Transcripts
1. Introduction: This is the second class within my YouTube ro map to success. If you haven't watched
the first class yet, which is this one right
now on the screen. Make sure you go ahead
and watch that first, and then come back
to this module, where we're now going to
talk about how you can create content with a purpose. Now, this goes beyond
just nihing down, like all of the other
growth Gurus talk about and making stuff for a niche
being known for something. It's actually understanding why your viewers are watching the
videos in the first place. Then also, how you can create a content calendar around this. So every single upload
actually builds momentum to the end goal of building a large channel.
You're not just random videos. You actually have almost
a quality control process as to what videos are worthy of making and not
worthy of making. So you don't waste
your time creating something that only
gets 03000 views, and that could have been dedicated something
that could have got 200,000 views as an example.
2. Why is this important?: Most important
aspects of running a YouTube channel is
having a defined purpose behind the content and the reason why you are
actually making that video. Unfortunately,
because YouTube is inherently a creative
industry and business, a little bit like music, it attracts a lot
of creative people. And naturally, creative people are not equipped with
the skill set or the knowledge to run something efficiently and correctly
like a business. So they only make things
that they want to make, or they make things
that they think will be a good idea because that is their unique skill set.
That's what they are good at. They're good at creating movies and doing all the filming and the scripting and making this
incredible piece of art, which is the same with music. You're all these people that
are great at writing songs, producing music, mixing music. But fundamentally, an artist is usually 90% of them are useless at doing any
form of business, which is why they
never make any money, and they're completely broke. And most YouTubers, they may
have 1 million followers, but then the bets might
scrape 40 50 grand a year. They go to have a regular
job, working someway, because they don't have
to monetize what they've created properly because
they're just a creative person. And that means a lot of
the creative people, they start a YouTube channel. It's all about them and
their creative outlet rather the consumer or the customer that's actually
going to watch these videos. Be a misconception is, yes, you're a YouTuber, and Oh, I make these videos to do
all these cool things. But fundamentally, you're
actually a media company. Once you get a bit of momentum, and you actually start
to create proper videos, your whole purpose
as a YouTube bit is to inform and educate people, help them with a
buying decision, help them with a skill set, or even entertain them, just like a TV or movie
that you would watch, the movie industry,
the media industry, create those TV series, those Netflix shows,
those Disney plus shows that you sit and watch
at home for entertainment, just like a YouTube video is, it a bit of a pastime, or the other side of YouTube, which is the informative
tutorial stuff. So you have to, from the off, have a degree of discipline to the content calendar and the video ideas that
you come up with that actually drives the channel forward in that direction of actually assisting with
that goal of being useful on the platform
rather than just, you know, self facilitating some form of almost
creative ego. Like, I'm going to do what I want to do because
it's a piece of art. Unfortunately, the
YouTube algorithm isn't going to judge
it off of that. It needs to judge it based
off of certain statistics and certain things based
off the video to actually present it to
human beings to watch it. Otherwise, just
going to waste years and years and years
messing around. This is why you often
see The story arc of most YouTubers is this. Oh, I started off
playing video games, and I used to make
videos as a hobby. I alwaally like making
videos as a hobby. And then suddenly out of
nowhere, it just took off. And then, you know, I suddenly
was making loads of money. So I quit my job and I
became a full time creator. And then I got,
they got burnt out, as well, usually, at
some point, four, five years in,
they get burnt out because they never put
purpose behind the content. They started off as a hobbyist. They were just doing
YouTube for fun. Tube suddenly out of nowhere, luckily got some traffic
because they were making great content
because they were putting their passion
into creating it. But it took maybe four
or five years for that to happen rather than
12 to 18 months. And then suddenly they go, Oh, I can make 100 grand,
you're doing this. It's better than working as a
middle manager of 40 grand. So then they quit the job, and then they have too much
pressure on themselves, because they don't
have any systems, because they never
had any purpose in the first place
to that content. It was just a creative outlet
that they enjoyed making. And it was a hobby. Then
that hobby became a job. And then a few years later, that's why you see most of
these Tubes end up quitting or going back to their
job because they then couldn't handle
the pressure of actually now being
a media company because they never realized
that there's a difference between a hobby and
running a media company. You've got a lifestyle business. Then suddenly, now you've got a serious thing that needs
scale, that needs staff. It needs systems in place,
it needs workflows. It needs your
footage management. You can no longer just go, I'm going to make
one video a week, and this is really fun because it's their escapism
from their work. Now this is their 2477
days a week primary focus.
3. My Old Content Calendar: Explain this concept further of having content
with a purpose, I'm going to show you my very first content calendar
that I used to create inside of Google sheets for my first YouTube channel, which was my music one. Now, currently, I do use Notion, which we'll share later on my new more modern workflow that's a little
bit more advanced because I can share the
document much easier with editors and different staff
members if required to. But this is a very basic way of getting it set up
in like a spreadsheet. So this is the way
I used to structure my content calendar.
When I only had on channel. It's very
easy to do this. The main reason why
we use notion now is because we have so many
different channels. So you can see here
inside of notion, we've got multiple
different tabs for each channel
that we're running. And then we have
obviously short, long formats going
live on each channel. Because if we had this old way that I'll explain in a minute, we'd have multiple blocks
all over the place. Sometimes we'll
blow daily videos on all of the channels. So just little too messy. But here
we have in the basics of it. It's essentially like
a school calendar that you used to get at school, like your little weekly planner with all of your lessons on. So you got Monday all the
way through to Sunday, and then we block it
out from when I was actually going to
upload the videos. So my main upload schedule, I was quite
disciplined with this. When I first started
off on YouTube, from the off, I always had
like an upload schedule. Originally, it was
like two videos a week when I started in sort
of December 2019. But then I upped it
throughout 20202021, where I was doing
three videos a week, sometimes obviously daily
videos a week because I was you, capitalizing on lockdown
at that sort of time. So three videos a week
was my main goal in 2021. And I even used
to do this inside of the description
of all of my videos. Throughout 2021, I had like an upload goal where I wanted
to do three videos a week, which is obviously
156 videos a year, and I was tracking it inside of every single video upload, just to almost keep myself accountable in front
of everybody. Now, I don't think anybody really cared if we're brutally honest, no one probably even knew what this meant
within my audience. But it just helped me
keep track of things from a motivation perspective because every week I could
go right 33 videos, then 34, 35, 36. And I think in the end, we
ended up being like 161 or 64, we just slightly over exceeded. But it allowed me to mentally
see we were making progress across the period of year
and then I could just track that every time
I uploaded a video. Nice and easy. It took me a a couple of
seconds to update that. Nice. So that's what I was
doing throughout this period. And this was the content
calendar that I was following in order to
basically achieve this. So I had my three videos a
week, and I spaced them out. I was Tuesday
Thursday. Saturday, I color coded this in a manner that made sense
during this period. So purple was product reviews. Silver was unboxing videos. I had this little series
called out of the box, so I would unbox things. And then these little
pinky red ones here were like news videos. So when stuff got announced
like leaks and rumors, I would just dive straight in
on the trend and go ahead. And, you know, record
some videos on that. These purple ones here were courses when those
were dropping. These dark blue ones were
classes dropping on Skillshare, for example, because I was doing a lot of skill share
stuff during this period. And then these red ones
were YouTube shorts. So YouTube shorts
literally launched around this period here in 2021. It was like a brand new
feature, so I tried these out obviously on my music channel first before we then even had tech channel. Now,
what I also used to do was these yellow
ones here as well, these orange and
yellow like tutorials, like how to set things up. Yellow was a comparison video. So it's all coming back to be. So I had things color coded. I always like to
