YouTube channel. It just enables you to do things, but it doesn't promise Your video is going to be good. I mean, we've seen it before. There's views that aren't even produce closely as professional as others. And I told you, I started my channel with this and it worked fine. In fact, I got 25 thousand subscribers and over a million views. Now I use an iPhone 11, but all the phones that are out now have fantastic cameras, so it doesn't really matter. So in fact, you already have a great camera in your pocket. And if you can't afford to buy one of those cameras, then just, just don't and start with a phone in your pocket and practice the steps we talked about before. Now this is so important because there's so much talk about cameras and I myself, I drove myself crazy on what's the perfect camera? What's the perfect gear? Yada, yada, yada. It doesn't matter in the end, like you're just going to start, you get a practice. You've gotta get better with the gear you have. And the more success you have, the better cameras you can get later. But just because you buy a very expensive camera doesn't guarantee a good video. In fact, you spend all this cash on this camera. Now, maybe you can spend the money on making a good story now. So always choose story over gear. Let's still talk about how to make your videos look great. Like for example, when I started with my phone, it produced good video. But the good thing with those cameras is that, for example, you can get a nice shallow depth of field. You see like, I am very crisp but the background is blurry. So it kinda gives us this nice cinematic look. And you can achieve this with those type of cameras. Now a lot of people I see are using full-frame cameras like this one even though the severity old one. But I'm for example, using the Canon us are six, which is a great camera. It's an expensive camera, but great camera. That works perfect for me. The important thing is it has a flip out screen and all the functions. I want slow motion, all of those things which we're going to get into later. So again, don't fuss about too much about the camera. Start with whatever you can afford.
11. Get your Audio right: Audio is one of the most overlooked things in videos. In fact, it is way more important than the moving picture itself. Don't believe me well, here's an example of a video with really poor audio. Sounds pretty bad. And he's the same video with good audio. Wow, what a big difference that made the rumor was much less and I don't need some tires anymore. See that it makes such a huge difference. In fact, I've seen a lot of movies on YouTube where they have shitty camera move, it's shaking, but the audio is still okay. Whereas if I have videos with good video but horrible audio that it can really understand, it just destroys the whole experience. I don't know what it is, but audio is that important? Audio is a deal breaker, so make sure your audio is good. Never would just record myself with internal microphone in the camera. It would sound like this. This is me talking without a microphone and the camera just with the internal microphone. And this is me now talking with a microphone on the camera. Can you hit the difference? That's why it's important to get a good microphone. Now, I'm using the one from road. It's the surprise, but the sky's the limit. You can spend a lot, a lot of money for good microphones. I'm going to leave some links for good microphones are used, but just make sure you have a good microphone that works for you and test it out before you go and shoot, because this is crucial, it really will make or break your video.
12. Accessories: Now I notice there's never enough camera you can buy. There's this, there's that. So I'm going to go through my camera again, what I think is most essential. Now don't forget, it has to serve your purpose. Like for example, for me, I travel a lot, so I want it to be great quality for what I felt, but I don't want it to be heavy because I have to carry it around. So always make sure that it fits to your purpose. I mean, it's nice to have a lens. We can zoom in a lot, but if you don't really use that a lot them, There's no point of having it. So always tried to see and just get the necessary stuff because the most important is, is filming, not focusing on the gear. So let's go through some of the things that help me produce really great videos. Now the first thing is an ND filter. This is kinda like sunglasses for your camera. I'll put it in front. It makes everything darker. And this is very crucial because we're going to get into the specifics later. But if you want to film, you need certain frame rates. And if you want a certain framework, you need a certain shutter speed. Don't worry, we'll go into that later. Now if there's a lot of light outside, you can adjust those things. So the video might be 2y2 blown out. We get into the details later, but just in short, this makes sure that you can still see again, it's like sunglasses that you just put in front of your camera. And make sure that you still have the shallow depth of field. And this nice cinematic look without losing any quality. So this is extremely handy for me because I travel a lot, I go to sunny places, wouldn't be surviving without that. I got the B plus W filter, one-to-five. It's great quality. It's made in Germany. I can, I can only recommend that. Another option is the Polar Pro by Peter McKinnon. And again, I'm going to link everything below. But these are really, really good, good filters, but they come at a price, they are about two hundred and two hundred and fifty dollars. Next is tripods. And I think this is crucial because if you want to put your camera somewhere, you want to put it somewhere. You can just put it on a table. You put the camera here, and it sits there. This is super sturdy. These are both from Jove, this is actually for my phone. This is what I started out first with. You can hold it out if you want to kinda do the vlogging thing. Super, super handy. And I think super essential for every filmmaker and every YouTuber. Again, also for the phone works great. This is the Joby Gorilla Pod Pro. This is the Jacobi phone part. I'm going to again leave the links down below. This is very sturdy. It's a bit more expensive than the normal one, but you know, your camera is heavy and you don't want to fall down. So I'd say invest in something good. Next is camera lenses. Now, again, it depends on what you're shooting for. Usually I have a wide lens which is 15 to 35 millimeters. And again, depends how far you want to zoom in. I usually try to travel just with one lens or maximum two lenses. But usually the wider ones, they work great. And so yeah, you just have to try out a thing, what you kinda neat. Usually people shoot, especially for the YouTubers that I know that also traveled around a go wrong, they shouldn't. The wider lens is 15 to 35. Now you want to protect your gear and there's different cases that come in handy. Again, I got the low-profile case hidden. You see, it's it's huge. But I travel and I want my camera gear protected all the time. So this works great for me, but there's several other cases that weren't great. Again, depending on maybe you just film yourself inside and maybe you travel around, but you still always want to make sure that you get is protected and I can only recommend this one. Works like a charm. If you're traveling. As Decartes, make sure you use a good one. I usually use the Sanders and a 128 gig have a lot of storage, so I can record a lot of video and just store it on the camera because you don't want your memory card to run out of space while recording. So make sure you get a good one and make sure you get several same holds for the batteries. I mean, I usually have at least two batteries with me so I can't just pop them in if one battery runs out, you always want to make sure that you're prepared and nothing gets into your way. I mean, it would be the worst. You're out shooting somewhere and then your camera of battery is dead and you don't have a spare with you. And last but not least, hard disks now I use 4.5 gig. I just want to have enough space to store all my data. And again, I'm traveling around a lot, but make sure you have enough disk space where you can save your footage. Because if it gets deleted on one of your carts and you don't have it backed up summer, it'd be the worst if you lose it.
13. Software: Now let's talk about software. First, editing software. There's free ones and there's paid ones. I always recommend start out with a free one, especially if you're a newbie. I mean, there's no better way than learning the basics in a free software. For me as an Apple user, I started using iMovie, which was installed on my MacBook, started to use it in a word rate. In fact, a lot of my first viral videos were all solely edited on iMovie, so it definitely gets the job done. There's a lot of functions and then when you hit the ceiling there you can move to the paid ones. There's really only three options there. There's DaVinci Resolve, there is Adobe Premier Pro, and then there's Final Cut Pro. Now, I'm again, being an Apple user opted for Final Cut Pro because it works perfect with my MacBook. Also, it's just a onetime fee, whereas with Adobe I would have to pay every month again, and I can't stress this enough. Don't focus too much on those things. Start with what you have to start with a free things, learn the basics, but really, really dig down on the storytelling and getting a viral video. These are the most important ones and you can tell those stories with cheap or free editing software. I mean Casey, nice that one of the major early kings on YouTube made all of his early movies on iMovie and he got millions of years. He got really, really successful and famous with iMovie and then later with the switch. So you can absolutely do that just with free software. Use what you have. That's the most important thing. Now let's talk about software that might not be so obvious when doing YouTube and presets editing, that's image software because you probably do in pictures for your thumbnails. So you want a software that you can edit your pictures in. And I recommend in the beginning for canva.com. Again, I'm going to leave all the links down below, but cameras, great, because you can start for free. You can use it for free and actually used it for most of my thumbnails in their first year. And again, it's free and yet it has a lot of power. You can really adjust it. And I know a lot of YouTubers who use come off of that. Now, on the other side, there's also Lightroom which you can use for adjusting pictures. Maybe if you want to post some pictures on Instagram as well to promote your stuff. And then of course there's photoshop which I use now, which is just a very powerful software, one of the most powerful, maybe the most powerful one out there, which has its advantages if you really know how to use it. Overcome that. But again, it costs, it doesn't cost a lot. It costs like ten bucks a month, but still, so start with Canva, learn the basics. Also there's some templates that you can use, get some ideas from, and then move on. Software should always help you. It should never stop you. So if you don't know a software either learned or do with what you know, but it should always help you in making viral videos.
14. How to find a good Video Idea: All right, so you decide to make your video. But what actually are the preparations before shift? Well, the first thing is you have to decide on what you gotta film. And that's a very crucial part because the better your plan that the easier it's going to be to film and edit it afterwards. And also you increase the chances of having a viral video. So the first thing is if you want to shoot a video, you have to become clear on what you want to shoot. And all of us, we have a theme for a channel like for me, it's traveling. If I suddenly started aiming and filmy myself playing Minecraft, it wouldn't really make sense. So think about in your theme, what is interesting for you, because that's going to shine through you always gotta be interested in what you do and that's very, very important. It comes back to the authenticity part and also what could be interesting for the view. Now I'm telling you almost anything could be made interesting, but also almost everything could be made board. Now let's take the example. Food, food could be boring if you just see me preparing without really explaining anything or just having any context. Or it could be really interesting, or it could be used to tell other stories. Like in this example, what we had before where they used steak to tell a story and compared the cheap stake versus the expensive steak. If you lack some ideas of what you should do, just look around in your niche, type it into Google, typing into you to see what other people are doing. I'm sure you can come up with something that you find interesting that you can incorporate for your own video. So think about what you are really interested in, what you want to film in your niche. And look what other people are doing in your niche. Check it out and see if you can incorporate it and make a video out of it. Again, you can make a great interesting video about any topic.
15. What makes a great Story?: Now what makes a story great? We already talked about it before, so I don't want to repeat myself, but again for me, I want to emphasize that before you go into a shoot, you think about the story and what will make the story great thing about this story arc. Think how you want to present your video topic. So for example, let's take food and I want to show myself eating a specific food. Now, I could start by filming the food place outside. Then I could start speaking a bit in front of the fireplace, know what I'm maybe expect or I could have someone with me who could tell me a bit what I could expect. And it could show I go into the food place, what I feel, what I think would it smells there? Maybe I can talk a bit about the food. I can show the food how it's getting prepared. Then it can have me sitting in front of the food talking about how it looks. I can start eating and tell how it looks. And in the end I could feel myself again in front of the food place telling how the whole experience was, how I felt. If I would recommend it to anyone, maybe my learnings, my findings, which is be a nice ending. The beginning would look like the end. We would be like full circle.
16. Intro - The most important part: Now, before you even start filming, I want you to think about the first 15 to 30 seconds of the video, the intro, because that's the most important one. That's where you convince people to either stick around or just to go away immediately and click on another video. You already got so far, you got people to click on it. Now you want them to stay and that's what the first few seconds or four. And I really want you to think about it because you really have to become clear on what you want to show. And how are you going to convince people to stick around? When I click on the videos of small YouTubers, I just see them starting the video in the middle of nowhere. They don't really explain what's going to happen. So explain to me what's going to happen. Maybe you show what's going to happen. But give me something made me understand why I'm here for. So in this case, for example, I could say, Hey, welcome to the course, I'm flow. And then the next 20 minutes, I'm going to show you five steps, what it takes to become a really good YouTuber. And there you go. Everybody knows what they can expect. They know it's five steps, they know how long it's gonna take. So you can do the same thing and there's a lot of different ways to do it. One YouTuber who's really good in that is Mr. Beast, one of the kings on YouTube with 15 million subscribers. He really gets into the video right away. He starts very fast. He immediately tells you what's going on and then he goes right into it. So it starts immediately. You don't really have time to click away and you're immediately watching and checking out What's going on. $1 million in cash. I'm going to give random people one minute to try to spend all this money. Carl, start the timer. You guys have 60 seconds, whatever you put in this part, I will pay for up to $1 million starting now. Another good way to do it is to show interesting parts of what's going to happen with the viewer can expect it could be dramatic scenes, it could be cliffhanger, so it could be anything, just what sparks curiosity. But don't do that too long. Again, the person clicks off quite fast, so just do that very briefly, like in this example. This is what you've been waiting for and try guys are finally going to punish honoring the face. Yeah. And you leave it, you let the dust settle. If you look at the data, most people click away in the first 15 seconds. So once again, I made a lot of mistakes in the beginning, leaving my intro too long. It will go on like 45 seconds. And I noticed people would just leave even though it wasn't bad, but it just was speaking to like, what's going on. I want the video to start, so don't wait too long. Again, checkup. Mr. B's this video has 45 million people watching. And just notice how fast he goes from the intro to starting the video.
17. What makes a great Thumbnail?: Now, I would say that most YouTubers, they filmed a video they edited and NSA should. I want to upload this, but I still need the thumbnail. So usually they spend 15 to 30 minutes quickly putting together a thumbnail uploaded, and that's it. Now the really successful and great YouTubers, they actually think about the thumbnail before they even start filling. In fact, I would say they think more about the thumbnail then the video itself because it's so important. I mean, think about it. The thumbnail makes you want to find out more about the video. And then you read the text and then you click on it. And before we heard that click-through rate is super, super important. In fact, if you have a high click-through rate, the chance of you having a very good and successful video is very high. So the thumbnail is 50% of that, 50 percent of the click-through rate. So you wanna make sure that you allocate enough time to coming up with a great thumbnail. Know to emphasize this point, let's say you type in sushi on YouTube and you get to video suggestions. You get this thumbnail. And this thumbnail. Which one would you choose to click on? Now I don't know about you, but I would choose this one. It just seems more appealing to me. The sushi seems clearer. I can see the colors better, detail is better. The face smiling, just talks to me more. The other one, you just see something but you're not really sure It's now thumbnails serve a very important function because they should tell the story of the video without giving away too much. It should intrigue you so much that you want to continue reading the title. And then together you decide to click on the video or not. It should stop you when you scrolling through YouTube. That's how good the thumbnail should be and always have this in mind. Try to develop a thumbnail that makes people stop scrolling. One recommendation I have is to upload it in the size recommendation that YouTube pass. If you have it smaller or larger, YouTube can often mess it up and you just don't want to take any chances and it's not a big hassle. So use YouTube's recommended size for thumbnails. And when it comes to software to edit your thumbnails, I usually recommend conda or Photoshop. Canva again, it's free, is good for the basics. Photoshop has a bit more features. Just see what suits you best.
