Your Complete Guide to Beautiful Product Photography! Create CAMPAIGNS, not just pretty pics. | Ted Nemeth | Skillshare

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Your Complete Guide to Beautiful Product Photography! Create CAMPAIGNS, not just pretty pics.

teacher avatar Ted Nemeth, Re-Inventing You!

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Who The Hell Am I ?


    • 2.

      Camera Angles The Pros Use


    • 3.

      Two Important Tips


    • 4.

      What The Heck Does “harmony” Have To Do WIth Product Photography?


    • 5.

      Visual Storytelling - The Key


    • 6.

      Pre-Production - STAGE 1


    • 7.

      Pre-Production - STAGE 2


    • 8.

      Time Management Tips For Photography


    • 9.

      General Business Advice


    • 10.



    • 11.

      The Background


    • 12.

      Lighting & Love


    • 13.

      DIY “diffusion”


    • 14.

      NOT EXCITING - The Actual Photoshoot


    • 15.

      POST-PRODUCTION - Step 1


    • 16.

      POST-PRODUCTION - Step 2


    • 17.

      POST-PRODUCTION - Step 3


    • 18.

      The Final Word


    • 19.

      The Banana Challenge Project


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About This Class

EVERYTHING you need to learn is all in one place.  Right here.

PLEASE READ THIS:.......Successful product photography is NOT about taking a pretty picture.   Success starts with understanding the DNA of your brand, your products and you as a creator.   This class teaches you how to successfully create product photography campaigns, not just pretty pictures!

I truly want you to succeed as a creative person!   That’s why I spent so much of my time creating this masterclass and documenting all my experience as a world renowned craftsman & professional product photographer so I can pass on everything I learned from my amazing mentors over the last 25 years in New York City

This comprehensive course is for 2 types of people: its for artists/craftsman needing to photograph their own creations ...... AND this class is for beginner & intermediate photographers who want to turn pro shooting product photography for clients.

Completing this masterclass, you WILL take beautiful product shots. BUT will also learn something substantially more important. You will learn the psychology behind WHY its so important to strategically plan overall product campaigns that are cohesive ...AND...are in harmony with your other product campaigns AND your overall brand as an artist. THIS IS EXACTLY what successful brands do. This is much more important than just taking a pretty picture. I will teach you WHY this is important ...AND... exactly how to do it.

I deeply understand the psychology and mechanics that underpin successful brands in the marketplace.    


Meet Your Teacher

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Ted Nemeth

Re-Inventing You!


Hello creatives!!

I'm Ted, a 3rd generation photographer, videographer and taco whisperer.   

Before this career I worked on Wall Street for a few years (don’t hate me!).   Then I worked at two amazing technology startups.    Great people great times.       I learned so much.

Then I somehow became a world renowned leather craftsman!  I had celebrity clients and private projects around the world and featured in major design magazine and the New York Times etc.   But after 12 years of that thrill ride I turned my passion of using a camera into my new profession.   

Now I travel the world photographing & creating small documentaries for brands, artists & charities.