color code things you always do this way
to revise at school. So just allow me to almost visually see when
I looked at it, if we were doing too many of
the same style of videos. So you could go, Okay,
there's way too many, you know, tutorials
happening at the moment. Maybe we need to bang in a
product review to break it up. So I quite like this
color coding method because it allowed
me to see what category each video was, and if we were doing
too many of them, it was very very neat. To the left hand side of this, I also had obviously all of the dates for each of the
weeks that was going down. But I also had key dates that were happening
within the world. So NAM show is like a big show for where they announced all the
new music equipment. So that was a key date. So this is why we did a
lot of new stuff. Then just daft things
like Valentine's Day, just see what's going
on in the world. It also helps you understand
if the views were down for some reason because
people are obviously busy. During this thing, we
did a little cover that was like a White Snake
love song type thing, just to sort of
tie in with that. And then, you know, Spring, Easter holidays,
summer holidays. Obviously, I launched
my tech channel here just so I knew things
like mental health week, because some of these
social media platforms, plus they're
absolutely everywhere. So if you could
capitalize on that, maybe it could be opportunity
to get on the home page. Then again, tech channel
hit 1,000 subscribers here, so we initially
launched it here, then it hit 1,000 subCs. You can see how fast we
got that monetized within about six weeks
of it going live. And then again, we
got things like Tetoent all the new
products launched and get announced like iPhones and MAC books and Max and so on. When we're doing a
lot of apple stuff. Then this was just some
stuff for me to be aware of Black Friday,
Christmas week, some cost drops that we did in some products
that we were arriving, but unfortunately got delayed. They didn't show up back here. Then obviously, again,
sales lead up to sales, key dates that we track. And I still do this to this day. I track it even more extreme. So I track things
like summer holidays, half term when the kids
have just one week off, when they have exams, when they have exams finishing, when Easter, and then
Christmas Valentine's Day. But then also things
like Black Friday, Cyber Monday, Amazon Prime Day. There's so many other
things that I track now. Then I keep an eye on what's
happening views wise, even things like Valentine's
Day and Mother's Day, just the views dropping
or Father's Day. Just different things
that happened. I remember when the Queen
passed away in the UK. Oh, my word, the views
fell off a cliff Mt. We went from, I think it
was 600,000 views a day, and it went down to, like, 200,000 like that within like a 24 hour period because all of YouTube
was just the Queen, Queen, Queen, Queen,
Queen, and it was such a global news thing. It wasn't just the UK. It was worldwide
international news. So the whole world wanted
to know about the Queen, what was happening
with the Queen, what happens next with the King. So no one cared about
technology during this period. Our channel, absolutely, about 20:10 percent of the views that it normally
would be getting, or because of a global event
that we had no control over. You know, such a huge event
that impacted that thing. Same as well, when
lockdown happened, a lot of people with
technology channels blew up during that era, because people were
spending their furlough and all their extra free money they were getting on, you know, TVs, consoles, PCs, so they could play
with their friends online. There was a big boom in
technology, webcams, how to use Zoom, best
laptops for working at home, best monitors for
working at home, desk setups were huge
during that period, how to build a desk set up, because people were
working from home. Unfortunately didn't have a technology channel
during this period. I was still messing about
that music channel. So we didn't quite have the same impact that we
could have during lockdown, a little increase like
five 10%, nothing crazy. People were still
learning little hobbies and skills like guitar, but not to the degree of
where the whole world needed a desk set up in a webcam
and lights and cameras. So there was a huge
opportunity there because of a global event
that impacted that. And this all leads into a
concept that is supply demand, which I'll explain
in the next video, where a lot of people over
post and they don't understand the basic business principles
of supply demand and how those actually apply to a
virtual business like YouTube. No Gus ever talked about
this concept before. I will. So that's the example of our old content calendar. No I would highly recommend actually doing this if
you're a beginner because it keeps you accountable to the purpose and the
content you're doing. And it gives you the
opportunity to plan ahead, so you can sit down
with a completely blank canvas and then go right. We're going to make this
video, this video, this video, and then you can almost
batch film as well, so you can have a
good chunk of work. Padded out here,
thought through, and then also
interlink them all. You can have, for example, here, we've got the course
launched on that Friday. And then, of course,
the next day, we dropped the full
product review about the exact product that had
just launched in that course, so we could coincide the
launch, and we go, Oh, by the way, the full guides available now we go through
every single setting, and that's why I am, you know, valid for giving you the tips in this video because I've went
through the entire manual. You can watch the
course. Same here again, we had another video
the following week that was linked to the
launch of this course. Five reasons why you should buy this Boss loop station,
this guitar pedal. It all makes things just be
a little bit more structured rather than shotgun approach and scatter gun where you're just
randomly uploading things. Fortunately, a lot
of YouTubers do. They just create random
videos one pops off. Then because they didn't almost manufacture the
success of that video. They then chase the
virality of that, and that's why they
become all burnt out, and they give up because
they can't figure out why. Whereas, if you actually
have a structure behind each video and almost a
formula that you follow and then you tweak and change
that formula over time based off of the data in
your YouTube analytics, you can then craft a
recipe that's replicable. And then if a video goes on and does half 1
million million views, you know why that happened because you
can look back and over, what did we do slightly
different with that one? Okay, let's try and
recreate that again. I've done this multiple
times with this exact video here. So some of the most popular
videos on my main channel, followed the exact same recipe. I bought the coolest xbox
accessories ever made. 2.5 million views.
Look at the thumbnail. We then take the
exact same thumbnail, exact same title, exact
same video structure. I bought the coolest
playstation accessories ever made 1 million
views in seven months. This is going to do the
exact same performance. We ended it with Nintendo
accessories, which did okay. Slightly not my audience,
but still did right. 200,000 views in five
months. It'll simmer awa. I'll definitely get
1 million views that during its life
span based off of how it gets traction YouTube
search, for example. Right, there's a key
example of how we had a defined recipe
and strategy and structure to create
that style of video. We purchased 27 accessories
in the Xbox one. That video worked.
So we went ahead and did the exact same thing
with the Playsation one. I went ahead and
purchased 27 accessories, structured it in the same way, made the video a similar length, just a couple of minutes
longer on this one, to just see if that made any impact, more
watch time on it. And then we used the
analytic and data from the first pilot test with the Xbox accessories to make a better version of the
Playstation accessories, which is getting
more traction in its first seven months
than the other video at Because we intentionally had purpose behind why we
made the first video, and then we could copy
paste, copy paste copy paste and do it two, three,
four, five times, then obviously make loads of money off of those videos being successful rather than having one video do 1 million views, then the next one
does 5,000, 10,000, 100,000, 200,000, and then
just sitting there being absolutely confused and have no idea why things are
popping off like they are.
4. Content Buckets: I'm going to break down a
content strategy that's used by some of the largest
YouTubers in the world. This is exactly what Mr. Beast does, and it's
called content buckets. Essentially, what a
content bucket is, It's creating proven formulas to your titles and thumbnails
based off of past videos that you've created to ensure
and guarantee a degree of success to the content that you are about to produce
film and up load. Now, essentially, a
content bucket is an old fashioned marketing term of creating pillars
of content within a marketing strategy
that all funnel back over to the ultimate goal that the brand wants to achieve. So these are all the different
content pillars that link back to the brands key
messaging to sell products, to build a brand, to make a difference,
to raise awareness. Whatever the goal and
purposes of that campaign, these are the supporting
elements behind that that's being used in marketing since
the dawn of time. But obviously, this time,
we're going to apply it to our YouTube growth strategy of trying to gain views
on our videos. That's why content
buckets are going to support our end goal of
our marketing campaign, which is attention and views. Now, examples of content
buckets that you'll have seen on YouTube, Mr.