18. Examples of stunning Thumbnails: Now thumbnails are a subjective. There's some people who like this better and others this. But again, there's some commonality. In this section, I'm going to show you examples of what I think are great thumbnails and explain to you why I think these are great thumbnails. The first example is this, and you just see this guy looking a bit scared while someone is doing it's here. And I think these dumbbells work great because they cannot inaction. Now it looks a bit amateur, but it works great because it's an action that intrigues me because I'm like, Why is he looking so scared and y is the other guy just looking so relaxed? It kinda wants me to read more and it looks like it really happened, you know, thumbnails, they can look a bit fake sometimes. But with this, with this a bit amateur luck, it looks like, oh my god, this really happened. I want to know more about it. We said we want people to stop and symmetry is a great way to do that because it catches your eye and this, for example, is a great way to do it. So there's different ways you can achieve symmetry in your photos. Another thing is if you have colors that really stand out, if it's really vibrant, really colorful colors. Or if you have contrasting colors like white and black like in this example. It just looks so interesting and you drawn to it because the contrast in colors really catch your eye. Now, I personally, I hate the thumbnail look where people are just like surprised. I didn't really like it. I think it's fake. I think it's overused. What I think works way better is some natural emotion or some intense emotion, like in this example, I mean, we talked about it before the guy was interviewing the sadness in India. You just see him with Osiris. He's looking excited. It just speaks to me more than just being surprise. Now what I love are bright and vibrant colors because they just seem friendly like in this case where the guy is eating, keep up and he's just showing it in the camera is showing what he's doing. And it's really colorful. I always get the question. Use text or no text in the thumbnail. And there's no right or wrong answer, just know that usually without text, it looks more attractive, like in this case, the text would ruin it a bit. However, the texts can benefit if maybe the picture doesn't give away too much. Like in this example, the text really helps. It sparks more curiosity. So really only use text if it helps, sparking curiosity and don't use a lot, don't overcome other. Now if you have a person your thumbnail, I believe that it's better if you can see the face of the person. So the person being very far away, you can see the eyes. And the best is if the eyes directly look in the camera. It's almost like the person on the thumbnail is looking at the viewer who's scrolling through YouTube and it just catches our attention. It's just something very natural. Now make sure you don't clutter your thumbnail. That's kind of the worst things you can do because it just gets washed in with the whole YouTube. I mean, they're showing the thumbnails when one is scrolling. You can easily overlook that, but if you don't have a cluttered, if you have something that stands out, it just makes people stopping in the end. That's what you want. Now there's no right and wrong here. I often thought I have a perfect thumbnail and then I showed it to my friends and they said, No, don't use this one. So usually what I do, I prepare two or three options and MS. Send it to my friends and ask them for feedback. And then depending on what they say, I choose the thumbnail again to summarize, understand why you are making a thumbnail. You're not making a thumbnail to just look cool or to show you on the internet. No, a thumbnail is there to spark curiosity to make people want to click on the video. So always have that in mind when designing it.
19. What makes a great Title?: Now what did we say? Click-through rate is so important. Now 50% is the thumbnail, but the other part is the title. Now look at those titles and tell me which one you find more appealing. Which video would you click on eating some sushi and my truck or how to eat sushi, you've been doing it wrong. Well, if you're like most of us, you probably click on the second one. And as you can see, 70 million clicked on how to eat sushi you've been doing in wrong. Whereas the eating some sushi metric only get 1000 years. The second one is more intriguing and like I've eaten sushi before. Why have I been eating and wrong? And that's what a good title does. Now I always say best is to keep the title short, about 15 characters. It's just easier for people to read and remember, people are just scrolling through YouTube, show that title easier to read, faster to read catches my attention. Now, especially if you're a small YouTuber, it's good to optimize your title for search. That means look for keywords that people search on. For example, if I'm going to Turkey, I could put turkey and my title, I could put Istanbul somewhat myTitle if I'm in Istanbul and keep up if I'm eating kebabs. These are three things that people look for a lot. So always think about what do people type into Google or what do people type into YouTube to search for that. So small YouTubers get discovered. So if you're small, really emphasize your title and optimize it for search. So how can you do that? Well, just go to YouTube and type in the video you do and for example, Turkey. And just see the videos that come up, look at their titles, look what they're using and just tried to find a dish from there and get an understanding of what works and what doesn't. Also, you can use keyword search tools and I'm going to give you some tools and the resources down below, you can have the links. You can see which one you like the best. Because again, if your video gets ranked high for a specific search term, that's perfect because when people assertion a lot, they'll find your video, they click on it if it's a good thumbnail and a good title, and with more views, you most likely getting more subscribers. And I'm also give me, give me my list of great titles which I think were great. The biggest question you should always ask yourself what the title is. How can I make people click? How can a spark curiosity? So really always think about that when making a title.
20. PRO TIP: How to find things to film: So how do you find things to film? How do we find nice locations and how did you find interesting people who you can film with? Well, not all of you have this problem, but I'm sure a lot of you asked this question. So here's how I think about it. Your biggest friend is the Internet. Just Google what's interesting around this topic? So if we look at me and traveling before I go to a country, let's say Turkey, I would type in Turkey, what's there to see, what's there to do and would we add things are that's always, usually interesting. You know, like you want to find all the caveats of maybe something unusual. Instagram is great. So you can type in Turkey, istanbul, and you can look at the picture, see where people are, see if you like location, if it looks beautiful, just plan and ongoing there and shooting some nice shots there. You can use Instagram and Facebook to reach out to people who are in the city and maybe see if you can film with them together. I'm often using CouchSurfing when I'm on the road, not to sleep at the people's place, but to get to know the people and just meet them and have a local showing me around because that's so important if you have someone local who can maybe not even meet you, but tell you beforehand what's interesting. That serves a lot of hassle. So do your research because it's going to help you in the end. And last but not least, if you've built up a following, maybe on Instagram or YouTube or wherever, you can ask those people, ask those people if they have an interesting idea for a video you can do, ask them what they want to see. Asked them if they can help you out. People are just so helpful because they love watching your stuff. They want you to succeed and they want to help you. So his reach out to people and ask them because they have some really great ideas that a lot of times you didn't even have.
21. Exercise 2: So let's put these things into action. And again, want you to look at your past five videos that you made. And just look at three things. Look at the intro from what you know now was a good, was it introducing the topic? Was it fast, was an entertaining, did it hook the viewer? And then I want you to look at your thumbnail. Was the thumbnail good? How could you do it may be better. Think about how you could improve it for future videos. How could you improve the same thumbnail for this video? And then last but not least, I want you to look at the title was short enough. Was it intriguing enough? Would you click on it? Maybe how could you phrase it different? How did others who made similar videos about it? How did they phrase it? Look at those things, and think about how you can improve your past videos. And again, you can always change the thumbnail or the title. For me, for example, I changed a thumbnail and a title for this uranium video and suddenly had this huge spike. So you can always do that also after uploading the videos. But really go into detail and think about how have you been phrasing your titles and your thumbnails and see how you can improve it.
22. Camera Basics: Okay, It's finally time to film. Now let's briefly talk about the basics. And the basics are you want your subject to be properly lit. You don't want it to be too dark. You don't want it to be too light. You just want it to be perfect and your camera helps you in that. But first, you need to understand three main things, how to adjust the lighting, that's aperture, the shutter speed, and ISO. The aperture is how wide or how close your lenses. If it is very wide, It's open. A lot of light can get in and there's a lot of light hitting the subject. So if your subject is too light, you could turn down the aperture and it becomes darker. Now the thing is with aperture, you also affect the depth of field. So if you want this depth of field to be very shallow, like I have it here, You want the camera lens to be very open, but then you can't adjust the light with it. So you have to use other things. You could use the shutter speed, that's how fast the camera clicks, the faster it closes, the less light comes in, and you're fine. However, when filming, there's just one rule that you always want your shutter speed to be double in the frame rate you're filming. The worry, we talk about it later. So keep that in mind. So the only real thing how you can adjust your lighting, except from these other two is isosceles. You can adjust those things. You can use the ND filter, which we had before, the sunglasses for the camera, and you can adjust the lighting there. Again, this more in-depth tutorials. And I think this is not the place because I really want you to understand how you can make a viral video and how you can film properly. But of course you have to understand the settings. So down below a LinkedIn very good free tutorial where you can read up more and understand how these functions work if you don't know it by now.
23. Which Frame-Rate is the Best?: Let's quickly talk about different frame rates. Usually I film in 24 frames per second. That means 24 frames per second and made that's put together. Sometimes documentaries or film in 30 frames per second. And you can go up higher, but usually I recommend the best is 24 frames per second. Now, in order to get the slow motion effect, you need to get more frames in the second because you want to slow the second down, right? So if I want to slow things down, I have to use a higher frame rate. Now, I usually use 50 or 60 frames per seconds in the editing software. I can slow it down because I still have the 24 frames per second. That's the end output. If I put 50 in there, I can show them half as fast. I can do a 100 frames per second and then it's even slower. So depending on what your camera can do, you can use this slow-motion effects. Now I love slow motion because it kind of slows down. Everything gives us new different look to the video. So usually when I'm out of my travels and I'm filming nice B-roll. So nice shots for maybe the food is getting prepared or the scenery. I usually go for 15 frames per second. And only if a film people like I want to see the smile at somebody is smiling or the reaction somebody's face. I got to a 100 frames per second or a 120 frames per second.
24. Log or Not?: Now let's quickly speak about log or a non-block. Now, log is a way of record your video, which is very, very light. And later you can put all the contrast and the color. And now this is great and this is how the professional movies and everyone does it. But there is one drawback. You really have to go frame by frame or section per section and really see what you have to adjust. And I personally and again, this is my preference and I'm telling you not what's right or wrong. I think for me or for the most people on YouTube, it's easier to use non logs. So use a camera setting that your camera's built-in like for me, I'm using neutral, so I still have it a bit flat, but I can give back some contrast and some color. It just works better, I think, and it's faster for me. That's the main point. I want to push out a video every one to two weeks. So if I have to look at every single frame on top of editing the video, it just would take too long. So again, see what's best for your purposes. I personally think that shooting and unlock is easier most of the times for people trying to get on YouTube, especially when you're starting out. It's just faster.
25. Stable Shots: Now depending on how you should, you want stable shots because there's nothing more annoying than little shakiness individualism. You can use two options. If your camera system has it, there's embody stabilization for me. The camera has it and the lens as well. So they work together, which is great. And there's digital IS and a camera, it crops in a little bit, and because of that, it stabilizes the footage. Now if you don't have these options, you can also do that imposed like Final Cut Pro, Premier Pro. They have the option of stabilization. So you can also do that in post and stabilize your footage. Now if you don't have any of those options, there's several other ways how we can sterilize your footage. You could use a gimbal or what I love to do is a little trick. If you start filming, you put your camera on. You would have a lens usually on it. And you have the strap and you just you put pressure on him, you know, you really stick it out. And suddenly it's way more stable. And you can get stable footage. You could even be walking if you do it slow. Very stable, works like a charm. If the other things are not an option. Again, shakiness is annoying, but sometimes it's one and maybe, you know, if you're going into a restaurant or something dramatic, if there's an action thing happening, then it's not bad, but too much shakiness. I personally think it's always annoying. So try to make sure to get stable footage. Put it on a tripod, use the stabilization method just to get the best shot possible.
26. Film Tips I learned the hard way: All right, Let's look at some film tips for you that I had to learn the hard way. The first one is you always want to keep your camera rolling longer than you think. You never know if maybe something exciting is going to happen or maybe you need some more footage and post so you can always delete it, but you can never add footage. So always make sure to keep it rolling longer. I always say for at least ten seconds. Now another thing is to make sure you get sound, especially when you're outside, from the surrounding, from what's going on. It just adds depth to the video and is so crucial. Always make sure you get sound when nobody's talking. You know, if you're with a group, nobody's talking. Just you filming what you want to film. Take time at the location where you add and get several shots there. Nothing is more annoying than just some random shots all put together like a building here, a building their commit. So you go somewhere, you at a park, then firm the park in general, a wide shot from the bench, maybe from the trees. Maybe you can find a bird in the trees. Really make sure you get several shots. It just adds more to the overall picture than just some random, random shots here and there. Make sure your shot composure is fine. I always use the rule of thirds and I have the grid on my camera so it can always see and adjust. And if you want to find out more, I'm going to put a link about the rule of 300s, but in short, we find certain things more appealing and the rule of thirds helps us compose that. So before you film something, don't just put up your camera and start rolling. Really make sure that it looks great because that makes it look even better and gives it the professional look afterwards. Now this is super important, but commit to the shot. When you form something you committed in the beginning, you know, I was just filming like like an aside the cameras very briefly, I went by that That's not filming, you know, committing to the shot. You get really bad footage like when you film something, you commit to it fully. And people are going to see you commit to the shot and commit to what you want to film. Now this brings me to the next thing, like if you want to film people like me when I'm not traveling, ask them for permission. If they don't speak your language is point the camera at them and you know, you look at them and smile and kinda Is it okay? And, you know, they give you a sign, they say yes or no, but, you know, ask for the shots as well. Like it's, nothing is more beautiful than a beautiful shot of a street vendor contrast. You see a shot where it's just from the distance and you can't really see the street vendor. And the most important thing which I think sets apart a great video from a good video is shoot moments, not just things. It's boring to just tap a building here, a bench. They're like, It's boring. There's not even movement going on. But if you should moments, you know, a street vendor cooking the food, a street vendor giving out the food. A bird in the park flying the leaves in the tree, tried to shoot moment. And usually these moments encapsulates something. There's a movement going on. So always look for this movement. It's just way more interesting and makes your video way more interesting and something that made a huge difference for my videos. And it's gonna make a huge difference for your videos.