I abso... See full profile

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1. Who The Hell Am I ?: Just six, so welcome to the ultimate masterclass on beautiful product photography. So there's three steps to this thrilling masterclass. Step one is to have some fun. Step two is to learn exactly how to take professional product shots with any camera. Yes. You are joining my masterclass on beautiful product photography. Completing this master class, you will take beautiful product shots, but you're also going to learn something substantially more important. I'm gonna teach you the psychology behind why it's important to create overall campaigns, not just take a pretty product shot. This is what successful brands give, right? So I'm going to teach you step-by-step everything you need to know to strategically plan overall campaigns that are in harmony with your overall products, in your overall brand as an artist and a campaign. So there's harmony across all of your consumer touch points. That's what we're going to cover. You will also learn general business advice on how to successfully grow your passion into an enjoyable and profitable business. Everything you need to know, it's right here in one place. And so I want you to know where my expertise comes from. And 49 years old, I lived in New York City for 26 years. I worked on Wall Street. Then it worked at two different technology startups. Then, then things got really interesting and became a world renowned craftsman. I add celebrity clients and private projects all around the world. So I had to learn product photography so I could shoot my own creations. Now, I'm a professional photographer and videographer. So I have the knowledge and experience and I loved teach. So I can't wait to share this with you. This course is giving you full access to my personal coaching. This is a community. So let's share our ideas, our projects, and our feedback. Let's do this. 2. Camera Angles The Pros Use: Photography 101, a quick outline. So a lot of this stuff is going to be kind of basic, but don't skip through it. It builds on itself. And there's some stuff here, especially with camera angles that I really want you to get. So stick with me. First is the gear. There's only two things you will ever need to buy a tripod and two lights. Now, if you have a tripod, great. If you're in the market for one spin between 50, $75, and the reason is less than 50, you're really starting to get cheapen. It'll break, especially those clasps where you extend the legs. That's a notorious weak spot. If you go over $75, the only reason to pay more than that is it can hold a heavier rig and there's no need for that. Those are for big giant professional like video cameras. But for regular cam consumer cameras. A seventy-five dollars tripod will ask you the rest of your life. Now lighting, you can use conventional house lamps. It's make sure it doesn't have that old fashion yellowish bulb. You'll hate your life. It'll cast this yellow tint over everything which is nearly impossible to remove in editing. So make sure it's got white fluorescent bulb or you can buy an LED bulb, but better than a house lab. I highly suggest these two lights right here. They're made by n0 where the brand is kind of irrelevant. Go to Amazon, you can find Mary comparable brands. But for around 50 bucks you're gonna get two lights. That'll last you pretty much your life. The reason I suggest these is when you're setting up your shots, you need to move lights around, often in quickly and when they're small and they have a little self stand and in articulating ball head on their man, it just makes moving around the set and experimenting a lot more fluid. And you're gonna get a better and better end result when you can move quickly like that. So spend the 50 bucks, get these two professional lights. You can certainly get bigger ones. Amazon gives a great selection of kinda the spectrum of size and price. But if you're starting at the kinda real base or if your products are very small, man, he's 50 is $250. Lights are going to be all you need. Camera angles the pros use. Let's go through them. So there's five basic camera angles in product photography. We've got the center shot, the right three-quarter three-quarter profile, and the rearview. Thank you. So now, for each of the five camera angles, you're going to take three different shuts. Framed center, framed left, and framed right. And the reason is you're giving yourself room for text in post-production. Things like the name of the product, the price, the features, the benefits. I want you to get into that habit and pattern of shooting them in that order. Just so you don't forget them. If you if you finish shooting and you break everything down and now you're in your editing phase and post-production and you forget a shot, oh, you're going to hate yourself trying to recreate the exact shot and get the lighting exactly right, it's nearly impossible. So by setting this habit from the start of going through that rhythm of getting the exact same shots in the same order. You're much less likely to forget a shot. Again, if you've ever been on set with a professional product photographer, we move fast. We move really fast. And the reason is the creative decisions have been made already. We know exactly what we want. And we're basically just executing on that vision. And we're getting those different angles will make sure the lightings right and the framing is right. So we're moving quickly and we're moving through a pattern that is super familiar because we've done it our whole careers and we're moving through them. So I'm going to put on the screen now a checklist so that you can print that out and have that onset. So you're building this, this pattern, this habit, and that you don't forget them. And you can start to move through the process like a professional because you are fashion. 3. Two Important Tips: The last two tips. One is don't crop in camera. It's called Basically, you want to give yourself a few extra inches on all sides of your shop. And the reason is once you get into post-production, you're almost always going to need to move the shot around a little bit so that you can match all the other shots. You've picked your three to five in that campaign. You're very often going to have to shave a little bit off the top or the bottom to make them match. And during the photo shoot, if you don't give yourself that little bit of cushion, you created a lot more work for yourself. So now you're trying to shave space off other pictures that you didn't want to do that too, and you're compromising. So it's, it's doing things right the first time so you don't have to compromise and waste time post-production. So let's give you an example. Here's Sally, salaries are seashell. She's our sample product for today. And this is the framing we want for the final shot. What we're gonna do is back out the camera that we're giving ourselves about an inch on all sides to crop in post-production. So suppose this is a separate shot that we want to match because we gave ourselves extra better room. We're now in post-production. We've got that flexibility because it turns out to get those photos to match, we needed some space on the top and on the right-hand side. So now you can see that we can match the successfully those two pictures because we gave ourselves that little bit of room to crop and post-production. Give yourself a few extra inches from where you think the ideal pictures. Back it out just a little bit. The last tip in photography, one-to-one and don't take 1000 photographs. Beginners do this all the time. They, you know, it's free to take a lot of pictures and they think they're giving themselves more options in post-production. But you're not, you're just wasting time because you have million files to copy over now. And now you're sitting in your editing suite and you're looking at 900 pictures that are all basically the same. You're overwhelming yourself and you're wasting time. Professionals. We set up the shot. We're looking at the back of our screen and were getting everything exactly right, exactly how we envisioned it. Then we hit the shutter button, then we adjust the camera angle for the next shot. Looking at the back of our cameras scream, making sure everything's exactly right. Then we hit the shutter button and we're moving through our process slowly, steadily. Because all of the creative decisions have been made and now we're executing and we're not overwhelming herself. So when it's done, you should have only just a handful of shocks that are exactly executed what you had in mind right? Now when you're sitting down and post-production, you've got a much more manageable amount of pictures to look at and choose from. It's a great tip. Don't take 1000 photographs. It's ample. 