Bes, for example, the will be things like $1
versus $1,000,000 dollar, you know, Lamborghini or
car or hotel room or boats. Yeah, I think he
has one that's like $1 boat versus
$1,000,000,000 boat. He does things like
that. Things like, would you rather have X, and then he'll have a
comparison of something. Another one is like cheapest
versus most expensive that some tech people use as a whole range of
them. Another one Mr. Beast uses is I survived
X for 48 hours, or I did something
for 72 hours or $10,000 challenge or $100,000. He has these different buckets. You just scroll
through his channel, and you'll see him repeating the exact same title structures. And all he does is
replace one word, whether that be I survived on an island I survived FBI agent. He'll just change out whatever
that X terminology is. And we do the exact same
on my technology channel. And some of our content
buckets that we've tried in the past include
things such as, I bought. And that'll be the coolest, the most expensive,
the cheapest, the smallest, the largest. I built, which is
usually great for our technology desk
setups or computers, so it I built the largest
gaming PC in the world, or I built the
cheapest gaming PC, or I built my dream
gaming setup, or I built the perfect
gaming setup for $400, $800. Then you tweak the
content bucket to appeal to the desired customer that
you want to watch that. A someone on a budget, A E, someone who has lots of
money, most expensive. And so on. Same as well, I tried is one
that we use a lot. I tried X product for 72 hours. I tried to fly an airplane,
blah blah, blah, blah. I tried to train like
an F one driver. Et cetera, some different videos that we made on my channel. And one of the other
content buckets that I first discovered
in the early days of my YouTube growth before
I really understood what content buckets were
was C X replace X? This was one that
I used extensively as I was just learning
how to grow on YouTube and realized
that you could make the same video
multiple different times, but just change out
different words. So I did this first with Can an Xbox Series S
replace a gaming PC, that Oh I did like 600, 800,000 views or
something crazy. And like a month when I was a tiny channel I was like, Whoa. So then I did C A Playstation
replace a gaming PC? And so on. I did
other things like Can an iPad, replace a laptop. So it's just the
exact same title, C x replace x? And then you just
switch out the x terms with whatever you
wanted it to be. Same as well, if you used Mr. Beats content buckets in the past when I
was trying things. So instead of doing a
comparison video that was like X box versus Playstation,
which should you buy? I was doing comparison
videos like, would you rather have an X
box or a Playstation five? So it was that Mr. Beasts, content bucket
where he was doing, would you rather have a
Lamborghini or $100,000 or something bizarre like that was the video that
I'd seen that. So I'd applied his content
bucket to a tech review, but tried to make
the tech review more interesting by
sparking of a bit of, like, would you rather have
this or this rather than, you know, these are the
two X boxes, which one? Should you sort of buy? Another common content
bocket that we use a lot is ten things. This can be used in a whole
multitude of different ways. Ten things you need to know. Ten things to do when
you first get X product. Ten things you didn't
know about this, ten things to change on this. It works very well
on technology for tip based videos because you can list ten different
tips and tricks, shortcut, softwares, ten
things you need on your iPad, ten things you need
on your X box, ten things you need
to play right now. And then you can just switch out those listical content within that video with lots of different topics and just use that exact same content budget. So the way we've used
this multiple times is ten things to do when
you first get an X box. That did, like 1.5
million views Long play. Then I did the exact same video a year later, but
ten things to do When you get a new
Playstation five, and that did a 400 half 1 million view something
like in a couple of months. And then we've just literally filmed one a couple
of weeks ago. Ten things to do when
you get a new gaming PC, so that'll go live when I feel the timing is right
for that video to drop. So we just used that
content bucket three times. And just switched
out the word from Xbox Playstation gaming PC. Exact same premise, exact same proven model, exact same video. Other time we did this was with my coolest Xbox
accessories video. So I bought the coolest
Xbox accessories ever made. My most successful
video ever done. I then took the exact
same thumbnail, the exact same title, switched out the Xbox logo for a Playstation logo and changed Xbox for Playstation
and the title. Used the exact same
content pocket, did 1 million views again. So we used that
content pucket that was proven with a title and even just reused the
thumbnail because it was a proven recipe,
didn't change it. Successful video job done. We then did it again a
third time with Nintendo. I bought the coolest Nintendo
accessories ever made. That one also did very well
quarter million views. Very good consider and I'd never done Nintendo videos until
we dropped that one. I think I've done
one Nintendo video. So, again, I didn't have much
authority on that topic, and also it's a slightly
different type of gamer to hand held gamer versus
a console gamer that watches my
expos and play ss. But it still did well
and performed to the best of its
ability because it was a proven content bucket from past data and past
successes on the channel. Plus, it was also a proven
thumbnail that goes in combination with
that content bucket, so it was a perfect
storm for success. A huge problem that
you have to avoid as a YouTube is not having
enough content buckets. I see this across the board
are millions of channels, well, not millions,
but you get my point. Most YouTubers don't have enough variety in
their content buckets, so they rely solely on
one pillar of content, and they just keep
making the same video, the same video, the same
video, and they wonder why. Nothing really changes. So a great example of this is in the PC space that I'm in. There'll be people that all
they do is build gaming PCs. They'll do three videos a week
just building gaming PCs. Best budget $100 PC, best PC for $100 with
N Video graphic card. It just the same old,
same, old same old. I don't know how they're
not sick of building PCs. They must build like ten PCs a week to batch
all this content. But all they do is
build the same PC. They have the same thumbnail, and it isn't even a
proven thumbnail. Like I've just shown
you a thumbnail that pulls 1 million
views guaranteed. It's just a thumbnail that'll
pull them 20 30,000 views, and they'll just crank
out three videos a week, building PCs at
different price ranges. And that's great if that's
what they want to do, but they're relying too much
on one pillar of content, which means their
content stagnates. The channel is boring, but also it doesn't
allow that channel to reach the wider potential
audience that's there that then increases their
market value because they are attracting so many
different eyeballs onto the types of videos
that they're doing. So all they'll do is
just that one pillar, and they'll just labor it, labor it labor labor labor it, and they'll just use
it for years and years and I've been doing
you for like eight years, just doing the same
thing, same thing. It's almost a definition
of insanity is to say. They don't realize
nothing's changing. It's very important to have multiple different skews
to the content pillars. So one, it's interesting
for you as a creator, so you're making different
styles of content. It's also good for
your presenting skills to jump between different types. So, for example,
for me, 1 minute, I'll be a tech reviewer,
reviewing a product critically. Then I'll be doing a tips video, so I'll be an educator about
how to use the product, completely different
style of presenting different pacing to the content. And then I might do a fun video and more exploring
with the technology. I'll be traveling
with the technology. We might be testing
latest games. It's more casual, so I need to be funnier
in that content. So it pushes me as a
presenter to develop different traits and skill sets with how I become
perceived on the camera. Same as well with this class that you're
watching right now, I am now in educator
instructor mode, completely different style of presenting and all of the
other things that I make, and then same as well,
I do the music content. So my style of
presenting is different on there for the age
group that watches it. So it's important to have these. So you are constantly
evolving and improving as a presenter,
because eventually, you can slot into
different roles, even in the future
on other channels, opportunities you
don't even know might come into fruition. Right now, you just focus
on becoming a YouTuber. So this is very important because it lets you test out
different types of content, understand how to make
different types of content. The data gathered
from that content, so the profitability
of each content. Each piece of the content, have different ad rates on them. To go, Okay, Tips videos to make more money than these
review videos or vice versa, or these types of videos, make more money, eventhough
they get les views. But so you can make a strategy that's informed from that perspective because
the end of the day, y, you're a YouTuber, but you have to run it like a business, if you want to scale it, have editors and actually
do this full time. You have to make
certain decisions with the content and drop
buckets on and off. So we have lots of different
buckets that we test. I've just shown you six of them there that we use extensively. We're always testing
new buckets as well, always trying out new things. And we're also dropping
old buckets off, like, we don't use this
replacement for ages. I haven't used that far. I'd say six or eight months, because I already
feel like it's as effective as it was
a year or two ago. We're still using
things like I tried. I built ten things
we use all the time, and I bought I use all the time.