27. Camera Angles: So let's talk about camera angles and camera shots because these make things interesting, they can emphasize certain subject. They can maybe conveyed specific feeling. And so always think about which camera shot, which camera angle you want to use. If it's low, you know, something law might seem more epic. If you come into a city, something from above might give you a bit of overview. Something why'd you might see more if it's more zoomed in, you may be have more detail. So always think about these different angles. Now there's a great article by No Film School and I'm going to link it below, goes into detail. We can read up on all those different angles. You're maybe not going to use all of them immediately, but maybe you are going to be more aware when you watch movies and what different camera angles and shots they use, and how you can convey a certain feeling or emotion. Now one example is what I love is when you come to a new location, nill, you pan and there's movement in there. Because if you just have a scene where there's no movement happening, it makes it more interesting to create movement. You're going to go forward or backward or to the side. So always think about how you can also create movement with those camera angles and camera shots. Now very important, something that makes it really interesting is to create a foreground, a middle ground, and a background, for example, here, which has to meet in the foreground. The background, which is blurry. So you can always look for it. Maybe you can put something in the foreground to give it more depth to make it more interesting. So always also think in foreground, middle ground, and background. It just as this depth to the shot that makes it more cinematic. So please check out this amazing article from No Film School where they go into detail on all those different shots and see what can help you more and how you can convey emotion. For me. That's it with filming. I really just want you to understand the basics. And again, the understanding and really get clear of why you are filming something. Because don't form something that's not going to add any value from something that's interesting from something with movement. Don't just some things. Film moments. I think that's the biggest takeaway.
28. Scenario: Vlog: Now let's briefly talk about different scenarios because depending on what you're filming, this different movements are shots that you're using a lot. For example, with logs, usually have the camera in your hand. You're holding the camera like this, you moving around. It's okay that there's a bit of shake because I mean, come on you moving. Now the best is to use a wide lens for that because if it's true to close, it just doesn't look good. You want to give it a nice land, sea nought if I'm holding it like this, That's perfect. So use a wide lens and it's okay to move around, just make sure that it's not too shaky.
29. Scenario: B-Roll: What is B-roll? Now, a role would be what I'm doing right now. I'm talking, I'm filming, That's the most important thing. But sometimes I put pictures or videos on top of me talking. There'll be B row. So for example, I could be out traveling. I'll be talking to someone. He's explaining to me what we're going to eat. And in the meantime, I'll show the location where we add. I could maybe show the food getting prepared. That's B-roll. It's kinda like the nice shots of what's going on around you. So give the viewers some kind of understanding what's happening. Or you always want B-roll, whether it's something happening in it. Like they gotta be some movement. If you filming a building, then, you know, you gotta move. You're going to pan from left to right. You're going to come close or go wide. Or what I love is to get some movement. You have somebody chopping up something. You have a person smiling. There's something happening in the shot that makes B-roll so much more interesting as well. Get different angles of the same shot. For example, you'd be out again in the street market and backup, you get your street vendor, they selling the coconut. First you get a wide shot of the location. Then you come in on the person, maybe, you know, chopping off the things around the coconut, then you get a close shut up of the coconut, all the fine details. So it just adds different depth if you get different shots and it's better than G naught, just have a shot of this street vendor to vendor, focus in on things and show the same thing from different angles. And always make sure that you get enough B-Roll. Make sure you fill more than you actually think you need. Believe me in the end, you might say I need more B-roll here or I'm not going to use this shot. I'm going to use another one. I always regret having not film more. Make sure you get enough and make sure you get so much that you don't have to worry about it afterwards.
30. Scenario: Travel & Landscapes: Now next scenario is traveling landscape. You're out, you're filming something. Maybe you're in the market in Bangkok, or maybe you high up in the mountains in Nepal and filming a monastery. So how can you make that interesting? Well, first of all, think about it. The viewer just sees a picture, but if you add sound that just gives it so more depth, so make sure you maybe film different things where sound is involved. You can film the bells and the mountains, or if you're in the market and backup your film, the sounds of the street vendors. Maybe someone is cutting something and it's cool to fill all these different examples because it gives a depth. And it's really nice for the view of it. All those sounds he can dive in. It's also changed. He's like, Oh, what is this? What is that? It just keeps it interesting. Also, remember you are using all your senses when you're out there traveling, but people who just see a video, they just see it and hear. So when you're eating something, when you smelling something, explain it individually. It just gives it again more depth. People can really feel it. They can use their other senses or they can not use it, but they understand it better. You know, if I tell you, oh, and then I bit in this citrus lemon, it was so bidder, you can, you can taste the lemon with me, you know, and as you can see it and maybe here the squish, it just makes it so much better. So always explained as well how you feel and what you seeing, how it smells. It creates another depth when you're filming landscape or when you're filming your travel experiences.
31. Scenario: Interviews: Now sometimes you might want to interview people. Now you can choose to just put up the camera and just keep it rolling. You know, the viewer sees you asking the question and then here's a response. But I personally think it's more professional images, sounds and looks cooler if you just see and hear the person talking. So you can make sure and ask the person when you do the interview to always repeat the question. And also to ask specific questions that might help you in getting interesting answers because you don't just want a generic answer. You want, you want to understand how the person is feeling, right? Remember, you want to build up some emotion. So here's some possible questions you could ask. You can always ask, where are we right now and why is this important? Tell me about dot-dot-dot. Talk me through dot-dot-dot. What's happening here? And one of my favorites, How are you feeling, how you feeling about this street market losing its importance? How you feeling about this dish? It just again goes away from this more generic question to a more intimate question which just makes this interview way more interesting. So one of my absolute favorite questions.
32. Lighting: Let's talk a bit about lighting and I'm not gonna go into depth too much. Yeah, I'm going to include a free tutorial if you want to find out more. But I want you to understand that lighting is important. So always make sure that your subject would be taught before it is properly lit. So in order to make sure that you have enough, you can position yourself close to a window. For example, me here. I have a big window here, and then I have a light here. Now, look, if I turn this off, you'll see it gets more dark. This is just better. It just add some depth to my face and I don't have it right in front of me. Usually attractive position of the bit from the side. So there is some shadow on my side again, is to contrast working together. A lot of times people also have a backlight. So you have kinda like this three lights system. One like here, one light here but not so strong. And then a light in the background. Now I just have this small one, so it's not the best, but you get the idea. Now when I'm not traveling a carrier and light and make sure that everything is perfect and it doesn't have to be that. But just make sure in think about is this properly lit. Check on your camera usually can see on the meter if something is overexposed or underexposed and that it's nice to look at it.
33. Exercise 3: Hello, right? That's the end of filming like a professional. And at the end of this section, I want to do another exercise. And I want you to think about how you've been filming in the past. And again, I want you to look at your old videos, but take the past five and analyze it and look into how did you film things that you just from things or did you film moments? And was it a good composition? What were some other tips here that you heard that you didn't use? And then I also want you to take your favorite creators, just take three and look at their past two videos and see how did they film it. How did they do the composition? How did they do the camera movements? And what you can learn from there. What was something that you found interesting in the way they did it?
34. The Purpose of Editing: I'll chase. So you've got an awesome idea. You thought about how this idea could be put into a video, how it could go viral. You have an idea about the thumbnail, the title, you actually already filled everything. You have everything in front of you. Now it's time for the edit. So how can we make this footage into a killer video? They often say that the movie is made into Edit and I would partially agree with it. I mean, that's where all the magic happens, right? You put everything together. And if you quite good in that, then you can make a good video. If you have at footage, it won't make the video good. So that's why I always say be good and filming your stuff. Keep that in mind. That's very important. Like you need good footage or the best you could get because you cannot save everything in post, but there's some tips and tricks. Now the most important thing I want to focus on first is the purpose of the edit. And that's very important because if you have an idea in mind of how your movie's going to look like, then you can adjust that and influence it with the edit. Now the editor is super powerful because you can influence the viewer, like you can set different moods through music. And different music will affect different moods. You can choose what you show and don't show, which also will have an effect. And you decide on the story of how the movie is going to turn out. Now the most important thing when it comes to editing is not some transitions are certain tricks that these are all nice, but these are not the most important thing. The most important thing is really to become clear on the purpose and the purpose of your video is, and we established that to make it nice for the view. This is very important because we usually tend to edit our footage and we want to keep everything because we put a lot of effort in it, right? So we might keep a lot of unimportant things and this is super, super important. Always have the view in mind. Your purpose of editing is to make a great video that can go viral, that stands out, that gives certain values, gives value to the viewer and always have that in mind. Like you might want to see yourself on the screen for longer, but if it doesn't serve a purpose for the edit, cut it up. So that's the most important thing. Always, always edit for the view. Now one more thing before we start, there's a lot of tutorials out there that cover editing in depth. You can learn all the different things in the editing softwares. And you know, this one editing software might do it different than another one. So I'm not gonna go into specifics of like how do you cut two clips and Final Cut Pro versus Premiere Pro. What I really want to focus on is little things that make a big impact on your video. So we're going to focus on a few specific things, but a set, I'm going to leave links down below with free tutorials that you can watch that really helped me if you want to learn the basics.
35. Music: Let's get a bit more specific. Yeah, let's talk about music because that's a huge part of the edit. Now look at these clips. They're the same clips, but depending on the type of music you put on top of it, it has a different effect. Now can you tell how you feel different watching the same clip? And that's what I mean. Editing is very powerful if you do it in the right way and you can really influence the mood of the viewer. And that's essentially what you want. You want to influence the viewer by these little nuances that you throw at him that he might not even notice. And a big part of that is the music. So always have that in mind. I do believe that music can make or break a video, and I've seen that so many times. Like, let's take the travel YouTubers, you know, I've seen amazing footage, so great. And then they put this classic lifestyle travel YouTuber ish, eat on and like, Hey, this is all awesome. For me. It kinda destroys the video. Like I just feel super detached from it. Doesn't, doesn't, doesn't know. Now again, you might be different and that's the beauty of it. Like you have to be happy with the music you choose, and that's your thing, like, God forbid, even if I say different, you gotta do. What do you think is right? But just keep in mind, music is super powerful. Before I give you some specifics of where to look for it, legal aspects and then some technical points, how loud it should be in your edit. Let's first talk about the purpose again of music. And music is supposed to help your movie. Most of the times, I personally think that it's better to have the music in the background so the view doesn't even realize it's there, but it's still influences them unconsciously. The, I've heard the statistic that people can recognize a song in under two seconds. So think about it, that's very, very fast and our brain can acknowledge and understand music very fast. So I always think about when I listen to a piece of music like what does it remind me of? Like, what's the feeling that's coming up? Because a lot of time, you know, people maybe feel the same. It, this could be a song, it's a bit more sad song. It's really upbeat, happy, and energetic. So I'm always thinking about, you know, before I use a song and thinking what kind of feeling do I want to evoke? What's fitting? And then I'm like, Okay, now listen to songs and really listen for the first few seconds. I'm like, What am I feeling initially? What is that feeling of getting? And that gives me a good idea of effects should use that song or not. Now, I noticed with the great YouTubers, the overly amazing and successful YouTubers and also like TV shows and successful craters on Netflix, they use music in the most powerful way, but it's never in your face. And I've said this before, but I think it's very important to say this again. Music shouldn't be too loud. It's too distracting, like it should be in the background. It should be riding along, but it should never really be in the face of the view. Viewer is constantly aware of the music and it's like screaming and his face. Then I personally think it's too loud and it's kind of overtaking the video. Always make sure the music is floating along in the background, suggesting a certain mood, but never in the face. Now what do I mean within the phase? Now let's take me talking right now. You know, this could be music in the background, just very shallow, very quiet, nothing too much. She barely even here, but if you know, if you listen closely, you notice it's there. And that's very important, like the voice or whatever is happening in the foreground is always the important part. Music should never overtake it. Voice, somebody speaking in the camera and music playing The voice is always priority. So let's talk about some specifics numbers. What does it mean? What's to load, what's too quiet? Well, in your editing software, you can usually see how loud something is and that's measured in decibel. And you can see it for example here in Final Cut. Yeah, meters on the side. It's the same in Adobe Pro or any other editing software. Now, I usually tend to go for my background music between minus 40 and minus 30 decibel. Sometimes you can go higher depending on the mood, but usually I try to leave it between those two. Now the overall output should be between minus 12 and minus dx. That should be like the average, which gives you a good idea also for voice over, which should also be between minus 12 and minus six. So always strive between these two parameters. If it's too loud, then the audio is going to be clipping, which means, you know, if it's above 0 and same if it's too quiet. So I mean, see what makes the most sense for you when you like, but these are like the numbers I've heard that other YouTubers usually use. Minus 12 to minus six is the best. And as my recommendation, so now that we've talked about how loud music should be, let's speak about where do you actually find it? And there's different ways, like YouTube has a free audio library where you can look up things. There is songs that are available for free. I use Epidemic Sound and I'm going to give you guys the link, the documents where you can try it out for 30 days. And Epidemic Sound is pretty much a library of a lot of songs collected, but not only songs, but also soundtracks. For example, you need a car driving by. They have it. You need a forest, they have it. And this is also what a lot of the big YouTubers use, or the big Netflix creators, they use Epidemic Sound or similar libraries like artless. There's always a 30 day trial. You can use a service, see if it makes sense, and then see if that's something for you. Now, why is it so important? Well, in Epidemic sound, I can search not only by genre, I can also search by mood. And that's very interesting because if I have a certain idea about like, I want this to be dreaming, mysterious, I can look for it. If you want something to be a bit more scary and I can look for that. If I want something sad, I can look for sets. So it's very easy to find songs specific for the motion you want to convey. Now the last thing I want to talk about is not using music at all. See what I did there. I specifically left out the music which kinda make you pay even more focused on what I was saying. So a lot of times not using music is the best option you have. Maybe you really want the viewer to feel what's going on around you and you wanted to hear everything and music would be disturbing. So you just leave it out. Or you want to emphasis something and you just the music out when I was playing before. So there's also a lot of ways not to use music, which oftentimes is the best option you have. So always have that in mind. Music can be super powerful, but a lot of times it's used too much, too loud and the ROM type of music. And it doesn't convey the emotion that you want to convey, like never just slap on any type of music.