4. What The Heck Does “harmony” Have To Do WIth Product Photography?: Visual storytelling, building a brand. How does this relate to product photography? It relates in every way it's so important. Great brands get this right from the start. You know, if you've ever seen a product campaign and it just resonates with you, connect with it, you trust it, and you buy it. There's things that they get right on. A lot of times. A lot of times you can't even pick out exactly why. But the psychology is there. They got it right from the start as because the branding is done right before the photography ever takes place. So that's what we're gonna get into in this subject. But first I think a good place to start would be as what really is the definition of branding? Let's look at that. A brand is a set of features that distinguishes one company from another. Brand is comprised of a name, tagline, logo, design, brand voice, and more. It also refers to the overall experience a customer undergoes when interacting with the business as a shopper, a customer, or social media follower. The process involves creating a unique image for a product in the consumer's mind. Through repetition with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Every single element in a photograph contributes to the branding, contributes to the emotions. So you've gotta make sure they're selected very carefully and that it's consistent. Consistency builds trust. And that's something that the great brands really get right. And there's an exercise, there's a standard practice that they do that I want to share with you now. And that helps them build the DNA of the brand, the DNA of the brand, the DNA of the campaign, and the DNA of each product shot. That's that roadmap, that consistency. So let's talk about this practice that they do. This is a very simple procedure. Don't discount it because it's so simple and so basic. It's so important. And it's a very simple procedure that helps identify the creative building blocks, kind of the starting point that roadmap that's going to guide all creative decisions in the future. So I want you to get just a pen and paper. And you've got your product or product line in front of you, and you're starting to write emotions, adjectives that describe and contribute to that product. And get a glass of wine if you have to loosen it up. And you just writing words that contribute that you think describe the brand and the product and don't rush it. You're gonna edit it over time. You know, I want you to get less than a dozen keywords that really get the DNA right for the product and for the brand. Take your time, refine it and get it right. Now that list, I want you to always have that list in front of you when you're making decisions moving forward. Because if everything's referencing the same starting point, that's where that consistency comes from. Because it's so easy to make creative decisions in terms of lighting and colors. And then this looks cools. You try that. And you're off on these tangents. And you don't have that consistency of a brand. You're not building a brand, you taking good pictures. But that's not, that's not the finish line. That's something goal. 5. Visual Storytelling - The Key: So this foundational list of keywords is like a mood board, right? It's, it's your list that you're going to always reference. Now let's give you an example. So several years ago I was living in Bali and I decided to create this small kind of brand for dog accessories. And I did this exact practice when I was building the company and building out the product line and then the photography. So let's show you the keyword and the process that I went through it. So here's the list of keywords I ended up with. For my brand. I had a real general idea of what I wanted the, the overall brand and the products to feel like and look like. But you really need this keyword list to keep you on track throughout the whole process of product development and logo creation and choosing your backgrounds or your photographs and font. All those decisions are going to stem from these keywords. So that's what I did. And you can see I've got keywords here that our towns and adjectives and emotions. But they all point to the same thing, the same kind of emotions that are looking to evoke. So let's now take a look at what the finished product ended up looking like. So all of these pictures were taken on an iPhone six and there was no lighting, just sunlight. So that's just a smart phone and sunlight. And you can see there's commonality among all the pictures and the products. Because the products and the pictures were all taken and edited and built with one source of inspiration. So there's a cohesion is like a harmony there among everything. And, and this is just a small example. I have other campaigns in this product line and with the company, and they're all just as cohesive so you can see what quality you can get from just a set of key words and a smartphone. So you see how these keyword lists, this humble list of keywords translated into product, which translated into a campaign, which translated into individual pictures. And then there's harmony there. They all work together. They all look really kind of synonymous. And that's the key, getting that harmony right between all your product shots and then also harmony with your other campaigns. So that list of keywords, which is your DNA, that's going to be used for many things from now on. Also, things like your product description, things like your product name, the product title, which is really important for the Google SCO for your website. Hashtags on social media. It has so much value because you've got this one source of DNA, of creative inspiration that's coming along with all creative decisions throughout the process. 6. Pre-Production - STAGE 1: Now we're onto the pre-production stage. And this happens right after all of your creative decisions have been made and finalize. So you know exactly how you want your finished pictures to look. And the pre-production stage happens right before your actual photo shoot. So there's four steps in this pre-production phase. So let's look at part one of the post-production phase is making sure you have enough storage space on your camera and on your computer. Because the last thing you want to happen is you're about to start your photo shoot, or you're in the middle of your photo shoot and you might not have enough room to finish, then you're the flow and the focus of your photo shoots completely disrupted. You know, now you've gotta make decisions. Do you delete things? Do you move them? Do you get more storage based on iCloud? Maybe you run to Best Buy and buy new hard drive. And at that point maybe the sunlight is going to change. Son will go behind a cloud and now you've got to start all over so you don't want to disrupt the flow of your photo shoot. So the pre-production stage, there's four elements and it's about getting all these things done so that your actual scheduled photo shoot. We'll go quick and seamless. Got it. Good. So the second part of the pre-production phase, it's a big one. Its organization and media management. I'm going to talk about them separately. So first we're going to talk about organization. And I'm referring to the digital organization of your business, your hobby or your passion that's now becoming a business. And there's four main kind of apps or programs that you need to run your business. There's a few others, but you have to have these four, and I contend These are the only four you really need. So you've got your e-mail, you've got to counter your gut, your to-do list, and your list of business contacts. So there's some apps that combine them all together like HubSpot. I really like HubSpot and a free version that is all you need. So getting these for apps, like really intimately knowing them and updating them in real time, is crucial to your success as a business. And I'll give you an example of what I mean by updating them and being intimate with them in real time. Suppose you're in the supermarket, you run into someone and you want to collaborate business. Let's just say she has a podcast and maybe she wants to interview you or usually when some creative way, great. She gives you a business card and you go home, two things can happen. What I used to do, it is just a quick note on the business card, put it on the corner of my desk and I'll get to it later. But now what I do and what you should do is much more efficient. My business runs so much faster and I'm more profitable now I have more free time because I'm digitally organize. And let's take a look at this example. So take the business card and you'd go into your contacts, your business contacts section creator, New Contact, put in all of her information, email address, website, URL on her pie cast cell phone, and so on. Then you go into the notes and write down everything you talked about, phone call in the 16th and a potential studio visit on the 25th, and everything else he talked about creatively, the name of her dog, everything. Write it down. Next step, Gordy calendar on the 16th, create and event. Then you go create an alert on the 15th so you can remember to not forget it. Then on the 25th, create another event studio visit, create an alert. Great. Then you're gonna go to her website or podcasts wherever and take a look at our content and understand what she was talking about with creative collaboration and whatever the case may be. So take notes. And then the final part, you're gonna go to your email and craft an email to send to her. Pleasure to meet you in the supermarket today. Can't were to speak to you on the 16th and then a studio visit on the 25th. By the way, I went to your website, your podcasts, I love it beautiful. Here's what I love. Here's a few bullet points of things we could talk about on the 16th. Look forward to it. Chow, that was 15 minutes and look how much you got done. That's how you run a professional business, a son, how you run a hobby. That's how you scale a hobby into a profitable business, right? So now everything's digitally where it needs to be within those four important programs. So that's really important. 