5. My NEW Notion Workflow: Can move on to the process of creating some YouTube videos. Before we start scripting out our first video and we breaking
down that entire process, I want to show you
my new workflow. So we've already explored my past workflow when it came to these Google sheet documents that I used when I
just had one channel, and all I needed to do
was just come up with video ideas and figure out when we were
going to post them. But now as the channel
has gotten more complicated, We now use notion. Now notion is an incredible
productivity software. It's free. This is free. I've never paid a
single penny to notion. There is some monthly
subscriptions that give you more
advanced features. But to be truthful, I've never really
required these. I can share this document with up to five
different people, so I can share it with
the most relevant people, and that's pretty much
all I need to do. This is the entire
dashboard that we used throughout 2022 and 2023. Only downside of notion is, as it does get a little larger, it does take a long
time to load in. So we have new documents
now for every single, you know, calendar year. Was, prior to this,
we had, like, two years worth of content
in just one document, which meant as you got
further down the list, it just took ages to load in
the more relevant things. But I like the layout
that we've got here. So this is a completely custom template that I've designed. So we've got the batch number, batch one, which usually coincide with week
one of the year. If it was a brand
new calendar year, obviously 52 batches in a year, we usually don't post for, like, maybe the last
part of Christmas, maybe strip it
back, so we usually do like 50 to 51 batches. And then the editors
can have a break. So we've got the batch number here that split it
off into the weeks. And then inside of this, there's then the
video title idea. So we've got every
single video listed. Then inside of here is a
container, you can open up, and then inside of
this container, it will present you with
the actual YouTube script. So you can see, or then
load in the script. This is a very simple one, which has the four point
bullet point list, and I just obviously
free fload it. But with the more
complicated ones like this I felt pain in R, this video has good, maybe four or 5 million views,
quite popular this one. Have full on scripts that
we go ahead and read from. This controller is a
great example here. This controller is
used by hackers. The exact script that we would use for that little
32nd shot is inside of here. Then of course, if it's
a long format video, then inside of that is the full on script for
the long format. So with this review of
this playstation headset, inside of the container, we've got the exact script that we used for
this video along with a little to
do list for all of the different shots.
That were required. So this works very well, and it works much
better than obviously, this because there's
no containers that you can click into for the scripts. So from an organization
perspective, it works nicely. So then from this
next side here, we've got production notes. So usually I might add, like if it has a sponsorship on here or any deadlines that need to
be hit for the sponsorship, like, submit for
approval by X date, and then upload notes as well. Don't forget to add
tracking link, et cetera. Then beside this is
the type of videos. So is at YouTube short,
you click into here, I at YouTube short, TikTok, Live Stream or full
length videos. So you can change what type it is just from an
organization perspective. Again, this work similar to the color coding that we did back in the day just so I can see red videos versus yellow videos, and I can see if we're doing
a lot of shorts or a lot of long formats in the
current upload schedule. Then the next side
of this graph is probably the most important side from the business
admin perspective. So we have these
little status boxes. And inside of the status boxes, we can basically
save the video is requested to do filmed
in the editing process. The footage is on
the hard drive. We're filming it,
we're writing it, or I've just edited it, or we're waiting for products. So what would usually
happen is we would go ahead and come up with the
video idea, set it to writing. So that means I'm coming
up with the script. Once I've written the script, I'll then market offers to do, so I would then
eventually have a bunch of videos labeled this to do, and I would do a bat shoot
for the YouTube shorts. From here, I would then go
ahead and mark it as filming. So then my editor who has
access to this page as well, my main editor, he
can see that what I'm currently under
under the tasks of. And then finally,
once it's done, I'll go ahead and
upload the footage onto my hard drive
or Google Drive, and I'll mark that as
footage Hard drive. So that way, I know
I've offloaded it, and I can wipe the SSD cards. That way, it's a nice to accidentally wipe cards and loose footage we've
been there before. That allows me to
know if it is ready to be wiped the ID card
that we used on said date. And then I would usually go ahead to my editor and
e mail him and say, Look, I got ten videos ready. The footage is uploaded, so he knows which
ones are uploaded. And then from here, we would
then mark it as requested. So he'd send me the invoice of which I would then you
pay for five shorts, ten shorts, whatever
it was I was ordering, and we would mark
that as requested. And then from there,
once he started on it, we would mark editing. So then we know what's in
editing and what's edited, and then finally,
once it's done, Id Market offers edited. So it's green, so I
know it's ready to go. And then finally, Id Market offers done because
he has been paid, and he has finished his work. So we go ahead and just
market that offers done, and then we know
that this is sorted. Then from here, we go ahead and then we tick off which
platforms it's been posted to. So we posted this to YouTube, TikTok, and then obviously, this is when I was trying
them out on Instagram, which I talked about earlier, which is why they didn't work. But yeah, so that's what you do. Then you just mark
this off, I post it on TikTok, I've
posted it on YouTube. I personally like to
natively upload it to TikTok because there's some reposting
features with some apps, but I just don't think it
gets the same amount of users if you natively upload
it on the mobile phone. Same as well if
you upload it via the laptop or the
desktop app doesn't seem to get the same amount of users when you
schedule them out on the app compared to just
uploading it on your phone. I don't know what it is, but it's a very strange platform. So I like to then
just go ahead and manly tick these off air drop it over to my phone or download
it off of our server, and then we'll go to
got the published date. That's pretty obvious, just marked the date
that it goes live. And then finally, we click
this little tab here finished. Now, what would normally happen in our big flagship document? When we tick this
office finished, it would remove it
from the queue. Right now, I've changed
the filter settings in motion, which is super cool. You can set up these
custom filters, to basically saw out all
your footage differently. Basically change the filters to show the box when it's checked. But normally it would show
the box when it's unchecked. So if I were to unclick
that, it would disappear. So normally you would click
it, it would disappear. And normally when
it's unclicked, it would be present
within the document. That's just a very useful way to just basically
tick things off out of the queue and get
them out of the way once they're being completed
to try and clean it up. So obviously, we have
this workflow for every single channel
gaming, music, and media, so we can
just switch between all these different
dashboards if we wanted to then access that footage.