36. Sounddesign: Now there's one thing when it comes to editing that makes a video super professional. And that's sound design. Sound design is so, so powerful and can really take the viewer kinda into the video. Watch this video. Isn't that sounds really cool and you cannot feel like you're right there. It just like it tickles more of your senses like you've literally in a way right there. And that is super, super powerful. So pay attention to that also when you watch other YouTube videos because good degrade YouTubers, They all do that, but not only on YouTube, in the movies, on TV, they all use sound design. And when it's used in the right way, it can be so powerful because it really pulls you in. Now what exactly is sound design? Well, if you have footage, you might want to add some sounds that you didn't record on the spot. For example, you have a drone flying over forest and you didn't really have the forest sounds. So it would just be like this. But if you add the force sound afterwards, maybe some wind, it could be like this. Just sounds really nice, right? It just sounds natural. The best sound design is the sound design that you don't even notice. Now, want you to watch a movie and I really want you to watch out for sound design. Like really listen, like if somebody comes in, the doors are always creaking, the floor is always, especially when it has to be super quiet. You can hear the breath of the person. Maybe there's an owl and the distance and the Crickets are always chirping in movies during the night. Have you noticed that sound design? You consciously never noticed. It's unconsciously and it is pulls you in. So always make sure if you do sound design to do It's subtle, like it shouldn't be too loud, it should never be in the face of the view. It would always be very subtle in the background. Also minus 42, minus 25, something like that. And that's ballpark figure, depending on the situation, makes it super powerful and makes the viewer really immersed in the viewing experience. Now let's talk about not so obvious sounds. For example, this. Now I'm sure you've heard about it when you've watched YouTube videos a lot of times between transitions, you have this whoosh sound, and that's also sound design. Different sounds, sounds you can use our risers, drones and atmospheres. Transition. So whooshes then hits and ambiance like when forest water we've talked about the obvious ones. If I would have to choose, I would always choose sound design over music. It just adds a different layer to the video. It just feels more natural. And if you combine it with the right music, it can be really, really, really powerful. So play around the next time and really use sound design because it can be so powerful and can be another reason why viewers are really drawn to your videos and just stick on the screen and just keep on watching because they're also listening in on all those beautiful images you give to them.
37. Color Grading: Calibrating can be a topic that can be overwhelming. And it was definitely for me, I in the beginning filmed everything in the law, which is a very flat picture profile. So I had to do calibrating afterwards and it was very intensive. And it took a lot of time. So I always believe, especially for YouTube, you should be able to do something as fast as possible. So the video should look nice, but it shouldn't be over time consuming, especially if you want to kick out one or several videos a week. You just don't have the time for it, but you can make your videos look nice. Now let's, for example, take the normal look this had when I found that this is straight out of camera. And now it's with the color grade applied. Can you see the difference? The colors are just a bit more vibrant. I'm a bit sharper, It's just, it looks nicer. And that's the whole goal of calibrating. It should look nice. So what are a few points you should look for? Contrast is super important. That means how dark something is versus how wide something is. And you can adjust this in the sliders in every editing program. I'm going to show it to you here in Final Cut Pro, I usually do it. The first thing I always do is add an adjustment layer. Never ever put the effects onto your footage directly because if you don't like something, I could technically just deleted and it will be gone. So always do that because you never affect the footage that's lame below. So let's put that back there and let's minimize this. And with this, we can start working also add the adjustment layer. This is our footage itself, the flowers. And you see it's very flat. There's not a lot of contrast. So usually what I do is in final cut, I work with the wheels, the curves. So let's start working on this. But before I do that, I want to open up my workspace and look at the color and effects. This gives me all the screens that I need to understand for looking at my colors. And let's keep this very basic. But pretty much what I always look at is this one up here where I can see the wave forms. And usually what's good if it's between 0, everything above a 100 means it's overexposed. Meaning it is too little, too light. Let me show that. Like this. See it's above a 100, it's too light. Let's go back. If it's below 0, that means it's too dark. So I always have that between 0 and 100. If you're shooting in LOC, you have to do that yourself. If you don't shoot in log, it's usually between those two. So that's just makes it more efficient. The first thing I do is always a love to take down the midtones a bit. This just gives it a nice little contrast. It's preference again, you can play around. The midtones are just pulled from here a little bit down so it doesn't affect the 0 and the a 100 just gives it a bit more contrast and even adds has effect that adds a bit of color it looks like through that contrast. Again, preference, I like to do that. Then I come to the curves. But the curves, the first one, you can play a bit more with the contrast. Left is the blacks, right is the highlights. And if he in the middle of estimate tons. So wherever I am on the curve, I can take this point and I can pull this down here. It's affecting more of the dark parts. Up here it's affecting more lighter parts that can make it more exposed or more underexposed. And what I love to do is give it a very drastic curve, kinda like this. Again, this is total preference, just a style I like. And we can see before, after just more contrast the more moody. Again, whatever you like. Now let's add some color because it's still a bit dull. So I do that here with the general slider. And I'll take this up kinda like here, and it's a bit too dark. So let's take the midtones a bit up again, and that's already looking better. So again, you can play around, find your style before, after. And if we look at the overall before after, looks way nicer and better and just gives it this, this nice color that's popping. And without, without a lot of work. Now if I'm done and I like my style, I could take the adjustment layer and I could just pull it along all the other parts. Now, again here I already have another adjustment layer with my adjustments of the color. But I could take this, I could just drag it along all my click. This makes it faster to edit all the different videos. And just Indiana could have this adjustment layer, put the style on the, drag it along, see if it might need some minor adjustments here and there. Besides add leave it and just have it like that. It's always have a mind, consciousness, a very important thing because it makes the picture more beautiful in essence, you know, if there's more contrast, it's nicer to look. Now the second thing I do is I add a bit of color because it still looks a bit flat. So if I add a bit of color, it just looks nice and don't overdo it like a fossil seen. And I've done it myself. I've done videos were totally over did it. And I just looks weird if there's too much pop into colors. If it's just like natural screaming in your face, unless that's the style you want to go for. But yeah, usually have it subtle, but clearly and easily biggest point when it comes to color correcting the skin tones. This was huge for me. I noticed that my videos looked substantially better when my skin tones were, right if they look natural. So let's take, for example, this, it's a bit more washed out the skin tones. I mean, it's nice, but compared to this, the skin tones are just more natural the more popping, it's just right there. So always see if you can adjust the skin tones so they look natural. Now for the skin tone, Let's take this example. It already looks nice. I added some contrast with the midtones are added saturation. I added a nice curve. This one is a bit more flat because I don't want to be too I don't want it to be too contrasty and looks fine, right? Well, we can add one minor adjustment and that's if we add another color wheel. And we take a mask, a mask, and we select the skin color. We hold, pushed and we select the skin color roughly here. This is now just affecting the skin color. So if I put this up, It's getting very saturated or if it were pull it down, it will get very desaturated that specific color. Now, what I love to do is again, I take the mid-tones down a bit and then I add a minor orange, very subtle minor orange tint. And if we now click on and off, you can tell that it's just, the skin color looks again, more vibrant. It just looks a bit better, it just pops out more. So this is another quick example of how you can adjust the skin colors. You again can put it in a separate adjustment layer or in the one before. You can drag it across all your clips. And there you have it very fast, very easily. You've done color grading for your clips. And also if you film with the same settings on your camera, you can take the same settings from the one clip to the next clip or from one project to the next project. So always, always focused on your skin tones first, it's gonna make a huge difference when it comes to the color grading and is always the most important if you skin tones look weird, that's the first thing that people are going to notice and it's going to look bad. So just in a nutshell, and again, I'm going to leave more links down below if you want to go more in depth into the whole color grading scheme, but always make sure to have good skin tones and have a nice contrast. Because that really makes your videos stand out, really makes them pop on. And it's nicer to look at. And if it's nice to look that then people usually stick around longer.
38. How to 'Wow' the Viewer: Now here are some strategies, what I use and what I've seen other YouTubers used to really keep people more engaged and hopefully they can help you as well. And one of them is really to have a fast pace beginning. We already talked about the intro and how important it is, but really make that also a priority in your editing. The first 15 to 30 seconds, our key and have fast cuts. Really don't show things too long. Don't explain things too long. Keep it going. So the viewer is really pulled in. At least I know is that it's really working for me. That's so important. First thirty-seconds to have fast cuts. So usually what I have is I don't have clips longer than 2.5th to 1.52 seconds unless something specific is happening that I really want to show, you know, like me wrestling with the Turkish guy. But even that too long can get boring. So really make sure in the beginning to have fast cuts also would I noticed that people love to see faces and who's talking. So, so if you explain something, maybe quickly show your head, then you can put some other B-roll on top of it. Now one thing to make it interesting in the editing is to add suspense. So for example, in the story, you need to be in Paris at a specific time and you need to take a bus. So you could show the scene where you go to the bus driver and as the bus Will, we be able to make it there. And then you see the bus driver, he starts to talk. And then you do a cut and you go somewhere else. So the viewers, like, what did you see? Will they make it? So again, that makes it interesting and it wouldn't be that interesting. For example, if you would have seen the scene where the buster or says, yes, we will make it because the whole time the view is going to be wondering, will then make it what's going on. So you can leave these little nuggets throughout the video and then cut away from it or just leave you hanging a bit. Kinda like cliffhanger is in the show were really, people are asking what's happening next. And so, so important to make it interesting is to keep yourself in check, like you're the one editing, but you also film that you're the one in front of the video. Of course you want to see yourself. Of course you enjoy seeing yourself. But maybe that's not so enjoyable for the viewer all the time. So make sure to keep yourself in check and always ask yourself, is this helping progressing the story and keeping it interesting?
39. Best Practices: Now editing is a BCE by itself and everybody after wildfire winds their own way of doing it. So there's no right or wrong. Now, one mistake I made is to store all my footage on the computer, which resulted in my computer being super slow because it was full of video footage. It resulted in not having enough space because I wanted to add more and more footage. And in the end it was like there's no space. So I had to delete some footage. So the better way is to stored on an external drive and then hook it up with your computer. Now, in most of the editing programs, it's going to ask you if you should store it again on the computer or if it should keep the file where it said I always keep it in place. I don't want it again on my computer. I wanted stored on the hardware. I always have to plug it in. Yeah. Okay. That's a drawback, but it's just easier. I can leave all the footage there and it doesn't clutter in my computer. So I advise you always do that. Otherwise, it's going to be a big mass. Everybody has their own way of storing footage. I usually do it by year, month. And then occasions are really know what's happening. And then also a store my footage, for example, when I was in Turkey, I had footage from just the city, Ankara. I had footage from the first kebab place, from the second couple place. So they're always stored according to where worse and I immediately know what's going on. I take these files and import them, Final Cut, and then I immediately can look at the footage I need and I exactly know all I want to have the scene with the first kebab place. I go to the folder where the first place, easy-peasy, I can just find my footage very fast. Color grading, we talked about it and usually it just focus on three things. That if my footage was underexposed or overexposed, meaning if it's too dark or too bright, usually I make sure when I film thinks that everything is right and if you set up your camera correctly, this shouldn't be an issue. And then I add the contrast and the vibrance, the color. Now, I never, never, never. And I really urge you not to do this, apply those settings directly on the footage. I always have an adjustment layer, which is just a layer on top of my footage. And then apply those effects there. If I'm unhappy or if I need to change something, I can just delete this layer and apply the new effect with a new adjustment layer. If I put it in the footage, it's going to be a huge mass because you don't know what you did is going to be hard to track it back. It's just don't do it. Always work with adjustment layers. If you use effects on your footage, especially the color grade when working with adjustment layers, It's usually also very fast because it can just have one adjustment layer. I put my effect in for the color grade. And then I just pull this adjustment layer along the whole clip and then it applies it to all the clips. Now, sometimes you need to readjust it, but usually it works fine with most of my clips. So it's very fast. Instead of looking at every single clip, I just have this adjustment layer and drag it along and it is applied to all the other clips. Now yes, I could get better effects, you know, like it's tiny effect, this better contrast in this one scene. And then I can adjust it for this other one. But I'm looking for efficiency time. And I still believe it looks better than without the effect. And a lot of people won't even notice that I did this one tiny effect that costs me a lot of time, especially in the beginning, would spend a whole day just color grading. I mean, nobody got time for that. Now let's talk about sound. I also edit the sound. For example, when I have a voice over or FFA dialogue with me speaking, I apply the effect compressor and Final Cut Pro has it Premier Pro and most of the editing softwares to have a compressor. A compressor makes the quiet sounds louder and louder sounds and more quiet. So it's all kinda on the same level, just makes it sound better. For example, this is me talking without a compressor, and this is me now talking with their compressor. So always use it for most of the clips where there's a lot of talking. I also noticed that this helps distinguish the voices better from the music. Now one final caveat. Sometimes you have noise in the video. You have this annoying, the background buzz. So you can edit the noise, or if you really need that, it will affect your voice or whatever sound you have a little bit, but it takes away this annoying buzz. So that could be an option. I sometimes use that, not a lot. Mostly it's just a compressor. And last but not least, I use new adjustment layer. I'm going to sharpen up the image. An example of this would be without charm. This would be with sharpen, no effect. It's subtle, but it's noticeable, just makes the footage more crisp, just looks nicer.
40. Exercise 4: Now you've heard a lot about the use of music sound design and how to have certain editing techniques to make it more interesting. So for this exercise, again, want you to look at the past five videos. You produce and really look at them and say, could have used better music, could have used sound design, could have used better sound design, and could have had different cuts and techniques to make it more interesting. So look at your videos and write down what things you could have done better.