7. Pre-Production - STAGE 2: I know when I got started I was It's funny. My physical world, I was very organized. Laundry in the house and everything. But digitally I was amass I was strange. I just, I never took the time to do all those little micro steps and develop those good habits, which ended up streamlining and making things faster. I could find things quicker. I would've been forgetting things. I was much more organized digitally once I adopted that type of workflow with the ops that are really like so. Yeah, do it. Lastly, a note about apps and being organized. I've always gravitated towards the simplest apps, right? The cleanest interface, you know, I'm not nasa or General Motors, Like it's not complex. What I do is very simple and Ss artists, craftsmen, creatives. It's a very simple business. So you don't need complicated enterprise level apps, you need the most basic apps. So a few that I've tried that i like they're kind of to-do list type things. Hubspot is my favorite because it integrates with everything. The calendar, the email that to-do lists, and the contacts. So on one dashboard. But there's others. I know I liked Trello a lot. Asana. Google Keep. Yeah. There's a couple of them. Yeah, they're really good, but find those four apps that work for you and really get to know them intimately. And, you know, I think it comes down to being lazy or slowing down. I know I'm not lazy but I was always rushing. So it's maybe one of those two or both being lazy or being too much of in a hurry to do those steps on that hypothetical situation I gave with the business card. Yeah. Taking those taking those ten minutes to do all those little tasks, setting you up for success. And that's what all successful people do in growing their own business, is taking those micro steps and creating those good habits every day. So the second part of this discussion on organization, as it pertains to preproduction. Remember I said it's media management. So what I mean by media is all of the content you create. So it's photographs, it's video, it's voicemails, voice memos. It can be screenshots to maybe inspiration that all of that content, it needs to be efficiently organized so that you can pull it up next week, next year, five years from now. And you're not frustrated because you're losing things and you're wasting hours trying to find things and redoing it. So setting up a folder structure for your media management. It's everything. So here we are in my iPad under the files section. So I actually don't have a laptop anymore. I work completely out of my iPad Pro. So I do all my emails and correspondence, video editing, photo editing, all on my iPad Pro. But this folder structure is the same, whether it's a computer or an iPad or tablet. So let's show you how we're going to create this folder structure. You'll start with a main photos folder and we'll name it photo shoots. Now in this folder we're going to create two more subfolders, which we'll name experimental experimenting photos, experimenting shoots. And the other will be a final photo shoot. So we have these two types of photo shoots. Now go into the experimental shoots folder and we'll create several subfolders. And for things like backgrounds. And will create one here for maybe lighting. Create another one for just ideas to try. Create another folder for just favorites. But obviously you'll create ones that suit your workflow. But these are just ways to categorize your experimental photo shoots. So let's go into the backgrounds folder and I'll create some more subfolders. Let's create one for like beach ideas for the background. And create another folder for maybe garden background, experimenting ideas. Maybe another folder for maybe we like concrete. So we'll experiment with some concrete background ideas. So now you can see we've got everything under those two folders. Now, in the final photo, shoot folder will create campaigns. So we have different types of products. So we're going to have various campaigns. Now will go in this campaign folder. And we've got different types of products, product a to product B. And let's do product C, k. Now, you can see we've got these two types of photo shoots, final and experimental. And they all live under this one folder of photo shoots. So we can have thousands of pictures, but they're all very neatly organized. So let's show you how we can name and tag each photo. So we'll go into the experimental shoots. Let's go into ideas to try and click on that folder. So here's a picture. We're gonna rename it and tag it. So let's rename it with some keywords that we could find in the future. And this is kind of a behind the scenes style of photograph, which is quite popular, especially for social media. So here we're going to add some tags. So we can search by name or by tag. These are just some tags that I have so I can find my B-roll and stuff like that easily. So that your folder structure that is the key to her success, that will save you time and heartache. And really adhering to that folder structure and slowing down during your work day To meticulously put each folder, each photograph in the right folder, and then tag it. That's really going to be the key to your sex success. Long term is adhering to that because you may be able to handle your workflow now. But as your business grows and you've got multiple shoots happening and multiple campaigns and product shoots and collaboration's. Boy, this organization will be the dictator of your success. So I highly recommend sticking to that. 8. Time Management Tips For Photography: Two, that really is the key to successful business. Growing small business is not wasting hours a day trying to find things and redoing things. So yeah, these little microtasks are just basically good habits. Not being too busy to label something, not being too lazy to set up a reminder or turn that paper business card into an electronic entry in your contacts list. All those little minute by minute tasks that should key to success, really us. So, yeah, that's the organization section. You've got your digital organization, which is your e-mail calendar to-do lists. And then you've got your media management, which is giving yourself a very clean, organized, a folder structure so you can find all of your content that you're creating. We're on to the third component now of the pre-production phase. And it's yet the most important one. I think I've said that for all of them. This one's the most important. Time-management. Yep. So I'm going to talk about time management here in two aspects. One specifically for product photography, time management, and the second, overall time management as it applies to your growing business. So let's talk about the product Photography, Time Management 1 first. So you've got two types of photo shoots. You've got your actual product photo shoot where you're taking your final pictures. And then you've got your experimental photo shoots. And I want you to think about these experimental photo shoots as formal as you do your actual product photo shoots. So both of them, I want you to put them on your calendar, schedule them. It's so important to kind of really formally position these photo shoots in your mind because that's how important they are. And when it gets scheduled and formalized and you clear your calendar and you block out time, you're going to treat him more seriously and you're going to do all these little microtasks I'm going to talk about. And you're going to see an acceleration in your learning and in your final product is going to grow faster. So your final product Photoshop, it's scheduled, it's on your calendar. Now. This experimental photo shoot sessions, I want you to put them on your calendar. Maybe it's 20 minutes every day. Maybe it's three hours, twice a day, twice a week kind of thing. But put it on your calendar and block out that time. Don't schedule anything else. Sorry, I'm not available this time. Turn your ringers off, all notifications off, and really focus on experimenting. And now I want you to have folders of inspiration that you've gathered from Pinterest or wherever. And when you start this experimental photo shoot, you've got a list of things you weren't try. It's kinda your to-do list. And that's gonna really make your time management more productive during these experimental photo shoots. If you think of them casually, like ten minutes here, they're testing things out. You're not going to get as much done. Think of it this way. You're finding your voice visually. So you have your art, your art, it's beautiful and it really doesn't matter how good your art is if the photography is lagging. And if you taking this experimental photo shoots really seriously, you're gonna quickly find your voice. You're, you're kinda signature style, right? And that's where you want to get to as fast as possible. So that's why I'm trying to impress upon you how important it is to formalize and time manage