6. Creating the PERFECT Upload Schedule (PART 1): We're now ready to
move on and build out a content calendar
that we can follow along with and basically have a strict schedule for our
content and when it goes live. Now, there's going
to be a concept that I'll explain in a future module, which is supply demand
that breaks down consumer habits and how it's so easy to oversupply a customer, just like simple supply
demand in business. You know, too much
supply. The price goes down, it's not as valuable. Less supply. Price goes
up, it's more valuable. It's rare. It's more
of a scarce resource. And unfortunately, a
lot of guru are like, Oh, blow 14 pieces of content. A dam, man. Oh, go create three videos on TikTok,
the only way to grow. It's absolute nonsense, because
what you end up doing is, you end up diluting
your ideas pool, and you create just rubbish that unnecessary content that just spams up somebody's feed, and you actually
become irritating. If you are creating content
that is more purposeful, and also you don't
upload as frequently, you maybe upload once
or twice a week, maybe just once a week,
once every other week, it appears much more crafted, and then the viewer is more
excited for that next video. I can't wait for
your next upload. Comments like that
because you're actually putting time
and effort into making something that's special
and higher quality rather than going for
quantity where some of it pops off and some of it gets 2000 views because it was just a load of
crap that you were just trying to tick a
box saying that you uploaded something that day. And it's a huge trap that
too many people fall into. And it's why you see some of these mega gurus that
preach it themselves. If you look at their average
views per video, well, it shows that that doesn't work because they'll do things like, two, three videos a day, and they'll get 4,000 views, 5,000 views, then one
will get 1 million views. And then that's the one
I see. They bang on You know, you got
to throw stuff out there and some of it pops off. Some of it doesn't,
is what it is. No. It could all pop off if you just stripped it back away. This is got you know, quality. This is definitely good
rather than just clutter. So that's just what I
personally believe we show data to back this
up in a future module. But for now, let's actually
just talk about how you could create a little simple
content plan planner, so you have something that
you can follow along with. So here we've got a
blank week right here, Monday all the way
through to Sunday. Now, obviously, back in the
day on my music channels, I used to upload,
three videos a week and it was absolutely off scale. Now, it was unnecessary
uploading three video a week on this channel
because it was slow evergreen style
content in terms of you didn't need a huge volume of uploads because it
wasn't too competitive. It wasn't fast moving
like the tech industry with lots of new products
dropping all of the time. It was relatively stagnant as a marketplace
because it was music, it's not many
products. It's slow. Products are out for ten, 15 years before they update to the next operating system on a guitar amplifier, digital a so much slower sort of content. So I was oversupplying my customer during this phase and overworking myself as well, for no inherent gain, because this channel right here still gets the exact
same amount of views every single month as it was when I was
uploading three videos, four, six, seven videos a week, and I upload zero
videos a week on this channel at the moment
in time of uploading this. So it still pulls the
exact same amount of even grows at the same
amount of subscribers, too. So this upload schedule didn't
influence anything at all. But with technology, this
is completely different. So with a much more saturated
and competitive space, like gaming, technology,
even finance, you know, investing,
things of that nature. That is fast moving
every single day. Every hour, there's something exciting happening in
the tech industry, new update for the
X box, you know, rumors of the new X
box, you know, slim, new PS five accessories drops, new VR headset from Apple, new laptops, new gaming
laptops, new CPUs, new RAM, new software updates, new new apps, AI, different things, just bang,
bang, bang, bang bang. Always too hard to choose
what you do want to cover. So that means this
allows itself to have a much more intense
upload schedule, but also reaps much
more rewards from the exertion of effort
towards that upload schedule, which is why we do sometimes
do daily videos on the tech channel
at certain phases of the year because the kids, you know, on summer
holidays, they're off, they've got loads of free
time, so you can just fill their feed with
loads of shorts, loads of long plays,
and they just pop off, pop off, pop off without
even trying. It's crazy. But to create something that's
sustainable, and again, thinking about a
longer time frame, because this is a huge mistake that I made with my
YouTube channel. I unfortunately, I viewed
the content incorrectly. So I would build out it's
a huge it's bad advice from the gross gurus
that I obviously used to listen to when I
was learning how to start a YouTube channel. You know who the
common ones are. You're sort of the
top three or four. And they would say things
like, Oh, you know, your one video away from, you know, changing your
life and all that crap. But also, they'd
say things like, the more videos you upload, the bigger content
library you build out, and that just is evergreen. It takes away the
background, affiliate links, and get passive income, all these buzzwords that
are just kind of false. Because what I learned over time is the content isn't ever green. There's no such thing
as evergreen content. Every single video
has an expiry date, whether that be one week, 24 hours, six months, 12 months, you know, 18 months, or even
five, six, seven years. Every piece of content
has an expiry date, and the content for that factor can never be
the compounding asset. A lot of these gurus
are incorrect. They make out like
the content you're creating is the
compounding asset, and the bigger the
library you build up, the more traction, the
more views, the more traffic, you
basically get towards your channel, the
more money you make, the more status you have, the more followers you get. But that's just not true
because what happens is, the more videos you upload, it makes your older
videos less relevant. They don't get pushed out on the algorithm as much because the algorithm prefers to promote your newer
better content. So the older, you almost kind
of end up killing off some of the other videos
because you're not giving it time to breathe
on the algorithm, so it gets pushed
out and actually establishes a sustained
amount of views. We see this all of the time. I don't know whether
it's the algorithm caps on the algorithm,
so it allocates a certain amount of
bandwidth to each channel. That's why you upload a video, and it slows another video down because it's a constant battle. You upload, slows one down, you upload, it slows one down. There's always a knock on effect of uploading a new video, and it's very rare
that it sustains the views across the entire
channel when that happens. And I do believe it's
algorithm caps to try and keep people at a certain income level and certain growth level
because otherwise, everyone would be a
melting millionaire if they were getting the
views their channel. Actually get. That's why
later on in this course, it's very important to apply certain growth strategies and business strategies to maximize
the allocation you get on the algorithm so you make the most money
possible and care. If you can at least pull one to 2 million views
a month on YouTube, if you can funnel
that traffic over somewhere where you
can sell something, you can make millions. It
doesn't really matter. Instead of viewing the content
as the compounding asset, which everyone gets
wrong, the audience is actually the
compounding asset. The only thing that grows over time and has
more power and influence, if done correctly,
are the subscribers. So although you might
make a piece of content that only has a
shelf life of 24 hours, like a news piece of content, that video got
200300400000 views because it was
fast, quick views. It was such a hot topic.
And then that brings in 2.5 3,000 new subscribers. Those subscribers are now a part of the compounding asset. And if you do that enough times, mixed with both ever
green style content that lasts 12 to 18 months
mixed in with 24 hours, seven day, one month
style content, But eventually,
3,000 subscribers, 8,000 subscribers here
there picking these up on all these different bits of
videos that you're making. The asset that compounds
is the subscriber base. It goes 100000-200
thousand to half 1 million to 600,000 to 800,000 to 2.5 million across an
eight to 12 year period or however long it takes
for that to happen. And that is what compounds, although the videos that you made to get to that
point are now dead, zero views and less 40
hours or three views, less 48 hours, those videos
are completely irrelevant. They have served a purpose to build the larger asset
of the audience, which means when you
drop new videos, when you drop products, when you drop sponsored videos, it does 100,000 views
first 24 hours, and you have your value
in the marketplace. Because of that audience
that you've created. So that's actually the
asset that you're building, not the content
library of videos. It's a huge misconception in my personal opinion that
needs to be explained. With all of that in mind,
let's look at how we can create a content
calendar that's actually sustainable and is more focused on consistent growth over
a longer time frame. I are too fast to try and
grow things quickly. That's ironic because I
myself was that person. But people are so keen to
grow things fast, quick, make loads of money and not
think about how they can make loads of money or
even more money over a longer period of time. This is something
I've learned as I've got a little bit older. When I was in my early 20s, I was so obsessed about
making 100 grand a year. Want to make 100 than pound
a year? O, how are we go do? A we go do it? Then I made 100,000 pounds a
year and I was like, Okay, how do I make
40 grand a month? Okay, made 40 grand
a month? I'm like it's stupid, but I'm like, How
do I make 70 grand a week? LM sat there with calculate like, Okay, how