41. Key Metrics to watch: So we finally finished editing the video. You upload it, and that's it, right? Well, not exactly. I really encourage you to look at the data you find in YouTube Studio because there's so much things you can learn from there which help you for the future videos and really make more viral videos, more videos that are more successful. In essence, you can really understand why some videos perform better than others and how you can improve the metrics we in the beginning set like CTR and retention rate, how you can increase those. So let's take a deep dive into YouTube Studio. Youtube Studio gives you a lot of information and it can be overwhelming. So I always say start with the basic one, CTR and retention rate. Now, YouTube is going to give you the CTR for every day and that's fantastic. The second you upload it, you can see the CTR. And when you adjust certain things like you just title or the thumbnail, you can see what type of effect that has. For example, I uploaded a video about Iran and the picture wasn't that great. So after I think three month, I changed the picture and the title. And look what happened. Huge spike, it went up and has gotten several more views because of that sense. Then with watch time, you can really see how long people watch a video. You can see all your videos listed and then you can rank it. I want to see the video with the highest watch time first. Now a lot of times that's going to be the video which has the longest duration. But maybe other videos perform better. So you can look at it like Okay, why do people watch this video longer? Same with CTR. It have the list in front of you. Then rank it and you can see which one has the highest CTR. Why is it so you can look at the views, which video has the highest views, and you can again have your list of all your videos. You rank it and you probably will see that the video that is watched the most is the one that has the highest UTR and the highest retention rate. Now I love YouTube Studio. You can see where's your audience. And so maybe you can say, Hey, I have a lot of years. For me, for example, in the Middle East, I'll maybe make another video about the Middle East. I'll go back to the Middle East because that apparently gets perceived very well. Or you see that most of your viewers are online a specific time during a specific day. So you can choose to upload your videos at that time, during that day because you know, hey, that's where most of them are online. Now play around with it and try to understand your videos and your channel bed or through YouTube Studio. But one thing I really want you to take a look at is in a specific video when you go to the analytics to look at the DIP, YouTube will show you where you lost a lot of your viewers. This is a super powerful because you can specifically see at what points in the video did you lose a lot of yours or maybe they skip the head. And this will give you a hint at what not to do in the future. For example, here for me, I had a huge dip the first 15 to 30 seconds. Why? My intro was just wait too long. What about here? Here at a specific point, they clicked away. What happened? Well, I have this talking section which was too long and it didn't really look nice and sound wasn't really the best. So okay, I need to change that because that's where a lot of people clicked off again and again. You don't want that, that's bad. On the contrary, you can also look at the overall retention rate. And if there's no depth, you know, Hey, I did something right here and you can analyze like okay, why did people stick around? Was it because I had fast cuts? Maybe it was because I was progressing the story forward very fast. And it was really having engaging music, engaging audio, engaging visuals. So look at your videos and really see and understand like, why did it have dips here and what didn't have dibs here.
42. Learn from your Data: Now the most important thing is don't go crazy over your data. I think that's a mistake that every YouTuber makes. We get so Gulf in into like, Oh my God, more people are watching you to her, nobody is watching it and we always check them, the numbers. Did something happen? It will make you crazy. So don't forget why you actually do in this videos, you doing that. Because you have fun, right? Because you enjoy it. I mean, of course would be awesome if you have videos that go viral and a lot of people watch it, but never forget why you're really doing it. And that's because you enjoyed, you have fun doing it. The other thing is we'll come. So don't drive yourself crazy with checking the numbers all the time. Things will not move in the beginning. Most likely, there is going to be a dip after a high period, for example, for me, you know, a lot of things happened. A lot of videos got picked up by the YouTube algorithm and after that it just stopped. And then I was down again. And it's really frustrating and numbers can drive you crazy. Again. It's just numbers. If you do good, consistent, engaging videos with a great story, things will come. Thanks, We'll pick up. Sometimes things will fall down. Don't get crazy about the numbers. Do me a favor. Don't check it all the time. Check it once a week or check it once every month, whatever is best for you, see what you can learn from it, but use it to your advantage. Don't let it slow you down because the worst that could happen is that you get the coached by the numbers and you stopped doing YouTube altogether. And really that would be the worst that could happen. User numbers don't let them use you.
43. Real Tips from famous Creators - Intro: Now let's get onto maybe the most interesting part, the tips and tricks from the best of the best, the experts in the field, the biggest creators on YouTube, but also on TV. How do they do it? Well, how do I know? First of all, when I just had a few subscribers, 20000 roughly, I decided to write those people because I wanted to know how do they do it? What are their tips and tricks? And I'm going to share all their answers with you before we do that, I'm also going to give you my tips and tricks of how I was able to reach these people. Because I'm mainly focused on some big names and TV shows I really like. And maybe, you know, you have some others that you want to reach out to. So you can use my strategies so you can learn from them as well. So what I did is I wrote most of them either via mail. If I could find a male on Facebook, if I could find Facebook or on LinkedIn. And actually LinkedIn work the best for me. Why? Most of these people, they have a LinkedIn and they have the LinkedIn blocks and nobody can message them, but LinkedIn has his LinkedIn premium and you can test it for free for one month. So I just wrote all the people in this one month, get the answer and then I didn't have to pay for it. So actually what did I write? Well, there's a different section in the resources where you have the whole template in a nutshell, this is what I wrote. Hi, so on. So I know you're really busy and that you get a lot of messages, so no offense taken if you cannot apply. Again, just setting, you know, like if they don't apply, it's absolutely fine so they don't have to feel bad, which now takes off all the pressure for them. If you want to reply, awesome, if not pay. I'm cool. Recently I stumbled across your name after watching blah, blah, blah, and I love what you guys did there. I wanted to reach out as my goal is to build up a successful travel YouTube channel currently at 20000 followers. You just stayed why you writing them? And then you get right into the meat, what you want to know from them. Hence, I wondered a, what do you find the most important tip when you edit a season slash episode be, how can you transform a good episode into a great one through editing? Again, I recommend to be very specific with your questions. You know, these people usually don't have a lot of time. And the broader the question, the more difficult it's going to be for them to reply. So I tried to narrow it down as good as possible. So really make it very easy for them to reply because again, that's what you want, right? And even just a little nugget would probably help you out a lot. Asset. I totally understand if you're too busy to respond, but even a one or two line reply would totally make my week here again. Just be chill about if they don't, right, that's totally fine. But if they do, it, totally made you happy. And that's it. Just your name all the best and maybe your YouTube channel. And that's a really fine for me. And I think it works about because you completely say, Hey, no pressure if you can't apply, whatever. Also, what was very important for me. I didn't just write the front face of a TV show or a movie or this YouTube channel and looked at with editors who are the producers because all the big names, they have, editors, producers, managers, and usually those people, they don't really get fan mail or questions from people. So the chance of them are playing is way higher and they also are there and can see all the do's and don'ts and probably better optional, I tried to talk to the editors and the producers. They knew exactly how to produce something. They know it better than the actual talent standing in front of the camera. So hopefully this can help you as well to reach out to your favorite creators and maybe get those little nuggets that will really propel your channel further and make your videos better. That's enough of the backstory and let's get into detail and let's see what those best of the best actually replied to my questions.
44. Tips from: Netflix Street Food: If you haven't seen the show, street food and Netflix, and I really recommend it to you. It's really, really good. We believe in eating. We are moving into the world. In a nutshell, it's about these people, these local people, and a country that make a specific dish. And they had the season about people in Asia. They had one about South America. So for example, in the Philippines episode that happens guy, and he showed his day, his backstory and how he made the food, and what it meant to him, and also what it meant for the community. It's a beautiful show, great stories, touching stories, beautiful, beautiful footage. You just want to bite into the screen because they are the food looks so good. And just amazing audio and a great experience. I love the show because it really pulled me in and you get interested so fast about the people and the food, and you just care about the people and I wanted, how did they do it? So I reached out to the editors and the producers, and this is the answer. Got one of the producers broke me that I have to be very clear on what my goal is. And that's what we always said that right? What do you want to achieve with your YouTube channel? What's your goal? What do you want to achieve? What do you want your viewer to feel? Then he also said it's very important to think about how you can distinguish yourself from other TV shows, from other channels. What's your unique selling point for them? It was telling the story of the food through the story of the people. So when you start watching one of those episodes, it doesn't start out with the food and how it's made. It always starts out with a person who makes the food and about their backstory. And if that's an interesting story, that makes the food also interesting, another producer told me about their way to find talent and interesting things to film. And I thought this was very interesting what they wrote me, they said, always talk to the people, try to talk to as many people as possible. So for me and for them, you know, traveling to say, you can only read this much in the Internet. Try to find people who live there who can give you interesting ideas and look for that, look for those great stories. These are the nuggets that are interesting for the viewer. And they said, once they have interesting stories, they tried to find the best personalities. They find the personalities that touch them in a way because they're touched, then the likelihood that user touched is also very high. So what we can learn from that, whatever you film, just see if you're affected by that, see if you care about it. If you really care about it, it's going to have a huge impact also on the camera and on the viewer. Now there's this one sentence that sums this up and I love it. And it was, we tend to choose whoever has that magic spark and a great story. And that's just, that's just, that's just beautifully said. That's just to find that maybe you can be that spark and a beautiful story. Or if your film, other things, you know, try to find it there. Now also asked, what's the difference between a good episode and a great episode? And the answer was amazing. And the answer was, the difference is how comfortable we can make someone feel in front of the camera. Now for them, they interviewed these people and their shoulder story. And the best is if they are genuine and just authentic and themselves. Remember, we said that before. Now when you're standing in front of the camera, It's important that you feel comfortable. And the more comfortable you feel, the more comfortable the view will feel. So he filmed something else, someone else, whatever, try to get them as comfortable as possible in front of the camera, it will make a huge impact. So how can you do that for me? When I read that, I was like, you know, don't just put the camera in their face. Talk to them first, you know, tell them maybe something about yourself. Least some time from turning the camera on until actually recording, you know, build this connection first because that will make them more comfortable, faster. And why is it important that they are comfortable? Well, when they're comfortable, they share from the heart. And then again, we have a touching story.
45. Tips from: Best Ever Food Review Show: Now let's talk about one of the best shows on YouTube. Best ever food review shoe, amazing, amazing channel with at this time almost 7 million subscribers. And what they do is they show fruit and they present food, but they do it enough. Fantastic, professional way. It's very well produced. It really feels like a TV show. And if you speak to the people working there, you can tell it really is like a TV show. They have a production team of several people, camera man, producer, editors, sound people. It's just, it's big. It's as your first time having any sharp hard one to three. Are you actually did it? No. I'm not going to be bad. Our Japanese cross-country food tour has officially begun all what thought. I was really impressed by the way they do the videos and I wanted to know more. So I wrote some editors and producers. And these are the answers I got that the first thing I was told, but one of the editors was how much time goes into making those videos and how much effort and so many people are involved and that it takes time to build up this. It's, it's trial and error. And this is very important for us because, you know, we don't start at this level, we start at the beginning. So always be aware that it's little steps and you have to try out things which were good for you, which don't work good for you. And it's very good to always remind yourself of that and to hear from those type of people as well that it's a process of trial and error, it will come, but you need to make those mistakes. And one of the big things they said for editing videos is the cooperation of music and sound design. For them, it's very important to have this energetic mood so that people are excited to see the food. And they really tried to do that with the music and the sound design, and they put a lot of focus on that. Now I was really lucky because one of the editors actually looked at one of my videos and gave me some feedback. And if you get one of those people to reply and actually get to look at your stuff. That's amazing. So he gave me some specific points that really helped me out in my video making a big one was that he said to have longer B-roll, to have my camera rolling for longer because, you know, I was cutting off scenes too fast and said, keep it running longer because then you have more footage. And I can tell that you haven't had it running for longer and you would have had better footage here and there. So keep it running longer. You have better footage and then you can show better things and it makes the video more enjoyable. Now another answer that I get to my question of, how do they do things and how to make a good video. Great. They said is to learn from the great, pretty much what we're doing, why we're looking at this and saying, hey, how do they do it? And there's a lot of information out there like this course. And there's more information like interviews, you know, from maybe certain directories you like, certain YouTubers you'd like, Look, look, look around. There's so much, I found podcasts, I found interviews on YouTube. You can collect so much information. So always try to learn and get better. That is such an important mindset and having a great YouTube channel. And it was very grateful that again, they reminded me about that and that this is so important to not forget where we coming from when it comes to editing and how to make a great video. He said, plan and this one we said before, right? We have to plan. We have to make sure how was the video supposed to look like? What's the feeling you want to evoke The story. So don't just start shooting and editing. Become very clear. And they said they spend days on one video and to come up with certain things to really nail before they even start filming, how they want to shoot, edit this video, and then publish it. And that's going to make it so much easier in the editing afterwards as well. The next thing was a bit of a shock to me when I read it, but it's true. You said you can force any feeling on the viewer through the editing. Let's shoot. You have this power. You can force any feeling on the viewer, whatever emotion you want them to feel. You can usually make him feel by music of showing certain things. Just the way you tell the story. Be aware of that, use that strength. Be confident in yourself and in your editing skills. And I love that because we always compare ourselves to others. And he said, Maybe they do that better. They have better transitions, they do this better. But everybody has their own strength. So focus on your editing style. Because if you can make your editing style and your personality come through, through that, then you've one that's the most important. No matter what the other stool you don't have to copy them. You can use their skills or their techniques, but make it uniquely yours. When I asked someone else about what makes a good video grade, they said they exactly asked this question throughout the edit and I thought it was super powerful. Always have this question in mind when you're doing your video, when you shoot in it, when you're thinking about it before and when you're editing. What makes a great and how can I make this right now even better? So it's good to have that in mind because you look at things differently and say, oh, I can improve this, I should change that. Also. He specifically mentioned pacing. Pacing is so important on YouTube because people can't just click off in an instant. So he's always trying to make it interesting and moving along fast and maybe have the interesting parts of the story or a video first. And maybe some slow ones because there's some of these slower, maybe not that interesting parts as well. Then put an interesting ones again. So always be aware of this pacing and always make sure to keep it as good as possible so the viewer doesn't click off. Now last point from this guy was to make it interesting. And that's, that's clear. We all know that. But for them they found food. He said they don't just from one food in one location that turned to go to different locations and try different foods. They're usually three types of foods or more at three different locations. It's just more interesting, you know, again comes back to the pacing. It's just scenery change or this is happening now. It's just refreshing the viewer's mind, just makes it more interesting. So always keep that in mind. How can I make a video really, really interesting? Now last but not least, speaking to one of the producers was really insightful because you can tell how much blood, sweat, and tears go into this channel. And there's a reason why they produced this amazing content. Now I thought this was interesting, he said like they always also look at what's going on on YouTube. There are certain trends. Certain series is like only eating a certain color on eating red for a day. So they tried to adapt that in the videos and just try to see where the market is going or where the trends are going and incorporate that in their style. Just the mindset of being open and always looking for what's out there, trying to learn, even though they like one of the best, maybe the best and biggest travel channel out there is something that I think we all can learn from.