and time block these experimental shoots. So yeah, give it a try and try and do it at least two or three times a week. So your, your time management task is to formalize both of those types of photo shoots. And, and those experimental shoots. The longer you can go, like an hour, two hours on those shoots kinda deeper down the rabbit hole. You'll go with experimenting and really kind of finding out new things and getting closer to finding your voice visually with her photography. And that's the goal. 9. General Business Advice: All right, time to get serious time management. There's nothing more important. There really isn't. If you want to grow your business from a passion or a hobby or a side hustle into a profitable, enjoyable business. Your time management skills will dictate that. Your skills as an artist have nothing to do with it. I've even seen highly skilled businessmen fail because their time management skills were lagging. So time management, everything and a few mindsets here that I want to share with you. There not long, they're not painful, they're not preachy. They're very simple. But let's, let's talk about them. With all my successful mentors. Even famous people like Steve Jobs, Oprah Winfrey, Bill Gates. They all refer to time and time management. Same way they have the same mindset or mentality toward it. And it's that it's your most valuable resource. It's the only resource on the planet that's non-renewable. He can't get a buck. So you have to be highly protective of your time. Think of it this way. If someone steals your bag, you're gonna be pissed, right? But if someone steals your time, you don't get pissed. You don't think of it as they stole something from you. And meanwhile, at time that hour, that 20 minutes, half today, that's way more valuable than your bag. It really is. Especially if you're laying happen every day and intraday, 20 minutes here or 20 minutes there. They're stealing your life. So who's stealing your life or what? Stealing your life? Let's talk about that. Yeah, social media is one of the biggest thieves of time. Manage zoos. I got a grasp on this, you know, a few years ago. I got so much more done in life. I just don't care about comments on social media. I turned off all alerts and alarms on my phone and my computer. So if I get an email or a comment or something like that or a voicemail, I wouldn't know it because I'm everything's turned off. I'm fully involved in what I'm doing. I'm fully submerged. They call it flow state and cache, my creativity, my productivity. It's all through the roof since I started adopting these time management principles and really becoming protective of my time. There's this thing called Parkinson's Law. And it goes something like this. A task expands to the time allotted. So if you give yourself three hours to go through your emails, you'll take three hours. But if you give yourself just 15 minutes, you'll take 15 minutes because you know, you gotta get it done. If you're crafting a very important email, yeah, take time, but 99% of emails are just reply strike you can you can knock them out. So if you know, you only have 15 minutes, you're gonna get it done. And without being rushed, just make sure your pace is persistent. And it's so true. I have so much more time not I don't check my email all day long. So I carried that same principle into all other aspects of my digital distractions. So I have no alarms or alerts turned on on any of my electronics. So no a for my phone doesn't ring, my text messages, alerts, nothing. It's all turned off. So if I'm doing something fully emerged and they call it flow state, and you end up creating better work because you're doing a more focused deep dive into your task. And yeah, it's such an important aspect, time management, it's a skill. And I cultivated over the last three years, I kind of learned what highly successful people did and I had just adopted those skills. So if you're going to turn your hobby or your passion into a successful business. Yeah, there's nothing more important. Your skills as a craftsman and your skills as a business person. Don't mean anything. If you're wasting time all day long, trying to find things you're disorganized, spending time on distractions like email and social media. Yeah. You won't get it done. So gosh, I'm serious right there. But it's the most important part is your time management. So that is the third component of the pre-production phase. So we got one left. So let's take a look at it. 10. Materials: Materials be up. That's the last part of this pre-production phase that we're talking about. And the reason I included it here is that you don't want to be in the middle of your photo shoot. And you gotta run to the hardware store because you ran out of duct tape, something like that. That would be disastrous. Disastrous again because in the time it takes you to render the hardware sort, the sun could go behind the cloud. And now the exposure is all different. You have to start over. So yeah. Highly protective of your photo shoot time. You're scheduled. Photo shoot time. Yeah. Be very, very protective of it. So that's why this pre-production phase has these components with getting all these things done a day or days before your photo shoot so that your photo shoot or run really smooth and seamless break. So to ensure you have all the materials you need, you're going to just do some dry runs right through the creative phase is done, you know exactly the vision of your finished photograph. So you're gonna recreate it. You're going to stage it. You're going to do some test shoots. You're going to sleep on it. Make sure the next day you still like it. Get all the materials you'll need, you've got your list and finalize it. Can all that done as part of the pre-production phase. 11. The Background: All right, we're onto the background. Yeah, the background is kinda like the supporting actors. Supporting actress, right? Your art, your craft, your product. That's the main show, that's the feature. But the background, it's all part of the story, right? It's all, every element, every little element in that picture is helping tell that story. So There's a psychology bitch behind picking all of those little elements and constructing the picture and constructing a campaign. So let's take a look at that. First and foremost is that list of keywords. Yeah, it's everything. I keep saying it. It's your DNA of your brand, your products, you as an artist, everything you stand for, everything you're trying to achieve your hopes and dreams. Yeah. So when you have that list of keywords, it's your DNA, your roadmap, and every decision alone, the whole creative process. Those decisions needed to pass through that filter of your keywords. That way it's not schizophrenics, right? You're taking pictures with different backgrounds and colors. And then one day this is the hot color and it's just become schizophrenics so that keyword lists, every background decision has to pass that keyword test. So the next part about the backgrounds, yeah, you're going to find inspiration. Some of it's going to come from pure experimenting like we talked about. And some will come from inspiration, borrowing ideas. Now, we all know about Pinterests. I think that's the creative idea, theft capital of the world. It's been interests. It really is good for getting inspiration, getting starting points, and seeing what's out there. So yeah, create your folder, hop on Pinterest, see what's going on there, and save inspiration. Take notes on what parts of it you liked because you may come back to that photograph or inspiration later on and not see what you saw the last time. Yeah, take notes, really be organized about it. Another great tip for finding background ideas is something that a lot of creatives do. And they'll go to a totally unrelated brand. Suppose your, a watercolor painter, go to like Porsche or Ferrari's website and see what they're doing. Now. I know it's counterintuitive. We talked about your brand and keywords and staying on track. But if you can go to a totally unrelated brand, that's very progressive. Whatever the brand is, very, very fashion-forward or whatever it completely different than yours. See what they're doing. They will be elements in there that you can maybe do your own interpretation on or you'll, it'll click something or, you know, it'll spark something. And as long as it passes that your keyword filter test, you're gonna, you're gonna find some nuggets once in awhile. So give that a try. And the reason that's good is because you have pinterest. It algorithmically serves up content that's very similar to what you started with. So if you're looking for water color, background and ideas, it's going to serve up a whole lot of homogenous, very slight variations on one theme, right? That's why this idea of going to Porsche or Ferrari's website and seeing what they're doing. It's a totally different paradigm on what's possible creatively. So, yeah, it's a really good tip. Give it a try. 12. Lighting & Love: Now we're on, until now we're onto lied and he's so important. You've probably heard about that, right? Lighting is everything. Yeah. Yeah. It's it's up there. There's one big fat rule when it comes to lighting. It's very simple. Beautiful natural sunlight. It's always, number one. Always use