could we do this? But I'm always thinking, how could I do this in the
next couple of months? I never think actually. Let's take a step
back. How could I build something
where we make this amount of money per week? And then we build that
out over three years. So it gives me
more time to build out something better,
and it's less you know, wearing on me because my workload
is very intense. But I'm too short term
with time frames, and I almost overestimate or underestimate the
commitment required from me and overestimate
my abilities to kind of make it happen in terms of all the other things
that I have to do. So I want to build out a content calendar
here with you that I think built more for the longevity of building
a YouTube channel. Also one that you
can build with a little bit more
intent because when I blew mine up so quickly, and I'll talk about some of
the mistakes that I made. We got too hypo obsess with over optimizing
the content rather than creating videos that built a relationship
with the audience. So we missed the part
of the compounding of the subscriber base or the effectiveness
of that element that I talked about earlier, because I still focused on the compounding asset
of the library of videos because that's
what I've been convinced by all of the idiots on the internet that don't know
what they're talking about. So we're going to build out
this content library here. I'm actually going to show you
how you can also integrate a few other social media
platforms into this. So, first things first, let's just start off with YouTube. Now, I personally think the most optimal
upload schedule that I currently run myself
is a long format, one long format a week, and then we'll do
three YouTube shorts. So I think we usually
put them like this. So we'd have a YouTube
shot on Thursday, Friday, and also Saturday. So this is the upload
schedule that I usually run across the
entirety of the year. And this is what I
would run if this was my predominant
focus as well. So if this was my
only YouTube channel, and that's, you know, the I Atm bandwidth, that's the style of
upload schedule. I would run for pretty much
90% of the year other than in the summer holidays and sort
of the Christmas period when people haven't
got much to do. Load a long format
on a Wednesday, and then that gives it time
to build up on the algorithm. So you upload it there. It does well first 24 hours, and then the weekend
comes along, and you get the
natural incline of the supply demand
of the customer when the weekend approaches. I'll show you what
I mean right here. So here is an example of some of our analytics over
the last 28 days. Fortunately, we're in
February at the moment, and the views aren't
the best during February. Just is what it is. It's the same last
year, but they pick up a sort of two wards the end
of May going into June. April is usually not
too bad because again, you've got Easter Holdays. Still, our bottom line
is 200,000 views a day, which isn't to be shrugged at, but usually it should be about 300,000 bottom line,
600,000 top line. But we'll deal what we've got. We don't care about the
daily views right now. I want to show you
what the pattern is. The pattern is the key thing. And because of the time of year, the pattern here is pivotal, actually showing
what's happening with consumer habits,
more than actually, if I showed you the
summer holidays, where we were pulling like
1 million views a day. So, you can see here a clear pattern within
the consumer habits, pretty flat line
during the week, 200,000 views a day. That's because they're
busy at school, they're busy at work. They're doing things
during February, which is, you know, school basically
for this age group. Then as they get
towards the weekend, they've done most
of their homework. They've done most of the, even
if they're at university, they've done most
of their classes, and they're now
approaching the weekend. So as you can see,
every Thursday, views pick up going into
a Friday. They pick up. Now you've got the momentum
of the weekend Saturday. There they are, and then usually they either stay where they are or they drop down on a
Sunday because obviously, people are getting
ready to go to work, get s packed for school, do any last minute
homework that they should have really done
on Friday or Thursday, and then they go to school. Then you can see
every single Monday, the views then drop off. Tuesday, they drop off, and then ns and repeat
Thursday comes around. Saturday comes around,
views back up. Views drop off when
it hits to Monday. And then same again,
views drop off, go up on a Saturday,
drop off on a Sunday. So you can see this
pretty consistent pattern within consumer
habits right now. And I've actually uploaded
daily videos exactly for this course so I could
show you that it did absolutely nothing
to the pattern. So you can see when I uploaded
just two shorts here, It did the exact same pattern as when I did 14 videos
basically here. I did about a week and a half, two weeks of daily videos. So I intentionally did
this just for the course, so you guys can see
that daily videos make zero difference to your
to your daily views. It all comes down to
what the consumers are doing and what is happening
in their personal life. You can see where we
uploaded nothing at all, two shorts, and they
didn't even do that well, these shorts, I did average. And then you fast
forward another week where we did basically
daily videos, you can see that the
pattern is identical. We changed absolutely nothing. But what did change was
the cost for the business. I had to exert way more time
to create these videos. I was rushing around
like an idiot. I also had to pay my editors, way more money to obviously edit more videos for me
than just two shorts. You know, so that more
costs for the business. There was then more
product costs. We had to buy more products
to make these shorts. So you've increased
the yearly cost of running your business for
absolutely no difference, whether we uploaded
two YouTube shorts or uploaded seven, ten videos. Complete the exact same results. Subscribers views everything.
7. Creating the PERFECT Upload Schedule (PART 2): Now that you understand that
that is absolutely pointless having an over demanded
upload schedule, especially if the time
of year just doesn't accommodate for it
because of market forces. You want to factor in
something that you can basically control and
sustain across the year. Obviously, I have editors because we've got a lot
of different channels, and I have a lot of
different commitments to do. So I need that degree
of scalability. If you don't have
any editors and you don't want to pay for editors, which, to be honest, I do
hate paying for editors, because I do edit a lot of stuff myself at time,
which is stupid, but I just don't want to spend 4500 quid for someone to
edit a really complex video. So what I would
personally do is, this is the upload
schedule. I would run. If I wanted to make
content that was intentional and high impact
every time you Then that way, you're not just making
Garbage Tube shorts. You're actually going
right. We're going to craft YouTube short here. That's going to go viral. We're going to find
some unique products, some unique tips, some
unique things to talk about, and this is going to pull 810 billion views
rather than pulling 400,000 views as a bog standard YouTube short
like everybody else. Sort of pulls. So this would mean you would
put more time into your recon and research in terms of your product research,
your topic research, to just craft a
32nd short that has more virality capabilities than just doing some run of the mill, your quick easy view shorts
like everyone else does. Then I would craft a YouTube long play that would actually be around 12 to 18 minutes. Ideally, if you can, make
videos at like 22 minutes long. That's a great balance
between watch time on the algorithm times with the click through rate
for it to get pushed out, but also It's very profitable. The longer the video, the more ad slots
you can put in it, so those ad slots
compound over time. So figuratively speaking,
from my experience, a video that might pull 1
million views on a long format. If that is around eight
to 12 minutes long, you might make around
6.5 thousand pounds, 8,000 pounds if you've got a
really good add rate on it. But if you made that
video 22 minutes long, you're definitely going to make obviously depending on your
add rate if you obviously in the finance needs
be way based off of the ad rate that we
sort of averagely get, you could easily make, I'd say around ten to 12,000 pounds. Off of that, we even have some examples of videos that have done 18-22 thousand pounds, off of 1 million plus of views, and it was quite a long
long format video. So it's very clever. If you're going to
be uploading less, make it more impactful,
make the video longer. Don't just eelongate it for no reason. Actually
make it valuable. Right. We're going to make craft a
better story here or craft more tips or a more value
in this piece of content. And then it can be longer so you can put more ad slots in it, making it way more profitable. So instead of making a
video under 8 minutes long. Because again, even a video that's like six to
8 minutes long, you can't put multiple add slots in a video under 8 minutes long, even if you do want a video
that's 8 minutes long, it's not as profitable as
one that's 12 minutes. So we have videos that
have got 1 million views, and they're about 4
minutes to 6 minutes long. They've only made us about
31 alive to 4,000 pounds. Versus the exact same amount of use for just two more
minutes of work. Well, like, two more
minutes of editing, so maybe an extra hours worth of work where they've then made,
you know, 8,000 pounds. So it's a huge difference in revenue just for those
extra 2 minutes, which is a huge task to facilitate that
within your video and actually you make it good. So that's what I would
personally do here. I would make videos 12 to
18 minutes long on average, if you can 22 to
30 minutes long, that isn't too much of a task. Making 30 minute long videos
is a little bit harder. Does take a lot more
time and effort. But if you've got a pretty
strat back schedule, and this is your only
channel, there's no excuse why that
isn't possible. What I'd then do is as
an additional strategy. This would be my main
YouTube strategy right here. This would be the main strap. I would then take
this YouTube short, and I would repurpose
it onto TikTok. Now, what I prefer to do is, I like to actually