46. Tips from: Parts Unknown: Now let's talk about one of the most successful TV shows, maybe the biggest travel TV show, the best TV show that ever was Entamoeba ordains Parts Unknown. If you don't know what it's about this guy, Anthony Borodin, who was a cook, and then decided to travel and show this on this TV show. So dry, wet and dry, right? He gets to you a bit about five more. Five. Just had this unique perspective about the world. And he showed that in the show. And I think that's also what made it very successful. Was shown on CNN, was huge. And I reached out to one of the edges and asked, what made the show so great? What does he think was that secret sauce? And his answer was frustrating and rewarding at the same time. This is where he wrote to answer the question is tricky because it was so different as far as travel shows. Like it was so driven by Anthony board Danes unique vision. So much of what made the show great came from his perspective and his ideas on how to approach certain areas. So the best episodes were always a ones that he was most passionate about, either because he loved the area or hated it. And that's such a big point. The biggest success with this editor, things who actually worked with those people who worked on the show. The biggest success was this intangible, this unique approach of Anthony Bohdan and his ideas shared through the show. And that's exactly what I want us to do. I want us to find our voice and show our perspective through our videos. Because if we do that and stand here and not being fake and really sharing a part of us in an essence. That's really what connects to people. So frustrating because there is no do this and you will be successful. But in a way it's like Find your thing and tell your stories. And if you really passionate about something, it will show. So I urge you when you go out and what we can learn from parts are known in this editor. Film things you really, really care about and you really want to tell your story and share your story.
47. Tips from: Bizarre Foods: Another show I reached out to as bizarre foods. It's about this guy who travels the world and portrays weird and bizarre foods around the globe. Montevideo, Uruguay, and colorful port city with an unapologetic appetite for beef. It's made in our special wave to do barbecue. And I talked to one of the producers and asked him, how does he find a good story? That's what he said. He said the most important and probably 75 percent of having a good story is a great character who is good in front of the camera, who's authentic and wants to tell his story. So again, for what we heard before, this authenticity or we've been saying throughout this course, really, really make sure to be you and enjoy yourself in front of the camera and find things that you're passionate to tell about. Like one thing he mentioned in his mail to me, he said the worst that could happen is if there's a producer that tries to influence the guy in front of the camera too much and tries to tell the story of the producer. No, he doesn't want them, but he wants his guide to be passionate. Tell his story because that's in the end what you can feel on the screen. And then he gave me a little nugget which is super helpful and hopefully will help you because he's also working on a TV show that also does stuff for YouTube. And he said, I'm going to quote here, my advice is to focus your content on something people are looking for and do an actual searches. That's what we said before, like look for things that make things viral. Because he mentioned, think about what people want to see, not about what you want to show them. And that's so important again, what we said before, and it's good, you know, that these people keep reaffirming it. Be sure to not focus on yourself, but always put yourself in the position of the viewer. What would they want to see? How can you make this interesting for them? How can you help them give value, make you feel an emotion, tell a good story. How can you do that? Think about the viewer.
48. Tips from: Famous Travel Youtubers: When I was doing YouTube for just a few weeks, I was about to go to Pakistan and I happened to meet this guy Jacob, who at the time had 0.5 million subscribers and was one of the biggest travel YouTubers in the world and was also gone to Pakistan. So we decided to go there together. And man, I learned a lot. This guy is like Yoda for me, like he's amazing and he really helped me to push my channel in a certain direction so I could be happy. Human inquiry happen. Well, if I'm being completely honest with you, I Pakistan is probably my a different country or so and I didn't really expect it to be as good as it is. I apply these things and after that it was crazy. I mean, my channel blew up. I got like 4 thousand subscribers in a month just by changing a few things that he told me and I want to share them with you right now. Now the biggest thing he said was like flow. I had to learn this the hard way, but just remember one thing. Nobody gives a shit about you. And it's on so harsh, but it's true. And we've been saying that, think about what the person wants to see, the person who watches your videos. Nobody cares if I pick up a coffee known as sit there and like, oh, I just hit the lottery. Nobody really cares. Now maybe they care, you know, once they know you and they're consumed in your daily reality TV show, YouTube thing. If that's your thing, you know, maybe they care about that then, but usually nobody cares. So focused on the things that the viewer cares, that the viewer wants to see. A love that he said, I need to suck in the beginning. I need to be bad because that's so important to become better. Secondly, beginning, it's okay, you're going to be better. I mean, there's sort so what the others we talked to said, right. So always have that in mind and it's just a, such a huge relief because he showed me his first videos and he's like day are horribly not, they were in the same standard p has now, which is so normal. Also, he mentioned two important things. One was to have every second counts. We said that before, you know, always have this pacing in mind to keep it flowing to not disturb the viewer with anything unnecessary. And the other thing he helped me, which specifically helped me for my trembling, was that nobody really cares about the countries. People want to see experiences. They want to be there with you. They want to have this adventure with you together. So always think about how you can take your people along the ride through the video. Not just tell him about it. Take him with you.
49. Tips from: MrBeast: And the grand finale, last but not least, one of the biggest, maybe the biggest YouTuber on the planet. Mr. B's currently yes, 50 million subscribers. This kid is crazy. He knows what he's doing and not me personally, but I have a friend who talked to him and asked him some questions and gave them some really interesting tips. And I want to share those tips with you because, I mean, 50 million subscribers. That's crazy. Now, Who's Mr. Beach? Mr. Beast is a 22-year-old kid who started with a gaming channel like nine years ago and then build up as channel to this platform where does crazy stunts of giving away 40 cars or giving away an island worth almost a million dollars, stuff like that. Just crazy things. This is $1 million in cash and I'm going to give random people one minute to try to spit all his might almost read about it and it's almost been a minute. Almost got a bad OH, adds. It has been officially a minute. And how did all this craziness start? He got this friend deal and he had $10 thousand and he said, I'm going to give it all away. I'm going to give it to a homeless person. And this gets such huge traction that he kept on doing crazy and crazy videos because he noticed they work. So what did my friend here from Mr. Beast, what were the specific tips? Well, Mr. Beast is very analytical and he said two things. Ctr and watch time kinda what do we sit before? Your CTR has to be high and your wash time has to be high for the YouTube algorithm to pick up your video. Always have that in mind. How can I max out my CTR? How can I maximize my watch time? And this comes back to the things we talked before about good thumbnails, good title, and then make it interesting and have a good story to take the view along so they don't jump off. Now a few specifics that he mentioned is that he always tries to keep his title under 50 characters. Why? Because a lot of people, they're on their phone scrolling, you know, and if it's too long, things are cut-off. And also it's easier when you're just scrolling to read a short title, it just catches your attention faster. So I myself applied this and I can tell it kinda makes a different, you know, short titles, concise titles to the point that kinda seemed perform better. Last thing, Mr. B, as mentioned, was not to put too much text on your thumbnail. Now, if you look at his thumbnail, they're always like very clear. Sometimes are a lot of times division, no text at all. And sometimes there's just a little text. So the thumbnail, as he said, it is not there for the text, that's for the title is therefore protects the thumbnail is easier to have this compelling picture that makes you stop scrolling. And if you have to include text, it should always help. It should spark curiosity. It should never explain something. It should always help to get the person who scrolling we're interested in then read the title.
50. In-depth Analysis of big Creators: When I started my YouTube channel, corona hit and I was forced to go back from Pakistan where it was filming back to Germany. And I spent a whole year every day analyzing YouTube and analyze the YouTubers and loved, I analyzed YouTubers that I didn't love, but that had performing channels. And every look in-depth at those chunks because I wanted to find out what makes them successful. And all those findings, this whole you're finding, I want to share with you now, I took the biggest learnings and the biggest channels are divided into sectors. We're going to go through all of them together. Really going to look into detail what makes channels successful? What did I look for? Well, overall, what are some things that I noticed that were unique that made this channel standout. How did they write their titles? How did they do the thumbnails? How did they do their editing? How fast that they do the editing, what type of music that they use, what type of sound design that they use. And I compile it all into this course, into this section that can hopefully help you. This did a tremendous job for me, took my level, which was here to whack way above. It was incredible. So I hope we can do the same for you. You can also use the same strategies to analyze other channels that maybe weren't analyzed here? No. So you can learn from them. Look at it because you can always learn from it. Youtube is this great space just because someone else did, it doesn't mean you can't do it in fact, because someone else did it. There's a big likelihood that if you do it, you're going to have the same output or you can do it even better and have a bigger output. Learn from the others, learn from you, from your past experience, learn from the rest and YouTube. And that's how you gradually get better and better. So let's get into it. Let's analyze the big ones and see what we can learn from them.
51. Case Study: Buzzfeed Video: Let's talk about BuzzFeed and their YouTube channel, which has about 12 million subscribers now. But this is news media company and they are very successful in producing articles or videos that you just want to click on. The clickbait is very high. I mean, look at those videos. You just, you just want to click on them. And that's meant them super successful. It's always interesting. It has very catchy titles and also produce these little shows within their YouTube ecosystem. And one of them is worth it. We talked about it before, where they compare a cheaper version to a very expensive version. Let's look, for example, at cheap $1 pizza versus $2 thousand pizza. And again, it's such a good title. You have 2000 dollar pizza and you just see the thumbnail and you kinda like intrigued, you want to click on and you kinda wanna like here the story and find out, is this really worth it? So let's look at a video of how BuzzFeed does it. Today. We're eating three different things, three different price points, and we're going to find out which one is the most worth it, at its most worth it. Because how would we want to judge this thing? I think we should give me him. I mean, that's the only way to heat the state right now, the only way but it is a mess. My name is Shirley and I'm the manager Uncle Johnny's Campaign originally the owner as a American diner and a Chinese owner purchased. So one thing I noticed is that it's very well produced. I think we can all agree on that, but the fast-paced, it's very clear, there's very fast shots. And especially when they introducing a new store, you see the store, you hear the music. But it's not enough time between showing the shots and then the actual talking. And when they talked, there's always different shots. And you can see that both of them just having fun, you know, testing this fruit. So for me, a very good example of fast cuts. The music is there, but not too loud. Thing for me was how catchy the tiles are and sometimes a bit crazy, sometimes a bit too cringy, sometimes a bit too much clickbait. But yet again, it pays off. Huge takeaway from BuzzFeed is the catchy titles. Looked at it. Maybe yourself, maybe you can adapt something for your channel. For me, it was always intrigued, always a catch you on, always think about like when I was posting a video, how would Buzzfeed do it? How would they frame it? I think that's a great starting point and really the biggest takeaway I found from them.
52. Case Study: Joe Hattab: All right. Let's look at Joe had up and he is one of my favorite travel YouTubers. The thing is, he doesn't speak English, he speaks Arabic in his videos, and still he is just a joy watching. So think about that. That's crazy. I don't even understand them, but yet I love his videos and I'll watch all of them. So how does he do it? Well, let me show you one of his clips first is known as a mask. She's beautiful to look at it, right? It's amazing. So in a nutshell, he travels to those countries, he has those experiences in. He tells these stories and has videos. But what I think what makes him really stand out is the beautiful footage and the Moody's setting it to just a master of it. He's a master editor. So let's break it down a bit. Like if you look at just this footage and how it looks like, it's very contrast the, you know, the dark parts of very dark, maybe something that's a bit too dark, almost like underexposed. But this is the mood he's gone for. And I always say rather have more contrast and less because it's very appealing for the, for the eye. Also the colors are very well done. It just looks nice. And do you notice a skin tone? It's portrayed very, very well. Now, the camera he's using is a 16 to 35-millimeter. What I'm using as well. But he always has a second person with him. Or if he doesn't have a second person with him, He's a second camera with him with an 85 millimeter lens with a very open aperture, probably something like 1.8. This gives this beautiful shallow depth of field even more like what we're having right now. Because I have 2.8. So it's just beautiful, beautiful to look at. And he's using this shallow depth of field to always make his objects standout. You know, like look at how he's portraying the food or the people. Always are drawn to the people because they just stand out from the background and it just makes it very beautiful to look at. Now what I noticed with him in the beginning, the shots are very fast now I wrote it down. It's between 0.182.24 seconds and the longer ones are 1 second to 1.20 seconds. So very fast in the beginning and usually when he's showing things. So you know, people don't get bored and don't click away. Overall, there's a lot of visual change happening, even when he's just talking or explaining something in the camera. So he's shouting insanely amount of B-roll. So if you wanna go for something that's the same vibe, always make sure you should allot of B-roll, different angles, different lenses, and just get a lot of B-roll because then you can put it on top and you can have these fast visual changes that keeps it entertaining. One thing I notice is that his shots are extremely steady, so he's probably using some sort of stabilization like we did before with a camera strap. And probably he using post civilization. But just notice that says style, but it's incredible, nice to look at and know shakiness thats in any sort of way disturbing. Now I think he's a master when it comes to audio, especially sound design. I mean, let's take a look at this clip again. Histone. There's all these little things you hear in the foreground and background. It's great. The music is never in your face. Usually just use drones and atmospheric sounds to really get a certain feeling across this dreamlike feeling. It's incredible. And then he works a lot with reverb and making sounds muffled almost like it's in the background. So when he shown slow motion shots know the cell, maybe it gets a bit muffled and it just makes everything stand out more. I don't even understand what he's saying, but just the overall experience, I'm just like, wow, I'm drawn into the visuals and the sound. The one thing he's using for shirts, he's using a lot of slow motion, especially when showing people, just gives you again this dream like feeling and makes you feel the emotion and also slows everything down. So if you have the shorter clips, it's better to have so motion because you don't feel there that short. Another genius thing I learned from him that his shots are never static. There's always something happening. There's always movement. So it makes it interesting, even if it's just a drone shot, you always have like a bird flying by or something. He always looks so motion because that's what keeps it interesting. So when you're shooting shoot motion, because it's just so much better than just having a static shot where nothing is really happening. Remember when I said he's a genius when it comes to sound design. He's using a lot of risers and impacts, whooshes, just very subtle, very nice and easy way to draw your view in and just make them more engaged in the video. One last thing I noticed when analyzing him was his thumbnails. They are usually very well done. I know that he does. I'm in Photoshop and the colors are very vibrant. And he doesn't really not do these crazy reaction. Thinks it's more like looking intensely in the camera. Usually, you know, it's his phase until here, or it's a group of people and always showing some sort of interesting thing to always get the people engaged. He uses text, but very small. And usually when he published his videos, he does the title in English and Arabic. Just for the search algorithm, it's better because he knows that a lot of people are searching in Arabic, but a lot more people are searching in an English, even though they may be speaking Arabic. So for him, it's just a better way to get noticed. This guy has been doing YouTube for a while, like four or five years. So you can really tell when you watch this first videos to the last edges, It's a process and I think it's encouraging for us to look at this and see like, well, this is where you started and this is where you can end up at. But once again, huge, huge takeaways that we can learn from this guy that makes our videos and movies and stuff we uploaded on YouTube so much better.