beautiful natural sunlight whenever you can. There's a few key things to remember when shooting with sunlight. So let's talk about them. The biggest one is never shoot in direct sunlight. Always shoot in the shade. Because direct sunlight, it's gonna give you those very harsh, that column blow outs, very harsh highlights. And my harsh I mean, almost completely white. There's no detail left there. And I will also give you the very dark shadows. So there's no detail there and the Shadows either. And then your colors get all washed out. So just make sort of very uninteresting photograph. That's why the shade will keep all of the detail. It's a softer light it's called, so you don't have those very harsh highlights and it was very dark shadows. So a lot more even light. And it's gonna maintain the richness of all your colors. The second is, second one's really important. Try and shoot on either fully sunny days or fully cloudy days. And the reason is when you have partly cloudy days, the Sun is constantly going in and out of clouds. The intensity of the sun light is always going up and down. So a picture you take right now is going to be different than one You took a minute ago and different than the one you're going to take a minute from now. So that intensity of sun, that brightness saturation, all those, everything's different about the picture. And you can't correct that in post-production. You can't you can't match it. It's going to look very different. So yeah, very important to shoot on entirely clear days or fully cloudy days that I say that right? Fully suddenly days and fully cloudy days and fully clarity days are not bad. There can even be better. Because what the clouds are doing is they're acting as a filter and they're diffusing the light. If you've heard that term before, what it simply means is diffusion is it's any material that lets partial light pass through it. And that's what the clouds are doing. They're, they're diffusing the light. And what that does is it further softens the light so it's even less shadows, it's even less highlights. And it kinda wraps your, your object, your product, and in the light more evenly. And then when you go to editing, Yeah, that's the dream, you know, getting that color correction. It's really, really much better to work with light that's diffused. And even if you've ever seen in a professional photography studio, they've got a big white umbrella. That's what that is. That material on that umbrella is only letting partial sunlight through or the or the artificial light through. And it creates, like I said, a softer light that kinda wraps around the product. So that's what that is. I'm actually going to show you how to make your own light panel diffusion. It's gonna take about three minutes and it's going to cost you about three bucks. And it's going to be a little self stand. And it's going to diffuse the light. So we're going to show you that in a minute. 13. DIY “diffusion”: So here we are on our workbench and we've got our three items from the dollar store, just a piece of cardboard. This one's kinda prevent and it's white on one side, so I like that. Now we've got a clear shower curtain and our motivation. So first, we're going to cut it down a little bit, about 1214 inches tall. Then we'll cut out or window here. So let's make this thing a little bit shorter, which will be a good height for like smaller objects. So I'm just going to cut the stem to size grit. Now, we're going to cut our window. And in that window is where we're gonna put the kind of semi clear plastic shower curtain. So I'm just mark in the holes and now I'm going to cut it out. Okay. Now, our shower curtain, and you can see it's kind of partially opaque. So it's going to let some light through. But not all. Some. You can say this is not. And now we're just gonna tape it in place. And we're done and we're finished. So let's show you what this looks like in an actual little photo shoot. So we'll set up this will just be the backdrop. I got Sali are seashell and we've got our diffusion like. So I'm going to put the light behind the fusion diffusion board. Now let's take a closer look at what this is going to look like. So we'll zoom in a little bit. Hello Sally. Now I've got sunlight coming in from an open window on the right. And now we've got our diffusion lamp on the left. With the light turned on. You can see they're still mill harsh shadows on the bottom. And yet there's not any blow outs like really bright white highlight spots on the top. So it's a perfect balance of very light shadows with very light highlights on the, on the top of it. So it's an excellent balance between the two. Last key item to remember about sunlight is time of day. If you ever heard of photographer, go on about golden hour, heard that term golden hour. So that's referring to the late right at sunrise and right at sunset. That's the most beautiful light. What's beautiful about it is it's the most diffused, the softest. So again, it has less highlights, less shadows, and it's a more even light that wraps around your subject. And it also is just amazing with colors does at some kind of like Golden is true, it really beautiful colors. The color range is broad, it's deep. Beautiful. I love it. Yeah. So always trend shoe in as close to sunrise was close to sunset as you can. And yeah, you'll get a better quality life. 14. NOT EXCITING - The Actual Photoshoot: We're on to the actual photo shoot. Yep. This is exciting. Or is it the actual photo shoot shouldn't be exciting? What I mean by that, all your creative decisions have been made and finalized. And in your mind you know exactly how you want it to look. And so no creative decisions are being made during the photo shoot. You've got your list of your 15 camera angles, right? It's printed out. You've got a pen so you can cross them off as you go through them. And the photo shoot is just moving through those 15 shots and you're done. You're not experimenting. You're not. There's no surprises. Remember, we talked about the pre-production phase, So you've got enough room, you've got enough room on your hard drives, you've got enough materials, everything's planned, everything's done. You just hit the shutter button now. So that's the mechanics of the physical mechanics of an actual photo shoot. But there's a few mindset things I want you to give you here. The Dave, your photo shoot. It's you don't need a lot of time. Yeah, you can get it done very, very quickly. So you've blocked out this time. So rate before you start that photo session, here's what I want you to do. Start by turning off all alarms when ringers notifications lock your doors, you are now officially unavailable. Now, take the timer on your phone, set it for five minutes and I want you to meditate. Just do it. Yeah. Breathe in, breathe out. Just clear your mind for five minutes. And I use earplugs. I always use ear plugs when I meditate. But set your phone for five minutes and just breathe and clear your mind so you're calm in your mind. You're forgetting about all the other things about your business and your life. And you're just clearing and calming your mind so you can execute really now this photo session. And now as you're ready to begin, I want you to enter flow state. You may have heard of flow state. You can certainly go on YouTube and see a million lectures on flow state. And it's so important, it really is basically just a state of deep focus. Athletes get into it, are creatives get into it. It's really important. So the better you can get at getting into flow state and just focusing, the more successful you'll be in all aspects of your life. So practice getting into flow state during your photo sessions. So you've turned off all of your alarms, alerts, notifications, you've meditated, to your mind is pure as the driven snow. And now it's time to begin. You're entering flow state. So you've got your checklist of your 15 shots, You've got a pen. And one last thing I always have on with me is my phone has little voice memo recorder. Because occasionally, a really good idea will pop into your head creatively, right? And you don't want to interrupt the flow of your photo session. So I just take a record, a quick voice memo. Hague tried us and or you can write it on the back of your checklist. You're 15 shot angle list. You can write it on the back of there. I just have a habit of o is I'm recording voice memos, reminders, creative ideas. Hey, try this. So now you're ready to take pictures. So you setting up your first shot and you're framing it. Now, you're want to get the picture exactly right. In camera. You're not relying on editing to save you or to get the look that you want. Now, you want to get it right in camera. This is so important. And remember we talked about giving yourself a few extra inches on all sides of the shot. So if you think this is the right crop for the picture, back it out a little bit. And what you're doing is giving yourself room and post-production to shift just a little bit because you could have your five final photographs, right? But you may need to all shift them all a little bit to get them to look natural together. So if you don't give yourself room to shift a little bit during the photo shoot. You can't. There's nothing you can do in post-production, so you'll have to like add a border or something like that. And now you're compromising and you don't want to compromise. So this is the last thing to remember before you hit that shutter button. So you've got your first shot, it's all teed up. Give yourself a little extra room. Check your focus. Hit the shutter button, right. Checkoff angle number one, angle number two, turn your product. Check your framing. Everything's right. Hits shutter button once you're not taking a 1000 pictures. Cheque number two, off the list. Shot three, turn it, frame it, compose it, everything's right. Take a picture. Don't go through your 15 shots. That really won't take more than 20 minutes of actually taking the pictures. So MOOCS quick. And that's important because remember we talked about the Sun. If the sun comes out from behind the cloud or it goes behind the cloud, halfway through your photo shoot, you gotta start over. Your exposure will be different, your light will be different. Even if you're using your small LED lights. There's still some degree of sunlight that's entering the room. So you're light, all your quality of your light will change. So that's why you want to move through that 15 shots swiftly, smoothly. Quickly, but not you're not rushing. You got it. Good that your photo shoot. 