upload my YouTube shorts on YouTube first. That's my primary
preferred platform, that's my main growth one. Every single video
I've uploaded to TikTok is just being repurposed. I've never made a video
just solely for TikTok, other than like inside of the app when I was
getting my first, a couple of hundred followers. And then from that point,
Every single video was repurposed from YouTube
shorts over to TikTok. That account as, I think,
250 60,000 followers. The only time we've ever made a dedicated video for TikTok
was for responsorship. Other than that it's all being completely
repubosed content that's pulled millions
and millions of views. At its PeakR, TikTok
was averaging around 300 to 400,000 views
every single video. The algorithm has
changed a little bit, and I have to evolve
my strategy over the next couple of weeks or months to accommodate for that. It's more focusing on minute long videos that are
over a minute long. And some of the
features aren't fully available on my UK
account at the moment for me to really leverage repurposing long format
content onto TikTok, so it's sort of just
pending at the moment and doing around 50,000
views of video. It's not where it was at, but that's because the
algorithms changed and I'm waiting for some
features to be unlocked, so it's out of my
control, so I'm just focusing on other
things at the moment. So with that in mind, I
would repurpose the TIC Tok. You could post it same day
if you wanted to, Or yeah, I would maybe post it
a day or two later, but let's just say you're
going to post it like a couple of hours after
the YouTube short. That allows you to
repurpose that there. But then also, you've
got the option to create other content within
this strategy, which includes Instagram Reels, but also Instagram photos. Fe me personally, Instagram is a platform that I am
still figuring out. But what I have assessed from it because I've done a
huge amount of research trying to formulate the
strategy that we're about to launch on
that platform is, you need to make
sure that you create content that's lifestyle
and it's cool. Where everybody goes wrong is, I'm a gaming YouTube. I'm a gaming technology
YouTube predominantly. So when I repurpose my TikTok and YouTube shorts
onto Instagram Reels, they don't perform very well, and it's very obvious why, but it's only obvious
when somebody says it. It's because you're not cool. So, you're repurposing a
little geeky Xbox control. This is a cool Xbox
controller onto the Cool kids social
media platform. That's how you have to view it. Yeah, Instagrams, where you've got dudes with Lamborghinis, you've got the Instagram models. It's essentially a dating app. The way you use Instagram is
to post cool stuff on there. People swipe up on your stories, people message you
and you use it as a way to funnel
people, to meet up. That is literally the
purpose of that app. Let's be brutally honest. The only other way people
use it is for business, for lifestyle, flexing, and
selling online courses, and showcasing an
incredible lifestyle, whether that be
psycho Super model, a guy that's, you
know, super wealthy. That is the platform
in a nutshell. There's another side of
it that's lifestyle, which is people showing
how to renovate a house, how to put nice sofisle. We're renovating this bedroom today, and we're going
to put these things. These are the wardrobe
we've purchased. So again, it's lifestyle. It's improving things
real in many ways. Whereas, gaming stuff is the uncool kid in
the playground. So you've got all these cool
dudes in the playground on Instagram, you know,
the pretty girls, the cool dudes with
the Lamborghinis, and then you've got the
uncool guy racking up going, This is an nex box
controller. It doesn't fit. It's content without context. This is where everybody gets it wrong. You see
all the Guru going. You need to repurpose
on all the platforms, but your content needs to have the right context
to that platform. Otherwise, it's just
going to underperform because it's out of place,
and it doesn't fit in. Now, I'm not saying that gaming content and technology
content doesn't work at all on Instagram
because there are accounts that are
successful at it. But the way I structure my videos for an
18-year-old or a 14, 15-year-old on TikTok
and Instagram. TikTok and YouTube doesn't
have a place on Instagram. It just is way too uncool, the way it's structured, and
it isn't aesthetic enough. Another part of Instagram. It's very aesthetic.
Things are color graded. Things are crafted.
Nice, very motivational, there's a lot of motivational
content on there. Even if it does come to
technology in desk setups, it's very aesthetic in
terms of how to make a beautiful desk setup
in your studio flat, which is the type of
set we don't have. I film all my videos in
an industrial estate, so I can't create any
relatable content, go, let's build a nice desk
setup in this set here. It's a nice setup, but you've security shutters right there, so it doesn't quite
fit on to Instagram. But from what we've
tested on there, it doesn't mean you can't repurpose the
content you've made. You just need to restructure it. So again, the context is
appropriate to the platform. So an example of this
when we did this on Instagram was with
a trip to Monaco. So I went to Monaco to film a video for Logitech
with a GCloud. It's like a cloud
streaming gaming tablet. Now, of course, that
wouldn't do crazy well on Instagram because
it's gaming. But instead, I did a behind
the scene style trip, I flow out to Monaco to try
out the World's Fast Syne You know, we drove
around in Abigini. We stopped in this
beautiful hotel. We filmed across a two, three day period.
We then ate here. We went and checked out the
Monaco F one track because they were building it just a month before
the actual race. And that polled around
12,000 views on Instagram. At the time I had
about 2300 followers. So that was absolutely
exceptional. This weekend is the
Monaco F one Grand pri, and I actually went to Monaco a few weeks ago to film
a video with Logitech. Where I seen the F one
track being constructed, it's crazy how much
chaos this race causes. Go is one of the coolest
places in the world. I hung out with some friends,
walked around a lot. Went to the famous casino, lost 400 euros, so we won't
talk about that. Oh, and we had access to
Alabigini for a few days, so, of course, we drove
it round the circuit. Then did the same thing again. I went to a YouTube event at the YouTube HQ that was about
playing a video game early. Nobody would care
about that video game really on Instagram, but I framed the trip and log
about going to Google HQ. Invited to Google HQ. I's absolutely crazy. We had these cool, you know, snacks. There was this stage. There was this game
that we got to try out. It was in London. I
got to travel here. It was more about
the lifestyle and the WOW factor of going to the Google HQ that not many
people get invited to. So that, again, pulled
about 10:12 thousand views, same formula as the Monaco trip. Then from there I've tried
some other content that's not really quite popped
how I wanted to, but that gave me a structure
that I thought, Okay, that backs up what I thought. Every single YouTube shot that I repurposed
onto Instagram I deleted because it had millions of views on
on TikTok and YouTube. I wasn't even pulling like
10,000 views on Instagram. I think one had
about 40,000 views, but most of that came
from Facebook Reels, because it posted
it to Facebook and also Instagram. So
it meant nothing. It could have just been
fake views from making it look like their platforms
more successful than it is, which I wouldn't put by them. So that's what you need to bear in mind when it comes
to repurposing content. Game as well with TikTok, if your content is more appropriate for an
older audience, it might not pop on TikTok
because it needs to be young. It needs to be a
different way of structuring it and how
you provide information. So it might be too polished
and too professional, too much like a TV presenter, and you might be too slow paced. It might not have
the right pacing for that age demographic
for that platform. So that's something really
important to bear in mind when you do
repurpose your content because it's so
dangerous to listen to some people when it comes to repurposing content and
just get it so wrong. And just waste your time you, uploading videos onto a platform that's
never going to get traction because it does
take a bit of time. There's apps that allow
you to repost things, but they don't really
work that well. You know, They definitely
don't get the same amount of viewers when you just
natively uploaded it. So it's a lot of
hours that you would waste if you didn't know
that nugget of information. So, if you do have the capabilities to
repurpose onto Instagram, I will go ahead and throw it
up as a real if you could or restructure the footage in a way that would work
for that platform. So you maybe change
the voice over or the way that it's edited
that would maybe just take you an extra 20 30
minutes to do that because the main bulk of
the work's already done for the primary
platform that's YouTube. I also have the option
as well to do some behind the scene stuff with
some Instagram pictures. You can go ahead and throw
some images up on Instagram. I still like posting images on Instagram because it's
a good portfolio, more specifically for brands, just checking out what you do. We've got about 3,000
followers on there, but I just post
pictures that I'm in London filming here and
working with this brand today. So it just nice
little business card. So when you meet people, Okay, y, cool, he works with McLaren. He works with Xbox, or he goes here in films, he goes to parties with Gucci and he goes to these
cool fashion events. Oh, cool. I didn't
know he did fashion. We can maybe use them
in a different way. Just gives you a little b
a broader appeal because I do believe the first
platform people check out is always Instagram.
Yeah, Oh, what do you do? Yeah, YouTube, watch
your Instagram, and then they'll check
the Instagram out to see your lifestyle and what you do and way you run your business. And then they'll go check
out your other platforms. So I feel brands always
research on Instagram, because they'll even ask us to post on Instagram as
a part of a deal, even though we have hardly
any followers on there, because they do prioritize it as a platform for basically
researching talent on there.