53. Case Study: Best Ever Food Review Show: Best ever food. We show one of the biggest travel YouTube channels in the world with almost 7 million. I reached out to them and I gave you their feedback, what they told me. But let's analyze the videos and really look in depth what they're doing, right, that they have 7 million subscribers. So before we do that, let's check out one of the videos. I don't know how I parlayed this into my mouth. I'm just gonna put it here in front of me. There we go. Now it's printing. Today. We are in hold Shimon city. You'd get his going down a lot of second. Now I love how they do it. It really feels like a TV show, you know, in the beginning, have the introduction. It's very fast-paced and agentic. The music just drowsy right in. And you know, fast cuts, you move along when you see little snippets of what's about to happen and your curiosity spark until you've thrown into the beginning of the video and you just ride along. Now, I'm going to go through some points of what I noticed are big here. One of the big ones is the colors. I mean, look at it. It's beautiful there, just so bright and nice. So I assume that they really know how to use the vibrance and saturation slider. And that's something we really can learn here. It's just nicer to look at. Also notice that the host Sahni always has a co-host, makes it just more interesting. So for this traveling genre, I also as well tried to interact with people, makes it nicer to watch. One thing I noticed and I made this mistake in the beginning. I had someone with me and I would just be looking at the person next to me and I wouldn't really interact with the viewers. It must have felt for the viewer that he just kinda creeping onto people. So when you are doing it with someone else, you know, you talk to the person, but also talk to the camera, get the viewer engaged as well. Talk to them, just makes it nicer to look at. Now let's talk numbers. I analyzed the eclipse and the beginning. The clips are usually Let's look it up. 0.221.20 seconds long, so not that long. And occasionally they along with two to three minutes, if they show an action or sequence, these in-between shots were maybe something interesting has happened, then they are longer, but usually these B-roll shots very shortest, well in the beginning. Now with them the music is always very energetic and engaging in upbeat. There's just a feeling that one and give it a wee exploring food together. Now they use music in a genius way because every time a new segment is starting, they use a new song. So you can do that as well when you're introducing something new, when you go on somewhere else, have a new song playing. That also reminds the viewer, hey, something new is happening. You know, you get the brain and excited. Oh, there's something new I didn't hear before, I didn't see before. It just adds change to the change of scenery as well. Different song. If you go to different places now throughout the videos they usually have music playing. There is the testing of the food. They're sitting in a restaurant. It's usually very quiet, but it's still there. Sometimes they're completely shut it off, maybe for emphasizing a point. But usually it's there. Again to influence the viewer to really have a certain mood when he's watching the video key again. And notice that all of their shots usually have action. And what do I mean? Like, if they show the food, they don't just show the food sitting there. They may go in or zoom out, or you have someone with a fork going in there, they should something happening. Last but not least, this channel was genius in taking the already existing TV travel structure that was out there from troubleshoot and adapting it just here and there, maybe make it more fast-paced for YouTube. So always look around like these guys did and see what maybe TV show to a like what YouTube channel do like, and how can I incorporate that and change it for my specific needs.
54. Case Study: Parts Unknown: Now let's look at one of the most successful travel shows out there. And Tony burdens parts unknown. Now we talked about it before when I reached out to one of the producers what they said. But let's get into it and really analyze how they do it. Now keep in mind, this is a TV show, so it's going to be a bit different. It's maybe a bit slower than what we used to from YouTube. So let's take a look. Spot most efficient, safe, protected control. And what stands out for me the most that this show is about food, even though it's not about food, it just uses food to tell the story of people or the story of a country, of a place through food. And that's a very general way. They found a medium food to tell a story. And this can always be copied when they go to a new place. I can have the unique food to tell the story of this unique place and of the people. Now one thing again I noticed here is that when I have shots, Always film things in action, There's always something moving. It's nevertheless still shop. And the great thing is they always have food, but they talk about different things that are happening. So usually Anthony brain sits down with someone from the place and they talk about what's happening in the city. They also talk about the food, but they go way more in depth in it. And it's a great way to have interviews. You have food, you chatting, something is happening, and then you can always ask about other things. It's, it's just a great way than just a still interview shot where you just ask the person, I think that's very well done here. Now let's talk about numbers. How long are the shots? When I analyze the beginning shots were around 0.20 seconds to a second long, so still also very fast. Now they also had some longer ones, about one to 1 second to 2.30 seconds. And in the middle it were usually about two to three seconds long. So you can tell even though it's a TV show, it's a bit longer, but not that much longer. So you can again tell, even in TV that tried to have pacing to keep it interesting for the view. Now one great thing here is that the music is not overtaking. Usually you hear the sounds of a city or the sounds of nature. So you can always hear the sounds, the sound design, right? So they recorded these sounds and probably added some sounds in post as well. So always have that in mind when you film something, it's better to really, when you film have the sounds in place and then you show them because it kinda makes you feel like you're literally sitting right next to them. Are they having a fruit talking about whatever? And another thing we had before, but when there is a scenery change, the music changes, which again is a reminder for the viewer hate something new, something novel is happening. You should pay attention. This is something new, something interesting. Just again, some really good nuggets that we can take away from the show.
55. Case Study: Simon Reeves: So it's time to look at another TV show. This time, Simon raised documentaries that are shown on BBC. There he travels around and shows different sites. So let's take a look at it. In the far west of Bangladesh, which is a very watery country. One of the best ways of getting around with my boat. Beauty over here. What's going to take us across the country? Muslim Bangladesh is crisscrossed by more than 700 rivers, but its main arteries. Now one thing you'll notice here that clips are usually longer. Now again, this is TV, so we have to be careful here because YouTube is usually more fast-paced. But the thing is, what can we learn from him and from the way he does this TV series that we can adapt because still it's very interesting, right? So you don't want to turn away. And this is what I wrote down, what I learned from him. The clips or longer as we just said. But there's always stuff happening in them. So even some clips or 14 seconds long, he's showing us things, we're discovering things with them. Now the average on this clip seems to be five seconds. Again, it's slower paced, which is absolutely fine. Again, some viewers might even like that more than the fast-paced stuff. But one key thing to remember here as well is that there is oftentimes background music just very subtle. And there's always the sound, the ambient sound of what was recorded when they were shooting clip. So you again, always are pulled in and you have the same effect that you always think you there with them and you always hear and feel everything that's going on. There is never just the clip and just music. It's always the ambient sounds as well. Last but not least, what's very interesting for him. He travels around the world. He wants to show the viewer what he's experiencing, but usually always have someone with him. There's a co-host or someone who he's talking to. It just creates this nice dynamic and it's easier to watch than just him talking to himself was just talking to the camera. So I always like that, that he has someone there and that's something that I thought is very interesting. You know, if you have the opportunity to have someone there as well, it just creates a different dynamic. And on the last note, his footage is always super stable. Now remember he's traveling like of course he has a crew with them, but the footage is always super stable. So if you want to do something similar, make sure your footage is stable because it can be quite disturbing if you want to show the boat and Bangladesh, but there's so much shake going on that you can really focus on what's actually happening in the footage.
56. Case Study: Bizarre Foods: We already talked about bizarre foods by Andrew Zimmerman before. When I told you what one of the editors told me about the process when I've reached out to them. So here's a short sequence from bizarre foods into Ward, old world classics. Get a South American spin. You first feel the crunch of the crust and the many things that tendinous up to be a combination of caffeine and carbs is a national obsession. Now again, this guy travels the world, who shows the world and it's bizarre foods, and that's what he shows in his TV show. Now this show wasn't as super popular in the States. So let's really dive into what makes it so nice to watch. Let's look at the data. And especially in the beginning, you see that it's very fast-paced. There's a lot of fast cuts with upbeat music. And usually I wrote down that the cuts are usually between 0.20 seconds to 1 second long. So not very long. It's just very, very fast. Fast cuts in the beginning showing what's about to happen with little bits and pieces of him just talking now in the scene where it disrupts this fast music and the fast cuts. Very well done here because through this upbeat music, you immediately in this good mood. Again, remember, we can influence the viewer, and that's the idea here. You should have fun watching this show where he's eating weird foods and you should enjoy it. And that's in the end, I think why people tune in. And that's immediately the feeling you get from the second the show starts, the upbeat music, the fast cuts, and just him enjoying what he's doing is key in making this so successful. He does a lot of things that other TV shows do as well. And that's he always find someone to talk to. So it's not too mundane of hemorrhages talking to the camera. So there's always someone with them. And usually these talking bits are about two seconds long, then the angle changes or there's another picture shown. So keep that in mind also, if he's talking to the same person for a longer time, the same view that we're seeing is no longer than two seconds. Usually it changes quite fast and you see the food, you see him from a different angle, just to keep it more interesting for the view. We already mentioned that the music is always quite a bit. It's very fast. Good, good music, good energy that makes you feel good. And every time he's gone somewhere new, it's like a new paragraph starts, a new music starts. So keep that in mind. A lot of TV shows do that just when a new segment starts. It's a new music, it's like a new paragraph. So you, the viewer reminder like hey, something new is happening here.
57. Case Study: Bear Grylls: Let's talk about one of my all-time favorite shows, bear grills. Now it's this guy who was in the military before who now puts himself in dangerous situations like getting lost in the Amazon and then trying to find his way back and showing us the viewer how one can survive and these extreme situations. I was obsessed with this show and looking back on it now it was really well adapted. Now I'm in Indonesia and land ravaged by the tsunami. I'm going to be on a remote island battling against the SASE, doing whatever it takes to find food. So let's talk about how they did. This show starts very, very energetic, fast cuts again and you immediately thrown into action. There's something crazy happening. You see grills doing something crazy and hearing him talk about the problems and how we can survive. So you immediately drawn into the show, you can usually hear the waves of the ocean or the wind. So, you know, there's a lot of ambient sound and the music is always very drastic and energetic. Fast cuts as well in the beginning. Now bear grills as well, the way he speaks, it's always very energetic. He's like, Okay, we're here in the mountains. We gotta do this. And to survive, we have to do this. It can be dangerous. Let's see how we can do. So you kinda, you know, like you feel as energy when you watch him, which helps the viewer understand what's going on and really be again drawn into what Bear girls is doing. Now let's talk about cinematography here, because I noticed that a lot of the shots are usually always with a foreground, a middle ground, and the background. Now what am I talking like? Often he is shot through bush or leaves. So you always have these in the foreground, him and him in the middle ground. And then there's the blurry background. The cinematography is actually quite nice and he always is trying to shoot through things. So that's maybe something that we can incorporate to make the picture that we're trying to frame more nice. If we try to put something in the foreground or the background to kind of give some contrast to the picture. Now another key thing for the show is the music like before something is happening, during something. There's always this music of suspense. You know, there's these risers and these drops and this, this music which is kinda making you hold tens up because you hope that everything goes alright. So they're using music in a very good way to really influence the viewer. So once again, for us, a good example of how the music can influence the viewer and what the job of the editor is or us when we edit the video. And the music is never overtaking, but it's stare at suspense. It just makes you all tense up and hold bear girls gets through, I don't know, the crashing ocean.
58. Case Study: Airrack: Let's talk about one of the biggest YouTubers right now, Eric. It's this dude who just got to 1 million subscribers in what you, he did it in one year. So how exactly did he do it? Well, let's take a look at one of his videos. If you guys remember, I dropped the world's smallest car. So we had the genius idea of delivering the world's largest pizza on the world's smallest car. The only problem was that our biggest competition, big mom and pop pizza, had already done exactly that is what we decided to go to their headquarters to invest. Now this dude is genius and trying to come up with crazy ideas that get a lot of clicks. So if you look at his past videos, they always have these crazy ideas, these crazy thumbnails, these crazy titles where you'd like very intrigued to click on it, which again is a good starting point because if you have people click on it, they watch videos and if they like you videos, they subscribe. The editing style is perfect for the target audience, which is like the teenagers. Very fast-paced, fast cuts, jokes. Just almost too much. I mean, when I wash them, well, what's what's going on here? But it works because it's all those fast cuts that, you know, draw you in and you don't even have a chance to stop and slow down because new stuff is happening all the time makes you stay longer. You watch more good for the algorithm. The video is pushed out more to more people, more people watch it. It's a circle. One thing he does fantastic, maybe better than any other is he really takes his audience series. So it always asks in his comments what he should do next. So for example, he bought this cows from this very famous YouTuber and he asked his audience, what should I do with it? And some said, go skydiving with it, blow it up. So he is very good in asking the audience, like, what do you want to see? You know? And then in the comment section, people can rate and still leave their comments. So he can see these were the favorite comments. People actually like that. Let's think about it. So he's actually outsourcing video idea generation. Amazing. And he does stuff that people want to see and people feel like they're part in the videos. Just a genius strategy to really draw in your community. And also you're always shared his goal of getting to 1 million and he kinda made it like a mission for him and his audience to achieve that. So he really did then, well, you know, it's really pull in the audience and say, Hey, care with me, I have this goal. I want to show you too that it's still possible. I want to show the people that it's still possible to get to 1 million in just one year. And people were like, Yeah man, that's a cool, That's a cooler go. I'll help you do that.