15. POST-PRODUCTION - Step 1: You did it to photo shoots done. We went from planning the keywords, conceptualizing strategy, all the way up through execution. And you took the pictures. That's amazing. So now we're on to what's called the post production phase. And it's four parts to this post-production phase. So let's take a look at them. So the first part is saving your photographs. Yes, that's right. So I want you to save your pictures in two different locations. You can save on your computer and then on an external hard drive. That's so important. You must do it. It's only a matter of time we all do it. We all lose a picture, delete a folder, entire shoots go missing. It's only a matter of time, so you must back up on a separate external hard drive. Now, I want you to set up, remember we talked about media management and setting up a folder structure. So you're going to set that up on your computer, organize the folders, whatever works best for you. Some people do it by date. So people then go buy product, then Campaign. Whenever the client, you know, there's a lot of different ways you can structure it. It's fine when that's suitable for your workflow. So set up those folders. Now, take your pictures and you're going to load them into those folders properly. And you're gonna tag carefully, tag each picture. You can do it by naming it or an external tag. But you're going to make sure that if you want to find a specific photo, you can find it. Maybe it's by angle or whatever it is. You've got all the information there, the date of the photo shoot, the product, the angle, all that important information that applies and describes that specific picture. That's what I mean by tagging. So in a week from now or two years from now, if you want to find that exact picture, you'll know exactly how to find it. So now all your pictures are tagged and categorized in the folders. Now you're gonna duplicate that entire structure onto the external hard drive. And now you're fully backed up, which is great. So now we can go on to a little bit more exciting part of the post-production phase. We're gonna get into the editing. So we're in the editing phase now for the pictures, there's a mindset that I want you to not have. Beginners have this mindset. They think that a cool filter will save their photography or they'll make an amateur picture look professional or look cool. But that's, that's the wrong way to think about it. That's not how professionals think. Professionals do what we taught them how, which is strategizing keywords, product development, campaign development, experimenting all the way through to photography. And now remember we talked about getting the picture right in camera. So instead of taking 1000 photographs, you're taking that one picture after you've composed it perfectly. It's exactly the way you want it. You took the picture and now it's 9899% done. You just need some final tweaks than the edit. Maybe it's bumping the saturation a little bit and then cropping on one side. That's all editing is. So don't think like novice and think that some heavy, cool, hot new filter will make your product shoots cool. Nope, that's not how it works. That's not how you put together beautiful, cohesive overall campaigns that fit into other campaigns that fit into your brand, your website, and your company. Got it. 16. POST-PRODUCTION - Step 2: So that's the editing mindset that I want you to have. So before you start editing, your picture should be 95 to 99% done. So there's a ton of different apps out there for photo editing. The big ones like Lightroom Photoshop. There's snap, SSI, Gim, Canva, I photo. There's so many. I'll tell you the one that I use. It's the simplest one of all. The filters are terrible. I don't use filter has. It's got just the most basic dials that I need. And the interface is super simple. And that's all I need because I'm getting my, the picture's right in camera. So I just need those basic functionality, which is things like saturation, exposure, brightness, warmed, and so on. So I use aren't photo. It has all of those functionalities I need. The interface is super simple. You know, a lot of times I've gone into Lightroom and Photoshop and you're just overwhelmed by possibilities. And you end up going in tangents. And this isn't the time to experiment. You're executing on a vision that you had all along, right? And this, this editing now is just a final one yard line. And to get it done. So now you've got your folder open with all your pictures. And the first step is shot selection. Now, there's a few major criteria in choosing which shots to edit and color correct and crop and that sort of thing. So the first one, the major one is where you're going to throw away your obvious ones, which probably should have done already, has gone through your folder and just throw out the obvious mistakes. So now you've got some really good possibilities there. How do you know which one to choose? A major factor in determining this in your shot selection is going to be your placement of your text. There'll be some shots where your product occupies, like a big part of the screen, big part of the screen. But the majority, a lot of your products shots, they're going to have text on there. We're just going to show like, you know, your your the name of the product, your logo, features, price, whatever it is, you're going to have to put text on the screen there so you can't choose pictures where everything centered. Remember our, our camera angle selection. So this should be an equal amount of pictures where you're giving yourself space to put your logo and the text and things like that. So the cropping and the placement of text is really going to help you narrow down your shot selection. The last thing to keep in mind for shot selection is cohesion. Suppose there's five pictures to your campaign. It's showing the different angles, right? You end up, you want to end up with five pictures that have some kind of commonality across them. In terms of like the size of the object in the picture. There has to be some kind of Cohesion across them all. So just make sure they all when you see them all together, and make sure they work together in the same party now. So make sure that they're kind of complimentary to each other. Now, onto the color grading or color correction, it's called Let's adress filters first. So with filters, my mentors always told me don't use filters. Learn what each individual dial does because there's only a handful of them. You can take the time and learn them that way. You don't have to rely on filters. Because you may, you know, with filters you just slapping it on and seeing if you like nope, trying the next OneNote and trying to X1. Nope. That's not a professional workflow. The professional workflow is to create your vision. Like I've said a few times now, create your vision way ahead of time before the photography takes place. Craft your vision of your campaign and the final product. And now everything else is executing on that vision. So the trial and error of filters is, is an amateur move. So don't use filters. Learn how to do them manually. And there's some great master classes on collaborating. If you have to use a filter or maybe there's a very light filter that really does work for you. Two tips. One is, Don't be heavy handed with it. You know, you don't want things to look like some amateur Instagram banger kinda thing. Looks very amature. So be very light handed with your filter. And secondly, be consistent with it. Don't have different filters, different shots, and sometimes it's there, sometimes more. Yeah, beacon consistency is very important. We mentioned consistency builds trust. So apply that if you have to use filters, are you found one that you really like? That's fine. Be consistent and be light handed with it. So color grading really is very individual. You know, it depends on your vision, your product. So color grading, it's really just about making those adjustments to saturation, brightness, exposure, warmed to get it to where you want