8. Creating the PERFECT Upload Schedule (PART 3): Not actually where I would stop with the content strategy. I would also do some posts
on the community tab. So I'm going to go
ahead and throw these on separate days. I'm going to say two posts on the community tab a week
isn't too much to ask. And I would say do these on days where you're not
uploading a video. So Tuesday, Thursday, that's a nice little cadence in between everything
else you're doing. A YouTube community
post is very valuable. As you've seen throughout
this course, multiple times, I have referenced the
community tab of ways of getting data from your audience and understanding
what they're doing. But it's also a fantastic way to keep in their feed when you're
not actually uploading. So, for example,
here, you can see just little daft posts
like gamers pick on, playstation or Xbox,
pointless votes. But polls like this
inside of the analytics, when you go into the
YouTube analytics, they can get sometimes up
to 300,000 impressions. That means this little
post would be showing to 300,000 people on the
day you uploaded it, which wouldn't have happened if you never did
that little post. This is because they get
very good engagement for us, but it takes a little bit time
to get engagement on them. But if you're crafting good
ones like voting polls, you shouldn't have
too much of an issue. But a lot of the time,
you'll do a poll like this, and you'll get comments
to people like, I've never seen this
channel before. Why are you in my
feed? You've just now been inserted
into their algorithm. So next time you upload a video, there's a good chance that video may show up
in the shorts feed. It may show up in the
home browsing feed because they've had exposure to your channel via just some little silly poll
that you've done. Because, look, there's 340,000 people engaged in this poll. So this easily has
been shown to 400 500,000 people just doing
this little thing here. That means our videos might potentially appear in
more people's feeds, next time we upload. Also, as well, I like to do it as a little bit of
an algorithm trick, where if I'm going to be doing a video on a particular topic, I Xbox Cloud game. Like to get the
conversation going about Xbox Cloud gaming before
I drop the video. So it sparks a little bit of interest within the community. 150,000 people are
interested in this topic, that've just talked about it in the comments
and everything. Then I drop a video
about Xbox Cloud gaming. I might sound like a
conspiracy theorist here. But I think there's a little link within
the algorithm because you've created some topics and keywords around
Xbox Cloud gaming. Then you've dropped
a video about Xbox Cloud gaming, and
then it gets pushed out. I've got no data
to back this up, but that's just what I
think in my head based off how obsessed I
am with YouTube. I idolize everything to death. I would personally
upload at least two of these a week on your strategy. I've done it where I
used to upload daily. Again, it was because
it was summer, so it was high demand. So you would get bang 400,000 impressions every single day. So I would just
upload two a week. I think that would
be perfectly fine. These posts could be in
the form of predominantly, I would go for the voting polls, because this gives you
data on your audience and also the most reach
and engagement because they're fun,
but do image polls. Don't do the standard
voting polls because they're sold fashion no engages with those anymore. That looked like this. These are the old style of voting polls. You can still make
these in the app, but I would advise not to because they don't pull
the votes they used to. This was before
picture polls existed, so these pulled amazing votes. But look at the difference. Look at how much space this occupies on
somebody's screen with the image polls
versus how much space a four vote poll
occupies with just text. So the engagement on these text polls is non existing now. Nobody uses them, like,
actually engages with them. Just lazy people use them on YouTube u Cab while
they're finding images. This occupies Way More field. I imagine this on
a mobile phone. This would fill like half of somebody's screen versus
20% of somebody's screen. So it means there's a higher
chance of them engaging in it because one there's pictures,
so it pulls their eye. But also, it fills up more
real estate on their display. Other really clever way you
can use these voting polls is a way to promote subscribers. Now, this will hurt your ego. You have to get over
yourself, though. So here, I do this sometimes every
couple of months or so. I'll say, are you
subscribed to the channel? And I'll say, yes, no. This's got 44,000 votes. And obviously, people
are going to say no, because we want more people to subscribe to the channel.
That's the whole point. So 86% of people say no, forten percent said, yes. That's the exact answer that
I wanted because it backs up the analytics that we get
in our YouTube Studio, anyways, that, 80% of
people aren't subscribe. So, this happens, you do this. And the reason why
so many people are afraid to do it is
because of the comments. You look at the comments, and it goes, Oh, these are brutal. Oh, wow, he's got no friends. Oh, he's got no subscribers. RIP, you get really
negative comments. Oh, this guy has, you know,
no subscribers, basically. Some nice ones here.
I've been seb 30 K, et cetera, but you lot. You get lots of people
laughing at you. We've done this multiple times. This isn't actually that bad, but some of the other
ones are really, really really bad, type
of comments you get. So If you can not give
a crab about that, which you shouldn't
care anyways. I would recommend
doing these like every once a month, probably, you could get away
with doing it, but you don't want to over spam it like you're desperate, maybe every couple of months. Just whenever you
think Oh, let's get a little boost so we
can hit a milestone. So just p subscriber
channel, yes, no. And what happens
is on these days, even though you get a load of people laughing at
you in the comments, which we don't care
about anyways. We'll sometimes pull
21 half thousand subscribers on a day
when we do that, whereas we usually will pull 800 to 1,000 subscribers a day. So we more than double
the subscribers we get just from
doing that poll. It's a no brainer just to get that quick influx in growth, especially if it's slowing
down a little bit, and then it just sort of keeps driving the channel in
the right direction. Necessary. So that is the upload schedule that
I would personally do. The other style of community
post I would do just to switch things up now and
again would be an image post. This could be the
same image that you post onto Instagram. But I have some here. They do okay, like 1,000
likes. Nothing crazy. They don't get as
many impressions as the voting polls do, but it gives you the
opportunity to sell something. So here you could do
a nice little pitch about some product that you've got all of the features it has, and then do a little
carousel of a couple of images that people can
click through and view it, and then you can obviously
have a link within the community post
where they can click on it and buy it off your
website or wherever the landing page you want
to send them over to. So although they maybe get not a crazy amount of engagement, they might be quite
good for converting sales in a decent way. Then what you can do with all
of these community posts, being clever, you can repurpose them onto
other platforms. So YouTube posts,
including, text post, image posts, even
the community polls that you do the voting polls. All of that can be repurposed. Onto Twitter, Twitter
does voting polls. Twitter has text posts that
you can then send links to. Instagram now even has
voting polls as well. So you could throw those onto Instagram as well
obviously pictures. So you can repurpose these
just on some other platforms without too much effort because
they're just text posts.
9. YouTube Marketing: How to Grow an Audience if You Have 0 Subscribers!: That we understand how to
create a content calendar and some of the content
that you may want to make. Let's now move on to how you can find the right
audience for these videos. This is going to be absolute ingenious in terms of how we're going to break down how certain people behave on the platform, how they're using the platform. What are they
looking for exactly so then they can
discover your content, the types of things you might
do for your branding and your thumbnails that will
resonate with that viewer. Very, very detailed, what
we're going to go into next, and there's going
to be a bunch of different tasks can follow. You going to want to make
sure you want to watch this skill share course
straight after this one. So you miss essential
part of the information. Don't forget to check
out the class project, where I want you to
go ahead and make some content buckets for your videos. This is
a very simple task. You want to go ahead
and just check out your current
YouTube channel, which you most viewed videos. What's currently
working, you may know is maybe two of the video
titles are similar, where you've said I bought
the blady blady Blue, or I reviewed this, and you oh, I structured
the title similar there. That clearly worked. There's
your first content bucket. If you don't have much
success on your own channel or many videos to look at
the data from this part Go ahead and look at some
very successful channels in your current niche or the stars of videos
that you're making, and just tap on
the most popular. Go on their channel page,
click most popular, and have a look at which
content buckets they are using and just
take those and see if there's any common ones being used across multiple different channels
that you could adopt and inherit to first apply to your first set
of six content buckets. This is going to give
you something to go ahead and actually create
YouTube videos that are guaranteed to be
successful to a degree because it's a proven
recipe and formula. Definitely worth
doing this task, and it'll also help
you understand how to structure titles better, and also the thumb nes that
match those sort of titles, too, regardless of if
you use them or not.
Ben Rowlands, Content Creator with 800,000 Followers