59. Case Study: Netflix Street Food: Netflix street food. We talked about it before. I got many responses from their creators. So let's look a little bit at how they do the editing and maybe a little bit inequity stuff. You bought by p bar by Hugo. Magically moodiness after barbershops and for example, petal. Now this show is amazing in just having these longer shots where you're just here, ambient sounds and you kinda wondering what's going on. It kinda makes you slow down. You know, it's not very fast-paced, but it's still very nice to look at. Like the cinematography is beautiful, that they use very wide lenses, probably aperture of 1.21.8 to get this really nice shots with a blurry background and just have beautiful cinematography with nice contrast. So they got that spot on. But also what I love the most about the show is the music they use. Music is very subtle. You know, it's very almost in the background and there's always these ambient sounds that you hear and that they worked with a lot, you know, chopping off the food or just in the morning, the scooters gone by. Very, very nicely done. And something we can learn from it doesn't always have to be fast. Sometimes you need the room to breathe and just take the ambient sounds in. Very, very nice. Use kudos, Netflix, street food, a little bit.
60. Case Study: Mark Rober: Let's talk about one of the most successful channels on YouTube and maybe one of the biggest signer it's on YouTube. Mark Robo was an engineer at nasa. And then these funny and weird experiments and things he billed at home. You put them on YouTube. And here we go. He now has millions of subscribers and this is a bird feeder and everything to my left is my attempt at making a squirrel proof. If they want the bird seed, they will first need to pass through what is basically an, a part and enjoy your obstacle course for squirrels, this course is extremely challenging. It is not for the timid of heart. Now, why does this work? Well, first of all, he is a pretty nice guy. It's nice to watch him, You know, you I mean, if I would talk to him somewhere, I'd be like, Man, that's a cool guy. I enjoyed talking to you. So he's interesting, He's fun, he seems very general, but his content, it's also extremely, extremely bingeing and interesting. Um, I didn't want to build the biggest Nerf gun. I mean, I do. So let's talk first about some numbers. He has very high click-through rates. Now I can tell because the title and the thumbnail, it's just so great. You know, they always have something intriguing. You really want to click on that. So he is thinking about that first and he's thinking how can I present that in the best way? And I look at this thumbnail where he's like, can shark smell blood and he's in the water with his finger bleeding and a shark is coming. Now, did that actually happen? I doubt it, but it's just a stone and that makes you really stop scrolling. You read the title and the like. Even if you don't know, I mean, like I want to know like Canada, this is crazy like that does happen. This structure of his videos in the beginning, there's always a hook. He's about to say what's going to happen or he's showing what's about to happen. But before the actual thing happening, he cuts away. This kinda leaves you with this feeling of, I really want to know and really immediately draws you into the video. Then he gives you a context and a setup in the sense like what is happening, why, and how, what's happening. Very well done in, threw out his videos. Now he's trying very hard to not have any dull moments, which is very important, right? Because we're editing for the viewer. We want him to stay there as long as possible. So nodal moments trying to keep it as engaging as possible. And then in the end there's the big reward, the thing you therefore, which is a great structure because people want to watch till the end. You know, they stick through because they want to see what's really happening in the end. Now let's look at his titles. Titles are genius. They usually under 50 characters long and they always say what's going to happen. You know, they don't promise something. They usually say This is what I did. Also his thumbnails, they don't feel too professional. It's like this homemade feeling, which is this styling kinda gives this like almost amateur look where you're like, Oh man, yeah, somebody really kinda experienced it, you know, because it's, it's like it's almost like it's a screenshot from, from the, from the camcorder. And not surprised that this guy so successful, He's just nice, you know, he's smiling all the time. He's telling jokes. He tells it in a funny way. Any just does interesting stuff that really interest him. And that also interests us. Great strategy.
61. Case Study: Casey Neistat: Let's talk about the godfather of logging on YouTube. Casey, nice that I mean, he has about 12 million subscribers right now. And if you are on YouTube, I'm sure you've heard about Casey. Nice day. Today's Ask your day. I'm not I'm not worrying this. But today, he's a genius in how we approach the blogging and we definitely can learn a lot from him. But the biggest takeaway when watching his videos is there's always a store. And he keeps mentioning that always story is king story comes first because story always wins. Know it might not look like it when you watch these videos because you just follow him throughout his day. But there's always this goal of this thing that's above all, his videos is story that follows through. So you know, there's usually a beginning, there's an issue with something he lost as drawn. A middleware is trying to get it, and then he finally got it, Everything got resolved. Everything is fine. Really look out for storing because Casey does it in such a general way and you can tell that this is really key and what made them so successful story this King, think about story first. Now one thing I love about cases, how he shows promise, for example, when he gets from one place to another, you know, you just see these very fast chalks and you hear the sound of him opening the door, him running down the stairs, him on a skateboard, and then you know, where he's at. So it's a nice way to show how time is progressing, either through time lapses with what she does as well, or through this fast-paced combination of different shots where you can hear the sound and religious lead, move. A completely immersed in the experience. Now when it comes to music, this guy used to edit every day, so his editing had to be as fast as possible. What I noticed is that usually use one song throughout most of the vlog. You would have it in the beginning and then, you know, it would show up whenever he needed music. But most of the time he didn't rely on music because another layer of editing. So he usually worked a lot with the ambient sound, so stuff that's happening around them. Now this is of course, is up to everyone now this system, it just also makes it feel more homemade. Kinda what he was going for. If it would have looked to professional, you kinda wouldn't have had this personal touch, which was one of the recipes that made his vlog really successful.
62. Case Study: MrBeast: Mr. Beast is one of the biggest YouTubers on this planet with over 50 million subscribers. I mean, this kid is a genius and we briefly talked about him before when I shared his tips that he gave to my friend. But let's take a look at this video next. We're not at a store, were actually outside. This is MIT. I met, we have lined up for days, come to the drone shots. So here's the deal. Two football fields away as a six-figure Lamborghini. Okay, so basically we know they always stored very fast. He's almost scream, but some people don't like that. Some people are really drawn into it. Again, That's his style. This target audience I would also say is like, you know, the younger generation, the teenagers. But it works. Why does it work? Because it's very fast-paced. And he always starts with like, This is what I'm doing. This is about to happen. And it's always these crazy sensory like Whoa, did he really do that? And the most important thing we can learn from him is how fast he starts in the videos. There's not a lot of time left. You really starts right from the get-go, you know, 10, 15 seconds to introduce the video and boom, we're starting. So really don't waste a lot of time, go right into it. Especially when you're trying to reach an audience that has formal and wants to check this. And that is here and their clicks on this and that very fast. You have to get to the point very fast to really make them follow your stuff. Last thing that I think we can take away from Mr. basis to think bigger. He's always trying to think Bailey, or what's something that nobody's ever done that I could do? What's a crazy thing that seems too crazy to achieve.
63. Case Study: Peter McKinnon: Now Peter McKinnon, if you don't know him, is a very famous YouTuber out of Canada with a very unique personality. What's up, everybody? Peter McKinnon hearing today? We're talking about slow motion and more importantly, how to fake it up YouTube. Yeah, that's, he always does an access thing. People love it, people hate it. But again, he's very unique, he's very authentic and I think that's one thing we can learn from him. He just has fun in front of the camera and just shows his character. And that's really connected to people. Now what made this guy really successful and what brought him to 1 million subscribers in just nine months was that he provided value. Now this guy was a photographer slash filmmaker, so really knew what he was doing and he wanted to provide value to the viewers. So he gave him tips of how they can take better pictures for Instagram. Little hacks of how they make their photos Better. Little hacks here, how to make cooler movies. And that really stuck. These were short bits and pieces, little, little movies two minutes here, four minutes there. And that really helped because people clicked on it because people wanted to know he provided value. And there was super successful because people were like, Hey, I like this guy, he's giving me cool information, good information. I want to watch it and I want to find out more. So his videos got pushed out to a lot of people because a lot of people clicked on it. They provide a value, you know, people watched it and then subscribe because you're like, man, this is good. I want to hear the next steps. What we can learn from Peter is to provide value and build our movies in the best way so we can provide value to the viewer, because that's really what makes them watch throughout the movie and make some subscribe to our channel. Now I gotta say it here. He's also famous for his slow motion and people love it. It's really nice. He was one of the first ones to really incorporate that in his movies. And it just looks beautiful. Now once again, it has to fit to the video. But I think slow motion is a great way of kinda get this mystical look of something and kinda change perspective as well. Like, you know, you're talking about something and suddenly show these slow motion shots of your surrounding. And when it's fitting, you can just show it in a random clip. Then it's really nice. It's a nice change and it's just really nice to watch these slow motion shots.
64. Case Study: Kara and Nate: When it comes to famous YouTubers that travel, you have to talk about Cara and Nate. These two started 2016 and have since then taken on YouTube with over 2 million subscribers. And one of the most expensive hotel room and all of us, right? Are you ready for this? So they have a great mix of this homemade and professional look. They've log, which kinda gives us personal touch, but they provide good value and what you can see in places and what you can do. And the biggest thing I think they do is that they're just some panic and nice to watch and you have fun watching them. You can see that they are having fun. Now, a big takeaway here is I watched some of the first videos and you can really tell the difference. And entertainment. Now, figure out how to get to our Airbnb. Again. There they just seem so energetic in front of the camera. They don't seem so nice to watch. He almost wonder if they are enjoying what they're doing. And that's again, you can really tell how people feel in front of the camera. So try to enjoy what you do. It tried to do things that you like. And of course you can share also things that you don't like, but it has to be authentic. It always has to be authentic. You know, these are your real emotions. That's fine. But overall, I think a great success of care and aid. It's just they're friendly approach, they're friendly nature and just their joy of being at talking to the camera, taking us along, and just denote providing us with giggles.
65. Case Study: Yes Theory: I love the guys from Yes Theory. What do they do? Well, let's take a look. A moral wanted to take that philosophy to the extreme by living 48 hours with absolutely nothing in the streets of Los Angeles. All he'd have is a small camera and some pepper spray for safety. But other than that, he's completely on his own. He had they do these crazy stunts like bungee jumping with Will Smith or asking billionaires if they want to share some donuts with just these, these funny real ideas that generate clicks because you kinda are interested in them. But I think that unique selling point We'll make some really successful is that these guys want to do good. Their concept is to say yes to life. That's why it's Yes Theory. And that's where they do these crazy stones because they're like, Hey, I want to show the world. We want to show the world what's possible and what you can, and what can happen if you say yes. And they want to provide this idea of saying yes and doing things and trying out because cool things can happen from them. And they really want to spread this positivity and this believing in yourself. And that comes through in the video and people really connect with it. I mean, that's a great cause, right? So we can learn from that to think about what is our mission and what is something that people can connect about our videos, about our topics, about our thoughts of what a standing front of the camera. So really thinking about that because people love positivity, people love to cheer for something. And that's really what Yes Theory did in a fantastic way. Now, they are not filmed in a very professional way. You know, it still comes across as amateur from time to time. But the cost is just so worth watching it that it's just overshadowing everything. Think about your cause and make people really connect and feel what you're feeling for your content.
66. Case Study: Vox: Remember your history class when you just feel really bored about whatever happened back in the past. Well, Vox is fantastic and presenting things that happen, that are happening like current events in a very good way, very engaging way. Now they become experts. And After Effects, these crazy affects how the enemy, the videos, I mean, check it. A Middle East is one of the most complex regions in the world, currently there for failing states. And three wars with major powers increasingly taking opposite sides. It's just really, really nice to watch and you're learning on the go. So how did they do it? What can we learn from them? Even boring things can be very interesting if they are presented in an interesting way. And one way is through animation or stuff happening. Instead of just one person talking about it and just shown one or two pictures, you can really show different things with animation. So that's your thing and you think that could help your channel look into aftereffects because that's a really powerful tool to make things more clear, to explain things. And really again, draw the viewer in and really have amino on your lips listening to you while watching me crazy animation about the context. Very, very well done. And something we can totally learn from and use to our advantage.
67. How to keep succeeding: Congratulations, you made it through the course. I'm really proud of you. I know it takes time and effort to really dig deep and tried to learn and try to advance and this whole YouTube thing in general, it just takes so much time and effort. I know. So I'm really, really proud for you to try to stick through and doing this together with me and trying to learn and trying to get better than a 100 percent sure that these tips will help you and make you a better YouTuber. So try to apply them. Tried to really learn, maybe from time to time, look at the footage, should really remind yourself of what's important. What should I look out for to make a successful video? Now I can promise you that in a week you're going to have a 100 more subscribers or 1000 marks fibers. So a 100 thousand more subscribers. I can tell you when one of your videos is going to go viral. But what I can tell you is that if you keep putting in the effort, if you keep using the strategies we came up with, then you will be successful. Because there might be this video idea that you had that you think is really great and you put all this time and effort in and then nothing happens. And that's really frustrating. I've been there, you know, it's still like this, like I think about it so much I put something out and then nothing, so much effort from nothing. But it's a marathon, not a sprint. Things will happen. So keep on pushing, keep on doing it. I believe in you and confident and I can't wait to see your content on YouTube. Youtube is such a cool platform and then you have the guts to put yourself out there and you want to get better. That's already, you already won. So where to continue from here? Keep pushing, keep learning. If you do that, then you will succeed. Remember everybody started at 1. Look at the YouTube is here. Maya watch their videos, the first ones to upload it and you'll see they sucked and look where they had no, You can be exactly like that. And hey, if there is something that you didn't like about this course or you like, let me know. I mean, write me a mail. I'm always interested to hear from you. You know, we, this is a dialogue I want to hear from you to tell me your experiences. What really helped you, what didn't help you? What do you want to hear more? What's something that I can help you out now? Maybe like, let me know. I believe in you, we all in this together keep crushing it. I am so proud of you until soon.
Flo Müller, NatGeo Author | Youtuber