it. You're the artist in craftsman, you know, we're, we're executing your, your vision, your emotions that you want to bring out. So since color grading is so individual, I can't tell you what to do with that. There's some great master classes to learn what those basic functions do like exposure. And you know, you've got highlights and warmth and temperature. You've seen all those dials. Learn with those two. That's really important. So take some specific classes on that. 17. POST-PRODUCTION - Step 3: All right, the finish line is insight. So we saved our photos. Then we did the shot selection. We choose which ones we like based on a cohesive campaign, so they all work together. Then we did the color grading. Now is the final part of it. It's the cropping and the text placement. So yeah, cropping is important. Hum. It basically dictates how big your product is in the frame. You know, you're kind of also making sure that they all work together. And by cropping, it's shifting attention to different parts of the frames. So yeah, propping, it's more of an intuition thing. And getting your generally also cropping to make sure that they all work together in terms of scale and that sort of thing. Some people choose to use borders also, which is quite nice. So you can take like a colored background. The photograph is reduced a little bit, and then you've got a border around there. And then you can put your text on that colored background. It's a really nice effect. It's gotten very popular. I'm not sure if it's over, might be overdone at this point. But like anything, if it's done really well, you can still do it. Yeah, but that's a neat effect. Something to experiment with is the borders and placing the pictures on a colored background. And now the text. So yeah, it's really important. Some people just have this knack for text and graphics. When you see one that's, well, let's put it this way. When someone's really bad at it, you know it right away. The fonts are bad or it's defines too big, too small, it's in the wrong area. Yeah, you when someone is really good at graphics, I love. I just, it adds to the really kind of amplifies the message. Either graphics on the screen or the right font size. Even humor in the headlines naming the product, you know this, it really is kind of the punctuation to your sentence, which is your product photography. So it's another area to experiment learn, find inspiration is the graphics and the text. I know I look for signature fonts. Check out a website gold font, da F O N T. Just thousands of the best fonts on the planet. And it's free to download. But I suggest you can make a donation there to the author, to the artists, which was really neat. So you can drop them a few bucks. But amazing. There's just the greatest and they're all categorized. So you can find specific style fonts that you want. Great resource. So don't ruin your photographs with bad graphics and fonts. So, and when I say grout, when I say fonts and graphics, so you're talking about your product name, product description, your logo, price, features, benefits, humor. A lot that can go on the screen. Don't overdo it. Under do it If anything. But, you know, I mentioned humor. I've seen it done really well. Another great option is to hire someone on like Fiverr or Upwork to do graphics for you. And you could also take some lessons and learn how to do graphics better. But it's a really important part you can, it can make or break a really great photo sessions. So look more into graphics and text. So the pictures are complete. You did it. Your product photography voyage is over at this point. That's great. Now, you've got to say, this is step three in the post-production process. You're gonna do the same folder structure, but you're gonna create new ones. I want you to save your originals. And now you're gonna do the same folder structure for your final versions of that. So you're tagging picture, then you're creating your folder structure so you can find them very easily. And then you must save them in two locations. So your computer and your external hard drive, saving fast. Same safe, same right? To save. 18. The Final Word: So the final part of the post-production process, still last step after this you're done. So it's, it's a really important part of the process, a kind of rounds out and finishes this whole creative journey just went on from keyword discovery, which is like identifying the DNA of your product, your brand, experimenting and cropping and editing and shooting and camera angles and saving. You went through this whole journey. It's a lot of work. So now try and do it as soon as possible. This next step, that's the final step in the post-production process is journalling. He basically want to download everything you just went through, all of your thoughts, your creativity, things you did wrong, things he did write things you want to try next time is going to be, you're going to learn a lot throughout the whole process. And it's important to put all that emotions, discovery, mistakes. Put that down in writing. You can do notes. I mentioned that for everything, my creative process, my life. I use my phone with my voice recorder and whether I'm driving, I'm on line at the store. If I'm in the middle of a photo shoot, I just hit record and I remind myself to do something or try somethings. So we're talking about downloading everything you just went through and this journey in terms of do you want to try next time? Big mistakes, little mistakes that the whole process and also emotions. You know, those are kind of like little signatures to, so it's things that you liked, that emotion. Do you want to try and bring out next time? Because remember we talked about branding in the beginning and how when branding, it's, when it's done, right? So many times, you can't pick out exactly what you love about this brand, but you love it and you buy it. And it's a lot of these little psychological things that they got right parameters, the pros that get it right, that consistent, and its emotions, it's very subtle. So I want you to sit down and write out some of these emotions. It's a lot less concrete. A lot of times you had to have a very still mind quiet, meditate before if you need to get a hold of those very subtle emotions that I'm trying to bring out. Yeah, you gotta be quiet, calm, still place and do it as close to the photo shoot or the finished product as you can. You can do it all along the process as well. I I definitely encourage you to do that. Right. Notes throughout the whole process. So you've got like this, this journal or this notes or whatever, their notes along the creative process. So each campaign should have a folder. In that folder has a whole bunch of sub-folders with experiments, mistakes, things to try next, time. Notes to yourself, camera settings. And what what angle was the sun during the photo shoot, like scale, everything. So it's the folder for that campaign. Everything you just did, have them all in one spot. And it's kinda a whole blueprint of how you got that picture and the whole process you went through. It's a blueprint of how you got there and the steps along the way. By documenting it all and keeping it. You're growing as an artist, you're evolving, you're, you're remembering and you're building upon things. If you're just constantly rushing on to the next thing here, not identifying those emotions that I keep trying to talk about and those little, little things because it's a learning process. You're still learning it. So, you know the, the camera settings or the golden hour light, you know, all of these little things. But so important in this process because if you overlook them, yeah, you're just rushing through and you're not getting the nuance that makes you professional photographers. So yeah, that's, that's the final step. And the try and summarize it again. Yeah. Being organized, taking notes, managing your time, being very meticulous with your media management, knowing where everything is. Just going to speed up this whole process and make it enjoyable. So we're done. We're done. Here. 19. The Banana Challenge Project: So this is a fun, simple challenge for us. The intent is to take everything that we've learned in the course and apply it to a very simple product campaign. Now, don't spend a lot of time on this, should take one day max to go through the whole process from start to finish. So the product is a banana. The campaign will consist of four final photographs of your banana. And I really want you to have fun with this. Get as creative and inventive as, as you want. Make up, make up things like features, benefits, price. You can get, maybe even make it serious, very kind of dark and moody and edgy. I think I'm going to actually go futuristic with mine and a very futuristic products, banana. But that's, I think the direction I'm gonna go. I've attached a PDF with an outline of all the steps we went over in the course. So once you to follow them all very carefully, and I want you to submit those list of keywords that you use to generate the DNA for the whole product campaign. So submit that, and then when it's all finished, I'm going to pick three, my three favorite, and we're gonna do a case study of them in a future video. So that's exciting. Let's create together and have some fun.